ShopeePay Chinese New Year Promo, Up to 90% Discount
ShopeePay Chinese New Year Promo, Up to 90% Discount
ShopeePay’s digital and electronic money payment platform enlivens The Chinese New Year 2572 Kongzili through various discounts that last until February 21, 2021.
Head of Campaigns & Growth, Marketing ShopeePay Cindy Candiawan explained that in the midst of one of the big celebrations in Indonesia, there is still a pandemic nuance that requires Chinese new year celebrations to be eliminated and should be celebrated with family from home.
Therefore, ShopeePay as the leading digital payment service in Indonesia presents ShopeePay Super Online Deals campaign with cashback promo up to 90 percent for various types of purchase transactions.
This cashback promo is valid for online merchant categories such as games, telecommunications, delivery services, food and beverages, and Sociolla beauty products e-commerce.
Saw the huge customer enthusiasm on shopeepay super online deals campaign earlier at the end of last year. In February which is festive and special in the midst of the implementation of PSBB, ShopeePay again provides attractive cashback promos so that Chinese New Year celebrations can remain warm and meaningful, even from home.
This campaign also reinforces ShopeePay’s commitment in providing digital payment services to more useful use cases for the community.
For telecommunications, ShopeePay cashback promo up to 90 percent can be used for MyTelkomsel, Axisnet, By.U and Smartfren data packages, in order to be able to talk or video call as much as possible with the whole family.
In addition, ShopeePay understands that Chinese New Year is usually synonymous with sending food, it’s strange if the excitement of various types of food that is usually served on the dining table when Chinese New Year is gone.
No need to worry, order food from many places or send food to more friends or relatives more efficiently and quickly with ShopeePay cashback promo up to 90 percent at Paxel, Help, or Anteraja delivery service. Through the food shared, the warmth of Chinese New Year special moments can definitely be felt more for everyone.
This promo also applies to people who often spend the afternoon relaxing or hold quality time, while drinking a glass of favorite coffee, where ShopeePay cashback up to 90 percent also applies to Kopi Kenangan and Fore Coffee.
By utilizing the promo presented from the ShopeePay Super Online Deal campaign, guaranteed Chinese New Year celebrations from home again and in the middle of the pandemic will be as warm, meaningful and exciting as before.
About Boxme: Boxme is the premier E-commerce fulfillment network in Southeast Asia, enabling world-wide merchants to sell online into this region without needing to establish a local presence. We deliver our services by aggregating and operating a one-stop value chain of logistic professions including: International shipping, customs clearance, warehousing, connection to local marketplaces, pick and pack, last-mile delivery, local payment collection and oversea remittance.
3 Predictions of the e-Commerce Market in 2021
3 Predictions of the e-Commerce Market in 2021
The current pandemic has brought broad and profound changes in the online world for businesses and consumers, a trend that will continue in New Normal conditions.
2020 has been a very transformative year for e-commerce. Consumers are required to follow social distancing regulations and do activities at home, so they turn to online platforms to meet their daily needs and seek entertainment and interaction.
This causes online shopping to evolve from just a transactional experience to a more social experience, where the e-commerce platform integrates more interactive elements, such as gaming and live streaming to invite users to participate.
Seeing the continued momentum of e-commerce, Shopee shares 3 main predictions of the Indonesian e-commerce market in 2021.
1. Increased digital payment penetration
Digital payments are the favorite method of transactions for e-commerce, and with the increasing familiar use of e-commerce, it will begin to encourage the movement of cashless payments into the offline realm.
The shop continues to offer a wide range of digital payment options to meet the evolving needs of users, including Shopee’s own digital wallet, ShopeePay.
Not to be outnumbered by shape, Tokopedia also has a digital payment method in cooperation with OVO. With ovo payment method transactions on tokopedia become easier.
In fact, Shopee saw a 4-fold increase in the total number of transactions using ShopeePay across the countries where Shopee operates.
The largest increase recorded came from users over the age of 50, which is a testament to the ease of use of ShopeePay, given that users in this age group are usually more difficult to adapt to digital payments.
While the government has moved towards a cashless society, the pandemic has accelerated that need in areas where most consumer transactions still use cash.
In line with restrictions on the movement and ongoing social distancing efforts, consumers and businesses are increasingly embracing digital payments for greater convenience and security. In addition to the use of ShopeePay of the application, the number of offline merchants using ShopeePay also increased 9-fold in 2020, including partners such as Alfamart, McDonald’s and Chatime.
