{"id":84220,"date":"2020-06-09T06:07:23","date_gmt":"2020-06-09T06:07:23","guid":{"rendered":"https:\/\/blog.boxme.asia\/vi\/?p=84220"},"modified":"2020-06-09T06:07:23","modified_gmt":"2020-06-09T06:07:23","slug":"kinh-doanh-tren-mang-xa-hoi-duoi-goc-nhin-cua-nguoi-ban-hang-online-tai-dong-nam-a","status":"publish","type":"post","link":"https:\/\/boxme.asia\/vi\/kinh-doanh-tren-mang-xa-hoi-duoi-goc-nhin-cua-nguoi-ban-hang-online-tai-dong-nam-a\/","title":{"rendered":"Kinh doanh tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i d\u01b0\u1edbi g\u00f3c nh\u00ecn c\u1ee7a ng\u01b0\u1eddi b\u00e1n h\u00e0ng online t\u1ea1i \u0110\u00f4ng Nam \u00c1"},"content":{"rendered":"

V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng c\u1ee7a Internet v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i t\u1ea1i \u0110\u00f4ng Nam \u00c1, kinh doanh tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n s\u1ebd tr\u1edf th\u00e0nh xu h\u01b0\u1edbng m\u1edbi trong ng\u00e0nh TM\u0110T t\u1ea1i \u0111\u00e2y. Hi\u1ec7n t\u1ea1i c\u00f3 kho\u1ea3ng 375 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng m\u1ea1ng x\u00e3 h\u1ed9i tr\u00ean t\u1ed5ng 416 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng Internet t\u1ea1i \u0110\u00f4ng Nam \u00c1. B\u1ea1n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn m\u1ed9t l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng tr\u00ean k\u00eanh n\u00e0y n\u1ebf l\u1ef1a ch\u1ecdn \u0111\u00fang chi\u1ebfn l\u01b0\u1ee3c. M\u1eb7c d\u00f9 hi\u1ec7n t\u1ea1i v\u1eabn c\u00f3 nh\u1eefng r\u00e0o c\u1ea3n nh\u1ea5t \u0111\u1ecbnh, nh\u01b0ng h\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p trong khu v\u1ef1c \u0111\u1ec1u \u0111\u1ed3ng \u00fd r\u1eb1ng vi\u1ec7c kinh doanh tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i s\u1ebd ng\u00e0y c\u00e0ng c\u00f3 ch\u1ed7 \u0111\u1ee9ng h\u01a1n trong 5 n\u0103m t\u1edbi, theo m\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a Econsultancy.<\/p>\n

B\u1eb1ng vi\u1ec7c kh\u1ea3o s\u00e1t 270 nh\u00e0 ti\u1ebfp th\u1ecb tr\u00ean s\u00e0n TM\u0110T v\u00e0 270 ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1ea1i khu v\u1ef1c \u0110\u00f4ng Nam \u00c1, nghi\u00ean c\u1ee9u \u0111\u00e3 cho th\u1ea5y ph\u1ea7n n\u00e0o nh\u1eefng th\u00f4ng tin v\u1ec1 c\u00e1ch ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 mua s\u1eafm tr\u1ef1c tuy\u1ebfn v\u00e0 c\u00e1ch c\u00e1c nh\u00e0 b\u00e1n l\u1ebb \u0111ang l\u00ean k\u1ebf ho\u1ea1ch \u0111\u1ec3 t\u1eadn d\u1ee5ng c\u00e1c c\u01a1 h\u1ed9i n\u00e0y.<\/p>\n

Ti\u1ec1m n\u0103ng kinh doanh tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/h3>\n

\"\"<\/p>\n

Ng\u01b0\u1eddi \u0110\u00f4ng Nam \u00c1 \u0111ang d\u1ea7n mua s\u1eafm online nhi\u1ec1u h\u01a1n, v\u1edbi 29% ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u01b0\u1ee3c h\u1ecdc ti\u00eau h\u01a1n 100 \u0111\u00f4 la m\u1ed9t th\u00e1ng cho vi\u1ec7c mua h\u00e0ng online, ph\u1ea7n l\u1edbn \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi m\u1ea1ng x\u00e3 h\u1ed9i. H\u1ecd th\u01b0\u1eddng xuy\u00ean mua h\u00e0ng v\u00e0o bu\u1ed5i chi\u1ec1u v\u00e0 bu\u1ed5i t\u1ed1i, v\u00e0 h\u1ea7u h\u1ebft trong s\u1ed1 h\u1ecd (82%) r\u1ea5t ch\u1ee7 \u0111\u1ed9ng trong vi\u1ec7c chia s\u1ebb kinh nghi\u1ec7m mua h\u00e0ng c\u1ee7a m\u00ecnh l\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n

