ZWILLING x Boxme: How a 290+ Year-Old German Brand Conquered Vietnam's E-commerce Market with Optimized Operational Costs
ZWILLING J.A. HENCKELS: The 290+ Year Icon of Premium Kitchenware
Founded in 1731 in Solingen, Germany, ZWILLING J.A. HENCKELS has become a global icon of enduring quality and exquisite design in the cutlery and kitchenware industry.
Boasting a history of nearly 300 years, ZWILLING holds a distinguished portfolio of premium sub-brands, including Staub (cast iron), Miyabi (Japanese knives), and Demeyere (stainless steel). The brand has established a presence in over 100 countries, catering to the mid-to-high-end segment, serving both individual consumers and professional hospitality chains.
In major markets like the US and China, online sales channels account for up to 40% of total revenue, highlighting the critical importance of E-commerce in ZWILLING’s growth strategy.
The Challenge Facing a 290+ Year-Old Industry Titan
Despite entering Vietnam at a 'golden moment' amidst a booming E-commerce market, ZWILLING still faced two core challenges. These are unique pain points inherent to the premium home goods sector.
1. Controlling Online Distribution Channels
ZWILLING grappled with the challenge of maintaining seamless synchronization of visuals, pricing, and stock across diverse channels (Marketplaces, Website). The goal was to mitigate channel conflict and guarantee a unified brand experience.
2. Logistics and Warehousing Overhead
ZWILLING products are high-ticket items with extensive SKUs and stringent preservation requirements. Attempting to establish an in-house, international-standard logistics infrastructure would result in heavy operational overhead, directly compromising final pricing and market competitiveness.
To navigate these operational hurdles, ZWILLING sought a partner capable of delivering a hybrid solution: robust fulfillment services combined with technology that could seamlessly integrate and optimize the entire omnichannel operation.
The Solution from Boxme Vietnam: Harnessing the Power of Synergy between Boxme OMS (Warehouse Management) and Omisell (Omnichannel Sales Management).
1. Inventory Optimization & Accuracy
- 99% Logistics Accuracy: Boxme OMS ensures rigorous control over inbound and outbound processes through real-time data synchronization. This facilitates up to 99.9% inventory accuracy throughout business operations, effectively eliminating the risk of order fulfillment errors.
- Smart Inventory Synchronization: A flexible management system that automatically syncs inventory between physical stock and Pre-order listings on E-commerce marketplaces. This streamlines the order fulfillment workflow and accelerates the execution of revenue growth strategies.
2. Supporting Specialized Sales Campaigns
Boxme provides tools to flexibly create and manage sales programs, allowing for easy customization to perfectly align with ZWILLING’s promotional campaigns and unique sales models.
3. Advanced Reporting & Actionable Insights
Comprehensive Insights System: Empowering partners to monitor operational KPIs in depth. This data serves as a solid foundation for ZWILLING to easily analyze performance, make strategic decisions, and effectively improve future operational processes.
4. Professional Support & Consultation Team
Transition Support & Special Handling: Boxme’s team of experts is committed to partnering with ZWILLING, providing professional consultation and support throughout the system onboarding phase. We ensure a seamless operational transition and swiftly address any specialized operational requirements
Kết quả đạt được sau khi Zwilling hợp tác cùng Boxme
Optimized order processing speed, ensuring we consistently meet and exceed the stringent FHR metrics set by E-commerce marketplaces.
Significantly reduced Operational Costs through automated workflows and centralized management, optimizing every resource from warehousing to final fulfillment.
Empowering existing Distributors with enhanced operational efficiency: Our solution enables them to shift their focus from complex logistical burdens—such as warehousing and fulfillment—back to their core competencies: driving sales and market expansion.
Driving Sustainable Revenue Growth through limitless distribution channel expansion, while simultaneously optimizing the shopping experience to deliver absolute customer satisfaction.
Comprehensive Partnership & Future Vision
- Operational Cost Reduction: Boxme leverages its existing workforce and system resources to help clients minimize their total logistics costs
- Enhancing Operational Efficiency: The application of E-logistics technology facilitates process automation, minimizes manual errors, and optimizes routing and operational management.
- Effective Inventory Management: Boxme provides real-time inventory tracking capabilities, enabling brands to forecast demand more accurately, prevent overstocking and stockouts, and improve inventory turnover rates.
- Modern Technology Integration: Empowering Zwilling to manage the supply chain by synchronizing the flows of goods, information, and finance with maximum efficiency.
- Automating Information Flow: Automating order fulfillment processes to provide continuous, transparent order status updates among all parties (the brand, logistics provider, and the customer), thereby minimizing transactional errors.