2. Logistics to be at the forefront
Logistik
Logistics will become increasingly important as consumers increasingly rely on e-commerce platforms and have high hopes for more efficient delivery. A very significant increase in demand is seen in the categories of daily and household needs. In Indonesia, Shopee saw a more than 40 to 5-fold increase in shipments of food and health products from shop warehouses.
Brand partners and sellers need to utilize technology effectively to ensure that packages are delivered on time and cost-effectively. One way to achieve this is by leveraging a vast and integrated network of e-commerce platforms.
The shop provides brand partners with the opportunity to scale efficiently and focus on growth, by preparing the entire process from search to deliver, including continuous strengthening of logistics networks and warehouse capabilities.
Throughout 2020, Shopee Express, Shopee’s express delivery service, expanded its geographic coverage to reach more users, including users in remote areas.
The shop also sees more brands utilizing its logistics infrastructure efficiently with a 3-fold increase in products from brand partners shipped from warehouses by 2020.
3. Brand partners and sellers will implement innovative retail strategies
Brand partners and sellers will implement innovative retail strategies
Pandemic encourages businesses, from premium brands to micro-entrepreneurs, to immediately implement digital strategies in order to continue to reach customers in the midst of current conditions. As online sales become a greater source of revenue for brands and sellers, e-commerce platforms need to adapt and collaborate with these brands and sellers to implement innovative retail strategies to help them invite customers to participate and develop an online presence.
Today, there are more than 20,000 leading global and local brands in Shopee Mall offering users a wide selection of office products from everyday goods to premium products.
Shopee works with these brands to keep pushing boundaries and creating new, exciting and unique shopping experiences.
More Reading :
>>>3 HOT product categories in Thailand 2021
>>>Changing Thai social values in 2020 that results in 2021
>>>5 Tips on How to Boost Sales on Shopee in Malaysia
About Boxme: Boxme is the premier E-commerce fulfillment network in Southeast Asia, enabling world-wide merchants to sell online into this region without needing to establish a local presence. We deliver our services by aggregating and operating a one-stop value chain of logistic professions including: International shipping, customs clearance, warehousing, connection to local marketplaces, pick and pack, last-mile delivery, local payment collection and oversea remittance.
3 HOT product categories in Thailand 2021
Thai culture has changed. How to get Thai customer’s attention by selling what is in-demand and hot product categories in Thailand.
Changing Thai social values in 2020 that results in 2021
In 2019-2020, there have been many things that happen in Thailand, whether it is Each of those situations has changed the beliefs and mindset of Thai people from the past, most of them are about empathy and respect for others. This article will collect some of the ideas that have changed Thai social values and mindset of Thai people from 2020 that results in 2021.
Equality rights
This does not mean that in the past, Thailand was not concerned with equality rights. But with the changing of the era and receiving foreign influence causing Thai people to become more aware of equality, regardless of age and gender.
Respect for the identity of others
In the past, Thai people tend to not respect the people around them (of the same age or status or less). After turning to take the importance of equality rights, acceptance and respect for the identity of others are also increasing. Due to the anti-bully campaign, Thai people turning to aware of the bad of judging other people.
As you know Thailand is one of the countries of great freedom for the third gender. With the movement of various media, causing the older generation to open up to new identity, does not judge people by skin color, gender, and dress as before.
ขอบคุณรูปภาพจาก mthai.com
Saving life, saving world
In the middle of last year, Thais have turned to plant more trees in their homes, whether it is a house or even a condo or an apartment with less space.
This trend came from many influential celebrities post their photos with trees in fashionable style. Until the photos became popular and Thais started to follow their trends by buying trees to plant in their house and become more aware of the saving environment. As well as department stores consist of convenience stores came up with a new policy, do not give away plastic bags with the expect buyers to bring their own fabric or recycle bag for reducing plastic.
ขอบคุณรูปภาพจาก aroundonline
Politics chang Thai social values ever
One of the important situation is political situation that has been quite intense over a few past years. This situation encourages people to become more aware of their basic rights as a Thai population. And become more assertive in all aspects of their own opinions, Not just a political expression.
And not only those with political rights but underage children also participate in expressing opinions which are beneficial to their generation as well. And having more respect for the opinions of others causing Thai society to respect more the opinions of young people. As a result, many businesses are paying close attention to the needs of Generation Z as well.
Changed Thai social values and mindset
Political influence and various media have influenced the thinking of many Thai people. Not only adults but affect the thinking of the new generation as well. Including the influence of Covid-19 that has changed people’s lives. Mindset and Thai social values are changing and becoming more and more sensitive. The old acknowledgment of culture maybe not applicable to the target in the present. Understanding the target market culture is extremely important, therefore needs to carefully understand this matter as first priority.
