Looking to start an
E-commerce business in Indonesia?

This detailed guide will help you with everything you need to know before going for the Indonesian market. Unlock your potential, scale up your business, and conquer the region with the help of Boxme Global.

272.1 M

Population

$18.76 B

E-commerce
Value

168.3 M

Number of Online Shoppers

$ 111

Average Spending 

Indonesia's E-commerce Facts & Figures

As the fourth most-populated country in the world, Indonesia’s large customer base makes the country one of the most potential markets. With 90% of the country’s internet users between the age of 16 and 64 already shopping online, the E-commerce sector in Indonesia is as promising as ever.

How to sell to Indonesia

There are 3 different ways for a foreign company to enter the Indonesian market easily, each comes with different pros and cons. Figure out which one is the most suitable for your business.

– Sell directly through E-commerce platforms or website.
– Limited product choice, tax/duty is higher than traditional import, Cash on Delivery (CoD) service is not always supported.
Import: Express customs by E-commerce regulations.
Sales & Marketing: Do by yourself. 
Shipping: International shipping services.

Advisable for common products and for businesses wanting to test new markets. The products can be stocked at Hong Kong’s fulfillment hub with various cost-efficient shipping channels.

– Import goods through a local company to distribute and sell in Indonesia.
Import: The local company will be responsible for import procedures.
Sales & Marketing: Supported by the local company.
Shipping: Local last-mile & Cash on Delivery (CoD).

Advisable for companies who want to expand and scale up their business while being in control of the sales channels and marketing strategies.

– Sell goods in large quantity to a local distributor.
– Limited control over product branding & distribution line.
Import: The distributor will be responsible for import procedures.
– Sales & Marketing:  Executed by the distributor.
Shipping: Local last-mile & Cash on Delivery (CoD).

Advisable for brands and manufacturers with the need to expand, but don’t have restrictions over sales channels or marketing strategies.

Boxme can assist you with

What to start your own business in Indonesia now?

Let us help you just like

3000+ other businesses

Business Registration

Boxme can assist you with the paperwork required by the government when setting up a business in Indonesia.

 E-commerce Fulfillment

Scale up your business without any logistics worries as orders are processed and delivered by Boxme.

Last-mile and COD

Select from 50+ of Boxme’s delivery partners for the best option for last-mile and cash on delivery.

Import and Export

From taxes & duties, customs clearance to sales support, all can be covered by Boxme experts.

Cross-border Fulfillment

Expand to another country easily just by sending your stock to Boxme’s international fulfillment hub.

Global Dropshipping

Reach 10,000+ resellers with global dropshipping network Netsale to sell multi-channels & multi-countries anywhere.

E-commerce Selling

Upload your products and synchronize your orders on various E-commerce platforms easily with Boxme.

Cross-border Shipping

Cross-border shipping made easier, faster and more economical with Boxme’s global shipping network.

Money Remittance

Get your revenue transferred daily with our international money remittance services.

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