{"id":83028,"date":"2019-11-29T10:49:01","date_gmt":"2019-11-29T10:49:01","guid":{"rendered":"http:\/\/blog.boxme.asia\/vi\/?p=83028"},"modified":"2019-11-29T10:49:01","modified_gmt":"2019-11-29T10:49:01","slug":"cach-the-he-z-mua-sam-qua-mang-xa-hoi","status":"publish","type":"post","link":"https:\/\/boxme.asia\/vi\/cach-the-he-z-mua-sam-qua-mang-xa-hoi\/","title":{"rendered":"C\u00e1ch th\u1ebf h\u1ec7 Z mua s\u1eafm qua m\u1ea1ng x\u00e3 h\u1ed9i"},"content":{"rendered":"<p><span style=\"font-weight: 400\">M\u1ea1ng x\u00e3 h\u1ed9i \u0111\u00e3 \u0111i m\u1ed9t ch\u1eb7ng \u0111\u01b0\u1eddng d\u00e0i k\u1ec3 t\u1eeb l\u1ea7n \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u v\u00e0o nh\u1eefng n\u0103m 1990, t\u1eeb m\u1ed9t n\u1ec1n t\u1ea3ng k\u1ebft n\u1ed1i b\u1ea1n b\u00e8 v\u00e0 gia \u0111\u00ecnh tr\u1edf th\u00e0nh m\u1ed9t n\u01a1i m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u y\u00eau th\u00edch c\u1ee7a h\u1ecd, b\u00e0y t\u1ecf \u00fd ki\u1ebfn c\u00e1 nh\u1eadn \u200b\u200bv\u00e0 c\u1eadp nh\u1eadt v\u1ec1 c\u00e1c s\u1ef1 ki\u1ec7n tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. L\u1edbn l\u00ean v\u1edbi c\u00f4ng ngh\u1ec7 nh\u01b0 m\u1ed9t ph\u1ea7n cu\u1ed9c s\u1ed1ng, Generation Z &#8211; th\u1ebf h\u1ec7 Z (sinh t\u1eeb n\u0103m 1995 \u0111\u1ebfn 2015) d\u00e0nh nhi\u1ec1u th\u1eddi gian h\u01a1n cho m\u1ea1ng x\u00e3 h\u1ed9i so v\u1edbi c\u00e1c th\u1ebf h\u1ec7 kh\u00e1c. Theo b\u00e1o c\u00e1o c\u1ee7a Global Web Index, m\u1ea1ng x\u00e3 h\u1ed9i chi\u1ebfm l\u1ea5y c\u1ee7a th\u1ebf h\u1ec7 Z trung b\u00ecnh 2 gi\u1edd 55 ph\u00fat m\u1ed7i ng\u00e0y.<\/span><\/p>\n<h3><b><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-83029 size-full\" src=\"http:\/\/blog.boxme.asia\/vi\/wp-content\/uploads\/sites\/7\/2019\/11\/Gen-Z-illustration.jpg\" alt=\"\" width=\"718\" height=\"400\" srcset=\"https:\/\/boxme.asia\/wp-content\/uploads\/2019\/11\/Gen-Z-illustration.jpg 718w, https:\/\/boxme.asia\/wp-content\/uploads\/2019\/11\/Gen-Z-illustration-150x84.jpg 150w, https:\/\/boxme.asia\/wp-content\/uploads\/2019\/11\/Gen-Z-illustration-300x167.jpg 300w, https:\/\/boxme.asia\/wp-content\/uploads\/2019\/11\/Gen-Z-illustration-600x334.jpg 600w\" sizes=\"(max-width: 718px) 100vw, 718px\" \/><\/b><\/h3>\n<h3><b>Kh\u00f4ng d\u1eebng \u1edf Facebook<\/b><\/h3>\n<p><span style=\"font-weight: 400\">Nghi\u00ean c\u1ee9u c\u0169ng ti\u1ebft l\u1ed9 r\u1eb1ng d\u00f9 Facebook v\u1eabn l\u00e0 n\u1ec1n t\u1ea3ng x\u00e3 h\u1ed9i \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nhi\u1ec1u nh\u1ea5t, th\u1ebf