{"id":92291,"date":"2022-07-04T09:55:18","date_gmt":"2022-07-04T09:55:18","guid":{"rendered":"https:\/\/blog.boxme.asia\/vi\/?p=92291"},"modified":"2022-07-04T09:55:18","modified_gmt":"2022-07-04T09:55:18","slug":"dich-vu-hoan-tat-don-hang-e-commerce-fulfillment-huong-dan-day-du-cho-nguoi-ban","status":"publish","type":"post","link":"https:\/\/boxme.asia\/vi\/dich-vu-hoan-tat-don-hang-e-commerce-fulfillment-huong-dan-day-du-cho-nguoi-ban\/","title":{"rendered":"D\u1ecbch v\u1ee5 ho\u00e0n t\u1ea5t \u0111\u01a1n h\u00e0ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ( E-commerce Fulfillment): H\u01b0\u1edbng d\u1eabn \u0111\u1ea7y \u0111\u1ee7 cho ng\u01b0\u1eddi b\u00e1n"},"content":{"rendered":"\n
\"\"
eCommerce fulfillment (Ho\u00e0n t\u1ea5t \u0111\u01a1n h\u00e0ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed) ch\u01b0a th\u1ef1c s\u1ef1 \u0111\u01b0\u1ee3c l\u01b0u t\u00e2m \u0111\u1ed1i v\u1edbi m\u1ed9t s\u1ed1 doanh nghi\u1ec7p quy m\u00f4 l\u1edbn. Nh\u01b0ng tr\u00ean th\u1ef1c t\u1ebf, vi\u1ec7c c\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ph\u00f9 h\u1ee3p c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng m\u1ea1nh m\u1ebd v\u00e0 gi\u1ea3m thi\u1ec3u \u0111\u00e1ng k\u1ec3 chi ph\u00ed chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng.<\/figcaption><\/figure>\n\n\n\n

1. Fulfillment l\u00e0 g\u00ec v\u00e0 l\u00ed do g\u00ec khi\u1ebfn n\u00f3 tr\u1edf n\u00ean thi\u1ebft y\u1ebfu?<\/h2>\n\n\n\n

Ho\u00e0n t\u1ea5t c\u00e1c \u0111\u01a1n h\u00e0ng (fulfillment) l\u00e0 b\u01b0\u1edbc cu\u1ed1i c\u00f9ng trong chu\u1ed7i cung \u1ee9ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. \u0110\u00e2y l\u00e0 qu\u00e1 tr\u00ecnh bao g\u1ed3m c\u00e1c b\u01b0\u1edbc t\u1eeb l\u01b0u tr\u1eef h\u00e0ng h\u00f3a t\u1ea1i kho h\u00e0ng cho \u0111\u1ebfn vi\u1ec7c nh\u1eb7t h\u00e0ng, g\u00f3i h\u00e0ng v\u00e0 giao \u0111\u1ebfn t\u1eadn tay ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ee7a b\u1ea1n. Nh\u1eefng b\u01b0\u1edbc cu\u1ed1i c\u00f9ng tr\u01b0\u1edbc khi s\u1ea3n ph\u1ea9m \u0111\u1ebfn tay kh\u00e1ch h\u00e0ng th\u01b0\u1eddng l\u00e0 b\u01b0\u1edbc t\u1ed1n k\u00e9m nh\u1ea5t, c\u0169ng ch\u00ednh v\u00ec v\u1eady \u0111\u1ec3 c\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ti\u1ebft ki\u1ec7m m\u00e0 v\u1eabn hi\u1ec7u qu\u1ea3 ph\u1ea7n l\u1edbn s\u1ebd d\u1ef1a tr\u00ean \u0111\u1ed1i t\u00e1c th\u1ef1c hi\u1ec7n d\u1ecbch v\u1ee5 ho\u00e0n t\u1ea5t \u0111\u01a1n h\u00e0ng TM\u0110T c\u1ee7a b\u1ea1n l\u00e0 ai.<\/p>\n\n\n\n

Vi\u1ec7c mua h\u00e0ng online trong th\u1eddi k\u00ec n\u00e0y ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n, k\u00e9o theo \u0111\u00f3 l\u00e0 vi\u1ec7c kh\u00e1ch h\u00e0ng \u0111\u00f2i h\u1ecfi s\u1ea3n ph\u1ea9m \u0111\u1ebfn tay s\u1edbm nh\u1ea5t nh\u01b0ng v\u1eabn c\u1ea7n \u0111\u1ea3m b\u1ea3o \u0111\u1ed9 ch\u00ednh x\u00e1c. Hi\u1ec3u \u0111\u01b0\u1ee3c nh\u1eefng k\u00ec v\u1ecdng n\u00e0y t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n \u0111\u01b0a ra quy tr\u00ecnh v\u1eadn h\u00e0nh h\u1ee3p l\u00ed ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 nhanh ch\u00f3ng \u0111\u01b0a s\u1ea3n ph\u1ea9m \u0111\u1ebfn tay kh\u00e1ch h\u00e0ng, \u0111i\u1ec1u \u0111\u00f3 c\u0169ng c\u00f3 th\u1ec3 t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t c\u1ee7a doanh nghi\u1ec7p b\u1ea1n so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh kh\u00e1c th\u1ecb tr\u01b0\u1eddng.\u00a0<\/p>\n\n\n\n

