{"id":84238,"date":"2020-06-15T06:56:05","date_gmt":"2020-06-15T06:56:05","guid":{"rendered":"https:\/\/blog.boxme.asia\/vi\/?p=84238"},"modified":"2020-06-15T06:56:05","modified_gmt":"2020-06-15T06:56:05","slug":"tim-hieu-thoi-quen-mua-hang-cua-nguoi-dong-nam-a","status":"publish","type":"post","link":"https:\/\/boxme.asia\/vi\/tim-hieu-thoi-quen-mua-hang-cua-nguoi-dong-nam-a\/","title":{"rendered":"T\u00ecm hi\u1ec3u th\u00f3i quen mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi \u0110\u00f4ng Nam \u00c1"},"content":{"rendered":"

TM\u0110T t\u1ea1i \u0110\u00f4ng Nam \u00c1 \u0111ang ph\u00e1t tri\u1ec3n th\u1ecbnh v\u01b0\u1ee3ng nh\u1edd s\u1ef1 gia t\u0103ng c\u1ee7a c\u00e1c l\u1ef1a ch\u1ecdn mua h\u00e0ng, s\u1ef1 c\u1ea3i thi\u1ec7n c\u1ee7a t\u1ed1c \u0111\u1ed9 truy c\u1eadp Internet v\u00e0 \u0111\u1eddi s\u1ed1ng v\u1eadt ch\u1ea5t c\u1ee7a ng\u01b0\u1eddi d\u00e2n. Cu\u1ed9c kh\u1ea3o s\u00e1t \u201cT\u1eadn d\u1ee5ng l\u00e0n s\u00f3ng s\u1ed1: Th\u1ebf h\u1ec7 kh\u00e1m ph\u00e1 \u1edf \u0110\u00f4ng Nam \u00c1\u201d \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1edfi Facebook v\u00e0 Bain & Company cung c\u1ea5p cho ch\u00fang ta nh\u1eefng th\u00f4ng tin gi\u00e1 tr\u1ecb v\u1ec1 l\u0129nh v\u1ef1c \u0111\u1ea7y h\u1ee9a h\u1eb9n n\u00e0y. Nghi\u00ean c\u1ee9u \u0111\u01b0a ra th\u00f4ng tin t\u1eeb g\u1ea7n 13.000 ng\u01b0\u1eddi d\u00f9ng v\u00e0 nh\u00e0 cung c\u1ea5p TM\u0110T t\u1ea1i c\u00e1c th\u1ecb tr\u01b0\u1eddng l\u1edbn: Indonesia, Malaysia, Philippines, Singapore, Th\u00e1i Lan v\u00e0 Vi\u1ec7t Nam; ph\u1ecfng v\u1ea5n h\u01a1n 30 CEO v\u00e0 nh\u00e0 \u0111\u1ea7u t\u01b0 m\u1ea1o hi\u1ec3m trong khu v\u1ef1c \u0111\u1ec3 \u0111i \u0111\u1ebfn k\u1ebft lu\u1eadn.<\/p>\n

Nh\u1eefng con s\u1ed1 \u1ea5n t\u01b0\u1ee3ng<\/h3>\n

\u0110\u00f4ng Nam \u00c1 l\u00e0 n\u01a1i sinh s\u1ed1ng c\u1ee7a h\u01a1n 640 tri\u1ec7u ng\u01b0\u1eddi, ghi nh\u1eadn m\u1ee9c t\u0103ng tr\u01b0\u1edfng g\u1ea5p 2,8 l\u1ea7n t\u1eeb 90 tri\u1ec7u ng\u01b0\u1eddi ti\u00eau d\u00f9ng online n\u0103m 2015 l\u00ean 250 tri\u1ec7u v\u00e0o n\u0103m 2018. C\u0169ng trong th\u1eddi gian n\u00e0y, gi\u00e1 tr\u1ecb TM\u0110T \u0111\u00e3 t\u0103ng g\u1ea5p 7 l\u1ea7n t\u1eeb 5,5 t\u1ef7 USD l\u00ean 38 t\u1ef7 USD, v\u01b0\u1ee3t qua ng\u00e0nh du l\u1ecbch tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 tr\u1edf th\u00e0nh n\u1ec1n kinh t\u1ebf Internet l\u1edbn nh\u1ea5t.<\/p>\n

