[Case study] Boxme supports SexyLook process automated 1.832 orders in all sales channels in 11th November campaign
SexyLook is the number one skin care brand in Taiwan and is present in 28 countries around the world. By 2017 after launching in Vietnam, SexyLook encountered many barriers when doing E-commerce business. This problem greatly affects SexyLook’s success, especially in a language and culture like Southeast Asia.
About SexyLook
SexyLook is a brand that satisfies most of the skin care customer’s demands. The brand’s products have won many reputation awards such as: “BEST PRODUCTS, SERVICES FOR CONSUMERS 2017” in Vietnam, SNQ National Quality Symbol Award in Taiwan, Award Monde Selection’s Grand Gold award, most recently honored as the best-selling mask line of Medicare 2019 and a series of other prestigious awards,etc.
>>> Read more: [Infographic] The Development Of E-Logistics Industry In Southeast Asia
Challenge in penetrating Vietnam
Previously, SexyLook built E-commerce websites for each region and established a centralized marketing team in Taiwan to operate the online retail segment. But since entering the Vietnamese market in 2017, SexyLook has faced strict competition from E-commerce platforms, customers prefer buying on the E-commerce platforms rather than buying on the website. This led to a major change in the brand’s previous success.
At this time, Sexylook had to build its own warehouse management process to handle orders, while struggling to find how to operate on the platforms to launch products closer to customers. Until processes are sustainable, how to effectively manage the self-operated warehouse and optimize the sales channels operation to save cost, time and operate most effectively is the next SexyLook’s challenges.
>>> Read more: 5 Ways To Boost Sales For Your E-Commerce Store In 2022
Boxme’s solution
Cooperating with Boxme as a 3PLs partner since 2020, SexyLook has had certain successes in the Vietnam E-commerce market.
Remove difficulties in warehouse operation
With a professional warehouse system and advanced technology, Boxme helps SexyLook achieve commitment with customers, especially for the cosmetic industry, shipping according to date is a challenge if self-operated.
“Thanks to Boxme, SexyLook handled warehouse self-operation and managed human resources. SexyLook doesn’t worry about periodic warehouse management and isn’t afraid of bulk orders requiring urgent delivery or large campaigns.” Ms. Ho Thu, Representative of SexyLook in Vietnam shared.
In addition, Boxme also has a transparent B2B and B2C order processing, with a specific commitment time, satisfying the requirements of the platforms and the fastidious customers. With fulfillment services, Boxme has improved SexyLook’s supply chain and reduced delivery time thanks to professional automated operations, central warehouse network and partnerships.
>>> Read more: E-Commerce Trends in Southeast Asia First Half of 2022
Removing difficulties in omni-channel sales management
Through Boxme in Southeast Asia, SexyLook discovers and uses Omisell as an automated operation solution on the E-commerce platform. Omisell helps SexyLook manage its entire operations automatically with advanced inventory and order management features. Instead, SexyLook focuses on investing in marketing to increase sales, become a top seller on E-commerce platforms.
All SexyLook’s orders on 4 sales channels Haravan, Lazada, Tiki and Shopee are automatically synchronized to Omisell and if the products are in stock, the order information will be automatically sent to the Boxme warehouse for packaging and delivery automated to the customers.
In addition, SexyLook’s management team can easily track the status of all orders, inventory status to promptly supplement, advanced synchronization and out-of-stock warming features to help quickly update the product’s quantity on all sales channels. The ability to create custom reports also makes it easy for the SexyLook Vietnam team to report the revenue to the headquarters in Taiwan.
Using Boxme’s services helped SexyLook process 1,832 orders in the 11th November campaign, revenue increased 3 times without any shortage of human resources. The expansion of sales channels on Lazada and Tiki platforms also achieve high-record revenue of SexyLook’s Vietnam in 2021.
>>> Read more: [Case Study] Highlands successfully transformed business model during the pandemic
Conclusion
Using Boxme’s fulfillment and Omisell omni-channel sales management has helped SexyLook connect the entire value chain of the Vietnam E-commerce. At the same time, it helps expand business and sales channels in the easiest way without any barriers.
Ms Ho Thu – representative director of SexyLook Vietnam also recommend suggestions for companies facing similar situations: “Choosing to use Boxme’s services, SexyLook can optimize marketing and focus resources on sales and brand development. Understanding the difficulties of self-operating, Sexylook is willing to introduce Boxme and Omisell to their partners, customers.”
