JudyDoll
DCV – A turning point with Boxme in the Vietnamese market
Brand introduction
Currently, JUDYDOLL operates its business through two main channels: e-commerce (TikTok Shop, Shopee) and B2B2C distribution channel through large retail systems such as Hasaki, Guardian, Medicare, … Thanks to the harmonious combination of wide brand coverage and eye-catching product design, suitable for young people’s tastes, JUDYDOLL is gradually affirming its position as one of the notable emerging cosmetic brands in the Vietnamese market.
Challenges in the early stages
Comprehensive solution from Boxme
In order to remove bottlenecks in the early stages, Boxme has deployed a synchronous and flexible order fulfillment system, suitable for JUDYDOLL’s operational needs:
– Technology integration: Direct connection with the customer’s Mabang platform and Hilo software, helping to automatically synchronize orders, inventory and invoices.
– Unified B2B – B2C operations: Build a separate B2B order management chain but synchronize with the B2C system, helping to optimize efficiency and transparency in operations.
– Lightning-fast deployment: Within 15 days, Boxme completed the system integration; more than 700,000 products were transferred to the warehouse within 7 days, while maintaining uninterrupted sales operations throughout the transition.
As soon as the new warehouse was operational, JUDYDOLL was able to restart sales with accurate inventory counts, stable operations and significantly more efficiency.
The results of the partnership: speed, efficiency and customer experience
After 3 months of cooperation with Boxme, JUDYDOLL recorded clear improvements:
- 99.8% of orders are completed on time.
- >90% of orders delivered on time as committed.
- 96.8% delivery success rate.
- Slow moving and inventory reports are sent periodically, helping to optimize management and minimize deadstock.
- Optimized B2B delivery costs contribute to reducing operational burden.
Long-term cooperation vision
JUDYDOLL’s growth in the Vietnamese market is a testament to the effectiveness of applying domestic fulfillment solutions – not only helping to optimize operations but also creating a solid foundation for a scale expansion strategy. With the support of Boxme, JUDYDOLL is gradually consolidating its position as a youthful, modern and inspiring cosmetics brand, increasingly winning the hearts of Vietnamese Gen Z.
Thế Giới Skinfood
Boxme provides comprehensive, multi-channel logistics solutions for Skinfood World
Thegioiskinfood – journey to conquer beauty-loving customers
Operational challenges in the e-commerce era
Boxme – strategic partner with comprehensive order fulfillment solution
To solve operational bottlenecks, Thegioiskinfood chose Boxme, a leading order fulfillment platform in Southeast Asia. Boxme deploys an integrated solution between warehouse management system (WMS) and Omnichannel, allowing real-time synchronization of inventory and orders across all sales channels.
Thanks to that, TGSF not only accurately controls inventory but also minimizes overselling. The integration of 2-hour inner-city express delivery service helps customers have a convenient shopping experience, suitable for the “instant receipt” needs of the new generation of consumers.
Along with process optimization, Boxme also supports brand image enhancement by implementing branded packaging (brand box) printed with logo and identification colors. The “unboxing” experience has thus become an effective brand communication tool, helping Thegioiskinfood differentiate itself from the market.
The results of the partnership: speed, efficiency and customer experience
After just a short time, Thegioiskinfood has recorded remarkable improvements:
- Order processing time reduced by 40% , from 12 hours to just 3–5 hours.
- Successful delivery rate increased from 92% to 98% , inventory synchronization achieved high accuracy.
- Operating and logistics costs decreased by an average of 15% , while dead inventory decreased by 25%.
- Customer satisfaction index (CSAT) increased by 25% , rating score on e-commerce platform improved significantly.
Long-term cooperation vision
The relationship between Boxme and Thegioiskinfood does not stop at order fulfillment solutions. In the next phase, both parties continue to expand the multi-regional warehouse system to shorten delivery time, deploy Cross-border Fulfillment to bring genuine Vietnamese cosmetics to the international market, and integrate AI technology to improve data analysis capabilities and optimize operating costs.
This strategic partnership shows that order fulfillment is not only a logistics solution, but also a launching pad for cosmetic brands to enhance customer experience, increase competitiveness and expand the market sustainably in the e-commerce era.
