{"id":90466,"date":"2021-09-22T08:16:00","date_gmt":"2021-09-22T08:16:00","guid":{"rendered":"https:\/\/blog.boxme.asia\/vi\/?p=90466"},"modified":"2021-09-22T08:16:00","modified_gmt":"2021-09-22T08:16:00","slug":"5-cach-tang-kha-nang-chuyen-doi-cho-trang-web","status":"publish","type":"post","link":"https:\/\/boxme.asia\/vi\/5-cach-tang-kha-nang-chuyen-doi-cho-trang-web\/","title":{"rendered":"5 C\u00e1ch t\u0103ng kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng cho trang web c\u1ee7a b\u1ea1n"},"content":{"rendered":"

L\u00e0 m\u1ed9t nh\u00e0 b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn v\u00e0 s\u1edf h\u1eefu website b\u00e1n h\u00e0ng ri\u00eang, ch\u1eafc ch\u1eafn kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i<\/strong> l\u00e0 \u0111i\u1ec1u b\u1ea1n r\u1ea5t quan t\u00e2m. L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng? D\u01b0\u1edbi \u0111\u00e2y l\u00e0 5 c\u00e1ch \u0111\u1ec3 gi\u00fap trang web c\u1ee7a b\u1ea1n kinh doanh t\u1ed1t h\u01a1n nh\u1edd vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i t\u1ed1t h\u01a1n.<\/p>\n

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>> Xem th\u00eam: Nh\u1eefng n\u1ec1n t\u1ea3ng website h\u1ed7 tr\u1ee3 b\u00e1n h\u00e0ng t\u1ed1t nh\u1ea5t<\/a><\/p>\n

>> Xem th\u00eam: 4 C\u00e1ch gi\u00fap b\u1ea1n t\u0103ng thu nh\u1eadp tr\u00ean n\u1ec1n t\u1ea3ng s\u1ed1 ho\u00e1 hi\u1ec7u qu\u1ea3<\/a><\/p>\n<\/blockquote>\n

Chuy\u1ec3n \u0111\u1ed5i (Conversion) \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 vi\u1ec7c ng\u01b0\u1eddi d\u00f9ng v\u00e0o website c\u1ee7a b\u1ea1n th\u1ef1c hi\u1ec7n m\u1ed9t h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 nh\u01b0 \u0111\u1eb7t h\u00e0ng, thanh to\u00e1n, hay \u0111\u0103ng k\u00fd th\u00e0nh vi\u00ean. T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 cho bi\u1ebft ph\u1ea7n tr\u0103m ng\u01b0\u1eddi truy c\u1eadp \u0111\u00e3 tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng.<\/p>\n

1. T\u1ed1i \u01b0u trang web <\/h3>\n

M\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 c\u1ea7n thi\u1ebft c\u1ee7a m\u1ed9t trang web \u0111\u01b0\u1ee3c cho l\u00e0 th\u00e2n thi\u1ec7n v\u1edbi ng\u01b0\u1eddi d\u00f9ng l\u00e0 s\u1ef1 minh b\u1ea1ch v\u00e0 t\u00ednh th\u1ea9m m\u1ef9.<\/p>\n

H\u00e3y t\u1ed1i \u01b0u trang web n\u1ebfu c\u1ea7n \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o m\u1ed9t kh\u00e1ch h\u00e0ng m\u1edbi khi truy c\u1eadp c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng t\u00ecm ki\u1ebfm th\u00f4ng tin s\u1ea3n ph\u1ea9m, ch\u00ednh s\u00e1ch thanh to\u00e1n v\u00e0 c\u00e1c th\u00f4ng tin kh\u00e1c c\u1ee7a doanh nghi\u1ec7p b\u1ea1n. M\u1ed9t trang web c\u00f3 c\u1ea5u tr\u00fac h\u1ee3p l\u00fd, th\u1ea9m m\u1ef9 c\u00f3 th\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i c\u1ee7a b\u1ea1n l\u00ean \u0111\u1ebfn 200%.<\/p>\n