Boxme: Boxme is the premier E-commerce fulfillment network in Southeast Asia, enabling world-wide merchants to sell online into this region without needing to establish a local presence. We deliver our services by aggregating and operating a one-stop value chain of logistic professions including: International shipping, customs clearance, warehousing, connection to local marketplaces, pick and pack, last-mile delivery, local payment collection and oversea remittance.
Lunar New Year Tet 2021 in the phase of Covid-19
Earlier at the beginning of the Tet 2021, Vietnam once again had to face the second wave of COVID-19 with the huge outbreak of many positive cases in the northern part of Vietnam. As a consequence, this year’s celebration is expected to be much different. With it being said that, retailers and business gradually close sooner, market fairs and seasonal sales offline are required to cancel. Consumer confidence is currently quite high relative to the rest of the world, there are still impacts from coronavirus that will continue to reverberate into the new year and affect the way consumers spend.
>> Read more: What E-commerce consumers are buying amid the coronavirus pandemic
>>Read more E-commerce during New Year 2021: Trends to watch out for
Let’s take a closer look at the consumer trends you must be aware of before mapping out your Tet 2021 marketing initiatives.
Increasing digitisation
Even before the onset of COVID-19, Vietnam was a global digital powerhouse, with a digital environment well advanced of many other developed nations.
>> Read more: The map of Vietnam Ecommerce (statistics from iPrice)
The coronavirus pandemic has only served to accelerate their digital evolution, with companies in Vietnam, particularly those who already had well-developed digital solutions, able to quickly pivot to observe physical distancing and drive rapid growth of a “stay-at-home” economy.
The tendency of online shopping among Vietnamese consumers is getting clearer and will endure into 2021. This online shopping trend is gaining popularity since the beginning of 2020 and reaching the peak point at the middle of the pandemic period.
>> Read more: How Gen Z shops online using social media
>> Read more: Social Commerce from the view of Southeast Asian online sellers
>> Read more: 3 online sales channels that guarantee success in Vietnam
Moving forward to 2021, it is reported that around 55% of shoppers like to continue buying online thanks to the extended benefits.
>>Read more:Vietnam Ecommerce platform: Who to choose?
According to the sales report of e-commerce marketplaces, the number of orders spiked sharply in the month before New Year’s Eve. Specifically, Tiki stated that the transaction volume in January jumped 50% over the same period last year. This exchange is expecting stronger transaction volume during the peak shopping days to prepare for Tet 2021 to mid-February.
>> Read more: Vietnam eCommerce marketplaces mark massive records on Single’s Day sale 2020
Lazada Vietnam reported the number of orders placed during the Tet holiday sales festival in 10 days from 10/1 – 28/1 increased 2 times higher compared to last year’s sales. Simultaneously, the system of genuine LazMall stores recorded an increase of more than 3 times in the number of customers and a 4-fold increase in orders.
>> Read more: Become a Top Seller on Lazada: Tips and Tricks
>> Read more5 things about eCommerce Vietnam 2020 you may have missed
Additionally, on the 28th of January, following the latest information about the positive cases in the public, the government encourages residents to stay at home, avoid gatherings and supermarkets start to have distance guidance for buyers. Consequently, consumers are more cautious than ever to be safe near the Tet holiday 2021, prefer the form of online shopping than going out to buy.
Digitizing traditional Tet 2021
It can be seen that 2020 and 2021 embark a new era of digitalisation when consumers are heading towards the simplelization in the traditional Tet rituals. With the assistance of advanced technology and media forms, the new trends among the younger generation is to harmoniously combine tradition and modernity.
>> Read more:E-commerce during New Year 2021: Trends to watch out for
Tet is the most special, unique occasion in Vietnam’s long history. The meaning of this occasion is the reunion in conjunction with erasing bad luck and The beginning of luck, however, Tet also brings worries to many Vietnamese people.
Specifically, according to a report by Arkki International, 23% of Vietnamese have the pressure of cleaning the house for the New Year, 15% feel under the gun for giving our red pockets for children and relatives, 14% experience discomfort in being asked about getting married, wages from the older generation.
In that context, 38% of users expect brands to convey meaningful New Year messages on their behalf through campaigns, 35% of users expect digital channels to convey a more Tet atmosphere. Since then, the gifts or small lucky money given away also carry many meaningful messages, are personalized and still bold Tet.
