July 2021

How to Identify Hot Keywords with keyword tool Shopee

Without a doubt, since 2005 Shopee has been one of the fastest-growing and most used e-commerce marketplaces in Vietnam.

>>Read more: Entering the Southeast Asia E-commerce market: Why Shopee?

>>Read more:Why is Shopee successful in the whole SEA region?

>>Read more: How Shopee’s marketing strategy steps up in the SEA sales event 2020

That’s why the online marketplace is becoming more and more competitive. Therefore, choosing keyword tool Shopee to optimize SEO for products is extremely important. In this article, Boxme will share with you how to a tool specialize in pushing your keywords to a higher position on the page- Keyword tool Shopee.

>>Read more:Shopee keyword tools; How to get to Shopee top keyword ranking

>>Read more:Business Solutions: Shopee boost product, store analysis tools, and more

What is Keyword tool Shopee?

The keyword tool Shopee is a tool that Shopee makes available to its channel partners. The tool’s goal is to allow vendors to bid on keywords in order to display advertising on search results pages, similar to how CPC works on Google. The tool will supply us with keywords that customers frequently search for in relation to the product for which you plan to run adverts.

>>Read more:How to increase sales in Shopee with these 3 features

>>Read more: Shopee Tips & Tricks; How to boost sales in Shopee (Updated 2020)

You must have a seller account (connected with your Shopee shopping account) in order to utilize this tool, and it is sufficient that you are selling something.

Steps to determine hot keyword

Step 1: Google search keyword

Simply go to Google, input a term regarding the product that you believe others will look for, and Google will recommend a number of other keywords at the bottom of the results page. For all new sellers, this is the most typical method. When you search, you’ll pick up a number of keywords, which can help you build a mental picture of the thing you’re selling.

>Read more: Boost Your Sales On Shopee With 16 Following Tips (Part 1)

>>Read more: Boost your sales on Shopee with 16 following tips (Part 2)

Step  2: Filter and choose top searched products on Shopee 

The products with the biggest sales in a certain category will be highlighted on the App Shopee homepage each month. These are also products with a significant volume of searches.

Step 3: Keyword tool Shopee Keywordtool.io

Keywordtool.io is the most widely used keyword search engine nowadays. This tool will allow you to determine the exact search volume for a certain keyword over the course of a month.

Note that with the free edition, you may only monitor a limited number of keywords, not Search Volume (total search volume) or other indicators like Trend (search level), CPC (price), and Competition.

Keywordtool.io free version can’t check specific metrics

Keywordtool.io pro version checks exactly the necessary metrics

Step 4: Use Shopee’s search engine

When you paste a term into the product “search bar” on the Shopee homepage, the website will recommend related keywords – these are the keywords that consumers frequently search for.

Quick search by any keyword, the website will suggest related keywords

Step 5: Check directly with Shope’s keyword suggestion tool at Seller channel

After you’ve gone through the first four phases, you should be able to determine the important keywords and keyword clusters. Those keywords are entered into the Add keywords area of specific programs. When you enter a keyword and click search, the shopee system will examine the keyword search rate in 30 days for you, as well as the reference bid. Your duty is to incorporate the keyword into the ad as soon as possible.

Shopee’s keyword checker tool is very simple and easy to use

>>Read more: Shopee keyword tools; How to get to Shopee top keyword ranking

>>Read more:Business Solutions: Shopee boost product, store analysis tools, and more

How to create keywords with Shopee keyword tool

Step 1: Access Search Ads section

On Shopee, go to the Seller Channel section and follow the steps below to access it: Shopee Ads > Search Ads > Home > Marketing Channels > Shopee Ads > Search Ads

Go to the Search Ads section of the Keyword Bidding section

Go to the Search Ads section of the Keyword Bidding section

Scroll down to get a list of your products that are now running advertising. Here, detailed metrics on advertising performance and progress will be given. This field will be blank if you’ve never run an ad.

