{"id":92959,"date":"2023-02-23T10:29:28","date_gmt":"2023-02-23T10:29:28","guid":{"rendered":"https:\/\/blog.boxme.asia\/vi\/?p=92959"},"modified":"2023-02-23T10:29:28","modified_gmt":"2023-02-23T10:29:28","slug":"5-meo-tang-gia-tri-trung-binh-cua-mot-don-hang","status":"publish","type":"post","link":"https:\/\/boxme.asia\/vi\/5-meo-tang-gia-tri-trung-binh-cua-mot-don-hang\/","title":{"rendered":"5 m\u1eb9o t\u0103ng gi\u00e1 tr\u1ecb trung b\u00ecnh c\u1ee7a m\u1ed9t \u0111\u01a1n h\u00e0ng"},"content":{"rendered":"\n

Gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng trung b\u00ecnh c\u1ee7a b\u1ea1n (AOV – Avarage order value) kh\u00f4ng h\u1ec1 l\u00e0 m\u1ed9t s\u1ed1 li\u1ec7u ph\u00f9 phi\u1ebfm. S\u1ed1 li\u1ec7u n\u00e0y c\u00f3 kh\u1ea3 n\u0103ng d\u1ef1 b\u00e1o \u0111\u01a1n h\u00e0ng v\u00e0 doanh thu d\u1ef1a v\u00e0o c\u00e1c gi\u00e1 tr\u1ecb trung b\u00ecnh c\u1ee7a m\u1ed9t \u0111\u01a1n h\u00e0ng theo b\u00e1o c\u00e1o qu\u1ea3n l\u00fd t\u1ed3n kho, v\u00e0 quan tr\u1ecdng h\u01a1n h\u1ebft, vi\u1ec7c n\u00e0y gi\u00fap c\u1ea3i thi\u1ec7n qu\u00e1 tr\u00ecnh \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh \u0111\u1ea7u t\u01b0.<\/p>\n\n\n\n

H\u01a1n h\u1ebft, c\u00e1c thay \u0111\u1ed5i nh\u1ecf trong m\u00f4 h\u00ecnh kinh doanh c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn gi\u00e1 tr\u1ecb trung b\u00ecnh \u0111\u01a1n h\u00e0ng c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n

Theo Rainbow OPTX, m\u1ed9t nh\u00e3n h\u00e0ng b\u00e1n k\u00ednh r\u00e2m online cho bi\u1ebft: B\u1eb1ng c\u00e1ch l\u00e0m vi\u1ec7c v\u1edbi c\u00e1c b\u00ean \u0111\u01a1n v\u1ecb cung c\u1ea5p th\u1ee9 ba (d\u1ecbch v\u1ee5 3PL), h\u1ecd \u0111\u00e3 m\u1edf th\u00eam d\u1ecbch v\u1ee5 ship trong v\u00f2ng 2 ng\u00e0y, nh\u00e3n h\u00e0ng c\u00f3 th\u1ec3 tr\u1ea3i nghi\u1ec7m s\u1ef1 gia t\u0103ng \u0111\u00e1ng kinh ng\u1ea1c c\u1ee7a s\u1ed1 ti\u1ec1n m\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd c\u00f3 th\u1ec3 d\u00e0nh ra \u0111\u1ec3 mua h\u00e0ng.<\/p>\n\n\n\n

Nh\u01b0ng, l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 gia t\u0103ng t\u1ed1c \u0111\u1ed9 ship h\u00e0ng – vi\u1ec7c n\u00e0y th\u01b0\u1eddng l\u00e0m t\u0103ng gi\u00e1 cost – m\u00e0 v\u1eabn khi\u1ebfn gi\u00e1 tr\u1ecb trung b\u00ecnh c\u1ee7a m\u1ed9t \u0111\u01a1n h\u00e0ng t\u0103ng?<\/p>\n\n\n\n

\u0110\u1ea7u ti\u00ean ch\u00fang ta c\u1ea7n t\u00ecm hi\u1ec7u ch\u00ednh x\u00e1c AOV l\u00e0 g\u00ec?<\/p>\n\n\n\n

Gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng trung b\u00ecnh l\u00e0 g\u00ec? (AOV)<\/h2>\n\n\n\n

Gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng trung b\u00ecnh, hay \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn l\u00e0 AOV, l\u00e0 s\u1ed1 ti\u1ec1n trung b\u00ecnh m\u00e0 m\u1ed9t kh\u00e1ch h\u00e0ng chi ti\u00eau m\u1ed7i khi h\u1ecd \u0111\u1eb7t h\u00e0ng. AOV \u0111\u01b0\u1ee3c t\u00ednh b\u1eb1ng c\u00e1ch chia t\u1ed5ng doanh thu c\u1ee7a b\u1ea1n t\u1eeb c\u00e1c \u0111\u01a1n \u0111\u1eb7t h\u00e0ng cho s\u1ed1 l\u01b0\u1ee3ng \u0111\u01a1n \u0111\u1eb7t h\u00e0ng \u0111\u00e3 \u0111\u1eb7t.<\/p>\n\n\n\n

R\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p v\u00e0 c\u00e1c nh\u00e3n h\u00e0ng tr\u00f4ng ch\u1edd v\u00e0o ROAS (Return on ad spend) hay c\u00f2n hi\u1ec3u l\u00e0 t\u1ef7 l\u1ec7 ho\u00e0n v\u1ed1n d\u1ef1a tr\u00ean chi ph\u00ed qu\u1ea3ng c\u00e1o. H\u1ecd ngh\u0129 r\u1eb1ng \u0111\u00e2y l\u00e0 \u0111\u00f2n b\u1ea9y ch\u00ednh \u0111\u1ec3 t\u1ea1o doanh thu hi\u1ec7u qu\u1ea3 \u2014 v\u00e0 do \u0111\u00f3 \u0111\u1ea7u t\u01b0 t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m cao trong t\u1ed5ng s\u1ed1 ti\u1ec1n th\u01b0\u01a1ng hi\u1ec7u v\u00e0o vi\u1ec7c mua l\u1ea1i c\u00f3 tr\u1ea3 ti\u1ec1n.<\/p>\n\n\n\n

