Thegioiskinfood & Boxme: Fulfillment Solutions Elevating Authentic Cosmetic Brands in Vietnam
Thegioiskinfood – A Journey to Win the Hearts of Beauty Enthusiasts
n Vietnam’s highly competitive authentic cosmetics market, Thegioiskinfood (TGSF) has emerged as one of the leading retail and distribution brands. Featuring a portfolio of more than 100 beauty and skincare brands from Korea, Japan, Europe, and the U.S., TGSF offers a wide range of products tailored to its core customer segment—women aged 18 to 35.
With a clear positioning strategy—“authentic products, affordable pricing, and diverse segments”—combined with a strong presence across major e-commerce platforms such as Shopee, Lazada, and TikTok Shop, along with an expanding offline store network, Thegioiskinfood has become a trusted destination for millions of young beauty enthusiasts.
Operational Challenges in the Era of E-Commerce
The rapid growth has also posed significant challenges for Thegioiskinfood in managing its omnichannel operations. The high volume of orders from both online and offline channels has made manual management increasingly complex, resulting in unsynchronized inventory and risks of stockouts or dead stock.
Moreover, rising logistics costs—driven by small, scattered orders nationwide—combined with the pressure on staff to handle multiple sales channels simultaneously, have further compounded the issue. These operational hurdles directly impact the customer experience, particularly when some orders are delayed or packaging does not meet professional standards.
Boxme – Strategic Partner with End-to-End Fulfillment Solutions
Để khắc phục những hạn chế về vận hành, Thegioiskinfood (TGSF) đã hợp tác với Boxme , nền tảng hoàn tất đơn hàng hàng đầu Đông Nam Á. Boxme đã triển khai giải pháp tích hợp kết hợp Hệ thống Quản lý Kho (WMS) với khả năng Đa kênh, cho phép đồng bộ hóa hàng tồn kho và đơn hàng theo thời gian thực trên tất cả các kênh bán hàng.
Nhờ đó, TGSF không chỉ duy trì kiểm soát hàng tồn kho chính xác mà còn giảm thiểu rủi ro bán quá mức. Việc tích hợp dịch vụ giao hàng trong ngày hai giờ cho các đơn hàng nội thành càng làm tăng thêm sự hài lòng của khách hàng, hoàn toàn phù hợp với kỳ vọng “giao hàng tức thì” của thế hệ người mua sắm mới ngày nay.
Bên cạnh việc tối ưu hóa quy trình, Boxme còn củng cố nhận diện thương hiệu bằng cách triển khai bao bì thương hiệu tùy chỉnh, mang logo và màu sắc đặc trưng của TGSF. Trải nghiệm mở hộp được tuyển chọn kỹ lưỡng này đã trở thành một công cụ truyền thông thương hiệu mạnh mẽ, giúp Thegioiskinfood nổi bật so với các đối thủ cạnh tranh trên thị trường.
Collaboration Outcomes: Speed, Efficiency, and Customer Experience
In just a short period, Thegioiskinfood has achieved remarkable improvements:
- Order processing time reduced by 40%, from 12 hours down to only 3–5 hours.
- Successful delivery rate increased from 92% to 98%, with highly accurate inventory synchronization.
- Operational and logistics costs lowered by an average of 15%, while dead stock decreased by 25%.
- Customer Satisfaction Score (CSAT) improved by 25%, with significantly higher ratings on e-commerce platforms.
Collaboration Results: Speed, Efficiency, and Customer Experience
The partnership between Boxme and Thegioiskinfood goes beyond fulfillment solutions. In the next phase, both parties are expanding a multi-location warehouse network to shorten delivery lead times, launching cross-border fulfillment to bring authentic Vietnamese cosmetics to international markets, and integrating AI-driven technologies to enhance data analytics and optimize operational costs.
This strategic collaboration demonstrates that fulfillment is not merely a logistics solution, but a growth enabler—a launchpad for beauty brands to elevate customer experience, strengthen competitiveness, and expand sustainably in the era of e-commerce.