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[Case Study] Boxme supports Tokidoki remove operation difficulties in E-commerce business
About Tokidoki
Tokidoki is a familiar Vietnamese brand in the mother and baby industry, dealing in blankets, sheets, toys, tools and accessories for babies. After more than 5 developed years, Tokidoki has successfully acquired a sustainable customer source in the Vietnamese market. With the prompt development speed, the problem for Tokidoki is to maintain the sustainable operation of the e-commerce warehouse to meet the increasing customer’s requirements.
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Tokidoki – Difficulty joining E-commerce platforms
Tokidoki brand was established in 2017 with two main sales channels: Fanpage with more than 120.000 likes and Instagram page with nearly 15.000 followers. In 2020, Tokidoki officially joined the Shopee e-commerce platform with the desire to expand sales channels and increase brand identity with domestic customers.
During the first time joining the platforms, Tokidoki encountered many difficulties in operating the e-commerce warehouse. Due to insufficient technological resources for enterprises to manage their own inventory, leading to inaccurate inventory synchronization. The customer places an order on the platforms but in fact this product is out of stock, forcing the seller to cancel the order. This violates Shopee’s policy, so Tokidoki’s sales channel is often “low-rank”, greatly limiting the opportunity to participate in the later campaigns and greatly affecting revenue.
Second, product features are diverse, with many models and colors, but Tokidoki manages hundreds of product codes completely manually, without using barcodes, so the selection and packaging rate orders encounter many errors and affect the customer’s experience. In addition, Tokidoki only has a warehouse in Ho Chi Minh City, so the time for products to deliver customers is also longer.
Third, in big campaigns such as 11.11, 12.12,… the number of orders spiked, leading to overload, enterprises lack staff to process orders promptly for all sales channels. It also leads to product loss and difficulty in managing return orders.
>>> Read more: E-Commerce Trends In Southeast Asia First Half Of 2022
Boxme helps Tokidoki remove operation difficulties
Realizing that the E-commerce platform is a potential market for expansion and development, Tokidoki corporated with Boxme to become a strategic partner, supporting Tokidoki to perform the entire E-commerce warehouse operation process from May 8, 2021.
Boxme provides high value thanks to master technology, creating an automated, transparent and consistent experience for customers using the services. Accordingly, Tokidoki’s inventory management and synchronization becomes easier thanks to the management system provided by Boxme, removing oversell and minimizing the problem of wrongly packing products.
The operation is also optimized by Boxme by researching E-commerce platforms and sales channels, then adjusting and giving the most optimal methods of picking and handling products. Boxme automatically receives order information from sales systems and e-commerce platforms to ensure the shortest time from receiving order information to processing orders.
Boxme supports Tokidoki handling 4000-5000 orders per month without any problems. In addition, Boxme’s centralized multi-warehouse system in Hanoi and Ho Chi Minh City helps Tokidoki store products in inner cities with the largest number of orders in the country, in order to shorten delivery time.
>>> Read more: 2022 E-Commerce Challenges Maintaining Consumer Loyalty
Conclusion
During the cooperation with Boxme, Tokidoki recorded positive changes in business results in late 2021 – early 2022. Daily orders increase thanks to better buyer experience and guaranteed operations. The brand is also confident to expand business by supplementing more products with a variety of designs and colors.
Ms. Bui Thi My Nga, Tokidoki’s CEO said: “Since working with Boxme, Tokidoki doesn’t spend much effort on warehouse operations, just focuses on sales. Therefore, it is possible to expand business activities in 2021 – the outbreak time of the pandemic. Hopefully, Tokidoki and Boxme can accompany each other for many years.”
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[Case Study] Boxme supports Dongwon to build successful custom B2B and B2C management system
About Dongwon
Dongwon F&B is a Korean brand specializing in providing nutritious food products for public health. With the slogan “customer-centered in business development orientation”, Dongwon has achieved great success in Korea and increasingly expanded to other countries such as the US, Japan, and China in Europe and Southeast Asia.
Dongwon penetrated Vietnam with the role of the exclusive representative to distribute Dongwon F&B products to supermarket chains, agents,…
In 2019, the market began to transform the retail industry and fierce competition of E-commerce platforms. Realizing the potential opportunity to expand the market, Dongwon started to participate and build brands in the retail industry, but lacked experience in managing and operating B2C orders.