V\u00e0 \u0111\u1ed1i v\u1edbi m\u1ed9t v\u00e0i nh\u00e3n h\u00e0ng, \u0111i\u1ec1u n\u00e0y th\u1ef1c s\u1ef1 c\u00f3 \u00edch. Nh\u01b0ng sau \u0111\u00f3, n\u1ebfu h\u1ecd kh\u00f4ng c\u00f3 nhi\u1ec1u kh\u00e1ch h\u00e0ng, m\u1ed9t \u0111i\u1ec1u m\u00e0 b\u1ea1n ch\u1eafc ch\u1eafn c\u1ea7n c\u00f3. B\u1ea1n s\u1ebd c\u1ea7n tr\u1ea3 nhi\u1ec1u chi ph\u00ed h\u01a1n \u0111\u1ec3 c\u00f3 m\u1ed9t kh\u00e1ch h\u00e0ng, m\u1eb7c d\u00f9 t\u00f4i kh\u00f4ng khuy\u1ebfn kh\u00edch vi\u1ec7c \u0111\u1ea7u t\u01b0 n\u00e0y thay v\u00ec c\u00e1c t\u01b0\u01a1ng t\u00e1c th\u1ef1c s\u1ef1.<\/p>\n\n\n\n

N\u1ebfu b\u1ea1n \u0111\u00e3 c\u00f3 \u00edt nh\u1ea5t 1000 kh\u00e1ch h\u00e0ng, \u0111\u00e2y ch\u00ednh l\u00e0 th\u1eddi \u0111i\u1ec3m chuy\u1ec3n s\u1ef1 t\u1eadp trung t\u1eeb vi\u1ec7c gia t\u0103ng l\u1ea7n mua l\u1ea1i c\u1ee7a kh\u00e1ch h\u00e0ng sang vi\u1ec7c gia t\u0103ng gi\u00e1 tr\u1ecb c\u1ee7a \u0111\u01a1n h\u00e0ng.<\/p>\n\n\n\n

L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u00ednh gi\u00e1 tr\u1ecb trung b\u00ecnh c\u1ee7a m\u1ed9t \u0111\u01a1n h\u00e0ng<\/h2>\n\n\n\n

\u0110\u1ec3 t\u00ednh \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb trung b\u00ecnh \u0111\u01a1n h\u00e0ng c\u1ee7a b\u1ea1n (AOV), b\u1ea1n c\u1ea7n chia t\u1ed5ng doanh thu cho s\u1ed1 \u0111\u01a1n h\u00e0ng. AOV c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u00ednh theo c\u00f4ng th\u1ee9c:<\/p>\n\n\n\n

Gi\u00e1 tr\u1ecb trung b\u00ecnh \u0111\u01a1n h\u00e0ng (AOV)= Doanh thu\/ s\u1ed1 \u0111\u01a1n h\u00e0ng<\/p>\n\n\n\n

V\u00ed d\u1ee5, n\u1ebfu c\u1eeda h\u00e0ng c\u1ee7a b\u1ea1n \u0111ang c\u00f3 2,000 \u0111\u01a1n h\u00e0ng v\u00e0 ki\u1ebfm \u0111\u01b0\u1ee3c 70 tri\u1ec7u trong th\u00e1ng ba n\u00e0y. Th\u00ec gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng trung b\u00ecnh trong th\u00e1ng ba c\u1ee7a b\u1ea1n s\u1ebd l\u00e0 70 tri\u1ec7u \/2000 s\u1ebd l\u00e0 35 ngh\u00ecn. V\u1eady gi\u00e1 tr\u1ecb m\u1ed9t \u0111\u01a1n h\u00e0ng trung b\u00ecnh s\u1ebd l\u00e0 35 ngh\u00ecn.<\/p>\n\n\n\n

V\u00ec sao vi\u1ec7c t\u00ednh gi\u00e1 tr\u1ecb trung b\u00ecnh m\u1ed9t \u0111\u01a1n h\u00e0ng tr\u1edf n\u00ean quan tr\u1ecdng?<\/h2>\n\n\n\n

B\u1eb1ng vi\u1ec7c t\u00ednh gi\u00e1 tr\u1ecb trung b\u00ecnh \u0111\u01a1n h\u00e0ng, b\u1ea1n c\u00f3 th\u1ec3 hi\u1ec3u h\u01a1n v\u1ec1 s\u1edf th\u00edch mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng. T\u1eeb \u0111\u00f3 b\u1ea1n c\u00f3 nh\u1eefng th\u00f4ng tin gi\u00e1 tr\u1ecb c\u00f3 th\u1ec3 d\u00f9ng trong Marketing v\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1.<\/p>\n\n\n\n

Th\u00eam v\u00e0o \u0111\u00f3, n\u1ebfu t\u00ednh to\u00e1n gi\u00e1 tr\u1ecb trung b\u00ecnh c\u1ee7a m\u1ed9t \u0111\u01a1n h\u00e0ng, ban c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c doanh thu ti\u1ec1m n\u0103ng d\u1ef1a tr\u00ean s\u1ef1 gia t\u0103ng trong chi ph\u00ed d\u00e0nh cho m\u1ed9t \u0111\u01a1n h\u00e0ng. V\u00ed d\u1ee5 n\u1ebfu gi\u00e1 tr\u1ecb c\u1ee7a m\u1ed9t \u0111\u01a1n h\u00e0ng t\u0103ng l\u00ean 10 ngh\u00ecn, th\u00ec t\u1ed5ng doanh thu 2000 \u0111\u01a1n c\u1ee7a b\u1ea1n s\u1ebd t\u0103ng l\u00ean 20 tri\u1ec7u<\/p>\n\n\n\n

4 l\u00ed do khi\u1ebfn gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng trung b\u00ecnh \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh kinh doanh<\/h2>\n\n\n\n

Ngo\u00e0i vi\u1ec7c t\u0103ng t\u1ed5ng doanh thu, vi\u1ec7c gia t\u0103ng gi\u00e1 tr\u1ecb trung b\u00ecnh c\u1ee7a m\u1ed9t \u0111\u01a1n h\u00e0ng c\u0169ng c\u00f3 nh\u1eefng \u1ea3nh h\u01b0\u1edfng t\u00edch c\u1ef1c \u0111\u1ebfn vi\u1ec7c kinh doanh c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n

T\u1eeb vi\u1ec7c hi\u1ec3u h\u01a1n kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh, t\u1eeb \u0111\u00f3 gia t\u0103ng t\u1ec9 l\u1ec7 ph\u1ea3n h\u1ed3i, gi\u1ea3i ph\u00f3ng b\u1edbt chi ph\u00ed d\u00e0nh cho qu\u1ea3ng c\u00e1o v\u00e0 chi ph\u00ed n\u00e0y s\u1ebd h\u1eefu \u00edch h\u01a1n khi \u00e1p d\u1ee5ng v\u00e0o chi\u1ebfn l\u01b0\u1ee3c gi\u00e1, \u0111i\u1ec1u n\u00e0y t\u1ed1t cho c\u1ea3 b\u1ea1n v\u00e0 kh\u00e1ch. AOV ch\u00ednh l\u00e0 ti\u00eau ch\u00ed quan tr\u1ecdng \u0111\u1ec3 \u0111o l\u01b0\u1eddng s\u1ee9c kh\u1ecfe kinh doanh, m\u1ed9t \u0111\u00f2n b\u1ea9y b\u1ea1n c\u00f3 th\u1ec3 c\u1ea7n khi chuy\u1ec3n d\u00f2ng ti\u1ec1n sang c\u00e1c l\u0129nh v\u1ef1c kinh doanh kh\u00e1ch \u0111\u1ec3 gia t\u0103ng doanh thu.<\/p>\n\n\n\n

