{"id":91301,"date":"2021-12-16T09:41:46","date_gmt":"2021-12-16T09:41:46","guid":{"rendered":"https:\/\/blog.boxme.asia\/vi\/?p=91301"},"modified":"2021-12-16T09:41:46","modified_gmt":"2021-12-16T09:41:46","slug":"le-hoi-mua-sam-dang-thay-doi-thuong-mai-dien-tu","status":"publish","type":"post","link":"https:\/\/boxme.asia\/vi\/le-hoi-mua-sam-dang-thay-doi-thuong-mai-dien-tu\/","title":{"rendered":"C\u00e1c l\u1ec5 h\u1ed9i mua s\u1eafm \u0111ang thay \u0111\u1ed5i b\u1ee9c tranh Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0110\u00f4ng Nam \u00c1"},"content":{"rendered":"

C\u00e1c l\u1ec5 h\u1ed9i mua s\u1eafm Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed kh\u00f4ng c\u00f2n xa l\u1ea1 \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi Trung Qu\u1ed1c. Tuy nhi\u00ean v\u00e0i n\u0103m tr\u1edf l\u1ea1i \u0111\u00e2y, n\u00f3 \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t xu h\u01b0\u1edbng m\u1edbi \u1edf \u0110\u00f4ng Nam \u00c1, l\u00e0m thay \u0111\u1ed5i b\u1ee9c tranh Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ee7a th\u1ecb tr\u01b0\u1eddng n\u00e0y.<\/p>\n

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>>> Xem th\u00eam: [Infographic] Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed tr\u1edf th\u00e0nh l\u1ed1i s\u1ed1ng c\u1ee7a ng\u01b0\u1eddi \u0110\u00f4ng Nam \u00c1<\/a><\/p>\n

>>> Xem th\u00eam: Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0110\u00f4ng Nam \u00c1 ti\u1ebfp t\u1ee5c t\u0103ng tr\u01b0\u1edfng theo c\u1ea5p s\u1ed1 nh\u00e2n – C\u1eadp nh\u1eadt n\u0103m 2021<\/a><\/p>\n<\/blockquote>\n

Alibaba m\u1edf \u0111\u1ea7u l\u1ec5 h\u1ed9i mua s\u1eafm<\/h3>\n

K\u1ec3 t\u1eeb khi Alibaba t\u1ed5 ch\u1ee9c Ng\u00e0y \u0110\u1ed9c th\u00e2n 11.11 \u0111\u1ea7u ti\u00ean v\u00e0o n\u0103m 2009, s\u1ef1 ki\u1ec7n n\u00e0y \u0111\u00e3 ph\u00e1t tri\u1ec3n th\u00e0nh m\u1ed9t l\u1ec5 h\u1ed9i mua s\u1eafm k\u00e9o d\u00e0i m\u1ed9t tu\u1ea7n tr\u00ean nhi\u1ec1u n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed kh\u00e1c nhau. S\u1ef1 ki\u1ec7n n\u00e0y mang l\u1ea1i th\u00e0nh c\u00f4ng l\u1edbn cho Alibaba<\/a> v\u00e0 \u0111\u00e3 thay \u0111\u1ed5i nh\u1eadn th\u1ee9c c\u1ee7a nh\u00e0 b\u00e1n h\u00e0ng v\u1ec1 vi\u1ec7c \u0111\u1ed5i m\u1edbi m\u00f4 h\u00ecnh v\u00e0 c\u00e1ch th\u1ee9c kinh doanh.<\/p>\n

S\u1ef1 ki\u1ec7n Ng\u00e0y \u0110\u1ed9c th\u00e2n 11.11 \u0111\u00e3 truy\u1ec1n c\u1ea3m h\u1ee9ng cho c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a Alibaba nh\u01b0 JD hay Douyin t\u1ed5 ch\u1ee9c c\u00e1c l\u1ec5 h\u1ed9i mua s\u1eafm c\u1ee7a ri\u00eang h\u1ecd. V\u01b0\u1ee3t ra kh\u1ecfi ph\u1ea1m vi trong n\u01b0\u1edbc, nh\u1eefng l\u1ec5 h\u1ed9i n\u00e0y \u0111ang ng\u00e0y c\u00e0ng lan r\u1ed9ng ra khu v\u1ef1c \u0110\u00f4ng Nam \u00c1. T\u1ea1i \u0111\u00e2y, Lazada v\u00e0 Shopee c\u0169ng t\u1ed5 ch\u1ee9c c\u00e1c l\u1ec5 h\u1ed9i mua s\u1eafm h\u00e0ng th\u00e1ng v\u00e0o nh\u1eefng “ng\u00e0y \u0111\u00f4i”<\/p>\n

