{"id":92673,"date":"2022-11-30T10:10:07","date_gmt":"2022-11-30T10:10:07","guid":{"rendered":"https:\/\/blog.boxme.asia\/vi\/?p=92673"},"modified":"2022-11-30T10:10:07","modified_gmt":"2022-11-30T10:10:07","slug":"xu-huong-tieu-dung-cua-nguoi-chau-a-trong-dip-le-giang-sinh","status":"publish","type":"post","link":"https:\/\/boxme.asia\/vi\/xu-huong-tieu-dung-cua-nguoi-chau-a-trong-dip-le-giang-sinh\/","title":{"rendered":"Xu h\u01b0\u1edbng ti\u00eau d\u00f9ng c\u1ee7a ng\u01b0\u1eddi Ch\u00e2u \u00c1 trong d\u1ecbp l\u1ec5 Gi\u00e1ng sinh"},"content":{"rendered":"\n

Ng\u01b0\u1eddi b\u00e1n h\u00e0ng hay c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn c\u0169ng c\u00f3 th\u1ec3 nh\u1eadn th\u1ea5y \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd \u0111ang c\u00f3 xu h\u01b0\u1edbng ti\u00eau d\u00f9ng thay \u0111\u1ed5i trong th\u1eddi k\u00ec n\u1ec1n kinh t\u1ebf \u0111ang \u0111i xu\u1ed1ng. Ch\u00ednh v\u00ec v\u1eadu h\u1ecd s\u1ebd d\u00e0nh nh\u1eefng kho\u1ea3n chi ph\u00ed nhi\u1ec1u h\u01a1n cho nh\u1eefng \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u c\u1ea7n thi\u1ebft. Vi\u1ec7c n\u00e0y khi\u1ebfn c\u00e1c nh\u00e0 b\u00e1n l\u1ebb v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n thay \u0111\u1ed5i chi\u1ebfn thu\u1eadt mua s\u1eafm<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u1ea2nh b\u1edfi Anna Tarazevich<\/em><\/p>\n\n\n\n

H\u01a1n m\u1ed9t n\u1eeda s\u1ed1 ng\u01b0\u1eddi mua s\u1eafm t\u1ea1i ch\u00e2u \u00c1 s\u1ebd t\u0103ng \u0111\u00e1ng k\u1ec3 chi ti\u00eau c\u1ee7a h\u1ecd trong m\u00f9a l\u1ec5 h\u1ed9i n\u00e0y. H\u1ecd b\u1eaft \u0111\u1ea7u mua s\u1eafm s\u1edbm h\u01a1n v\u00e0 c\u00f3 th\u1ec3 s\u1ebd t\u00ecm hi\u1ec3u s\u1ea3n ph\u1ea9m online tr\u01b0\u1edbc r\u1ed3i m\u1edbi mua h\u00e0ng tr\u1ef1c ti\u1ebfp t\u1ea1i c\u1eeda h\u00e0ng. Vi\u1ec7c n\u00e0y \u0111\u00f2i h\u1ecfi c\u00e1c nh\u00e0 b\u00e1n h\u00e0ng ph\u1ea3i \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn b\u00e1n h\u00e0ng m\u00f9a l\u1ec5 h\u1ed9i c\u1ee7a h\u1ecd cho ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

Theo m\u1ed9t nghi\u00ean c\u1ee9u t\u1eeb MiQ Asia Pacific \u0111\u00e3 ch\u1ec9 ra r\u1eb1ng c\u1ee9 10 ng\u01b0\u1eddi mua s\u1eafm \u1edf \u1ea4n \u0110\u1ed9, Trung Qu\u1ed1c v\u00e0 \u0110\u00f4ng Nam \u00c1 th\u00ec c\u00f3 6 ng\u01b0\u1eddi d\u1ef1 ki\u1ebfn s\u1ebd chi ti\u00eau nhi\u1ec1u h\u01a1n trong m\u00f9a l\u1ec5 n\u00e0y so v\u1edbi n\u0103m 2021.<\/p>\n\n\n\n