Advertising statistics on Shopee

 Advertising statistics on Shopee

Step 2: Access to  keyword Tool Shopee

Click on any product to obtain full product data if you’ve already run an ad. This is the section where we will select keywords to use in our product advertisements. It’s similar to using Google Keywork Planner to find keywords for Ads.

Step 3:  Save keyword

You select “Confirm and add keywords” after adding all of the ideas, and an interface with all of the stored keywords appears. You copy all of the keywords and manually paste them into the excel file. So you’ve already created a list of Shopee-specific SEO keywords?

More readings?

>>Read more: Uncover Shopee pricing strategy for retailers 2021

>>Read more: Shopee keyword tools; How to get to Shopee top keyword ranking

>>Read more: Business Solutions: Shopee boost product, store analysis tools, and m

Top 10 popular E-commerce business models in Vietnam in 2021

E-commerce is a rising star in the Vietnam market, with an expected growth of US$9 billion by 2025 by Vietnam Briefing. Which represents significant growth and opportunities for both domestics and foreign investors.

>>Read more: The map of Vietnam Ecommerce (statistics from iPrice)

>>Read more: Vietnam eCommerce is heading for the period 2021 – 2025

>Read more: 5 things about eCommerce Vietnam 2020 you may have missed

Vietnam’s flourishing digital economy and its vibrant e-commerce space make it a conducive place to tap into new business opportunities.

Vietnam e-commerce always flourish with all types of e-commerce business models. Do you really know all fundamental E-commerce business models? Here are 10 e-commerce business models compiled by Boxme Global

B2C

B2C., is abbreviated for Business to Customers, is the type of direct eCommerce transaction between business and customers, in which services, products are sold directly to customers.

Nowadays, the B2C business model has broadened to new forms of businesses in which retailers sell products on online platforms, e-commerce marketplaces, and online websites. In short, B2C business is not limited to offline stores but in various ways selling their products, service to customers over the internet. 

B2B, B2B2C

With a bigger view to maximize business opportunities and achieve extensible development, various B2B businesses decide to expand their network and partnership with dealers, VAR, wholesalers, e-commerce marketplaces,… to sell products and services.

For short, B2B2C is a business model were online, or e-commerce, businesses, and portals reach new markets and customers by partnering with consumer-oriented product and service businesses. 

A business developing a product, service, or solution partners with another business to use a particular service, such as an e-commerce website, portal, or blog. The two businesses combine forces and promote mutually beneficial products, services, and/or solutions.

C2C

Customer to customer (C2C) is a business model through which 2 individuals can rade, buy, and sell items in an online environment such as websites, e-commerce marketplaces with a small commission paid to the site. 

Affiliate – e-commerce business models

The affiliate revenue model is based on commissions. This model applies when individuals, influencers, celebrities, or any customers recommend products or services from a business to new customers and then reward each new one to the business. 

The way the affiliate revenue model example plays out is through coded affiliate links. When someone enters a site through an affiliate link, these clicks are tracked, as are any leads and/or sales derived from these clicks.

The affiliate revenue model is a popular one because it benefits both the original seller (by extending their reach and generating new sales) and the affiliate (through commissions). 

Dropship

Dropshipping is a retail fulfillment method. Furthermore, dropshipping is the most elementary form of e-commerce in which the selling merchant outsources their products to a third party to store, pack and deliver their products to the final customers. 

>>Read more: How Much can You Make Dropshipping?; Real Life Stories from Successful Dropshippers

>>Read more: 13 Best Items to Dropship in 2019

>>Read more:Dropshipping Niches to Avoid for your e-Commerce Business

Private label & White – label

Contact brands/companies with products and request to make their own brands on those products and retail through available channels in the market. This e-commerce business model usually suitable for those who have existing customer files and need to Diversify products in the same niche

Subscription

When a business charges a recurring fee for its services and products, it follows a subscription model. This model, based on the idea of selling products to receive regular intervals, focuses much on customer retention over customer acquisition. Essentially, businesses using subscription models put much attention on prolonging customer’s usage of products in the long run rather than one-time off payment. 

