{"id":83078,"date":"2020-01-02T07:36:03","date_gmt":"2020-01-02T07:36:03","guid":{"rendered":"http:\/\/blog.boxme.asia\/vi\/?p=83078"},"modified":"2020-01-02T07:36:03","modified_gmt":"2020-01-02T07:36:03","slug":"sau-su-rut-lui-cua-adayroi-va-lotte-ai-se-tru-vung-trong-cuoc-dua-tmdt-o-viet-nam","status":"publish","type":"post","link":"https:\/\/boxme.asia\/vi\/sau-su-rut-lui-cua-adayroi-va-lotte-ai-se-tru-vung-trong-cuoc-dua-tmdt-o-viet-nam\/","title":{"rendered":"Sau s\u1ef1 r\u00fat lui c\u1ee7a adayroi v\u00e0 Lotte, ai s\u1ebd tr\u1ee5 v\u1eefng trong cu\u1ed9c \u0111ua TM\u0110T \u1edf Vi\u1ec7t Nam?"},"content":{"rendered":"

\"\"<\/p>\n

Theo b\u00e1o c\u00e1o c\u1ee7a Google v\u00e0 Temasek v\u1ec1 n\u1ec1n kinh t\u1ebf Internet \u1edf \u0110\u00f4ng Nam \u00c1, Vi\u1ec7t Nam \u0111ang tr\u00ean \u0111\u01b0\u1eddng tr\u1edf th\u00e0nh th\u1ecb tr\u01b0\u1eddng l\u1edbn th\u1ee9 hai trong khu v\u1ef1c, ch\u1ec9 sau Indonesia. V\u1edbi t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng h\u00e0ng n\u0103m th\u1ea7n t\u1ed1c v\u1edbi m\u1ee9c 62% trong 4 n\u0103m v\u1eeba qua, n\u1ec1n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0110\u00f4ng Nam \u00c1 \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n s\u1ebd \u0111\u1ea1t t\u1ed5ng gi\u00e1 tr\u1ecb 153 t\u1ef7 USD v\u00e0o n\u0103m 2025.<\/span><\/p>\n

->> \u0110\u1ecdc th\u00eam: Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed tr\u1edf th\u00e0nh m\u1ea3ng kinh doanh tr\u1ef1c tuy\u1ebfn l\u1edbn nh\u1ea5t \u0110\u00f4ng Nam \u00c1<\/strong><\/a><\/p>\n

S\u1ef1 t\u0103ng tr\u01b0\u1edfng n\u00e0y \u0111\u01b0\u1ee3c \u0111\u00f3ng g\u00f3p m\u1ed9t ph\u1ea7n b\u1edfi s\u1ef1 c\u1ea1nh tranh kh\u1ed1c li\u1ec7t gi\u1eefa c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u1ec3 chi\u1ebfm th\u1ecb ph\u1ea7n, c\u1ea3 trong n\u01b0\u1edbc v\u00e0 qu\u1ed1c t\u1ebf. T\u1ea5t c\u1ea3 c\u00e1c s\u00e0n \u0111ang chi ra nh\u1eefng kho\u1ea3n ti\u1ec1n kh\u1ed5ng l\u1ed3 v\u00e0o qu\u1ea3ng c\u00e1o v\u00e0 khuy\u1ebfn m\u00e3i \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi mua. Trong cu\u1ed9c \u0111ua \u0111\u1ed1t ti\u1ec1n n\u00e0y, m\u1ed9t v\u00e0i s\u00e0n \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh t\u1eeb b\u1ecf v\u00e0 r\u00fat lui kh\u1ecfi cu\u1ed9c chi\u1ebfn, k\u1ec3 c\u1ea3 c\u00e1c c\u00f4ng ty c\u00f3 ngu\u1ed3n t\u00e0i ch\u00ednh m\u1ea1nh.<\/span><\/p>\n