Nh\u1eefng m\u1ea1ng x\u00e3 h\u1ed9i ph\u1ed5 bi\u1ebfn nh\u1ea5t \u1edf \u0110\u00f4ng Nam \u00c1 l\u00e0 Facebook, Youtube, Instagram, WhatsApp v\u00e0 Twitter. Trong s\u1ed1 c\u00e1c n\u1ec1n t\u1ea3ng n\u00e0y, Facebook l\u00e0 k\u00eanh c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng l\u1edbn nh\u1ea5t t\u1edbi TM\u0110T v\u1edbi 78% ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi cho bi\u1ebft h\u1ecd c\u00f3 xu h\u01b0\u1edbng mua h\u00e0ng sau khi nh\u00ecn th\u1ea5y c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u00f3 tr\u00ean Facebook, ti\u1ebfp theo \u0111\u00f3 l\u00e0 Youtube (52%). \u0110\u00e2y c\u0169ng l\u00e0 trang h\u1eefu \u00edch nh\u1ea5t \u0111\u1ec3 x\u1ebfp h\u1ea1ng v\u00e0 \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m c\u0169ng nh\u01b0 chia s\u1ebb r\u1ed9ng r\u00e3i v\u1ec1 kinh nghi\u1ec7m mua h\u00e0ng online.<\/p>\n

Facebook v\u00e0 Instagram l\u00e0 nh\u1eefng k\u00eanh ph\u1ed5 bi\u1ebfn \u0111\u01b0\u1ee3c ng\u01b0\u1eddi b\u00e1n l\u1ef1a ch\u1ecdn, trong khi c\u00e1c trang kh\u00e1c, \u0111\u1eb7c bi\u1ec7t l\u00e0 Youtube v\u00e0 WhatsApp v\u1eabn l\u00e0 th\u1ecb tr\u01b0\u1eddng ch\u01b0a \u0111\u01b0\u1ee3c khai th\u00e1c. Do b\u1ea3n ch\u1ea5t c\u1ee7a ch\u00fang l\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng video (Youtube) v\u00e0 nh\u1eafn tin (WhatsApp), n\u00ean vi\u1ec7c c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb t\u1ed1i \u01b0u h\u00f3a n\u00f3 \u0111\u1ec3 b\u00e1n h\u00e0ng l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c m\u1eb7c d\u00f9 2 m\u1ea1ng x\u00e3 h\u1ed9i n\u00e0y c\u00f3 m\u1ee9c \u0111\u1ed9 s\u1eed d\u1ee5ng cao v\u00e0 c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng l\u1edbn t\u1edbi nh\u1eefng ng\u01b0\u1eddi s\u1eed d\u1ee5ng Internet.<\/p>\n

K\u1ebf ho\u1ea1ch c\u1ee7a ng\u01b0\u1eddi b\u00e1n h\u00e0ng online<\/h3>\n

G\u1ea7n 70% nh\u00e0 b\u00e1n l\u1ebb cho bi\u1ebft r\u1eb1ng doanh thu c\u1ee7a h\u1ecd t\u1eeb ngu\u1ed3n m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u00e3 t\u0103ng l\u00ean trong v\u00f2ng 12 th\u00e1ng qua. 96% trong s\u1ed1 \u0111\u00f3 \u0111\u1ed3ng \u00fd r\u1eb1ng kinh doanh tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i s\u1ebd tr\u1edf n\u00ean quen thu\u1ed9c v\u00e0 ph\u1ed5 bi\u1ebfn h\u01a1n trong nh\u1eefng n\u0103m t\u1edbi, trong khi 90% ngh\u0129 r\u1eb1ng \u0111\u00f3 l\u00e0 m\u1ed9t trong nh\u1eefng k\u00eanh \u0111i\u1ec1u h\u01b0\u1edbng kh\u00e1ch h\u00e0ng ch\u00ednh cho vi\u1ec7c b\u00e1n h\u00e0ng online.<\/p>\n

