{"id":89891,"date":"2021-08-06T03:33:23","date_gmt":"2021-08-06T03:33:23","guid":{"rendered":"https:\/\/blog.boxme.asia\/vi\/?p=89891"},"modified":"2021-08-06T03:33:23","modified_gmt":"2021-08-06T03:33:23","slug":"hieu-ung-lan-truyen-social-proof-trong-tmdt","status":"publish","type":"post","link":"https:\/\/boxme.asia\/vi\/hieu-ung-lan-truyen-social-proof-trong-tmdt\/","title":{"rendered":"T\u1eadn d\u1ee5ng hi\u1ec7u \u1ee9ng lan truy\u1ec1n &#8216;social proof&#8217; trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed"},"content":{"rendered":"<p dir=\"ltr\" data-placeholder=\"Translation\"><strong>Social proof<\/strong> l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 s\u1ef1 tin t\u01b0\u1edfng c\u1ee7a kh\u00e1ch h\u00e0ng, \u0111\u1eb7c bi\u1ec7t \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. <strong>Social proof<\/strong> c\u00f3 nhi\u1ec1u d\u1ea1ng kh\u00e1c nhau, h\u00ecnh th\u1ee9c th\u01b0\u1eddng th\u1ea5y nh\u1ea5t l\u00e0 \u0111\u00e1nh gi\u00e1 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng hay influencer.<\/p>\n<blockquote>\n<p dir=\"ltr\" data-placeholder=\"Translation\">&gt;&gt; Xem th\u00eam:&nbsp;<a href=\"https:\/\/blog.boxme.asia\/vi\/thuong-mai-dien-tu-viet-nam-nganh-hang-nao-dang-chiem-uu-the\/\" target=\"_blank\" rel=\"noopener\">Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam: Ng\u00e0nh h\u00e0ng n\u00e0o \u0111ang chi\u1ebfm \u01b0u th\u1ebf tr\u00ean th\u1ecb tr\u01b0\u1eddng?<\/a><\/p>\n<p dir=\"ltr\" data-placeholder=\"Translation\">&gt;&gt; Xem th\u00eam:&nbsp;<a href=\"https:\/\/blog.boxme.asia\/vi\/3-xu-huong-tac-dong-den-thuong-mai-dien-tu-dong-nam-a\/\" target=\"_blank\" rel=\"noopener\">3 Xu h\u01b0\u1edbng t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0110\u00f4ng Nam \u00c1 n\u0103m 2021<\/a><\/p>\n<\/blockquote>\n<p dir=\"ltr\" data-placeholder=\"Translation\">Hi\u1ec7u qu\u1ea3 ti\u1ebfp th\u1ecb c\u1ee7a social proof \u0111\u1ed1i v\u1edbi h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn. V\u1eady ch\u00ednh x\u00e1c social proof l\u00e0 g\u00ec? L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb th\u00e0nh c\u00f4ng v\u1edbi social proof? Boxme s\u1ebd n\u00f3i k\u0129 h\u01a1n ngay d\u01b0\u1edbi \u0111\u00e2y!<\/p>\n<h2 data-placeholder=\"Translation\">Social proof l\u00e0 g\u00ec?