Boxme provides comprehensive solutions to help Hayat master the E-Commerce channel
Introducing the Hayat brand
Hayat Kimya, founded in 1987, is one of the largest FMCG groups in Türkiye and is present in more than 100 countries. With 26 production facilities in 8 countries, Hayat is currently the 4th largest branded diaper manufacturer in the world and holds the number 1 position in tissue production in the Middle East, Eastern Europe and Africa.
In the Vietnamese market, Hayat brings two prominent brands: Molfix (diapers) and Molped (sanitary napkins), quickly establishing its position thanks to international product quality but prices suitable for the majority of Vietnamese consumers. In particular, Hayat targets young customers, young families and office women – those who seek convenience, safety and cost optimization.
In the Vietnamese market, Hayat brings two prominent brands: Molfix (diapers) and Molped (sanitary napkins), quickly establishing its position thanks to international product quality but prices suitable for the majority of Vietnamese consumers. In particular, Hayat targets young customers, young families and office women – those who seek convenience, safety and cost optimization.
Operational challenges in the e-commerce era
When entering the Vietnamese market, Hayat encountered specific difficulties:
- Legal and business model: As a manufacturing company, Hayat needs a third party for distribution and retail invoicing, resulting in a heavy dependence on intermediary partners.
- High operating costs: Due to dependence on third parties, Hayat is passive in implementing sales campaigns, making it difficult to optimize logistics and e-commerce costs.
- Need for specialization: As the scale continues to expand, Hayat wants to build its own sales team and look for a professional operating unit to replace the traditional model.
Solution from Boxme
Recognizing Hayat’s growth potential in Vietnam, Boxme has deployed a comprehensive operational solution, combining smart warehouse management and multi-channel sales management:
- Integrating OMS & Omisell systems: Ensure accurate import – export, synchronize data in real time, helping Hayat maintain 99.9% inventory accuracy.
- Flexible product management: Allows inventory synchronization between retail products and virtual packages/combos on e-commerce, optimizes packaging and diversifies promotional forms.
- Deploying multi-level sales campaigns – multi-platform: Boxme supports Hayat in creating, managing and effectively monitoring sales programs on Shopee, Lazada, Tiktok Shop…
- In-depth reporting & analysis: The Insights system helps Hayat comprehensively monitor operational performance, thereby quickly making decisions to optimize costs and improve efficiency.
- Operational transformation support: Boxme team directly accompanies, trains and consults throughout the implementation process, helping Hayat quickly adapt to the new model.
The results of the partnership: speed, efficiency and customer experience
After a period of cooperation, Hayat has recorded positive results:
- Quick connection : Complete linking Shopee, Lazada, Tiktok stores with Omisell system, synchronize more than 700 product packages/combos in just 24 hours.
- Operational efficiency : During the 8/8 campaign, Boxme processed more than 6,000 orders for Hayat, with an FHR rate of 98.8% , of which Lazada and TiktokShop exceeded 99%.
- Optimize costs & accelerate sales : Actively managing inventory and implementing promotions helps Hayat be more flexible in marketing campaigns, significantly reducing operating costs compared to the old model.
- Continuous support : Boxme team is always on hand to monitor and provide advice on improvements to help Hayat maintain operational efficiency and sustainable development in Vietnam.
Long-term cooperation vision
The partnership between Hayat and Boxme is a clear demonstration of the power of transforming e-commerce operations. From a business dependent on third parties, Hayat has become a more proactive brand in sales management, cost optimization and accelerated expansion in Vietnam.
With comprehensive operational solutions, Boxme is not only a logistics partner, but also a strategic companion helping Hayat build a solid foundation to conquer the Vietnamese market in the long term.