\u0110i\u1ec3m chung c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch \u201cng\u00e0y \u0111\u00f4i\u201d n\u00e0y l\u00e0 c\u00e1c s\u00e0n s\u1ebd \u0111\u1ed3ng lo\u1ea1t gi\u1ea3m gi\u00e1 l\u1edbn cho c\u00e1c s\u1ea3n ph\u1ea9m, thu h\u00fat ng\u01b0\u1eddi mua s\u1eafm tr\u1ef1c tuy\u1ebfn. Ngo\u00e0i ra, vi\u1ec7c h\u1ee3p t\u00e1c c\u00f9ng ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng trong vi\u1ec7c qu\u1ea3ng b\u00e1 c\u0169ng nh\u01b0 t\u1ed5 ch\u1ee9c LiveShow ca nh\u1ea1c c\u0169ng \u0111\u01b0\u1ee3c c\u00e1c s\u00e0n TM\u0110T \u00e1p d\u1ee5ng.<\/p>\n

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>>> Xem th\u00eam: Ng\u00e0y h\u1ed9i 11.11 v\u00e0 Chi\u1ebfn d\u1ecbch c\u1ee7a c\u00e1c s\u00e0n Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam<\/a><\/p>\n

>>> Xem th\u00eam: L\u1ee3i th\u1ebf b\u00e1n h\u00e0ng Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ra khu v\u1ef1c \u0110\u00f4ng Nam \u00c1 c\u1ee7a Doanh nghi\u1ec7p Vi\u1ec7t Nam 2021<\/a><\/p>\n<\/blockquote>\n

C\u00e1c l\u1ec5 h\u1ed9i mua s\u1eafm thay \u0111\u1ed5i Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0110\u00f4ng Nam \u00c1<\/h3>\n

Kh\u00f4ng ch\u1ec9 th\u00fac \u0111\u1ea9y doanh s\u1ed1 t\u0103ng g\u1ea5p nhi\u1ec1u l\u1ea7n so v\u1edbi ng\u00e0y th\u01b0\u1eddng, nh\u1eefng l\u1ec5 h\u1ed9i mua s\u1eafm n\u00e0y \u0111ang th\u00fac \u0111\u1ea9y ng\u01b0\u1eddi ti\u00eau d\u00f9ng k\u1ef9 thu\u1eadt s\u1ed1 l\u1ea7n \u0111\u1ea7u ti\u00ean. \u0110\u1eb7c bi\u1ec7t l\u00e0 khi \u0111\u1ea1i d\u1ecbch COVID-19 h\u1ea1n ch\u1ebf vi\u1ec7c mua s\u1eafm tr\u1ef1c ti\u1ebfp.<\/p>\n

\"le-hoi-mua-sam-thuong-mai-dien-tu\"<\/p>\n

Ng\u01b0\u1eddi ti\u00eau d\u00f9ng k\u1ef9 thu\u1eadt s\u1ed1 t\u1ea1i c\u00e1c qu\u1ed1c gia \u0110\u00f4ng Nam \u00c1 n\u0103m 2020 v\u00e0 2021.<\/em><\/p>\n

Trong s\u1ed1 nh\u1eefng ng\u01b0\u1eddi d\u00f9ng Internet \u1edf \u0110\u00f4ng Nam \u00c1 t\u1eeb 16 tu\u1ed5i tr\u1edf l\u00ean, 86% cho bi\u1ebft h\u1ecd \u0111\u00e3 mua s\u1ea3n ph\u1ea9m tr\u1ef1c tuy\u1ebfn <\/a>trong l\u1ec5 h\u1ed9i mua s\u1eafm “ng\u00e0y \u0111\u00f4i” 6.6, 8.8, 11.11,… Trong s\u1ed1 nh\u1eefng ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi, 43% l\u00e0 ng\u01b0\u1eddi mua k\u1ef9 thu\u1eadt s\u1ed1 l\u1ea7n \u0111\u1ea7u ti\u00ean. <\/p>\n