<\/h2>\n<p id=\"tw-target-text\" dir=\"ltr\" data-placeholder=\"Translation\">Social proof \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 <strong>hi\u1ec7u \u1ee9ng lan truy\u1ec1n<\/strong> ch\u1ec9 m\u1ed9t hi\u1ec7n t\u01b0\u1ee3ng t\u00e2m l\u00fd c\u1ee7a con ng\u01b0\u1eddi ti\u1ebfp nh\u1eadn nh\u1eefng h\u00e0nh \u0111\u1ed9ng hay ph\u1ea3n \u00e1nh c\u1ee7a m\u1ed9t hay nh\u00f3m ng\u01b0\u1eddi h\u1ecd tin t\u01b0\u1edfng, \u0111i\u1ec1u n\u00e0y \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1ch suy ngh\u0129 v\u00e0 h\u00e0nh vi c\u1ee7a ch\u00ednh h\u1ecd. Hi\u1ec3u \u0111\u01a1n gi\u1ea3n l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng mu\u1ed1n ti\u1ebfp c\u1eadn s\u1ea3n ph\u1ea9m th\u00f4ng qua chia s\u1ebb t\u1eeb nh\u1eefng ng\u01b0\u1eddi h\u1ecd th\u00edch ho\u1eb7c tin t\u01b0\u1edfng, ch\u1ee9 kh\u00f4ng ph\u1ea3i t\u1eeb th\u01b0\u01a1ng hi\u1ec7u cung c\u1ea5p s\u1ea3n ph\u1ea9m \u0111\u00f3.&nbsp;<\/p>\n<p dir=\"ltr\" data-placeholder=\"Translation\">Hi\u1ec7u \u1ee9ng lan truy\u1ec1n hi\u1ec7n h\u1eefu xung quanh ch\u00fang ta, v\u00ed d\u1ee5 nh\u01b0 vi\u1ec7c th\u01b0\u01a1ng hi\u1ec7u \u0111\u0103ng t\u1ea3i video m\u1ed9t influencer r\u1ea5t \u0111\u01b0\u1ee3c y\u00eau qu\u00fd \u0111ang s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd,&#8230; N\u1ebfu b\u1ea1n \u0111ang s\u1edf h\u1eefu m\u1ed9t c\u1eeda h\u00e0ng TM\u0110T, ch\u1eafc ch\u1eafn vi\u1ec7c t\u1eadn d\u1ee5ng hi\u1ec7u \u1ee9ng lan truy\u1ec1n \u0111\u00fang c\u00e1ch s\u1ebd mang l\u1ea1i t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u1ed1t h\u01a1n cho trang web c\u1ee7a b\u1ea1n.<\/p>\n<p dir=\"ltr\" data-placeholder=\"Translation\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/blog.boxme.asia\/vi\/wp-content\/uploads\/sites\/7\/2021\/08\/4575-scaled.jpg\" alt=\"social-proof\" width=\"800\" height=\"457\"><\/p>\n<p dir=\"ltr\" data-placeholder=\"Translation\">Nh\u1eefng <strong>\u01b0u \u0111i\u1ec3m<\/strong> khi s\u1eed d\u1ee5ng social proof \u0111\u1ec3 ti\u1ebfp th\u1ecb cho c\u1eeda h\u00e0ng TM\u0110T:<\/p>\n<ul>\n<li data-placeholder=\"Translation\"><strong>T\u1ea1o ni\u1ec1m tin:<\/strong> 82% ng\u01b0\u1eddi mua \u0111\u1ecdc c\u00e1c b\u00e0i \u0111\u00e1nh gi\u00e1 \u0111\u1ec3 nghi\u00ean c\u1ee9u v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u hay s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc khi mua h\u00e0ng. V\u00e0 n\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t doanh nghi\u1ec7p m\u1edbi, social proof c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh \u0111\u1ed1i v\u1edbi h\u00e0nh vi ng\u01b0\u1eddi mua.<\/li>\n<li data-placeholder=\"Translation\"><strong>Hi\u1ec7u \u1ee9ng \u0111o\u00e0n t\u00e0u<\/strong> (<a href=\"https:\/\/vietnambiz.vn\/hieu-ung-doan-tau-bandwagon-effect-la-gi-su-ra-doi-cua-hieu-ung-doan-tau-20191010170204985.htm\" target=\"_blank\" rel=\"noopener nofollow\">Bandwagon effect<\/a>): M\u1ed9t cu\u1ed1n s\u00e1ch v\u1edbi h\u01a1n m\u1ed9t tri\u1ec7u b\u1ea3n \u0111\u01b0\u1ee3c b\u00e1n ra lu\u00f4n thu h\u00fat nhi\u1ec1u \u0111\u1ed9c gi\u1ea3 h\u01a1n. \u0110\u1ed1i v\u1edbi Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, 76% ng\u01b0\u1eddi ti\u00eau d\u00f9ng tin t\u01b0\u1edfng tin t\u01b0\u1edfng c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c gia \u0111\u00ecnh, b\u1ea1n b\u00e8 gi\u1edbi thi\u1ec7u.