\u0110\u1ec3 hi\u1ec3u th\u00eam v\u1ec1 d\u1ecbch v\u1ee5 ho\u00e0n t\u1ea5t \u0111\u01a1n h\u00e0ng: <\/p>\n\n\n\n

https:\/\/blog.boxme.asia\/vi\/khai-niem-fulfillment\/<\/a>https:\/<\/a><\/p>\n\n\n\n

blog.boxme.asia\/vi\/thuong-mai-dien-tu-cuoc-choi-khong-chi-con-la-cua-nhung-ong-lon\/<\/a><\/p>\n\n\n\n

2. V\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh cho th\u1ea5y t\u1ea7m quan tr\u1ecdng c\u1ee7a ho\u00e0n t\u1ea5t \u0111\u01a1n h\u00e0ng trong m\u1ed9t \u0111\u01a1n h\u00e0ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/h2>\n\n\n\n

Nh\u00e3n h\u00e0ng Ybell Fitness c\u1ea7n m\u1edf th\u00eam m\u1ed9t k\u00eanh b\u00e1n h\u00e0ng m\u1edbi n\u0103m 2022 – m\u1ed9t gian h\u00e0ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. Chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng ban \u0111\u1ea7u c\u1ee7a h\u1ecd t\u1eadp trung v\u00e0o vi\u1ec7c b\u00e1n s\u1ed1 l\u01b0\u1ee3ng l\u1edbn cho c\u00e1c ph\u00f2ng gym v\u00e0 trung t\u00e2m th\u1ec3 d\u1ee5c, nh\u01b0ng vi\u1ec7c \u0111\u00f3ng c\u1eeda ph\u00f2ng gym b\u1eaft bu\u1ed9c khi\u1ebfn h\u1ecd ph\u1ea3i t\u00ecm ki\u1ebfm m\u1ed9t k\u00eanh b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng (D2C) \u0111\u1ec3 ti\u1ebfp c\u1eadn v\u1edbi l\u01b0\u1ee3ng l\u1edbn ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang t\u00ecm ki\u1ebfm b\u00e0i t\u1eadp v\u00e0 trang thi\u1ebft b\u1ecb t\u1eadp ngay t\u1ea1i nh\u00e0.<\/p>\n\n\n\n

Trong th\u1eddi k\u00ec b\u00e1n h\u00e0ng online ph\u00e1t tri\u1ec3n, r\u1ea5t nhi\u1ec1u s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed th\u00e2n thi\u1ec7n v\u1edbi ng\u01b0\u1eddi d\u00f9ng nh\u01b0 BigCommerce hay Shopify. Vi\u1ec7c thi\u1ebft l\u1eadp c\u00e1c gian h\u00e0ng tr\u00ean nh\u1eefng s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed n\u00e0y c\u0169ng tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n bao gi\u1edd h\u1ebft. Tuy nhi\u00ean, Gi\u00e1m \u0111\u1ed1c ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng to\u00e0n c\u1ea7u c\u1ee7a Ybell Fitness cho bi\u1ebft r\u1eb1ng vi\u1ec7c m\u1edf r\u1ed9ng k\u00eanh b\u00e1n h\u00e0ng n\u00e0y ch\u1ec9 kh\u1ea3 thi n\u1ebfu nh\u01b0 b\u1ecdn h\u1ecd c\u00f3 m\u1ed9t gi\u1ea3i ph\u00e1p gi\u00fap gi\u1ea3i quy\u1ebft \u0111\u01a1n h\u00e0ng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 \u0111\u00e1ng tin c\u1eady.<\/p>\n\n\n\n

Kinh nghi\u1ec7m c\u1ee7a Mark trong l\u0129nh v\u1ef1c n\u00e0y \u0111\u00e3 khi\u1ebfn anh \u1ea5y hi\u1ec3u r\u1eb1ng vi\u1ec7c th\u00fac \u0111\u1ea9y l\u01b0u l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng truy c\u1eadp \u0111\u1ebfn m\u1ed9t trang web c\u0169ng kh\u00f4ng \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c k\u1ef3 v\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 vi\u1ec7c mua h\u00e0ng nhanh ch\u00f3ng hay y\u00eau c\u1ea7u c\u1eadp nh\u1eadt tr\u1ea1ng th\u00e1i \u0111\u01a1n h\u00e0ng m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng. Ng\u01b0\u1ee3c l\u1ea1i, vi\u1ec7c n\u00e0y ch\u1ec9 g\u00e2y ra s\u1ef1 m\u1ea5t thi\u1ec7n c\u1ea3m c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ch\u00ednh th\u01b0\u01a1ng hi\u1ec7u Ybell Fitness.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

