Snow White Cotton & Boxme: The journey to revive a long-standing Vietnamese brand in the e-commerce era
From glory to the challenge of revival
Mr. Snow White is the oldest medical cotton and personal care brand in Vietnam, once accounting for 90% of the medical cotton market share and 30% of sanitary napkins during its golden period. However, after many fluctuations in the market and management, the company gradually lost its position, fell into a state of loss and was overwhelmed by new brands.
In the context of the e-commerce boom in Vietnam and Southeast Asia, Bong Bach Tuyet faces a series of challenges: traditional distribution channels are no longer able to reach the young generation of consumers; the number of online orders is increasing rapidly but there is a lack of a professional warehouse management platform; high operating costs and difficulty in expanding scale on e-commerce platforms such as Shopee, Lazada, Tiki or TikTok Shop.
The big question is: How can a 60-year-old brand thrive in the digital age?
Boxme – the key to open the door to e-commerce
In 2023, Bong Bach Tuyet chose Boxme – Southeast Asia’s leading order fulfillment platform – as a strategic partner to restructure operations and break through in the online market.
The solution that Boxme deploys not only focuses on inventory and order management, but also creates a sustainable e-commerce operating platform:
- Multi-channel order fulfillment: all orders from Shopee, Lazada, Tiki, TikTok Shop and website are centrally managed on a single system.
- Operational automation: Omisell platform synchronizes online store data, processes orders in minutes instead of hours.
- Nationwide logistics network: optimizes delivery costs, shortens delivery time to customers.
- Professional, environmentally friendly packaging: enhances the shopping experience, helping the brand receive many positive reviews from consumers.
Result: Snow White is back strong
After more than two years of cooperation with Boxme, impressive numbers have proven that Bong Bach Tuyet has made the right choice:
- Order processing time reduced from nearly 24 hours to just 2–4 hours.
- Delivery success rate is over 95%, higher than industry average.
- Operating costs are saved by 25–30% thanks to optimizing warehouse, personnel and logistics.
- The number of orders increased sixfold, from more than 10,000 orders/month to more than 60,000 orders/month after only 2 years.
- Online revenue tripled in 12 months.
- Brand image is renewed, more connected with the young generation through livestream, social commerce and strong presence on e-commerce platforms.
From a long-standing Vietnamese brand to a model of digital transformation
Not stopping at immediate results, Bong Bach Tuyet and Boxme are working together towards a long-term cooperation strategy:
- Expanding warehouse network in North – South and reaching out to Southeast Asian markets such as Thailand and Philippines.
- Develop new product portfolio with professional logistics support, quickly bring products to consumers.
- Omni-channel strategy: smooth connection between offline channels (supermarkets, pharmacies) and online channels (e-commerce, social commerce), creating a consistent shopping experience
The story of Bong Bach Tuyet proves that even traditional brands can be strongly reborn if they know how to take advantage of the power of technology and professional order fulfillment partners . With the companionship of Boxme, Bong Bach Tuyet is gradually regaining its former glory, while aiming to expand to the region and re-list on the stock market – becoming a typical example of the combination of tradition and innovation in the era of e-commerce.
Partnering with Boxme has significantly reduced the time and cost required for us to expand our e-commerce channels. This allows Bông Bạch Tuyết to focus on our products and brand, while Boxme takes care of all backend operations. It’s the key that has enabled a
65-year-old brand to revive and win over a new generation of consumers.
