{"id":92707,"date":"2022-12-06T03:25:22","date_gmt":"2022-12-06T03:25:22","guid":{"rendered":"https:\/\/blog.boxme.asia\/vi\/?p=92707"},"modified":"2022-12-06T03:25:22","modified_gmt":"2022-12-06T03:25:22","slug":"cach-chuyen-doi-mo-hinh-cua-hang-ban-le-tu-online-sang-offline","status":"publish","type":"post","link":"https:\/\/boxme.asia\/vi\/cach-chuyen-doi-mo-hinh-cua-hang-ban-le-tu-online-sang-offline\/","title":{"rendered":"C\u00e1ch chuy\u1ec3n \u0111\u1ed5i m\u00f4 h\u00ecnh c\u1eeda h\u00e0ng b\u00e1n l\u1ebb t\u1eeb online sang offline"},"content":{"rendered":"\n

Chuy\u1ec3n \u0111\u1ed5i m\u00f4 h\u00ecnh c\u1eeda h\u00e0ng b\u00e1n l\u1ebb t\u1eeb online sang offline ng\u00e0y c\u00e0ng gia t\u0103ng. Theo b\u00e1o c\u00e1o c\u1ee7a Statista, s\u1ed1 l\u01b0\u1ee3ng mua s\u1eafm qua Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u00e3 t\u0103ng \u0111\u00e1ng k\u1ec3 trong n\u0103m v\u1eeba qua v\u00e0 \u0111\u00e3 chi\u1ebfm \u0111\u1ebfn 21,8% th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb tr\u00ean to\u00e0n c\u1ea7u v\u00e0o n\u0103m 2021.<\/p>\n\n\n\n

Tuy nhi\u00ean, 70% s\u1ed1 ng\u01b0\u1eddi thu\u1ed9c th\u1ebf h\u1ec7 gen Y \u2013 Millennials th\u00edch \u0111\u1ebfn mua s\u1eafm tr\u1ef1c ti\u1ebfp t\u1ea1i c\u1eeda h\u00e0ng d\u00f9 r\u1eb1ng h\u1ecd d\u00e0nh \u0111\u1ebfn 7,5 ti\u1ebfng m\u1ed7i ng\u00e0y \u0111\u1ec3 online. 87% s\u1ed1 kh\u00e1ch h\u00e0ng \u0111\u1ec1u t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m online tr\u01b0\u1edbc khi h\u1ecd quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng \u1edf c\u1eeda h\u00e0ng tr\u1ef1c ti\u1ebfp.<\/p>\n\n\n\n

V\u1eady \u0111i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 g\u00ec?<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Kh\u00e1ch h\u00e0ng \u0111\u1ed3ng th\u1eddi th\u00edch s\u1ef1 ti\u1ec7n l\u1ee3i c\u1ee7a vi\u1ec7c xem h\u00e0ng tr\u1ef1c tuy\u1ebfn k\u1ebft h\u1ee3p v\u1edbi mua s\u1eafm t\u1ea1i c\u1eeda h\u00e0ng tr\u1ef1c ti\u1ebfp. <\/strong>C\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 c\u00f3 th\u1ec3 ki\u1ec3m so\u00e1t tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u00e0 qu\u00e1 tr\u00ecnh mua h\u00e0ng l\u00e0 k\u1ebft h\u1ee3p \u0111\u1ed3ng th\u1eddi c\u1ea3 b\u00e1n h\u00e0ng online v\u00e0 c\u1eeda h\u00e0ng offline \u0111\u1ec3 c\u00f3 th\u1ec3 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng c\u00f9ng l\u00fac. Nh\u1eefng ti\u1ebfn b\u1ed9 trong c\u00f4ng ngh\u1ec7 \u0111\u00e3 gi\u00fap nhi\u1ec1u nh\u00e0 b\u00e1n l\u1ebb cung c\u1ea5p tr\u1ea3i nghi\u1ec7m mua s\u1eafm online \u0111\u1ebfn offline (O2O) cho kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

\u0110i\u1ec1u n\u00e0y \u0111\u1eb7t ra c\u00e2u h\u1ecfi: \u201cL\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c vi\u1ec7c n\u00e0y?\u201d <\/p>\n\n\n\n

Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang t\u00f4i s\u1ebd cung c\u1ea5p chi\u1ebfn l\u01b0\u1ee3c cho nh\u00e0 b\u00e1n l\u1ebb, nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 c\u00f3 c\u1eeda h\u00e0ng th\u1ef1c t\u1ebf c\u00e1ch th\u1ee9c \u0111\u1ec3 th\u1ef1c hi\u1ec7n m\u1edf m\u1ed9t c\u1eeda h\u00e0ng online nh\u1eb1m gia t\u0103ng doanh s\u1ed1.<\/p>\n\n\n\n

T\u1ed5ng quan c\u00e1ch chuy\u1ec3n \u0111\u1ed5i t\u1eeb c\u1eeda h\u00e0ng online sang c\u1eeda h\u00e0ng offline trong b\u00e1n l\u1ebb<\/h2>\n\n\n\n

Theo \u0111\u1ecbnh ngh\u0129a, offline \u0111\u1ebfn online l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111a k\u00eanh v\u1edbi 2 m\u1ee5c ti\u00eau ch\u00ednh:<\/p>\n\n\n\n

\u2013 Thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng t\u1eeb k\u00eanh online sang mua s\u1eafm \u1edf c\u1eeda h\u00e0ng th\u1ef1c t\u1ebf<\/strong><\/p>\n\n\n\n

\u2013 Cung c\u1ea5p tr\u1ea3i nghi\u1ec7m li\u1ec1n m\u1ea1ch trong su\u1ed1t 3 giai \u0111o\u1ea1n mua h\u00e0ng: tr\u01b0\u1edbc, trong v\u00e0 sau khi b\u00e1n h\u00e0ng<\/strong><\/p>\n\n\n\n

C\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 b\u00e1n h\u00e0ng \u1edf offline hay online \u0111\u1ec1u l\u00e0 s\u1eed d\u1ee5ng \u0111\u1ed3ng th\u1eddi 2 k\u00eanh b\u00e1n \u0111\u1ec3 c\u00f3 th\u1ec3 b\u1ed5 sung l\u1eabn nhau<\/strong> thay v\u00ec tr\u1ea3i nghi\u1ec7m \u0111\u1ee9t \u0111o\u1ea1n. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m:<\/p>\n\n\n\n

\u2013 \u0110\u1ebfn v\u00e0 nh\u1eadn c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u00e3 mua tr\u1ef1c tuy\u1ebfn t\u1ea1i c\u00e1c c\u1eeda h\u00e0ng tr\u1ef1c ti\u1ebfp \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ecdn v\u1edbi c\u00e1c d\u1ecbch v\u1ee5 b\u1ed5 sung nh\u01b0 l\u1eafp r\u00e1p ho\u1eb7c \u0111\u00e3 \u0111\u01b0\u1ee3c c\u00e0i \u0111\u1eb7t s\u1eb5n<\/p>\n\n\n\n

