{"id":94067,"date":"2025-05-29T03:29:02","date_gmt":"2025-05-29T03:29:02","guid":{"rendered":"https:\/\/blog.boxme.asia\/vi\/?p=94067"},"modified":"2025-05-29T03:29:02","modified_gmt":"2025-05-29T03:29:02","slug":"thuong-mai-dien-tu-trong-fmcg-vai-tro-thach-thuc-va-chien-luoc-kenh-phan-phoi-hieu-qua","status":"publish","type":"post","link":"https:\/\/boxme.asia\/vi\/thuong-mai-dien-tu-trong-fmcg-vai-tro-thach-thuc-va-chien-luoc-kenh-phan-phoi-hieu-qua\/","title":{"rendered":"Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed trong FMCG: Vai tr\u00f2, th\u00e1ch th\u1ee9c v\u00e0 chi\u1ebfn l\u01b0\u1ee3c k\u00eanh ph\u00e2n ph\u1ed1i hi\u1ec7u qu\u1ea3"},"content":{"rendered":"
\"\"<\/figure>\n\n\n

Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed trong FMCG: T\u0103ng tr\u01b0\u1edfng nhanh nh\u01b0ng v\u1eabn c\u00f2n nhi\u1ec1u d\u01b0 \u0111\u1ecba<\/h3>\n\n\n\n

Theo b\u00e1o c\u00e1o c\u1ee7a Kantar (4\/2024), th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (TM\u0110T) hi\u1ec7n ch\u1ec9 chi\u1ebfm d\u01b0\u1edbi 8% t\u1ed5ng doanh s\u1ed1 ng\u00e0nh h\u00e0ng ti\u00eau d\u00f9ng nhanh (FMCG) t\u1ea1i Vi\u1ec7t Nam. Ri\u00eang trong ng\u00e0nh n\u01b0\u1edbc gi\u1ea3i kh\u00e1t, con s\u1ed1 n\u00e0y th\u1eadm ch\u00ed c\u00f2n th\u1ea5p h\u01a1n \u2013 ch\u1ec9 kho\u1ea3ng 3%. \u0110i\u1ec1u \u0111\u00f3 cho th\u1ea5y 92% ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1eabn \u01b0u ti\u00ean mua s\u1eafm qua c\u00e1c k\u00eanh truy\u1ec1n th\u1ed1ng (GT) v\u00e0 hi\u1ec7n \u0111\u1ea1i (MT).<\/p>\n\n\n\n

Tuy nhi\u00ean, TM\u0110T v\u1eabn l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 chi\u1ebfn l\u01b0\u1ee3c gi\u00fap th\u01b0\u01a1ng hi\u1ec7u thu h\u00fat ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u1edbi<\/em> v\u00e0 gi\u00e1o d\u1ee5c h\u00e0nh vi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m m\u1edbi<\/em>. \u0110\u00e2y l\u00e0 “s\u00e2n ch\u01a1i” l\u00fd t\u01b0\u1edfng \u0111\u1ec3 th\u1eed nghi\u1ec7m, t\u0103ng c\u01b0\u1eddng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch linh ho\u1ea1t, ti\u1ebft ki\u1ec7m chi ph\u00ed.<\/p>\n\n\n\n

V\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh:<\/strong> Khi ra m\u1eaft hai h\u01b0\u01a1ng v\u1ecb m\u1edbi c\u1ee7a n\u01b0\u1edbc t\u0103ng l\u1ef1c Monster Energy, Coca-Cola \u0111\u00e3 ch\u1ecdn TM\u0110T l\u00e0m k\u00eanh \u01b0u ti\u00ean thay v\u00ec k\u00eanh truy\u1ec1n th\u1ed1ng \u2013 v\u1ed1n g\u1eb7p kh\u00f3 kh\u0103n do gi\u00e1 cao v\u00e0 t\u1ec7p kh\u00e1ch h\u00e0ng h\u1eb9p. Nh\u1edd c\u00e1c chi\u1ebfn d\u1ecbch livestream, th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 b\u00e1n h\u00e0ng tr\u0103m th\u00f9ng s\u1ea3n ph\u1ea9m v\u00e0 t\u1ea1o hi\u1ec7u \u1ee9ng lan t\u1ecfa m\u1ea1nh m\u1ebd t\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau \u1edf \u0111\u00f4 th\u1ecb.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Ngu\u1ed3n:\u00a0Kantar \u2013 B\u00e1o c\u00e1o Tri\u1ec3n v\u1ecdng th\u1ecb tr\u01b0\u1eddng FMCG Vi\u1ec7t Nam 2024<\/em><\/p>\n\n\n\n

