{"id":82993,"date":"2019-11-18T10:21:24","date_gmt":"2019-11-18T10:21:24","guid":{"rendered":"http:\/\/blog.boxme.asia\/vi\/?p=82993"},"modified":"2019-11-18T10:21:24","modified_gmt":"2019-11-18T10:21:24","slug":"dong-nam-a-bat-trend-le-hoi-mua-sam-ngay-doc-than-tu-trung-quoc","status":"publish","type":"post","link":"https:\/\/boxme.asia\/vi\/dong-nam-a-bat-trend-le-hoi-mua-sam-ngay-doc-than-tu-trung-quoc\/","title":{"rendered":"\u0110\u00f4ng Nam \u00c1 “b\u1eaft trend” l\u1ec5 h\u1ed9i mua s\u1eafm Ng\u00e0y \u0111\u1ed9c th\u00e2n t\u1eeb Trung Qu\u1ed1c"},"content":{"rendered":"

\"\"<\/span><\/p>\n

Ng\u00e0y \u0111\u1ed9c th\u00e2n kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t \u0111i\u1ec1u g\u00ec xa l\u1ea1 v\u1edbi ng\u01b0\u1eddi d\u00f9ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (TM\u0110T) – ch\u00fang t\u00f4i \u0111ang th\u1ea5y c\u00e1c giao d\u1ecbch g\u00e2y s\u1ed1c c\u1ee7a n\u00f3 k\u1ec3 t\u1eeb \u0111\u1ea7u th\u00e1ng 10, r\u1ea5t l\u00e2u tr\u01b0\u1edbc ng\u00e0y th\u1ef1c t\u1ebf 11.11. B\u1eaft ngu\u1ed3n t\u1eeb m\u1ed9t ng\u00e0y l\u1ec5 ch\u1ed1ng Valentine cho sinh vi\u00ean \u0111\u1ea1i h\u1ecdc, k\u1ec3 t\u1eeb n\u0103m 2009, ng\u00e0y n\u00e0y \u0111\u00e3 \u0111\u01b0\u1ee3c g\u00e3 kh\u1ed5ng l\u1ed3 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Trung Qu\u1ed1c Alibaba \u0111\u01b0a ra th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 tr\u1edf th\u00e0nh l\u1ec5 h\u1ed9i mua s\u1eafm l\u1edbn nh\u1ea5t \u1edf Trung Qu\u1ed1c v\u00e0 th\u1eadm ch\u00ed c\u1ea3 th\u1ebf gi\u1edbi.<\/span><\/p>\n

Trung Qu\u1ed1c ph\u00e1 k\u1ef7 l\u1ee5c, m\u1ed9t l\u1ea7n n\u1eefa<\/b><\/h3>\n

M\u1ed9t ng\u00e0y 11.11 n\u1eefa tr\u00f4i qua, thi\u1ebft l\u1eadp n\u00ean nh\u1eefng k\u1ef7 l\u1ee5c ho\u00e0n to\u00e0n m\u1edbi cho ng\u00e0nh TM\u0110T. Trong 24 gi\u1edd, Alibaba \u0111\u00e3 t\u00edch l\u0169y h\u01a1n 38,3 t\u1ef7 USD doanh thu tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng c\u1ee7a m\u00ecnh, v\u1edbi Tmall v\u00e0 Taobao l\u00e0 hai c\u1ed5ng mua s\u1eafm ch\u00ednh. \u0110\u00e2y l\u00e0 m\u1ee9c t\u0103ng x\u1ea5p x\u1ec9 26% so v\u1edbi con s\u1ed1 n\u0103m ngo\u00e1i (30,5 t\u1ef7 USD). GMV \u0111\u00e3 v\u01b0\u1ee3t m\u1ee9c 12 t\u1ef7 USD ch\u1ec9 trong gi\u1edd \u0111\u1ea7u ti\u00ean, v\u1edbi m\u1ed9t s\u1ed1 m\u1eb7t h\u00e0ng b\u00e1n ch\u1ea1y nh\u1ea5t l\u00e0 \u0111i\u1ec7n tho\u1ea1i Huawei v\u00e0 Apple.<\/span><\/p>\n