Suntory Pepsico
Boxme helps traditional Suntory Pepsico distributors join the e-commerce game.
Brand introduction
Suntory Pepsico Vietnam (SPVB) is a joint venture between Suntory Holdings Limited (Japan) and PepsiCo Inc. (USA), currently one of the leading beverage companies in Vietnam. SPVB’s product portfolio ranges from soft drinks, tea, purified water, sports drinks to alcoholic beverages such as Vodka Soda -196.
The Journey of Outstanding Growth in 2024
On-time delivery rates have also achieved many outstanding results: 96% in Ho Chi Minh City, 93% in Da Nang and over 80% in most provinces. However, some areas such as Hanoi and Dong Nai are still limited because the warehouse capacity of shipping partners cannot meet the demand.
Challenges in the omnichannel supply chain
With a widespread distribution network, SPVB has the advantage of nationwide access, but also faces many challenges in supply chain management: the distributed system makes it difficult to synchronize orders, high logistics costs create barriers for customers, while large campaigns require processing speed many times faster.
In addition, the limitations of e-commerce platform features make network expansion not maximally effective.
Solution from Boxme – Optimizing e-commerce supply chain
In that context, SPVB chose Boxme as a strategic partner in the journey of optimizing the multi-channel supply chain. Boxme provides a comprehensive management solution, from order synchronization to warehouse operations, helping SPVB be more proactive in e-commerce activities.
- Leveraging the Seller Own Fleet (SOF) policy, SPVB is allowed to proactively deliver goods, reduce operating costs and encourage customers to buy more.
- Real-time inventory and order management system, ensuring SLA control, minimizing the risk of order cancellation.
- Nationwide network of warehouse agents, shortening delivery time and ensuring stable supply for Flash Sale campaigns.
- Support the implementation of sales and marketing programs such as promotional inventory management, gift integration and diversification of delivery services according to each business model.
Orientation 2025: Accelerate with Boxme
Moving into 2025, SPVB aims to grow 125% in the e-commerce sector. The strategic focus will be on expanding nationwide delivery on Shopee, exploiting the livestream segment on TikTok Shop and maintaining a solid market share on Lazada.
At the same time, Boxme will continue to accompany SPVB with key projects such as: optimizing express order processing solutions, low inventory warning (OOS), supporting distributors to self-deliver and developing many new product combo models.
Long-term cooperation vision
Thanks to the strategic partnership with Boxme, Suntory Pepsico Vietnam not only improves delivery speed and optimizes logistics costs but also enhances customer experience across all sales channels. This is a solid stepping stone for SPVB to conquer the multi-channel market, maintain its pioneering position in the FMCG industry and affirm its global brand stature in Vietnam.
Thefaceshop & Beauty Box
Boxme provides comprehensive logistics solutions for Hoa Sen Viet Group.
HSV Group – Bringing international cosmetics closer to Vietnamese customers
Hoa Sen Viet Group (HSV Group) is a prestigious cosmetics distribution enterprise in Vietnam, owning the Beauty Box retail chain and is the official and exclusive distributor of the brands: The Face Shop, Dear Dahlia, Klavuu, Freshian, Amuse, Club Clio in the Vietnamese market. With a chain of stores nationwide and a large distribution system through partners such as Watson, Matsumoto, Mint Cosmetics, Sociolla, AB Beauty world, The Gioi Skin Food, HSV Group has built a strong coverage in the cosmetics retail market.
In parallel with the direct distribution channel, HSV Group also strongly develops e-commerce through websites and e-commerce platforms such as Shopee and TikTok Shop to bring convenience and wider access.
Boxme – Standardized and optimized order fulfillment solution
HSV Group has selected Boxme – the leading order fulfillment platform in Southeast Asia. Within one month of implementation, Boxme has completed real-time order, inventory and reporting synchronization.
The Warehouse Management System (WMS) allows HSV Group to track inventory by batch/lot, apply FEFO (First Expired – First Out) shipping strategy, or assign specific shipping dates for B2B orders. This ensures that products are always rotated properly, minimizing dead stock and maximizing revenue.