\"\"<\/p>\n

Ng\u01b0\u1eddi \u0110\u00f4ng Nam \u00c1 d\u00e0nh r\u1ea5t nhi\u1ec1u th\u1eddi gian online b\u1eb1ng \u0111i\u1ec7n tho\u1ea1i, v\u1edbi 90% ng\u01b0\u1eddi truy c\u1eadp s\u1eed d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh l\u00e0m thi\u1ebft b\u1ecb ch\u00ednh \u0111\u1ec3 k\u1ebft n\u1ed1i Internet. M\u1ed9t ng\u01b0\u1eddi mua s\u1eafm tr\u1ef1c tuy\u1ebfn chi trung b\u00ecnh 125 USD h\u00e0ng n\u0103m v\u00e0o n\u0103m 2018, m\u1ed9t kho\u1ea3n ti\u1ec1n \u0111\u01b0\u1ee3c coi l\u00e0 kh\u00e1 l\u1edbn \u1edf c\u00e1c qu\u1ed1c gia n\u00e0y. 70 \u0111\u1ebfn 80% nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u00e0y \u0111\u1ebfn t\u1eeb t\u1ea7ng l\u1edbp trung l\u01b0u \u2013 k\u1ebft qu\u1ea3 c\u1ee7a s\u1ef1 gia t\u0103ng thu nh\u1eadp v\u00e0 s\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a Internet.<\/p>\n

\u0110\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi c\u00e1c c\u1ed5ng mua s\u1eafm nh\u01b0 Lazada, Shopee v\u00e0 nhi\u1ec1u c\u00f4ng ty kh\u1edfi nghi\u1ec7p \u1edf c\u00e1c n\u01b0\u1edbc, mua s\u1eafm online \u0111ang d\u1ea7n tr\u1edf th\u00e0nh m\u1ed9t th\u00f3i quen quen thu\u1ed9c c\u1ee7a ng\u01b0\u1eddi d\u00e2n \u0110\u00f4ng Nam \u00c1. B\u00e1n h\u00e0ng qua c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i c\u0169ng l\u00e0 nh\u1eefng c\u00fa th\u00fac \u0111\u1ea9y doanh s\u1ed1 tuy\u1ec7t v\u1eddi, theo b\u00e1o c\u00e1o c\u1ee7a Lazada c\u00f3 20 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 mua s\u1eafm trong \u201cNg\u00e0y \u0111\u1ed9c th\u00e2n \u2013 Singles\u2019 Day\u201d tr\u00ean s\u00e1u qu\u1ed1c gia m\u00e0 h\u1ecd ho\u1ea1t \u0111\u1ed9ng.<\/p>\n

Kh\u00e1ch h\u00e0ng mua s\u1eafm nh\u01b0 th\u1ebf n\u00e0o<\/h3>\n

N\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i ti\u1ebfp t\u1ee5c l\u00e0 m\u1ed9t k\u00eanh qu\u1ea3ng c\u00e1o m\u1ea1nh m\u1ebd, v\u00ec h\u01a1n m\u1ed9t n\u1eeda s\u1ed1 ng\u01b0\u1eddi tham gia nghi\u00ean c\u1ee9u n\u00f3i r\u1eb1ng h\u1ecd t\u00ecm hi\u1ec3u v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 th\u01b0\u01a1ng hi\u1ec7u m\u1edbi tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. Hai ph\u1ea7n ba trong s\u1ed1 h\u1ecd c\u0169ng v\u00e0o c\u00e1c trang mua s\u1eafm m\u00e0 kh\u00f4ng c\u00f3 s\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3 n\u00e0o trong t\u00e2m tr\u00ed. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y r\u1eb1ng ng\u01b0\u1eddi mua s\u1eafm tr\u1ef1c tuy\u1ebfn r\u1ea5t c\u1edfi m\u1edf v\u1edbi c\u00e1c \u0111\u1ec1 xu\u1ea5t m\u1edbi, \u0111i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c ch\u1ee9ng minh b\u1eb1ng t\u1ef7 l\u1ec7 40% kh\u00e1ch h\u00e0ng \u0111\u00e3 t\u1eebng mua th\u1eed t\u1ea1i c\u00e1c c\u1eeda h\u00e0ng m\u1edbi m\u00e0 h\u1ecd ch\u01b0a bao gi\u1edd bi\u1ebft \u0111\u1ebfn tr\u01b0\u1edbc \u0111\u00f3.<\/p>\n

