{"id":91889,"date":"2022-03-23T07:03:52","date_gmt":"2022-03-23T07:03:52","guid":{"rendered":"https:\/\/blog.boxme.asia\/vi\/?p=91889"},"modified":"2022-03-23T07:03:52","modified_gmt":"2022-03-23T07:03:52","slug":"highlands-chuyen-doi-mo-hinh-kinh-doanh","status":"publish","type":"post","link":"https:\/\/boxme.asia\/vi\/highlands-chuyen-doi-mo-hinh-kinh-doanh\/","title":{"rendered":"[Case Study] Highlands chuy\u1ec3n \u0111\u1ed5i th\u00e0nh c\u00f4ng m\u00f4 h\u00ecnh kinh doanh trong \u0111\u1ea1i d\u1ecbch"},"content":{"rendered":"

\u0110\u1ea1i d\u1ecbch Covid b\u00f9ng ph\u00e1t m\u1ea1nh trong n\u0103m 2021 \u0111\u00e3 \u1ea3nh h\u01b0\u1edfng m\u1ea1nh m\u1ebd \u0111\u1ebfn \u0111\u1eddi s\u1ed1ng c\u1ee7a ng\u01b0\u1eddi d\u00e2n c\u0169ng nh\u01b0 t\u00ecnh h\u00ecnh kinh doanh c\u1ee7a c\u00e1c doanh nghi\u1ec7p, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c nh\u00e3n h\u00e0ng li\u00ean quan \u0111\u1ebfn chu\u1ed7i F&B. Do \u0111\u00f3 kh\u00f4ng \u00edt doanh nghi\u1ec7p chuy\u1ec3n h\u01b0\u1edbng sang c\u00e1c k\u00eanh b\u00e1n h\u00e0ng online (s\u00e0n TM\u0110T & c\u00e1c n\u1ec1n t\u1ea3ng x\u00e3 h\u1ed9i nh\u01b0 Facebook, Instagram, Tiktok,…) v\u00e0 t\u00ecm 1 \u0111\u1ed1i t\u00e1c Fulfillment \u0111\u1ec3 h\u1ed7 tr\u1ee3 vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i \u0111\u00f3.\u00a0<\/p>\n

Theo \u0111\u00f3, Highlands<\/b><\/a> – m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u v\u1ec1 F&B n\u1ed5i ti\u1ebfng \u1edf Vi\u1ec7t Nam, \u0111\u00e3 th\u00e0nh c\u00f4ng chuy\u1ec3n \u0111\u1ed5i sang h\u00ecnh th\u1ee9c b\u00e1n online trong \u0111\u1ee3t d\u1ecbch covid v\u1eeba qua. V\u00e0 Boxme<\/a> r\u1ea5t t\u1ef1 h\u00e0o v\u00ec \u0111\u00e3 tr\u1edf th\u00e0nh \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c cung c\u1ea5p d\u1ecbch v\u1ee5 h\u1eadu c\u1ea7n 3PLs h\u1ed7 tr\u1ee3 nh\u00e3n h\u00e0ng kinh doanh Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/p>\n

V\u1ec1 Highlands<\/h2>\n

Highlands l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a C\u00f4ng ty C\u1ed5 Ph\u1ea7n Vi\u1ec7t Th\u00e1i Qu\u1ed1c T\u1ebf \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u00e0o n\u0103m 1999 v\u1edbi ng\u00e0nh h\u00e0ng kinh doanh ch\u00ednh l\u00e0 c\u00e0 ph\u00ea \u0111\u00f3ng g\u00f3i v\u00e0 sau n\u00e0y m\u1edf r\u1ed9ng th\u00eam chu\u1ed7i c\u1eeda h\u00e0ng b\u00e1n l\u1ebb th\u1ee9c u\u1ed1ng, \u0111\u1ed3 \u0103n nh\u1eb9…\u00a0<\/p>\n

\"boxme-case-study-highlands\"<\/p>\n

V\u1edbi ph\u01b0\u01a1ng ch\u00e2m kinh doanh: \u201cK<\/i>h\u00f4ng gian qu\u00e1n tuy\u1ec7t v\u1eddi, s\u1ea3n ph\u1ea9m tuy\u1ec7t h\u1ea3o v\u00e0 d\u1ecbch v\u1ee5 chu \u0111\u00e1o v\u1edbi m\u1ee9c gi\u00e1 ph\u00f9 h\u1ee3p<\/i>\u201d, Highlands \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00e0 ph\u00ea c\u00f3 \u0111\u1ed9 bao ph\u1ee7 th\u1ecb tr\u01b0\u1eddng cao \u1edf Vi\u1ec7t Nam.<\/p>\n