58% \u1edf \u1ea4n \u0110\u1ed9, 50% \u1edf Trung Qu\u1ed1c v\u00e0 47% \u1edf Singapore l\u00e0 s\u1ed1 ph\u1ea7n tr\u0103m nh\u1eefng ng\u01b0\u1eddi s\u1ebd chi ti\u00eau nhi\u1ec1u h\u01a1n trong d\u1ecbp l\u1ec5 n\u00e0y \u2013 cao h\u01a1n nhi\u1ec1u so v\u1edbi t\u1ef7 l\u1ec7 chi ti\u00eau gia t\u0103ng to\u00e0n c\u1ea7u l\u00e0 46%. MiQ cho r\u1eb1ng t\u1ef7 l\u1ec7 n\u00e0y l\u00e0 do kh\u1ea3 n\u0103ng ph\u1ee5c h\u1ed3i t\u00e0i ch\u00ednh m\u1ea1nh m\u1ebd c\u1ee7a ch\u00e2u \u00c1 trong th\u1eddi k\u1ef3 suy tho\u00e1i do \u0111\u1ea1i d\u1ecbch to\u00e0n c\u1ea7u.<\/p>\n\n\n\n

MIQ c\u0169ng cho r\u1eb1ng: \u201cM\u1eb7c d\u00f9 kh\u00e1ch h\u00e0ng ch\u00e2u \u00c1 s\u1eb5n s\u00e0ng chi nhi\u1ec1u ti\u1ec1n h\u01a1n, nh\u01b0ng h\u1ecd c\u00f3 kh\u1ea3 n\u0103ng mua \u00edt s\u1ea3n ph\u1ea9m h\u01a1n, k\u00e9n ch\u1ecdn h\u01a1n v\u00e0 nghi\u00ean c\u1ee9u k\u0129 s\u1ea3n ph\u1ea9m h\u01a1n. C\u1ee9 10 ng\u01b0\u1eddi th\u00ec c\u00f3 7 ng\u01b0\u1eddi s\u1ebd xem x\u00e9t k\u0129 s\u1ea3n ph\u1ea9m online tr\u01b0\u1edbc, qua h\u00e0nh \u0111\u1ed9ng nh\u01b0 \u0111\u1ecdc c\u00e1c b\u00e0i \u0111\u00e1nh gi\u00e1 v\u00e0 so s\u00e1nh h\u00e0ng h\u00f3a, tr\u01b0\u1edbc khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.\u201d<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

B\u00e1o c\u00e1o \u0111\u01b0a ra d\u1ef1 \u0111o\u00e1n s\u1ebd c\u00f3 m\u1ed9t m\u00f9a mua s\u1eafm l\u1edbn v\u1edbi nhi\u1ec1u khuy\u1ebfn m\u00e3i tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. M\u1eb7c d\u00f9 c\u00e1c m\u1eb7t h\u00e0ng thi\u1ebft y\u1ebfu v\u1eabn l\u00e0 \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u c\u1ee7a h\u1ea7u h\u1ebft kh\u00e1ch h\u00e0ng n\u0103m 2022 (74% tr\u00ean to\u00e0n c\u1ea7u), ng\u01b0\u1eddi mua s\u1eafm \u1edf ch\u00e2u \u00c1 s\u1eb5n s\u00e0ng chi ti\u00eau l\u1edbn cho c\u00e1c m\u1eb7t h\u00e0ng \u0111i\u1ec7n t\u1eed ti\u00eau d\u00f9ng v\u00e0 gi\u1ea3i tr\u00ed.<\/p>\n\n\n\n

MIQ c\u0169ng ch\u1ec9 ra r\u1eb1ng vi\u1ec7c c\u00e1c s\u1ef1 ki\u1ec7n shopping online nh\u01b0 Black Friday hay Cyber Monday c\u0169ng \u0111\u00e3 d\u1ea5y l\u00ean l\u00e0n s\u00f3ng mua s\u1eafm chu\u1ea9n b\u1ecb cho m\u00f9a Gi\u00e1ng sinh.<\/p>\n\n\n\n

