{"id":94052,"date":"2025-05-05T06:19:13","date_gmt":"2025-05-05T06:19:13","guid":{"rendered":"https:\/\/blog.boxme.asia\/vi\/?p=94052"},"modified":"2025-05-05T06:19:13","modified_gmt":"2025-05-05T06:19:13","slug":"thi-truong-thuong-mai-dien-tu-viet-nam-dau-nam-2025-cu-tang-toc-cua-nhom-nha-ban-lon","status":"publish","type":"post","link":"https:\/\/boxme.asia\/vi\/thi-truong-thuong-mai-dien-tu-viet-nam-dau-nam-2025-cu-tang-toc-cua-nhom-nha-ban-lon\/","title":{"rendered":"Th\u1ecb tr\u01b0\u1eddng Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam \u0111\u1ea7u n\u0103m 2025: C\u00fa t\u0103ng t\u1ed1c c\u1ee7a nh\u00f3m nh\u00e0 b\u00e1n l\u1edbn"},"content":{"rendered":"
\"\"<\/figure>\n\n\n

Theo b\u00e1o c\u00e1o qu\u00fd I\/2025 t\u1eeb Metric.vn, th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (TM\u0110T) Vi\u1ec7t Nam ti\u1ebfp t\u1ee5c ghi nh\u1eadn m\u1ee9c t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd c\u1ea3 v\u1ec1 doanh s\u1ed1 l\u1eabn s\u1ea3n l\u01b0\u1ee3ng ti\u00eau th\u1ee5. Tuy nhi\u00ean, \u0111\u1eb1ng sau con s\u1ed1 \u1ea5n t\u01b0\u1ee3ng \u0111\u00f3 l\u00e0 s\u1ef1 ph\u00e2n h\u00f3a ng\u00e0y c\u00e0ng r\u00f5 r\u1ec7t gi\u1eefa c\u00e1c nh\u00e0 b\u00e1n nh\u1ecf l\u1ebb v\u00e0 c\u00e1c \u0111\u01a1n v\u1ecb v\u1eadn h\u00e0nh quy m\u00f4 l\u1edbn \u2013 ph\u1ea3n \u00e1nh nh\u1eefng thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 trong h\u00e0nh vi ti\u00eau d\u00f9ng c\u0169ng nh\u01b0 c\u1ea5u tr\u00fac th\u1ecb ph\u1ea7n c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng TM\u0110T.<\/p>\n\n\n\n

Doanh s\u1ed1 t\u0103ng m\u1ea1nh, nh\u01b0ng s\u1ed1 l\u01b0\u1ee3ng nh\u00e0 b\u00e1n l\u1ea1i s\u1ee5t gi\u1ea3m<\/strong><\/h4>\n\n\n\n

Trong qu\u00fd I\/2025, t\u1ed5ng doanh s\u1ed1 th\u1ecb tr\u01b0\u1eddng TM\u0110T Vi\u1ec7t Nam \u0111\u1ea1t 101,4 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng \u2013 t\u0103ng 42,29% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc. S\u1ea3n l\u01b0\u1ee3ng h\u00e0ng h\u00f3a ti\u00eau th\u1ee5 c\u0169ng t\u0103ng 24%, \u0111\u1ea1t 950,7 tri\u1ec7u s\u1ea3n ph\u1ea9m. Tuy nhi\u00ean, s\u1ed1 l\u01b0\u1ee3ng nh\u00e0 b\u00e1n ph\u00e1t sinh \u0111\u01a1n h\u00e0ng l\u1ea1i gi\u1ea3m c\u00f2n 472.500 shop, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng m\u1ee9c s\u1ee5t gi\u1ea3m 7,45% (t\u01b0\u01a1ng \u0111\u01b0\u01a1ng h\u01a1n 38.000 shop r\u1eddi kh\u1ecfi th\u1ecb tr\u01b0\u1eddng). D\u1eef li\u1ec7u th\u1ed1ng k\u00ea t\u1eeb 4 s\u00e0n ch\u00ednh g\u1ed3m Shopee, Lazada, Tiki v\u00e0 TikTok Shop.<\/p>\n\n\n\n