\n

>>> Xem th\u00eam:\u00a0[Case study] Boxme h\u1ed7 tr\u1ee3 Th\u1ebf gi\u1edbi Skinfood x\u1eed l\u00fd l\u01b0\u1ee3ng \u0111\u01a1n h\u00e0ng 12.12 g\u1ea5p 10 l\u1ea7n ng\u00e0y th\u01b0\u1eddng nh\u01b0 th\u1ebf n\u00e0o?<\/a><\/p>\n

>>> Xem th\u00eam:\u00a0[T\u1ea3i xu\u1ed1ng] L\u1ecbch Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0110\u00f4ng Nam \u00c1 2022 – Boxme Global<\/a><\/p>\n<\/blockquote>\n

K\u00eanh b\u00e1n online tr\u1edf th\u00e0nh tr\u1ecdng y\u1ebfu<\/h2>\n

\u0110\u1ebfn th\u00e1ng 7\/2021, d\u1ecbch Covid b\u00f9ng ph\u00e1t m\u1ea1nh \u1edf TP H\u1ed3 Ch\u00ed Minh, h\u1ea7u nh\u01b0 c\u00e1c c\u1eeda h\u00e0ng b\u00e1n th\u1ee9c u\u1ed1ng c\u1ee7a Highlands<\/strong> b\u1ecb \u0111\u00f3ng c\u1eeda to\u00e0n b\u1ed9. K\u00eanh b\u00e1n online tr\u00ean s\u00e0n TM\u0110T tr\u1edf th\u00e0nh k\u00eanh tr\u1ecdng y\u1ebfu \u0111\u1ec3 k\u00e9o doanh thu c\u1ee7a c\u1ea3 h\u1ec7 th\u1ed1ng, nh\u01b0ng g\u1eb7p nhi\u1ec1u kh\u00f3 kh\u0103n.<\/p>\n

Kh\u00f3 kh\u0103n trong ph\u00e2n b\u1ed5 t\u1ed3n kho<\/h4>\n

Tr\u01b0\u1edbc \u0111\u00e2y Highlands<\/strong> \u0111\u00e3 \u0111\u0103ng k\u00fd h\u1ee3p t\u00e1c b\u00e1n tr\u00ean c\u00e1c s\u00e0n TM\u0110T, s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 fulfillment c\u1ee7a c\u00e1c s\u00e0n v\u00e0 tr\u1ea3 ph\u00ed d\u1ecbch v\u1ee5 tr\u00ean doanh thu t\u1ed5ng h\u00e0ng th\u00e1ng. Khi \u0111\u00f3, t\u1ed3n kho \u0111\u01b0\u1ee3c ph\u00e2n b\u1ed5 qua qu\u00e1 nhi\u1ec1u k\u00eanh. T\u1ea1i m\u1ed7i s\u00e0n, nh\u00e3n h\u00e0ng ph\u1ea3i g\u1eedi s\u1ea3n ph\u1ea9m v\u00e0o kho \u0111\u1ec3 \u0111\u1ea1t m\u1ee9c t\u1ed3n kho t\u1ed1i thi\u1ec3u 70% so v\u1edbi s\u1ed1 l\u01b0\u1ee3ng \u0111\u0103ng b\u00e1n.\u00a0<\/p>\n

\u0110i\u1ec1u n\u00e0y khi\u1ebfn s\u1ed1 t\u1ed3n kho b\u1ecb h\u1ee5t v\u00e0 r\u1ea5t kh\u00f3 \u0111i\u1ec1u chuy\u1ec3n t\u1eeb c\u00e1c kho kh\u00e1c nhau v\u1ec1. T\u00ecnh tr\u1ea1ng th\u1eeba thi\u1ebfu s\u1ea3n ph\u1ea9m \u1edf c\u00e1c s\u00e0n kh\u00e1c nhau th\u01b0\u1eddng xuy\u00ean x\u1ea3y ra. B\u00ean c\u1ea1nh \u0111\u00f3, c\u00e1c s\u00e0n TM\u0110T h\u1ea7u nh\u01b0 b\u1ecb qu\u00e1 t\u1ea3i, vi\u1ec7c nh\u1eadp h\u00e0ng m\u1edbi v\u00e0o kho ph\u1ea3i \u0111\u0103ng k\u00fd kh\u00e1 l\u00e2u m\u1edbi \u0111\u01b0\u1ee3c duy\u1ec7t.\u00a0<\/p>\n