\u2013 Mua s\u1eafm online ngay trong khi \u0111ang gh\u00e9 c\u1eeda h\u00e0ng offline<\/p>\n\n\n\n

\u2013 Ch\u1ea5p nh\u1eadn ho\u00e0n tr\u1ea3 c\u00e1c \u0111\u01a1n h\u00e0ng v\u00e0 s\u1ea3n ph\u1ea9m online t\u1ea1i c\u00e1c c\u1eeda h\u00e0ng th\u1ef1c t\u1ebf<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

C\u00e1ch x\u00e1c \u0111\u1ecbnh m\u00f4 h\u00ecnh kinh doanh online sang offline<\/h2>\n\n\n\n

Th\u1eadt kh\u00f3 \u0111\u1ec3 c\u00f3 th\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c khi n\u00e0o b\u1ea1n c\u1ea7n b\u1eaft \u0111\u1ea7u qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i t\u1eeb online sang offline c\u1ee7a b\u1ea1n v\u00ec c\u00f3 r\u1ea5t nhi\u1ec1u y\u1ebfu t\u1ed1 kinh doanh c\u1ea7n xem x\u00e9t. \u0110\u1ea7u ti\u00ean h\u00e3y t\u1eadp trung b\u1eaft \u0111\u1ea7u v\u1edbi \u0111i\u1ec1u m\u00e0 b\u1ea1n \u0111ang c\u00f3. Khi b\u1ea1n hi\u1ec3u \u0111\u00fang c\u00e1c kh\u00e1i ni\u1ec7m v\u00e0 nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n, b\u1ea1n c\u0169ng \u0111\u00e3 s\u1eb5n s\u00e0ng t\u1eadn d\u1ee5ng \u0111i\u1ec3m m\u1ea1nh c\u1ee7a m\u00ecnh v\u00e0 \u0111i\u1ec1u ch\u1ec9nh m\u00f4 h\u00ecnh kinh doanh \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c \u01b0u ti\u00ean m\u1edbi ho\u1eb7c \u0111\u1ed1i ph\u00f3 v\u1edbi \u00e1p l\u1ef1c.<\/p>\n\n\n\n

C\u00f3 3 y\u1ebfu t\u1ed1 m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 chuy\u1ec3n \u0111\u00f4i m\u00f4 h\u00ecnh kinh doanh t\u1eeb online sang offline:<\/p>\n\n\n\n

Qu\u1ea3n l\u00fd d\u1eef li\u1ec7u:<\/h3>\n\n\n\n

\u0110\u1ec3 thi\u1ebft l\u1eadp chi\u1ebfn l\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ed5i t\u1eeb online \u0111\u1ebfn offline m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, b\u1ea1n n\u00ean b\u1eaft \u0111\u1ea7u \u0111\u00e1nh gi\u00e1 d\u1eef li\u1ec7u b\u1ea1n \u0111\u00e3 thu th\u1eadp \u0111\u01b0\u1ee3c cho \u0111\u1ebfn hi\u1ec7n t\u1ea1i. \u0110\u1ecbnh h\u00ecnh t\u00ecnh h\u00ecnh hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1ch t\u1ef1 h\u1ecfi b\u1ea3 th\u00e2n m\u1ed9t s\u1ed1 c\u00e2u h\u1ecfi nh\u01b0:<\/p>\n\n\n\n

\u2013 B\u1ea1n c\u00f3 \u0111ang l\u01b0u tr\u1eef d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh \u1edf nhi\u1ec1u \u0111\u1ecba \u0111i\u1ec3m kh\u00f4ng?<\/p>\n\n\n\n

\u2013 Th\u00f4ng tin d\u1eef li\u1ec7u n\u00e0o b\u1ea1n hay l\u01b0u tr\u1eef? Th\u00f4ng tin n\u00e0y c\u00f3 gi\u00fap \u00edch cho b\u1ea1n kh\u00f4ng v\u00e0 c\u00f3 ph\u00f9 h\u1ee3p kh\u00f4ng?<\/p>\n\n\n\n

\u0110\u1ec3 c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing, \u0111i\u1ec1u quan tr\u1ecdng b\u1ea1n c\u1ea7n l\u00e0m l\u00e0 thu th\u1eadp th\u00f4ng tin kh\u00e1ch h\u00e0ng v\u00e0o m\u1ed9t kho trung t\u00e2m d\u1eef li\u1ec7u<\/strong>. B\u1eb1ng nhi\u1ec1u c\u00e1ch hi\u1ec7n \u0111\u1ea1i nh\u01b0 l\u00e0 \u00e1p d\u1ee5ng h\u1ec7 th\u1ed1ng CRM, l\u01b0\u1ee3ng l\u1edbn th\u00f4ng tin c\u00f3 th\u1ec3 t\u1ef1 \u0111\u1ed9ng h\u00f3a gi\u00fap cho b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3. <\/p>\n\n\n\n

V\u00ed d\u1ee5 nh\u01b0 b\u1ea1n mu\u1ed1n nh\u1eafm \u0111\u1ebfn m\u1ed9t t\u1eadp kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3 trong nh\u00f3m, h\u1ec7 th\u1ed1ng c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n l\u1ecdc v\u00e0 h\u01b0\u1edbng \u0111\u1ebfn nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee5 th\u1ec3 nh\u1edd c\u00e1c d\u1eef li\u1ec7u th\u00f4ng tin m\u00e0 b\u1ea1n cung c\u1ea5p.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Th\u1ea5u hi\u1ec3u nhu c\u1ea7u kh\u00e1ch h\u00e0ng<\/h3>\n\n\n\n

Sau khi b\u1ea1n c\u00f3 th\u1ec3 v\u1ebd ra \u0111\u01b0\u1ee3c b\u1ee9c tranh ch\u00e2n dung kh\u00e1ch h\u00e0ng t\u1eeb nh\u1eefng ngu\u1ed3n th\u00f4ng tin d\u1ed3i d\u00e0o c\u1ee7a b\u1ea1n, b\u01b0\u1edbc ti\u1ebfp theo b\u1ea1n c\u1ea7n l\u00e0m l\u00e0 hi\u1ec3u nhu c\u1ea7u th\u1ea7m k\u00edn nh\u1ea5t c\u1ee7a kh\u00e1ch h\u00e0ng, ch\u1ec9 ra nh\u1eefng \u0111i\u1ec3m kh\u00e1c bi\u1ec7t, h\u00e0nh vi mua s\u1eafm v\u00e0 m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 kh\u00e1c. B\u1ea1n c\u1ea7n t\u1ed5ng h\u1ee3p nh\u1eefng kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh th\u00e0nh c\u00e1c ph\u00e2n kh\u00fac kh\u00e1c nhau \u0111\u1ec3 t\u1ea1o c\u00e1c \u01b0u \u0111\u00e3i v\u00e0 \u01b0u \u0111\u00e3i \u0111\u1ed9c quy\u1ec1n th\u1ef1c s\u1ef1 ph\u00f9 h\u1ee3p v\u1edbi h\u1ecd. <\/strong>\u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng tr\u00e1nh \u0111\u01b0\u1ee3c vi\u1ec7c l\u00e0m phi\u1ec1n v\u00ec nh\u1eefng \u01b0u \u0111\u00e3i h\u1ecd kh\u00f4ng c\u00f3 nhu c\u1ea7u v\u00e0 h\u1ecd kh\u00f4ng quan t\u00e2m.<\/p>\n\n\n\n

