{"id":88478,"date":"2022-04-23T10:22:00","date_gmt":"2022-04-23T10:22:00","guid":{"rendered":"https:\/\/blog.boxme.asia\/vi\/?p=88478"},"modified":"2022-04-23T10:22:00","modified_gmt":"2022-04-23T10:22:00","slug":"nen-tang-thuong-mai-dien-tu-thai-lan-pho-bien","status":"publish","type":"post","link":"https:\/\/boxme.asia\/vi\/nen-tang-thuong-mai-dien-tu-thai-lan-pho-bien\/","title":{"rendered":"Top n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ph\u1ed5 bi\u1ebfn t\u1ea1i Th\u00e1i Lan"},"content":{"rendered":"

N\u1ec1n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Th\u00e1i Lan n\u0103m 2020 \u0111\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 7 t\u1ef7 USD v\u00e0 k\u1ef3 v\u1ecdng \u0111\u1ea1t 15 t\u1ef7 USD v\u00e0o n\u0103m 2025 (theo Google & Temasek). Vi\u1ec7c s\u1eed d\u1ee5ng internet v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn \u1edf Th\u00e1i Lan c\u0169ng \u0111ang c\u00f3 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng \u0111\u00e1ng kinh ng\u1ea1c. Trung b\u00ecnh ng\u01b0\u1eddi Th\u00e1i d\u00e0nh 9 gi\u1edd m\u1ed7i ng\u00e0y cho Internet, cao h\u01a1n m\u1ee9c trung b\u00ecnh to\u00e0n c\u1ea7u.<\/p>\n

\u0110\u00e2y \u0111\u01b0\u1ee3c coi l\u00e0 “c\u01a1 h\u1ed9i v\u00e0ng” \u0111\u1ec3 nh\u1eefng ng\u01b0\u1eddi b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u h\u01a1n ng\u01b0\u1eddi ti\u00eau d\u00f9ng ti\u1ec1m n\u0103ng, bao g\u1ed3m c\u1ea3 c\u00e1c doanh nghi\u1ec7p n\u01b0\u1edbc ngo\u00e0i mu\u1ed1n ti\u1ebfn v\u00e0o th\u1ecb tr\u01b0\u1eddng n\u00e0y. Boxme \u0111\u00e3 t\u1ed5ng h\u1ee3p t\u1ea5t c\u1ea3 c\u00e1c n\u1ec1n t\u1ea3ng ph\u1ed5 bi\u1ebfn m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng Th\u00e1i Lan s\u1eed d\u1ee5ng nhi\u1ec1u nh\u1ea5t t\u1ea1i b\u00e0i vi\u1ebft n\u00e0y.<\/p>\n

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>> Xem th\u00eam: L\u1ef1a ch\u1ecdn ng\u00e0nh h\u00e0ng n\u00e0o \u0111\u1ec3 b\u00e1n tr\u1ef1c tuy\u1ebfn t\u1ea1i th\u1ecb tr\u01b0\u1eddng Th\u00e1i Lan?<\/a><\/p>\n

>> Xem th\u00eam: 3 Xu h\u01b0\u1edbng t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0110\u00f4ng Nam \u00c1 n\u0103m 2021<\/a><\/p>\n<\/blockquote>\n

N\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/h2>\n

Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Th\u00e1i Lan \u0111\u01b0\u1ee3c th\u1ed1ng tr\u1ecb b\u1edfi 2 s\u00e0n ch\u00ednh, l\u1edbn nh\u1ea5t khu v\u1ef1c l\u00e0 Shopee v\u00e0 Lazada.<\/p>\n

Lazada <\/h4>\n

\"thuong-mai-dien-tu-thai-lan\"<\/p>\n

L\u1ea7n \u0111\u1ea7u xu\u1ea5t hi\u1ec7n t\u1ea1i Th\u00e1i Lan v\u00e0o n\u0103m 2012, \u0111\u1ebfn nay, Lazada \u0111\u00e3 c\u00f3 h\u01a1n 33 tri\u1ec7u l\u01b0\u1ee3t truy c\u1eadp m\u1ed7i th\u00e1ng (Theo Iprice<\/a>). V\u1edbi s\u1ef1 ti\u00ean phong trong l\u0129nh v\u1ef1c ti\u00eau d\u00f9ng tr\u1ef1c tuy\u1ebfn c\u00f9ng c\u00e1c ch\u00ednh s\u00e1ch \u01b0u \u0111\u00e3i cho ng\u01b0\u1eddi mua v\u00e0 ng\u01b0\u1eddi b\u00e1n, Lazada \u0111\u00e3 c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng v\u1ecb th\u1ebf c\u1ee7a m\u00ecnh tr\u00ean th\u1ecb tr\u01b0\u1eddng Th\u00e1i Lan.<\/p>\n

