{"id":90521,"date":"2021-09-25T10:30:00","date_gmt":"2021-09-25T10:30:00","guid":{"rendered":"https:\/\/blog.boxme.asia\/vi\/?p=90521"},"modified":"2021-09-25T10:30:00","modified_gmt":"2021-09-25T10:30:00","slug":"hanh-trinh-mua-hang-2021-cua-nguoi-dong-nam-a","status":"publish","type":"post","link":"https:\/\/boxme.asia\/vi\/hanh-trinh-mua-hang-2021-cua-nguoi-dong-nam-a\/","title":{"rendered":"H\u00e0nh tr\u00ecnh mua h\u00e0ng 2021 c\u1ee7a ng\u01b0\u1eddi \u0110\u00f4ng Nam \u00c1 thay \u0111\u1ed5i do \u0111\u1ea1i d\u1ecbch"},"content":{"rendered":"

\u0110\u1ea1i d\u1ecbch Covid-19 \u0111\u00e3 thay \u0111\u1ed5i h\u00e0nh tr\u00ecnh mua h\u00e0ng 2021<\/strong> c\u1ee7a ng\u01b0\u1eddi \u0110\u00f4ng Nam \u00c1, x\u00e1c \u0111\u1ecbnh l\u1ea1i c\u00e1ch ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00e1m ph\u00e1, mua s\u1eafm v\u00e0 thanh to\u00e1n. C\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn \u0111\u00e3 tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn h\u01a1n \u1edf m\u1ed7i b\u01b0\u1edbc trong h\u00e0nh tr\u00ecnh c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

\"hanh-trinh-mua-hang-2021-cua-nguoi-tieu-dung-dong-nam-a\"<\/p>\n

H\u00e0nh tr\u00ecnh mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0110\u00f4ng Nam \u00c1 2021<\/em><\/p>\n

1\/ Kh\u00e1m ph\u00e1 tr\u1ef1c tuy\u1ebfn<\/h2>\n

B\u00e1o c\u00e1o SYNC \u0110\u00f4ng Nam \u00c1 2021 ch\u1ec9 ra 65% ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ef1c tuy\u1ebfn n\u00f3i r\u1eb1ng h\u1ecd kh\u00f4ng bi\u1ebft h\u1ecd mu\u1ed1n mua g\u00ec v\u00e0 mua \u1edf \u0111\u00e2u<\/em>. Theo \u0111\u00f3, xu h\u01b0\u1edbng kh\u00e1m ph\u00e1 tr\u1ef1c tuy\u1ebfn t\u0103ng l\u00ean<\/strong> \u1edf c\u00e1c ng\u00e0nh h\u00e0ng \u0111\u1ed3 gia d\u1ee5ng, ch\u0103m s\u00f3c c\u00e1 nh\u00e2n, qu\u1ea7n \u00e1o, \u0111\u1ed3 \u0111i\u1ec7n t\u1eed, \u0111\u1ed3 ch\u01a1i,…<\/p>\n

Truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u1eabn l\u00e0 k\u00eanh quan tr\u1ecdng<\/strong> cho vi\u1ec7c kh\u00e1m ph\u00e1 m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi. Trong \u0111\u00f3, m\u1ee9c \u0111\u1ed9 ph\u1ed5 bi\u1ebfn c\u1ee7a video tr\u00ean c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i t\u0103ng 7% so v\u1edbi n\u0103m 2020, chi\u1ebfm 22% t\u1ef7 tr\u1ecdng trong s\u1ed1 c\u00e1c k\u00eanh kh\u00e1m ph\u00e1 tr\u1ef1c tuy\u1ebfn n\u0103m 2021.<\/p>\n

\"truyen-thong-xa-hoi-dong-nam-a-2021\"<\/p>\n

C\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn ng\u01b0\u1eddi \u0110\u00f4ng Nam \u00c1 s\u1eed d\u1ee5ng \u0111\u1ec3 kh\u00e1m ph\u00e1 s\u1ea3n ph\u1ea9m m\u1edbi<\/em><\/p>\n

S\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u0169ng ch\u1ee9ng ki\u1ebfn \u200b\u200bm\u1ee9c \u0111\u1ed9 ph\u1ed5 bi\u1ebfn t\u0103ng 1,3 l\u1ea7n<\/strong>. N\u0103m 2021, 26% ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0110\u00f4ng Nam \u00c1 cho r\u1eb1ng \u0111\u00e2y l\u00e0 k\u00eanh kh\u00e1m ph\u00e1 h\u00e0ng \u0111\u1ea7u c\u1ee7a h\u1ecd trong khi n\u0103m 2020 l\u00e0 20%. <\/p>\n