Dongwon corporated with Boxme with an opportunity to get support in logistics services. Available facilities, human resources and system processes help Dongwon transform quickly and comprehensively in doing business in Vietnam.
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Difficulties in the first stage of transformation
Expanding the business to Vietnam, Dongwon mainly focuses on the B2B business model. Therefore, when cooperating with Boxme and moving to B2C, Dongwon’s operating processes and systems have many changes.
From a traditional warehouse operator brand to an e-commerce retail brand, Dongwon has been guided and used the system provided by Boxme, which saves time, effort and reduces errors of human resources.
During the cooperation with Dongwon, Boxme has continuously improved and developed the system and operating process in accordance with the distribution of products and B2B orders. For B2C orders, Boxme will store, pack and deliver to Dongwon’s customers.
Boxme owns a Multi Warehouse system and provides a system of modern facilities and international standards. Brands can use Boxme’s multi warehouses without incurring any additional costs. This helps optimize the delivery process and the time the order reaches the buyer is fast.
>>> Read more: E-Commerce Trends In Southeast Asia First Half Of 2022
Stand out in the market
Dongwon’s B2B orders require different expiry dates, especially large orders for supermarkets, trade centers, convenience store chains, etc. Accordingly, Boxme has built an inventory management system according to expiry dates, custom options choose the specified expiry dates when exporting B2B orders, this is a feature that is not available in other logistics systems.
“With the warehouse and operation system that Boxme is providing, Dongwon realized these costs are suitable for Dongwon’s business. Especially, Boxme always reviews detailed analysis reports of inventory, orders, and revenue so that Dongwon can easily embrace business results in each period.” – Representative of Dongwon in Vietnam said.
>>> Read more: 2022 E-Commerce Challenges Maintaining Consumer Loyalty
Conclusion
Cooperating with Boxme helps Dongwon break down all barriers when expanding business to Vietnam. Then the brand can take advantages of resources more effectively, focusing on research and development of new products with the slogan “creating many new values for the community’s health”
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[Case Study] Highlands successfully transformed business model during the pandemic
The Covid pandemic outbreaks spread in the middle 2021 has strongly affected the lives of people as well as the business situation, especially brands related to the F&B chain. Therefore, many businesses turn to online sales channels (E-commerce platforms & social networks such as Facebook, Instagram, Tiktok, …) and find a Fulfillment partner to support transformation.
Accordingly, Highlands – a famous F&B brand in Vietnam, has successfully transformed into online sales during the recent covid pandemic. And Boxme is very proud to have become a strategic partner providing 3PLs logistics services to support E-commerce business brands.
About Highlands
Highlands is a brand of Viet Thai International Joint Stock Company established in 1999 with the core business which is packaged coffee and later expanding to a retail chain of drinks and snacks…
With the business slogan: “Excellent shop space, excellent products and attentive service at a reasonable price”, Highlands has become a coffee brand with high market coverage in Vietnam.
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>>> E-Commerce Trends In Southeast Asia First Half Of 2022
>>> 5 Ways To Boost Sales For Your E-Commerce Store In 2022
Online sales channel becomes primary
By July 2021, when the Covid-19 epidemic broke out in Ho Chi Minh City, almost all of Highlands’ drink shops were closed. The online sales channel on the E-commerce platforms has become a leading channel to pull the revenue of the whole system, but facing with many difficulties.
Difficulty in allocating inventory
Previously, Highlands had registered to cooperate in selling on e-commerce platforms, using their fulfillment services and paying service fees on the total monthly revenue. At that time, inventory is allocated through too many channels. At each platform, brands must store products in warehouses to reach a minimum inventory level of 70% of the published quantity.
This causes the inventory to be shortage and difficult to deliver from different warehouses. The situation of redundant and shortage of products at different floors often occurs. In addition, the E-commerce platforms are almost overloaded, and the import of new goods into the warehouse takes a long time to register before being approved.
When cooperating with Boxme – a 3PL provider in Southeast Asia, Highlands has almost completely solved the above problems.
- Boxme optimizes the operation process by researching how to operate with each E-commerce floor, then adjusting to own the most optimal methods of picking and handling products. Commitment to deliver products to the carrier on time over 99%.