Shopee<\/h4>\n

\"thuong-mai-dien-tu-thai-lan\"<\/p>\n

L\u00e0 n\u1ec1n t\u1ea3ng \u0111\u1ebfn sau, tuy nhi\u00ean Shopee c\u0169ng \u0111\u00e3 c\u00f3 nh\u1eefng gi\u00e1 tr\u1ecb c\u1ea1nh tranh nh\u1ea5t \u0111\u1ecbnh tr\u00ean th\u1ecb tr\u01b0\u1eddng \u0110\u00f4ng Nam \u00c1. T\u1eeb qu\u00fd I n\u0103m 2020, Shopee \u0111\u00e3 v\u01b0\u1ee3t qua Lazada v\u1ec1 s\u1ed1 l\u01b0\u1ee3t truy c\u1eadp website \u0111\u1ec3 v\u01b0\u01a1n l\u00ean v\u1ecb tr\u00ed s\u1ed1 1 th\u1ecb tr\u01b0\u1eddng Th\u00e1i Lan.<\/p>\n

\n

>> Xem th\u00eam: X\u00e2y d\u1ef1ng k\u00eanh b\u00e1n Shopee th\u00e0nh c\u00f4ng: 9 B\u01b0\u1edbc \u0111\u1ec3 k\u00e9o traffic Shopee<\/a><\/p>\n

>> Xem th\u00eam: 4 xu h\u01b0\u1edbng marketing \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng t\u1ea1i Th\u00e1i Lan n\u0103m 2020<\/a><\/p>\n<\/blockquote>\n

Shopee t\u1ed5 ch\u1ee9c c\u00e1c chi\u1ebfn d\u1ecbch b\u00e1n h\u00e0ng h\u00e0ng th\u00e1ng (Sale l\u1edbn v\u00e0o c\u00e1c ng\u00e0y 1\/1, 2\/2, 3\/3,…) v\u00e0 ho\u1ea1t \u0111\u1ed9ng t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng (Shopee Live, Game tr\u1ef1c tuy\u1ebfn,…). Shopee \u0111ang d\u1ea7n bi\u1ebfn mua s\u1eafm tr\u1ef1c tuy\u1ebfn tr\u1edf th\u00e0nh th\u00f3i quen th\u01b0\u1eddng xuy\u00ean c\u1ee7a ng\u01b0\u1eddi Th\u00e1i.<\/p>\n

M\u1ea1ng x\u00e3 h\u1ed9i<\/h2>\n

\"thuong-mai-dien-tu-thai-lan\"<\/p>\n

Facebook<\/h4>\n

Ngay c\u1ea3 v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u1edf Th\u00e1i Lan, th\u00ec Facebook v\u1eabn \u0111\u01b0\u1ee3c coi l\u00e0 k\u00eanh b\u00e1n h\u00e0ng ch\u00ednh c\u1ee7a nhi\u1ec1u ng\u01b0\u1eddi kinh doanh tr\u1ef1c tuy\u1ebfn. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng Th\u00e1i Lan c\u00f3 xu h\u01b0\u1edbng mua s\u1ea3n ph\u1ea9m th\u00f4ng qua vi\u1ec7c tr\u00f2 chuy\u1ec7n. H\u1ecd c\u00f3 th\u1ec3 tham kh\u1ea3o \u00fd ki\u1ebfn \u200b\u200bc\u1ee7a ng\u01b0\u1eddi b\u00e1n v\u00e0 ki\u1ec3m tra \u0111\u1ed9 uy t\u00edn tr\u01b0\u1edbc khi mua h\u00e0ng. Ngo\u00e0i ra, Facebook c\u0169ng l\u00e0 m\u1ed9t k\u00eanh l\u00fd t\u01b0\u1edfng \u0111\u1ec3 ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/p>\n

Instagram<\/h4>\n

\u0110\u1ebfn n\u0103m 2020, s\u1ed1 ng\u01b0\u1eddi d\u00f9ng m\u1ea1ng x\u00e3 h\u1ed9i Instagram \u0111\u00e3 \u0111\u1ea1t 1 t\u1ef7 ng\u01b0\u1eddi tr\u00ean to\u00e0n th\u1ebf gi\u1edbi v\u00e0 12 tri\u1ec7u ng\u01b0\u1eddi \u1edf Th\u00e1i Lan. Giao di\u1ec7n tr\u1ef1c quan v\u00e0 t\u00ednh n\u0103ng \u201cInsta story\u201d \u0111\u00e3 l\u00e0m cho vi\u1ec7c mua s\u1eafm tr\u1ef1c tuy\u1ebfn tr\u00ean Instagram g\u1ea7n g\u0169i v\u00e0 d\u1ec5 ti\u1ebfp c\u1eadn h\u01a1n. <\/p>\n

Hi\u1ec7n nay, Instagram \u0111\u00e3 ph\u00e1t tri\u1ec3n v\u00e0 c\u1eadp nh\u1eadt nhi\u1ec1u t\u00ednh n\u0103ng m\u1edbi gi\u00fap ng\u01b0\u1eddi d\u00f9ng t\u1ef1 t\u1ea1o nh\u1eefng filter ri\u00eang cho m\u00ecnh. IGTV, Reels, Live.. c\u0169ng l\u00e0 c\u00e1c l\u1ef1a ch\u1ecdn gi\u00fap ng\u01b0\u1eddi d\u00f9ng l\u00e0m phong ph\u00fa h\u01a1n c\u00e1c n\u1ed9i dung m\u00e0 h\u1ecd \u0111\u0103ng t\u1ea3i.<\/p>\n