M\u1eb7c d\u00f9 nhi\u1ec1u ng\u01b0\u1eddi b\u00e1n h\u00e0ng th\u01b0\u1eddng ch\u1ec9 t\u1eadp trung v\u00e0o v\u1ea5n \u0111\u1ec1 gia t\u0103ng doanh thu nh\u01b0ng l\u1ea1i qu\u00ean m\u1ea5t vi\u1ec7c c\u1ea7n t\u1ed1i \u01b0u h\u00f3a b\u1ed9 m\u00e1y v\u00e0 quy tr\u00ecnh ho\u00e0n t\u1ea5t \u0111\u01a1n h\u00e0ng – nguy\u00ean nh\u00e2n ch\u00ednh khi\u1ebfn k\u00e9o d\u00e0i th\u1eddi gian nh\u1eadn h\u00e0ng, l\u00e0m \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u, \u0111\u00e1nh gi\u00e1 ti\u00eau c\u1ef1c t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng v\u00e0 c\u1ea3 chi ph\u00ed ho\u00e0n s\u1ea3n ph\u1ea9m. Sau \u0111\u00e2y, ch\u00fang t\u00f4i s\u1ebd ch\u1ec9 ra cho b\u1ea1n m\u1ed9t c\u00e1ch nh\u00ecn nh\u1eadn t\u1ed5ng quan nh\u1ea5t, t\u1eeb \u0111\u1ea7u \u0111\u1ebfn cu\u1ed1i quy tr\u00ecnh b\u00e1n h\u00e0ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ee7a b\u1ea1n. <\/p>\n\n\n\n

3. \u01afu ti\u00ean d\u1ecbch v\u1ee5 ho\u00e0n t\u1ea5t \u0111\u01a1n h\u00e0ng trong chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ee7a b\u1ea1n.<\/h2>\n\n\n\n

M\u1ee5c ti\u00eau c\u1ee7a b\u1ea5t k\u1ef3 chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed n\u00e0o l\u00e0 t\u1ea1o cho kh\u00e1ch h\u00e0ng tr\u1ea3i nghi\u1ec7m li\u1ec1n m\u1ea1ch v\u00e0 nhanh ch\u00f3ng nh\u1ea5t c\u00f3 th\u1ec3. C\u00e0ng c\u00f3 nhi\u1ec1u \u0111i\u1ec3m \u0111\u1ee9t \u0111o\u1ea1n gi\u1eefa quy tr\u00ecnh t\u00ecm hi\u1ec3u s\u1ea3n ph\u1ea9m v\u00e0 mua h\u00e0ng, th\u00ec c\u00e0ng c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n t\u1eeb b\u1ecf vi\u1ec7c mua h\u00e0ng. C\u0169ng c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi b\u00e1n \u0111\u00e3 ch\u00fa \u00fd \u0111\u1ebfn y\u1ebfu t\u1ed1 n\u00e0y trong qu\u00e1 tr\u00ecnh l\u00e0m chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a h\u1ecd v\u00e0 ch\u00fa \u00fd h\u01a1n v\u1ec1 c\u00e1c tr\u1ea3i nghi\u1ec7m \u0111\u1ea7u ti\u00ean ( Front-end), nh\u01b0ng b\u00ean c\u1ea1nh \u0111\u00f3 l\u1ea1i qu\u00ean \u0111i giai \u0111o\u1ea1n cu\u1ed1i v\u00e0 sau khi kh\u00e1ch h\u00e0ng to\u00e0n th\u00e0nh h\u00e0nh tr\u00ecnh mua h\u00e0ng. (Back-end v\u00e0 Post-purchase) <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

C\u00e1c b\u01b0\u1edbc th\u1ef1c hi\u1ec7n m\u1ed9t \u0111\u01a1n h\u00e0ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed t\u1eeb \u0111\u1ea7u \u0111\u1ebfn cu\u1ed1i<\/em><\/p>\n\n\n\n

4. Vi\u1ec7c th\u1ef1c hi\u1ec7n ho\u00e0n t\u1ea5t \u0111\u01a1n h\u00e0ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u1ea3nh h\u01b0\u1edfng nh\u01b0 n\u00e0o \u0111\u1ed1i v\u1edbi chi\u1ebfn l\u01b0\u1ee3c Front-end?<\/h2>\n\n\n\n