Do \u0111\u00f3, r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi coi tr\u1ecdng vi\u1ec7c ph\u00e1t tri\u1ec3n m\u1ea1ng x\u00e3 h\u1ed9i trong chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a h\u1ecd. Ba ph\u1ea7n t\u01b0 trong s\u1ed1 h\u1ecd (76%) l\u00ean k\u1ebf ho\u1ea1ch t\u0103ng s\u1ed1 l\u01b0\u1ee3ng nh\u00e2n vi\u00ean chuy\u00ean tr\u00e1ch ph\u00e1t tri\u1ec3n k\u00eanh m\u1ea1ng x\u00e3 h\u1ed9i. C\u0169ng kho\u1ea3ng ba ph\u1ea7n t\u01b0 cho bi\u1ebft h\u1ecd s\u1ebd \u0111\u1ea7u t\u01b0 v\u00e0o vi\u1ec7c ph\u00e1t tri\u1ec3n c\u00f4ng ngh\u1ec7 kinh doanh tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, 71% s\u1ebd t\u0103ng ng\u00e2n s\u00e1ch \u0111\u1ec3 chi cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng b\u00e1 tr\u00ean k\u00eanh n\u00e0y.<\/p>\n

\u0110i\u1ec1u m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng online mu\u1ed1n<\/h3>\n

\"\"<\/p>\n

Ng\u01b0\u1eddi mua h\u00e0ng online k\u1ef3 v\u1ecdng v\u00e0o s\u1ef1 k\u1ebft n\u1ed1i t\u1eeb th\u01b0\u01a1ng hi\u1ec7u khi mua h\u00e0ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 c\u00e1c h\u00e0nh \u0111\u1ed9ng t\u01b0\u01a1ng t\u00e1c nh\u01b0 th\u00edch, tr\u1ea3 l\u1eddi b\u00ecnh lu\u1eadn v\u00e0 chia s\u1ebb v\u1edbi c\u00e1c n\u1ed9i dung v\u1edbi kh\u00e1ch h\u00e0ng c\u1ea7n \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n th\u01b0\u1eddng xuy\u00ean. H\u1ecd c\u0169ng coi tr\u1ecdng c\u00e1c \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t, h\u00ecnh \u1ea3nh \/ video th\u1eadt v\u00e0 vi\u1ec7c h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng ngay l\u1eadp t\u1ee9c t\u1eeb c\u00e1c nh\u00e3n h\u00e0ng.<\/p>\n

C\u00e1c n\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng vi\u1ebft v\u1ec1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c c\u1ea3 ng\u01b0\u1eddi b\u00e1n v\u00e0 ng\u01b0\u1eddi mua coi l\u00e0 m\u1ed9t ngu\u1ed3n th\u00f4ng tin \u0111\u00e1ng tin c\u1eady v\u00ec n\u00f3 \u0111\u1ea1i di\u1ec7n cho tr\u1ea3i nghi\u1ec7m mua s\u1eafm th\u1ef1c s\u1ef1.<\/p>\n

Th\u00e1ch th\u1ee9c khi b\u00e1n h\u00e0ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/h3>\n

M\u1ea1ng x\u00e3 h\u1ed9i \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n ch\u1ec9 \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c m\u1ee5c \u0111\u00edch k\u1ebft n\u1ed1i x\u00e3 h\u1ed9i ch\u1ee9 kh\u00f4ng ph\u1ea3i mua s\u1eafm. Ch\u1ec9 m\u1ed9t n\u1eeda trong s\u1ed1 nh\u1eefng ng\u01b0\u1eddi tham gia kh\u1ea3o s\u00e1t n\u00f3i r\u1eb1ng h\u1ecd th\u1ea5y tr\u1ea3i nghi\u1ec7m mua h\u00e0ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a m\u00ecnh \u0111\u01a1n gi\u1ea3n v\u00e0 d\u1ec5 d\u00e0ng, v\u00ec n\u1ec1n t\u1ea3ng n\u00e0y thi\u1ebfu c\u00e1c c\u00f4ng c\u1ee5 t\u1ef1 \u0111\u1ed9ng h\u00f3a v\u00e0 th\u01b0\u1eddng y\u00eau c\u1ea7u vi\u1ec7c tr\u00f2 chuy\u1ec7n th\u1ee7 c\u00f4ng \u0111\u1ec3 x\u00e1c nh\u1eadn \u0111\u01a1n h\u00e0ng.<\/p>\n