\"\"<\/span><\/p>\n

B\u1ea5t ch\u1ea5p cu\u1ed9c chi\u1ebfn th\u01b0\u01a1ng m\u1ea1i M\u1ef9-Trung k\u00e9o d\u00e0i v\u00e0 n\u1ec1n kinh t\u1ebf tr\u00ec tr\u1ec7, ng\u01b0\u1eddi mua Trung Qu\u1ed1c v\u1eabn c\u00f3 s\u1ee9c mua v\u00f4 c\u00f9ng m\u1ea1nh m\u1ebd v\u1edbi c\u1ea3 h\u00e0ng ho\u00e1 n\u1ed9i \u0111\u1ecba v\u00e0 n\u01b0\u1edbc ngo\u00e0i. N\u0103m nay, Alibaba th\u1eadm ch\u00ed c\u00f2n m\u1eddi ca s\u0129 n\u1ed5i ti\u1ebfng ng\u01b0\u1eddi M\u1ef9 Taylor Swift tham d\u1ef1 Gala \u0111\u1ebfm ng\u01b0\u1ee3c 11.11 h\u00e0ng n\u0103m c\u1ee7a h\u1ecd. \u201cShoppertainment” l\u00e0 xu h\u01b0\u1edbng hi\u1ec7n nay, k\u1ebft h\u1ee3p tr\u1ea3i nghi\u1ec7m mua s\u1eafm v\u1edbi kh\u00eda c\u1ea1nh gi\u1ea3i tr\u00ed \u0111\u1ec3 t\u0103ng \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c v\u00e0 s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

C\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh trong n\u01b0\u1edbc c\u1ee7a Alibaba l\u00e0 JD.com v\u00e0 Pinduoduo c\u0169ng c\u00f3 chi\u1ebfn l\u01b0\u1ee3c ri\u00eang cho l\u1ec5 h\u1ed9i n\u00e0y. Vi\u1ec7c chu\u1ea9n b\u1ecb cho Ng\u00e0y \u0111\u1ed9c th\u00e2n 11.11 \u0111\u00e3 b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u1ea7u th\u00e1ng 10, v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ph\u00e1t \u0111\u1ed9ng chi\u1ebfn d\u1ecbch b\u1eb1ng vi\u1ec7c cho \u0111\u1eb7t tr\u01b0\u1edbc c\u00e1c m\u1eb7t h\u00e0ng v\u1edbi gi\u00e1 gi\u1ea3m m\u1ea1nh tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c n\u1ec1n t\u1ea3ng. JD.com b\u00e1o c\u00e1o r\u1eb1ng t\u1ed5ng gi\u00e1 tr\u1ecb giao d\u1ecbch (GMV) trong chi\u1ebfn d\u1ecbch sales c\u1ee7a h\u1ecd t\u1eeb \u0111\u1ea7u th\u00e1ng 11 cho \u0111\u1ebfn ng\u00e0y 11.11 \u0111\u00e3 v\u01b0\u1ee3t m\u1ee9c 23,7 t\u1ef7 USD.<\/span><\/p>\n

->> \u0110\u1ecdc th\u00eam: Nh\u1eefng ng\u00e0y sale c\u1ee7a Trung Qu\u1ed1c b\u1ea1n kh\u00f4ng n\u00ean b\u1ecf l\u1ee1<\/a><\/strong><\/p>\n

