{"id":82982,"date":"2019-11-12T09:43:09","date_gmt":"2019-11-12T09:43:09","guid":{"rendered":"http:\/\/blog.boxme.asia\/vi\/?p=82982"},"modified":"2019-11-12T09:43:09","modified_gmt":"2019-11-12T09:43:09","slug":"thuong-mai-dam-thoai-duoc-nguoi-dung-dong-nam-a-don-nhan-nhat","status":"publish","type":"post","link":"https:\/\/boxme.asia\/vi\/thuong-mai-dam-thoai-duoc-nguoi-dung-dong-nam-a-don-nhan-nhat\/","title":{"rendered":"Th\u01b0\u01a1ng m\u1ea1i \u0111\u00e0m tho\u1ea1i \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng \u0110\u00f4ng Nam \u00c1 \u0111\u00f3n nh\u1eadn nh\u1ea5t"},"content":{"rendered":"

\"\"<\/b><\/h3>\n

Th\u01b0\u01a1ng m\u1ea1i \u0111\u00e0m tho\u1ea1i l\u00e0 g\u00ec?<\/b><\/h3>\n

Thu\u1eadt ng\u1eef n\u00e0y \u0111\u1ec1 c\u1eadp \u0111\u1ebfn ph\u01b0\u01a1ng ph\u00e1p s\u1eed d\u1ee5ng c\u00e1c \u1ee9ng d\u1ee5ng tr\u00f2 chuy\u1ec7n ho\u1eb7c nh\u1eafn tin \u0111\u1ec3 b\u00e1n h\u00e0ng h\u00f3a v\u00e0 d\u1ecbch v\u1ee5 tr\u1ef1c tuy\u1ebfn. K\u1ebft h\u1ee3p s\u1ef1 ti\u1ec7n l\u1ee3i c\u1ee7a mua s\u1eafm tr\u1ef1c tuy\u1ebfn v\u1edbi kh\u00eda c\u1ea1nh c\u00e1 nh\u00e2n ho\u00e1, th\u01b0\u01a1ng m\u1ea1i \u0111\u00e0m tho\u1ea1i \u0111ang \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng tr\u00ean to\u00e0n th\u1ebf gi\u1edbi \u0111\u00f3n nh\u1eadn, v\u1edbi ng\u01b0\u1eddi \u0110\u00f4ng Nam \u00c1 (\u0110N\u00c1) l\u00e0 nh\u1eefng ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u.<\/span><\/p>\n

->> B\u1ea1n c\u00f3 th\u1ec3 quan t\u00e2m: Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed tr\u1edf th\u00e0nh m\u1ea3ng kinh doanh tr\u1ef1c tuy\u1ebfn l\u1edbn nh\u1ea5t \u0110\u00f4ng Nam \u00c1<\/strong><\/a><\/p>\n

Ng\u01b0\u1eddi \u0110\u00f4ng Nam \u00c1 \u0111\u00f3n nh\u1eadn nhanh nh\u1ea5t<\/b><\/h3>\n

V\u01b0\u1ee3t qua c\u00e1c qu\u1ed1c gia nh\u01b0 M\u1ef9, Mexico, \u1ea4n \u0110\u1ed9 v\u00e0 Brazil v\u1ec1 c\u1ea3 m\u1ee9c \u0111\u1ed9 nh\u1eadn th\u1ee9c v\u00e0 \u0111\u00f3n nh\u1eadn, kh\u00e1ch h\u00e0ng \u0110\u00f4ng Nam \u00c1 b\u00e0y t\u1ecf s\u1ef1 y\u00eau th\u00edch v\u1edbi th\u01b0\u01a1ng m\u1ea1i \u0111\u00e0m tho\u1ea1i, m\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a Facebook v\u00e0 Boston Consulting Group ti\u1ebft l\u1ed9. Nghi\u00ean c\u1ee9u \u0111\u00e3 kh\u1ea3o s\u00e1t kho\u1ea3ng 9000 ng\u01b0\u1eddi mua s\u1eafm tr\u1ef1c tuy\u1ebfn, v\u1edbi h\u01a1n 5000 ng\u01b0\u1eddi \u0111\u1ebfn t\u1eeb khu v\u1ef1c \u0110N\u00c1. Trong s\u1ed1 nh\u1eefng ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi, kh\u00e1ch h\u00e0ng t\u1eeb Th\u00e1i Lan v\u00e0 Vi\u1ec7t Nam tham gia nhi\u1ec1u nh\u1ea5t v\u00e0o c\u00e1c cu\u1ed9c th\u01b0\u01a1ng m\u1ea1i \u0111\u00e0m tho\u1ea1i, v\u1edbi c\u00e1c con s\u1ed1 t\u01b0\u01a1ng \u1ee9ng l\u00e0 40% v\u00e0 36%. C\u00e1c qu\u1ed1c gia \u0110N\u00c1 kh\u00e1c c\u0169ng chi\u1ebfm t\u1ef7 l\u1ec7 kh\u00e1 cao: Indonesia (29%), Malaysia (26%) v\u00e0 Philippines (23%).<\/span><\/p>\n