Ng\u01b0\u1ee3c l\u1ea1i, nh\u00f3m nh\u00e0 b\u00e1n c\u00f3 doanh s\u1ed1 l\u1edbn ghi nh\u1eadn m\u1ee9c t\u0103ng tr\u01b0\u1edfng \u0111\u1ed9t ph\u00e1. \u0110\u1eb7c bi\u1ec7t, s\u1ed1 l\u01b0\u1ee3ng shop \u0111\u1ea1t doanh s\u1ed1 t\u1eeb 50 t\u1ef7 \u0111\u1ed3ng tr\u1edf l\u00ean \u0111\u00e3 t\u0103ng g\u1ea7n g\u1ea5p \u0111\u00f4i (+95%) so v\u1edbi qu\u00fd I\/2024 \u2013 cho th\u1ea5y s\u1ef1 d\u1ecbch chuy\u1ec3n r\u00f5 n\u00e9t trong c\u1ee5c di\u1ec7n th\u1ecb tr\u01b0\u1eddng: c\u00e1c nh\u00e0 b\u00e1n chuy\u00ean nghi\u1ec7p, c\u00f3 n\u1ec1n t\u1ea3ng v\u1eadn h\u00e0nh v\u1eefng ch\u1eafc \u0111ang d\u1ea7n chi\u1ebfm l\u0129nh v\u1ecb th\u1ebf d\u1eabn \u0111\u1ea7u.<\/p>\n\n\n\n

TikTok Shop b\u1ee9t ph\u00e1, Lazada v\u00e0 Tiki g\u1eb7p kh\u00f3<\/strong><\/h4>\n\n\n\n

M\u1ed9t \u0111i\u1ec3m n\u1ed5i b\u1eadt kh\u00e1c trong qu\u00fd I\/2025 l\u00e0 s\u1ef1 thay \u0111\u1ed5i th\u1ee9 h\u1ea1ng gi\u1eefa c\u00e1c n\u1ec1n t\u1ea3ng TM\u0110T. TikTok Shop v\u01b0\u01a1n l\u00ean m\u1ea1nh m\u1ebd v\u1edbi m\u1ee9c t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1 \u1ea5n t\u01b0\u1ee3ng (+113,8%), gi\u00fap gia t\u0103ng th\u1ecb ph\u1ea7n t\u1eeb 23% l\u00ean 35%. Trong khi \u0111\u00f3, Lazada v\u00e0 Tiki ghi nh\u1eadn s\u1ef1 s\u1ee5t gi\u1ea3m l\u1ea7n l\u01b0\u1ee3t l\u00e0 43,5% v\u00e0 66,6% doanh s\u1ed1 so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc.<\/p>\n\n\n\n

Di\u1ec5n bi\u1ebfn n\u00e0y ph\u1ea3n \u00e1nh xu h\u01b0\u1edbng ti\u00eau d\u00f9ng m\u1edbi \u2013 n\u01a1i ng\u01b0\u1eddi d\u00f9ng \u01b0u ti\u00ean tr\u1ea3i nghi\u1ec7m tr\u1ef1c quan, t\u01b0\u01a1ng t\u00e1c v\u00e0 gi\u1ea3i tr\u00ed trong qu\u00e1 tr\u00ecnh mua s\u1eafm, thay v\u00ec h\u00ecnh th\u1ee9c TM\u0110T truy\u1ec1n th\u1ed1ng.<\/p>\n\n\n\n

H\u00e0 N\u1ed9i, TP.HCM v\u1eabn gi\u1eef vai tr\u00f2 trung t\u00e2m, nh\u01b0ng c\u00e1c \u0111\u1ecba ph\u01b0\u01a1ng v\u1ec7 tinh \u0111ang t\u0103ng t\u1ed1c<\/strong><\/h4>\n\n\n\n