  1. M\u00f4 h\u00ecnh v\u00e0 xu h\u01b0\u1edbng kinh doanh<\/li><\/ol>\n\n\n\n

    Gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng trung b\u00ecnh c\u00f3 th\u1ec3 cho b\u1ea1n bi\u1ebft th\u1eddi \u0111i\u1ec3m n\u00e0o trong n\u0103m kh\u00e1ch h\u00e0ng ch\u00fa \u00fd \u0111\u1ebfn s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n nh\u1ea5t. N\u00f3i c\u00e1ch kh\u00e1ch l\u00e0 th\u1eddi \u0111i\u1ec3m n\u00e0o ho\u1eb7c campain n\u00e0o trong n\u0103m khi\u1ebfn kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n mua nh\u1eefng \u0111\u01a1n h\u00e0ng c\u00f3 gi\u00e1 tr\u1ecb cao nh\u1ea5t?<\/p>\n\n\n\n

    V\u00ed d\u1ee5, c\u00e1c chi\u1ebfn d\u1ecbch Ng\u00e0y c\u1ee7a m\u1eb9 c\u00f3 th\u1ec3 gi\u00fap m\u1ed9t c\u00f4ng ty l\u00e0m n\u1ebfn th\u01a1m c\u00f3 doanh thu cao v\u1ee5t nh\u1eefng l\u1ea1i ch\u1ee9ng ki\u1ebfn nh\u1eefng nh\u1ecbp ch\u1eefng l\u1ea1i c\u1ee7a m\u1ed9t s\u1ed1 c\u00f4ng ty kinh doanh \u0111\u1ed3 gia d\u1ee5ng. B\u1ea1n c\u00f3 th\u1ec3 tri\u1ec3n khai c\u00e1c g\u00f3i, gi\u1edbi thi\u1ec7u n\u1ed5i b\u1eadt c\u00e1c h\u1ed7 tr\u1ee3 giao h\u00e0ng mi\u1ec5n ph\u00ed v\u00e0 t\u1ea1o ra qu\u1ea3ng c\u00e1o t\u1ed1t nh\u1ea5t c\u00f3 th\u1ec3 \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi mua l\u1eb7p l\u1ea1i c\u0169ng nh\u01b0 kh\u00e1ch h\u00e0ng m\u1edbi.<\/p>\n\n\n\n

    Nh\u01b0ng n\u1ebfu vi\u1ec7c tri\u1ec3n khai c\u00e1c g\u00f3i kh\u00f4ng gi\u00fap b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c doanh thu m\u1ee5c ti\u00eau \u0111\u1ec3 ra, \u0111\u1eebng ngh\u0129 n\u00f3 l\u00e0 m\u1ed9t s\u1ef1 th\u1ea5t b\u1ea1i. Thay v\u00ec \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 nh\u00ecn v\u00e0o AOV. AOV c\u1ee7a b\u1ea1n c\u00f3 gia t\u0103ng sau chi\u1ebfn d\u1ecbch \u0111\u00f3 hay kh\u00f4ng? Hay gi\u1ea3m? \u0110i\u1ec1u n\u00e0y n\u00f3i l\u00ean \u0111i\u1ec1u g\u00ec?<\/p>\n\n\n\n

    N\u1ebfu AOV c\u1ee7a b\u1ea1n gi\u1ea3m, \u0111i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0:<\/p>\n\n\n\n

    1. B\u1ea1n \u0111\u1ecbnh gi\u00e1 th\u1ea5p s\u1ea3n ph\u1ea9m <\/li>
    2. Chi\u1ebfn d\u1ecbch v\u00e0 xu h\u01b0\u1edbng n\u00e0y c\u00f3 th\u1ec3 kh\u00f4ng ph\u1ea3i l\u00e0 \u0111i\u1ec1u m\u00e0 kh\u00e1ch h\u00e0ng b\u1ea1n th\u00edch<\/li><\/ol>\n\n\n\n

      C\u00f3 th\u1ec3 m\u1ed9t chi\u1ebfn d\u1ecbch Ng\u00e0y \u0111\u1eb7c bi\u1ec7t v\u00e0 vi\u1ec7c b\u00e1n s\u1ea3n ph\u1ea9m theo g\u00f3i s\u1ebd c\u00f3 hi\u1ec7u qu\u1ea3 h\u01a1n. B\u1ea1n c\u1ea7n k\u1ebft h\u1ee3p c\u00e1c m\u1eb7t h\u00e0ng v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m \u0111ang l\u00e0 xu h\u01b0\u1edbng (v\u00ed d\u1ee5: b\u1ea5t k\u1ef3 s\u1ea3n ph\u1ea9m n\u00e0o trong s\u1ed1 nh\u1eefng s\u1ea3n ph\u1ea9m c\u00f3 nhu c\u1ea7u cao). \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n c\u1ea7n h\u1ee3p t\u00e1c v\u1edbi m\u1ed9t v\u00e0i th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c.<\/p>\n\n\n\n

      Vi\u1ec7c kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau \u0111\u1ec1 ra kh\u00f4ng h\u1eb3n l\u00e0 m\u1ed9t th\u1ea5t b\u1ea1i. Thay v\u00e0o \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u hi\u1ec3u kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh h\u01a1n \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a nh\u1eefng chi\u1ebfn d\u1ecbch l\u1ea7n sau cho ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

      2. Chi ph\u00ed chuy\u1ec3n \u0111\u1ed5i<\/h3>\n\n\n\n

      N\u1ebfu b\u1ea1n c\u00f3 gi\u00e1 tr\u1ecb trung b\u00ecnh m\u1ed9t \u0111\u01a1n h\u00e0ng th\u1ea5p v\u00e0 chi ph\u00ed chuy\u1ec3n \u0111\u1ed5i cao, r\u00f5 r\u00e0ng l\u00e0 doanh thu c\u1ee7a b\u1ea1n \u0111ang gi\u1ea3m. N\u1ebfu b\u1ea1n tr\u1ea3 500 ngh\u00ecn \u0111\u1ec3 c\u00f3 m\u1ed9t kh\u00e1ch h\u00e0ng chuy\u1ec3n \u0111\u1ed5i nh\u01b0ng gi\u00e1 tr\u1ecb trung b\u00ecnh \u0111\u01a1n h\u00e0ng m\u00e0 b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c c\u0169ng ch\u1ec9 \u0111\u01b0\u1ee3c 500 ngh\u00ecn (ho\u1eb7c \u00edt h\u01a1n) th\u00ec b\u1ea1n \u0111ang trong b\u00e1o \u0111\u1ed9ng \u0111\u1ecf.<\/p>\n\n\n\n

      Gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng trung b\u00ecnh c\u1ee7a b\u1ea1n c\u1ea7n \u00edt nh\u1ea5t cao g\u1ea5p 2 l\u1ea7n so v\u1edbi chi ph\u00ed mua l\u1ea1i kh\u00e1ch h\u00e0ng v\u00e0 chi ph\u00ed chuy\u1ec3n \u0111\u1ed5i ra \u0111\u01a1n.<\/p>\n\n\n\n

      1. Chi ph\u00ed qu\u1ea3ng c\u00e1o<\/li><\/ol>\n\n\n\n

        M\u1ed9t trong nh\u1eefng \u0111i\u1ec1u c\u1ea7n l\u01b0u \u00fd l\u00e0 chi ph\u00ed d\u00e0nh cho qu\u1ea3ng c\u00e1o Marketing c\u1ee7a b\u1ea1n. Doanh nghi\u1ec7p c\u1ee7a b\u1ea1n chi bao nhi\u00eau cho qu\u1ea3ng c\u00e1o v\u00e0 n\u00f3 c\u00f3 chuy\u1ec3n sang AOV kh\u00f4ng?<\/p>\n\n\n\n

        T\u01b0\u01a1ng t\u1ef1 v\u1edbi ph\u1ea7n tr\u00ean, n\u1ebfu b\u1ea1n d\u00e0nh ra b\u1eb1ng ho\u1eb7c nhi\u1ec1u chi ph\u00ed h\u01a1n \u0111\u1ec3 c\u00f3 m\u1ed9t kh\u00e1ch h\u00e0ng, th\u00ec b\u1ea1n \u0111ang trong b\u00e1o \u0111\u1ed9ng \u0111\u1ecf. Th\u1eadm ch\u00ed n\u1ebfu b\u1ea1n d\u00e0nh ra \u00edt chi ph\u00ed h\u01a1n so v\u1edbi gi\u00e1 tr\u1ecb trung b\u00ecnh \u0111\u01a1n \u0111\u1ec3 c\u00f3 m\u1ed9t kh\u00e1ch h\u00e0ng, b\u1ea1n v\u1eabn c\u1ea7n ch\u00fa \u00fd ki\u1ec3m tra l\u1ee3i nhu\u1eadn. B\u1ea1n c\u00f3 \u0111ang th\u1ef1c s\u1ef1 ki\u1ebfm \u0111\u01b0\u1ee3c ti\u1ec1n t\u1eeb vi\u1ec7c b\u00e1n h\u00e0ng kh\u00f4ng. H\u00e3y ngh\u0129 \u0111\u1ebfn c\u1ea3 nh\u1eefng vi\u1ec7c:<\/p>\n\n\n\n

        • Chi ph\u00ed d\u00e0nh cho qu\u1ea3ng c\u00e1o<\/li>
        • Chi ph\u00ed v\u1eadn chuy\u1ec3n<\/li>
        • Chi ph\u00ed kho b\u00e3i<\/li>
        • Gi\u00e1 s\u1ea3n ph\u1ea9m<\/li><\/ul>\n\n\n\n
          1. Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 <\/li><\/ol>\n\n\n\n

            Khi b\u1ea1n s\u1eeda \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c gi\u00e1, lu\u00f4n c\u1ea7n c\u00e2n nh\u1eafc \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn gi\u00e1 tr\u1ecb trung b\u00ecnh \u0111\u01a1n h\u00e0ng c\u1ee7a b\u1ea1n. N\u1ebfu gi\u00e1 tr\u1ecb trung b\u00ecnh \u0111\u01a1n t\u0103ng sau khi b\u1ea1n thay \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c v\u00e0 ROI c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c gi\u1eef nguy\u00ean hay th\u1eadm ch\u00ed l\u00e0 t\u0103ng th\u00ec c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n \u0111ang l\u00e0m \u0111i\u1ec1u \u0111\u00fang. Trong khi nhi\u1ec1u nh\u00e3n h\u00e0ng s\u1ee3 r\u1eb1ng vi\u1ec7c t\u0103ng gi\u00e1 c\u00f3 th\u1ec3 khi\u1ebfn gi\u1ea3m t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 kh\u00e1ch h\u00e0ng, b\u1ea1n c\u1ea7n bi\u1ebft r\u1eb1ng trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y \u0111i\u1ec1u n\u00e0y kh\u00f4ng c\u1ea7n thi\u1ebft.<\/p>\n\n\n\n

            N\u00f3 c\u00f2n ph\u1ee5 thu\u1ed9c nhi\u1ec1u v\u00e0o vi\u1ec7c nh\u00e3n h\u00e0ng c\u1ee7a b\u1ea1n nh\u01b0 n\u00e0o trong m\u1eaft ng\u01b0\u1eddi ti\u00eau d\u00f9ng. M\u1ed9t v\u00e0i nh\u00e3n h\u00e0ng \u0111\u01b0\u1ee3c cho l\u00e0 nh\u00e3n h\u00e0ng sang tr\u1ecdng, trong khi m\u1ed9t v\u00e0i l\u1ea1i \u0111\u01b0\u1ee3c cho l\u00e0 s\u1ea3n ph\u1ea9m gi\u1ea3m gi\u00e1. Kh\u00f4ng x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c t\u1ea7m gi\u00e1 g\u00e2y ra kh\u00f3 kh\u0103n v\u00e0 l\u00e0m t\u0103ng m\u1ed1i lo ng\u1ea1i v\u1ec1 l\u1ee3i nhu\u1eadn.<\/p>\n\n\n\n

            Quy\u1ebft \u0111\u1ecbnh b\u1ea1n l\u00e0 th\u01b0\u01a1ng hi\u1ec7u n\u00e0o v\u00e0 thay \u0111\u1ed5i gi\u00e1 cho ph\u00f9 h\u1ee3p. B\u1ea1n c\u00f3 th\u1ec3 cung c\u1ea5p chi\u1ebft kh\u1ea5u theo s\u1ed1 l\u01b0\u1ee3ng l\u1edbn, c\u00e1c ti\u1ec7n \u00edch b\u1ed5 sung nh\u01b0 s\u1ea3n ph\u1ea9m b\u1ed5 sung, c\u00f3 quy t\u1eafc mua h\u00e0ng t\u1ed1i thi\u1ec3u, v.v.<\/p>\n\n\n\n

