{"id":89336,"date":"2021-05-19T06:59:00","date_gmt":"2021-05-19T06:59:00","guid":{"rendered":"https:\/\/blog.boxme.asia\/vi\/?p=89336"},"modified":"2021-05-19T06:59:00","modified_gmt":"2021-05-19T06:59:00","slug":"thuc-trang-thi-truong-my-pham-viet-nam-2021","status":"publish","type":"post","link":"https:\/\/boxme.asia\/vi\/thuc-trang-thi-truong-my-pham-viet-nam-2021\/","title":{"rendered":"Th\u1ef1c tr\u1ea1ng th\u1ecb tr\u01b0\u1eddng m\u1ef9 ph\u1ea9m Vi\u1ec7t Nam 2021"},"content":{"rendered":"

Th\u1ecb tr\u01b0\u1eddng m\u1ef9 ph\u1ea9m gia t\u0103ng \u1edf khu v\u1ef1c Ch\u00e2u \u00c1 Th\u00e1i B\u00ecnh D\u01b0\u01a1ng nh\u01b0 hi\u1ec7n nay l\u00e0 do t\u1ea7ng l\u1edbp trung l\u01b0u ng\u00e0y c\u00e0ng t\u0103ng \u1edf c\u00e1c qu\u1ed1c gia nh\u01b0 Trung Qu\u1ed1c, Vi\u1ec7t Nam v\u00e0 Indonesia. Nh\u1eadn th\u1ee9c v\u1ec1 s\u1ee9c kh\u1ecfe v\u00e0 s\u1eafc \u0111\u1eb9p ng\u00e0y c\u00e0ng t\u0103ng. B\u00ean c\u1ea1nh \u0111\u00f3, s\u1ef1 gia t\u0103ng s\u1ed1 h\u00f3a v\u00e0 ph\u1ed5 bi\u1ebfn c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u00e3 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho s\u1ef1 ra m\u1eaft c\u1ee7a nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u m\u1edbi.<\/p>\n

T\u1ed5ng quan th\u1ecb tr\u01b0\u1eddng m\u1ef9 ph\u1ea9m<\/h2>\n

N\u0103m 2018, quy m\u00f4 th\u1ecb tr\u01b0\u1eddng m\u1ef9 ph\u1ea9m \u1edf Ch\u00e2u \u00c1 Th\u00e1i B\u00ecnh D\u01b0\u01a1ng l\u00ean t\u1edbi 120 t\u1ef7 USD v\u00e0 \u0111\u1ea1t kho\u1ea3ng 126 t\u1ef7 USD v\u00e0o n\u0103m 2020 theo Statista<\/a>. Tr\u00ean to\u00e0n c\u1ea7u, Ch\u00e2u \u00c1 chi\u1ebfm th\u1ecb ph\u1ea7n l\u1edbn nh\u1ea5t, 41% to\u00e0n th\u1ecb tr\u01b0\u1eddng m\u1ef9 ph\u1ea9m th\u1ebf gi\u1edbi<\/strong> v\u00e0o n\u0103m 2019. Trong khu v\u1ef1c, Trung Qu\u1ed1c, Nh\u1eadt B\u1ea3n v\u00e0 H\u00e0n Qu\u1ed1c l\u00e0 th\u1ecb tr\u01b0\u1eddng h\u00e0ng \u0111\u1ea7u v\u1ec1 l\u00e0m \u0111\u1eb9p v\u00e0 m\u1ef9 ph\u1ea9m, trong \u0111\u00f3 Vi\u1ec7t Nam \u0111ang b\u1eaft k\u1ecbp nhanh ch\u00f3ng.<\/p>\n

Quy m\u00f4 th\u1ecb tr\u01b0\u1eddng m\u1ef9 ph\u1ea9m khu v\u1ef1c Ch\u00e2u \u00c1 Th\u00e1i B\u00ecnh D\u01b0\u01a1ng giai \u0111o\u1ea1n 2015-2020.<\/em><\/strong><\/p>\n