h\u1ec7 Z c\u0169ng \u0111ang d\u1ea7n chuy\u1ec3n sang nh\u1eefng \u1ee9ng d\u1ee5ng h\u1ed7 tr\u1ee3 nhi\u1ec1u h\u01a1n v\u1ec1 m\u1eb7t nghe nh\u00ecn nh\u01b0 Youtube, Snapchat, Instagram, Tik Tok, v.v. Cung c\u1ea5p nhi\u1ec1u n\u1ed9i dung t\u01b0\u01a1ng t\u00e1c h\u01a1n, c\u00e1c \u1ee9ng d\u1ee5ng x\u00e3 h\u1ed9i n\u00e0y \u0111\u00e1p \u1ee9ng nhu c\u1ea7u t\u1ef1 th\u1ec3 hi\u1ec7n cao c\u1ee7a th\u1ebf h\u1ec7 Z.<\/span><\/p>\n<p><span style=\"font-weight: 400\">V\u1edbi 55% d\u00e2n s\u1ed1 l\u00e0 ng\u01b0\u1eddi d\u00f9ng m\u1ea1ng x\u00e3 h\u1ed9i, n\u1ec1n t\u1ea3ng n\u00e0y \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t th\u1ecb tr\u01b0\u1eddng kh\u1ed5ng l\u1ed3 cho \u0110\u00f4ng Nam \u00c1 \u0111\u1ec3 t\u00ecm hi\u1ec3u v\u1ec1 s\u1ea3n ph\u1ea9m, t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \u0111\u1eb7t h\u00e0ng tr\u1ef1c ti\u1ebfp. M\u1ed9t b\u00e1o c\u00e1o n\u0103m 2018 c\u1ee7a Dentsu \u0111\u00e3 ph\u00e1t hi\u1ec7n ra r\u1eb1ng 49% ng\u01b0\u1eddi mua s\u1eafm th\u1ebf h\u1ec7 Z d\u00f9ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 t\u00ecm hi\u1ec3u th\u00f4ng tin v\u1ec1 nh\u1eefng m\u1eb7t h\u00e0ng h\u1ecd y\u00eau th\u00edch.<\/span><\/p>\n<p><a href=\"https:\/\/blog.boxme.asia\/vi\/livestream-dang-thay-noi-nen-tmdt-nhu-the-nao\/\"><strong>-&gt;&gt; \u0110\u1ecdc th\u00eam: Livestream \u0111ang thay n\u1ed5i n\u1ec1n TM\u0110T nh\u01b0 th\u1ebf n\u00e0o?<\/strong><\/a><\/p>\n<h3><b>Nh\u1eefng \u0111i\u1ec1u th\u1ebf h\u1ec7 Z t\u00ecm ki\u1ebfm \u1edf th\u01b0\u01a1ng hi\u1ec7u&nbsp;<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400\"><b>S\u1ef1 x\u00e1c th\u1ef1c: <\/b><span style=\"font-weight: 400\">th\u1ebf h\u1ec7 Z tin t\u01b0\u1edfng ng\u01b0\u1eddi th\u1eadt h\u01a1n l\u00e0 ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng. \u0110\u00e2y l\u00e0 l\u00fd do t\u1ea1i sao Influencer Marketing (Marketing ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng) ho\u1ea1t \u0111\u1ed9ng r\u1ea5t hi\u1ec7u qu\u1ea3 v\u1edbi 72% th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i b\u1eadt kh\u1eafp \u0110\u00f4ng Nam \u00c1 \u0111ang s\u1eed d\u1ee5ng chi\u1ebfn thu\u1eadt n\u00e0y. C\u1ea3m gi\u00e1c g\u1ea7n g\u0169i gi\u1eefa nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng v\u00e0 nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i khi\u1ebfn h\u1ecd tr\u1edf th\u00e0nh nh\u1eefng nh\u00e0 ti\u1ebfp th\u1ecb tuy\u1ec7t v\u1eddi, kh\u1ea3 n\u0103ng th\u1ebf h\u1ec7 Z mua s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c qu\u1ea3ng c\u00e1o