{"id":94046,"date":"2025-04-28T08:01:56","date_gmt":"2025-04-28T08:01:56","guid":{"rendered":"https:\/\/blog.boxme.asia\/vi\/?p=94046"},"modified":"2025-04-28T08:01:56","modified_gmt":"2025-04-28T08:01:56","slug":"xu-huong-phat-trien-thuong-mai-dien-tu-duoi-goc-nhin-omni-channel-retailer","status":"publish","type":"post","link":"https:\/\/boxme.asia\/vi\/xu-huong-phat-trien-thuong-mai-dien-tu-duoi-goc-nhin-omni-channel-retailer\/","title":{"rendered":"Xu h\u01b0\u1edbng ph\u00e1t tri\u1ec3n Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed d\u01b0\u1edbi g\u00f3c nh\u00ecn Omni-channel Retailer"},"content":{"rendered":"
\"\"<\/figure>\n\n\n

Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (TM\u0110T) ng\u00e0y nay kh\u00f4ng c\u00f2n l\u00e0 \u201cs\u00e2n ch\u01a1i ri\u00eang\u201d c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u00e0 \u0111\u00e3 tr\u1edf th\u00e0nh chi\u1ebfn tr\u01b0\u1eddng quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 b\u00e1n l\u1ebb. Khi h\u00e0nh tr\u00ecnh mua s\u1eafm m\u1edf r\u1ed9ng ra nhi\u1ec1u \u0111i\u1ec3m ch\u1ea1m t\u1eeb c\u1eeda h\u00e0ng, website, \u1ee9ng d\u1ee5ng \u0111\u1ebfn c\u00e1c s\u00e0n TM\u0110T, th\u00e1ch th\u1ee9c \u0111\u1eb7t ra kh\u00f4ng c\u00f2n l\u00e0 ch\u1ecdn k\u00eanh n\u00e0o, m\u00e0 l\u00e0 t\u1ed1i \u01b0u tr\u1ea3i nghi\u1ec7m \u0111a k\u00eanh cho kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

Trong khu\u00f4n kh\u1ed5 chu\u1ed7i talkshow e-Commerce Growth<\/em> do Brands Vietnam v\u00e0 YouNet ECI ph\u1ed1i h\u1ee3p th\u1ef1c hi\u1ec7n, cu\u1ed9c tr\u00f2 chuy\u1ec7n gi\u1eefa ch\u1ecb Mai C\u1ea9m Linh \u2013 Head of Business t\u1ea1i YouNet ECI v\u00e0 anh \u0110\u00e0o Duy Anh \u0110\u1ee9c \u2013 Head of e-Commerce Operations t\u1ea1i Con C\u01b0ng \u0111\u00e3 mang \u0111\u1ebfn nhi\u1ec1u g\u00f3c nh\u00ecn th\u1ef1c ti\u1ec5n v\u1ec1 s\u1ef1 v\u1eadn h\u00e0nh v\u00e0 chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n Omni-channel Retail trong b\u1ed1i c\u1ea3nh TM\u0110T b\u00f9ng n\u1ed5.<\/p>\n\n\n\n

Omni-channel Retail \u2013 Xu h\u01b0\u1edbng t\u1ea5t y\u1ebfu t\u1eeb nhu c\u1ea7u ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec7n \u0111\u1ea1i<\/h2>\n\n\n\n

Theo anh \u0110\u1ee9c, m\u00f4 h\u00ecnh Omni-channel Retail \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh t\u1eeb ch\u00ednh nhu c\u1ea7u mua s\u1eafm “m\u1ecdi l\u00fac, m\u1ecdi n\u01a1i” c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec7n \u0111\u1ea1i. T\u1ea1i Vi\u1ec7t Nam, xu h\u01b0\u1edbng n\u00e0y b\u00f9ng n\u1ed5 m\u1ea1nh m\u1ebd trong 10 n\u0103m qua nh\u1edd s\u1ef1 ph\u1ed5 c\u1eadp c\u1ee7a smartphone, s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a internet v\u00e0 h\u1ea1 t\u1ea7ng logistics.<\/p>\n\n\n\n