\u2013 B\u1ea1n \u0111\u00e3 c\u1eadp nh\u1eadt ch\u00e2n dung kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh ch\u01b0a?<\/p>\n\n\n\n

\u2013 C\u00e1c th\u00f4ng tin kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n l\u1ea5y \u0111\u01b0\u1ee3c d\u1ef1a v\u00e0o gi\u1ea3 \u0111\u1ecbnh hay \u0111\u00e3 nghi\u00ean c\u1ee9u?<\/p>\n\n\n\n

\u2013 B\u1ea1n c\u1ea7n l\u00e0m g\u00ec \u0111\u1ec3 c\u00f3 th\u1ec3 th\u1ea5u hi\u1ec3u s\u00e2u h\u01a1n t\u01b0 duy kh\u00e1ch h\u00e0ng nh\u01b0 s\u1edf th\u00edch, \u01b0u ti\u00ean hay m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd?<\/p>\n\n\n\n

B\u1ea1n c\u00f3 th\u1ec3 ti\u1ebfn h\u00e0nh ph\u1ecfng v\u1ea5n m\u1ed9t nh\u00f3m kh\u00e1ch h\u00e0ng ho\u1eb7c ph\u1ecfng v\u1ea5n 1-1 \u0111\u1ec3 c\u00f3 th\u1ec3 hi\u1ec3u h\u01a1n quan \u0111i\u1ec3m c\u1ee7a h\u1ecd. Nh\u1eefng chi ti\u1ebft n\u00e0y khi k\u1ebft h\u1ee3p v\u1edbi c\u00e1c th\u00f4ng tin b\u1ea1n c\u00f3 s\u1eb5n s\u1ebd cung c\u1ea5p cho b\u1ea1n m\u1ed9t \u0111\u1ecbnh h\u01b0\u1edbng r\u00f5 r\u00e0ng \u0111\u1ec3 c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ed5i t\u1eeb mua s\u1eafm online sang mua s\u1eafm offline.<\/p>\n\n\n\n

Ph\u1ea7n m\u1ec1m v\u00e0 gi\u1ea3i ph\u00e1p<\/h3>\n\n\n\n

Ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng \u0111a k\u00eanh c\u00f3 th\u1ec3 t\u1ed3n t\u1ea1i v\u1edbi h\u00e0ng tr\u0103m \u0111i\u1ec3m ti\u1ebfp x\u00fac kh\u00e1ch h\u00e0ng, do \u0111\u00f3, gi\u1ea3i ph\u00e1p online \u0111\u1ebfn offline c\u00f3 th\u1ec3 c\u1ef1c k\u1ef3 ph\u1ee9c t\u1ea1p ho\u1eb7c \u0111\u01a1n gi\u1ea3n, t\u00f9y thu\u1ed9c v\u00e0o c\u00e1ch ti\u1ebfp c\u1eadn c\u1ee7a b\u1ea1n. B\u1ea1n c\u1ea7n \u0111\u1ea3m b\u1ea3o r\u1eb1ng gi\u1ea3i ph\u00e1p O2O c\u1ee7a b\u1ea1n v\u00e0 h\u1ec7 th\u1ed1ng k\u1ebft n\u1ed1i \u0111\u1ee7 t\u1ed1t \u0111\u1ec3 l\u01b0u tr\u1eef th\u00f4ng tin d\u1eef li\u1ec7u m\u1ed9t c\u00e1ch nh\u1ea5t qu\u00e1n.<\/p>\n\n\n\n

M\u1ed9t s\u1ed1 gi\u1ea3i ph\u00e1p Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed kh\u00f4ng c\u1ea7n t\u00edch h\u1ee3p ph\u1ee9c t\u1ea1p v\u00e0 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c tri\u1ec3n khai nhanh ch\u00f3ng tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng n\u1ed9i dung Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed hi\u1ec7n c\u00f3 c\u1ee7a b\u1ea1n, nh\u01b0ng v\u1eabn t\u0103ng m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng doanh thu tr\u1ef1c tuy\u1ebfn c\u1ee7a b\u1ea1n \u2013 v\u00ed d\u1ee5 nh\u01b0 Omisell.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u0110\u1ec3 t\u00ecm hi\u1ec3u th\u00eam c\u00e1c ph\u1ea7n m\u1ec1m hay gi\u1ea3i ph\u00e1p gi\u00fap b\u1ea1n qu\u1ea3n l\u00fd \u0111\u1ed3ng th\u1eddi \u0111a k\u00eanh b\u00e1n c\u1ea3 online v\u00e0 offline, b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o th\u00eam v\u1ec1 Omisell t\u1ea1i \u0111\u00e2y<\/a><\/p>\n\n\n\n

L\u00e0m sao \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i kinh doanh online<\/h2>\n\n\n\n

C\u00f3 r\u1ea5t nhi\u1ec1u quy\u1ebft \u0111\u1ecbnh quan tr\u1ecdng b\u1ea1n c\u1ea7n ph\u1ea3i \u0111\u01b0a ra cho c\u00f4ng vi\u1ec7c kinh doanh online c\u1ee7a m\u00ecnh. Ch\u00fang t\u00f4i hi\u1ec3u t\u1ea5t c\u1ea3 m\u1ecdi c\u00f4ng vi\u1ec7c kinh doanh \u0111\u1ec1u c\u00f3 nh\u1eefng nhu c\u1ea7u v\u00e0 \u01b0u ti\u00ean kh\u00e1c nhau. Ch\u00ednh v\u00ec v\u1eady ch\u00fang t\u00f4i \u0111\u00e3 li\u1ec7t k\u00ea ra 8 y\u00eau c\u1ea7u v\u00e0 \u01b0u ti\u00ean quan tr\u1ecdng nh\u1ea5t trong b\u1ea5t c\u1ee9 tr\u01b0\u1eddng h\u1ee3p n\u00e0o m\u00e0 b\u1ea1n c\u1ea7n ph\u1ea3i xem x\u00e9t:<\/p>\n\n\n\n

1.Quy\u1ebft \u0111\u1ecbnh n\u1ec1n t\u1ea3ng<\/p>\n\n\n\n

2.Chia c\u00e1c s\u1ea3n ph\u1ea9m cho 2 c\u1eeda h\u00e0ng online v\u00e0 offline<\/p>\n\n\n\n

3.X\u1eed l\u00fd v\u1eadn chuy\u1ec3n v\u00e0 \u0111\u00f3ng g\u00f3i \u0111\u01a1n h\u00e0ng<\/p>\n\n\n\n