D2C/ M2C/ F2C

D2C e-commerce is when bringing products directly from the brand to the buyer, bypassing the distribution stages in the middle. Goods, when produced, will be put into the distribution process directly to buyers who have ordered through e-commerce platforms.

POD (Print-on-demand) and Personalization

POD is an e-commerce model that allows you to sell personalized products by printing your own designs such as clothes, mugs, bags, etc. The crucial thing about this model is that products will only be printed when an order is created. 

>>Read more:A complete overview of Print On Demand products (Part 1)

>>Read more: A complete overview of Print On Demand products (Part 1)

Therefore, you will not need to store or own any products, not afraid of problems related to storage or inventory. Instead, all you need to do is select and sign up for a platform that allows you to go through the entire process from printing to fulfillment.

E-commerce Enabler

E-commerce enabler is a company that provides end-to-end solutions for brands to do e-commerce business. In a simple way, e-commerce enabler companies assist brands in promoting on online platforms, using digital strategy, platform optimization, order processing & fulfillment. 

>>Read more: Beginners’ guide to digital marketing for E-commerce in Vietnam

>Read more: Malaysias Economic Recovery Using E-commerce

More readings?

>>Read more: The map of Vietnam Ecommerce (statistics from iPrice)

>>Read more: Finding out the most suitable E-commerce model for you

>>Read more: Who is the leading eCommerce platform in Vietnam?

Vietnam market updates: Potential Risk of shifting price on E-Commerce marketplaces After Circular 40

On average, there are now more than 35 million transactions per day through Vietnamese e-commerce marketplaces. Revenue in 2020 is up to USD 11.8 billion, accounting for about 5.5% of total retail sales of goods and services. In order to avoid loss of budget revenue, the Tax sector will force exchanges such as Shoppe, Tiki, Lazada, Sendo … to deduct tax directly on the seller’s revenue.

>>Read more: Vietnam eCommerce is heading for the period 2021 – 2025

>>Read more: [ Infographic] Vietnam retail sales surge ahead of Lunar New Year 2021

According to the latest regulations in Circular 40 of the Ministry of Finance, from August 1, 2021 onwards, businesses with an annual income of 100 million VND or more will have to pay value added tax and personal income tax. The applicable tax rate is 1.5% on turnover, including 1% value-added tax rate and 0.5% personal income tax.

Possibility in price movement

Circular 40 of the Ministry of Finance indicates that individuals selling goods on Vietnamese e-commerce platforms will be taxed on sales. In reference to  the revenue and other profits received by trading, including the amount received through the shipping unit – COD, forms of payment intermediaries, etc.

According to the national law, retailers and businesses trading in e-commerce marketplaces must follow these rules: 

• Personal name/business representative
• Address of the head office or permanent residence of the individual
• Information about business registration certificate or personal MST
• Phone number
• Information about goods and services
• Information about prices and payment methods.
• Information about shipping and forwarding.

There are two available methods for businesses which trade through e-commerce marketplaces to pay taxes: presumptive method or the declaration method.

>>Read more: Four Ecommerce Trends That Will Rule Southeast Asian Ecommerce In 2018

In case tax has been declared on behalf of, based on the revenue and tax paid shown on the voucher issued by the e-commerce marketplaces to declare and adjust the revenue and tax rate at the tax authority managing the exchange.

Otherwise tax has not been declared on behalf, the owners shall base on the business results through the exchange (according to the vouchers issued by the exchange) and the business results at the fixed location to declare and pay tax at authority managing the fixed location.

>>Read more: Who is the leading eCommerce platform in Vietnam?

>>Read more: Vietnam Ecommerce platform: Who to choose?

Previously, sellers only had to take a revenue deduction as a requirement from e-commerce marketplaces without paying taxes, which made the price tag be more competitive than price at brick-and-mortar stores. After Circular 40 of the Ministry of Finance, there will be direct impacts on the revenue of sellers on e-commerce platforms, possibly changing the selling price and pricing policies.

However, up to now there is no information about the changes of the exchanges in this regard!