\u0110i\u1ec3m m\u1ea5u ch\u1ed1t c\u1ee7a Omni-channel kh\u00f4ng ch\u1ec9 l\u00e0 hi\u1ec7n di\u1ec7n \u0111a k\u00eanh, m\u00e0 c\u00f2n l\u00e0 kh\u1ea3 n\u0103ng \u0111\u1ed3ng h\u00e0nh c\u00f9ng kh\u00e1ch h\u00e0ng tr\u00ean to\u00e0n b\u1ed9 h\u00e0nh tr\u00ecnh \u2013 t\u1eeb l\u00fac t\u00ecm hi\u1ec3u s\u1ea3n ph\u1ea9m, tham kh\u1ea3o c\u1ed9ng \u0111\u1ed3ng cho \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/p>\n\n\n\n

V\u00ec sao c\u00e1c nh\u00e0 b\u00e1n l\u1ebb l\u1edbn v\u1eabn ch\u1ecdn tham gia s\u00e0n TM\u0110T?<\/h2>\n\n\n\n

M\u1eb7c d\u00f9 s\u1edf h\u1eefu m\u1ea1ng l\u01b0\u1edbi c\u1eeda h\u00e0ng v\u00e0 k\u00eanh b\u00e1n h\u00e0ng ri\u00eang, c\u00e1c chu\u1ed7i b\u00e1n l\u1ebb l\u1edbn nh\u01b0 Con C\u01b0ng, Guardian, Watsons… v\u1eabn quy\u1ebft \u0111\u1ecbnh m\u1edf gian h\u00e0ng tr\u00ean c\u00e1c s\u00e0n TM\u0110T. Theo anh \u0110\u1ee9c, s\u00e0n TM\u0110T gi\u1ed1ng nh\u01b0 trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i tr\u1ef1c tuy\u1ebfn \u2013 n\u01a1i t\u1eadp trung l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng s\u1eb5n c\u00f3, h\u1ed7 tr\u1ee3 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp, c\u00f4ng c\u1ee5 v\u1eadn h\u00e0nh, logistics v\u00e0 thanh to\u00e1n.<\/p>\n\n\n\n

\u0110\u00e2y l\u00e0 l\u1ef1a ch\u1ecdn gi\u00fap nh\u00e0 b\u00e1n l\u1ebb ti\u1ebft ki\u1ec7m chi ph\u00ed \u0111\u1ea7u t\u01b0 h\u1ea1 t\u1ea7ng, \u0111\u1ed3ng th\u1eddi t\u1eadn d\u1ee5ng h\u00e0nh vi ti\u00eau d\u00f9ng \u0111\u00e3 h\u00ecnh th\u00e0nh: \u201cc\u1ea7n g\u00ec, l\u00ean s\u00e0n t\u00ecm\u201d. Tuy nhi\u00ean, \u0111i\u1ec1u n\u00e0y c\u0169ng \u0111\u00f2i h\u1ecfi nh\u00e0 b\u00e1n l\u1ebb ph\u1ea3i t\u00ednh to\u00e1n k\u1ef9 l\u01b0\u1ee1ng v\u1ec1 m\u1ee5c ti\u00eau c\u1ee7a t\u1eebng k\u00eanh \u0111\u1ec3 tr\u00e1nh xung \u0111\u1ed9t n\u1ed9i b\u1ed9.<\/p>\n\n\n\n

Brand v\u00e0 Retailer: T\u1ed1i \u01b0u vai tr\u00f2 t\u1eebng k\u00eanh, thay v\u00ec \u0111\u1ed1i \u0111\u1ea7u<\/h2>\n\n\n\n

S\u1ef1 xu\u1ea5t hi\u1ec7n ng\u00e0y c\u00e0ng m\u1ea1nh m\u1ebd c\u1ee7a c\u00e1c gian h\u00e0ng ch\u00ednh h\u00e3ng (Mall) t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u tr\u00ean s\u00e0n TM\u0110T \u0111\u1eb7t ra th\u00e1ch th\u1ee9c l\u1edbn v\u1edbi nh\u00e0 b\u00e1n l\u1ebb. Tuy v\u1eady, theo anh \u0110\u1ee9c, thay v\u00ec c\u1ea1nh tranh \u0111\u1ed1i \u0111\u1ea7u, c\u00e1c b\u00ean n\u00ean t\u1eadp trung v\u00e0o t\u1ed1i \u01b0u l\u1ee3i th\u1ebf ri\u00eang:<\/p>\n\n\n\n

    \n
  • Retailer s\u1edf h\u1eefu h\u1ec7 th\u1ed1ng c\u1eeda h\u00e0ng v\u1eadt l\u00fd ph\u1ee5c v\u1ee5 giao nh\u1eadn nhanh v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n
  • Brand c\u00f3 ng\u00e2n s\u00e1ch marketing l\u1edbn v\u00e0 kh\u1ea3 n\u0103ng x\u00e2y d\u1ef1ng nh\u1eadn di\u1ec7n m\u1ea1nh m\u1ebd.<\/li>\n<\/ul>\n\n\n\n