- With a warehouse system located in the center of big cities, delivering products between warehouses becomes easy. Import procedures are also handled quickly by Boxme within 24 hours.
- During the “peak pandemic”, Boxme still maintains human resources of 90% at the warehouses to handle accruing orders. Orders from the time of accruing are processed within 4-6 working hours.
- Boxme connects and corporates with carriers to operate throughout the routes during the pandemic.
Difficulty in expanding sales channels
With the expectation to expand the social selling channel, specifically Facebook and Instagram, the Highlands initially faced many difficulties in terms of resources. Understanding the needs and direction of the brand’s cooperation, Boxme proposed a solution for inventory management and operation of all Highlands campaigns running on Facebook during the Covid-19 outbreak.
Highlands is Boxme’s most successful sales channel transformation case study up to date. The system records the average monthly business results of Highlands is 5,500 orders with sales of 900 million VND. The highest return order rate is only 4.5%. Boxme also successfully operated the Mid-Autumn Festival mooncake campaign for Highlands with the aim of fastest delivery to customers.
After cooperating successfully with campaigns on Facebook, Boxme continued to offer the solution to manage the entire online sales channel of Highlands on the e-commerce platform. Through Boxme’s platforms, Highlands has built flexible combo and cross-sell packages without having to deal with physical bundles. At the same time, inventory is concentrated in one place, not scattered in different warehouses. Helping brands manage orders and inventory of all platforms on one system.
Conclusion
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[Announcement] Boxme updates new policies, processes in March 2022
To improve service quality and risk management when operating Fulfillment service, Boxme would like to send customers the latest updates on new policies and procedures.
Boxme updates new policies and processes
1. Classification of warehoused goods
The goods stored in Boxme will be classified into 4 types:
- Type A – Standard goods: Normal import.
- Type D1 – Damaged level 1: Slightly dented, scratched packaging, box, and product inside (stamp, seal) undamaged.
- Type D2 – Damaged level 2: Damaged packaging, box, loss of stamp and product seal, partial or complete lack of components but the main product inside is intact.
- Type D3 – Damage level 3: Damaged products inside, technical default products, products with scratches inside, crumpled products.
These goods will be stored by Boxme in separate areas and attached labels to the products with categories D1, D2, D3. Inventories will be updated by Boxme by each type to help customers control the quantity of each type.
Boxme regulates automatic export of type A for orders from sales channels (E-commerce platform, Website…). Products of type D1, D2, D3 will be shipped out following the seller’s instruction through the OMS system.
>>> Read more: [Infographic] The Development Of E-Logistics Industry In Southeast Asia
2. Return orders: Boxme categorizes return orders and changes the return control process (buyers return after receiving).
Realizing that the return orders after the buyer has received contains many risks (the buyer cheats, the product is damaged, miss components or is exchanged…) we update the process of receiving return orders which require that each return order be photographed in detail at least 3 photos at the time of receiving and separating to check and confirm with the post office the return orders status. At the same time, the return orders will be classified according to 3 levels D1, D2, D3 as regulation in the first sector.
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3. Expiry date of goods: Boxme supplement feature to help warn expired goods, stop exporting expired goods. Products stored at Boxme have a feature that allows customers to update the minimum remaining expiry date to warm and stop exporting products with expiry dates lower than the minimum.
Note: Minimum expiry date of products in ware house (default is 30 days)
New policies applied from March 2022
1. Import warehouse
- Free warehousing with standard goods (Excluding support activities such as labeling, re-classifying products, checking details each product…).
- Supplementing a fee-based tally request helps sellers to select services as soon as they create a request.
- It is obligated for orders to the warehouse to print the full documents provided by the system.
- The documents and images confirming the incoming order are updated by Boxme on the system to help customers easily look up and actively print instead of the hard copy as before.
2. Export warehouse
Improve packaging materials (inserting paper, box bags) to provide a better experience for shoppers. In particular, the materials are always prioritized to be a friendly environment.
3. Shipping partner
Integrating GrabExpress with two services Super Express and Super Express (MSD) helps customers to provide delivery services within 1-2 hours throughout Hanoi and Ho Chi Minh City. In particular, this service is available with the seller’s warehouses and stores. Boxme will collect fees directly from customers as well as the object to verify payment reconciliation between the three parties GrabExpress – Boxme – Vendor.
Read more: E-Commerce Trends In Southeast Asia First Half Of 2022
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