Circular 40 regulations for E-commerce marketplaces 

In Clause 1, Article 8 of Circular No. 40/2021/TT-BTC (Circular 40) just issued by the Ministry of Finance on June 1, it is clearly stated that: E-commerce marketplaces shall declare and pay taxes according to the schedule of tax authorities. The tax amount declared on behalf of, or paid on behalf of, is based on the tax rates of each field and industry applicable to individuals doing business in selling goods and services on the floor.

All revenue and tax information for each order provided to buyers and sellers will be recorded by the e-commerce marketplaces. 

E-commerce marketplaces are responsible for providing information to tax authorities in electronic form with data format standards as prescribed by the authorities. All current information databases of the Exchange must be updated and supplemented with information in accordance with regulations no later than August 1, 2021.

To sump up 

E-commerce marketplaces act as an extension of the tax industry to support individuals to declare and pay taxes correctly and fully. In addition, the government needs to have regulations to better manage individuals selling on social networking platforms such as Google, Facebook, Youtube, TikTok… to ensure fairness among business organizations and individuals. .

Changing technical factors to serve the coordination in tax administration require e-commerce  to upgrade their software and integrate more tax management functions. According to the tax authority, the implementation of the circular from 1.8 can be extended, so that e-commerce marketplaces shall have more time to prepare.

>>Read more: Expand to Vietnam

More readings?

>>Read more: Vietnam enters in the top 10 of emerging logistics market 2021

>>Read more: Who is the leading eCommerce platform in Vietnam?

>>Read more: Entering the Southeast Asia E-commerce market: Why Shopee?

>>Read more: 5 critical things to look for in the Vietnam Ecommerce report 2020

Announcement: Boxme to discontinue providing shipping service to customers using personal warehouses

List of 10 Most Crowded Online Marketplaces in Southeast Asia

Expand business to Thailand? Here are 7 legal requirements to notice

Expand business to a new region, business owners might pay much attention to other aspects such as the market overview, local trends and logistics providers for the business and might forget to understand the region’s legal requirements.

> Read more: Must-have checklists to start E-commerce in Thailand.

> Read more: Ecommerce business in Thailand: Critical success factors to notice 2021

>> Read more: Top e-commerce trends in Thailand post Covid-19 ( 2021 edition)

Do not forget that, in order to establish e-commerce business in any part of the country, one needs to encompass varied rules and regulations followed by a particular territory. 

So what are the most essential Thailand’s legal requirements to notice? In this article, Boxme will help you to have a better grasp of it. 

                                   7 Thailand’s legal requirements for opening new business

As the digital economy is thriving in Thailand, the country provides a lifetime opportunity to expand online and offline business in Thailand. However, there are certain regulations  and legal requirements the government set which business owners should carefully review and apply when expanding business in Thailand. This is true particularly with respect to these  aspects:

Corporate structure

Registration – The first and foremost step is to get your company registered as a business via electronic medium.

License – Under the foreign business license act, it’s necessary for the foreign majority shareholders to get authorized, terms, and conditions applied.

Board of Investment (BOI):  promotional techniques, if the marketplace is BOI promoted, products and services would be provided by several third parties. By processing such transactions, the marketplace operator generates revenue from transactions, neither procure tax holidays nor merit-based incentives but authorizes 100% land possession to carry on the promoted activities.

Electronic License 

An e-commerce business license is compulsory for any business. Once the business is opened, the owner has to apply for a license within 30 days. 

If the website or social media page of the business has already listed payment process and pricing details. These websites can be considered as e-commerce web. 

>> Read more: Popular Selling Channel in Thailand

>> Read more: The most popular E-commerce platforms in Thailand

For the e-commerce website, e-payment and cashless payment on the website must be undertaken by an authorized third party or organizations that are compliant with specific security requirements. Once in a while, the central bank of Thailand also known as Bank of Thailand will be responsible for enforcing increasingly tighter controls on e-commerce providers, to ensure that they are compliant.