Theo d\u1eef li\u1ec7u t\u1eeb Shopee, hai th\u00e0nh ph\u1ed1 l\u1edbn H\u00e0 N\u1ed9i v\u00e0 TP.HCM ti\u1ebfp t\u1ee5c gi\u1eef vai tr\u00f2 trung t\u00e2m logistics v\u1edbi 81% t\u1ed5ng doanh s\u1ed1 t\u1eeb c\u00e1c kho h\u00e0ng n\u1ed9i \u0111\u1ecba. Tuy nhi\u00ean, nhi\u1ec1u \u0111\u1ecba ph\u01b0\u01a1ng kh\u00e1c nh\u01b0 B\u00ecnh D\u01b0\u01a1ng, \u0110\u00e0 N\u1eb5ng hay Nam \u0110\u1ecbnh c\u0169ng ghi nh\u1eadn t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1 \u0111\u00e1ng k\u1ec3 \u2013 cho th\u1ea5y xu h\u01b0\u1edbng m\u1edf r\u1ed9ng m\u1ea1ng l\u01b0\u1edbi logistics v\u00e0 t\u1ed1i \u01b0u v\u1eadn h\u00e0nh TM\u0110T \u0111ang ng\u00e0y c\u00e0ng lan t\u1ecfa.<\/p>\n\n\n\n

Ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u1eaft ch\u1eb7t chi ti\u00eau, \u01b0u ti\u00ean s\u1ea3n ph\u1ea9m t\u1ea7m trung<\/strong><\/h4>\n\n\n\n

Trong b\u1ed1i c\u1ea3nh kinh t\u1ebf c\u00f3 nhi\u1ec1u bi\u1ebfn \u0111\u1ed9ng, ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t c\u00f3 xu h\u01b0\u1edbng \u01b0u ti\u00ean c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 m\u1ee9c gi\u00e1 h\u1ee3p l\u00fd. Nh\u00f3m s\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 t\u1eeb 100.000 \u2013 200.000 \u0111\u1ed3ng ghi nh\u1eadn m\u1ee9c t\u0103ng tr\u01b0\u1edfng m\u1ea1nh, chi\u1ebfm t\u1ef7 tr\u1ecdng cao nh\u1ea5t c\u1ea3 v\u1ec1 doanh s\u1ed1 v\u00e0 s\u1ea3n l\u01b0\u1ee3ng trong qu\u00fd I\/2025 (t\u0103ng t\u1eeb 22,7% l\u00ean 25,9%).<\/p>\n\n\n\n

Ng\u01b0\u1ee3c l\u1ea1i, nh\u00f3m s\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 t\u1eeb 1 tri\u1ec7u \u0111\u1ed3ng tr\u1edf l\u00ean l\u1ea1i gi\u1ea3m th\u1ecb ph\u1ea7n t\u1eeb 19,4% xu\u1ed1ng c\u00f2n 17,2%. Xu h\u01b0\u1edbng n\u00e0y ph\u1ea3n \u00e1nh s\u1ef1 c\u1ea9n tr\u1ecdng trong chi ti\u00eau, \u0111\u1ed3ng th\u1eddi m\u1edf ra ti\u1ec1m n\u0103ng l\u1edbn cho c\u00e1c m\u1eb7t h\u00e0ng thu\u1ed9c ph\u00e2n kh\u00fac ph\u1ed5 th\u00f4ng \u2013 t\u1ea7m trung, \u0111\u1eb7c bi\u1ec7t trong c\u00e1c ng\u00e0nh h\u00e0ng nh\u01b0 l\u00e0m \u0111\u1eb9p, th\u1eddi trang, m\u1eb9 & b\u00e9…<\/p>\n\n\n\n

