{"id":94062,"date":"2025-05-22T07:48:06","date_gmt":"2025-05-22T07:48:06","guid":{"rendered":"https:\/\/blog.boxme.asia\/vi\/?p=94062"},"modified":"2025-05-22T07:48:06","modified_gmt":"2025-05-22T07:48:06","slug":"toi-uu-kenh-online-trong-nganh-my-pham-tu-social-commerce-den-chien-luoc-da-kenh","status":"publish","type":"post","link":"https:\/\/boxme.asia\/vi\/toi-uu-kenh-online-trong-nganh-my-pham-tu-social-commerce-den-chien-luoc-da-kenh\/","title":{"rendered":"T\u1ed0I \u01afU K\u00caNH ONLINE TRONG NG\u00c0NH M\u1ef8 PH\u1ea8M: T\u1eea SOCIAL COMMERCE \u0110\u1ebeN CHI\u1ebeN L\u01af\u1ee2C \u0110A K\u00caNH"},"content":{"rendered":"\n

<\/h3>\n\n\n
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Theo b\u00e1o c\u00e1o m\u1edbi nh\u1ea5t t\u1eeb YouNet ECI, ng\u00e0nh L\u00e0m \u0111\u1eb9p ti\u1ebfp t\u1ee5c gi\u1eef v\u1eefng v\u1ecb tr\u00ed Top 4 ng\u00e0nh h\u00e0ng c\u00f3 gi\u00e1 tr\u1ecb giao d\u1ecbch cao nh\u1ea5t tr\u00ean Shopee v\u00e0 TikTok Shop trong qu\u00fd IV\/2024. Th\u1ef1c t\u1ebf n\u00e0y cho th\u1ea5y k\u00eanh online, \u0111\u1eb7c bi\u1ec7t l\u00e0 Social Commerce<\/strong>, \u0111ang tr\u1edf th\u00e0nh \u0111\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng quan tr\u1ecdng cho ng\u00e0nh m\u1ef9 ph\u1ea9m t\u1ea1i Vi\u1ec7t Nam.<\/p>\n\n\n\n

Trong s\u1ed1 th\u1ee9 5 c\u1ee7a chu\u1ed7i talkshow e-Commerce Growth<\/strong> do Brands Vietnam v\u00e0 YouNet ECI \u0111\u1ed3ng th\u1ef1c hi\u1ec7n, ch\u1ecb H\u00e0 Phi \u2013 Brand General Manager t\u1ea1i Dior Beauty Vietnam v\u00e0 anh Nguy\u1ec5n Ph\u01b0\u01a1ng L\u00e2m \u2013 Head of Market Insight t\u1ea1i YouNet ECI \u2013 \u0111\u00e3 chia s\u1ebb nh\u1eefng g\u00f3c nh\u00ecn s\u00e2u s\u1eafc v\u1ec1 xu h\u01b0\u1edbng v\u00e0 chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn trong ng\u00e0nh m\u1ef9 ph\u1ea9m.<\/p>\n\n\n\n

Social Commerce: C\u00fa h\u00edch cho ng\u00e0nh h\u00e0ng m\u1ef9 ph\u1ea9m<\/h4>\n\n\n\n

Social Commerce \u2013 s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u2013 \u0111ang m\u1edf ra h\u01b0\u1edbng ti\u1ebfp c\u1eadn ng\u01b0\u1eddi ti\u00eau d\u00f9ng ho\u00e0n to\u00e0n m\u1edbi. Kh\u00e1c v\u1edbi TM\u0110T truy\u1ec1n th\u1ed1ng, n\u01a1i ng\u01b0\u1eddi mua ch\u1ee7 \u0111\u1ed9ng t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m, Social Commerce k\u00edch ho\u1ea1t nhu c\u1ea7u mua s\u1eafm th\u00f4ng qua n\u1ed9i dung gi\u1ea3i tr\u00ed nh\u01b0 livestream, video review, hay c\u00e1c chi\u1ebfn d\u1ecbch t\u1eeb KOC\/KOL. Trong \u0111\u00f3, TikTok Shop hi\u1ec7n l\u00e0 n\u1ec1n t\u1ea3ng ti\u00ean phong, th\u00fac \u0111\u1ea9y h\u00e0nh vi mua s\u1eafm ng\u1eabu h\u1ee9ng v\u00e0 mang v\u1ec1 doanh thu \u0111\u00e1ng k\u1ec3 cho ng\u00e0nh m\u1ef9 ph\u1ea9m \u2013 chi\u1ebfm \u0111\u1ebfn 30% GMV TikTok Shop trong n\u0103m 2024<\/strong>.<\/p>\n\n\n\n