OCPB registration

It is compulsory for all e-commerce businesses to register with the Office of the Consumer Protection Board (OCPB) as a direct sale business. This to ensure the consumer’s rights are protected under Thailand’s authorized organization. All e-transactions being conducted in the e-commerce website are being carefully examined annually to prevent any internet fraud, scam and privacy leakage. 

Under the new legal requirements of e-payment law, each financial institution will be required to report transactions of customer accounts that receive either more than 3,000 money transfers a year or at least 400 money transfers with a total value of at least THB 2 million a year to Thailand’s Revenue Department.

Payment systems 

PromptPat supports electronic payment via mobile number or Thai Identification card number.

Standardized QR codes allow distinct modes of payment which constitute a visa, Mastercard, or UnionPay.

Alipay, Apple Pay, and Cryptocurrencies are widely used as one of the payment systems.

>> Read more: E-commerce logistics in Thailand: Shipping and Payment

>> Read more: Must-have checklists to start E-commerce in Thailand.

Legal Acquiescence 

Several commercial and civil agreements and codes are to be conceded under

• Electrical transaction act(ETA)
• Consumer Protection Act
• The electronic transactions development agency(ETDA)
• Computer crime act
• National Broadcasting and Telecommunications Commission

These are needed to be followed while expanding business digitally in Thailand.

Legal requirements: Tax 

E-commerce business is not limited within the region but all over the world. Customers can be found in any place on the globe. Payment systems are typically located abroad. Tax advantages and lower regulated jurisdictions can be found outside of Thailand as well. Therefore, for a cross-border e-commerce business, the biggest competitive advantage is the attractive benefits.  

The best solution is An affiliated company in an offshore jurisdiction, which can help to create a tax-efficient and most profitable business solution.

VAT

Under the Thai’s legal requirements of tax system, the export of goods and services has nearly a zero percent VAT rate.

Legal requirements like custom clearance reports make it hard to take the benefit of the 0% tax rate.

Visa/Work permit: 

A foreigner working online while being physically in Thailand needs a work permit. The standard rules and regulations apply without privileges for online workers who are focused on non-Thai customers or the foreign headquarters as the only client. “Just doing things discreetly” is pragmatic, but is not – and has never been – a legal solution.

Even foreigners who run their businesses physically in Thailand need work authorization.

Standardized rules and regulations are mainly focused on non-Thai customers or foreign headquarters as their clients.

Thailand is convenient for e-commerce businesses. However, several legal requirements are mandatory to be taken care of. Also, Bangkok law firm provides comprehensive consultants and support to avoid misinterpreting any legal facets.

More readings? 

>> Read more: Thailand: One of the most potential e-commerce countries in SEA

>> Read more: Ecommerce business in Thailand: Critical success factors to notice 2021

>> Read more: Top e-commerce trends in Thailand post Covid-19 ( 2021 edition)

>> Read more: Seize the E-commerce opportunity in Thailand

Top e-commerce trends in Thailand post Covid-19 ( 2021 edition)

Early in the year 2019, the international pandemic Covid-19 took the world by storm and completely changed the world’s trajectory. The global economy was hit hard by the pandemic. As long as other countries, Thailand business has suffered from a great loss of revenue and customers in various aspects such as tourism, retail e-commerce. The e-commerce trends in Thailand have consequently been changed in order to adapt to the current situation.

>> Read more: How popular 11.11 campaign with TOP 3 marketplaces in Thailand |records 2020

>> Read more: Boxme supports foreign sellers enter Thailand’s E-commerce market

Back when we were in quarantine, e-commerce had become mainstream for Thai. Social shopping platforms such as Shopee, Lazada, JD Central, and Alibaba have taken the center stage. Many traditional retailers had to adopt the idea to continue their business.

>> Read more:The most popular E-commerce platforms in Thailand 

In this article, Boxme will give you detailed, top e-commerce trends in Thailand to notice in 2021. 

Shifting in customer buying behavior 

 At the beginning of the year 2020, Thailand marked their first case of Covid and continues to increase more. Consequently, the lockdown policies had been placed all over Thailand. During this time, people were encouraged to stay at home. Users have been spending more time on social media platforms. The numbers impacting the eCommerce and social commerce landscape significantly increased on a global scale.