            \u0110i\u1ec1u g\u00ec \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn gi\u00e1 tr\u1ecb trung b\u00ecnh \u0111\u01a1n h\u00e0ng?<\/h2>\n\n\n\n

            C\u00f3 m\u1ed9t v\u00e0i \u0111i\u1ec1u \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn gi\u00e1 tr\u1ecb trung b\u00ecnh \u0111\u01a1n h\u00e0ng c\u1ee7a b\u1ea1n. H\u01a1n n\u1eefa, c\u00f3 m\u1ed9t v\u00e0i \u0111i\u1ec1u m\u00e0 b\u1ea1n c\u1ea7n ch\u00fa \u00fd khi x\u00e1c \u0111\u1ecbnh xem b\u1ea1n mu\u1ed1n gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng trung b\u00ecnh c\u1ee7a b\u1ea1n l\u00e0 bao nhi\u00eau v\u00e0 m\u1ee5c ti\u00eau h\u01b0\u1edbng \u0111\u1ebfn.<\/p>\n\n\n\n

            Gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi tr\u00ean m\u1ed7i kh\u00e1ch h\u00e0ng<\/h3>\n\n\n\n

            B\u1ea1n b\u00e1n s\u1ea3n ph\u1ea9m th\u01b0\u1eddng xuy\u00ean v\u00e0 c\u00f3 doanh thu \u0111\u1ecbnh k\u1ef3 kh\u00f4ng? B\u1ea1n c\u00f3 b\u00e1n nhi\u1ec1u s\u1ea3n ph\u1ea9m v\u00e0 c\u00f3 chi\u1ebfn l\u01b0\u1ee3c duy tr\u00ec v\u00e0 kh\u00e1ch h\u00e0ng l\u1eb7p l\u1ea1i t\u1ed1t kh\u00f4ng?<\/p>\n\n\n\n

            N\u1ebfu \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng \u0111i\u1ec1u tr\u00ean th\u00ec ch\u00fac m\u1eebng b\u1ea1n \u2014 \u0111i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 AOV c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5p h\u01a1n v\u00e0 b\u1ea1n c\u00f3 th\u1ec3 chi ti\u00eau nhi\u1ec1u h\u01a1n \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh so v\u1edbi nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng c\u00f3 \u0111i\u1ec1u n\u00e0y.<\/p>\n\n\n\n

            \u0110\u00f3 l\u00e0 v\u00ec gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi tr\u00ean m\u00f5i kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n cao h\u01a1n so v\u1edbi nh\u1eefng nh\u00e3n h\u00e0ng ch\u1ec9 b\u00e1n m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c kh\u00f4ng th\u1ec3 b\u00e1n l\u1ea1i cho nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00e3 t\u1eebng mua s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n

            Vi\u1ec7c n\u00e0y ho\u1ea1t \u0111\u1ed9ng nh\u01b0 sau: N\u1ebfu b\u1ea1n c\u00f3 th\u1ec3 d\u1ef1 \u0111o\u00e1n r\u1eb1ng h\u01a1n n\u1eeda s\u1ed1 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n s\u1ebd tr\u1edf l\u1ea1i mua s\u1ea3n ph\u1ea9m ho\u1eb7c tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng th\u01b0\u1eddng xuy\u00ean t\u1ea1o ra doanh thu \u0111\u1ecbnh k\u1ef3, th\u00ec b\u1ea1n c\u00f3 th\u1ec3 g\u1ed9p gi\u00e1 tr\u1ecb v\u00f2ng \u0111\u1eddi trung b\u00ecnh (s\u1ed1 ti\u1ec1n m\u00e0 kh\u00e1ch h\u00e0ng \u0111\u00f3 s\u1ebd chi ti\u00eau cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n trong su\u1ed1t th\u1eddi gian c\u1ee7a h\u1ecd v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n) v\u00e0 x\u00e1c \u0111\u1ecbnh gi\u00e1 tr\u1ecb trung b\u00ecnh tr\u1ecdn \u0111\u1eddi.<\/p>\n\n\n\n

            H\u01a1n n\u1eefa, n\u1ebfu b\u1ea1n b\u00e1n g\u00f3i \u0111\u0103ng k\u00fd h\u00e0ng th\u00e1ng tr\u1ecb gi\u00e1 10 \u0111\u00f4 la v\u00e0 h\u1ea7u h\u1ebft nh\u1eefng ng\u01b0\u1eddi mua s\u1ebd g\u1eafn b\u00f3 v\u1edbi b\u1ea1n trong 15 th\u00e1ng, th\u00ec gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi c\u1ee7a b\u1ea1n l\u00e0 150 \u0111\u00f4 la, ngay c\u1ea3 khi AOV c\u1ee7a b\u1ea1n l\u00e0 10 \u0111\u00f4 la. Gi\u1edd \u0111\u00e2y, b\u1ea1n c\u00f3 th\u1ec3 chi nhi\u1ec1u h\u01a1n 10 \u0111\u00f4 la \u0111\u00f3 \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh, bi\u1ebft r\u1eb1ng trung b\u00ecnh b\u1ea1n s\u1ebd ki\u1ebfm \u0111\u01b0\u1ee3c 150 \u0111\u00f4 la t\u1eeb kh\u00e1ch h\u00e0ng \u0111\u00f3 trong su\u1ed1t th\u1eddi gian h\u1ecd g\u1eafn b\u00f3 v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n

            Gi\u00e1 tr\u1ecb m\u1ed7i l\u01b0\u1ee3t chuy\u1ec3n \u0111\u1ed5i<\/h3>\n\n\n\n

            Trong tr\u01b0\u1eddng h\u1ee3p v\u00ed d\u1ee5 tr\u00ean, s\u1ebd kh\u00f4ng x\u1ea5u khi \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 t\u1ed1t \u0111\u1ec3 xem li\u1ec7u b\u1ea1n c\u00f3 th\u1ec3 trang tr\u1ea3i chi ph\u00ed cho m\u1ed7i chuy\u1ec3n \u0111\u1ed5i c\u1ee7a m\u00ecnh hay kh\u00f4ng<\/p>\n\n\n\n