S\u1ef1 r\u00fat lui c\u1ee7a Robins, adayroi v\u00e0 Lotte<\/b><\/h3>\n

V\u00e0o \u0111\u1ea7u n\u0103m 2019, Robins, tr\u01b0\u1edbc \u0111\u00e2y \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi t\u00ean Zalora Vietnam, \u0111\u00e3 tuy\u00ean b\u1ed1 ng\u1eebng ho\u1ea1t \u0111\u1ed9ng trang web b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn Robins.vn c\u1ee7a h\u1ecd, thu h\u1eb9p ho\u1ea1t \u0111\u1ed9ng v\u1ec1 b\u00e1n h\u00e0ng ngo\u1ea1i tuy\u1ebfn. Ch\u1ec9 m\u1ed9t tu\u1ea7n tr\u01b0\u1edbc, adayroi.com – m\u1ed9t c\u00f4ng ty con c\u1ee7a t\u1eadp \u0111o\u00e0n Vingroup Vi\u1ec7t Nam c\u0169ng th\u00f4ng b\u00e1o ho\u00e0n to\u00e0n r\u00fat lui kh\u1ecfi l\u0129nh v\u1ef1c th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u1ec3 s\u00e1p nh\u1eadp v\u00e0o v\u1edbi VinID (m\u1ed9t \u1ee9ng d\u1ee5ng si\u00eau th\u1ecb c\u0169ng c\u1ee7a Vingroup) \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u00f4 h\u00ecnh b\u00e1n l\u1ebb k\u1ebft h\u1ee3p gi\u1eefa tr\u1ef1c tuy\u1ebfn v\u00e0 ngo\u1ea1i tuy\u1ebfn. V\u00e0i ng\u00e0y sau, Lotte Vi\u1ec7t Nam c\u0169ng \u0111\u00f3ng c\u1eeda trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Lotte.vn \u0111\u1ec3 chu\u1ea9n b\u1ecb t\u00e1i c\u1ea5u tr\u00fac ho\u1ea1t \u0111\u1ed9ng.<\/span><\/p>\n

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T\u1ea5t c\u1ea3 ba s\u00e0n tr\u00ean \u0111\u1ec1u \u0111\u01b0\u1ee3c coi l\u00e0 ho\u1ea1t \u0111\u1ed9ng kh\u00f4ng hi\u1ec7u qu\u1ea3, theo th\u1ed1ng k\u00ea t\u1eeb iPrice v\u00e0 SimilarWeb. Lotte v\u00e0 Robins ch\u01b0a bao gi\u1edd b\u01b0\u1edbc ch\u00e2n v\u00e0o top c\u00e1c trang web \/ \u1ee9ng d\u1ee5ng h\u00e0ng \u0111\u1ea7u x\u00e9t tr\u00ean s\u1ed1 l\u01b0\u1ee3t truy c\u1eadp v\u00e0 s\u1ed1 ng\u01b0\u1eddi d\u00f9ng \u1ee9ng d\u1ee5ng. Adayroi \u0111\u1ee9ng th\u1ee9 n\u0103m, nh\u01b0ng v\u1edbi s\u1ed1 li\u1ec7u th\u1ea5p h\u01a1n \u0111\u00e1ng k\u1ec3 so v\u1edbi top 4. Trong khi adayroi ch\u1ec9 c\u00f3 kho\u1ea3ng 6-7 tri\u1ec7u l\u01b0\u1ee3t truy c\u1eadp trang web m\u1ed7i qu\u00fd, c\u00e1c n\u1ec1n t\u1ea3ng kh\u00e1c \u0111ang duy tr\u00ec tr\u00ean m\u1ee9c 20-40 tri\u1ec7u. V\u1eady s\u00e0n n\u00e0o trong 4 s\u00e0n n\u00e0y l\u00e0 ng\u01b0\u1eddi chi\u1ebfn th\u1eafng trong n\u0103m 2019, v\u00e0 li\u1ec7u top 4 n\u00e0y s\u1ebd ti\u1ebfp t\u1ee5c tr\u1eadn chi\u1ebfn v\u00e0o n\u0103m 2020?<\/span><\/p>\n

2019: Top 4 trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed t\u1ea1i Vi\u1ec7t Nam<\/b><\/h3>\n

Theo b\u00e1o c\u00e1o, b\u1ed1n c\u1ed5ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed h\u00e0ng \u0111\u1ea7u t\u1ea1i Vi\u1ec7t Nam l\u00e0 Shopee, Lazada, Tiki v\u00e0 Sendo. Trong khi hai s\u00e0n qu\u1ed1c t\u1ebf l\u00e0 Shopee v\u00e0 Lazada \u0111ang chi\u1ebfm th\u1ebf th\u01b0\u1ee3ng phong, th\u00ec c\u00e1c c\u00f4ng ty n\u1ed9i \u0111\u1ecba Tiki v\u00e0 Sendo c\u0169ng kh\u00f4ng h\u1ec1 ch\u00f9n b\u01b0\u1edbc.<\/span><\/p>\n