4.Ch\u1ecdn POS \u0111\u1ec3 qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i li\u1ec1n m\u1ea1ch<\/p>\n\n\n\n

5.Chu\u1ea9n b\u1ecb ngu\u1ed3n l\u1ef1c nh\u00e2n s\u1ef1 <\/p>\n\n\n\n

6.So s\u00e1nh Marketing online v\u00e0 offline<\/p>\n\n\n\n

7.B\u1eaft \u0111\u1ea7u m\u1edf c\u1eeda h\u00e0ng b\u00e1n l\u1ebb online<\/p>\n\n\n\n

8.Theo d\u00f5i k\u1ebft qu\u1ea3 t\u1eeb kinh doanh online \u0111\u1ebfn offline<\/p>\n\n\n\n

Quy\u1ebft \u0111\u1ecbnh n\u1ec1n t\u1ea3ng<\/h2>\n\n\n\n

B\u01b0\u1edbc quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i m\u00f4 h\u00ecnh kinh doanh l\u00e0 quy\u1ebft \u0111\u1ecbnh n\u1ec1n t\u1ea3ng<\/p>\n\n\n\n

\u2013 N\u1ebfu b\u1ea1n \u0111\u00e3 c\u00f3 s\u1eb5n website, b\u1ea1n c\u00f3 th\u1ec3 h\u1ecfi ho\u1eb7c nghi\u00ean c\u1ee9u tr\u1ef1c ti\u1ebfp nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 website c\u1ee7a b\u1ea1n. H\u1ea7u h\u1ebft h\u1ecd \u0111\u1ec1u c\u00f3 th\u1ec3 cung c\u1ea5p th\u00f4ng tin v\u1ec1 m\u1edf m\u1ed9t gian h\u00e0ng Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. T\u1eeb \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 th\u00eam nh\u1eefng t\u00ednh n\u0103ng b\u00e1n h\u00e0ng tr\u00ean trang. B\u1eaft \u0111\u1ea7u l\u00e0m c\u1eeda h\u00e0ng online c\u00f2n tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n n\u1eefa n\u1ebfu b\u1ea1n li\u00ean k\u1ebft v\u1edbi h\u1ec7 th\u1ed1ng POS.<\/p>\n\n\n\n

\u2013 Trong tr\u01b0\u1eddng h\u1ee3p b\u1ea1n ch\u01b0a c\u00f3 website, b\u1ea1n c\u00f3 th\u1ec3 ki\u1ec3m tra xem h\u1ec7 th\u1ed1ng POS c\u1ee7a m\u00ecnh c\u00f3 t\u00edch h\u1ee3p ri\u00eang v\u00e0o b\u1ea5t k\u1ef3 n\u1ec1n t\u1ea3ng Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed n\u00e0o hay kh\u00f4ng. V\u00ed d\u1ee5: n\u1ebfu c\u1eeda h\u00e0ng c\u1ee7a b\u1ea1n \u0111ang s\u1eed d\u1ee5ng POS g\u1ed1c, b\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng thi\u1ebft l\u1eadp c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn tr\u00ean n\u1ec1n t\u1ea3ng, t\u1ea1o tr\u1ea3i nghi\u1ec7m mua s\u1eafm li\u1ec1n m\u1ea1ch v\u00e0 r\u00fat ng\u1eafn th\u1eddi gian chuy\u1ec3n \u0111\u1ed5i. <\/p>\n\n\n\n

M\u1ee9c t\u1ed3n kho t\u1ea1i c\u1eeda h\u00e0ng th\u1ef1c t\u1ebf c\u1ee7a b\u1ea1n s\u1ebd \u0111\u1ed3ng b\u1ed9 h\u00f3a t\u1ef1 \u0111\u1ed9ng v\u00e0 ch\u00ednh x\u00e1c v\u1edbi c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn c\u1ee7a b\u1ea1n, gi\u00fap vi\u1ec7c qu\u1ea3n l\u00fd c\u1ea3 hai k\u00eanh b\u00e1n h\u00e0ng tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n.<\/p>\n\n\n\n

Chia c\u00e1c s\u1ea3n ph\u1ea9m tr\u00ean m\u1ecdi n\u1ec1n t\u1ea3ng<\/h2>\n\n\n\n

Sau b\u01b0\u1edbc \u0111\u1ea7u, b\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh b\u1ea1n s\u1ebd chia c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh qua c\u00e1c gian h\u00e0ng offline v\u00e0 online nh\u01b0 th\u1ebf n\u00e0o:<\/p>\n\n\n\n

\u2013 S\u1ea3n ph\u1ea9m n\u00e0o m\u00e0 b\u1ea1n \u0111ang b\u00e1n th\u1ef1c t\u1ebf t\u1ea1i c\u1eeda h\u00e0ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c b\u00e1n online?<\/p>\n\n\n\n

\u2013 S\u1ea3n ph\u1ea9m n\u00e0o ph\u00f9 h\u1ee3p \u0111\u1ec3 b\u00e1n online nh\u01b0ng l\u1ea1i k ph\u00f9 h\u1ee3p \u0111\u1ec3 b\u00e1n offline?<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u0110i\u1ec1u n\u00e0y ph\u1ee5 thu\u1ed9c v\u00e0o m\u00f4 h\u00ecnh kinh doanh c\u1ee7a b\u1ea1n v\u00e0 t\u00ednh ch\u1ea5t s\u1ea3n ph\u1ea9m. \u0110\u1eb7c bi\u1ec7t, c\u00f3 m\u1ed9t s\u1ed1 s\u1ea3n ph\u1ea9m b\u1ecb h\u1ea1n ch\u1ebf ho\u1eb7c c\u1ea5m b\u00e1n tr\u1ef1c tuy\u1ebfn. Ngo\u00e0i c\u00e1c h\u1ea1n ch\u1ebf ph\u00e1p l\u00fd, s\u1ebd c\u00f3 m\u1ed9t s\u1ed1 s\u1ea3n ph\u1ea9m kh\u00f3 c\u00f3 th\u1ec3 b\u00e1n khi b\u00e1n tr\u1ef1c tuy\u1ebfn, ch\u1eb3ng h\u1ea1n nh\u01b0 c\u00e1c m\u1eb7t h\u00e0ng mua k\u00e8m nhanh v\u1edbi k\u00edch th\u01b0\u1edbc nh\u1ecf b\u1ea1n th\u01b0\u1eddng th\u1ea5y g\u1ea7n qu\u1ea7y thanh to\u00e1n.<\/p>\n\n\n\n

X\u1eed l\u00fd v\u1eadn chuy\u1ec3n v\u00e0 \u0111\u00f3ng g\u00f3i \u0111\u01a1n h\u00e0ng<\/h2>\n\n\n\n