M\u1ed9t b\u00e1o c\u00e1o c\u1ee7a Facebook v\u00e0 Bain & Company \u01b0\u1edbc t\u00ednh r\u1eb1ng s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi mua k\u1ef9 thu\u1eadt s\u1ed1 \u1edf \u0110\u00f4ng Nam \u00c1 t\u1eeb 15 tu\u1ed5i tr\u1edf l\u00ean (nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 mua s\u1eafm tr\u1ef1c tuy\u1ebfn trong 12 th\u00e1ng qua) \u0111\u1ea1t 317 tri\u1ec7u ng\u01b0\u1eddi<\/strong> v\u00e0o n\u0103m 2020, t\u0103ng 37 tri\u1ec7u so v\u1edbi n\u0103m 2019.<\/p>\n

L\u1eddi k\u1ebft<\/h3>\n

Ng\u01b0\u1eddi \u0110\u00f4ng Nam \u00c1 \u0111ang b\u01b0\u1edbc v\u00e0o th\u1eadp k\u1ef7 s\u1ed1, n\u01a1i m\u00e0 mua s\u1eafm Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u00e3 tr\u1edf th\u00e0nh th\u00f3i quen c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Ng\u00e0y c\u00e0ng nhi\u1ec1u doanh nghi\u1ec7p v\u00e0 nh\u00e3n h\u00e0ng b\u1ecb thu h\u00fat b\u1edfi c\u00e1c chi\u1ebfn d\u1ecbch b\u00e1n h\u00e0ng h\u1ea5p d\u1eabn c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. <\/p>\n

C\u00e1c chi\u1ebfn d\u1ecbch mua s\u1eafm h\u00e0ng th\u00e1ng \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t xu h\u01b0\u1edbng m\u1edbi \u1edf \u0110\u00f4ng Nam \u00c1, l\u00e0m thay \u0111\u1ed5i b\u1ee9c tranh to\u00e0n c\u1ea3nh Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ee7a th\u1ecb tr\u01b0\u1eddng n\u00e0y. <\/p>\n

C\u00f3 th\u1ec3 b\u1ea1n quan t\u00e2m<\/h3>\n

>>> X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng cu\u1ed1i n\u0103m 2021<\/a><\/p>\n

>>> [Infographic] Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed tr\u1edf th\u00e0nh l\u1ed1i s\u1ed1ng c\u1ee7a ng\u01b0\u1eddi \u0110\u00f4ng Nam \u00c1<\/a><\/p>\n

>>> TM\u0110T \u0110\u00f4ng Nam \u00c1: Si\u00eau sale “ng\u00e0y \u0111\u00f4i” tr\u1edf th\u00e0nh \u0111\u1ed9ng l\u1ef1c ch\u00ednh th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng to\u00e0n s\u00e0n<\/a><\/p>\n

V\u1ec1 Boxme<\/b>: Boxme l\u00e0 m\u1ea1ng l\u01b0\u1edbi d\u1ecbch v\u1ee5 h\u1eadu c\u1ea7n h\u1ed7 tr\u1ee3 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed h\u00e0ng \u0111\u1ea7u \u0110\u00f4ng Nam \u00c1, gi\u00fap ng\u01b0\u1eddi d\u00f9ng tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch b\u00e1n h\u00e0ng online xuy\u00ean bi\u00ean gi\u1edbi theo c\u00e1ch d\u1ec5 d\u00e0ng v\u00e0 ti\u1ebft ki\u1ec7m chi ph\u00ed nh\u1ea5t.<\/p>\n


\n\"\"\t\t\t\t\t\t\t\t<\/a>
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\nLi\u00ean h\u1ec7 t\u01b0 v\u1ea5n mi\u1ec5n ph\u00ed
\n<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

C\u00e1c l\u1ec5 h\u1ed9i mua s\u1eafm Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed kh\u00f4ng c\u00f2n xa l\u1ea1 \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi Trung Qu\u1ed1c. Tuy nhi\u00ean v\u00e0i n\u0103m tr\u1edf l\u1ea1i \u0111\u00e2y, n\u00f3 \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t xu h\u01b0\u1edbng m\u1edbi \u1edf \u0110\u00f4ng Nam \u00c1, l\u00e0m thay \u0111\u1ed5i b\u1ee9c tranh Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ee7a th\u1ecb tr\u01b0\u1eddng n\u00e0y. >>> Xem th\u00eam: [Infographic] Th\u01b0\u01a1ng m\u1ea1i […]<\/p>\n","protected":false},"author":1,"featured_media":91314,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[841,840],"tags":[],"class_list":["post-91301","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thi-truong","category-tmdt"],"_links":{"self":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts\/91301","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/comments?post=91301"}],"version-history":[{"count":0,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts\/91301\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/media\/91314"}],"wp:attachment":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/media?parent=91301"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/categories?post=91301"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/tags?post=91301"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}