\"\"<\/b><\/h3>\n

Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed truy\u1ec1n th\u1ed1ng s\u1eafp b\u1ecb v\u01b0\u1ee3t qua, khi 45% ng\u01b0\u1eddi mua h\u00e0ng n\u00f3i r\u1eb1ng giao d\u1ecbch mua h\u00e0ng tr\u1ef1c tuy\u1ebfn \u0111\u1ea7u ti\u00ean c\u1ee7a h\u1ecd \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi th\u01b0\u01a1ng m\u1ea1i \u0111\u00e0m tho\u1ea1i. Trong khi \u0111\u00f3, con s\u1ed1 n\u00e0y \u1edf M\u1ef9 ch\u1ec9 \u1edf m\u1ee9c 27%. H\u01a1n n\u1eefa, 72% kh\u00e1ch h\u00e0ng \u1edf \u0110\u00f4ng Nam \u00c1 bi\u1ebft v\u1ec1 th\u01b0\u01a1ng m\u1ea1i \u0111\u00e0m tho\u1ea1i, trong khi ch\u1ec9 49% ng\u01b0\u1eddi mua h\u00e0ng tr\u00ean c\u00e1c qu\u1ed1c gia kh\u00e1c t\u1eebng nghe \u0111\u1ebfn thu\u1eadt ng\u1eef n\u00e0y.<\/span><\/p>\n

\u0110\u1ed1i t\u01b0\u1ee3ng v\u00e0 n\u1ec1n t\u1ea3ng ch\u00ednh<\/b><\/h3>\n

Kh\u00e1ch h\u00e0ng c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111\u00e0m tho\u1ea1i \u0111\u1ebfn t\u1eeb nhi\u1ec1u nh\u00f3m tu\u1ed5i kh\u00e1c nhau, tuy nhi\u00ean, ph\u1ea7n l\u1edbn trong s\u1ed1 h\u1ecd l\u00e0 ph\u1ee5 n\u1eef trung ni\u00ean s\u1ed1ng trong h\u1ed9 gia \u0111\u00ecnh \u1edf th\u00e0nh ph\u1ed1 v\u1edbi thu nh\u1eadp trung b\u00ecnh, nghi\u00ean c\u1ee9u ch\u1ec9 ra. L\u00e0 ng\u01b0\u1eddi ch\u0103m s\u00f3c ch\u00ednh trong gia \u0111\u00ecnh, nh\u1eefng ng\u01b0\u1eddi ph\u1ee5 n\u1eef n\u00e0y c\u00f3 nhu c\u1ea7u chi ti\u00eau cao v\u00e0 s\u1ee9c mua v\u00f4 c\u00f9ng m\u1ea1nh m\u1ebd. V\u00ec m\u1ed9t ph\u1ea7n c\u1ee7a nh\u00f3m n\u00e0y l\u00e0 nh\u1eefng b\u00e0 m\u1eb9 \u1edf nh\u00e0 n\u1ed9i tr\u1ee3, h\u1ecd c\u0169ng c\u00f3 nhi\u1ec1u th\u1eddi gian r\u1ea3nh h\u01a1n cho c\u00e1c cu\u1ed9c th\u01b0\u01a1ng m\u1ea1i \u0111\u00e0m tho\u1ea1i. Nh\u1eefng ng\u00e0nh h\u00e0ng s\u1eed d\u1ee5ng th\u01b0\u01a1ng m\u1ea1i \u0111\u00e0m tho\u1ea1i nhi\u1ec1u nh\u1ea5t l\u00e0 qu\u1ea7n \u00e1o (67%), giao th\u1ef1c ph\u1ea9m (36%) v\u00e0 gi\u00e0y d\u00e9p (32%).<\/span><\/p>\n

Kh\u00f4ng c\u00f2n nghi ng\u1edd g\u00ec n\u1eefa, n\u1ec1n t\u1ea3ng ph\u1ed5 bi\u1ebfn nh\u1ea5t cho th\u01b0\u01a1ng m\u1ea1i \u0111\u00e0m tho\u1ea1i \u1edf \u0110N\u00c1 l\u00e0 Facebook. 9 tr\u00ean 10 ng\u01b0\u1eddi Indonesia \u0111\u01b0\u1ee3c h\u1ecfi n\u00f3i r\u1eb1ng h\u1ecd s\u1eed d\u1ee5ng \u1ee9ng d\u1ee5ng n\u00e0y \u0111\u1ec3 mua h\u00e0ng. Nh\u00ecn chung, m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u00e0 hai n\u1ec1n t\u1ea3ng h\u00e0ng \u0111\u1ea7u v\u1edbi l\u1ea7n l\u01b0\u1ee3t 47% v\u00e0 44%, trong khi c\u00e1c trang web th\u01b0\u01a1ng hi\u1ec7u ch\u1ec9 chi\u1ebfm 9%. Hai ph\u01b0\u01a1ng th\u1ee9c thanh to\u00e1n ph\u1ed5 bi\u1ebfn nh\u1ea5t cho mua s\u1eafm tr\u1ef1c tuy\u1ebfn l\u00e0 tr\u1ea3 ti\u1ec1n khi nh\u1eadn h\u00e0ng (CoD) v\u00e0 chuy\u1ec3n kho\u1ea3n ng\u00e2n h\u00e0ng, v\u1edbi ri\u00eang ngo\u1ea1i l\u1ec7 Malaysia (th\u1ebb t\u00edn d\u1ee5ng v\u00e0 chuy\u1ec3n kho\u1ea3n ng\u00e2n h\u00e0ng).<\/span><\/p>\n