\"thuc-trang-thi-truong-my-pham-viet-nam\"<\/p>\n

\n

>> Xem th\u00eam: Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam: Ng\u00e0nh h\u00e0ng n\u00e0o \u0111ang chi\u1ebfm \u01b0u th\u1ebf tr\u00ean th\u1ecb tr\u01b0\u1eddng?<\/a><\/p>\n

>> Xem th\u00eam: Kinh doanh Th\u1eddi trang t\u1ea1i th\u1ecb tr\u01b0\u1eddng Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0110\u00f4ng Nam \u00c1? C\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c m\u1edf r\u1ed9ng kinh doanh.<\/a><\/p>\n<\/blockquote>\n

T\u1ea1i Vi\u1ec7t Nam, quy m\u00f4 th\u1ecb tr\u01b0\u1eddng s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c da n\u0103m 2019 \u0111\u1ea1t 854,3 tri\u1ec7u USD v\u00e0 d\u1ef1 ki\u1ebfn \u200b\u200b\u0111\u1ea1t 1.922,4 tri\u1ec7u USD v\u00e0o n\u0103m 2027. Nh\u1eadn th\u1ee9c v\u1ec1 l\u1ee3i \u00edch c\u1ee7a vi\u1ec7c ch\u0103m s\u00f3c b\u1ea3n th\u00e2n \u1edf ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c n\u00e2ng cao \u0111\u00e3 th\u00fac \u0111\u1ea9y vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c da h\u1eefu c\u01a1 \u1edf Vi\u1ec7t Nam. Thu nh\u1eadp t\u0103ng v\u00e0 d\u00e2n s\u1ed1 tr\u1ebb gia t\u0103ng (gen Z chi\u1ebfm 39,08% t\u1ed5ng d\u00e2n s\u1ed1) l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng th\u00fac \u0111\u1ea9y th\u1ecb tr\u01b0\u1eddng m\u1ef9 ph\u1ea9m Vi\u1ec7t Nam t\u0103ng tr\u01b0\u1edfng.<\/p>\n

Th\u1ef1c tr\u1ea1ng th\u1ecb tr\u01b0\u1eddng m\u1ef9 ph\u1ea9m Vi\u1ec7t Nam <\/h2>\n

Theo ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c da Vi\u1ec7t Nam, th\u1ecb tr\u01b0\u1eddng \u0111\u01b0\u1ee3c ph\u00e2n kh\u00fac d\u1ef1a tr\u00ean lo\u1ea1i s\u1ea3n ph\u1ea9m, nh\u00e2n kh\u1ea9u h\u1ecdc, nh\u00f3m tu\u1ed5i v\u00e0 k\u00eanh b\u00e1n h\u00e0ng.<\/p>\n

Ph\u00e2n lo\u1ea1i theo s\u1ea3n ph\u1ea9m<\/h4>\n

\u0110\u1ed1i v\u1edbi nh\u00f3m s\u1ea3n ph\u1ea9m d\u01b0\u1ee1ng da, kem d\u01b0\u1ee1ng (Cream) \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t trong nh\u1eefng s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c da ph\u1ed5 bi\u1ebfn nh\u1ea5t t\u1ea1i Vi\u1ec7t Nam. Vi\u1ec7c \u00e1p d\u1ee5ng kem ch\u0103m s\u00f3c da \u0111\u00e3 t\u0103ng l\u00ean \u1edf th\u1ebf h\u1ec7 Z, do nh\u1eefng l\u1ee3i \u00edch n\u00f3 mang l\u1ea1i nh\u01b0 gi\u00fap c\u1ea3i thi\u1ec7n tone m\u00e0u v\u00e0 k\u1ebft c\u1ea5u da.<\/p>\n