            X\u00e9t cho c\u00f9ng, li\u1ec7u b\u1ea1n c\u00f3 th\u1ea5y t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i gi\u1ea3m m\u1ea1nh n\u1ebfu chi ph\u00ed \u0111\u0103ng k\u00fd c\u1ee7a b\u1ea1n l\u00e0 12 \u0111\u00f4 la thay v\u00ec 10 \u0111\u00f4 la kh\u00f4ng? Th\u00eam 2 \u0111\u00f4 la m\u1ed7i th\u00e1ng \u0111\u00f3 gi\u00fap b\u1ea1n c\u00f3 th\u00eam 30 \u0111\u00f4 la m\u1ed7i n\u0103m cho m\u1ed7i kh\u00e1ch h\u00e0ng, s\u1ed1 ti\u1ec1n n\u00e0y c\u00f3 th\u1ec3 trang tr\u1ea3i to\u00e0n b\u1ed9 chi ph\u00ed mua l\u1ea1i kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n

            L\u1ee3i nhu\u1eadn tr\u00ean chi ti\u00eau qu\u1ea3ng c\u00e1o (ROAS), l\u00e0 gi\u00e1 m\u1ed7i chuy\u1ec3n \u0111\u1ed5i th\u00e0nh gi\u00e1 tr\u1ecb l\u00e2u d\u00e0i c\u1ee7a kh\u00e1ch h\u00e0ng (CPC:LTV), c\u1ea7n ph\u1ea3i l\u00e0 s\u1ed1 d\u01b0\u01a1ng r\u00f2ng. V\u00e0 n\u00f3 c\u00e0ng cao th\u00ec c\u00e0ng t\u1ed1t. B\u1eaft \u0111\u1ea7u c\u1ea3i thi\u1ec7n AOV c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t b\u01b0\u1edbc \u0111\u1ea7u t\u1ed1t \u0111\u1ec3 kh\u00e1m ph\u00e1 nh\u1eb1m c\u1ea3i thi\u1ec7n ROAS c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n

            5 m\u1eb9o c\u1ea3i thi\u1ec7n gi\u00e1 tr\u1ecb trung b\u00ecnh \u0111\u01a1n h\u00e0ng.<\/h2>\n\n\n\n

            Qua nh\u1eefng \u0111i\u1ec1u tr\u00ean, b\u1ea1n c\u00f3 th\u1ec3 r\u00f5 r\u00e0ng nh\u1eadn th\u1ea5y l\u00e0 gi\u00e1 tr\u1ecb trung b\u00ecnh c\u1ee7a m\u1ed9t \u0111\u01a1n h\u00e0ng c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn d\u00f2ng ti\u1ec1n c\u1ee7a b\u1ea1n. Tuy nhi\u00ean, v\u1eabn c\u00f3 m\u1ed9t c\u00e2u h\u1ecfi c\u1ea7n \u0111\u01b0\u1ee3c tr\u1ea3 l\u1eddi: \u201c L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 kh\u00e1ch h\u00e0ng tr\u1edf n\u00ean trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00e0 quay tr\u1edf l\u1ea1i mua h\u00e0ng c\u1ee7a b\u1ea1n nhi\u1ec1u l\u1ea7n sau? \u201d<\/p>\n\n\n\n

            \u0110\u00f3 l\u00e0 \u0111i\u1ec1u m\u00e0 ch\u00fang t\u00f4i \u0111\u1ec1 c\u1eadp trong b\u00e0i vi\u1ebft n\u00e0y. C\u00f3 m\u1ed9t v\u00e0i c\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 th\u1ec3 \u00e1p d\u1ee5ng gi\u00fap \u0111\u1ea1t \u0111\u01b0\u1ee3c mong mu\u1ed1n, vi d\u1ee5 nh\u01b0:<\/p>\n\n\n\n

            1. B\u00e1n h\u00e0ng theo g\u00f3i, combo<\/li>
            2. Cung c\u1ea5p c\u00e1c khuy\u1ebfn m\u00e3i v\u1eadn chuy\u1ec3n<\/li>
            3. B\u00e1n ch\u00e9o s\u1ea3n ph\u1ea9m ( Cross- selling)<\/li>
            4. Ch\u01b0\u01a1ng tr\u00ecnh \u01b0u \u0111\u00e3i d\u00e0nh ri\u00eang cho kh\u00e1ch h\u00e0ng th\u00e0nh vi\u00ean<\/li>
            5. B\u00e1n c\u00e1c m\u1eb7t h\u00e0ng \u201cphi\u00ean b\u1ea3n gi\u1edbi h\u1ea1n\u201d<\/li><\/ol>\n\n\n\n

              T\u00ecm ra nh\u1eefng g\u00ec hi\u1ec7u qu\u1ea3 cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n s\u1ebd ph\u1ee5 thu\u1ed9c v\u00e0o nhi\u1ec1u y\u1ebfu t\u1ed1.<\/p>\n\n\n\n

              1. B\u00e1n h\u00e0ng theo g\u00f3i, combo<\/li><\/ol>\n\n\n\n

                G\u00f3i s\u1ea3n ph\u1ea9m gi\u00fap \u0111\u1ea9y kh\u00e1ch h\u00e0ng l\u00ean AOV cao h\u01a1n, \u0111\u1ed3ng th\u1eddi mang l\u1ea1i cho h\u1ecd gi\u00e1 tr\u1ecb t\u1ed1t h\u01a1n. H\u00e3y xem Food Huggers. H\u1ecd c\u00f3 to\u00e0n b\u1ed9 trang d\u00e0nh ri\u00eang cho c\u00e1c g\u00f3i, \u0111\u01b0\u1ee3c ti\u1ebfp th\u1ecb d\u01b0\u1edbi d\u1ea1ng b\u1ed9 th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng \u0111\u1ec3 b\u00e1n th\u00eam s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n

                \"\"<\/figure>\n\n\n\n
                1. Cung c\u1ea5p c\u00e1c \u01b0u \u0111\u00e3i v\u1eadn chuy\u1ec3n<\/li><\/ol>\n\n\n\n

                  \u201c\u0110\u01a1n h\u00e0ng tr\u00ean 200 ngh\u00ecn \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng freeship\u201d. \u00c1p d\u1ee5ng c\u00e1ch n\u00e0y c\u00f3 th\u1ec3 khi\u1ebfn c\u1eeda h\u00e0ng c\u1ee7a b\u1ea1n b\u00e1n \u0111\u01b0\u1ee3c nhi\u1ec1u h\u00e0ng h\u01a1n v\u00e0 \u0111\u01a1n v\u1ecb v\u1eadn chuy\u1ec3n c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb trung b\u00ecnh \u0111\u01a1n h\u00e0ng cao h\u01a1n<\/p>\n\n\n\n