D\u1ef1 b\u00e1o qu\u00fd II\/2025: Ti\u1ebfp \u0111\u00e0 t\u0103ng tr\u01b0\u1edfng nh\u1edd c\u00e1c \u0111\u1ee3t k\u00edch c\u1ea7u v\u00e0 chuy\u1ec3n d\u1ecbch h\u00e0nh vi ti\u00eau d\u00f9ng<\/strong><\/h4>\n\n\n\n

D\u1ef1 ki\u1ebfn trong qu\u00fd II\/2025, th\u1ecb tr\u01b0\u1eddng TM\u0110T Vi\u1ec7t Nam s\u1ebd ti\u1ebfp t\u1ee5c duy tr\u00ec \u0111\u00e0 t\u0103ng tr\u01b0\u1edfng t\u00edch c\u1ef1c v\u1edbi doanh s\u1ed1 \u01b0\u1edbc \u0111\u1ea1t 116,6 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng (+15%) v\u00e0 s\u1ea3n l\u01b0\u1ee3ng kho\u1ea3ng 1.112 tri\u1ec7u s\u1ea3n ph\u1ea9m (+17%) so v\u1edbi qu\u00fd tr\u01b0\u1edbc.<\/p>\n\n\n\n

C\u00e1c y\u1ebfu t\u1ed1 \u0111\u01b0\u1ee3c k\u1ef3 v\u1ecdng s\u1ebd th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng bao g\u1ed3m:<\/p>\n\n\n\n

    \n
  • Hi\u1ec7u \u1ee9ng mua s\u1eafm t\u1eeb c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u01b0u \u0111\u00e3i m\u00f9a h\u00e8, mid-year sale;<\/li>\n\n\n\n
  • S\u1ef1 \u1ed5n \u0111\u1ecbnh trong th\u00f3i quen ti\u00eau d\u00f9ng tr\u1ef1c tuy\u1ebfn;<\/li>\n\n\n\n
  • Nhu c\u1ea7u ng\u00e0y c\u00e0ng cao \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng, r\u00f5 ngu\u1ed3n g\u1ed1c.<\/li>\n<\/ul>\n\n\n\n

    Song song, c\u00e1c n\u1ec1n t\u1ea3ng TM\u0110T c\u0169ng \u0111ang gia t\u0103ng \u0111\u1ea7u t\u01b0 v\u00e0o ho\u1ea1t \u0111\u1ed9ng logistics, livestream b\u00e1n h\u00e0ng v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 chuy\u1ec3n \u0111\u1ed5i nh\u1eb1m n\u00e2ng cao tr\u1ea3i nghi\u1ec7m mua s\u1eafm v\u00e0 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 v\u1eadn h\u00e0nh cho nh\u00e0 b\u00e1n.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Theo b\u00e1o c\u00e1o qu\u00fd I\/2025 t\u1eeb Metric.vn, th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (TM\u0110T) Vi\u1ec7t Nam ti\u1ebfp t\u1ee5c ghi nh\u1eadn m\u1ee9c t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd c\u1ea3 v\u1ec1 doanh s\u1ed1 l\u1eabn s\u1ea3n l\u01b0\u1ee3ng ti\u00eau th\u1ee5. Tuy nhi\u00ean, \u0111\u1eb1ng sau con s\u1ed1 \u1ea5n t\u01b0\u1ee3ng \u0111\u00f3 l\u00e0 s\u1ef1 ph\u00e2n h\u00f3a ng\u00e0y c\u00e0ng r\u00f5 r\u1ec7t gi\u1eefa c\u00e1c nh\u00e0 b\u00e1n […]<\/p>\n","protected":false},"author":2,"featured_media":94053,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[852,849],"tags":[],"class_list":["post-94052","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thong-tin-thi-truong","category-viet-nam"],"_links":{"self":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts\/94052","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/comments?post=94052"}],"version-history":[{"count":0,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts\/94052\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/media\/94053"}],"wp:attachment":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/media?parent=94052"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/categories?post=94052"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/tags?post=94052"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}