Looking to start an E-commerce business in Thailand?

This detailed guide will help you with everything you need to know before going for the Thai market. Unlock your potential, scale up your business, and conquer the region with the help of Boxme Global.

69.71 M


$4.31 B


34.8 M

Number of Online Shoppers

$ 124

Average Spending 

Thailand's E-commerce Facts & Figures

E-commerce has just emerged these recent years for the Thai market, however, it already recorded an impressive growth of 25% last year. As Thai consumers are gradually getting used to online shopping, there are massive growth potential for both foreign and local sellers in the market.

How to sell to Thailand

There are 3 different ways for a foreign company to enter the Thai market easily, each comes with different pros and cons. Figure out which one is the most suitable for your business.

– Sell directly through E-commerce platforms or website.
– Limited product choice, tax/duty is higher than traditional import, Cash on Delivery (CoD) service is not always supported.
Import: Express customs by E-commerce regulations.
Sales & Marketing: Do by yourself. 
Shipping: International shipping services.

Advisable for common products and for businesses wanting to test new markets. The products can be stocked at Hong Kong’s fulfillment hub with various cost-efficient shipping channels.

– Import goods through a local company to distribute and sell in Thailand.
Import: The local company will be responsible for import procedures.
Sales & Marketing: Supported by the local company.
Shipping: Local last-mile & Cash on Delivery (CoD).

Advisable for companies who want to expand and scale up their business while being in control of the sales channels and marketing strategies.

– Sell goods in large quantity to a local distributor.
– Limited control over product branding & distribution line.
Import: The distributor will be responsible for import procedures.
– Sales & Marketing:  Executed by the distributor.
Shipping: Local last-mile & Cash on Delivery (CoD).

Advisable for brands and manufacturers with the need to expand, but don’t have restrictions over sales channels or marketing strategies.

Boxme can assist you with

What to start your own business in Thailand now?

Let us help you just like

3000+ other businesses

Business Registration

Boxme can assist you with the paperworks required by the government when setting up a business in Thailand.

 E-commerce Fulfillment

Scale up your business without any logistics worries as orders are processed and delivered by Boxme.

Last-mile and COD

Select from 50+ of Boxme’s delivery partners for the best option for last-mile and cash on delivery.

Import and Export

From taxes & duties, customs clearance to sales support, all can be covered by Boxme experts.

Cross-border Fulfillment

Expand to another country easily just by sending your stock to Boxme’s international fulfillment hub.

Global Dropshipping

Reach 10,000+ resellers with global dropshipping network Netsale to sell multi-channels & multi-countries anywhere.

E-commerce Selling

Upload your products and synchronize your orders on various E-commerce platforms easily with Boxme.

Cross-border Shipping

Cross-border shipping made easier, faster and more economical with Boxme’s global shipping network.

Money Remittance

Get your revenue transferred daily with our international money remittance services.

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