Trong khi nhi\u1ec1u c\u00f4ng ty th\u1eeba nh\u1eadn t\u1ea7m quan tr\u1ecdng c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0ng ch\u1ec9 m\u1ed9t ph\u1ea7n trong s\u1ed1 h\u1ecd th\u1ef1c s\u1ef1 t\u1ed1i \u01b0u h\u00f3a k\u00eanh truy\u1ec1n th\u00f4ng n\u00e0y \u0111\u1ec3 b\u00e1n h\u00e0ng. 41% c\u00e1c doanh nghi\u1ec7p kh\u00f4ng t\u00edch h\u1ee3p \u0111\u1ea7y \u0111\u1ee7 c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0o c\u00e1c k\u00eanh b\u00e1n h\u00e0ng TM\u0110T c\u1ee7a h\u1ecd. M\u1ed9t s\u1ed1 l\u00fd do ch\u00ednh l\u00e0 vi\u1ec7c thi\u1ebfu c\u00f4ng c\u1ee5 \u0111o l\u01b0\u1eddng, chuy\u00ean m\u00f4n v\u1ec1 vi\u1ec7c kinh doanh tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, ch\u01b0a c\u00f3 m\u1ee5c ti\u00eau ph\u00e1t tri\u1ec3n r\u00f5 r\u00e0ng v\u00e0 h\u1ecd ch\u1ec9 xem m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 l\u00e0 m\u1ed9t k\u00eanh d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng.<\/p>\n

Do t\u1ea7m quan tr\u1ecdng c\u1ee7a k\u00eanh m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 \u0111\u00e3 \u0111\u1ec1 c\u1eadp \u1edf tr\u00ean, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb n\u00ean x\u00e2y d\u1ef1ng m\u1ed9t k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i m\u1ed9t c\u00e1ch t\u1ed5ng th\u1ec3. Vi\u1ec7c s\u1eed d\u1ee5ng \u0111a d\u1ea1ng n\u1ed9i dung (nh\u01b0 h\u00ecnh \u1ea3nh, video, \u0111\u00e1nh gi\u00e1 th\u1ef1c t\u1ebf c\u1ee7a kh\u00e1ch h\u00e0ng) v\u00e0 th\u01b0\u1eddng xuy\u00ean t\u01b0\u01a1ng t\u00e1c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i th\u1ef1c s\u1ef1 s\u1ebd \u0111em l\u1ea1i tr\u1ea3i nghi\u1ec7m mua h\u00e0ng t\u1ed1t h\u01a1n cho kh\u00e1ch h\u00e0ng c\u0169ng nh\u01b0 t\u0103ng gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u. Khi ho\u00e0n thi\u1ec7n h\u1ec7 th\u1ed1ng t\u00edch h\u1ee3p x\u1eed l\u00fd v\u00e0 ph\u00e2n t\u00edch \u0111\u01a1n h\u00e0ng, k\u1ebft h\u1ee3p v\u1edbi m\u1ed9t ng\u00e2n s\u00e1ch h\u1ee3p l\u00fd cho vi\u1ec7c qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i th\u00ec doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111\u00e3 c\u00f3 m\u1ed9t n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc \u0111\u1ec3 ph\u00e1t tri\u1ec3n kinh doanh tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i t\u1ea1i \u0110\u00f4ng Nam \u00c1 r\u1ed3i \u0111\u00f3!<\/p>\n


\n\"\"\t\t\t\t\t\t\t\t<\/a><\/p>\n

Boxme l\u00e0 m\u1ea1ng l\u01b0\u1edbi d\u1ecbch v\u1ee5 h\u1eadu c\u1ea7n h\u1ed7 tr\u1ee3 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed h\u00e0ng \u0111\u1ea7u \u0110\u00f4ng Nam \u00c1, gi\u00fap ng\u01b0\u1eddi d\u00f9ng tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch b\u00e1n h\u00e0ng online xuy\u00ean bi\u00ean gi\u1edbi theo c\u00e1ch d\u1ec5 d\u00e0ng v\u00e0 ti\u1ebft ki\u1ec7m chi ph\u00ed nh\u1ea5t.<\/p>\n","protected":false},"excerpt":{"rendered":"

V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng c\u1ee7a Internet v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i t\u1ea1i \u0110\u00f4ng Nam \u00c1, kinh doanh tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n s\u1ebd tr\u1edf th\u00e0nh xu h\u01b0\u1edbng m\u1edbi trong ng\u00e0nh TM\u0110T t\u1ea1i \u0111\u00e2y. Hi\u1ec7n t\u1ea1i c\u00f3 kho\u1ea3ng 375 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng m\u1ea1ng x\u00e3 h\u1ed9i tr\u00ean t\u1ed5ng 416 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng Internet t\u1ea1i […]<\/p>\n","protected":false},"author":1,"featured_media":84226,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[841,842,845],"tags":[],"class_list":["post-84220","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thi-truong","category-sales-marketing","category-tips-ban-hang"],"_links":{"self":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts\/84220","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/comments?post=84220"}],"version-history":[{"count":0,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts\/84220\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/media\/84226"}],"wp:attachment":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/media?parent=84220"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/categories?post=84220"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/tags?post=84220"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}