Vi\u1ec7c ch\u0103m s\u00f3c da di\u1ec5n ra ch\u1ee7 y\u1ebfu \u1edf \u0111\u1ed9 tu\u1ed5i t\u1eeb 16 \u0111\u1ebfn 54, \u1edf c\u1ea3 nam v\u00e0 n\u1eef gi\u1edbi. \u1ede c\u00e1c \u0111\u1ed9 tu\u1ed5i v\u00e0 m\u1ee9c s\u1ed1ng kh\u00e1c nhau, m\u1ee9c chi ti\u00eau cho vi\u1ec7c ch\u0103m s\u00f3c da c\u1ee7a m\u1ed7i ng\u01b0\u1eddi c\u0169ng kh\u00e1c nhau.<\/p>\n

\"thuc-trang-my-pham-viet-nam\"<\/p>\n

>> Xem th\u00eam: Kinh doanh tr\u1ef1c tuy\u1ebfn: 4 tips gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n<\/a><\/p>\n

>> Xem th\u00eam: L\u1ee3i th\u1ebf b\u00e1n h\u00e0ng Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ra khu v\u1ef1c \u0110\u00f4ng Nam \u00c1 c\u1ee7a Doanh nghi\u1ec7p Vi\u1ec7t Nam 2021<\/a><\/p><\/blockquote>\n

Theo b\u00e1o c\u00e1o c\u1ee7a Q&Me, nh\u00f3m s\u1ea3n ph\u1ea9m ph\u1ed5 bi\u1ebfn nh\u1ea5t tr\u00ean th\u1ecb tr\u01b0\u1eddng m\u1ef9 ph\u1ea9m Vi\u1ec7t Nam bao g\u1ed3m: son, ch\u1ec9 k\u1ebb m\u00e0y, kem che khuy\u1ebft \u0111i\u1ec3m, kem n\u1ec1n, vascara, ph\u1ea5n m\u00e1,… H\u01a1n 50% ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u00ean 23 tu\u1ed5i th\u01b0\u1eddng xuy\u00ean s\u1eed d\u1ee5ng m\u1ef9 ph\u1ea9m trang \u0111i\u1ec3m cho v\u0103n ph\u00f2ng, tr\u01b0\u1eddng h\u1ecdc hay \u0111i ch\u01a1i.<\/p>\n