&nbsp;<\/li>\n<li data-placeholder=\"Translation\"><strong>Hi\u1ec7u l\u1ef1c th\u1ea9m quy\u1ec1n:<\/strong> M\u1ed9t c\u00f4ng ty c\u00f3 l\u1eddi ch\u1ee9ng th\u1ef1c t\u1eeb c\u00e1c c\u00f4ng ty kh\u00e1c ho\u1eb7c c\u00e1c chuy\u00ean gia trong ng\u00e0nh th\u01b0\u1eddng c\u00f3 nhi\u1ec1u &#8220;quy\u1ec1n h\u1ea1n&#8221; h\u01a1n. V\u00ed d\u1ee5 m\u1ed9t s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7 m\u1edbi \u0111\u01b0\u1ee3c Apple x\u00e1c nh\u1eadn s\u1ebd nhanh ch\u00f3ng \u0111\u01b0\u1ee3c \u0111\u00f3n nh\u1eadn v\u00e0 c\u00f3 ti\u1ebfng n\u00f3i h\u01a1n.<\/li>\n<\/ul>\n<p>\u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao vi\u1ec7c <strong>x\u00e2y d\u1ef1ng l\u00f2ng tin, th\u00eam uy t\u00edn v\u00e0 ph\u00e1 b\u1ecf r\u00e0o c\u1ea3n<\/strong> gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 kh\u00e1ch h\u00e0ng l\u00e0 r\u1ea5t c\u00f3 l\u1ee3i \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.&nbsp;<\/p>\n<blockquote><p>&gt;&gt; Xem th\u00eam:&nbsp;<a href=\"https:\/\/blog.boxme.asia\/vi\/viet-nam-ban-hang-thuong-mai-dien-tu-dong-nam-a\/\" target=\"_blank\" rel=\"noopener\">L\u1ee3i th\u1ebf b\u00e1n h\u00e0ng Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ra khu v\u1ef1c \u0110\u00f4ng Nam \u00c1 c\u1ee7a Doanh nghi\u1ec7p Vi\u1ec7t Nam 2021<\/a><\/p>\n<p>&gt;&gt; Xem th\u00eam:&nbsp;<a href=\"https:\/\/blog.boxme.asia\/vi\/tim-nguon-hang-ban-online-tren-shopee\/\" target=\"_blank\" rel=\"noopener\">T\u00ecm ngu\u1ed3n h\u00e0ng b\u00e1n online tr\u00ean Shopee c\u00f3 th\u1ec3 b\u1ea1n ch\u01b0a bi\u1ebft<\/a><\/p><\/blockquote>\n<h2>C\u00e1c ph\u01b0\u01a1ng ph\u00e1p t\u1eadn d\u1ee5ng social proof trong TM\u0110T<\/h2>\n<p>V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a internet, ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u00ecm hi\u1ec3u v\u1ec1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 n\u00e0o \u0111\u00f3 ch\u1ec9 b\u1eb1ng m\u1ed9t click chu\u1ed9t. Tuy nhi\u00ean, th\u00fac \u0111\u1ea9y h\u00e0nh vi mua h\u00e0ng di\u1ec5n ra nhanh ch\u00f3ng h\u01a1n l\u1ea1i l\u00e0 <strong>hi\u1ec7u \u1ee9ng lan truy\u1ec1n &#8211; social proof<\/strong>.