Khi b\u1ea1n m\u1edf c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn, vi\u1ec7c ph\u00e2n ph\u1ed1i c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u1ebfn kh\u00e1ch h\u00e0ng kh\u00f4ng c\u00f2n \u0111\u01a1n gi\u1ea3n ch\u1ec9 l\u00e0 b\u1ecf h\u00e0ng h\u00f3a v\u00e0o gi\u1ecf, thu ng\u00e2n in h\u00f3a \u0111\u01a1n v\u00e0 thanh to\u00e1n. B\u1ea1n c\u1ea7n v\u1ebd ra m\u1ed9t quy tr\u00ecnh ho\u00e0n th\u00e0nh \u0111\u01a1n h\u00e0ng v\u00e0 v\u1eadn chuy\u1ec3n r\u00f5 r\u00e0ng.<\/p>\n\n\n\n

\u2013 C\u00f3 m\u1ed9t c\u00e1ch l\u00e0 b\u1ea1n t\u1ef1 lo vi\u1ec7c \u0111\u00f3ng g\u00f3i v\u00e0 v\u1eadn chuy\u1ec3n s\u1ea3n ph\u1ea9m. <\/p>\n\n\n\n

\u2013 C\u00e1ch th\u1ee9 hai l\u00e0 b\u1ea1n s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 c\u1ee7a b\u00ean th\u1ee9 3- t\u01b0\u01a1ng t\u1ef1 Boxme. C\u00e1c nh\u00e0 cung c\u1ea5p nh\u01b0 ch\u00fang t\u00f4i c\u00f3 th\u1ec3 l\u01b0u tr\u1eef, nh\u1eb7t, \u0111\u00f3ng g\u00f3i v\u00e0 v\u1eadn chuy\u1ec3n c\u00e1c \u0111\u01a1n h\u00e0ng online tr\u1ef1c ti\u1ebfp \u0111\u1ebfn v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n. N\u1ebfu b\u1ea1n ch\u1ecdn ph\u01b0\u01a1ng ph\u00e1p n\u00e0y, h\u00e3y c\u1ed1 g\u1eafng ch\u1ecdn nh\u1eefng \u0111\u01a1n v\u1ecb cung c\u1ea5p d\u1ecbch v\u1ee5 v\u1eadn chuy\u1ec3n l\u00e0m vi\u1ec7c tr\u1ef1c ti\u1ebfp v\u1edbi c\u00e1c s\u00e0n Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u1ec3 gi\u00fap \u0111\u01a1n gi\u1ea3n h\u00f3a qu\u00e1 tr\u00ecnh. Nhi\u1ec1u b\u00ean v\u1eadn chuy\u1ec3n c\u00f3 th\u1ec3 cung c\u1ea5p cho b\u1ea1n nhi\u1ec1u t\u00f9y ch\u1ecdn v\u1eadn chuy\u1ec3n.<\/p>\n\n\n\n

D\u00f9 b\u1ea1n ch\u1ecdn c\u00e1ch n\u00e0o, h\u00e3y \u0111\u1ea3m b\u1ea3o tu\u00e2n theo quy tr\u00ecnh tr\u1ecdn g\u00f3i th\u00edch h\u1ee3p, s\u1ea3n ph\u1ea9m \u0111\u1ea3m b\u1ea3o v\u00e0 bao b\u00ec c\u1ee7a b\u1ea1n s\u1ea1ch s\u1ebd tr\u01b0\u1edbc khi g\u1eedi ch\u00fang \u0111i.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Ch\u1ecdn POS \u0111\u1ec3 qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i li\u1ec1n m\u1ea1ch<\/h2>\n\n\n\n

H\u1ec7 th\u1ed1ng POS t\u1ea1i c\u1eeda h\u00e0ng \u0111\u01b0\u1ee3c li\u00ean k\u1ebft v\u1edbi n\u1ec1n t\u1ea3ng Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u00e0 c\u00e1ch d\u1ec5 nh\u1ea5t v\u00e0 nhanh nh\u1ea5t \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c online sang offline. N\u00f3 qu\u1ea3n l\u00fd d\u1eef li\u1ec7u v\u00e0 quy tr\u00ecnh l\u00e0m vi\u1ec7c cho c\u1ea3 doanh nghi\u1ec7p th\u1ef1c t\u1ebf v\u00e0 tr\u1ef1c tuy\u1ebfn c\u1ee7a b\u1ea1n c\u00f9ng m\u1ed9t l\u00fac:<\/p>\n\n\n\n

\u2013 C\u1eadp nh\u1eadt h\u00e0ng t\u1ed3n t\u1eeb online sang offline t\u1ee9c th\u00ec, tr\u00e1nh l\u1ed7i h\u00e0ng<\/p>\n\n\n\n

\u2013 Qu\u1ea3n l\u00fd thanh to\u00e1n v\u1edbi b\u00e1o c\u00e1o b\u00e1n h\u00e0ng t\u1ed5ng h\u1ee3p v\u00e0 b\u00e1o c\u00e1o ri\u00eang cho t\u1eebng k\u00eanh<\/p>\n\n\n\n

\u2013 \u0110\u1ed3ng b\u1ed9 khuy\u1ebfn m\u1ea1i online \u0111\u1ec3 \u00e1p d\u1ee5ng cho c\u1eeda h\u00e0ng offline<\/p>\n\n\n\n

Chu\u1ea9n b\u1ecb ngu\u1ed3n l\u1ef1c nh\u00e2n s\u1ef1<\/h2>\n\n\n\n

Khi b\u1ea1n m\u1edf m\u1ed9t k\u00eanh b\u00e1n h\u00e0ng m\u1edbi, c\u00f3 kh\u1ea3 n\u0103ng b\u1ea1n c\u1ea7n nhi\u1ec1u nh\u00e2n s\u1ef1 \u0111\u1ec3 qu\u1ea3n l\u00fd. M\u1ed9t v\u00e0i v\u1ecb tr\u00ed b\u1ea1n c\u1ea7n c\u00e2n nh\u1eafc nh\u01b0:<\/p>\n\n\n\n

\u2013 Qu\u1ea3n l\u00fd c\u1eeda h\u00e0ng Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/p>\n\n\n\n

\u2013 Digital Marketing Specialist<\/p>\n\n\n\n

\u2013 Online Merchandiser<\/p>\n\n\n\n

\u2013 Thi\u1ebft k\u1ebf graphic<\/p>\n\n\n\n

V\u1edbi c\u00e1c m\u00f4 h\u00ecnh kinh doanh nh\u1ecf v\u00e0 v\u1eeba, nh\u1eefng v\u1ecb tr\u00ed n\u00e0y b\u1ea1n c\u00f3 th\u1ec3 thu\u00ea nh\u00e2n vi\u00ean th\u1eddi s\u1ef1. Tuy nhi\u00ean, h\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng k\u00eanh b\u00e1n h\u00e0ng online c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c qu\u1ea3n l\u00fd b\u1edfi nh\u1eefng ng\u01b0\u1eddi th\u1eadt s\u1ef1 hi\u1ec3u v\u1ec1 c\u00e1ch s\u00e0n Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u00f3 ho\u1ea1t \u0111\u1ed9ng. Trong tr\u01b0\u1eddng h\u1ee3p b\u1ea1n c\u1ea7n tr\u1ee3 gi\u00fap t\u1eeb c\u00f4ng ngh\u1ec7, \u0111\u1eebng lo l\u1eafng m\u00e0 h\u00e3y li\u00ean h\u1ec7 v\u00e0 t\u00ecm ki\u1ebfm c\u00e1c ngu\u1ed3n l\u1ef1c b\u00ean ngo\u00e0i.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