According to insights by Hootsuite in April 2020, 74% of users aged 16 to 64 report having purchased a product on the web. Thailand ranked #9 worldwide in eCommerce’s share of total sales transactions at 10%. During the COVID-19 outbreak, an average of 47% of the global sample spends more time shopping online in recent weeks. 

>> Read more: Ecommerce business in Thailand: Critical success factors to notice 2021

As reported from the Bangkok Post,  from mid-March till mid-April, Lazada struck 100% sales in Thailand. The amount of on-time screen increases around 11% compared to before lockdown  Lazada Thailand expects eCommerce to become a norm in the new normal.

At the end of the day, during the pandemic, online shopping has become a new trend and gradually become a habit for Thailand thanks to its convenience. Even after the pandemic, e-commerce and online shopping still retain the popularity among Thailand shoppers. 

>>> Read more: The most popular E-commerce platforms in Thailand

Changing sectors 

Thailand is one of the most visited countries in the world, without a doubt, the most popular categories in Thailand are travel and accommodation, amounting to $6.12 billion in 2019.

Covid kicks in and the category has been gradually replaced, travel and accommodation fall down to the least used category and have been taken over by food and personal care at the rate of 21%, being the fastest growing sector by far. 

>> Read more: Changing Thai social values in 2020 that results in 2021

With travel restrictions enacted worldwide, tourism suffered a 92% shrinkage in eCommerce transactions.  On the contract, other DIY, home furnishes thrive at the rate over 120%.

Thailand is conscious of health problems, Health related products, medicine, hygiene products flourish at +8,000% as people stocked up on these products. 

>> Read more: Popular Selling Channel in Thailand

>> Read more: 3 HOT product categories in Thailand 2021

According to Hootsuite, Thailand also witnessed a significant increase in global eCommerce interests for food & groceries, household essentials, and personal care products. 

The buying top e-commerce trends in Thailand among consumers still fluctuate during this chaotic time. It would be fascinating to witness the swift in purchasing selection in the new normal.

Top e-commerce trends in Thailand: Going Cashless

Since the distance policy has been executed, deliveries or any contacts are required to keep the distance within 2 meter. These measures also encourage customers to use credit cards instead of cash to avoid the transfer and spread of viruses.

>> Read more: The Ultimate Guide to Thailand E-Commerce Market

>> Read more: The Ultimate Guide to Thailand E-Commerce Market

Furthermore, alongside smartphone penetration, is the fast growth of e-wallet. Digital wallets are currently used to pay for 23 percent of e-commerce transactions, tying with bank transfers. E-wallet payments also grow at a certain rate with many promotions, discount vouchers on e-commerce marketplaces. 

The use of e-wallet and cashless payment is predicted to further grow in 2021 with the rate of 18% and take up around 28% of Thailand’s payment market. 

Popular electronic payments in Thailand are PayPal, TrueMoney and Airpay. 

 As predicted, top e-commerce trends in Thailand are more and more significant in Southeast Asia, especially in Thailand. Consumers tend to buy things online not just because of certain things that need to be ordered on the Internet, but for the convenience, wide choice and great money value e-commerce can offer. 

Read more: Seize the E-commerce opportunity in Thailand

>> Read more: 3 Predictions of the e-Commerce Market in 2021

It is crucial for marketers to keep up with the constant change in customer shopping behavior and top e-commerce trends in Thailand.

Ecommerce business in Thailand: Critical success factors to notice 2021

Among all the competitors in the Southeast Asia market in terms of e-commerce growth, E-commerce business in Thailand is currently thriving as the supreme leader in the SEA region. 

>> Read more: Thailand: One of the most potential e-commerce countries in SEA

>> Read more: The Ultimate Guide to Thailand E-Commerce Market

According to the  World Bank’s Doing Business Index ranked Thailand as the 27th easiest country to do business in 2019. This is impressively higher than even China, at 46. The purpose of this article is to recognize the critical success factors and investigation on performing the e-commerce business in Thailand. 