N\u00f3i \u0111\u1ebfn TM\u0110T, nhi\u1ec1u ng\u01b0\u1eddi th\u01b0\u1eddng ngh\u0129 \u0111\u1ebfn Shopee, Lazada, Tiki hay TikTok Shop. Tuy nhi\u00ean, b\u1ee9c tranh e-Commerce to\u00e0n di\u1ec7n h\u01a1n nhi\u1ec1u, bao g\u1ed3m c\u1ea3:<\/p>\n\n\n\n

    \n
  • Website TM\u0110T c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/li>\n\n\n\n
  • C\u00e1c n\u1ec1n t\u1ea3ng e-Com B2B<\/strong> nh\u01b0 Telio, Ninja Mart<\/li>\n\n\n\n
  • Aggregator platforms<\/strong> nh\u01b0 GrabMart, ShopeeFood…<\/li>\n\n\n\n
  • Omni-channel retailers<\/strong> nh\u01b0 Winmart, B\u00e1ch H\u00f3a Xanh, Nguy\u1ec5n Kim\u2026<\/li>\n<\/ul>\n\n\n\n

    Vi\u1ec7c h\u1ee3p t\u00e1c v\u1edbi c\u00e1c e-Tailer \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ch\u00fa tr\u1ecdng qu\u1ea3n l\u00fd channel conflict<\/em> \u2013 m\u00e2u thu\u1eabn gi\u00e1 gi\u1eefa c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i. S\u1ef1 ch\u00eanh l\u1ec7ch gi\u00e1 qu\u00e1 l\u1edbn c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u00e0 d\u1eabn \u0111\u1ebfn t\u00ecnh tr\u1ea1ng “ch\u1ea3y h\u00e0ng” gi\u1eefa c\u00e1c k\u00eanh. Gi\u1ea3i ph\u00e1p l\u00e0 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 r\u00f5 r\u00e0ng<\/em>, cho ph\u00e9p c\u00e1c nh\u00e0 b\u00e1n l\u1ebb \u0111i\u1ec1u ch\u1ec9nh trong bi\u00ean \u0111\u1ed9 ki\u1ec3m so\u00e1t, \u0111\u1ed3ng th\u1eddi duy tr\u00ec gi\u00e1 b\u00e1n ti\u00eau chu\u1ea9n tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng TM\u0110T.<\/p>\n\n\n\n

    Nh\u1eefng r\u00e0o c\u1ea3n TM\u0110T t\u1ea1i Vi\u1ec7t Nam<\/h3>\n\n\n\n

    D\u00f9 TM\u0110T \u0111ang ph\u00e1t tri\u1ec3n m\u1ea1nh t\u1ea1i c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn, nh\u01b0ng v\u1eabn c\u00f2n nhi\u1ec1u th\u00e1ch th\u1ee9c:<\/p>\n\n\n\n