\u0110\u1ed1i v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111ang t\u00ecm c\u00e1ch t\u0103ng doanh thu v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi trong m\u00f9a l\u1ec5 n\u00e0y th\u00ec vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m mua s\u1eafm \u0111a k\u00eanh v\u1eabn r\u1ea5t quan tr\u1ecdng. C\u1ee9 10 kh\u00e1ch h\u00e0ng th\u00ec c\u00f3 4 ng\u01b0\u1eddi \u0111ang ti\u1ebfp t\u1ee5c chuy\u1ec3n \u0111\u1ed5i gi\u1eefa c\u00e1c n\u1ec1n t\u1ea3ng mua s\u1eafm online v\u00e0 offline. V\u1edbi c\u00e1c xu h\u01b0\u1edbng nh\u01b0 \u201c thu th\u1eadp m\u00e3 gi\u1ea3m gi\u00e1\u201d s\u1ebd th\u00fac \u0111\u1ea9y h\u00e0nh vi mua s\u1eafm k\u1ebft h\u1ee3p v\u00e0 d\u1ef1 \u0111o\u00e1n l\u00e0 s\u1ebd c\u00f3 s\u1ef1 gia t\u0103ng mua s\u1eafm th\u1ef1c t\u1ebf g\u1ea7n d\u1ecbp Gi\u00e1ng sinh.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh MiQ APAC, Jason Scott cho bi\u1ebft vi\u1ec7c ti\u1ebfp x\u00fac v\u00e0 t\u1ea1o ra c\u00e1c \u0111i\u1ec3m ch\u1ea1m \u0111\u1ebfn kh\u00e1ch h\u00e0ng v\u00e0o th\u1eddi \u0111i\u1ec3m n\u00e0y s\u1ebd r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 c\u00f3 m\u1ed9t chi\u1ebfn d\u1ecbch mua s\u1eafm th\u00e0nh c\u00f4ng. C\u00f9ng v\u1edbi vi\u1ec7c tri\u1ec3n khai c\u00e1c h\u1ec7 th\u1ed1ng v\u1eefng ch\u1eafc \u0111\u1ec3 c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 chi\u1ebfn d\u1ecbch.<\/p>\n\n\n\n

\u201c C\u00e1c nh\u00e3n h\u00e0ng n\u00ean hi\u1ec3u r\u1eb1ng trong n\u0103m nay kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd \u0111\u00e3 c\u00f3 nh\u1eefng \u01b0u ti\u00ean, ng\u00e2n s\u00e1ch hay c\u00e1c k\u1ebf ho\u1ea1ch mua s\u1eafm kh\u00e1c v\u1edbi n\u0103m tr\u01b0\u1edbc. Ch\u00ednh v\u00ec v\u1eady b\u1ea1n c\u1ea7n ch\u00fa \u00fd \u0111\u1ec3 \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn d\u1ecbch ch\u00ednh x\u00e1c. \u201d<\/p>\n\n\n\n

\u201cC\u00e1c m\u1ed1c th\u1eddi gian c\u0169ng \u0111ang thay \u0111\u1ed5i \u2013 m\u1ecdi ng\u01b0\u1eddi \u0111ang mua s\u1eafm s\u1edbm h\u01a1n \u0111\u1ec3 c\u1ed1 g\u1eafng kh\u1eafc ph\u1ee5c c\u00e1c v\u1ea5n \u0111\u1ec1 v\u1ec1 v\u1eadn chuy\u1ec3n v\u00e0 t\u00ecnh tr\u1ea1ng h\u00e0ng h\u00f3a, c\u00f9ng v\u1edbi \u0111\u00f3 l\u00e0 gi\u00e1 r\u1ebb h\u01a1n v\u00e0 v\u00e0 \u00e1p l\u1ef1c chi ph\u00ed sinh ho\u1ea1t c\u0169ng \u0111\u01b0\u1ee3c chia ra. \u0110\u1ed3ng th\u1eddi h\u1ecd \u0111ang nghi\u00ean c\u1ee9u s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc khi muanhi\u1ec1u h\u01a1n, v\u00ec v\u1eady c\u00e1c chi\u1ebfn d\u1ecbch c\u1ea7n b\u1eaft \u0111\u1ea7u s\u1edbm h\u01a1n v\u00e0 khai th\u00e1c nhu c\u1ea7u th\u00f4ng tin \u0111\u00f3 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.\u201d<\/p>\n\n\n\n