<\/p>\n<h4>\u0110\u00e1nh gi\u00e1 c\u1ee7a ng\u01b0\u1eddi mua<\/h4>\n<p>\u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p \u1ee9ng d\u1ee5ng ph\u1ed5 bi\u1ebfn nh\u1ea5t c\u1ee7a social proof. Tr\u00ean th\u1ef1c t\u1ebf, 91% ng\u01b0\u1eddi ti\u00eau d\u00f9ng cho bi\u1ebft c\u00e1c \u0111\u00e1nh gi\u00e1 t\u00edch c\u1ef1c khi\u1ebfn h\u1ecd c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng mua s\u1ea3n ph\u1ea9m h\u01a1n. B\u1ea1n c\u00f3 th\u1ec3 th\u1eed \u00e1p d\u1ee5ng 2 c\u00e1ch d\u01b0\u1edbi \u0111\u00e2y cho k\u00eanh b\u00e1n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ee7a m\u00ecnh:<\/p>\n<p>M\u1ed9t l\u00e0, h\u00e3y hi\u1ec7n th\u1ecb c\u00e1c \u0111o\u1ea1n \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng l\u00ean website c\u1ee7a b\u1ea1n. \u0110i\u1ec1u n\u00e0y t\u1ea1o th\u00eam uy t\u00edn v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 th\u00fac \u0111\u1ea9y m\u1ea1nh m\u1ebd t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.&nbsp;<\/p>\n<p>Hai l\u00e0, h\u00e3y hi\u1ec3n th\u1ecb \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch b\u00ean ngo\u00e0i website c\u1ee7a b\u1ea1n. T\u1ee9c l\u00e0 s\u1eed d\u1ee5ng c\u00e1c trang blog chuy\u00ean review, c\u00e1c h\u1ed9i, nh\u00f3m chia s\u1ebb v\u1ec1 ch\u1ee7 \u0111\u1ec1 li\u00ean qua \u0111\u1ebfn s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n \u0111\u1ec3 hi\u1ec3n th\u1ecb nh\u1eefng \u0111\u00e1nh gi\u00e1 \u0111\u00f3 m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean nh\u1ea5t.<\/p>\n<p>\u0110\u1ec3 khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 m\u00e0 b\u1ea1n cung c\u1ea5p, h\u00e3y g\u1eedi cho h\u1ecd email k\u00e8m v\u1edbi m\u1ed9t voucher gi\u1ea3m gi\u00e1 cho l\u1ea7n sau. C\u00e1ch n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap t\u0103ng kh\u1ea3 n\u0103ng quay tr\u1edf l\u1ea1i c\u1ee7a kh\u00e1ch m\u00e0 b\u1ea1n c\u0169ng s\u1ebd c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng \u0111\u00e1nh gi\u00e1 l\u00e0m t\u01b0 li\u1ec7u ti\u1ebfp th\u1ecb.<\/p>\n<h4 id=\"tw-target-text\" data-placeholder=\"Translation\">Ng\u01b0\u1eddi mua \u0111\u0103ng t\u1ea3i n\u1ed9i dung v\u1ec1 s\u1ea3n ph\u1ea9m<\/h4>\n<p>\u0110\u00e2y ch\u00ednh l\u00e0 m\u1ed9t c\u00e1ch \u0111\u1ec3 lan to\u1ea3 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n v\u1edbi m\u1ed9t t\u1ed1c \u0111\u1ed9 kh\u1ee7ng khi\u1ebfp. V\u00ed d\u1ee5 trong khi l\u01b0\u1edbt web, b\u1ea1n b\u1eaft g\u1eb7p v\u00e0i ng\u01b0\u1eddi b\u1ea1n m\u1eb7c chi\u1ebfc \u00e1o ph\u00f4ng c\u00f3 h\u00ecnh m\u1eb7t c\u01b0\u1eddi v\u00e0 t\u1ea7n su\u1ea5t hi\u1ec7n th\u1ecb c\u00e0ng nhi\u1ec1u, b\u1ea1n s\u1ebd cho r\u1eb1ng \u0111\u00e2y \u0111ang l\u00e0 trend c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u00e0 d\u1ec5 d\u00e0ng mua cho m\u00ecnh 1 chi\u1ebfc \u00e1o t\u01b0\u01a1ng t\u1ef1.