>> Read more:Lunar New Year: How to Boost Your E-commerce Sales
Optimize spending for Tet holiday
In the phase of this Covid-19, a large group of employees, officers, and businesses undoubtedly struggle with finance. Preparing and spending for the Tet 2021 holiday is certain, however, users will tend to save money but still do not want to lose the eager and bustling spirit in Tet shopping. Under certain circumstances, the buying behaviours are shifted towards more online-based and takes place mainly in the e-commerce marketplaces.
>> Read more: E-commerce during New Year 2021: Trends to watch out for
Consumers tend to spend less and consider more when shopping. Specifically, according to Adtima research, 76% of users actively searching for a sales channel are committed to price stabilization; 64% search for promotions or discounts; 39% choose a brand to provide after-sales and customer care. In particular, 21% of customers were more open to playing the brand’s interactive game or watching ads to receive special promotions.
>> Read more: What E-commerce consumers are buying amid the coronavirus pandemic
Relatively, e-commerce marketplaces witness a sharp spike of around 25-26% in the number of orders placed online. The trend of shopping online on recent occasions has changed dramatically, with 39% shopping on e-commerce websites, 33% shopping on social media, and 22% on other platforms. Thanks to the integrated and smooth shopping experience, online shoppers have a better view of shopping on Vietnam’s e-commerce marketplaces and online websites. Consequently, paving the way for businesses to implement more interesting and breakthrough marketing strategies to conquer users.
>> Read more: Social Commerce from the view of Southeast Asian online sellers
>> Read more: E-commerce Insights: How Southeast Asians shop online
Occasion for family bonding
After the upheavals caused by COVID-19, is when Vietnamese people realize more the importance of family, live true to their feelings and connect more with loved ones.
50% of respondents plan to spend the whole Tet 2021 holiday with their family, and only 19% spend time with their lover or friend. This situation stems from the social stretch of Covid-19, which makes people have more time with their families, helping them to understand and appreciate the values of the home.
This explains the increasing tendency of Vietnamese people to choose to stay with family rather than spend time travelling in the New Year. They also want to give their loved ones meaningful gifts and interesting activities to bond with family members.
>> Read more:E-commerce during New Year 2021: Trends to watch out for
Accordingly, ads deliver messages of family affection, evoking the meaning of cherishing your loved one will conquer users and build feelings for customers. Enterprises also need to provide cost-effective products and many shopping solutions for customers to have a more complete Tet season.
More readings?
>> Read more: 5 critical things to look for in the Vietnam Ecommerce report 2020
>> Read more: The landscape of eCommerce in Vietnam in 2020
>> Read more: E-commerce during New Year 2021: Trends to watch out for
>> Read more: Social Commerce from the view of Southeast Asian online sellers
>> Read more: E-commerce Insights: How Southeast Asians shop onl
Lunar New Year: How to Boost Your E-commerce Sales
There are only a few days left until Tet holiday. For many retailers, high-flying holiday season is the greatest chance to jump in sales.
Have you prepared anything to increase sales for holidays, especially the upcoming Tet season? If not, you can refer to this article composed by Boxme on tips and tricks to increase sales during the Lunar New Year 2021 to get the best view to build yourself a strategy to increase sales on this occasion.
Boosting revenue with digital marketing
It is undeniable that social media is currently the most effective platform for advertising and promotion for online retailers. On this last Single Day Sales, take advantage of the wide popularity of media among shoppers, e-commerce marketplaces like Lazada and Shopee had successfully jump up their sales by focusing primarily on delivering marketing messages and sales campaigns on all media platforms intensively. Consequently, the sales revenue were recorded with impressive numbers despite the negative effect of the Covid-19 at the beginning of the year.
>>Read more: How Vietnam E-commerce marketplaces roll out 2020 Single Day 11/11 marketing campaigns?
>> Read more: Vietnam eCommerce marketplaces mark massive records on Single’s Day sale 2020
>> Read more: Southeast Asia catches on China Singles Day
Therefore, on the upcoming days of the Lunar New Year, it is advisable to focus on investment from image, content, call-to-action, posting “seductive” news to customers more often than our usual days.
The selection of marketing and advertising channels will help you reduce costs, especially advertising channels: Facebook Ads, Google Ads, Zalo …. The most critical point is to place a strong emphasis on delivering the Tet Season atmosphere throughout every commercial with family-gathering messages, Tet vibe.
>>Read more: Facebook Shop; turning social media to a real E-commerce platform
>> Read more: How Gen Z shops online using social media
One more thing that retailers should make a mental note
- Prepare packaging for Tet, according to the Lunar New Year spiritual animal.
- Prepare to add New Year videos to promote your brand.
- Increase sales points, sales channels
- Decoration at the point of sale, appropriate showroom, taking care of the point of sale, supporting the point of sale.