2. \u0110\u1eb7t Pop-Ups<\/h3>\n

B\u1ea1n c\u00f3 th\u1ec3 l\u1ed3ng gh\u00e9p c\u00e1c \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t hay m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi c\u1ee7a c\u1eeda h\u00e0ng v\u00e0o c\u00e1c pop-ups. \u0110i\u1ec1u n\u00e0y s\u1ebd d\u1ec5 d\u00e0ng thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch truy c\u1eadp trang web c\u1ee7a b\u1ea1n. Tuy nhi\u00ean, c\u1eeda s\u1ed5 n\u00e0y xu\u1ea5t hi\u1ec7n c\u00f3 th\u1ec3 g\u00e2y kh\u00f3 ch\u1ecbu, h\u00e3y l\u00e0m cho n\u00f3 d\u1ec5 d\u00e0ng \u0111\u00f3ng l\u1ea1i. <\/p>\n

\"tang-kha-nang-chuyen-doi-cho-trang-web\"<\/p>\n

Pop-Ups l\u00ean c\u00f3 k\u1ebf ho\u1ea1ch v\u00e0 \u0111\u00fang th\u1eddi \u0111i\u1ec3m l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 t\u0103ng chuy\u1ec3n \u0111\u1ed5i<\/em><\/p>\n

Kh\u00f4ng s\u1eed d\u1ee5ng pop-ups qu\u00e1 th\u01b0\u1eddng xuy\u00ean, v\u00ec \u0111i\u1ec1u n\u00e0y ch\u1eafc ch\u1eafn s\u1ebd l\u00e0m gi\u1ea3m tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng. C\u1ed1 g\u1eafng \u0111\u1eb7t n\u1ed9i dung c\u1ee5 th\u1ec3 v\u00e0o v\u0103n b\u1ea3n c\u1ee7a c\u1eeda s\u1ed5 b\u1eadt l\u00ean v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng n\u1ed9i dung t\u01b0\u01a1ng t\u1ef1 kh\u00f4ng c\u00f2n xu\u1ea5t hi\u1ec7n v\u1edbi c\u00f9ng m\u1ed9t ng\u01b0\u1eddi d\u00f9ng sau khi \u0111\u00f3ng.<\/p>\n

3. C\u00e1c \u0111\u00e1nh gi\u00e1 t\u00edch c\u1ef1c<\/h3>\n

\u0110\u1ec3 t\u0103ng s\u1ef1 tin t\u01b0\u1edfng cho kh\u00e1ch l\u1ea7n \u0111\u1ea7u truy c\u1eadp website c\u1ee7a b\u1ea1n, m\u1ed9t ph\u1ea7n b\u00ecnh lu\u1eadn b\u00ean d\u01b0\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u00f3 th\u1ec3 s\u1ebd c\u1ea7n thi\u1ebft. T\u1ea1i \u0111\u00e2y, nh\u1eefng ng\u01b0\u1eddi mua tr\u01b0\u1edbc c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 v\u00e0 chia s\u1ebb tr\u1ea3i nghi\u1ec7m mua h\u00e0ng c\u1ee7a h\u1ecd.<\/p>\n

M\u1ed9t t\u00f9y ch\u1ecdn kh\u00e1c l\u00e0 hi\u1ec3n th\u1ecb m\u1ed9t s\u1ed1 c\u00f4ng ty ho\u1eb7c c\u00e1c \u0111\u1ed1i t\u00e1c kh\u00e1c tr\u00ean trang ch\u1ee7 \u0111\u00e3 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. \u0110i\u1ec1u n\u00e0y c\u0169ng r\u1ea5t t\u1ed1t \u0111\u1ec3 gi\u1ea3m s\u1ef1 kh\u00f4ng ch\u1eafc ch\u1eafn ti\u1ec1m \u1ea9n \u1edf kh\u00e1ch truy c\u1eadp. \u201cN\u1ebfu n\u00f3 ph\u00f9 h\u1ee3p v\u1edbi h\u1ecd th\u00ec n\u00f3 c\u0169ng s\u1ebd hi\u1ec7u qu\u1ea3 v\u1edbi t\u00f4i<\/em>\u201d.<\/p>\n

