{"id":84249,"date":"2020-06-18T08:15:03","date_gmt":"2020-06-18T08:15:03","guid":{"rendered":"https:\/\/blog.boxme.asia\/vi\/?p=84249"},"modified":"2020-06-18T08:15:03","modified_gmt":"2020-06-18T08:15:03","slug":"su-no-ro-cua-kinh-doanh-tren-mang-xa-hoi-tai-dong-nam-a","status":"publish","type":"post","link":"https:\/\/boxme.asia\/vi\/su-no-ro-cua-kinh-doanh-tren-mang-xa-hoi-tai-dong-nam-a\/","title":{"rendered":"S\u1ef1 N\u1edf R\u1ed9 C\u1ee7a Kinh Doanh Tr\u00ean M\u1ea1ng X\u00e3 H\u1ed9i T\u1ea1i \u0110\u00f4ng Nam \u00c1"},"content":{"rendered":"

Kinh doanh tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 g\u00ec?<\/h3>\n

Kinh doanh tr\u00ean x\u00e3 h\u1ed9i \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 m\u1ed9t nh\u00e1nh con c\u1ee7a TM\u0110T li\u00ean quan \u0111\u1ebfn vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 th\u00fac \u0111\u1ea9y vi\u1ec7c mua b\u00e1n c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 online. B\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c chi\u1ebfn thu\u1eadt kh\u00e1c nhau nh\u01b0 k\u1ec3 chuy\u1ec7n, qu\u1ea3ng c\u00e1o, KOLs, khuy\u1ebfn kh\u00edch ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 n\u00e2ng cao danh ti\u1ebfng v\u00e0 s\u1ef1 quan t\u00e2m tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, v\u1edbi m\u1ee5c \u0111\u00edch cu\u1ed1i c\u00f9ng l\u00e0 t\u0103ng doanh s\u1ed1.<\/p>\n

Ti\u1ec1m n\u0103ng th\u1ecb tr\u01b0\u1eddng \u0110\u00f4ng Nam \u00c1<\/h3>\n

L\u00e0 m\u1ed9t trong nh\u1eefng c\u1ed9ng \u0111\u1ed3ng tr\u1ebb v\u00e0 l\u1edbn nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi, \u0110\u00f4ng Nam \u00c1 \u0111ang b\u01b0\u1edbc v\u00e0o th\u1eddi k\u1ef3 ho\u00e0ng kim c\u1ee7a ph\u00e1t tri\u1ec3n c\u00f4ng ngh\u1ec7. Theo b\u00e1o c\u00e1o c\u1ee7a Google & Temasek n\u0103m 2019 v\u1ec1 n\u1ec1n kinh t\u1ebf Internet khu v\u1ef1c \u0110\u00f4ng Nam \u00c1, t\u1ed5ng gi\u00e1 tr\u1ecb th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 \u0111\u1ea1t 100 t\u1ef7 \u0111\u00f4 la v\u00e0o n\u0103m 2019 v\u00e0 d\u1ef1 ki\u1ebfn s\u1ebd t\u0103ng g\u1ea5p ba l\u00ean 300 t\u1ef7 \u0111\u00f4 la v\u00e0o n\u0103m 2025, chi\u1ebfm 8,5% GDP c\u1ee7a khu v\u1ef1c.<\/p>\n

\"\"<\/p>\n

TM\u0110T l\u00e0 ng\u00e0nh d\u1eabn \u0111\u1ea7u, chi\u1ebfm t\u1ef7 tr\u1ecdng l\u1edbn nh\u1ea5t khu v\u1ef1c v\u1edbi tr\u1ecb gi\u00e1 23 t\u1ef7 \u0111\u00f4 la, \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n s\u1ebd v\u01b0\u1ee3t 100 t\u1ef7 \u0111\u00f4 la v\u00e0o n\u0103m 2025. M\u1eb7c d\u00f9 c\u00e1c n\u1ec1n t\u1ea3ng TM\u0110T \u0111ang c\u1ea1nh tranh v\u00f4 c\u00f9ng kh\u1ed1c li\u1ec7t \u0111\u1ec3 tranh gi\u00e0nh th\u1ecb ph\u1ea7n, m\u1ea3ng kinh doanh tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u1eabn kh\u00f4ng b\u1ecb b\u1ecf qua do s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng kh\u1ed5ng l\u1ed3 c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng \u0111\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ed5i th\u00e0nh kh\u00e1ch h\u00e0ng.<\/p>\n

