DCV – A turning point with Boxme in the Vietnamese market
Brand introduction
Currently, JUDYDOLL operates its business through two main channels: e-commerce (TikTok Shop, Shopee) and B2B2C distribution channel through large retail systems such as Hasaki, Guardian, Medicare, … Thanks to the harmonious combination of wide brand coverage and eye-catching product design, suitable for young people’s tastes, JUDYDOLL is gradually affirming its position as one of the notable emerging cosmetic brands in the Vietnamese market.




Challenges in the early stages
Comprehensive solution from Boxme
In order to remove bottlenecks in the early stages, Boxme has deployed a synchronous and flexible order fulfillment system, suitable for JUDYDOLL’s operational needs:
– Technology integration: Direct connection with the customer’s Mabang platform and Hilo software, helping to automatically synchronize orders, inventory and invoices.
– Unified B2B – B2C operations: Build a separate B2B order management chain but synchronize with the B2C system, helping to optimize efficiency and transparency in operations.
– Lightning-fast deployment: Within 15 days, Boxme completed the system integration; more than 700,000 products were transferred to the warehouse within 7 days, while maintaining uninterrupted sales operations throughout the transition.
As soon as the new warehouse was operational, JUDYDOLL was able to restart sales with accurate inventory counts, stable operations and significantly more efficiency.


The results of the partnership: speed, efficiency and customer experience
After 3 months of cooperation with Boxme, JUDYDOLL recorded clear improvements:
- 99.8% of orders are completed on time.
- >90% of orders delivered on time as committed.
- 96.8% delivery success rate.
- Slow moving and inventory reports are sent periodically, helping to optimize management and minimize deadstock.
- Optimized B2B delivery costs contribute to reducing operational burden.
Long-term cooperation vision
JUDYDOLL’s growth in the Vietnamese market is a testament to the effectiveness of applying domestic fulfillment solutions – not only helping to optimize operations but also creating a solid foundation for a scale expansion strategy. With the support of Boxme, JUDYDOLL is gradually consolidating its position as a youthful, modern and inspiring cosmetics brand, increasingly winning the hearts of Vietnamese Gen Z.