\"\"<\/span><\/p>\n

B\u1ea3ng x\u1ebfp h\u1ea1ng l\u01b0\u1ee3t truy c\u1eadp v\u00e0 s\u1ed1 ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng tr\u00ean c\u00e1c s\u00e0n TM\u0110T \u1edf Vi\u1ec7t Nam, qu\u00fd 3\/2019<\/em><\/p>\n

Kh\u00f4ng c\u00f3 ng\u01b0\u1eddi chi\u1ebfn th\u1eafng nh\u1ea5t \u0111\u1ecbnh trong n\u0103m 2019 v\u00ec th\u1ee9 h\u1ea1ng c\u1ee7a c\u00e1c s\u00e0n lu\u00f4n thay \u0111\u1ed5i. C\u00e1c s\u1ed1 li\u1ec7u cho th\u1ea5y, Shopee, Lazada v\u00e0 Tiki \u0111\u1ec1u c\u00f3 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng trang web t\u0103ng \u0111\u1ed9t bi\u1ebfn v\u00e0o cu\u1ed1i 2018 \u0111\u1ea7u 2019, nh\u01b0ng con s\u1ed1 n\u00e0y \u0111\u00e3 gi\u1ea3m d\u1ea7n k\u1ec3 t\u1eeb \u0111\u00f3. Ng\u01b0\u1ee3c l\u1ea1i, Sendo b\u00f9ng n\u1ed5 v\u1edbi th\u00eam 10.000 tri\u1ec7u l\u01b0\u1ee3t truy c\u1eadp h\u00e0ng qu\u00fd ch\u1ec9 trong v\u00f2ng m\u1ed9t n\u0103m, kh\u1eb3ng \u0111\u1ecbnh v\u1ecb tr\u00ed th\u1ee9 hai. <\/span><\/p>\n

V\u1ec1 m\u1ea3ng \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng, Shopee v\u1eabn chi\u1ebfm l\u0129nh th\u1ecb tr\u01b0\u1eddng t\u00ednh \u0111\u1ebfn qu\u00fd 3 n\u0103m 2019. Tuy nhi\u00ean, c\u00e1c n\u1ec1n t\u1ea3ng kh\u00e1c c\u0169ng \u0111ang d\u1ed3n to\u00e0n l\u1ef1c v\u00e0o m\u1ea3ng n\u00e0y, th\u1ec3 hi\u1ec7n qua s\u1ef1 t\u0103ng tr\u01b0\u1edfng \u0111\u00e1ng k\u1ec3 c\u1ee7a Sendo v\u00e0 Tiki.<\/span><\/p>\n

T\u00e0i ch\u00ednh<\/b><\/h3>\n

T\u1ea5t c\u1ea3 c\u00e1c c\u00f4ng ty \u0111\u1ec1u \u0111ang \u0111\u1ed1t ti\u1ec1n trong cu\u1ed9c \u0111ua th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. V\u1eady top 4 c\u1ee7a n\u0103m 2019 c\u00f3 \u0111\u1ee7 ngu\u1ed3n l\u1ef1c \u0111\u1ec3 ti\u1ebfp t\u1ee5c chi\u1ebfn \u0111\u1ea5u trong n\u0103m 2020 kh\u00f4ng?<\/span><\/p>\n

Shopee, ra m\u1eaft n\u0103m 2015, l\u00e0 s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u1ebfn t\u1eeb Singapore thu\u1ed9c Sea Group (t\u00ean c\u0169 l\u00e0 Garena). Shopee n\u00e0y nhanh ch\u00f3ng m\u1edf r\u1ed9ng quy m\u00f4 kh\u1eafp \u0110\u00f4ng Nam \u00c1 v\u00e0 \u0110\u00e0i Loan, \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi t\u1eadp \u0111o\u00e0n Tencent h\u00f9ng m\u1ea1nh c\u1ee7a Trung Qu\u1ed1c. Lazada, m\u1ed9t c\u00f4ng ty kh\u00e1c c\u0169ng \u0111\u1ebfn t\u1eeb Singapore, \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u00e0o n\u0103m 2012 b\u1edfi Rocket Internet v\u00e0 hi\u1ec7n \u0111ang l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a \u0111\u1ebf ch\u1ebf Alibaba.<\/span><\/p>\n