Qu\u1ea3ng c\u00e1o c\u01b0\u1eddng \u0111\u1ed9 cao c\u00f9ng c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i h\u1ea5p d\u1eabn \u0111\u00e3 th\u00e0nh c\u00f4ng trong vi\u1ec7c thu h\u00fat kh\u00e1ch h\u00e0ng, khi m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t c\u1ee7a Oliver Wyman cho th\u1ea5y 60% s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi h\u00e0o h\u1ee9ng v\u1edbi s\u1ef1 ki\u1ec7n 11.11 n\u0103m nay h\u01a1n so v\u1edbi n\u0103m ngo\u00e1i. H\u01a1n m\u1ed9t n\u1eeda trong s\u1ed1 h\u1ecd c\u0169ng chia s\u1ebb r\u1eb1ng h\u1ecd c\u00f3 k\u1ebf ho\u1ea1ch chi ti\u00eau \u00edt nh\u1ea5t 10% n\u1eefa cho Ng\u00e0y \u0111\u1ed9c th\u00e2n n\u0103m nay.<\/span><\/p>\n

S\u1ef1 tham gia c\u1ee7a \u0110\u00f4ng Nam \u00c1<\/b><\/h3>\n

N\u0103m nay, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u00e3 v\u01b0\u1ee3t qua c\u00e1c \u1ee8ng d\u1ee5ng \u0111\u1eb7t xe \u0111\u1ec3 tr\u1edf th\u00e0nh n\u1ec1n kinh t\u1ebf Internet c\u00f3 l\u1ee3i nhu\u1eadn cao nh\u1ea5t \u1edf \u0110\u00f4ng Nam \u00c1 (\u0110N\u00c1). T\u1ed5ng l\u01b0\u1ee3ng giao d\u1ecbch b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn d\u1ef1 ki\u1ebfn \u200b\u200bs\u1ebd t\u0103ng l\u00ean 53 t\u1ef7 USD v\u00e0o n\u0103m 2023, chi\u1ebfm 6,5% t\u1ed5ng doanh s\u1ed1 b\u00e1n l\u1ebb, ch\u1ee7 y\u1ebfu th\u00f4ng qua c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng. V\u00ec t\u0103ng tr\u01b0\u1edfng v\u1edbi t\u1ed1c \u0111\u1ed9 cao, khu v\u1ef1c \u0110N\u00c1 nhanh ch\u00f3ng \u00e1p d\u1ee5ng c\u00e1c xu h\u01b0\u1edbng m\u1edbi, v\u1edbi Ng\u00e0y \u0111\u1ed9c th\u00e2n l\u00e0 v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh. \u0110i\u1ec1u n\u00e0y kh\u00f4ng g\u00e2y ng\u1ea1c nhi\u00ean v\u00ec hai c\u1ed5ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u1edbn \u1edf \u0110N\u00c1: Shopee v\u00e0 Lazada \u0111\u1ec1u \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 t\u00e0i ch\u00ednh b\u1edfi c\u00e1c t\u1eadp \u0111o\u00e0n Trung Qu\u1ed1c.<\/span><\/p>\n

->> B\u1ea1n c\u00f3 th\u1ec3 quan t\u00e2m: Ng\u01b0\u1eddi \u0110\u00f4ng Nam \u00c1 mua s\u1eafm tr\u1ef1c tuy\u1ebfn nh\u01b0 th\u1ebf n\u00e0o?<\/a><\/strong><\/p>\n

\"\"<\/span><\/p>\n

Shopee – n\u1ec1n t\u1ea3ng c\u00f3 tr\u1ee5 s\u1edf t\u1ea1i Singapore \u0111\u00e3 x\u00e1c nh\u1eadn r\u1eb1ng l\u01b0\u1ee3ng \u0111\u01a1n \u0111\u1eb7t h\u00e0ng m\u00e0 h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c trong v\u00f2ng 60 ph\u00fat \u0111\u1ea7u ti\u00ean c\u1ee7a Ng\u00e0y \u0111\u1ed9c th\u00e2n \u0111\u00e3 t\u0103ng g\u1ea5p ba l\u1ea7n v\u00e0o n\u0103m ngo\u00e1i. \u0110\u1ebfn cu\u1ed1i ng\u00e0y, Shopee ghi nh\u1eadn h\u01a1n 70 tri\u1ec7u giao d\u1ecbch ho\u00e0n ch\u1ec9nh tr\u00ean to\u00e0n khu v\u1ef1c \u0110N\u00c1. Trong khi \u0111\u00f3, \u0111\u1ed1i th\u1ee7 tr\u1ef1c ti\u1ebfp Lazada cho bi\u1ebft h\u1ecd \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c h\u01a1n 3 tri\u1ec7u \u0111\u01a1n \u0111\u1eb7t h\u00e0ng gi\u1edd \u0111\u1ea7u ti\u00ean.<\/span><\/p>\n