    M\u1ed7i b\u00ean \u0111\u1ec1u c\u00f3 vai tr\u00f2 ri\u00eang trong h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng, c\u00f9ng nhau x\u00e2y d\u1ef1ng l\u00f2ng tin v\u00e0 tr\u1ea3i nghi\u1ec7m xuy\u00ean su\u1ed1t.<\/p>\n\n\n\n

    Tr\u1ea3i nghi\u1ec7m mua s\u1eafm \u0111a k\u00eanh: Kh\u00f4ng ph\u1ea3i \u201cchuy\u1ec3n \u0111\u1ed5i\u201d, m\u00e0 l\u00e0 \u0111\u1ed3ng h\u00e0nh<\/h2>\n\n\n\n

    H\u00e0nh vi mua s\u1eafm ng\u00e0y nay kh\u00f4ng c\u00f2n g\u00f3i g\u1ecdn \u1edf m\u1ed9t k\u00eanh. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng linh ho\u1ea1t mua s\u1eafm song song qua c\u1eeda h\u00e0ng, website, app v\u00e0 s\u00e0n TM\u0110T, t\u00f9y theo nhu c\u1ea7u t\u1ea1i t\u1eebng th\u1eddi \u0111i\u1ec3m.<\/p>\n\n\n\n

    Do \u0111\u00f3, thay v\u00ec t\u00ecm c\u00e1ch “chuy\u1ec3n \u0111\u1ed5i” ng\u01b0\u1eddi d\u00f9ng t\u1eeb offline sang online, th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n hi\u1ec3u r\u00f5 h\u00e0nh vi v\u00e0 n\u1ed7i \u0111au (pain points) t\u1ea1i t\u1eebng \u0111i\u1ec3m ch\u1ea1m \u0111\u1ec3 cung c\u1ea5p tr\u1ea3i nghi\u1ec7m ph\u00f9 h\u1ee3p nh\u1ea5t.<\/p>\n\n\n\n

    X\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh tr\u00ean TM\u0110T: C\u00e2n b\u1eb1ng gi\u1eefa th\u01b0\u01a1ng m\u1ea1i v\u00e0 tr\u1ea3i nghi\u1ec7m<\/h2>\n\n\n\n

    Y\u1ebfu t\u1ed1 gi\u00e1 c\u1ea3 v\u00e0 khuy\u1ebfn m\u00e3i c\u00f3 th\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng l\u1ea7n \u0111\u1ea7u, nh\u01b0ng \u0111\u1ec3 x\u00e2y d\u1ef1ng s\u1ef1 trung th\u00e0nh, th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n ch\u00fa tr\u1ecdng d\u1ecbch v\u1ee5 h\u1eadu m\u00e3i, ch\u00ednh s\u00e1ch \u0111\u1ed5i\/tr\u1ea3 minh b\u1ea1ch v\u00e0 tr\u1ea3i nghi\u1ec7m mua s\u1eafm ti\u1ec7n l\u1ee3i.<\/p>\n\n\n\n

    V\u1edbi ng\u00e0nh h\u00e0ng nh\u01b0 th\u1eddi trang hay FMCG, n\u01a1i tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua, d\u1ecbch v\u1ee5 ch\u1ea5t l\u01b0\u1ee3ng s\u1ebd l\u00e0 ch\u00eca kh\u00f3a gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng l\u00e2u d\u00e0i.<\/p>\n\n\n\n

    C\u00e2n b\u1eb1ng gi\u00e1 c\u1ea3 gi\u1eefa c\u00e1c k\u00eanh \u2013 B\u00e0i to\u00e1n c\u1ea7n chi\u1ebfn l\u01b0\u1ee3c linh ho\u1ea1t<\/h2>\n\n\n\n

    M\u00e2u thu\u1eabn gi\u00e1 gi\u1eefa c\u00e1c k\u00eanh (offline, website, s\u00e0n TM\u0110T…) l\u00e0 b\u00e0i to\u00e1n mu\u00f4n thu\u1edf. Anh \u0110\u1ee9c cho r\u1eb1ng \u0111i\u1ec1u c\u1ed1t l\u00f5i l\u00e0 x\u00e1c \u0111\u1ecbnh r\u00f5 m\u1ee5c ti\u00eau cho t\u1eebng k\u00eanh:<\/p>\n\n\n\n