b\u1edfi nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng y\u00eau th\u00edch nhi\u1ec1u h\u01a1n nh\u1eefng th\u1ebf h\u1ec7 kh\u00e1c 1.3 l\u1ea7n. B\u00e1o c\u00e1o c\u1ee7a Meltwater ghi nh\u1eadn r\u1eb1ng Instagram l\u00e0 k\u00eanh ph\u1ed5 bi\u1ebfn nh\u1ea5t d\u00e0nh cho Influencer Marketing, ti\u1ebfp theo l\u00e0 Twitter v\u00e0 Youtube tr\u00ean kh\u1eafp 4 qu\u1ed1c gia \u0110\u00f4ng Nam \u00c1: Indonesia, Singapore, Malaysia v\u00e0 Philippines.<\/span><b><img decoding=\"async\" class=\"aligncenter wp-image-83030 size-large\" src=\"http:\/\/blog.boxme.asia\/vi\/wp-content\/uploads\/sites\/7\/2019\/11\/Green-Initiative-1024x640.jpg\" alt=\"\" width=\"1024\" height=\"640\" srcset=\"https:\/\/boxme.asia\/wp-content\/uploads\/2019\/11\/Green-Initiative-1024x640.jpg 1024w, https:\/\/boxme.asia\/wp-content\/uploads\/2019\/11\/Green-Initiative-150x94.jpg 150w, https:\/\/boxme.asia\/wp-content\/uploads\/2019\/11\/Green-Initiative-300x188.jpg 300w, https:\/\/boxme.asia\/wp-content\/uploads\/2019\/11\/Green-Initiative-768x480.jpg 768w, https:\/\/boxme.asia\/wp-content\/uploads\/2019\/11\/Green-Initiative-600x375.jpg 600w, https:\/\/boxme.asia\/wp-content\/uploads\/2019\/11\/Green-Initiative.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/b><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400\"><b>V\u0103n ho\u00e1 xanh:<\/b><span style=\"font-weight: 400\"> C\u00f3 \u00fd th\u1ee9c v\u1ec1 m\u1ee5c ti\u00eau v\u00f4 c\u00f9ng m\u1ea1nh m\u1ebd, g\u1ea7n hai ph\u1ea7n ba th\u1ebf h\u1ec7 Z mu\u1ed1n mua h\u00e0ng t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng v\u00e0 \u0111\u1ea1i di\u1ec7n cho m\u1ed9t \u0111i\u1ec1u g\u00ec \u0111\u00f3 (b\u00e1o c\u00e1o c\u1ee7a Kantar Consulting). Th\u1ebf h\u1ec7 Z quan t\u00e2m \u0111\u1ebfn c\u00e1c v\u1ea5n \u0111\u1ec1 m\u00f4i tr\u01b0\u1eddng v\u00e0 mu\u1ed1n t\u1ea1o ra m\u1ed9t t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c \u0111\u1ebfn th\u1ebf gi\u1edbi. C\u00e1c c\u00f4ng ty ph\u1ea3i th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c c\u00e1c gi\u00e1 tr\u1ecb v\u00e0 nh\u1eefng h\u00e0nh \u0111\u1ed9ng b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng c\u1ee7a h\u1ecd \u0111\u1ec3 gi\u00e0nh \u0111\u01b0\u1ee3c s\u1ef1 \u1ee7ng h\u1ed9 c\u1ee7a th\u1ebf h\u1ec7 n\u00e0y.