T\u1ea1i c\u00e1c th\u1ecb tr\u01b0\u1eddng ph\u00e1t tri\u1ec3n nh\u01b0 M\u1ef9 v\u00e0 Trung Qu\u1ed1c, t\u1ef7 tr\u1ecdng doanh thu t\u1eeb online sales \u0111\u00e3 \u0111\u1ea1t l\u1ea7n l\u01b0\u1ee3t 28% v\u00e0 g\u1ea7n 55%. T\u1ea1i Vi\u1ec7t Nam, con s\u1ed1 n\u00e0y m\u1edbi \u0111\u1ea1t kho\u1ea3ng 8% nh\u01b0ng \u0111\u01b0\u1ee3c d\u1ef1 b\u00e1o c\u00f3 th\u1ec3 ch\u1ea1m m\u1ed1c 20% trong 5\u201310 n\u0103m t\u1edbi.<\/p>\n\n\n\n

Ph\u00e2n kh\u00fac Mass d\u1eabn \u0111\u1ea7u, Premium & Luxury \u0111ang v\u01b0\u01a1n l\u00ean<\/h4>\n\n\n\n

Social Commerce hi\u1ec7n \u0111\u1eb7c bi\u1ec7t ph\u00f9 h\u1ee3p v\u1edbi ph\u00e2n kh\u00fac mass \u2013 nh\u00f3m s\u1ea3n ph\u1ea9m d\u1ec5 t\u1ea1o c\u1ea3m h\u1ee9ng mua s\u1eafm v\u00e0 c\u00f3 chu k\u1ef3 quy\u1ebft \u0111\u1ecbnh nhanh. Gen Z, nh\u00f3m kh\u00e1ch h\u00e0ng ch\u1ee7 l\u1ef1c c\u1ee7a TikTok, c\u0169ng l\u00e0 t\u1ec7p kh\u00e1ch h\u00e0ng \u01b0a chu\u1ed9ng m\u1ef9 ph\u1ea9m ph\u00e2n kh\u00fac ph\u1ed5 th\u00f4ng.<\/p>\n\n\n\n

Tuy nhi\u00ean, xu h\u01b0\u1edbng \u0111ang m\u1edf r\u1ed9ng. Nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u v\u00e0 influencer b\u1eaft \u0111\u1ea7u gi\u1edbi thi\u1ec7u c\u00e1c s\u1ea3n ph\u1ea9m thu\u1ed9c ph\u00e2n kh\u00fac premium v\u00e0 luxury<\/strong> tr\u00ean n\u1ec1n t\u1ea3ng Social Commerce. D\u00f9 hi\u1ec7n t\u1ea1i t\u1ef7 tr\u1ecdng c\u00f2n nh\u1ecf, nh\u01b0ng \u0111\u00e2y \u0111\u01b0\u1ee3c xem l\u00e0 ti\u1ec1m n\u0103ng d\u00e0i h\u1ea1n khi nh\u00f3m ng\u01b0\u1eddi d\u00f9ng Gen Z tr\u01b0\u1edfng th\u00e0nh, thu nh\u1eadp t\u0103ng v\u00e0 h\u00e0nh vi ti\u00eau d\u00f9ng thay \u0111\u1ed5i.<\/p>\n\n\n\n

C\u00e2n b\u1eb1ng k\u00eanh ph\u00e2n ph\u1ed1i: B2C \u2013 B2B2C v\u00e0 m\u00f4 h\u00ecnh \u0111\u1ed9c quy\u1ec1n<\/h4>\n\n\n\n

V\u1edbi m\u00f4 h\u00ecnh \u0111a k\u00eanh, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u1ef9 ph\u1ea9m hi\u1ec7n \u0111\u1ed1i m\u1eb7t v\u1edbi b\u00e0i to\u00e1n c\u00e2n b\u1eb1ng gi\u1eefa b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp (B2C) v\u00e0 h\u1ec7 th\u1ed1ng b\u00e1n l\u1ebb (B2B2C)<\/strong>. Vi\u1ec7c ki\u1ec3m so\u00e1t gi\u00e1 khuy\u1ebfn m\u00e3i, quy\u1ec1n l\u1ee3i \u0111\u1ed1i t\u00e1c v\u00e0 chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n t\u1eebng k\u00eanh \u0111\u00f2i h\u1ecfi s\u1ef1 \u0111i\u1ec1u ti\u1ebft linh ho\u1ea1t \u0111\u1ec3 tr\u00e1nh xung \u0111\u1ed9t n\u1ed9i b\u1ed9.<\/p>\n\n\n\n

M\u1ed9t xu h\u01b0\u1edbng kh\u00e1c \u0111ang \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p l\u1ef1a ch\u1ecdn l\u00e0 kh\u1edfi \u0111\u1ea7u v\u1edbi m\u00f4 h\u00ecnh ph\u00e2n ph\u1ed1i \u0111\u1ed9c quy\u1ec1n<\/strong> \u2013 v\u1eeba \u0111\u1ea3m b\u1ea3o ki\u1ec3m so\u00e1t gi\u00e1 b\u00e1n, v\u1eeba t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t t\u1ea1i k\u00eanh ph\u00e2n ph\u1ed1i chuy\u00ean bi\u1ec7t nh\u01b0 spa hay clinic. Khi \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111\u1ed9 nh\u1eadn di\u1ec7n v\u00e0 doanh s\u1ed1 \u1ed5n \u0111\u1ecbnh, th\u01b0\u01a1ng hi\u1ec7u m\u1edbi m\u1edf r\u1ed9ng sang ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u ri\u00eang ho\u1eb7c \u0111a k\u00eanh m\u1ea1nh h\u01a1n.<\/p>\n\n\n\n