So s\u00e1nh Marketing online v\u00e0 offline<\/h2>\n\n\n\n

B\u1ea1n n\u00ean duy tr\u00ec c\u1ed9ng \u0111\u1ed3ng v\u00e0 kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft \u0111\u1ec3 h\u1ecd c\u00f3 th\u1ec3 c\u1eadp nh\u1eadt nh\u1eefng g\u00ec m\u1edbi nh\u1ea5t tr\u00ean c\u1eeda h\u00e0ng online c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n

\u2013 B\u1ea1n s\u1ebd l\u00e0m c\u00e1ch n\u00e0o \u0111\u1ec3 th\u00fac \u0111\u1ea9y c\u1eeda h\u00e0ng online m\u1edbi?<\/p>\n\n\n\n

\u2013 \u0110\u00e2u l\u00e0 c\u00e1ch nhanh nh\u1ea5t v\u00e0 t\u1ed1t nh\u1ea5t \u0111\u1ec3 ch\u1ea1m \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n?<\/p>\n\n\n\n

\u2013 B\u1ea1n c\u00f3 th\u1ec3 t\u1ef1 \u0111\u1ed9ng h\u00f3a nh\u1eefng n\u1ed7 l\u1ef1c Marketing tr\u00ean n\u1ec1n t\u1ea3ng Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ee7a b\u1ea1n hay kh\u00f4ng?<\/p>\n\n\n\n

\u0110\u1ec3 tr\u00e1nh g\u1eb7p nh\u1eefng li\u00ean k\u1ebft r\u1eddi r\u1ea1c khi k\u1ebft h\u1ee3p c\u1ea3 Marketing online v\u00e0 offline, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 b\u1ea1n c\u1ea7n gi\u1eef \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf, th\u00f4ng \u0111i\u1ec7p, t\u00f4ng gi\u1ecdng ng\u01b0\u1eddi vi\u1ebft qua t\u1ea5t c\u1ea3 c\u00e1c n\u1ec1n t\u1ea3ng. Nh\u1eefng \u01b0u \u0111\u00e3i c\u1ee7a b\u1ea1n c\u1ea7n \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i li\u1ec1n m\u1ea1ch tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh b\u1ea1n \u0111ang s\u1eed d\u1ee5ng. \u0110\u1ec3 t\u00edch h\u1ee3p c\u00e1c k\u00eanh kh\u00e1c nhau, b\u1ea1n c\u00f3 th\u1ec3 ph\u1ed1i h\u1ee3p nh\u01b0 sau:<\/p>\n\n\n\n

\u2013 \u0110\u1eb7t t\u00ean mi\u1ec1n web tr\u00ean th\u1ebb c\u1ee7a b\u1ea1n<\/p>\n\n\n\n

\u2013 M\u1eddi c\u00e1c kh\u00e1ch h\u00e0ng \u0111\u00e3 mua offline th\u00edch v\u00e0 theo d\u00f5i b\u1ea1n tr\u00ean c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i<\/p>\n\n\n\n

\u2013 Gi\u1edbi thi\u1ec7u c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i tr\u1ef1c ti\u1ebfp tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i, blog hay website<\/p>\n\n\n\n

\u2013 Thu h\u00fat kh\u00e1ch h\u00e0ng trung th\u00e0nh \u1ee7ng h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n b\u1eb1ng n\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o b\u1eb1ng c\u00e1ch \u0111\u0103ng l\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 s\u1eed d\u1ee5ng hastag c\u1ee7a b\u1ea1n<\/p>\n\n\n\n

H\u01a1n n\u1eefa, b\u1ea1n c\u00f3 th\u1ec3 khai th\u00e1c c\u00e1c t\u00ednh n\u0103ng c\u1ee7a ph\u1ea7n m\u1ec1m POS ho\u1eb7c plugin Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, bao g\u1ed3m:<\/p>\n\n\n\n

\u2013 Gi\u00fap kh\u00e1ch h\u00e0ng mua s\u1eafm tr\u1ef1c ti\u1ebfp tr\u00ean c\u00e1c b\u00e0i \u0111\u0103ng qua m\u1ea1ng x\u00e3 h\u1ed9i (Instagram, Pinterest v\u00e0 Facebook)<\/p>\n\n\n\n

\u2013 T\u1ea1o nh\u1eefng n\u1ed9i dung pr<\/p>\n\n\n\n

\u2013 Chu\u1ea9n b\u1ecb email marketing<\/p>\n\n\n\n

\u2013 Ch\u1ea1y qu\u1ea3ng c\u00e1o<\/p>\n\n\n\n

\u2013 Th\u00fac \u0111\u1ea9y SEO c\u1ee7a b\u1ea1n \u0111\u1ec3 c\u00f3 th\u1ee9 h\u1ea1ng cao h\u01a1n trong c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

B\u1eaft \u0111\u1ea7u m\u1edf c\u1eeda h\u00e0ng online<\/h2>\n\n\n\n

B\u1ea1n c\u00f3 th\u1ec3 c\u00e2n nh\u1eafc 3 s\u1ef1 ki\u1ec7n d\u01b0\u1edbi \u0111\u00e2y \u0111\u1ec3 gi\u1edbi thi\u1ec7u nh\u00e3n h\u00e0ng c\u1ee7a b\u1ea1n \u0111\u1ebfn v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 c\u00f3 nh\u1eefng t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c khi b\u1ea1n b\u1eaft \u0111\u1ea7u m\u1edf c\u1eeda h\u00e0ng:<\/p>\n\n\n\n

\u2013 T\u1ea1o trang \u0111\u00edch tr\u01b0\u1edbc khi ra m\u1eaft: B\u1ea1n c\u00f3 th\u1ec3 thi\u1ebft l\u1eadp m\u1ed9t trang web \u201cs\u1eafp ra m\u1eaft\u201d v\u00e0 \u0111\u0103ng tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u1ec1 n\u00f3, k\u00e8m theo g\u1ee3i \u00fd v\u1ec1 nh\u1eefng g\u00ec s\u1eafp x\u1ea3y ra. \u0110i\u1ec1u n\u00e0y t\u1ea1o ra buzz trong s\u1ed1 nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i b\u1ea1n v\u1ec1 l\u1ea7n ra m\u1eaft s\u1eafp t\u1edbi c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n

\u2013 Ch\u1ea1y ch\u01b0\u01a1ng tr\u00ecnh giveaway: B\u1ea1n c\u00f3 th\u1ec3 t\u1ed5 ch\u1ee9c t\u1eb7ng qu\u00e0 \u0111\u1ec3 \u0111\u00e1nh d\u1ea5u s\u1ef1 ra m\u1eaft c\u1ee7a trang web Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ee7a m\u00ecnh. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 gi\u00fap thu h\u00fat s\u1ef1 quan t\u00e2m \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, th\u00f4ng b\u00e1o cho kh\u00e1n gi\u1ea3 v\u1ec1 gi\u00e1 tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n c\u0169ng nh\u01b0 thu th\u1eadp th\u00f4ng tin v\u1ec1 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n\n\n\n