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>> Xem th\u00eam: Chi\u1ebfn d\u1ecbch b\u00e1n h\u00e0ng d\u1ecbp T\u1ebft 2021 ng\u01b0\u1eddi b\u00e1n Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed kh\u00f4ng th\u1ec3 b\u1ecf qua<\/a><\/p>\n

>> Xem th\u00eam: Top 10 m\u00f4 h\u00ecnh kinh doanh Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ph\u1ed5 bi\u1ebfn t\u1ea1i Vi\u1ec7t Nam n\u0103m 2021<\/a><\/p>\n<\/blockquote>\n

4. CTA r\u00f5 r\u00e0ng v\u00e0 n\u1ed5i b\u1eadt<\/h3>\n

CTA<\/strong> (Call to Action) hay CTA button l\u00e0 m\u1ed9t ch\u1ec9 d\u1eabn cho kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u1ea1o ra m\u1ed9t ph\u1ea3n \u1ee9ng ngay l\u1eadp t\u1ee9c, c\u1ee5 th\u1ec3 l\u00e0 nh\u1eefng click chu\u1ed9t. S\u1eed d\u1ee5ng \u0111\u1ed9ng t\u1eeb nh\u01b0 \u201cli\u00ean h\u1ec7 ngay\u201d, \u201ct\u00ecm hi\u1ec3u th\u00eam<\/em>\u201d ho\u1eb7c \u201cgh\u00e9 gi\u1ecf h\u00e0ng c\u1ee7a b\u1ea1n ngay<\/em>\u201d s\u1ebd k\u00edch th\u00edch kh\u00e1ch truy c\u1eadp th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng sau khi \u0111\u1ecdc ho\u1eb7c xem video v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. <\/p>\n

M\u1ed9t CTA hi\u1ec7u qu\u1ea3 c\u1ea7n c\u00f3 thi\u1ebft k\u1ebf thu h\u00fat, d\u1ec5 hi\u1ec3u; c\u00f3 \u0111i\u1ec3m nh\u1ea5n; k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng m\u1ea1nh m\u1ebd v\u00e0 c\u1ea7n y\u00eau c\u1ea7u ng\u01b0\u1eddi xem h\u00e0nh \u0111\u1ed9ng. Ngo\u00e0i ra, b\u1ea1n c\u0169ng n\u00ean ch\u00fa \u00fd v\u1ec1 v\u1ecb tr\u00ed \u0111\u1eb7t. CTA d\u1ea1ng v\u0103n b\u1ea3n \u0111\u01b0\u1ee3c \u0111\u1eb7t \u1edf gi\u1eefa b\u00e0i \u0111\u0103ng<\/strong> c\u00f3 \u0111\u1ed9 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng l\u00ean t\u1edbi t\u1edbi 90%.<\/p>\n

5. Kh\u00e1ch h\u00e0ng trung th\u00e0nh hay kh\u00e1ch mua 1 l\u1ea7n?<\/h3>\n

\u0110\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c \u0111\u01a1n h\u00e0ng t\u1eeb m\u1ed9t kh\u00e1ch h\u00e0ng c\u0169 t\u1ed1n \u00edt chi ph\u00ed ti\u1ebfp th\u1ecb h\u01a1n m\u1ed9t kh\u00e1ch h\u00e0ng m\u1edbi. Ngo\u00e0i ra, kh\u00e1ch h\u00e0ng trung th\u00e0nh ch\u00ednh l\u00e0 m\u1ed9t k\u00eanh ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3 cao. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 th\u1ee7 thu\u1eadt \u0111\u1ec3 bi\u1ebfn kh\u00e1ch h\u00e0ng m\u1ed9t l\u1ea7n th\u00e0nh kh\u00e1ch h\u00e0ng quay l\u1ea1i.<\/p>\n