<\/p>\n<blockquote><p>&gt;&gt; Xem th\u00eam:&nbsp;<a href=\"https:\/\/blog.boxme.asia\/vi\/dai-dich-covid-19-lam-thay-doi-thoi-quen-mua-hang-truyen-thong-cua-nguoi-tieu-dung-viet\/\" target=\"_blank\" rel=\"noopener\">\u0110\u1ea1i d\u1ecbch Covid-19 l\u00e0m thay \u0111\u1ed5i th\u00f3i quen mua h\u00e0ng truy\u1ec1n th\u1ed1ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t?<\/a><\/p>\n<p>&gt;&gt; Xem th\u00eam:&nbsp;<a href=\"https:\/\/blog.boxme.asia\/vi\/cach-lam-tang-doanh-thu-x5-tu-instagram-shop\/\" target=\"_blank\" rel=\"noopener\">C\u00e1c c\u00e1ch l\u00e0m t\u0103ng doanh thu x5 l\u1ea7n t\u1eeb Instagram Shop<\/a><\/p><\/blockquote>\n<p>V\u1eady \u1ee9ng d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p n\u00e0y cho c\u1eeda h\u00e0ng c\u1ee7a b\u1ea1n nh\u01b0 th\u1ebf n\u00e0o khi m\u00e0 vi\u1ec7c thu th\u1eadp h\u00ecnh \u1ea3nh\/clip t\u1eeb kh\u00e1ch h\u00e0ng c\u00f2n kh\u00f3 h\u01a1n r\u1ea5t nhi\u1ec1u v\u1edbi \u0111\u00e1nh gi\u00e1 d\u1ea1ng v\u0103n b\u1ea3n?<\/p>\n<p>M\u1ed9t l\u00e0, b\u1eb1ng c\u00e1ch t\u1ef1 nhi\u00ean nh\u1ea5t h\u00e3y khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng ch\u1ee5p \u1ea3nh hay quay clip ng\u1eafn v\u1ec1 tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. B\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o th\u00eam \u0111\u1ed9ng l\u1ef1c cho h\u1ecd b\u1eb1ng vi\u1ec7c t\u1eb7ng h\u1ecd m\u1ed9t voucher cho l\u00e0n mua h\u00e0ng ti\u1ebfp theo.<\/p>\n<p>Hai l\u00e0, \u00e1p d\u1ee5ng c\u00e1ch &#8220;kh\u00f4ng t\u1ef1 nhi\u00ean&#8221;. V\u00ed d\u1ee5 s\u1ea3n ph\u1ea9m ch\u00ednh c\u1ee7a b\u1ea1n l\u00e0 \u00e1o ph\u00f4ng in h\u00ecnh, kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e0 h\u1ecdc sinh sinh vi\u00ean y\u00eau th\u00edch s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 tho\u1ea3i m\u00e1i. H\u00e3y d\u00e0nh kho\u1ea3ng 100-150 chi\u1ebfc \u00e1o \u0111\u1ec3 t\u1eb7ng mi\u1ec5n ph\u00ed cho nh\u1eefng h\u1ecd v\u00e0 ch\u1ec9 y\u00eau c\u1ea7u h\u1ecd \u0111\u0103ng t\u1ea3i h\u00ecnh \u1ea3nh ho\u1eb7c video l\u00ean trang c\u00e1 nh\u00e2n. C\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0y c\u00f3 th\u1ec3 l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 l\u01b0\u1ee3ng t\u01b0\u01a1ng t\u00e1c t\u1ed1t tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, hay c\u00f3 t\u1eeb 1000 followers tr\u1edf l\u00ean&#8230; N\u1ebfu ho\u1ea1t \u0111\u1ed9ng t\u1ed1t, c\u00e1ch n\u00e0y c\u00f3 th\u1ec3 gi\u00fap s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n nhanh ch\u00f3ng t\u1ea1o th\u00e0nh m\u1ed9t tr\u00e0o l\u01b0u.