                  Nhi\u1ec1u trang web th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ghi s\u1ed1 ti\u1ec1n kh\u00e1ch h\u00e0ng ph\u1ea3i chi \u0111\u1ec3 \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n \u0111\u01b0\u1ee3c giao h\u00e0ng mi\u1ec5n ph\u00ed. Nh\u01b0ng Emil Kristensen n\u00f3i r\u1eb1ng \u0111i\u1ec1u \u0111\u00f3 th\u00f4i ch\u01b0a \u0111\u1ee7 \u0111\u1ec3 th\u00fac \u0111\u1ea9y: \u201cB\u1ea1n c\u1ea7n cho kh\u00e1ch h\u00e0ng bi\u1ebft ch\u00ednh x\u00e1c h\u1ecd n\u00ean chi th\u00eam bao nhi\u00eau \u0111\u1ec3 h\u1ecd kh\u00f4ng b\u1ecf l\u1ee1 c\u01a1 h\u1ed9i \u0111\u01b0\u1ee3c giao h\u00e0ng mi\u1ec5n ph\u00ed. B\u1eb1ng c\u00e1ch n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch truy c\u1eadp c\u1ee7a m\u00ecnh, nh\u1eefng ng\u01b0\u1eddi \u0111ang g\u1eb7p kh\u00f3 kh\u0103n v\u00e0 t\u0103ng AOV.\u201d Anh \u1ea5y l\u01b0u \u00fd r\u1eb1ng n\u1ebfu b\u1ea1n b\u1ea3o ai \u0111\u00f3 \u201cH\u00e3y chi th\u00eam 2 \u0111\u00f4 la \u0111\u1ec3 \u0111\u01b0\u1ee3c giao h\u00e0ng mi\u1ec5n ph\u00ed\u201d, th\u00ec r\u1ea5t c\u00f3 th\u1ec3 h\u1ecd s\u1ebd chi nhi\u1ec1u h\u01a1n th\u1ebf.<\/p>\n\n\n\n

                  H\u00e3y xem Doris Sleep ch\u1eb3ng h\u1ea1n. Th\u01b0\u01a1ng hi\u1ec7u n\u00e0y khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng mua hai chi\u1ebfc g\u1ed1i \u0111\u1ec3 \u0111\u01b0\u1ee3c mi\u1ec5n ph\u00ed v\u1eadn chuy\u1ec3n. H\u01a1n n\u1eefa, c\u00f3 m\u1ed9t th\u00f4ng b\u00e1o v\u1ec1 \u0111i\u1ec1u n\u00e0y tr\u00ean trang gi\u1ecf h\u00e0ng v\u00e0 thanh to\u00e1n \u2014 v\u00e0 giao h\u00e0ng mi\u1ec5n ph\u00ed xu\u1ea5t hi\u1ec7n trong su\u1ed1t qu\u00e1 tr\u00ecnh \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o kh\u00e1ch h\u00e0ng bi\u1ebft li\u1ec7u gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng c\u1ee7a h\u1ecd \u0111\u00e3 \u0111\u1ea1t \u0111\u1ebfn ng\u01b0\u1ee1ng mi\u1ec5n ph\u00ed v\u1eadn chuy\u1ec3n hay ch\u01b0a.<\/p>\n\n\n\n

                  \"\"<\/figure>\n\n\n\n

                  \u0110\u1ed1i v\u1edbi nh\u00e3n h\u00e0ng n\u00e0y, ng\u01b0\u1ee1ng mi\u1ec5n ph\u00ed v\u1eadn chuy\u1ec3n l\u00e0 h\u01a1n 100 \u0111\u00f4 la – \u0111i\u1ec1u n\u00e0y c\u0169ng c\u00f3 ngh\u0129a l\u00e0 c\u1ea7n mua t\u1eeb hai chi\u1ebfc g\u1ed1i tr\u1edf l\u00ean.<\/p>\n\n\n\n

                  1. B\u00e1n ch\u00e9o<\/li><\/ol>\n\n\n\n

                    B\u00e1n ch\u00e9o s\u1ea3n ph\u1ea9m l\u00e0 m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng \u0111\u1ec3 \u0111\u01b0a h\u00e0ng h\u00f3a b\u1ed5 sung v\u00e0o gi\u1ecf h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng. H\u1ea7u h\u1ebft c\u00e1c gi\u1ecf h\u00e0ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed nh\u01b0 Shopee v\u00e0 Lazada \u0111\u1ec1u cung c\u1ea5p d\u1ecbch v\u1ee5 s\u1eb5n c\u00f3 n\u00e0y tr\u00ean c\u00e1c trang s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n

                    \"\"<\/figure>\n\n\n\n

                    \u0110i\u1ec1u n\u00e0y d\u1ec5 th\u1ea5y h\u01a1n nhi\u1ec1u v\u00e0 gi\u1edbi thi\u1ec7u n\u00f3 v\u00e0o th\u1eddi \u0111i\u1ec3m m\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u00e3 b\u00e0y t\u1ecf mong mu\u1ed1n mua h\u00e0ng.<\/p>\n\n\n\n

                    1. Ch\u01b0\u01a1ng tr\u00ecnh \u01b0u \u0111\u00e3i d\u00e0nh ri\u00eang cho kh\u00e1ch h\u00e0ng th\u00e0nh vi\u00ean<\/li><\/ol>\n\n\n\n

                      Vi\u1ec7c khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng mua s\u1eafm th\u01b0\u1eddng xuy\u00ean t\u1ea1i c\u1eeda h\u00e0ng c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 gi\u00fap AOV t\u0103ng theo th\u1eddi gian. T\u1ed1t h\u01a1n n\u1eefa, c\u00f3 r\u1ea5t nhi\u1ec1u c\u00f4ng c\u1ee5 v\u00e0 \u1ee9ng d\u1ee5ng \u0111\u1ec3 l\u1ef1a ch\u1ecdn gi\u00fap b\u1ea1n th\u1ef1c hi\u1ec7n vi\u1ec7c n\u00e0y, v\u00ec v\u1eady, vi\u1ec7c ch\u1ea1y ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft kh\u00f4ng qu\u00e1 th\u1ee7 c\u00f4ng ho\u1eb7c t\u1ed1n th\u1eddi gian.<\/p>\n\n\n\n

                      C\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 Smile.io gi\u00fap t\u1ef1 \u0111\u1ed9ng h\u00f3a v\u00e0 theo d\u00f5i \u0111i\u1ec3m c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1ef1 \u0111\u1ed9ng th\u01b0\u1edfng cho h\u1ecd khi b\u1ea1n \u0111\u1ea1t ng\u01b0\u1ee1ng \u0111i\u1ec3m. \u0110\u00e2y l\u00e0 c\u00e1ch n\u00f3 nh\u00ecn v\u00e0o \u0111i\u1ec3m \u0111\u0103ng k\u00fd th\u01b0\u01a1ng hi\u1ec7u th\u1ec3 h\u00ecnh FLEO Shorts.<\/p>\n\n\n\n