With a large amount of imported goods, Boxme has redesigned the storage layout, optimizing the area and location for each product group. The Inbound Now feature allows for instant warehousing, helping HSV Group quickly pack and deliver oversell orders without interrupting operations.
In the B2B channel, Boxme also brings flexibility through many new shipping options such as fast delivery, express delivery, co-inspection and collection to meet the strict requirements of supermarket chains and distributors, while reducing logistics costs.
Cooperation results after more than 3 years
After more than three years of working together, Boxme and HSV Group have achieved remarkable progress:
• Inventory management: tracking by batch/lot with near absolute accuracy (100% between system inventory and physical inventory).
• VAS processing speed: sub-labeling reaches up to 25,000 products/day.
• Optimize revenue: by building sales campaigns suitable for each product’s expiration date.
In the B2C channel, the late delivery rate (LSR) remains below 1%, while the fast delivery rate (FHR) on Shopee is always above 95%. The average time from order generation to delivery to the shipping unit is significantly shortened, improving customer experience.
With B2B, delivery time to stores and distributors is reduced to an average of 36 hours in Ho Chi Minh City and 84 hours in Hanoi. Thanks to the economy and express delivery services, shipping costs are both more economical and the ability to meet urgent orders increases – even delivering from Ho Chi Minh City to Hanoi within 24 hours.
Comprehensive cooperation for the future
The partnership between HSV Group and Boxme goes beyond logistics management. In the future, the two sides will continue to expand cooperation in technology, applying data analysis and artificial intelligence to improve forecasting capabilities, optimize costs and bring the best experience to customers.
After more than three years of working together, HSV Group and Boxme have proven that order fulfillment is not simply a logistics operation, but also a strategic foundation for breakthroughs in the e-commerce era.
Molfix – Hayat
Boxme provides comprehensive solutions to help Hayat master the E-Commerce channel
Introducing the Hayat brand
In the Vietnamese market, Hayat brings two prominent brands: Molfix (diapers) and Molped (sanitary napkins), quickly establishing its position thanks to international product quality but prices suitable for the majority of Vietnamese consumers. In particular, Hayat targets young customers, young families and office women – those who seek convenience, safety and cost optimization.
Operational challenges in the e-commerce era
- Legal and business model: As a manufacturing company, Hayat needs a third party for distribution and retail invoicing, resulting in a heavy dependence on intermediary partners.
- High operating costs: Due to dependence on third parties, Hayat is passive in implementing sales campaigns, making it difficult to optimize logistics and e-commerce costs.
- Need for specialization: As the scale continues to expand, Hayat wants to build its own sales team and look for a professional operating unit to replace the traditional model.
Solution from Boxme
Recognizing Hayat’s growth potential in Vietnam, Boxme has deployed a comprehensive operational solution, combining smart warehouse management and multi-channel sales management:
- Integrating OMS & Omisell systems: Ensure accurate import – export, synchronize data in real time, helping Hayat maintain 99.9% inventory accuracy.
- Flexible product management: Allows inventory synchronization between retail products and virtual packages/combos on e-commerce, optimizes packaging and diversifies promotional forms.
- Deploying multi-level sales campaigns – multi-platform: Boxme supports Hayat in creating, managing and effectively monitoring sales programs on Shopee, Lazada, Tiktok Shop…
- In-depth reporting & analysis: The Insights system helps Hayat comprehensively monitor operational performance, thereby quickly making decisions to optimize costs and improve efficiency.
- Operational transformation support: Boxme team directly accompanies, trains and consults throughout the implementation process, helping Hayat quickly adapt to the new model.
The results of the partnership: speed, efficiency and customer experience
- Quick connection : Complete linking Shopee, Lazada, Tiktok stores with Omisell system, synchronize more than 700 product packages/combos in just 24 hours.
- Operational efficiency : During the 8/8 campaign, Boxme processed more than 6,000 orders for Hayat, with an FHR rate of 98.8% , of which Lazada and TiktokShop exceeded 99%.