Th\u1eddi gian \u0111\u00f3ng g\u00f3i c\u0169ng nh\u01b0 th\u1eddi gian giao h\u00e0ng c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i ra l\u01b0\u1ee3t mua ngay c\u1ea3 khi kh\u00e1ch h\u00e0ng v\u1eabn \u0111ang t\u00ecm hi\u1ec3u v\u00e0 l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m. Tr\u00ean th\u1ef1c t\u1ebf, m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t g\u1ea7n \u0111\u00e2y cho th\u1ea5y 69% ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng nh\u1ea5p v\u00e0o m\u1ed9t qu\u1ea3ng c\u00e1o c\u00f3 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn giao h\u00e0ng nhanh ho\u1eb7c giao h\u00e0ng\u00a0mi\u1ec5n ph\u00ed. <\/p>\n\n\n\n

Ngo\u00e0i ra, theo m\u1ed9t ph\u00e1t hi\u1ec7n c\u1ee7a Google, vi\u1ec7c \u0111\u00f3ng g\u00f3i c\u0169ng nh\u01b0 th\u1eddi gian giao h\u00e0ng c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u00e1ng k\u1ec3 \u0111\u1ebfn hi\u1ec7u su\u1ea5t qu\u1ea3ng c\u00e1o. M\u1ed9t s\u1ed1 th\u1eed nghi\u1ec7m qu\u1ea3ng c\u00e1o v\u1edbi ti\u00eau \u0111\u1ec1 \u201cgiao h\u00e0ng nhanh\u201d hay \u201cmi\u1ec5n ph\u00ed giao h\u00e0ng\u201d c\u00f3 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n kho\u1ea3ng 9% so v\u1edbi m\u1ed9t s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c th\u00f4ng b\u00e1o s\u1ebd giao h\u00e0ng trong v\u00f2ng 1-2 ng\u00e0y.<\/p>\n\n\n\n

V\u1edbi nh\u1eefng thay \u0111\u1ed5i g\u1ea7n \u0111\u00e2y \u0111\u1ed1i v\u1edbi ch\u00ednh s\u00e1ch b\u1ea3o m\u1eadt tr\u1ef1c tuy\u1ebfn, t\u1ef7 l\u1ec7 hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o \u0111ang gi\u1ea3m xu\u1ed1ng, trong khi c\u1ea7n b\u1ecf nhi\u1ec1u ti\u1ec1n h\u01a1n cho m\u1ed9t l\u1ea7n hi\u1ec3n th\u1ecb. \u0110i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 c\u00e1c doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i t\u00ecm m\u1ecdi c\u00e1ch \u0111\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a s\u1ed1 ti\u1ec1n d\u00f9ng cho qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh. \u01afu ti\u00ean d\u1ecbch v\u1ee5 Fulfilment trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed gi\u00fap b\u1ea1n nh\u1eafm \u0111\u1ebfn m\u1ee5c ti\u00eau \u0111\u1ed1i t\u01b0\u1ee3ng r\u00f5 r\u00e0ng, qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n tr\u1edf n\u00ean n\u1ed5i b\u1eadt h\u01a1n v\u00e0 t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i ra \u0111\u01a1n ch\u1eafc ch\u1eafn c\u0169ng s\u1ebd t\u0103ng.<\/p>\n\n\n\n

5. Chi\u1ebfn l\u01b0\u1ee3c ho\u00e0n t\u1ea5t \u0111\u01a1n h\u00e0ng trong qu\u00e1 tr\u00ecnh thanh to\u00e1n<\/h2>\n\n\n\n

T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i ra \u0111\u01a1n l\u00e0 m\u1ed9t s\u1ed1 li\u1ec7u quan tr\u1ecdng \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a thi\u1ebft k\u1ebf trang web v\u00e0 chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed t\u1ed5ng th\u1ec3 c\u1ee7a doanh nghi\u1ec7p b\u1ea1n. T\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i ra \u0111\u01a1n ch\u01b0a cao c\u00f3 ngh\u0129a c\u00f3 \u0111i\u1ec1u g\u00ec \u0111\u00f3 \u0111ang x\u1ea3y ra trong giai \u0111o\u1ea1n thanh to\u00e1n cu\u1ed1i c\u00f9ng l\u00e0m kh\u00e1ch h\u00e0ng v\u01b0\u1edbng m\u1eafc v\u00e0 c\u1ea7n th\u00eam th\u1eddi gian suy ngh\u0129 khi mua h\u00e0ng. C\u00f3 th\u1ec3 l\u00e0 m\u1ed9t trong nh\u1eefng nguy\u00ean nh\u00e2n d\u01b0\u1edbi \u0111\u00e2y:<\/p>\n\n\n\n