\"tang-kha-nang-chuyen-doi-cua-trang-web\"<\/p>\n

Chi\u1ebfn d\u1ecbch kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft<\/strong> l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 thu h\u00fat m\u1ecdi ng\u01b0\u1eddi quay l\u1ea1i trang web c\u1ee7a b\u1ea1n. Th\u1ebb t\u00edch \u0111i\u1ec3m, gift voucher hay b\u1ea5t k\u00ec c\u00e1ch n\u00e0o hi\u1ec7u qu\u1ea3 v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n. G\u1eedi email cho kh\u00e1ch h\u00e0ng h\u00e0ng h\u1ecfi v\u1ec1 tr\u1ea3i nghi\u1ec7m mua h\u00e0ng v\u00e0 t\u1eb7ng h\u1ecd m\u1ed9t m\u00e3 gi\u1ea3m gi\u00e1 cho l\u1ea7n mua sau l\u00e0 m\u1ed9t c\u00e1ch kh\u00f4ng t\u1ed3i.<\/p>\n

T\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 r\u1ea5t quan tr\u1ecdng trong vi\u1ec7c v\u1eadn h\u00e0nh m\u1ed9t doanh nghi\u1ec7p tr\u1ef1c tuy\u1ebfn. \u00c1p d\u1ee5ng c\u00e1c g\u1ee3i \u00fd tr\u00ean c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i. Boxme hy v\u1ecdng b\u00e0i vi\u1ebft \u0111\u00e3 cung c\u1ea5p nhi\u1ec1u th\u00f4ng tin h\u1eefu \u00edch cho b\u1ea1n.<\/p>\n

C\u00f3 th\u1ec3 b\u1ea1n quan t\u00e2m<\/h3>\n

>>> Kinh doanh c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn hay ngo\u1ea1i tuy\u1ebfn? L\u1ef1a ch\u1ecdn c\u1ee7a doanh nghi\u1ec7p 2021<\/a><\/p>\n

>>> Kinh doanh tr\u1ef1c tuy\u1ebfn: 4 tips gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n<\/a><\/p>\n

>>> 5 \u00dd t\u01b0\u1edfng b\u1eaft \u0111\u1ea7u kinh doanh t\u1ea1i nh\u00e0 m\u00f9a d\u1ecbch<\/a><\/p>\n

V\u1ec1 Boxme<\/b>: Boxme l\u00e0 m\u1ea1ng l\u01b0\u1edbi d\u1ecbch v\u1ee5 h\u1eadu c\u1ea7n h\u1ed7 tr\u1ee3 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed h\u00e0ng \u0111\u1ea7u \u0110\u00f4ng Nam \u00c1, gi\u00fap ng\u01b0\u1eddi d\u00f9ng tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch b\u00e1n h\u00e0ng online xuy\u00ean bi\u00ean gi\u1edbi theo c\u00e1ch d\u1ec5 d\u00e0ng v\u00e0 ti\u1ebft ki\u1ec7m chi ph\u00ed nh\u1ea5t.<\/p>\n


\n\"\"\t\t\t\t\t\t\t\t<\/a>
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\nLi\u00ean h\u1ec7 t\u01b0 v\u1ea5n mi\u1ec5n ph\u00ed
\n<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

L\u00e0 m\u1ed9t nh\u00e0 b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn v\u00e0 s\u1edf h\u1eefu website b\u00e1n h\u00e0ng ri\u00eang, ch\u1eafc ch\u1eafn kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i l\u00e0 \u0111i\u1ec1u b\u1ea1n r\u1ea5t quan t\u00e2m. L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng? D\u01b0\u1edbi \u0111\u00e2y l\u00e0 5 c\u00e1ch \u0111\u1ec3 gi\u00fap trang web c\u1ee7a b\u1ea1n kinh doanh t\u1ed1t h\u01a1n nh\u1edd vi\u1ec7c chuy\u1ec3n […]<\/p>\n","protected":false},"author":1,"featured_media":90489,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[845],"tags":[],"class_list":["post-90466","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-ban-hang"],"_links":{"self":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts\/90466","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/comments?post=90466"}],"version-history":[{"count":0,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts\/90466\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/media\/90489"}],"wp:attachment":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/media?parent=90466"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/categories?post=90466"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/tags?post=90466"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}