- Optimize costs & accelerate sales : Actively managing inventory and implementing promotions helps Hayat be more flexible in marketing campaigns, significantly reducing operating costs compared to the old model.
- Continuous support : Boxme team is always on hand to monitor and provide advice on improvements to help Hayat maintain operational efficiency and sustainable development in Vietnam.
Long-term cooperation vision
The partnership between Hayat and Boxme is a clear demonstration of the power of transforming e-commerce operations. From a business dependent on third parties, Hayat has become a more proactive brand in sales management, cost optimization and accelerated expansion in Vietnam.
With comprehensive operational solutions, Boxme is not only a logistics partner, but also a strategic companion helping Hayat build a solid foundation to conquer the Vietnamese market in the long term.
Bông Bạch Tuyết
Snow White Cotton & Boxme: The journey to revive a long-standing Vietnamese brand in the e-commerce era
From glory to the challenge of revival
Mr. Snow White is the oldest medical cotton and personal care brand in Vietnam, once accounting for 90% of the medical cotton market share and 30% of sanitary napkins during its golden period. However, after many fluctuations in the market and management, the company gradually lost its position, fell into a state of loss and was overwhelmed by new brands.
In the context of the e-commerce boom in Vietnam and Southeast Asia, Bong Bach Tuyet faces a series of challenges: traditional distribution channels are no longer able to reach the young generation of consumers; the number of online orders is increasing rapidly but there is a lack of a professional warehouse management platform; high operating costs and difficulty in expanding scale on e-commerce platforms such as Shopee, Lazada, Tiki or TikTok Shop.
The big question is: How can a 60-year-old brand thrive in the digital age?
Boxme – the key to open the door to e-commerce
In 2023, Bong Bach Tuyet chose Boxme – Southeast Asia’s leading order fulfillment platform – as a strategic partner to restructure operations and break through in the online market.
The solution that Boxme deploys not only focuses on inventory and order management, but also creates a sustainable e-commerce operating platform:
- Multi-channel order fulfillment: all orders from Shopee, Lazada, Tiki, TikTok Shop and website are centrally managed on a single system.
- Operational automation: Omisell platform synchronizes online store data, processes orders in minutes instead of hours.
- Nationwide logistics network: optimizes delivery costs, shortens delivery time to customers.
- Professional, environmentally friendly packaging: enhances the shopping experience, helping the brand receive many positive reviews from consumers.
Result: Snow White is back strong
After more than two years of cooperation with Boxme, impressive numbers have proven that Bong Bach Tuyet has made the right choice:
- Order processing time reduced from nearly 24 hours to just 2–4 hours.
- Delivery success rate is over 95%, higher than industry average.
- Operating costs are saved by 25–30% thanks to optimizing warehouse, personnel and logistics.
- The number of orders increased sixfold, from more than 10,000 orders/month to more than 60,000 orders/month after only 2 years.
- Online revenue tripled in 12 months.
- Brand image is renewed, more connected with the young generation through livestream, social commerce and strong presence on e-commerce platforms.
From a long-standing Vietnamese brand to a model of digital transformation
Not stopping at immediate results, Bong Bach Tuyet and Boxme are working together towards a long-term cooperation strategy:
- Expanding warehouse network in North – South and reaching out to Southeast Asian markets such as Thailand and Philippines.
- Develop new product portfolio with professional logistics support, quickly bring products to consumers.
- Omni-channel strategy: smooth connection between offline channels (supermarkets, pharmacies) and online channels (e-commerce, social commerce), creating a consistent shopping experience
The story of Bong Bach Tuyet proves that even traditional brands can be strongly reborn if they know how to take advantage of the power of technology and professional order fulfillment partners . With the companionship of Boxme, Bong Bach Tuyet is gradually regaining its former glory, while aiming to expand to the region and re-list on the stock market – becoming a typical example of the combination of tradition and innovation in the era of e-commerce.
Partnering with Boxme has significantly reduced the time and cost required for us to expand our e-commerce channels. This allows Bông Bạch Tuyết to focus on our products and brand, while Boxme takes care of all backend operations. It’s the key that has enabled a
65-year-old brand to revive and win over a new generation of consumers.