\"\"<\/p>\n

Ng\u01b0\u1eddi \u0110\u00f4ng Nam \u00c1 th\u1ec3 hi\u1ec7n s\u1ef1 \u01b0a th\u00edch m\u1ea1nh m\u1ebd \u0111\u1ed1i v\u1edbi vi\u1ec7c mua s\u1eafm \u0111a k\u00eanh. Trung b\u00ecnh m\u1ed9t ng\u01b0\u1eddi mua h\u00e0ng th\u01b0\u1eddng xem th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m tr\u00ean 3,8 n\u1ec1n t\u1ea3ng tr\u01b0\u1edbc khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. H\u1ecd c\u0169ng r\u1ea5t \u0111\u1ec3 \u00fd gi\u00e1 c\u1ea3 \u0111\u1ec3 so s\u00e1nh tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng, c\u1ea3 tr\u1ef1c tuy\u1ebfn v\u00e0 ngo\u1ea1i tuy\u1ebfn cho b\u1ea5t k\u1ef3 m\u1eb7t h\u00e0ng n\u00e0o. Gi\u00e1 c\u1ea3, c\u00f9ng v\u1edbi t\u00ednh \u0111\u1ed9c \u0111\u00e1o, th\u00fa v\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m v\u00e0 \u0111\u00e1nh gi\u00e1 t\u00edch c\u1ef1c l\u00e0 3 l\u00fd do ch\u1ee7 y\u1ebfu \u0111\u1ec3 kh\u00e1ch h\u00e0ng quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/p>\n

TM\u0110T kh\u00f4ng c\u00f2n l\u00e0 n\u1ec1n t\u1ea3ng cho c\u00e1c m\u1eb7t h\u00e0ng c\u00f3 gi\u00e1 tr\u1ecb l\u1edbn m\u00e0 c\u00f2n m\u1edf r\u1ed9ng sang c\u00e1c s\u1ea3n ph\u1ea9m gia d\u1ee5ng h\u00e0ng ng\u00e0y gi\u00e1 r\u1ebb nh\u01b0 t\u1ea1p h\u00f3a, qu\u1ea7n \u00e1o v\u00e0 ch\u0103m s\u00f3c c\u00e1 nh\u00e2n. V\u1edbi m\u1ed9t t\u1eadp kh\u00e1ch h\u00e0ng r\u1ea5t c\u1edfi m\u1edf v\u1edbi c\u00e1c l\u1ef1a ch\u1ecdn m\u1edbi, c\u00e1c doanh nghi\u1ec7p thu\u1ed9c m\u1ecdi quy m\u00f4 v\u00e0 ng\u00e0nh h\u00e0ng \u0111\u1ec1u c\u00f3 c\u01a1 h\u1ed9i \u0111\u1ec3 c\u1ea1nh tranh. Tuy nhi\u00ean, t\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng mua l\u1ea1i th\u1ea5p c\u0169ng b\u00e1o hi\u1ec7u r\u1eb1ng ng\u01b0\u1eddi b\u00e1n h\u00e0ng TM\u0110T n\u00ean \u01b0u ti\u00ean c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh t\u00edch l\u0169y \u0111i\u1ec3m th\u01b0\u1edfng v\u00e0 kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft.<\/p>\n