      \n
    • Ph\u00e2n b\u1ed5 \u0111\u1ecba l\u00fd kh\u00f4ng \u0111\u1ed3ng \u0111\u1ec1u<\/strong>: TM\u0110T ch\u01b0a ph\u1ed5 bi\u1ebfn \u1edf khu v\u1ef1c n\u00f4ng th\u00f4n do h\u1ea1n ch\u1ebf v\u1ec1 th\u00f3i quen, c\u00f4ng ngh\u1ec7 v\u00e0 h\u1ea1 t\u1ea7ng logistics.<\/li>\n\n\n\n
    • Chi ph\u00ed giao h\u00e0ng cao<\/strong> ngo\u00e0i 6 th\u00e0nh ph\u1ed1 l\u1edbn khi\u1ebfn vi\u1ec7c m\u1edf r\u1ed9ng g\u1eb7p kh\u00f3 kh\u0103n.<\/li>\n\n\n\n
    • \u0110\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng c\u00f2n h\u1ea1n ch\u1ebf<\/strong>: Ch\u1ee7 y\u1ebfu l\u00e0 gi\u1edbi tr\u1ebb th\u00e0nh th\u1ecb, trong khi nh\u00f3m trung ni\u00ean v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00f9ng s\u00e2u, v\u00f9ng xa ch\u01b0a th\u1ef1c s\u1ef1 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c.<\/li>\n<\/ul>\n\n\n\n
      \"\"<\/figure>\n\n\n\n

      Ngu\u1ed3n: Brand Camp<\/em><\/p>\n\n\n\n

      TM\u0110T v\u00e0 h\u00e0nh vi mua s\u1eafm: Khi gi\u1ea3i tr\u00ed l\u00e0 \u0111\u1ed9ng l\u1ef1c mua h\u00e0ng<\/h3>\n\n\n\n

      TM\u0110T \u0111ang ti\u1ebfn g\u1ea7n h\u01a1n \u0111\u1ebfn m\u00f4 h\u00ecnh O2O (Online to Offline), k\u1ebft n\u1ed1i tr\u1ea3i nghi\u1ec7m k\u1ef9 thu\u1eadt s\u1ed1 v\u1edbi mua s\u1eafm th\u1ef1c t\u1ebf. Song song \u0111\u00f3, xu h\u01b0\u1edbng Shoppertainment<\/strong> \u0111ang thay \u0111\u1ed5i h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u2013 \u0111\u1eb7c bi\u1ec7t tr\u00ean TikTok, n\u01a1i n\u1ed9i dung gi\u1ea3i tr\u00ed c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng chuy\u1ec3n h\u00f3a th\u00e0nh h\u00e0nh vi mua s\u1eafm.<\/p>\n\n\n\n

      T\u1eeb m\u1ed9t video livestream, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 ngay l\u1eadp t\u1ee9c \u0111\u1eb7t mua s\u1ea3n ph\u1ea9m m\u00e0 kh\u00f4ng c\u1ea7n r\u1eddi kh\u1ecfi n\u1ec1n t\u1ea3ng. \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 gi\u1ecfi v\u1ec1 logistics, m\u00e0 c\u00f2n ph\u1ea3i l\u00e0m n\u1ed9i dung \u0111\u1ee7 h\u1ea5p d\u1eabn \u0111\u1ec3 thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

      Qu\u1ea3n l\u00fd k\u00eanh hi\u1ec7u qu\u1ea3: 4 nguy\u00ean t\u1eafc s\u1ed1ng c\u00f2n<\/h3>\n\n\n\n

      \u0110\u1ec3 tr\u00e1nh m\u00e2u thu\u1eabn gi\u1eefa c\u00e1c k\u00eanh, doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh r\u00f5 vai tr\u00f2 t\u1eebng k\u00eanh v\u00e0 ph\u00e2n lo\u1ea1i gi\u00e1 ph\u00f9 h\u1ee3p. TM\u0110T \u2013 d\u00f9 l\u00e0 m\u1ed9t k\u00eanh m\u1edbi \u2013 v\u1eabn c\u1ea7n tu\u00e2n th\u1ee7 4 nguy\u00ean t\u1eafc c\u1ed1t l\u00f5i:<\/p>\n\n\n\n

        \n
      1. Hi\u1ec7n di\u1ec7n \u1edf k\u00eanh quan tr\u1ecdng<\/strong><\/li>\n\n\n\n
      2. T\u0103ng tr\u01b0\u1edfng \u0111\u1ed9c l\u1eadp, tr\u00e1nh \u201ccannibalization\u201d<\/strong><\/li>\n\n\n\n
      3. \u0110\u1ea3m b\u1ea3o l\u1ee3i nhu\u1eadn cho t\u1eebng k\u00eanh<\/strong><\/li>\n\n\n\n
      4. C\u00e2n b\u1eb1ng gi\u1eefa \u0111\u1ed9 ph\u1ee7 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5<\/strong><\/li>\n<\/ol>\n\n\n\n