Y\u1ebfu t\u1ed1 th\u00fac \u0111\u1ea9y<\/h3>\n

S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7<\/strong><\/h4>\n

Trong s\u1ed1 660 tri\u1ec7u ng\u01b0\u1eddi \u1edf \u0110\u00f4ng Nam \u00c1, g\u1ea7n hai ph\u1ea7n ba l\u00e0 ng\u01b0\u1eddi d\u00f9ng Internet. V\u00e0 trong s\u1ed1 416 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng Internet, 375 tri\u1ec7u ng\u01b0\u1eddi \u0111ang s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i. Trong th\u1ebf gi\u1edbi c\u1ee7a smartphone gi\u00e1 r\u1ebb, 90% nh\u1eefng ng\u01b0\u1eddi d\u00f9ng Internet n\u00e0y s\u1eed d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng l\u00e0m thi\u1ebft b\u1ecb truy c\u1eadp ch\u00ednh c\u1ee7a h\u1ecd, \u0111\u00e2y l\u00e0 vi\u1ec5n c\u1ea3nh l\u00fd t\u01b0\u1edfng cho TM\u0110T t\u1eadp trung v\u00e0o tr\u1ea3i nghi\u1ec7m tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng.<\/p>\n

\"\"<\/p>\n

C\u00e1c c\u1eeda h\u00e0ng truy\u1ec1n th\u1ed1ng t\u1eebng thu h\u00fat \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng th\u00f4ng qua nh\u1eefng tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf nh\u01b0ng khi c\u00f4ng ngh\u1ec7 \u0111ang d\u1ea7n \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p v\u00e0o cu\u1ed9c s\u1ed1ng c\u1ee7a ch\u00fang ta, ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u kh\u00e1ch h\u00e0ng y\u00eau th\u00edch s\u1ef1 ti\u1ec7n l\u1ee3i c\u1ee7a TM\u0110T h\u01a1n l\u00e0 tr\u1ea3i nghi\u1ec7m th\u1eadt. B\u00e1o c\u00e1o v\u1ec1 TM\u0110T c\u1ee7a PayPal ch\u1ec9 ra r\u1eb1ng 85% ng\u01b0\u1eddi mua h\u00e0ng online \u1edf \u0110\u00f4ng Nam \u00c1 \u0111\u00e1nh gi\u00e1 tr\u1ea3i nghi\u1ec7m mua h\u00e0ng qua m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 m\u1ed9t c\u00e1ch mua h\u00e0ng \u201cnhanh ch\u00f3ng v\u00e0 d\u1ec5 d\u00e0ng\u201d.<\/p>\n

Th\u1ebf h\u1ec7 Y (Th\u1ebf h\u1ec7 Millennials \u2013 nh\u1eefng ng\u01b0\u1eddi sinh t\u1eeb n\u0103m 1980 \u0111\u1ebfn n\u0103m 1995) l\u00e0 l\u00fd do ch\u00ednh c\u1ee7a s\u1ef1 thay \u0111\u1ed5i n\u00e0y do s\u1ef1 quen thu\u1ed9c v\u1edbi c\u00f4ng ngh\u1ec7 v\u00e0 vi\u1ec7c s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i. H\u1ecd c\u0169ng l\u00e0 th\u1ebf h\u1ec7 \u0111\u1ea7u ti\u00ean s\u1eed d\u1ee5ng thanh to\u00e1n tr\u1ef1c tuy\u1ebfn, v\u1edbi g\u1ea7n m\u1ed9t n\u1eeda s\u1ed1 ng\u01b0\u1eddi th\u1ebf h\u1ec7 Y \u1edf \u0111\u1ed9 tu\u1ed5i 20 v\u00e0 30 l\u00e0 ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng xuy\u00ean. Theo c\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng Euromonitor, trong s\u1ed1 c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1edbi n\u1ed5i cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng d\u01b0\u1edbi 30 tu\u1ed5i, m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cao nh\u1ea5t trong khu v\u1ef1c Ch\u00e2u \u00c1 \u2013 Th\u00e1i B\u00ecnh D\u01b0\u01a1ng.<\/p>\n

Vi\u1ec7c s\u1eed d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh, m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 thanh to\u00e1n k\u1ef9 thu\u1eadt s\u1ed1 \u0111ang ph\u00e1t tri\u1ec3n kh\u00f4ng ng\u1eebng \u1edf \u0110\u00f4ng Nam \u00c1. Do \u0111\u00f3, l\u00e0 m\u00f4 h\u00ecnh kinh doanh c\u00f3 li\u00ean quan tr\u1ef1c ti\u1ebfp, vi\u1ec7c b\u00e1n h\u00e0ng qua m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 m\u1ed9t b\u01b0\u1edbc \u0111i \u0111\u00fang \u0111\u1eafn c\u1ee7a doanh nghi\u1ec7p \u0111\u1ec3 c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n h\u01a1n n\u1eefa trong th\u1eddi gian t\u1edbi.<\/p>\n