- Boost sales with commission, discount and discount policies
- Strategic steps for communication during Tet 2021
Building a communication and marketing strategy plays an important factor in building a successful business strategy. The Lunar New Year is the time when people promote consumption. However, this occasion occurs to have various competing brands. Therefore, building a marketing campaign on the occasion of Tet is extremely important to increase revenue for businesses
>>Read more: E-commerce during New Year 2021: Trends to watch out for
Lunar New Year – the sales and combo season
The items suitable for selling combos such as drinks, confectionery, kitchen leather goods, bathroom accessories, home clothes, house cleaning service … When selling by combo, you also need to have attractive pricing. For this move, retailers are the ones who understand and take control of the compromising combo to put out to the market. This strategy not only provides recommendations and buying ideas for customers, especially new ones to your shop, but also a clever upscale strategy for this sales season.
Customers buying products are not just buying, but they want to buy the value and benefits that the product gives them.
So businesses need to motivate them to buy now.
You can stimulate demand with incentives: Free shipping, bundled with products or services after sale….
This will certainly be a campaign to help businesses increase sales across their many stores.
>> Read more: Entering the Southeast Asia E-commerce market: Why Shopee?
Discount on buying in bulk. End of year is the “gold” season for retailers rolling out sales strategy on buying in large quantities. Due to the rising tendency among customers of buying gifts for friends and family for Lunar New Year.
You can also apply a ladder reduction to this form. For example, buy 2 items with 5% discount, buy 3 items with 10% off and buy from 4 items with 15% off.
Gift giving campaigns for Tet
Free gift when purchasing order over 100.000 VND. This seems to be a very “ boring and simple” campaign to do. However, according to customer’s behavior research, free gifts offered along with bills can stimulate buying desire in customers. During this Lunar New Year, it is recommended for retailers to prepare Tet-related yet useful gifts for customers when buying your products such as red pocket, congratulation card, New Year voucher, beauty and entertainment discount codes,..
These are all not too large physical items but very meaningful during Tet, showing your concern to customers.
Scarcity promotion
Have you heard of scarcity promotion? This is not a new strategy yet not a popular one among retailers. Scarcity of promotions means to limit the number of promotional days, number of promotional items, or deep discounts on golden days / hours to increase customer excitement.
Initially, this strategy makes it sound like a conflict. On the other side, the biggest advantage of this strategy is to create excitement, curiosity and invoke buying desire among customers. This strategy when being applied properly is proven to generate significant sales for owners.
Emotional advertising
New year is the time of gathering, this key message should be integrated and delivered throughout the campaign. Tet marketing should solely focus on enhancing the family-oriented message, people being far away from home in this season. This type of message without a doubt will make hits among other commercials.
Nevertheless to deliver a big message for a long period can cost a fortune and not every business can make the cut. Instead, retailers can cleverly incorporate in advertising images, words … This will definitely bring about very good results at the end of this year.
TET theme
The festivals of the year all have their own visual characteristics, which users can recognize at just a glance. The Lunar New Year will have typical colors such as red, yellow …; familiar images such as cherry blossoms, apricot blossoms, red envelopes, … Let the New Year air into your website, popup words, banners, logos, web colors, or chat window colors consequently, buyers feel more excited about shopping.
Organize Tet theme game
Building contests, mini games on Tet holiday is what online store owners should do to stimulate year-end shopping. Depending on your size, you can organize the contest at different levels, but although it costs a lot and time, it will bring practical results.
Actively interact to increase the conversion rate during Tet
Have you noticed during holiday sales, despite the spike in the organic traffic, the order as well as the conversion rate have not increased as expected. The solution to this problem is to actively interact with customers. Imagine, with a multitude of items and sales promotions during the New Year, customers are easily confused and difficult to choose.
>> Read more: Entering the Southeast Asia E-commerce market: Why Shopee?
>> Read more: Why is Shopee successful in the whole SEA region?
Proactively interacting with customers to understand their needs, provide the most attractive and relevant promotional information, and advise customers to choose the most suitable product is the key to the enhanced conversion rates. Actively helping you win the fierce market competition on the days before Tet.
To sump up
Above are all the recommended strategies for business owners to maximize revenue in this Lunar New Year season. When launching a campaign you have to make sure it is functional and effective. This is a key process that makes the sales campaign during Tet, the year-end occasion, to bring high profits.
More readings?
>> Read moreE-commerce during New Year 2021: Trends to watch out for
>>Read more Entering the Southeast Asia E-commerce market: Why Shopee?
>> Read more: 5 things about eCommerce Vietnam 2020 you may have missed
