Boxme helps traditional Suntory Pepsico distributors join the e-commerce game.
Brand introduction
Suntory Pepsico Vietnam (SPVB) is a joint venture between Suntory Holdings Limited (Japan) and PepsiCo Inc. (USA), currently one of the leading beverage companies in Vietnam. SPVB’s product portfolio ranges from soft drinks, tea, purified water, sports drinks to alcoholic beverages such as Vodka Soda -196.
The Journey of Outstanding Growth in 2024
On-time delivery rates have also achieved many outstanding results: 96% in Ho Chi Minh City, 93% in Da Nang and over 80% in most provinces. However, some areas such as Hanoi and Dong Nai are still limited because the warehouse capacity of shipping partners cannot meet the demand.
Challenges in the omnichannel supply chain
With a widespread distribution network, SPVB has the advantage of nationwide access, but also faces many challenges in supply chain management: the distributed system makes it difficult to synchronize orders, high logistics costs create barriers for customers, while large campaigns require processing speed many times faster.
In addition, the limitations of e-commerce platform features make network expansion not maximally effective.
Solution from Boxme – Optimizing e-commerce supply chain
In that context, SPVB chose Boxme as a strategic partner in the journey of optimizing the multi-channel supply chain. Boxme provides a comprehensive management solution, from order synchronization to warehouse operations, helping SPVB be more proactive in e-commerce activities.
- Leveraging the Seller Own Fleet (SOF) policy, SPVB is allowed to proactively deliver goods, reduce operating costs and encourage customers to buy more.
- Real-time inventory and order management system, ensuring SLA control, minimizing the risk of order cancellation.
- Nationwide network of warehouse agents, shortening delivery time and ensuring stable supply for Flash Sale campaigns.
- Support the implementation of sales and marketing programs such as promotional inventory management, gift integration and diversification of delivery services according to each business model.
Orientation 2025: Accelerate with Boxme
Moving into 2025, SPVB aims to grow 125% in the e-commerce sector. The strategic focus will be on expanding nationwide delivery on Shopee, exploiting the livestream segment on TikTok Shop and maintaining a solid market share on Lazada.
At the same time, Boxme will continue to accompany SPVB with key projects such as: optimizing express order processing solutions, low inventory warning (OOS), supporting distributors to self-deliver and developing many new product combo models.
Long-term cooperation vision
Thanks to the strategic partnership with Boxme, Suntory Pepsico Vietnam not only improves delivery speed and optimizes logistics costs but also enhances customer experience across all sales channels. This is a solid stepping stone for SPVB to conquer the multi-channel market, maintain its pioneering position in the FMCG industry and affirm its global brand stature in Vietnam.