<\/p>\n<h4 data-placeholder=\"Translation\">KOLs &#8211; Ng\u01b0\u1eddi c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng<\/h4>\n<p id=\"tw-target-text\" dir=\"ltr\" data-placeholder=\"Translation\">KOLs l\u00e0 nh\u1eefng chuy\u00ean gia n\u1ed5i ti\u1ebfng trong m\u1ed9t l\u0129nh v\u1ef1c n\u00e0o \u0111\u00f3 v\u00e0 c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng nh\u1ea5t \u0111\u1ecbnh t\u1edbi h\u00e0nh vi ti\u00eau d\u00f9ng. T\u00f9y thu\u1ed9c v\u00e0o th\u01b0\u01a1ng hi\u1ec7u, &#8220;s\u1ef1 ch\u1ee9ng th\u1ef1c&#8221; c\u1ee7a KOL c\u00f3 th\u1ec3 l\u00e0 t\u1ef1 nhi\u00ean ho\u1eb7c m\u1ea5t ph\u00ed (d\u01b0\u1edbi h\u00ecnh th\u1ee9c h\u1ee3p \u0111\u1ed3ng). V\u00ed d\u1ee5 nh\u01b0 David Beckham k\u00fd h\u1ee3p \u0111\u1ed3ng tr\u1ecdn \u0111\u1eddi v\u1edbi Adidas v\u1edbi gi\u00e1 150 tri\u1ec7u USD.<\/p>\n<p dir=\"ltr\" data-placeholder=\"Translation\"><img decoding=\"async\" src=\"https:\/\/blog.boxme.asia\/vi\/wp-content\/uploads\/sites\/7\/2021\/08\/3714842.jpg\" alt=\"social-proof-trong-thuong-mai-dien-tu\" width=\"500\" height=\"500\"><\/p>\n<p dir=\"ltr\" data-placeholder=\"Translation\">V\u1edbi h\u00ecnh th\u1ee9c n\u00e0y b\u1ea1n c\u00f3 th\u1ec3 t\u1ef1 do l\u1ef1a ch\u1ecdn KOL ph\u00f9 h\u1ee3p v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m c\u0169ng nh\u01b0 ng\u00e2n s\u00e1ch b\u1ea1n mong mu\u1ed1n. Th\u1eadm ch\u00ed c\u00f3 nh\u1eefng b\u1ea1n KOL \u00edt l\u01b0\u1ee3t theo d\u00f5i h\u01a1n v\u00e0 ph\u1ea1m vi \u1ea3nh h\u01b0\u1edfng nh\u1ecf h\u01a1n nh\u01b0ng \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ed1t h\u01a1n, nh\u1ea5t l\u00e0 v\u1edbi nh\u1eefng doanh nghi\u1ec7p nh\u1ecf. M\u1ed9t trong nh\u1eefng n\u1ec1n t\u1ea3ng t\u1ed1t nh\u1ea5t \u0111\u1ec3 s\u1eed d\u1ee5ng KOLs l\u00e0 Instagram.<\/p>\n<p dir=\"ltr\" data-placeholder=\"Translation\">Tr\u00ean \u0111\u00e2y l\u00e0 nh\u1eefng g\u1ee3i \u00fd c\u1ee7a Boxme v\u1ec1 c\u00e1c c\u00e1ch t\u1eadn d\u1ee5ng social proof trong marketing v\u00e0 th\u1ef1c s\u1ef1 c\u00f3 hi\u1ec7u qu\u1ea3 t\u1ed1t v\u1edbi th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. Hi v\u1ecdng b\u00e0i vi\u1ebft cung c\u1ea5p cho b\u1ea1n nh\u1eefng th\u00f4ng tin h\u1eefu \u00edch!<\/p>\n<h2 data-placeholder=\"Translation\">C\u00f3 th\u1ec3 b\u1ea1n quan t\u00e2m<\/h2>\n<p><a href=\"https:\/\/blog.boxme.asia\/vi\/4-tips-giu-chan-khach-hang-cua-ban\/\" target=\"_blank\" rel=\"noopener\">&gt;&gt;&gt; Kinh doanh tr\u1ef1c tuy\u1ebfn: 4 tips gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n<\/a><\/p>\n<p><a href=\"https:\/\/blog.boxme.asia\/vi\/chon-san-thuong-mai-dien-tu-nao-de-kinh-doanh\/\" target=\"_blank\" rel=\"noopener\">&gt;&gt;&gt; L\u1ef1a ch\u1ecdn s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed n\u00e0o \u0111\u1ec3 b\u1eaft \u0111\u1ea7u kinh doanh?