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>S\u1ef1 \u0111a d\u1ea1ng:<\/b><span style=\"font-weight: 400\"> Th\u1ebf h\u1ec7 Z l\u00e0 th\u1ebf h\u1ec7 th\u00e1ch th\u1ee9c m\u1ecdi khu\u00f4n m\u1eabu. H\u1ecd \u0111ang \u0111\u1ea5u tranh cho s\u1ef1 ph\u00e2n bi\u1ec7t gi\u1edbi t\u00ednh, \u0111i\u1ec1u \u0111ang gi\u1edbi h\u1ea1n con ng\u01b0\u1eddi \u0111\u1ec3 \u0111\u01b0\u1ee3c l\u00e0 ch\u00ednh m\u00ecnh. H\u1ecd khuy\u1ebfn kh\u00edch m\u1ecdi ng\u01b0\u1eddi t\u1ef1 do th\u1ec3 hi\u1ec7n b\u1ea3n th\u00e2n thay v\u00ec tu\u00e2n theo c\u00e1c chu\u1ea9n m\u1ef1c x\u00e3 h\u1ed9i \u0111\u00e3 c\u0169. H\u01b0\u1edbng t\u1edbi m\u1ed9t th\u1ebf gi\u1edbi c\u1edfi m\u1edf h\u01a1n, c\u00e1c s\u1ea3n ph\u1ea9m phi gi\u1edbi t\u00ednh v\u00e0 m\u1ef9 ph\u1ea9m nam gi\u1edbi \u0111ang \u0111\u01b0\u1ee3c ti\u1ebfp nh\u1eadn r\u1ea5t nhi\u1ec7t t\u00ecnh.<\/span><\/li>\n<\/ul>\n<h3><b>Th\u00f3i quen mua h\u00e0ng<\/b><\/h3>\n<p><span style=\"font-weight: 400\">V\u1edbi d\u00e2n s\u1ed1 tr\u1ebb v\u00e0 s\u1ee9c mua ng\u00e0y c\u00e0ng t\u0103ng, \u0110\u00f4ng Nam \u00c1 \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n s\u1ebd tr\u1edf th\u00e0nh \u0111i\u1ec3m v\u00e0ng ti\u00eau d\u00f9ng ti\u1ebfp theo c\u1ee7a th\u1ebf gi\u1edbi, m\u1ed9t ph\u1ea7n nh\u1edd s\u1ef1 nhanh nh\u1ea1y trong vi\u1ec7c c\u1eadp nh\u1eadt xu h\u01b0\u1edbng c\u1ee7a th\u1ebf h\u1ec7 Z. Nghi\u00ean c\u1ee9u c\u1ee7a Dentsu c\u0169ng ch\u1ec9 ra r\u1eb1ng h\u01a1n m\u1ed9t n\u1eeda th\u1ebf h\u1ec7 Z chi h\u01a1n 30 \u0111\u00f4 la m\u1ed7i th\u00e1ng cho mua s\u1eafm tr\u1ef1c tuy\u1ebfn, m\u1ed9t con s\u1ed1 kh\u00e1 l\u1edbn so v\u1edbi GDP b\u00ecnh qu\u00e2n \u0111\u1ea7u ng\u01b0\u1eddi trong khu v\u1ef1c. S\u1ed1 ti\u1ec1n th\u1ebf h\u1ec7 Z b\u1ecf ra \u0111\u1ec3 mua s\u1eafm tr\u1ef1c tuy\u1ebfn \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n \u0111\u1ec3 chi\u1ebfm 34% t\u0103ng tr\u01b0\u1edfng ti\u00eau d\u00f9ng v\u00e0o n\u0103m 2030.<\/span><\/p>\n<p><span style=\"font-weight: 400\"><img decoding=\"async\" class=\"aligncenter wp-image-83031 size-full\" src=\"http:\/\/blog.boxme.asia\/vi\/wp-content\/uploads\/sites\/7\/2019\/11\/Mobile-shopping.png\" alt=\"\" width=\"698\" height=\"400\" srcset=\"https:\/\/boxme.asia\/wp-content\/uploads\/2019\/11\/Mobile-shopping.png 698w, https:\/\/boxme.asia\/wp-content\/uploads\/2019\/11\/Mobile-shopping-150x86.png 150w, https:\/\/boxme.asia\/wp-content\/uploads\/2019\/11\/Mobile-shopping-300x172.png 300w, https:\/\/boxme.asia\/wp-content\/uploads\/2019\/11\/Mobile-shopping-600x344.png 600w\" sizes=\"(max-width: 698px) 100vw, 698px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400\">V\u1ec1 thanh to\u00e1n, 56% s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi ch\u1ecdn ph\u01b0\u01a1ng th\u1ee9c tr\u1ea3 ti\u1ec1n m\u1eb7t khi giao h\u00e0ng (Cash on delivery &#8211; CoD). Th\u1ebf h\u1ec7 Z c\u0169ng r\u1ea5t kh\u1eaft khe trong vi\u1ec7c mua h\u00e0ng, 43% trong s\u1ed1 h\u1ecd s\u1ebd t\u1eeb b\u1ecf \u0111\u01a1n h\u00e0ng n\u1ebfu n\u1ec1n t\u1ea3ng kh\u00f4ng cung c\u1ea5p ph\u01b0\u01a1ng th\u1ee9c thanh to\u00e1n \u01b0a th\u00edch c\u1ee7a h\u1ecd.