{"id":83001,"date":"2019-11-20T08:18:59","date_gmt":"2019-11-20T08:18:59","guid":{"rendered":"http:\/\/blog.boxme.asia\/vi\/?p=83001"},"modified":"2019-11-20T08:18:59","modified_gmt":"2019-11-20T08:18:59","slug":"livestream-dang-thay-noi-nen-tmdt-nhu-the-nao","status":"publish","type":"post","link":"https:\/\/boxme.asia\/vi\/livestream-dang-thay-noi-nen-tmdt-nhu-the-nao\/","title":{"rendered":"Livestream \u0111ang thay n\u1ed5i n\u1ec1n TM\u0110T nh\u01b0 th\u1ebf n\u00e0o?"},"content":{"rendered":"

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Livestream b\u00e1n h\u00e0ng l\u00e0 d\u1ecbch v\u1ee5 k\u1ebft h\u1ee3p ph\u00e1t video tr\u1ef1c ti\u1ebfp v\u1edbi kh\u1ea3 n\u0103ng c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi b\u00e1n v\u00e0 mua h\u00e0ng ngay l\u1eadp t\u1ee9c. Kohl\u2019s, m\u1ed9t c\u1eeda h\u00e0ng b\u00e1ch h\u00f3a, l\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea7u ti\u00ean \u00e1p d\u1ee5ng h\u00ecnh th\u1ee9c b\u00e1n h\u00e0ng n\u00e0y. Trong Tu\u1ea7n l\u1ec5 th\u1eddi trang New York n\u0103m 2015, Kolh\u2019s \u0111\u00e3 ph\u00e1t s\u00f3ng tr\u1ef1c ti\u1ebfp bu\u1ed5i tr\u00ecnh di\u1ec5n th\u1eddi trang LC Lauren Conrad tr\u00ean n\u1ec1n t\u1ea3ng Periscope. Ng\u01b0\u1eddi xem ch\u01b0\u01a1ng tr\u00ecnh c\u00f3 th\u1ec3 xem qu\u1ea7n \u00e1o c\u00e1c ng\u01b0\u1eddi m\u1eabu m\u1eb7c tr\u00ean s\u00e0n catwalk v\u00e0 \u0111\u1eb7t mua tr\u1ef1c ti\u1ebfp qua c\u1ed5ng b\u00e1n h\u00e0ng c\u1ee7a Kohl\u2019s.<\/span><\/p>\n

K\u1ec3 t\u1eeb \u0111\u00f3, livestream \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd \u0111\u1ec3 mua s\u1eafm tr\u1ef1c tuy\u1ebfn, \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n v\u00e0 ph\u1ed5 bi\u1ebfn b\u1edfi c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. Facebook ra m\u1eaft t\u00ednh n\u0103ng ph\u00e1t tr\u1ef1c ti\u1ebfp trong \u1ee9ng d\u1ee5ng trong n\u0103m 2016, ti\u1ebfp theo l\u00e0 Instagram, Amazon, Shopee, v.v … Th\u00f4ng qua c\u00e1c n\u1ec1n t\u1ea3ng n\u00e0y, h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi b\u00e1n \u0111ang qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd t\u1edbi kh\u00e1ch h\u00e0ng tr\u00ean to\u00e0n th\u1ebf gi\u1edbi h\u00e0ng ng\u00e0y.<\/span><\/p>\n

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\u0110\u1eb7c bi\u1ec7t t\u1ea1i Trung Qu\u1ed1c, ng\u01b0\u1eddi mua h\u00e0ng nhanh ch\u00f3ng l\u00e0m quen v\u1edbi vi\u1ec7c s\u1eed d\u1ee5ng livestream \u0111\u1ec3 quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. Theo c\u00f4ng ty th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u1edbn nh\u1ea5t Trung Qu\u1ed1c Alibaba, 34 trong s\u1ed1 100 kh\u00e1n gi\u1ea3 xem livestream \u0111\u00e3 \u0111\u1eb7t h\u00e0ng. Ng\u00e0nh c\u00f4ng nghi\u1ec7p livestream d\u1ef1 ki\u1ebfn \u200b\u200bs\u1ebd \u0111\u1ea1t t\u1ed5ng doanh thu 5 t\u1ef7 USD cho \u0111\u1ebfn cu\u1ed1i n\u0103m 2019. L\u00e0 nh\u00e0 ti\u00ean phong h\u00e0ng \u0111\u1ea7u trong \u0111\u1ed5i m\u1edbi th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, c\u00e1c qu\u1ed1c gia kh\u00e1c ch\u1eafc ch\u1eafn \u0111ang c\u1ed1 g\u1eafng sao ch\u00e9p th\u00e0nh c\u00f4ng c\u1ee7a Trung Qu\u1ed1c.<\/span><\/p>\n

->> \u0110\u00f4ng Nam \u00c1 \u201cb\u1eaft trend\u201d l\u1ec5 h\u1ed9i mua s\u1eafm Ng\u00e0y \u0111\u1ed9c th\u00e2n t\u1eeb Trung Qu\u1ed1c<\/strong><\/a><\/p>\n