      \n
    • S\u00e0n TM\u0110T: thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi, \u01b0u ti\u00ean gi\u00e1 c\u1ea1nh tranh.<\/li>\n\n\n\n
    • Website\/App ri\u00eang: t\u1ed1i \u01b0u h\u00f3a l\u1ee3i nhu\u1eadn, ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng trung th\u00e0nh b\u1eb1ng d\u1eef li\u1ec7u c\u00e1 nh\u00e2n h\u00f3a.<\/li>\n<\/ul>\n\n\n\n

      S\u1ef1 ph\u00e2n b\u1ed5 h\u1ee3p l\u00fd ch\u01b0\u01a1ng tr\u00ecnh \u01b0u \u0111\u00e3i theo k\u00eanh, c\u00f9ng nguy\u00ean t\u1eafc minh b\u1ea1ch gi\u1eefa c\u00e1c \u0111\u1ed1i t\u00e1c, s\u1ebd gi\u00fap h\u1ea1n ch\u1ebf t\u1ed1i \u0111a xung \u0111\u1ed9t.<\/p>\n\n\n\n

      T\u01b0\u01a1ng lai c\u1eeda h\u00e0ng v\u1eadt l\u00fd: Trung t\u00e2m tr\u1ea3i nghi\u1ec7m v\u00e0 logistics<\/h2>\n\n\n\n

      S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a TM\u0110T kh\u00f4ng khi\u1ebfn c\u1eeda h\u00e0ng v\u1eadt l\u00fd m\u1ea5t \u0111i vai tr\u00f2, m\u00e0 ng\u01b0\u1ee3c l\u1ea1i, c\u00f2n gia t\u0103ng t\u1ea7m quan tr\u1ecdng. Theo anh \u0110\u1ee9c, c\u1eeda h\u00e0ng trong t\u01b0\u01a1ng lai s\u1ebd tr\u1edf th\u00e0nh trung t\u00e2m tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m, kho h\u00e0ng khu v\u1ef1c v\u00e0 \u0111i\u1ec3m giao nh\u1eadn trong h\u1ec7 sinh th\u00e1i Omni-channel ho\u00e0n ch\u1ec9nh.<\/p>\n\n\n\n

      Y\u1ebfu t\u1ed1 then ch\u1ed1t nh\u01b0ng d\u1ec5 b\u1ecb b\u1ecf qu\u00ean: T\u01b0 duy d\u00e0i h\u1ea1n cho k\u00eanh online<\/h2>\n\n\n\n

      Cu\u1ed1i c\u00f9ng, anh \u0110\u1ee9c nh\u1ea5n m\u1ea1nh, vi\u1ec7c v\u1eadn h\u00e0nh k\u00eanh online th\u00e0nh c\u00f4ng kh\u00f4ng ch\u1ec9 n\u1eb1m \u1edf m\u1ee5c ti\u00eau doanh thu t\u1ee9c th\u00ec, m\u00e0 c\u1ea7n h\u01b0\u1edbng \u0111\u1ebfn ph\u00e1t tri\u1ec3n d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u1ea1o tr\u1ea3i nghi\u1ec7m gi\u00e1 tr\u1ecb \u0111\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng d\u00e0i l\u00e2u.<\/p>\n","protected":false},"excerpt":{"rendered":"

      Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (TM\u0110T) ng\u00e0y nay kh\u00f4ng c\u00f2n l\u00e0 \u201cs\u00e2n ch\u01a1i ri\u00eang\u201d c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u00e0 \u0111\u00e3 tr\u1edf th\u00e0nh chi\u1ebfn tr\u01b0\u1eddng quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 b\u00e1n l\u1ebb. Khi h\u00e0nh tr\u00ecnh mua s\u1eafm m\u1edf r\u1ed9ng ra nhi\u1ec1u \u0111i\u1ec3m ch\u1ea1m t\u1eeb c\u1eeda h\u00e0ng, website, \u1ee9ng d\u1ee5ng \u0111\u1ebfn c\u00e1c s\u00e0n TM\u0110T, th\u00e1ch th\u1ee9c \u0111\u1eb7t […]<\/p>\n","protected":false},"author":2,"featured_media":94047,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[840,847],"tags":[],"class_list":["post-94046","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tmdt","category-xu-huong"],"_links":{"self":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts\/94046","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/comments?post=94046"}],"version-history":[{"count":0,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts\/94046\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/media\/94047"}],"wp:attachment":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/media?parent=94046"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/categories?post=94046"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/tags?post=94046"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}