C\u0169ng theo nghi\u00ean c\u1ee9u, kh\u00e1ch h\u00e0ng c\u1ee7a c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft c\u00f3 kh\u1ea3 n\u0103ng qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u cao h\u01a1n 50% so v\u1edbi kh\u00e1ch h\u00e0ng b\u00ecnh th\u01b0\u1eddng. C\u1ee5 th\u1ec3, trung b\u00ecnh h\u1ecd \u0111\u1ec1 xu\u1ea5t ch\u00e9o ng\u00e0nh h\u00e0ng nhi\u1ec1u h\u01a1n 45%, mua h\u00e0ng th\u01b0\u1eddng xuy\u00ean h\u01a1n 25% v\u00e0 chi ti\u00eau trung b\u00ecnh nhi\u1ec1u h\u01a1n 25%.<\/p>\n

D\u1ef1 \u0111o\u00e1n t\u01b0\u01a1ng lai<\/h3>\n

S\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng TM\u0110T d\u1ef1 ki\u1ebfn \u200b\u200bs\u1ebd \u0111\u1ea1t m\u1ed1c 310 tri\u1ec7u ng\u01b0\u1eddi v\u00e0o n\u0103m 2025, v\u1edbi m\u1ed7i ng\u01b0\u1eddi mua s\u1ebd ti\u00eau USD 390 h\u00e0ng n\u0103m \u2013 g\u1ea5p ba s\u1ed1 ti\u1ec1n hi\u1ec7n t\u1ea1i. V\u1edbi d\u1ef1 \u0111o\u00e1n n\u00e0y, t\u1ed5ng kh\u1ed1i l\u01b0\u1ee3ng h\u00e0ng h\u00f3a t\u1ed5ng h\u1ee3p (GMV) c\u1ee7a n\u0103m 2025 s\u1ebd v\u01b0\u1ee3t qu\u00e1 150 t\u1ef7 USD , cao h\u01a1n 50 t\u1ef7 USD so v\u1edbi \u01b0\u1edbc t\u00ednh tr\u01b0\u1edbc \u0111\u00f3 (nghi\u00ean c\u1ee9u c\u1ee7a Google, Temasek, Bain & Company).<\/p>\n

\"\"<\/p>\n

\u0110\u00f4ng Nam \u00c1 c\u0169ng s\u1ebd ch\u1ee9ng ki\u1ebfn \u200b\u200bc\u00e1c cu\u1ed9c c\u00e1ch m\u1ea1ng trong nhi\u1ec1u l\u0129nh v\u1ef1c m\u1edbi nh\u01b0 gi\u00e1o d\u1ee5c, y t\u1ebf v\u00e0 t\u00e0i ch\u00ednh \u0111\u01b0\u1ee3c s\u1ed1 h\u00f3a. C\u00e1c d\u1ecbch v\u1ee5 t\u00e0i ch\u00ednh tr\u1ef1c tuy\u1ebfn, \u0111\u1eb7c bi\u1ec7t l\u00e0 thanh to\u00e1n tr\u1ef1c tuy\u1ebfn s\u1ebd t\u0103ng l\u00ean 1 ngh\u00ecn t\u1ef7 USD v\u00e0o n\u0103m 2025. L\u00e0n s\u00f3ng kinh t\u1ebf Internet v\u1ed1n t\u1eadp trung v\u00e0o c\u00e1c th\u00e0nh ph\u1ed1 h\u00e0ng \u0111\u1ea7u, c\u0169ng s\u1ebd lan sang c\u00e1c th\u00e0nh ph\u1ed1 c\u1ea5p th\u1ea5p h\u01a1n v\u00e0 khu v\u1ef1c n\u00f4ng th\u00f4n.<\/p>\n