        Ngo\u00e0i ra, doanh nghi\u1ec7p ch\u1ec9 n\u00ean \u0111\u1eb7t 1\u20132 m\u1ee5c ti\u00eau \u01b0u ti\u00ean cho m\u1ed7i k\u00eanh<\/em> (v\u00ed d\u1ee5: t\u0103ng doanh s\u1ed1, t\u0103ng giao d\u1ecbch, duy tr\u00ec l\u1ee3i nhu\u1eadn…), tr\u00e1nh d\u00e0n tr\u1ea3i chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n\n\n\n

        \"\"<\/figure>\n\n\n\n

        Shopper Mission: T\u1eeb ti\u1ebft ki\u1ec7m \u0111\u1ebfn mua \u0111\u1ecbnh k\u1ef3<\/h3>\n\n\n\n

        M\u1ed7i kh\u00e1ch h\u00e0ng khi l\u00ean s\u00e0n TM\u0110T \u0111\u1ec1u mang theo m\u1ed9t \u201cnhi\u1ec7m v\u1ee5 mua s\u1eafm\u201d (shopper mission) kh\u00e1c nhau:<\/p>\n\n\n\n

          \n
        • Convenient & Save<\/strong>: T\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m quen thu\u1ed9c, gi\u00e1 t\u1ed1t, \u0111\u1ec3 t\u00edch tr\u1eef<\/li>\n\n\n\n
        • Impulse buying<\/strong>: Mua ng\u1eabu h\u1ee9ng khi xem livestream, TikTok<\/li>\n\n\n\n
        • Subscription<\/strong>: Mua \u0111\u1ecbnh k\u1ef3 c\u00e1c s\u1ea3n ph\u1ea9m thi\u1ebft y\u1ebfu<\/li>\n\n\n\n
        • Search Intent<\/strong>: T\u00ecm ki\u1ebfm m\u1eb7t h\u00e0ng c\u1ee5 th\u1ec3, kh\u00f3 t\u00ecm t\u1ea1i offline<\/li>\n\n\n\n
        • O2O<\/strong>: Xem online \u2013 mua offline v\u1edbi s\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 tr\u1ecb cao<\/li>\n\n\n\n
        • Mega Sale Hunting<\/strong>: S\u0103n khuy\u1ebfn m\u00e3i, d\u00f9ng th\u1eed s\u1ea3n ph\u1ea9m m\u1edbi<\/li>\n<\/ul>\n\n\n\n

          T\u1eebng nh\u00f3m mission c\u1ea7n chi\u1ebfn l\u01b0\u1ee3c ri\u00eang v\u1ec1 danh m\u1ee5c h\u00e0ng h\u00f3a, truy\u1ec1n th\u00f4ng v\u00e0 \u01b0u \u0111\u00e3i khuy\u1ebfn m\u00e3i.<\/p>\n\n\n\n

          Chi\u1ebfn l\u01b0\u1ee3c k\u00eanh theo t\u1eebng giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n<\/h3>\n\n\n\n

          Doanh nghi\u1ec7p mu\u1ed1n ph\u00e1t tri\u1ec3n TM\u0110T c\u1ea7n x\u00e1c \u0111\u1ecbnh r\u00f5 m\u00f4 h\u00ecnh kinh doanh v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng<\/strong> ph\u00f9 h\u1ee3p. M\u1ed9t s\u1ed1 ng\u00e0nh nh\u01b0 n\u01b0\u1edbc ng\u1ecdt c\u00f3 th\u1ec3 kh\u00f4ng k\u1ef3 v\u1ecdng l\u1ee3i nhu\u1eadn t\u1eeb TM\u0110T nh\u01b0ng s\u1eed d\u1ee5ng k\u00eanh n\u00e0y \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, tuy\u1ec3n kh\u00e1ch h\u00e0ng m\u1edbi v\u00e0 th\u1eed nghi\u1ec7m s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n