\u2013 \u0110\u0103ng m\u1ed9t s\u1ed1 n\u1ed9i dung h\u00e9 l\u1ed9 s\u1ef1 ki\u1ec7n s\u1eafp t\u1edbi: B\u1ea1n n\u00ean chu\u1ea9n b\u1ecb n\u1ed9i dung \u0111\u1ec3 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh v\u00e0 xu\u1ea5t b\u1ea3n n\u1ed9i dung \u0111\u00f3 tr\u00ean blog kinh doanh ho\u1eb7c t\u00e0i kho\u1ea3n m\u1ea1ng x\u00e3 h\u1ed9i ngay tr\u01b0\u1edbc ho\u1eb7c sau khi ra m\u1eaft. \u0110i\u1ec1u n\u00e0y l\u00e0m t\u0103ng nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 h\u01b0\u1edbng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp \u0111\u1ebfn trang web c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n

Theo d\u00f5i k\u1ebft qu\u1ea3 t\u1eeb kinh doanh online \u0111\u1ebfn offline<\/h2>\n\n\n\n

Khi \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh quan tr\u1ecdng v\u1ec1 \u0111\u1ea7u t\u01b0 k\u00eanh b\u00e1n h\u00e0ng v\u00e0 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb, h\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p \u0111\u1ec1u mong \u0111\u1ee3i l\u1ee3i nhu\u1eadn nh\u1ea5t c\u00f3 th\u1ec3. Tuy nhi\u00ean, s\u1ebd kh\u00f3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau ti\u1ebfp th\u1ecb n\u1ebfu b\u1ea1n ch\u1ec9 xem x\u00e9t c\u00e1c ho\u1ea1t \u0111\u1ed9ng tr\u1ef1c tuy\u1ebfn v\u00e0 b\u1ecf qua c\u00e1c con \u0111\u01b0\u1eddng offline. Do \u0111\u00f3, kh\u00f4ng c\u00f3 m\u1ed9t b\u1ed9 KPI n\u00e0o ho\u00e0n h\u1ea3o cho t\u1ea5t c\u1ea3 c\u00e1c chi\u1ebfn d\u1ecbch.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Li\u00ean k\u1ebft KPI cho online v\u00e0 c\u1ea3 offline marketing<\/h3>\n\n\n\n

Khi b\u1ea1n mu\u1ed1n t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch t\u1eeb online sang offline, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 b\u1ea1n c\u1ea7n xem x\u00e9t k\u00ed c\u00e1c KPI, \u0111i\u1ec1u n\u00e0o quan tr\u1ecdng v\u00e0 \u0111i\u1ec1u n\u00e0o c\u1ea7n b\u1ecb lo\u1ea1i b\u1ecf. \u0110\u1ed1i v\u1edbi nhi\u1ec1u doanh nghi\u1ec7p, c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng t\u1ea1i c\u1eeda h\u00e0ng v\u00e0 c\u00e1c nh\u00f3m tr\u00ean s\u00e0n Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u00f3 xu h\u01b0\u1edbng h\u00e0nh \u0111\u1ed9ng kh\u00e1c nhau. V\u00ec v\u1eady, \u0111i\u1ec1u quan tr\u1ecdng nh\u1ea5t l\u00e0 b\u1ea1n c\u1ea7n \u0111i\u1ec1u ch\u1ec9nh c\u00e1c s\u00e1ng ki\u1ebfn marketing v\u00e0 b\u00e1n h\u00e0ng sao cho m\u1ecdi th\u1ee9 \u0111\u1ec1u h\u01b0\u1edbng \u0111\u1ebfn m\u1ed9t m\u1ee5c ti\u00eau chung.<\/p>\n\n\n\n

Theo d\u00f5i hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch<\/h3>\n\n\n\n

Nh\u01b0 m\u1ed9t ch\u1ee7 c\u1eeda h\u00e0ng, vi\u1ec7c b\u1ea1n bi\u1ebft b\u1ea1n tr\u1ea3 bao nhi\u00eau \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng r\u1ea5t quan tr\u1ecdng (chi ph\u00ed mua kh\u00e1ch h\u00e0ng hay CAC). B\u1ea1n c\u1ea7n bi\u1ebft b\u1ea1n \u0111\u00e3 chi bao nhi\u00eau t\u0103ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 doanh s\u1ed1 b\u00e1n h\u00e0ng, bao g\u1ed3m \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c chi\u1ebfn d\u1ecbch email v\u00e0 t\u00ecm ki\u1ebfm c\u00f3 tr\u1ea3 ti\u1ec1n.<\/p>\n\n\n\n

Sau \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng Google Analytics \u0111\u1ec3 xem x\u00e9t vi\u1ec7c thu h\u00fat d\u1eef li\u1ec7u chuy\u1ec3n \u0111\u1ed5i bao g\u1ed3m 4 y\u1ebfu t\u1ed1:<\/p>\n\n\n\n

1.\u0110\u1ed1i t\u01b0\u1ee3ng: kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n l\u00e0 ai (v\u1ecb tr\u00ed, nh\u00e2n kh\u1ea9u h\u1ecdc, c\u00f4ng ngh\u1ec7 thi\u1ebft b\u1ecb v\u00e0 t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n) v\u00e0 xem t\u00e1c \u0111\u1ed9ng c\u1ee7a c\u00e1c n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n \u0111\u1ed1i v\u1edbi c\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng kh\u00e1c nhau:<\/p>\n\n\n\n

\u2013 S\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng<\/p>\n\n\n\n

\u2013 Th\u1eddi l\u01b0\u1ee3ng phi\u00ean trung b\u00ecnh<\/p>\n\n\n\n

\u2013 S\u1ed1 trang truy c\u1eadp trung b\u00ecnh m\u1ed7i phi\u00ean ho\u1ea1t \u0111\u1ed9ng<\/p>\n\n\n\n

\u2013 T\u1ef7 l\u1ec7 kh\u00e1ch truy c\u1eadp m\u1edbi tr\u00ean kh\u00e1ch truy c\u1eadp quay l\u1ea1i<\/p>\n\n\n\n

\u2013 T\u1ef7 l\u1ec7 tho\u00e1t<\/p>\n\n\n\n

2.Chuy\u1ec3n \u0111\u1ed5i: c\u00e1ch kh\u00e1ch h\u00e0ng \u0111\u1ebfn trang web c\u1ee7a b\u1ea1n v\u00e0 k\u00eanh n\u00e0o mang l\u1ea1i l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1ed1t nh\u1ea5t:<\/p>\n\n\n\n

\u2013 Ph\u1ea3i tr\u1ea3 ph\u00ed so v\u1edbi kh\u00f4ng ph\u1ea3i tr\u1ea3 ph\u00ed<\/p>\n\n\n\n