Khi h\u1ee3p t\u00e1c v\u1edbi Boxme – \u0111\u01a1n v\u1ecb cung c\u1ea5p d\u1ecbch v\u1ee5 h\u1eadu c\u1ea7n b\u00ean th\u1ee9 ba t\u1ea1i khu v\u1ef1c \u0110\u00f4ng Nam \u00c1<\/a>, Highlands<\/strong> \u0111\u00e3 gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c g\u1ea7n nh\u01b0 tri\u1ec7t \u0111\u1ec3 c\u00e1c v\u1ea5n \u0111\u1ec1 tr\u00ean.\u00a0<\/p>\n

    \n
  1. Boxme t\u1ed1i \u01b0u quy tr\u00ecnh v\u1eadn h\u00e0nh<\/b> b\u1eb1ng c\u00e1ch nghi\u00ean c\u1ee9u c\u00e1ch v\u1eadn h\u00e0nh v\u1edbi t\u1eebng s\u00e0n TM\u0110T, t\u1eeb \u0111\u00f3 \u0111i\u1ec1u ch\u1ec9nh v\u00e0 c\u00f3 c\u00e1c ph\u01b0\u01a1ng th\u1ee9c l\u1ea5y h\u00e0ng, x\u1eed l\u00fd h\u00e0ng t\u1ed1i \u01b0u nh\u1ea5t. Cam k\u1ebft b\u00e0n giao h\u00e0ng cho h\u00e3ng v\u1eadn chuy\u1ec3n \u0111\u00fang h\u1ea1n \u0111\u1ebfn tr\u00ean 99%.<\/li>\n
  2. V\u1edbi h\u1ec7 th\u1ed1ng kho h\u00e0ng \u0111\u1eb7t t\u1ea1i trung t\u00e2m c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn, vi\u1ec7c \u0111i\u1ec1u chuy\u1ec3n h\u00e0ng<\/b> gi\u1eefa c\u00e1c kho tr\u1edf n\u00ean d\u1ec5 d\u00e0ng. Th\u1ee7 t\u1ee5c nh\u1eadp h\u00e0ng c\u0169ng \u0111\u01b0\u1ee3c Boxme x\u1eed l\u00fd nhanh ch\u00f3ng trong v\u00f2ng 24 gi\u1edd.<\/li>\n
  3. Trong giai \u0111o\u1ea1n \u201c\u0111\u1ec9nh d\u1ecbch”, Boxme v\u1eabn duy tr\u00ec \u0111\u1ed9i ng\u0169 nh\u00e2n s\u1ef1<\/b> \u1edf m\u1ee9c 90% t\u1ea1i c\u00e1c kho \u0111\u1ec3 x\u1eed l\u00fd \u0111\u01a1n h\u00e0ng ph\u00e1t sinh. \u0110\u01a1n h\u00e0ng t\u1eeb th\u1eddi \u0111i\u1ec3m ph\u00e1t sinh \u0111\u01b0\u1ee3c x\u1eed l\u00ed trong v\u00f2ng 4-6 gi\u1edd l\u00e0m vi\u1ec7c<\/li>\n
  4. Boxme k\u1ebft n\u1ed1i, l\u1ef1a ch\u1ecdn c\u00e1c h\u00e3ng v\u1eadn chuy\u1ec3n ch\u1ea1y xuy\u00ean su\u1ed1t <\/b>c\u00e1c tuy\u1ebfn ph\u00e1t trong th\u1eddi \u0111i\u1ec3m d\u1ecbch.\u00a0<\/li>\n<\/ol>\n

    Kh\u00f3 kh\u0103n khi m\u1edf r\u1ed9ng k\u00eanh b\u00e1n<\/h4>\n

    V\u1edbi mong mu\u1ed1n m\u1edf r\u1ed9ng k\u00eanh b\u00e1n social, c\u1ee5 th\u1ec3 l\u00e0 Facebook v\u00e0 Instagram, b\u01b0\u1edbc \u0111\u1ea7u Highlands g\u1eb7p nhi\u1ec1u kh\u00f3 kh\u0103n v\u1ec1 ngu\u1ed3n l\u1ef1c. Hi\u1ec3u \u0111\u01b0\u1ee3c nhu c\u1ea7u v\u00e0 h\u01b0\u1edbng h\u1ee3p t\u00e1c c\u1ee7a nh\u00e3n h\u00e0ng, Boxme \u0111\u00e3 \u0111\u1ec1 xu\u1ea5t gi\u1ea3i ph\u00e1p v\u1ec1 qu\u1ea3n l\u00fd l\u01b0u kho v\u00e0 v\u1eadn h\u00e0nh to\u00e0n b\u1ed9 c\u00e1c campaigns<\/b> ch\u1ea1y tr\u00ean Facebook c\u1ee7a Highlands trong th\u1eddi \u0111i\u1ec3m d\u1ecbch Covid b\u00f9ng ph\u00e1t.\u00a0<\/p>\n