\"thuc-trang-thi-truong-my-pham-viet-nam\"<\/pre>\n
Theo \u0111\u00f3, n\u0103m 2020, m\u1ee9c ti\u00eau th\u1ee5 \u1edf h\u1ea7u h\u1ebft c\u00e1c s\u1ea3n ph\u1ea9m trang \u0111i\u1ec3m \u0111\u1ec1u gi\u1ea3m so v\u01a1i n\u0103m 2019, ch\u1ec9 c\u00f3 son (lipsticks) l\u00e0 d\u00f2ng s\u1ea3n ph\u1ea9m c\u00f3 nhu c\u1ea7u cao h\u01a1n qua m\u1ed7i n\u0103m, m\u1ee9c ph\u1ed5 bi\u1ebfn t\u0103ng g\u1ea5p 6 l\u1ea7n n\u0103m 2019.<\/p>\n
Ph\u00e2n lo\u1ea1i theo \u0111\u1ed9 tu\u1ed5i<\/h4>\n
Th\u1ebf h\u1ec7 Millennials (Gen Y) s\u1ebd \u0111\u00f3ng g\u00f3p t\u1ef7 tr\u1ecdng l\u1edbn nh\u1ea5t (46.17%) trong vi\u1ec7c ti\u00eau th\u1ee5 s\u1ea3n ph\u1ea9m d\u01b0\u1ee1ng da. D\u1ef1 b\u00e1o \u0111\u1ebfn n\u0103m 2027, nh\u00f3m tu\u1ed5i n\u00e0y s\u1ebd t\u0103ng m\u1ee9c ti\u00eau th\u1ee5 v\u00e0 chi\u1ebfm t\u1ef7 tr\u1ecdng cao h\u01a1n n\u1eefa tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n
\"thuc-trang-thi-truong-my-pham-viet-nam\"<\/p>\n
Hi v\u1ecdng b\u00e0i vi\u1ebft \u0111\u00e3 mang l\u1ea1i cho b\u1ea1n c\u00e1i nh\u00ecn t\u1ed5ng quan nh\u1ea5t v\u1ec1 th\u1ecb tr\u01b0\u1eddng m\u1ef9 ph\u1ea9m Vi\u1ec7t Nam trong n\u0103m 2020. <\/p>\n
C\u00f3 th\u1ec3 b\u1ea1n quan t\u00e2m<\/h2>\n
>>> M\u1ef9 ph\u1ea9m Halal tr\u1edf th\u00e0nh xu h\u01b0\u1edbng m\u1ef9 ph\u1ea9m 2021 tr\u00ean th\u1ecb tr\u01b0\u1eddng \u0110\u00f4ng Nam \u00c1<\/a><\/p>\n
>>> Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam: Ng\u00e0nh h\u00e0ng n\u00e0o \u0111ang chi\u1ebfm \u01b0u th\u1ebf tr\u00ean th\u1ecb tr\u01b0\u1eddng?<\/a><\/p>\n
>>> Top ngu\u1ed3n h\u00e0ng dropship Vi\u1ec7t Nam cho ng\u01b0\u1eddi m\u1edbi \u2013 C\u1eadp nh\u1eadt 2021<\/a><\/p>\n
V\u1ec1 Boxme<\/b>: Boxme l\u00e0 m\u1ea1ng l\u01b0\u1edbi d\u1ecbch v\u1ee5 h\u1eadu c\u1ea7n h\u1ed7 tr\u1ee3 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed h\u00e0ng \u0111\u1ea7u \u0110\u00f4ng Nam \u00c1, gi\u00fap ng\u01b0\u1eddi d\u00f9ng tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch b\u00e1n h\u00e0ng online xuy\u00ean bi\u00ean gi\u1edbi theo c\u00e1ch d\u1ec5 d\u00e0ng v\u00e0 ti\u1ebft ki\u1ec7m chi ph\u00ed nh\u1ea5t.<\/p>\n

\n\"\"\t\t\t\t\t\t\t\t<\/a>
\n
\nLi\u00ean h\u1ec7 t\u01b0 v\u1ea5n mi\u1ec5n ph\u00ed
\n<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"
Th\u1ecb tr\u01b0\u1eddng m\u1ef9 ph\u1ea9m gia t\u0103ng \u1edf khu v\u1ef1c Ch\u00e2u \u00c1 Th\u00e1i B\u00ecnh D\u01b0\u01a1ng nh\u01b0 hi\u1ec7n nay l\u00e0 do t\u1ea7ng l\u1edbp trung l\u01b0u ng\u00e0y c\u00e0ng t\u0103ng \u1edf c\u00e1c qu\u1ed1c gia nh\u01b0 Trung Qu\u1ed1c, Vi\u1ec7t Nam v\u00e0 Indonesia. Nh\u1eadn th\u1ee9c v\u1ec1 s\u1ee9c kh\u1ecfe v\u00e0 s\u1eafc \u0111\u1eb9p ng\u00e0y c\u00e0ng t\u0103ng. B\u00ean c\u1ea1nh \u0111\u00f3, s\u1ef1 gia t\u0103ng s\u1ed1 […]<\/p>\n","protected":false},"author":1,"featured_media":89355,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[841,852,849],"tags":[],"class_list":["post-89336","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thi-truong","category-thong-tin-thi-truong","category-viet-nam"],"_links":{"self":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts\/89336","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/comments?post=89336"}],"version-history":[{"count":0,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts\/89336\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/media\/89355"}],"wp:attachment":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/media?parent=89336"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/categories?post=89336"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/tags?post=89336"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}