\n

>> Xem th\u00eam: Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0110\u00f4ng Nam \u00c1 ti\u1ebfp t\u1ee5c t\u0103ng tr\u01b0\u1edfng theo c\u1ea5p s\u1ed1 nh\u00e2n – C\u1eadp nh\u1eadt n\u0103m 2021<\/a><\/p>\n

>> Xem th\u00eam: L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ed1i \u01b0u ho\u00e1 chi ph\u00ed Logistics? Gi\u1ea3i ph\u00e1p h\u1eadu c\u1ea7n cho nh\u00e0 kinh doanh \u0110\u00f4ng Nam \u00c1<\/a><\/p>\n<\/blockquote>\n

2\/ \u0110\u00e1nh gi\u00e1 tr\u1ef1c tuy\u1ebfn<\/h2>\n

83% ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0110\u00f4ng Nam \u00c1 coi c\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn l\u00e0 ph\u01b0\u01a1ng th\u1ee9c ch\u00ednh \u0111\u1ec3 h\u1ecd nghi\u00ean c\u1ee9u v\u00e0 \u0111\u00e1nh gi\u00e1<\/strong> s\u1ea3n ph\u1ea9m. Trong s\u1ed1 nh\u1eefng ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi, 26% cho r\u1eb1ng m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 k\u00eanh nghi\u00ean c\u1ee9u h\u00e0ng \u0111\u1ea7u, sau \u0111\u00f3 l\u00e0 c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, tr\u00ecnh duy\u1ec7t web v\u00e0 website c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. <\/p>\n

\"truyen-thong-xa-hoi-dong-nam-a-2021\"<\/p>\n

C\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn ng\u01b0\u1eddi \u0110\u00f4ng Nam \u00c1 s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m<\/em> <\/p>\n

\u0110\u00e1nh gi\u00e1 c\u1ee7a ng\u01b0\u1eddi mua s\u1ea3n ph\u1ea9m hay chia s\u1ebb t\u1eeb c\u00e1c influencer c\u0169ng l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng th\u00fac \u0111\u1ea9y ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u1ef1a ch\u1ecdn mua m\u1ed9t s\u1ea3n ph\u1ea9m m\u00e0 h\u1ecd ch\u01b0a t\u1eebng nghe qua.<\/p>\n

3\/ Mua h\u00e0ng tr\u1ef1c tuy\u1ebfn<\/h2>\n

Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed <\/strong>v\u00e0 th\u01b0\u01a1ng m\u1ea1i x\u00e3 h\u1ed9i <\/strong>\u0111\u00f3ng vai tr\u00f2 l\u00e0 c\u00e1c k\u00eanh mua h\u00e0ng ch\u00ednh<\/strong>. Kh\u00f4ng gi\u1ed1ng nh\u01b0 \u1edf hai giai \u0111o\u1ea1n tr\u01b0\u1edbc (Kh\u00e1m ph\u00e1 v\u00e0 \u0110\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m), m\u1ed9t ph\u1ea7n kh\u00e1 l\u1edbn (44%) c\u00e1c ho\u1ea1t \u0111\u1ed9ng trong giai \u0111o\u1ea1n Mua h\u00e0ng v\u1eabn di\u1ec5n ra ngo\u1ea1i tuy\u1ebfn<\/strong> th\u00f4ng qua c\u00e1c si\u00eau th\u1ecb, c\u1eeda h\u00e0ng b\u00e1ch h\u00f3a v\u00e0 c\u00e1c nh\u00e0 b\u00e1n l\u1ebb.<\/p>\n

Trong t\u1ed5ng s\u1ed1 c\u00e1c giao d\u1ecbch tr\u1ef1c tuy\u1ebfn, s\u00e0n TM\u0110T v\u00e0 c\u00e1c k\u00eanh th\u01b0\u01a1ng m\u1ea1i x\u00e3 h\u1ed9i v\u1eabn l\u00e0 c\u00e1c k\u00eanh di\u1ec5n ra ho\u1ea1t \u0111\u1ed9ng mua h\u00e0ng tr\u1ef1c tuy\u1ebfn nhi\u1ec1u nh\u1ea5t v\u00e0 l\u00e0 k\u00eanh c\u00f3 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u1ed1t h\u01a1n h\u1eb3n.<\/p>\n