    C\u00f3 th\u1ec3 n\u00f3i Highlands l\u00e0 m\u1ed9t case study v\u1ec1 chuy\u1ec3n \u0111\u1ed5i k\u00eanh b\u00e1n th\u00e0nh c\u00f4ng nh\u1ea5t \u0111\u1ebfn th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i c\u1ee7a Boxme. H\u1ec7 th\u1ed1ng ghi nh\u1eadn k\u1ebft qu\u1ea3 kinh doanh trung b\u00ecnh h\u00e0ng th\u00e1ng c\u1ee7a Highlands l\u00e0 5.500 \u0111\u01a1n h\u00e0ng<\/b> v\u1edbi doanh s\u1ed1 900 tri\u1ec7u VN\u0110<\/b>. T\u1ef7 l\u1ec7 \u0111\u01a1n ho\u00e0n tr\u1ea3 l\u1edbn nh\u1ea5t ch\u1ec9 l\u00e0 4.5%<\/strong>. Boxme c\u0169ng v\u1eadn h\u00e0nh th\u00e0nh c\u00f4ng campaign B\u00e1nh trung thu cho Highlands v\u1edbi ti\u00eau ch\u00ed giao nhanh nh\u1ea5t \u0111\u1ebfn tay kh\u00e1ch h\u00e0ng.<\/p>\n

    \"boxme-case-study-highlands\"<\/p>\n

    Sau khi h\u1ee3p t\u00e1c th\u00e0nh c\u00f4ng c\u00e1c chi\u1ebfn d\u1ecbch ch\u1ea1y \u0111\u01a1n tr\u00ean Facebook, Boxme ti\u1ebfp t\u1ee5c \u0111\u1ec1 xu\u1ea5t gi\u1ea3i ph\u00e1p qu\u1ea3n l\u00fd to\u00e0n b\u1ed9 k\u00eanh b\u00e1n<\/b> online c\u1ee7a Highlands tr\u00ean s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. Th\u00f4ng qua c\u00e1c n\u1ec1n t\u1ea3ng c\u1ee7a Boxme, Highlands \u0111\u00e3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c c\u00e1c g\u00f3i combo, b\u00e1n ch\u00e9o linh ho\u1ea1t m\u00e0 kh\u00f4ng c\u1ea7n ph\u1ea3i x\u1eed l\u00fd bundle v\u1eadt l\u00fd. \u0110\u1ed3ng th\u1eddi, t\u1ed3n kho \u0111\u01b0\u1ee3c t\u1eadp trung 1 ch\u1ed7, kh\u00f4ng ph\u00e2n b\u1ed5 r\u1ea3i r\u00e1c \u1edf c\u00e1c kho kh\u00e1c nhau. Gi\u00fap nh\u00e3n h\u00e0ng qu\u1ea3n l\u00fd \u0111\u1ed3ng nh\u1ea5t \u0111\u01a1n h\u00e0ng v\u00e0 t\u1ed3n kho c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c s\u00e0n tr\u00ean 1 h\u1ec7 th\u1ed1ng.\u00a0<\/p>\n