\u0110\u1eb7c \u0111i\u1ec3m x\u00e3 h\u1ed9i<\/strong><\/h4>\n

\"\"<\/p>\n

M\u1ed9t b\u00e1o c\u00e1o c\u1ee7a Econsultancy ti\u1ebft l\u1ed9 r\u1eb1ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi \u0110\u00f4ng Nam \u00c1. M\u1eb7c d\u00f9 ng\u01b0\u1eddi mua c\u00f3 th\u1ec3 kh\u00f4ng s\u1eb5n l\u00f2ng mua h\u00e0ng qua m\u1ea1ng x\u00e3 h\u1ed9i, nh\u01b0ng \u0111\u00f3 l\u00e0 m\u1ed9t ngu\u1ed3n th\u00f4ng tin tuy\u1ec7t v\u1eddi. G\u1ea7n nh\u01b0 t\u1ea5t c\u1ea3 nh\u1eefng ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi (96%) n\u00f3i r\u1eb1ng h\u1ecd truy c\u1eadp c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 tham kh\u1ea3o k\u1ef9 c\u00e0ng tr\u01b0\u1edbc khi mua m\u1ed9t m\u00f3n h\u00e0ng online. 6 tr\u00ean 10 ng\u01b0\u1eddi n\u00f3i r\u1eb1ng vi\u1ec7c mua h\u00e0ng online c\u1ee7a h\u1ecd b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi nh\u1eefng g\u00ec h\u1ecd th\u1ea5y tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n

G\u1ea7n m\u1ed9t n\u1eeda trong s\u1ed1 h\u1ecd (44%) mua s\u1eafm online h\u01a1n 3 l\u1ea7n trong 3 th\u00e1ng qua v\u00e0 29% x\u00e1c nh\u1eadn \u0111\u00e3 chi h\u01a1n 100 \u0111\u00f4 la (~ kho\u1ea3ng 2.300.000 VN\u0110) m\u1ed7i th\u00e1ng cho mua s\u1eafm tr\u1ef1c tuy\u1ebfn \u2013 m\u1ed9t con s\u1ed1 kh\u00e1 cao so v\u1edbi m\u1ee9c trung b\u00ecnh c\u1ee7a khu v\u1ef1c.<\/p>\n

V\u00e0 s\u1ee9c \u1ea3nh h\u01b0\u1edfng c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i kh\u00f4ng d\u1eebng l\u1ea1i \u1edf \u0111\u00f3. Nh\u1eefng ng\u01b0\u1eddi mua h\u00e0ng th\u01b0\u1eddng chia s\u1ebb chi ti\u1ebft v\u1ec1 nh\u1eefng g\u00ec h\u1ecd \u0111\u00e3 mua tr\u1ef1c tuy\u1ebfn tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i cho ng\u01b0\u1eddi th\u00e2n v\u00e0 b\u1ea1n b\u00e8, ho\u1eb7c \u00edt nh\u1ea5t 82% s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi \u0111\u00e3 n\u00f3i nh\u01b0 v\u1eady.<\/p>\n

Khi h\u00e0ng t\u1ef7 \u0111\u00f4 la \u0111ang \u0111\u01b0\u1ee3c \u0111\u1ea7u t\u01b0 \u0111\u1ec3 x\u00e2y d\u1ef1ng c\u00e1c k\u00eanh TM\u0110T l\u1edbn nh\u01b0 Shopee v\u00e0 Lazada, m\u1ecdi ng\u01b0\u1eddi v\u1eabn l\u1ef1a ch\u1ecdn c\u00e1c k\u00eanh m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u01a1n gi\u1ea3n nh\u01b0 Facebook, WhatsApp v\u00e0 Instagram. L\u00ed do l\u00e0 g\u00ec? C\u00e2u tr\u1ea3 l\u1eddi r\u1ea5t \u0111\u01a1n gi\u1ea3n: s\u1ef1 thu\u1eadn ti\u1ec7n. D\u00e0nh ra r\u1ea5t nhi\u1ec1u th\u1eddi gian tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, ng\u01b0\u1eddi \u0110\u00f4ng Nam \u00c1 th\u00edch vi\u1ec7c c\u00f3 th\u1ec3 mua h\u00e0ng tr\u1ef1c ti\u1ebfp ngay khi h\u1ecd l\u01b0\u1edbt xem b\u1ea3ng tin h\u00e0ng ng\u00e0y. H\u1ecd th\u00edch n\u00f3i chuy\u1ec7n v\u1edbi ng\u01b0\u1eddi b\u00e1n h\u01a1n l\u00e0 ph\u1ea3i l\u00e0m theo t\u1eebng b\u01b0\u1edbc mua h\u00e0ng tr\u00ean s\u00e0n TM\u0110T, v\u00e0 h\u1ecd kh\u00f4ng th\u1ea5y c\u00f3 v\u1ea5n \u0111\u1ec1 g\u00ec v\u1edbi vi\u1ec7c ph\u1ea3i cung c\u1ea5p th\u00f4ng tin c\u00e1 nh\u00e2n nhi\u1ec1u l\u1ea7n cho nh\u1eefng c\u1eeda h\u00e0ng kh\u00e1c nhau.<\/p>\n

Ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng v\u00e0 ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng<\/strong><\/h4>\n

Ng\u00e0y tr\u01b0\u1edbc, ch\u1ec9 nh\u1eefng ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng m\u1edbi h\u1ee3p t\u00e1c v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 gi\u00fap qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m. Nh\u01b0ng khi c\u00e1c t\u1eadp kh\u00e1ch h\u00e0ng ng\u00e0y c\u00e0ng tr\u1edf n\u00ean c\u1ee5 th\u1ec3 v\u00e0 r\u00f5 r\u00e0ng h\u01a1n v\u1edbi nhi\u1ec1u ng\u00e1ch h\u00e0ng kh\u00e1c nhau, th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 m\u1edf r\u1ed9ng \u0111\u1ed1i t\u01b0\u1ee3ng t\u1edbi nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng (KOLs) \u00edt \u0111\u01b0\u1ee3c coi l\u00e0 n\u1ed5i ti\u1ebfng ngo\u00e0i \u0111\u1eddi th\u1eadt.<\/p>\n

N\u1ec1n TM\u0110T \u0110\u00f4ng Nam \u00c1 ch\u1ee9ng ki\u1ebfn c\u00e1c chi\u1ebfn d\u1ecbch l\u1edbn nh\u01b0 Cristiano Ronaldo qu\u1ea3ng b\u00e1 cho Shopee, c\u00f9ng v\u1edbi nhi\u1ec1u chi\u1ebfn d\u1ecbch nh\u1ecf v\u1edbi nh\u1eefng KOLs thu h\u00fat c\u00e1c t\u1eadp kh\u00e1ch h\u00e0ng kh\u00e1c nhau. KOLs c\u00f3 th\u1ec3 l\u00e0 b\u1ea5t c\u1ee9 ai c\u00f3 l\u01b0\u1ee3ng ng\u01b0\u1eddi quan t\u00e2m l\u1edbn v\u00e0 nhi\u1ec7t t\u00ecnh, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng nh\u1eefng ng\u01b0\u1eddi kh\u00e1c d\u1ef1a tr\u00ean ki\u1ebfn th\u1ee9c, th\u1ea9m quy\u1ec1n ho\u1eb7c m\u1ed1i quan h\u1ec7 v\u1edbi nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i. V\u00e0 nh\u1eefng l\u1eddi gi\u1edbi thi\u1ec7u, qu\u1ea3ng b\u00e1 c\u1ee7a h\u1ecd s\u1ebd \u0111\u01b0\u1ee3c t\u00ecm th\u1ea5y \u1edf \u0111\u00e2u? T\u1ea5t nhi\u00ean l\u00e0 tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i r\u1ed3i!<\/p>\n


\n\"\"\t\t\t\t\t\t\t\t<\/a><\/p>\n

Boxme l\u00e0 m\u1ea1ng l\u01b0\u1edbi d\u1ecbch v\u1ee5 h\u1eadu c\u1ea7n h\u1ed7 tr\u1ee3 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed h\u00e0ng \u0111\u1ea7u \u0110\u00f4ng Nam \u00c1, gi\u00fap ng\u01b0\u1eddi d\u00f9ng tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch b\u00e1n h\u00e0ng online xuy\u00ean bi\u00ean gi\u1edbi theo c\u00e1ch d\u1ec5 d\u00e0ng v\u00e0 ti\u1ebft ki\u1ec7m chi ph\u00ed nh\u1ea5t.<\/p>\n","protected":false},"excerpt":{"rendered":"

Kinh doanh tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 g\u00ec? Kinh doanh tr\u00ean x\u00e3 h\u1ed9i \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 m\u1ed9t nh\u00e1nh con c\u1ee7a TM\u0110T li\u00ean quan \u0111\u1ebfn vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 th\u00fac \u0111\u1ea9y vi\u1ec7c mua b\u00e1n c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 online. B\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c chi\u1ebfn thu\u1eadt kh\u00e1c nhau nh\u01b0 […]<\/p>\n","protected":false},"author":1,"featured_media":84256,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[841,840,847],"tags":[],"class_list":["post-84249","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thi-truong","category-tmdt","category-xu-huong"],"_links":{"self":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts\/84249","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/comments?post=84249"}],"version-history":[{"count":0,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts\/84249\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/media\/84256"}],"wp:attachment":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/media?parent=84249"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/categories?post=84249"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/tags?post=84249"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}