\u2013 Qu\u1ea3ng c\u00e1o Google<\/p>\n\n\n\n

\u2013 Truy v\u1ea5n c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm<\/p>\n\n\n\n

3.H\u00e0nh vi: c\u00e1ch kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u00e1c tr\u00ean trang web c\u1ee7a b\u1ea1n, gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 tr\u1ea3i nghi\u1ec7m t\u1ed5ng th\u1ec3 c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u0169ng nh\u01b0 t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n:<\/p>\n\n\n\n

\u2013 B\u1ea3n tin kh\u00e1ch m\u1edf ra<\/p>\n\n\n\n

\u2013 Th\u1eddi gian trung b\u00ecnh tr\u00ean trang<\/p>\n\n\n\n

\u2013 C\u00e1c truy v\u1ea5n h\u00e0ng \u0111\u1ea7u trong t\u00ecm ki\u1ebfm trang web<\/p>\n\n\n\n

\u2013 10 trang \u0111\u00edch \u0111\u1ea7u ti\u00ean<\/p>\n\n\n\n

4.Chuy\u1ec3n \u0111\u1ed5i: t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i m\u1ee5c ti\u00eau. S\u1ed1 li\u1ec7u n\u00e0y cho bi\u1ebft bao nhi\u00eau kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n h\u00e0nh \u0111\u1ed9ng theo c\u00e1ch m\u00e0 b\u1ea1n mu\u1ed1n, gi\u00fap b\u1ea1n t\u1eadp trung v\u00e0o c\u00e1c n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb c\u1ee7a m\u00ecnh \u2013 nh\u1eefng ph\u1ea7n c\u00f3 \u1ea3nh h\u01b0\u1edfng nh\u1ea5t<\/p>\n\n\n\n

N\u1ebfu c\u00e1c chi ph\u00ed n\u00e0y \u0111ang cao h\u01a1n t\u1ed5ng doanh thu m\u00e0 ch\u00fang t\u1ea1o ra th\u00ec ho\u1ea1t \u0111\u1ed9ng marketing offline c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 \u0111ang k\u00e9m hi\u1ec7u qu\u1ea3. T\u1eeb c\u00e1c b\u00e1o c\u00e1o n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t cho nh\u1eefng thay \u0111\u1ed5i k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c trong t\u01b0\u01a1ng lai.<\/p>\n\n\n\n

K\u1ebft lu\u1eadn<\/h3>\n\n\n\n

K\u1ebft h\u1ee3p b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn v\u1edbi b\u00e1n l\u1ebb t\u1ea1i c\u1eeda h\u00e0ng gi\u00fap qu\u00e1 tr\u00ecnh mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng th\u1ed1ng nh\u1ea5t, t\u1ea1o m\u1ed9t qu\u00e1 tr\u00ecnh li\u1ec1n m\u1ea1ch gi\u00fap t\u0103ng s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 gia t\u0103ng l\u1ee3i nhu\u1eadn. Vi\u1ec7c n\u00e0y gi\u00fap m\u1edf ra r\u1ea5t nhi\u1ec1u c\u01a1 h\u1ed9i ngo\u00e0i s\u1ee9c t\u01b0\u1edfng t\u01b0\u1ee3ng d\u00e0nh cho c\u00e1c nh\u00e0 b\u00e1n l\u1ebb.<\/p>\n\n\n\n

Nh\u1eefng doanh nghi\u1ec7p h\u00e0ng \u0111\u1ea7u nh\u01b0 Alibaba hay Amazon th\u1eeba nh\u1eadn r\u1eb1ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed online chuy\u1ec3n sang offiline c\u00f3 th\u1ec3 l\u00e0 k\u1ebf ho\u1ea1ch m\u1edf r\u1ed9ng ti\u1ebfp theo c\u1ee7a h\u1ecd. Vi\u1ec7c n\u00e0y v\u1ec1 l\u00e2u d\u00e0i c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh nh\u1eefng \u0111i\u1ec3m c\u1ea3i thi\u1ec7n cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n

M\u1eb7c d\u00f9 qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i s\u1ebd t\u1ed1n m\u1ed9t th\u1eddi gian d\u00e0i, nh\u01b0ng hi v\u1ecdng b\u00e0i vi\u1ebft n\u00e0y c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n c\u00f3 nh\u1eefng c\u00e1i nh\u00ecn t\u1ed5ng qu\u00e1t, ki\u1ebfn th\u1ee9c n\u1ec1n t\u1ea3ng gi\u00fap b\u1ea1n t\u1ef1 tin t\u1eebng b\u01b0\u1edbc \u0111\u01b0a c\u1eeda h\u00e0ng online c\u1ee7a b\u1ea1n th\u00e0nh nh\u1eefng c\u1eeda h\u00e0ng th\u1ef1c s\u1ef1.<\/p>\n\n\n\n

Ngu\u1ed3n:\u00a0Megastore<\/a><\/p>\n\n\n\n

V\u1ec1 Boxme<\/strong>: Boxme l\u00e0 nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 h\u1eadu c\u1ea7n h\u1ed7 tr\u1ee3 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed h\u00e0ng \u0111\u1ea7u t\u1ea1i \u0110\u00f4ng Nam \u00c1, gi\u00fap tri\u1ec3n khai h\u00e0ng lo\u1ea1t c\u00e1c chi\u1ebfn d\u1ecbch b\u00e1n h\u00e0ng online cho h\u01a1n 600 nh\u00e3n h\u00e0ng ti\u00eau bi\u1ec3u t\u1ea1i khu v\u1ef1c nh\u01b0 Tefal, Panasonic, AHC, Merzy, Colgate, Highland\u2026<\/p>\n\n\n\n

\"TH\u00d4NG<\/figure>\n","protected":false},"excerpt":{"rendered":"

Chuy\u1ec3n \u0111\u1ed5i m\u00f4 h\u00ecnh c\u1eeda h\u00e0ng b\u00e1n l\u1ebb t\u1eeb online sang offline ng\u00e0y c\u00e0ng gia t\u0103ng. Theo b\u00e1o c\u00e1o c\u1ee7a Statista, s\u1ed1 l\u01b0\u1ee3ng mua s\u1eafm qua Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u00e3 t\u0103ng \u0111\u00e1ng k\u1ec3 trong n\u0103m v\u1eeba qua v\u00e0 \u0111\u00e3 chi\u1ebfm \u0111\u1ebfn 21,8% th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb tr\u00ean to\u00e0n c\u1ea7u v\u00e0o n\u0103m 2021. Tuy nhi\u00ean, […]<\/p>\n","protected":false},"author":1,"featured_media":92708,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[109,843,840],"tags":[],"class_list":["post-92707","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fulfillment-logistics","category-hau-can","category-tmdt"],"_links":{"self":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts\/92707","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/comments?post=92707"}],"version-history":[{"count":0,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts\/92707\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/media\/92708"}],"wp:attachment":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/media?parent=92707"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/categories?post=92707"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/tags?post=92707"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}