    L\u1eddi k\u1ebft<\/h2>\n

    \u0110\u1ea1i di\u1ec7n Highlands<\/i> chia s\u1ebb th\u00eam v\u1ec1 qu\u00e1 tr\u00ecnh h\u1ee3p t\u00e1c c\u00f9ng Boxme: \u201cV\u1edbi vi\u1ec7c m\u1edf r\u1ed9ng k\u00eanh b\u00e1n v\u00e0 \u0111\u1ea9y m\u1ea1nh b\u00e1n h\u00e0ng online, Highlands r\u1ea5t c\u1ea7n m\u1ed9t \u0111\u1ed1i t\u00e1c \u0111\u1ec3 \u0111\u1ed3ng h\u00e0nh c\u00f9ng trong kh\u00e2u h\u1eadu c\u1ea7n c\u0169ng nh\u01b0 qu\u1ea3n l\u00fd k\u00eanh b\u00e1n hi\u1ec7u qu\u1ea3. Vi\u1ec7c s\u1eed d\u1ee5ng\u00a0 Boxme \u0111\u00e3 gi\u00fap Highlands gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1 t\u0103ng tr\u01b0\u1edfng m\u1ea1nh v\u1ec1 doanh thu, t\u0103ng s\u1ea3n l\u01b0\u1ee3ng b\u00e1n ra v\u00e0 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng. B\u00ean c\u1ea1nh \u0111\u00f3, \u0111\u1ed9i ng\u0169 v\u1eadn h\u00e0nh c\u1ee7a ch\u00fang t\u00f4i c\u0169ng \u0111\u01b0\u1ee3c gi\u1ea3m t\u1ea3i trong kh\u00e2u qu\u1ea3n l\u00fd \u0111\u01a1n h\u00e0ng v\u00e0 c\u00e1c b\u00e1o c\u00e1o li\u00ean quan.\u201d<\/p>\n

    C\u00f3 th\u1ec3 b\u1ea1n quan t\u00e2m<\/h2>\n

    >>> [Case study] Boxme h\u1ed7 tr\u1ee3 Th\u1ebf gi\u1edbi Skinfood x\u1eed l\u00fd l\u01b0\u1ee3ng \u0111\u01a1n h\u00e0ng 12.12 g\u1ea5p 10 l\u1ea7n ng\u00e0y th\u01b0\u1eddng nh\u01b0 th\u1ebf n\u00e0o?<\/a><\/p>\n

    >>> Mega sale 12.12: M\u00f4 h\u00ecnh 3PL Fulfillment c\u1ee7a Boxme h\u1ed7 tr\u1ee3 \u0111\u1eafc l\u1ef1c cho c\u00e1c nh\u00e3n h\u00e0ng<\/a><\/p>\n

    >>> Nh\u1eefng l\u1ee3i \u00edch c\u1ee7a vi\u1ec7c s\u1eed d\u1ee5ng m\u00f4 h\u00ecnh 3PL Fulfillment cho nh\u00e3n h\u00e0ng trong c\u00e1c d\u1ecbp sale l\u1edbn<\/a><\/p>\n

    V\u1ec1 Boxme<\/b>:\u00a0Boxme l\u00e0 m\u1ea1ng l\u01b0\u1edbi d\u1ecbch v\u1ee5 h\u1eadu c\u1ea7n h\u1ed7 tr\u1ee3 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed h\u00e0ng \u0111\u1ea7u \u0110\u00f4ng Nam \u00c1, gi\u00fap ng\u01b0\u1eddi d\u00f9ng tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch b\u00e1n h\u00e0ng online xuy\u00ean bi\u00ean gi\u1edbi theo c\u00e1ch d\u1ec5 d\u00e0ng v\u00e0 ti\u1ebft ki\u1ec7m chi ph\u00ed nh\u1ea5t.<\/p>\n

    \t\t\t\t\t\t\t\t\t\t\t\t\t
    \n\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t<\/a>
    \n\t\t\t
    \n\t\t\t\t\t\tLi\u00ean h\u1ec7 t\u01b0 v\u1ea5n mi\u1ec5n ph\u00ed
    \n\t\t\t\t\t<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

    \u0110\u1ea1i d\u1ecbch Covid b\u00f9ng ph\u00e1t m\u1ea1nh trong n\u0103m 2021 \u0111\u00e3 \u1ea3nh h\u01b0\u1edfng m\u1ea1nh m\u1ebd \u0111\u1ebfn \u0111\u1eddi s\u1ed1ng c\u1ee7a ng\u01b0\u1eddi d\u00e2n c\u0169ng nh\u01b0 t\u00ecnh h\u00ecnh kinh doanh c\u1ee7a c\u00e1c doanh nghi\u1ec7p, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c nh\u00e3n h\u00e0ng li\u00ean quan \u0111\u1ebfn chu\u1ed7i F&B. Do \u0111\u00f3 kh\u00f4ng \u00edt doanh nghi\u1ec7p chuy\u1ec3n h\u01b0\u1edbng sang c\u00e1c k\u00eanh b\u00e1n h\u00e0ng online […]<\/p>\n","protected":false},"author":1,"featured_media":91906,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-91889","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-logistics"],"_links":{"self":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts\/91889","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/comments?post=91889"}],"version-history":[{"count":0,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts\/91889\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/media\/91906"}],"wp:attachment":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/media?parent=91889"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/categories?post=91889"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/tags?post=91889"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}