C\u00f4ng ty qu\u1ea3ng c\u00e1o Criteo \u0111\u00e3 ph\u00e2n t\u00edch r\u1eb1ng h\u1ea7u h\u1ebft c\u00e1c s\u1ea3n ph\u1ea9m b\u00e1n ch\u1ea1y nh\u1ea5t trong ng\u00e0y n\u00e0y \u1edf \u0110N\u00c1 l\u00e0 h\u00e0ng ti\u00eau d\u00f9ng t\u1ea7m trung. “Th\u1eddi trang, m\u1ef9 ph\u1ea9m v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m gia d\u1ee5ng s\u1ebd c\u00f3 t\u0103ng tr\u01b0\u1edfng v\u1ec1 doanh s\u1ed1 l\u1edbn nh\u1ea5t v\u00ec chi ph\u00ed c\u1ee7a ch\u00fang kh\u00f4ng l\u1edbn \u0111\u1ebfn m\u1ee9c ng\u01b0\u1eddi ti\u00eau d\u00f9ng ph\u1ea3i c\u00e2n nh\u1eafc nhi\u1ec1u, trong khi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0a ra r\u1ea5t nhi\u1ec1u chi\u1ebfn d\u1ecbch k\u00edch th\u00edch mua h\u00e0ng.”<\/span><\/p>\n

Cu\u1ed9c c\u1ea1nh tranh gi\u00e0nh th\u1ecb ph\u1ea7n \u1edf \u0110N\u00c1 gi\u1eefa c\u00e1c c\u00f4ng ty TM\u0110T \u0111ang di\u1ec5n ra kh\u1ed1c li\u1ec7t h\u01a1n bao gi\u1edd h\u1ebft, \u0111i\u1ec1u \u0111\u00f3 c\u0169ng c\u00f3 ngh\u0129a l\u00e0 ng\u01b0\u1eddi mua s\u1eafm tr\u1ef1c tuy\u1ebfn v\u1eabn c\u00f2n nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 t\u1eadn h\u01b0\u1edfng nhi\u1ec1u \u01b0u \u0111\u00e3i h\u01a1n n\u1eefa.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Ng\u00e0y \u0111\u1ed9c th\u00e2n kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t \u0111i\u1ec1u g\u00ec xa l\u1ea1 v\u1edbi ng\u01b0\u1eddi d\u00f9ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (TM\u0110T) – ch\u00fang t\u00f4i \u0111ang th\u1ea5y c\u00e1c giao d\u1ecbch g\u00e2y s\u1ed1c c\u1ee7a n\u00f3 k\u1ec3 t\u1eeb \u0111\u1ea7u th\u00e1ng 10, r\u1ea5t l\u00e2u tr\u01b0\u1edbc ng\u00e0y th\u1ef1c t\u1ebf 11.11. B\u1eaft ngu\u1ed3n t\u1eeb m\u1ed9t ng\u00e0y l\u1ec5 ch\u1ed1ng Valentine cho sinh vi\u00ean \u0111\u1ea1i […]<\/p>\n","protected":false},"author":1,"featured_media":82994,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[841,842,840],"tags":[],"class_list":["post-82993","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thi-truong","category-sales-marketing","category-tmdt"],"_links":{"self":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts\/82993","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/comments?post=82993"}],"version-history":[{"count":0,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts\/82993\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/media\/82994"}],"wp:attachment":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/media?parent=82993"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/categories?post=82993"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/tags?post=82993"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}