L\u00fd do t\u1ea1i sao livestream r\u1ea5t hi\u1ec7u qu\u1ea3 cho th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u00e0 t\u00ednh minh b\u1ea1ch. T\u01b0\u01a1ng t\u1ef1 nh\u01b0 mua s\u1eafm tr\u00ean TV, kh\u00e1n gi\u1ea3 c\u00f3 th\u1ec3 th\u1ea5y \u0111\u01b0\u1ee3c h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m th\u1eadt, kh\u00f4ng qua ch\u1ec9nh s\u1eeda. H\u1ecd th\u1eadm ch\u00ed c\u00f3 th\u1ec3 bi\u1ebft nhi\u1ec1u h\u01a1n v\u1ec1 c\u00e1c t\u00ednh n\u0103ng c\u1ee7a s\u1ea3n ph\u1ea9m v\u00e0 l\u1eafng nghe l\u1eddi khuy\u00ean \u0111\u01b0\u1ee3c \u0111\u01b0a ra b\u1edfi c\u00e1c chuy\u00ean gia, ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng ho\u1eb7c ng\u01b0\u1eddi d\u00f9ng tr\u01b0\u1edbc \u0111\u00f3. Tuy nhi\u00ean, livestream \u0111\u00e3 t\u0103ng m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c v\u00e0 gi\u1ea3i tr\u00ed l\u00ean r\u1ea5t nhi\u1ec1u. Nh\u1eefng c\u00e2u h\u1ecfi \u0111\u01b0\u1ee3c tr\u1ea3 l\u1eddi tr\u1ef1c ti\u1ebfp, k\u1ebft h\u1ee3p v\u1edbi nh\u1eadn x\u00e9t ngang h\u00e0ng v\u00e0 giao d\u1ecbch \u0111\u1ed9c quy\u1ec1n gi\u00fap t\u1ea1o ra s\u1ef1 c\u1ea5p b\u00e1ch \u0111\u1ec3 mua nhanh h\u01a1n nhi\u1ec1u. Livestream c\u00f3 v\u1ebb nh\u01b0 l\u00e0 c\u00e2u tr\u1ea3 l\u1eddi ho\u00e0n h\u1ea3o k\u1ebft h\u1ee3p ba kh\u00eda c\u1ea1nh th\u00fac \u0111\u1ea9y doanh s\u1ed1: th\u01b0\u01a1ng m\u1ea1i, x\u00e3 h\u1ed9i, gi\u1ea3i tr\u00ed.<\/span><\/p>\n

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Tuy nhi\u00ean, nh\u01b0 m\u1ecdi ng\u01b0\u1eddi \u0111ang theo \u0111u\u1ed5i th\u01b0\u01a1ng m\u1ea1i tr\u1ef1c ti\u1ebfp, th\u00e1ch th\u1ee9c th\u1ef1c s\u1ef1 l\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 gi\u1eef kh\u00e1ch h\u00e0ng theo d\u00f5i v\u00e0 k\u00edch th\u00edch s\u1ef1 tham gia th\u00f4ng qua c\u00e1c b\u00ecnh lu\u1eadn, l\u01b0\u1ee3t th\u00edch v\u00e0 cu\u1ed9c tr\u00f2 chuy\u1ec7n, cu\u1ed1i c\u00f9ng d\u1eabn \u0111\u1ebfn mua h\u00e0ng. Kho\u1ea3ng ch\u00fa \u00fd c\u1ee7a m\u1ecdi ng\u01b0\u1eddi ng\u00e0y c\u00e0ng ng\u1eafn h\u01a1n do l\u01b0\u1ee3ng th\u00f4ng tin ch\u00fang ta ti\u1ebfp thu h\u00e0ng ng\u00e0y. Theo m\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a Locowise, h\u01a1n m\u1ed9t n\u1eeda s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi ch\u1ec9 d\u00e0nh kho\u1ea3ng 30 gi\u00e2y cho m\u1ed9t video tr\u00ean Facebook. \u0110\u1ec3 gi\u1eef ch\u00e2n ng\u01b0\u1eddi mua th\u00e0nh c\u00f4ng, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n c\u00f3 n\u1ed9i dung th\u00fa v\u1ecb, gi\u1ea3i tr\u00ed v\u00e0 h\u1eefu \u00edch.<\/span><\/p>\n

->> B\u1ea1n c\u00f3 th\u1ec3 quan t\u00e2m: Ng\u01b0\u1eddi \u0110\u00f4ng Nam \u00c1 mua s\u1eafm tr\u1ef1c tuy\u1ebfn nh\u01b0 th\u1ebf n\u00e0o?<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Livestream b\u00e1n h\u00e0ng l\u00e0 d\u1ecbch v\u1ee5 k\u1ebft h\u1ee3p ph\u00e1t video tr\u1ef1c ti\u1ebfp v\u1edbi kh\u1ea3 n\u0103ng c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi b\u00e1n v\u00e0 mua h\u00e0ng ngay l\u1eadp t\u1ee9c. Kohl\u2019s, m\u1ed9t c\u1eeda h\u00e0ng b\u00e1ch h\u00f3a, l\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea7u ti\u00ean \u00e1p d\u1ee5ng h\u00ecnh th\u1ee9c b\u00e1n h\u00e0ng n\u00e0y. Trong Tu\u1ea7n l\u1ec5 th\u1eddi trang New York n\u0103m 2015, […]<\/p>\n","protected":false},"author":1,"featured_media":83003,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[843,1,841,840,847],"tags":[],"class_list":["post-83001","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hau-can","category-logistics","category-thi-truong","category-tmdt","category-xu-huong"],"_links":{"self":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts\/83001","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/comments?post=83001"}],"version-history":[{"count":0,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts\/83001\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/media\/83003"}],"wp:attachment":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/media?parent=83001"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/categories?post=83001"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/tags?post=83001"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}