\"phuong-thuc-thanh-toan-yeu-thich-2021\"<\/p>\n

V\u00ed \u0111i\u1ec7n t\u1eed (E-wallet) hi\u1ec7n l\u00e0 l\u1ef1a ch\u1ecdn thanh to\u00e1n \u01b0a th\u00edch c\u1ee7a 37% ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0110\u00f4ng Nam \u00c1, cao h\u01a1n so v\u1edbi Ti\u1ec1n m\u1eb7t (28%). Philippines ch\u1ee9ng ki\u1ebfn \u200b\u200bm\u1ee9c t\u0103ng 133% v\u1ec1 s\u1ed1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00edch v\u00ed \u0111i\u1ec7n t\u1eed, Malaysia l\u00e0 87%, Vi\u1ec7t Nam l\u00e0 82% v\u00e0 Indonesia l\u00e0 64%.<\/p>\n

M\u1eb7c d\u00f9 v\u00ed \u0111i\u1ec7n t\u1eed \u0111\u00e3 c\u00f3 s\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd \u1edf m\u1ecdi qu\u1ed1c gia, nh\u01b0ng th\u1ecb ph\u1ea7n t\u1ed5ng th\u1ec3 c\u1ee7a n\u00f3 v\u1eabn r\u1ea5t kh\u00e1c nhau. T\u1ea1i Philippines v\u00e0 Vi\u1ec7t Nam, ti\u1ec1n m\u1eb7t v\u1eabn l\u00e0 ph\u01b0\u01a1ng th\u1ee9c thanh to\u00e1n \u01b0a th\u00edch, trong khi th\u1ebb ghi n\u1ee3 v\u00e0 th\u1ebb t\u00edn d\u1ee5ng ti\u1ebfp t\u1ee5c th\u1ed1ng tr\u1ecb \u1edf Malaysia v\u00e0 Singapore.<\/p>\n

Ngu\u1ed3n: SYNC SouthEast Asia Report 2021<\/a><\/em><\/p>\n

C\u00f3 th\u1ec3 b\u1ea1n quan t\u00e2m<\/h2>\n

>>> Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0110\u00f4ng Nam \u00c1 ti\u1ebfp t\u1ee5c t\u0103ng tr\u01b0\u1edfng theo c\u1ea5p s\u1ed1 nh\u00e2n – C\u1eadp nh\u1eadt n\u0103m 2021<\/a><\/p>\n

>>> L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ed1i \u01b0u ho\u00e1 chi ph\u00ed Logistics? Gi\u1ea3i ph\u00e1p h\u1eadu c\u1ea7n cho nh\u00e0 kinh doanh \u0110\u00f4ng Nam \u00c1<\/a><\/p>\n

>>> T\u1ed5ng quan th\u1ecb tr\u01b0\u1eddng h\u1eadu c\u1ea7n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0110\u00f4ng Nam \u00c1 n\u0103m 2021<\/a><\/p>\n

V\u1ec1 Boxme<\/b>: Boxme l\u00e0 m\u1ea1ng l\u01b0\u1edbi d\u1ecbch v\u1ee5 h\u1eadu c\u1ea7n h\u1ed7 tr\u1ee3 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed h\u00e0ng \u0111\u1ea7u \u0110\u00f4ng Nam \u00c1, gi\u00fap ng\u01b0\u1eddi d\u00f9ng tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch b\u00e1n h\u00e0ng online xuy\u00ean bi\u00ean gi\u1edbi theo c\u00e1ch d\u1ec5 d\u00e0ng v\u00e0 ti\u1ebft ki\u1ec7m chi ph\u00ed nh\u1ea5t.<\/p>\n


\n\"\"\t\t\t\t\t\t\t\t<\/a>
\n
\nLi\u00ean h\u1ec7 t\u01b0 v\u1ea5n mi\u1ec5n ph\u00ed
\n<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\u0110\u1ea1i d\u1ecbch Covid-19 \u0111\u00e3 thay \u0111\u1ed5i h\u00e0nh tr\u00ecnh mua h\u00e0ng 2021 c\u1ee7a ng\u01b0\u1eddi \u0110\u00f4ng Nam \u00c1, x\u00e1c \u0111\u1ecbnh l\u1ea1i c\u00e1ch ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00e1m ph\u00e1, mua s\u1eafm v\u00e0 thanh to\u00e1n. C\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn \u0111\u00e3 tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn h\u01a1n \u1edf m\u1ed7i b\u01b0\u1edbc trong h\u00e0nh tr\u00ecnh c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. H\u00e0nh tr\u00ecnh mua h\u00e0ng c\u1ee7a […]<\/p>\n","protected":false},"author":1,"featured_media":90575,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[841,840],"tags":[],"class_list":["post-90521","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thi-truong","category-tmdt"],"_links":{"self":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts\/90521","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/comments?post=90521"}],"version-history":[{"count":0,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts\/90521\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/media\/90575"}],"wp:attachment":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/media?parent=90521"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/categories?post=90521"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/tags?post=90521"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}