B\u00e0i h\u1ecdc t\u1eeb th\u01b0\u01a1ng hi\u1ec7u D\u2019Alba<\/h4>\n\n\n\n

D\u2019Alba l\u00e0 v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh cho m\u00f4 h\u00ecnh t\u0103ng tr\u01b0\u1edfng th\u00e0nh c\u00f4ng qua k\u00eanh online. Thay v\u00ec m\u1edf r\u1ed9ng ph\u00e2n ph\u1ed1i ngay, th\u01b0\u01a1ng hi\u1ec7u n\u00e0y t\u1eadp trung v\u00e0o n\u1ed9i dung tr\u00ean social media, k\u1ebft h\u1ee3p d\u1eabn d\u1eaft ng\u01b0\u1eddi d\u00f9ng \u0111\u1ebfn Shopee v\u00e0 TikTok Shop. K\u1ebft qu\u1ea3 l\u00e0 ch\u1ec9 trong v\u00e0i th\u00e1ng \u0111\u1ea7u n\u0103m 2025, D\u2019Alba \u0111\u00e3 ghi nh\u1eadn doanh thu t\u0103ng tr\u01b0\u1edfng \u1ea5n t\u01b0\u1ee3ng tr\u00ean TikTok Shop.<\/p>\n\n\n\n

Hai y\u1ebfu t\u1ed1 l\u00e0m n\u00ean th\u00e0nh c\u00f4ng:<\/p>\n\n\n\n

    \n
  • USP r\u00f5 r\u00e0ng<\/strong>: s\u1ea3n ph\u1ea9m serum d\u1ea1ng x\u1ecbt \u0111\u1ed9c \u0111\u00e1o, ch\u01b0a c\u00f3 \u0111\u1ed1i th\u1ee7 tr\u1ef1c ti\u1ebfp.<\/li>\n\n\n\n
  • Chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng s\u1ed1 \u0111\u1ed3ng b\u1ed9<\/strong>: ph\u1ed1i h\u1ee3p b\u00e1o ch\u00ed, KOL\/KOC ph\u00f9 h\u1ee3p v\u1edbi nh\u00f3m m\u1ee5c ti\u00eau.<\/li>\n<\/ul>\n\n\n\n
    \n\n\n\n

    K\u1ebft lu\u1eadn<\/strong>: Ng\u00e0nh m\u1ef9 ph\u1ea9m \u0111ang ch\u1ee9ng ki\u1ebfn s\u1ef1 chuy\u1ec3n d\u1ecbch m\u1ea1nh m\u1ebd sang k\u00eanh online \u2013 n\u01a1i Social Commerce \u0111\u00f3ng vai tr\u00f2 trung t\u00e2m. Vi\u1ec7c l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c k\u00eanh ph\u00f9 h\u1ee3p, ki\u1ec3m so\u00e1t th\u01b0\u01a1ng hi\u1ec7u xuy\u00ean su\u1ed1t, v\u00e0 khai th\u00e1c hi\u1ec7u qu\u1ea3 t\u1ec7p kh\u00e1ch h\u00e0ng tr\u1ebb l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh \u0111\u1ec3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u b\u1ee9t ph\u00e1 trong cu\u1ed9c \u0111ua TM\u0110T.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Theo b\u00e1o c\u00e1o m\u1edbi nh\u1ea5t t\u1eeb YouNet ECI, ng\u00e0nh L\u00e0m \u0111\u1eb9p ti\u1ebfp t\u1ee5c gi\u1eef v\u1eefng v\u1ecb tr\u00ed Top 4 ng\u00e0nh h\u00e0ng c\u00f3 gi\u00e1 tr\u1ecb giao d\u1ecbch cao nh\u1ea5t tr\u00ean Shopee v\u00e0 TikTok Shop trong qu\u00fd IV\/2024. Th\u1ef1c t\u1ebf n\u00e0y cho th\u1ea5y k\u00eanh online, \u0111\u1eb7c bi\u1ec7t l\u00e0 Social Commerce, \u0111ang tr\u1edf th\u00e0nh \u0111\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng […]<\/p>\n","protected":false},"author":2,"featured_media":94064,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[109],"tags":[],"class_list":["post-94062","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fulfillment-logistics"],"_links":{"self":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts\/94062","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/comments?post=94062"}],"version-history":[{"count":0,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts\/94062\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/media\/94064"}],"wp:attachment":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/media?parent=94062"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/categories?post=94062"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/tags?post=94062"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}