<\/a><\/p>\n<p><a href=\"https:\/\/blog.boxme.asia\/vi\/thuong-mai-dien-tu-viet-nam-2020-kenh-ban-phu-hop\/\" target=\"_blank\" rel=\"noopener\">&gt;&gt;&gt; Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam 2021: K\u00eanh b\u00e1n n\u00e0o l\u00e0 ph\u00f9 h\u1ee3p?<\/a><\/p>\n<p><b>V\u1ec1 Boxme<\/b>:&nbsp;Boxme l\u00e0 m\u1ea1ng l\u01b0\u1edbi d\u1ecbch v\u1ee5 h\u1eadu c\u1ea7n h\u1ed7 tr\u1ee3 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed h\u00e0ng \u0111\u1ea7u \u0110\u00f4ng Nam \u00c1, gi\u00fap ng\u01b0\u1eddi d\u00f9ng tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch b\u00e1n h\u00e0ng online xuy\u00ean bi\u00ean gi\u1edbi theo c\u00e1ch d\u1ec5 d\u00e0ng v\u00e0 ti\u1ebft ki\u1ec7m chi ph\u00ed nh\u1ea5t.<\/p>\n<p><a href=\"https:\/\/boxme.asia\/vi\/contact-us\/\" target=\"_blank\" rel=\"nofollow noopener\"><br \/>\n<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"296\" src=\"https:\/\/blog.boxme.asia\/vi\/wp-content\/uploads\/sites\/7\/2019\/11\/Boxme-Cover-Viet.jpg\" alt=\"\" loading=\"lazy\">\t\t\t\t\t\t\t\t<\/a><br \/>\n<a href=\"https:\/\/boxme.asia\/vi\/contact-us\/\" target=\"_blank\" rel=\"nofollow noopener\" role=\"button\"><br \/>\nLi\u00ean h\u1ec7 t\u01b0 v\u1ea5n mi\u1ec5n ph\u00ed<br \/>\n<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Social proof l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 s\u1ef1 tin t\u01b0\u1edfng c\u1ee7a kh\u00e1ch h\u00e0ng, \u0111\u1eb7c bi\u1ec7t \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. Social proof c\u00f3 nhi\u1ec1u d\u1ea1ng kh\u00e1c nhau, h\u00ecnh th\u1ee9c th\u01b0\u1eddng th\u1ea5y nh\u1ea5t l\u00e0 \u0111\u00e1nh gi\u00e1 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng hay influencer. &gt;&gt; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":89915,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[842,845],"tags":[],"class_list":["post-89891","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sales-marketing","category-tips-ban-hang"],"_links":{"self":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts\/89891","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/comments?post=89891"}],"version-history":[{"count":0,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts\/89891\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/media\/89915"}],"wp:attachment":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/media?parent=89891"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/categories?post=89891"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/tags?post=89891"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}