                      \"\"<\/figure>\n\n\n\n

                      Cara Hogan gi\u1ea3i th\u00edch r\u1eb1ng n\u1ebfu ai \u0111\u00f3 b\u1ecf gi\u1ecf h\u00e0ng, c\u00f3 th\u1ec3 \u0111\u00e2y l\u00e0 th\u1eddi \u0111i\u1ec3m t\u1ed1t \u0111\u1ec3 gi\u1ea3m gi\u00e1 \u0111\u1ec3 gi\u00e0nh l\u1ea1i h\u1ecd v\u00e0 chuy\u1ec3n \u0111\u1ed5i m\u1ed9t giao d\u1ecbch b\u00e1n c\u00f3 th\u1ec3 b\u1ecb m\u1ea5t. Ngo\u00e0i ra, b\u1ea1n c\u00f3 th\u1ec3 gi\u1ea3m gi\u00e1 cho l\u1ea7n mua th\u1ee9 hai \u0111\u1ec3 khuy\u1ebfn kh\u00edch l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng. C\u00f4 \u1ea5y tin r\u1eb1ng, \u201cGi\u1ea3m gi\u00e1 ngay l\u1eadp t\u1ee9c cho m\u1ecdi ng\u01b0\u1eddi mua \u0111ang l\u00e0m t\u1ed5n h\u1ea1i qu\u00e1 nhi\u1ec1u \u0111\u1ebfn AOV c\u1ee7a b\u1ea1n\u201d v\u00e0 khuy\u00ean b\u1ea1n n\u00ean lo\u1ea1i b\u1ecf gi\u1ea3m gi\u00e1 b\u1eadt l\u00ean \u0111\u1ec3 th\u1ea5y AOV t\u0103ng v\u1ecdt ngay l\u1eadp t\u1ee9c.<\/p>\n\n\n\n

                      1. B\u00e1n c\u00e1c m\u1eb7t h\u00e0ng phi\u00ean b\u1ea3n gi\u1edbi h\u1ea1n<\/li><\/ol>\n\n\n\n

                        Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y gi\u00fap t\u0103ng AOV, nh\u01b0ng c\u0169ng gi\u00fap th\u00fac \u0111\u1ea9y b\u00e1n th\u00eam nhi\u1ec1u s\u1ea3n ph\u1ea9m sang tr\u1ecdng, n\u01a1i b\u1ea1n \u0111ang b\u00e1n gi\u00e1 tr\u1ecb, ch\u1ee9 kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n

                        Ngay c\u1ea3 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u l\u00e2u \u0111\u1eddi nh\u01b0 Everlane c\u0169ng tu\u00e2n theo chi\u1ebfn l\u01b0\u1ee3c n\u00e0y. M\u1ed9t v\u00ed d\u1ee5 tuy\u1ec7t v\u1eddi l\u00e0 s\u1ef1 h\u1ee3p t\u00e1c g\u1ea7n \u0111\u00e2y c\u1ee7a h\u1ecd v\u1edbi The New York Times.<\/p>\n\n\n\n

                        \"\"<\/figure>\n\n\n\n

                        M\u1ee5c ti\u00eau \u1edf \u0111\u00e2y l\u00e0 s\u1eed d\u1ee5ng c\u1ea3 hai \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u1ec3 ki\u1ebfm kh\u00e1ch h\u00e0ng m\u1edbi, c\u0169ng nh\u01b0 t\u0103ng t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n v\u00e0 l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u t\u1eeb kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i. T\u1ea5t c\u1ea3 \u0111\u1ec1u l\u00e0m t\u0103ng AOV.<\/p>\n\n\n\n

                        \u0110\u1ecdc th\u00eam b\u00e0i vi\u1ebft t\u1ea1i:<\/p>\n\n\n\n

                        Boxme C\u00f4ng B\u1ed1 Cam K\u1ebft V\u1eadn H\u00e0nh D\u1ecbch V\u1ee5 Fulfillment N\u0103m 2023<\/a><\/p>\n\n\n\n

                        TH\u00d4NG B\u00c1O: Kho B\u00ecnh T\u00e2n Ch\u00ednh Th\u1ee9c \u0110i V\u00e0o Ho\u1ea1t \u0110\u1ed9ng<\/a><\/p>\n\n\n\n

                        V\u1ec1 Boxme<\/strong>: Boxme l\u00e0 nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 h\u1eadu c\u1ea7n h\u1ed7 tr\u1ee3 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed h\u00e0ng \u0111\u1ea7u t\u1ea1i \u0110\u00f4ng Nam \u00c1, gi\u00fap tri\u1ec3n khai h\u00e0ng lo\u1ea1t c\u00e1c chi\u1ebfn d\u1ecbch b\u00e1n h\u00e0ng online cho h\u01a1n 600 nh\u00e3n h\u00e0ng ti\u00eau bi\u1ec3u t\u1ea1i khu v\u1ef1c nh\u01b0 Tefal, Panasonic, AHC, Merzy, Colgate, Highland\u2026<\/p>\n\n\n\n

                        \"\"<\/figure>\n\n\n
                        \"\"<\/figure>","protected":false},"excerpt":{"rendered":"

                        Gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng trung b\u00ecnh c\u1ee7a b\u1ea1n (AOV – Avarage order value) kh\u00f4ng h\u1ec1 l\u00e0 m\u1ed9t s\u1ed1 li\u1ec7u ph\u00f9 phi\u1ebfm. S\u1ed1 li\u1ec7u n\u00e0y c\u00f3 kh\u1ea3 n\u0103ng d\u1ef1 b\u00e1o \u0111\u01a1n h\u00e0ng v\u00e0 doanh thu d\u1ef1a v\u00e0o c\u00e1c gi\u00e1 tr\u1ecb trung b\u00ecnh c\u1ee7a m\u1ed9t \u0111\u01a1n h\u00e0ng theo b\u00e1o c\u00e1o qu\u1ea3n l\u00fd t\u1ed3n kho, v\u00e0 quan tr\u1ecdng […]<\/p>\n","protected":false},"author":1,"featured_media":92963,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-92959","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-logistics"],"_links":{"self":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts\/92959","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/comments?post=92959"}],"version-history":[{"count":0,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts\/92959\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/media\/92963"}],"wp:attachment":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/media?parent=92959"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/categories?post=92959"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/tags?post=92959"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}