\u00d4ng Scott c\u0169ng ch\u1ec9 ra r\u1eb1ng m\u00f9a l\u1ec5 h\u1ed9i n\u00e0y c\u0169ng t\u1ea1o ra m\u1ed9t \u1ea3nh h\u01b0\u1edfng \u0111\u00e1ng k\u1ec3 \u0111\u1ed1i v\u1edbi vi\u1ec7c thi\u1ebft l\u1eadp h\u00e0ng t\u1ed3n kho. V\u00ec m\u00f9a l\u1ec5 h\u1ed9i c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y m\u1ee9c CPM trung b\u00ecnh t\u0103ng t\u1eeb 12% \u0111\u1ebfn 18% so v\u1edbi th\u1eddi gian c\u00f2n l\u1ea1i c\u1ee7a n\u0103m.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Trong hai n\u0103m qua, nhi\u1ec1u th\u1ecb tr\u01b0\u1eddng ch\u00e2u \u00c1 \u0111\u00e3 tr\u1ea3i qua nh\u1eefng s\u1ef1 ki\u1ec7n mua s\u1eafm kh\u1ee7ng th\u1eddi gian ngh\u1ec9 l\u1ec5, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong hai tu\u1ea7n cu\u1ed1i c\u00f9ng c\u1ee7a th\u00e1ng 11, khi c\u00e1c doanh nghi\u1ec7p th\u1ef1c hi\u1ec7n gi\u1ea3m gi\u00e1 m\u1ea1nh v\u00e0o ph\u00fat cu\u1ed1i \u0111\u1ec3 thu h\u00fat kh\u00e1n gi\u1ea3 mua s\u1eafm online.<\/p>\n\n\n\n

Vi\u1ec7c xu h\u01b0\u1edbng mua s\u1eafm \u0111a k\u00eanh c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng r\u1ea5t nhi\u1ec1u \u0111\u1ebfn chi\u1ebfn d\u1ecbch kinh doanh c\u1ee7a b\u1ea1n. Ch\u00ednh v\u00ec v\u1eady, \u0111\u1ec3 c\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3 d\u1ecbp cu\u1ed1i n\u0103m n\u00e0y h\u00e3y li\u00ean h\u1ec7 ngay Boxme<\/a> \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n.<\/p>\n\n\n\n

Ngu\u1ed3n: Branding in Asia<\/a><\/p>\n\n\n\n

V\u1ec1 Boxme<\/strong>: Boxme l\u00e0 nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 h\u1eadu c\u1ea7n h\u1ed7 tr\u1ee3 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed h\u00e0ng \u0111\u1ea7u t\u1ea1i \u0110\u00f4ng Nam \u00c1, gi\u00fap tri\u1ec3n khai h\u00e0ng lo\u1ea1t c\u00e1c chi\u1ebfn d\u1ecbch b\u00e1n h\u00e0ng online cho h\u01a1n 600 nh\u00e3n h\u00e0ng ti\u00eau bi\u1ec3u t\u1ea1i khu v\u1ef1c nh\u01b0 Tefal, Panasonic, AHC, Merzy, Colgate, Highland\u2026<\/p>\n\n\n\n

\"TH\u00d4NG<\/figure>\n","protected":false},"excerpt":{"rendered":"

Ng\u01b0\u1eddi b\u00e1n h\u00e0ng hay c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn c\u0169ng c\u00f3 th\u1ec3 nh\u1eadn th\u1ea5y \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd \u0111ang c\u00f3 xu h\u01b0\u1edbng ti\u00eau d\u00f9ng thay \u0111\u1ed5i trong th\u1eddi k\u00ec n\u1ec1n kinh t\u1ebf \u0111ang \u0111i xu\u1ed1ng. Ch\u00ednh v\u00ec v\u1eadu h\u1ecd s\u1ebd d\u00e0nh nh\u1eefng kho\u1ea3n chi ph\u00ed nhi\u1ec1u h\u01a1n cho nh\u1eefng \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u c\u1ea7n thi\u1ebft. […]<\/p>\n","protected":false},"author":1,"featured_media":92674,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-92673","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-logistics"],"_links":{"self":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts\/92673","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/comments?post=92673"}],"version-history":[{"count":0,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts\/92673\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/media\/92674"}],"wp:attachment":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/media?parent=92673"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/categories?post=92673"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/tags?post=92673"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}