          L\u1ed9 tr\u00ecnh ph\u00e1t tri\u1ec3n TM\u0110T \u0111i\u1ec3n h\u00ecnh c\u00f3 th\u1ec3 bao g\u1ed3m:<\/strong><\/p>\n\n\n\n

            \n
          1. Giai \u0111o\u1ea1n 1<\/strong>: Kh\u1edfi \u0111\u1ea7u tr\u00ean c\u00e1c s\u00e0n TM\u0110T \u0111\u1ec3 m\u1edf r\u1ed9ng \u0111\u1ed9 ph\u1ee7, t\u1ed1i \u01b0u chi ph\u00ed v\u1eadn h\u00e0nh.<\/li>\n\n\n\n
          2. Giai \u0111o\u1ea1n 2<\/strong>: Tham gia c\u00e1c n\u1ec1n t\u1ea3ng m\u1edbi nh\u01b0 TikTok Shop \u0111\u1ec3 t\u1eadn d\u1ee5ng hi\u1ec7u qu\u1ea3 n\u1ed9i dung s\u1ed1.<\/li>\n\n\n\n
          3. Giai \u0111o\u1ea1n 3<\/strong>: X\u00e2y d\u1ef1ng website TM\u0110T ri\u00eang \u0111\u1ec3 t\u0103ng ki\u1ec3m so\u00e1t v\u00e0 t\u1ed1i \u01b0u l\u1ee3i nhu\u1eadn.<\/li>\n\n\n\n
          4. Giai \u0111o\u1ea1n 4<\/strong>: M\u1edf r\u1ed9ng sang GT, MT, ph\u00e1t tri\u1ec3n m\u00f4 h\u00ecnh Omni-channel, \u0111\u1ea3m b\u1ea3o hi\u1ec7n di\u1ec7n \u0111a k\u00eanh to\u00e0n di\u1ec7n.<\/li>\n<\/ol>\n\n\n\n
            \n\n\n\n

            K\u1ebft lu\u1eadn:<\/strong>
            TM\u0110T kh\u00f4ng c\u00f2n l\u00e0 “t\u00f9y ch\u1ecdn”, m\u00e0 \u0111ang tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n thi\u1ebft y\u1ebfu trong chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n ph\u1ed1i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u FMCG. \u0110\u1ec3 th\u00e0nh c\u00f4ng, doanh nghi\u1ec7p c\u1ea7n \u0111\u1ecbnh ngh\u0129a \u0111\u00fang vai tr\u00f2 TM\u0110T trong t\u1ed5ng th\u1ec3 h\u1ec7 th\u1ed1ng k\u00eanh, l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p v\u00e0 lu\u00f4n duy tr\u00ec tr\u1ea3i nghi\u1ec7m nh\u1ea5t qu\u00e1n cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u2013 d\u00f9 h\u1ecd \u0111ang \u1edf online hay offline.<\/p>\n","protected":false},"excerpt":{"rendered":"

            Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed trong FMCG: T\u0103ng tr\u01b0\u1edfng nhanh nh\u01b0ng v\u1eabn c\u00f2n nhi\u1ec1u d\u01b0 \u0111\u1ecba Theo b\u00e1o c\u00e1o c\u1ee7a Kantar (4\/2024), th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (TM\u0110T) hi\u1ec7n ch\u1ec9 chi\u1ebfm d\u01b0\u1edbi 8% t\u1ed5ng doanh s\u1ed1 ng\u00e0nh h\u00e0ng ti\u00eau d\u00f9ng nhanh (FMCG) t\u1ea1i Vi\u1ec7t Nam. Ri\u00eang trong ng\u00e0nh n\u01b0\u1edbc gi\u1ea3i kh\u00e1t, con s\u1ed1 n\u00e0y th\u1eadm ch\u00ed c\u00f2n […]<\/p>\n","protected":false},"author":2,"featured_media":94071,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-94067","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-logistics"],"_links":{"self":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts\/94067","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/comments?post=94067"}],"version-history":[{"count":0,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts\/94067\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/media\/94071"}],"wp:attachment":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/media?parent=94067"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/categories?post=94067"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/tags?post=94067"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}