Twitter<\/h4>\n

Twitter l\u00e0 ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i l\u1edbn th\u1ee9 ba \u1edf Th\u00e1i Lan – k\u00eanh m\u1edf \u0111\u1ea7u cho c\u00e1c xu h\u01b0\u1edbng mua s\u1eafm kh\u00e1c nhau. Ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 \u0111\u0103ng v\u00e0 b\u00ecnh lu\u1eadn m\u00e0 kh\u00f4ng c\u1ea7n ph\u1ea3i x\u00e1c \u0111\u1ecbnh danh th\u1ef1c. Do \u0111\u00f3, ng\u01b0\u1eddi b\u00e1n c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh d\u1ec5 d\u00e0ng h\u01a1n tr\u00ean n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i n\u00e0y. <\/p>\n

Lnwshop<\/h2>\n

\"thuong-mai-dien-tu-thai-lan\"<\/p>\n

Lnwshop mang \u0111\u1ebfn nh\u1eefng tr\u1ea3i nghi\u1ec7m mua s\u1eafm ho\u00e0n ch\u1ec9nh kh\u00e1c bi\u1ec7t. Ng\u01b0\u1eddi b\u00e1n c\u00f3 th\u1ec3 t\u1ea1o trang ri\u00eang v\u1edbi Lnwshop b\u1eb1ng c\u00e1c thi\u1ebft k\u1ebf kh\u00e1c nhau v\u1edbi h\u1ec7 th\u1ed1ng t\u00edch h\u1ee3p s\u1eb5n \u0111\u1ec3 qu\u1ea3n l\u00fd c\u1eeda h\u00e0ng m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng. B\u1eb1ng vi\u1ec7c s\u1edf h\u1eefu trang ri\u00eang, nh\u1eefng c\u1ea1nh tranh m\u00e0 ng\u01b0\u1eddi b\u00e1n ph\u1ea3i \u0111\u1ed1i m\u1eb7t \u00edt h\u01a1n so v\u1edbi tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng kh\u00e1c.<\/p>\n

C\u00f3 th\u1ec3 b\u1ea1n quan t\u00e2m<\/h2>\n

>>> M\u1edf r\u1ed9ng kinh doanh sang th\u1ecb tr\u01b0\u1eddng Th\u00e1i Lan? 7 v\u1ea5n \u0111\u1ec1 v\u1ec1 ph\u00e1p l\u00fd b\u1ea1n c\u1ea7n bi\u1ebft.<\/a><\/p>\n

>>> 5 Tips gi\u00fap t\u1ea1o chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed qu\u1ed1c t\u1ebf th\u00e0nh c\u00f4ng<\/a><\/p>\n

>>> Gi\u1ea3i ph\u00e1p kinh doanh: C\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 b\u00e1n h\u00e0ng \u0111\u1eafc l\u1ef1c tr\u00ean Shopee<\/a><\/p>\n

V\u1ec1 Boxme<\/b>: Boxme l\u00e0 m\u1ea1ng l\u01b0\u1edbi d\u1ecbch v\u1ee5 h\u1eadu c\u1ea7n h\u1ed7 tr\u1ee3 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed h\u00e0ng \u0111\u1ea7u \u0110\u00f4ng Nam \u00c1, gi\u00fap ng\u01b0\u1eddi d\u00f9ng tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch b\u00e1n h\u00e0ng online xuy\u00ean bi\u00ean gi\u1edbi theo c\u00e1ch d\u1ec5 d\u00e0ng v\u00e0 ti\u1ebft ki\u1ec7m chi ph\u00ed nh\u1ea5t.<\/p>\n


\n\"\"\t\t\t\t\t\t\t\t<\/a>
\n
\nLi\u00ean h\u1ec7 t\u01b0 v\u1ea5n mi\u1ec5n ph\u00ed
\n<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

N\u1ec1n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Th\u00e1i Lan n\u0103m 2020 \u0111\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 7 t\u1ef7 USD v\u00e0 k\u1ef3 v\u1ecdng \u0111\u1ea1t 15 t\u1ef7 USD v\u00e0o n\u0103m 2025 (theo Google & Temasek). Vi\u1ec7c s\u1eed d\u1ee5ng internet v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn \u1edf Th\u00e1i Lan c\u0169ng \u0111ang c\u00f3 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng \u0111\u00e1ng kinh ng\u1ea1c. Trung b\u00ecnh ng\u01b0\u1eddi […]<\/p>\n","protected":false},"author":1,"featured_media":88491,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[857,840],"tags":[138,350],"class_list":["post-88478","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thai-lan","category-tmdt","tag-expandtothailand","tag-thailandplayer"],"_links":{"self":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts\/88478","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/comments?post=88478"}],"version-history":[{"count":0,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts\/88478\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/media\/88491"}],"wp:attachment":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/media?parent=88478"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/categories?post=88478"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/tags?post=88478"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}