<\/span><\/p>\n<p><span style=\"font-weight: 400\">M\u1ed9t \u0111i\u1ec3m \u0111\u00e1ng ch\u00fa \u00fd l\u00e0 kho\u1ea3ng th\u1eddi gian ch\u00fa \u00fd c\u1ee7a th\u1ebf h\u1ec7 tr\u1ebb n\u00e0y r\u1ea5t ng\u1eafn, ch\u1ec9 8 gi\u00e2y m\u1ed7i l\u1ea7n. Do \u0111\u00f3, \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a th\u1ebf h\u1ec7 Z, qu\u1ea3ng c\u00e1o s\u00e1u gi\u00e2y \u0111\u00e3 tr\u1edf th\u00e0nh ti\u00eau chu\u1ea9n m\u1edbi.<\/span><\/p>\n<p><a href=\"https:\/\/blog.boxme.asia\/vi\/nguoi-dong-nam-a-mua-sam-truc-tuyen-nhu-the-nao\/\"><strong>-&gt;&gt; B\u1ea1n c\u00f3 th\u1ec3 quan t\u00e2m:&nbsp;Ng\u01b0\u1eddi \u0110\u00f4ng Nam \u00c1 mua s\u1eafm tr\u1ef1c tuy\u1ebfn nh\u01b0 th\u1ebf n\u00e0o?<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u1ea1ng x\u00e3 h\u1ed9i \u0111\u00e3 \u0111i m\u1ed9t ch\u1eb7ng \u0111\u01b0\u1eddng d\u00e0i k\u1ec3 t\u1eeb l\u1ea7n \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u v\u00e0o nh\u1eefng n\u0103m 1990, t\u1eeb m\u1ed9t n\u1ec1n t\u1ea3ng k\u1ebft n\u1ed1i b\u1ea1n b\u00e8 v\u00e0 gia \u0111\u00ecnh tr\u1edf th\u00e0nh m\u1ed9t n\u01a1i m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u y\u00eau th\u00edch c\u1ee7a h\u1ecd, b\u00e0y t\u1ecf \u00fd ki\u1ebfn c\u00e1 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":83032,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[841,840,847],"tags":[172,312,548,549,550],"class_list":["post-83028","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thi-truong","category-tmdt","category-xu-huong","tag-e-commerce","tag-gen-z","tag-mang-xa-hoi","tag-mua-sam-truc-tuyen","tag-the-he-z"],"_links":{"self":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts\/83028","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/comments?post=83028"}],"version-history":[{"count":0,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts\/83028\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/media\/83032"}],"wp:attachment":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/media?parent=83028"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/categories?post=83028"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/tags?post=83028"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}