V\u1ec1 c\u00e1c c\u00f4ng ty n\u1ed9i \u0111\u1ecba, Tiki c\u1ee7a t\u1eadp \u0111o\u00e0n VNG \u0111\u00e3 c\u00f3 th\u1ec3 thu h\u00fat v\u1ed1n \u0111\u1ea7u t\u01b0 t\u1eeb JD.com, m\u1ed9t t\u1eadp \u0111o\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u1edbn kh\u00e1c c\u1ee7a Trung Qu\u1ed1c. Sendo c\u1ee7a FPT c\u0169ng \u0111\u00e3 c\u00f3 \u0111\u01b0\u1ee3c kho\u1ea3n \u0111\u1ea7u t\u01b0 61 tri\u1ec7u USD trong v\u00f2ng g\u1ecdi v\u1ed1n Series C v\u1edbi nh\u1eefng nh\u00e0 \u0111\u1ea7u t\u01b0 t\u1eeb kh\u1eafp n\u01a1i tr\u00ean th\u1ebf gi\u1edbi.<\/span><\/p>\n

V\u1edbi s\u1ef1 h\u1eadu thu\u1eabn t\u00e0i ch\u00ednh m\u1ea1nh m\u1ebd, c\u1ea3 b\u1ed1n s\u00e0n \u0111\u1ec1u s\u1ebd b\u01b0\u1edbc v\u00e0o n\u0103m 2020 v\u1edbi \u0111\u1ea7y \u0111\u1ee7 l\u1ef1c l\u01b0\u1ee3ng, khi\u1ebfn cho cu\u1ed9c c\u1ea1nh tranh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed t\u1ea1i Vi\u1ec7t Nam s\u1ebd c\u00f2n kh\u1ed1c li\u1ec7t h\u01a1n. V\u00ec th\u1ecb tr\u01b0\u1eddng v\u1eabn ch\u01b0a ch\u1ea1m \u0111\u1ebfn m\u1ed1c tr\u01b0\u1edfng th\u00e0nh, kh\u00f3 c\u00f3 th\u1ec3 n\u00f3i \u0111\u01b0\u1ee3c ai s\u1ebd tr\u1edf th\u00e0nh ng\u01b0\u1eddi chi\u1ebfn th\u1eafng c\u1ee7a \u0111\u1ea5t n\u01b0\u1edbc 80 tri\u1ec7u d\u00e2n n\u00e0y.<\/span><\/p>\n

->> \u0110\u1ecdc th\u00eam: [Infographic] Di\u1ec5n \u0111\u00e0n To\u00e0n c\u1ea3nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam n\u0103m 2019 v\u00e0 nh\u1eefng \u0111i\u1ec3m n\u1ed5i b\u1eadt nh\u1ea5t<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Theo b\u00e1o c\u00e1o c\u1ee7a Google v\u00e0 Temasek v\u1ec1 n\u1ec1n kinh t\u1ebf Internet \u1edf \u0110\u00f4ng Nam \u00c1, Vi\u1ec7t Nam \u0111ang tr\u00ean \u0111\u01b0\u1eddng tr\u1edf th\u00e0nh th\u1ecb tr\u01b0\u1eddng l\u1edbn th\u1ee9 hai trong khu v\u1ef1c, ch\u1ec9 sau Indonesia. V\u1edbi t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng h\u00e0ng n\u0103m th\u1ea7n t\u1ed1c v\u1edbi m\u1ee9c 62% trong 4 n\u0103m v\u1eeba qua, n\u1ec1n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n […]<\/p>\n","protected":false},"author":1,"featured_media":83080,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[62,841,852,840,849],"tags":[314,319,88,320,321,6,402,322,403,552],"class_list":["post-83078","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-khac","category-thi-truong","category-thong-tin-thi-truong","category-tmdt","category-viet-nam","tag-314","tag-adayroi","tag-lazada","tag-lotte","tag-sendo","tag-shopee","tag-thuong-mai-dien-tu","tag-tiki","tag-tmdt","tag-viet-nam"],"_links":{"self":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts\/83078","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/comments?post=83078"}],"version-history":[{"count":0,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts\/83078\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/media\/83080"}],"wp:attachment":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/media?parent=83078"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/categories?post=83078"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/tags?post=83078"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}