C\u00f3 r\u1ea5t nhi\u1ec1u ti\u1ec1m n\u0103ng cho n\u1ec1n TM\u0110T \u0110\u00f4ng Nam \u00c1 ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n. Gi\u1eefa cu\u1ed9c chi\u1ebfn gi\u00e0nh th\u1ecb ph\u1ea7n c\u1ee7a nh\u1eefng \u00f4ng l\u1edbn, ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u00ean to\u00e0n khu v\u1ef1c c\u00f3 c\u01a1 h\u1ed9i t\u1eadn h\u01b0\u1edfng nhi\u1ec1u l\u1ef1a ch\u1ecdn gi\u00e1 tr\u1ecb v\u00e0 ti\u1ec7n l\u1ee3i h\u01a1n. M\u1ed9t nh\u00e0 nghi\u00ean c\u1ee9u cho r\u1eb1ng: \u201cC\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n ph\u1ea3i b\u1eaft k\u1ecbp xu h\u01b0\u1edbng v\u00e0 xem x\u00e9t l\u1ea1i c\u00e1c kho\u1ea3n chi ti\u00eau cho ti\u1ebfp th\u1ecb v\u00e0 th\u01b0\u01a1ng m\u1ea1i c\u1ee7a h\u1ecd \u0111\u1ec3 \u0111\u1ed3ng b\u1ed9 v\u1edbi h\u00e0nh tr\u00ecnh ti\u00eau d\u00f9ng \u0111a k\u00eanh \u0111ang kh\u00f4ng ng\u1eebng ph\u00e1t tri\u1ec3n. H\u1ecd c\u0169ng c\u1ea7n x\u00e2y d\u1ef1ng nh\u1eefng th\u1ebf m\u1ea1nh m\u1edbi \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o tr\u1ea3i nghi\u1ec7m mua s\u1eafm t\u00edch c\u1ef1c cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng online c\u1ee7a h\u1ecd.\u201d<\/p>\n


\n\"\"\t\t\t\t\t\t\t\t<\/a><\/p>\n

Boxme l\u00e0 m\u1ea1ng l\u01b0\u1edbi d\u1ecbch v\u1ee5 h\u1eadu c\u1ea7n h\u1ed7 tr\u1ee3 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed h\u00e0ng \u0111\u1ea7u \u0110\u00f4ng Nam \u00c1, gi\u00fap ng\u01b0\u1eddi d\u00f9ng tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch b\u00e1n h\u00e0ng online xuy\u00ean bi\u00ean gi\u1edbi theo c\u00e1ch d\u1ec5 d\u00e0ng v\u00e0 ti\u1ebft ki\u1ec7m chi ph\u00ed nh\u1ea5t.<\/p>\n","protected":false},"excerpt":{"rendered":"

TM\u0110T t\u1ea1i \u0110\u00f4ng Nam \u00c1 \u0111ang ph\u00e1t tri\u1ec3n th\u1ecbnh v\u01b0\u1ee3ng nh\u1edd s\u1ef1 gia t\u0103ng c\u1ee7a c\u00e1c l\u1ef1a ch\u1ecdn mua h\u00e0ng, s\u1ef1 c\u1ea3i thi\u1ec7n c\u1ee7a t\u1ed1c \u0111\u1ed9 truy c\u1eadp Internet v\u00e0 \u0111\u1eddi s\u1ed1ng v\u1eadt ch\u1ea5t c\u1ee7a ng\u01b0\u1eddi d\u00e2n. Cu\u1ed9c kh\u1ea3o s\u00e1t \u201cT\u1eadn d\u1ee5ng l\u00e0n s\u00f3ng s\u1ed1: Th\u1ebf h\u1ec7 kh\u00e1m ph\u00e1 \u1edf \u0110\u00f4ng Nam \u00c1\u201d \u0111\u01b0\u1ee3c th\u1ef1c […]<\/p>\n","protected":false},"author":1,"featured_media":84239,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[841,852],"tags":[],"class_list":["post-84238","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thi-truong","category-thong-tin-thi-truong"],"_links":{"self":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts\/84238","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/comments?post=84238"}],"version-history":[{"count":0,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts\/84238\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/media\/84239"}],"wp:attachment":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/media?parent=84238"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/categories?post=84238"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/tags?post=84238"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}