Credibility of the e-commerce website 

As the characteristics of the e-commerce business, where most of the transactions are conducted online. All communication, deals, purchases are on the online platform. Consequently, the credibility of the website has become the highest concern of both customers and business owners, the most critical success factor of e-commerce business in Thailand.

>> Read more:Popular Selling Channel in Thailand

>> Read more: The most popular E-commerce platforms in Thailand

The quickest and most effective solution for this is to outsource to Trustmark issued by accepted institutes such as DBD verified by the Department of Business Development. Apart from acquiring the Trustmark, business can further enhance its credibility by delivering the presentation of the operation, good and service, most important is to include any certificate if it has. 

>>> Read more:The Ultimate Guide to Thailand E-Commerce Market

Customer Relationship Management 

Unlike brick and mortar business, e-commerce business in Thailand pays much attention to taking care of customers not only during shopping activities but also communication, after sales service, refunds, complaints and feedback.

>>> Read more: HOW TO IMPROVE THE CUSTOMER RETENTION RATE IN E-COMMERCE

These factors are highly cautious due to the limited interaction and communication between the business and customers. 

With an impeccable customer relationship, it is believed that the e-commerce business can pave the way among other competitors. 

There are some e-commerce businesses in Thailand with exceptional after sales service such as OfficeMate and ReadyPlanet such as 24/7 customer service channel, seminar for customers, online support videos. Such conscientiousness will create a positive impression in customers, in the end, customers are likely to come back to the business. 

>>> Read more: Changing Thai social values in 2020 that results in 2021

Online marketing of e-commerce business in Thailand

In the world of digitalization, online marketing is without a doubt a crucial success factor for any business, especially e-commerce ones. Widely known digital marketing tools such as SEM, email, ads,..These tools enable businesses to understand customer’s requirements and approach them effectively.

>>> Read more: 4 Most Popular Marketing Trend in Thailand in 2020

High-security payment channel 

E-commerce business in Thailand, the rate of online payment is still lower than cash-on-delivery service. Acknowledging this problem, e-commerce businesses should be thorough and precise with the online payment process, including after sales service including refund can easily encourage customers’s trust and convenience in online purchasing. 

>>> Read more: Popular Selling Channel in Thailand

Effective, high-function, and easy-to-use websites

The core of the e-commerce business in Thailand is the website itself. The success factor that sets an e-commerce business apart from others is the website. The target is to deliver a user-friendly, interesting, and attractive interface. 

>> Read more: The most popular E-commerce platforms in Thailand

>> Read more: What makes a product that sells when dropshipping on Shopify, Amazon and eBay?

E-commerce business in Thailand owners should make sure the smoothness in swifting alter information, images and price of goods and service. The business must understand the vitality of the website, furthermore having a dedicated team to work on the website maintenance 24/7 to cope with any possible mistakes when occurring. For newly opened e-commerce businesses, we recommend checking out readymade website and other e-commerce websites builders such as Shopify, Woocommerce for lowering the cost.

The website design is another success factor to consider as when the website is unpleasant to look at and difficult to use, eventually causing much inconvenience, browning can easily let the customers down, enhance the bounce rate, and discourage customers from the further business. 

On-time and fast delivery 

In the time of fast living pace, speed has become another success factor for any business not to mention e-commerce business. 

Customers are tired of waiting long for their packages to be delivered. The anxiety of receiving the exact goods at the exact time as they were informed is the biggest mistake any e-commerce business can make. Consequently, the best option suggested for business is to outsource for a local, reliable, and effective fulfillment service that includes picking, pack and deliver products to customers.  

>>> Read more:E-commerce logistics in Thailand: Shipping and Payment

There are some crucial success factors that e-commerce business in Thailand starters and owners should pay attention to when starting a new business. For more market insights and detailed guidelines on embarking on new e-commerce businesses online and offline, there are various articles you can have a look at. 

[Boxme Update] New policy on VAT invoice issuance and payment deadline