M\u1ed9t tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n ho\u00e1<\/b><\/h3>\n

Nghi\u00ean c\u1ee9u c\u0169ng ti\u1ebft l\u1ed9 l\u00fd do t\u1ea1i sao th\u01b0\u01a1ng m\u1ea1i \u0111\u00e0m tho\u1ea1i l\u1ea1i tr\u1edf n\u00ean th\u00e0nh c\u00f4ng nh\u01b0 v\u1eady t\u1ea1i \u0110\u00f4ng Nam \u00c1. 57% s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi n\u00f3i r\u1eb1ng h\u1ecd s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 chat \u0111\u1ec3 t\u00ecm hi\u1ec3u th\u00eam th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m, trong khi 35% th\u01b0\u01a1ng l\u01b0\u1ee3ng gi\u00e1 c\u1ea3 v\u00e0 34% mu\u1ed1n thi\u1ebft l\u1eadp ni\u1ec1m tin th\u00f4ng qua cu\u1ed9c tr\u00f2 chuy\u1ec7n. T\u1eeb nh\u1eefng s\u1ed1 li\u1ec7u n\u00e0y, ch\u00fang ta c\u00f3 th\u1ec3 k\u1ebft lu\u1eadn r\u1eb1ng h\u1ea7u h\u1ebft ng\u01b0\u1eddi mua s\u1eafm \u1edf \u0110\u00f4ng Nam \u00c1 \u0111\u1ec1u kh\u00f4ng ho\u00e0n to\u00e0n tin t\u01b0\u1edfng mua s\u1eafm tr\u1ef1c tuy\u1ebfn, v\u00ec v\u1eady h\u1ecd s\u1eed d\u1ee5ng nh\u1eafn tin nh\u01b0 m\u1ed9t c\u00e1ch \u0111\u1ec3 c\u00f3 th\u00eam th\u00f4ng tin v\u00e0 c\u1ee7ng c\u1ed1 ni\u1ec1m tin c\u1ee7a h\u1ecd. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t c\u00f4ng c\u1ee5 hi\u1ec7u qu\u1ea3 \u0111\u1ec3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u gi\u00e0nh \u0111\u01b0\u1ee3c ni\u1ec1m tin t\u1eeb kh\u00e1ch h\u00e0ng, t\u1eeb vi\u1ec7c \u0111\u1ea3m b\u1ea3o gi\u00e1 c\u1ea3 minh b\u1ea1ch (50%), tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi (48%) \u0111\u1ebfn giao h\u00e0ng \u0111\u00fang h\u1ea1n (48%).<\/span><\/p>\n

\"\"<\/b><\/h3>\n

H\u01a1n m\u1ed9t n\u1eeda s\u1ed1 ng\u01b0\u1eddi mua (60%) tho\u1ea3i m\u00e1i v\u1edbi vi\u1ec7c s\u1eed d\u1ee5ng chatbot (c\u00f4ng c\u1ee5 chat t\u1ef1 \u0111\u1ed9ng) \u0111\u1ec3 t\u00ecm hi\u1ec3u th\u00f4ng tin c\u01a1 b\u1ea3n v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 tr\u1ea1ng th\u00e1i giao h\u00e0ng. Tuy nhi\u00ean, \u0111\u1ed1i v\u1edbi c\u00e1c v\u1ea5n \u0111\u1ec1 ph\u1ee9c t\u1ea1p nh\u01b0 \u0111\u1ed9 ph\u00f9 h\u1ee3p c\u1ee7a s\u1ea3n ph\u1ea9m, th\u01b0\u01a1ng l\u01b0\u1ee3ng gi\u00e1 c\u1ea3 v\u00e0 x\u1eed l\u00fd khi\u1ebfu n\u1ea1i, kh\u00e1ch h\u00e0ng mu\u1ed1n giao ti\u1ebfp v\u1edbi ng\u01b0\u1eddi th\u1eadt h\u01a1n.<\/span><\/p>\n

\"\"<\/b><\/h3>\n

H\u00ecnh th\u1ee9c th\u01b0\u01a1ng m\u1ea1i m\u1edbi n\u00e0y \u0111ang ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd tr\u00ean to\u00e0n th\u1ebf gi\u1edbi nh\u01b0 m\u1ed9t c\u00f4ng c\u1ee5 \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, c\u1ea3 tr\u01b0\u1edbc v\u00e0 sau khi giao d\u1ecbch. Khi th\u1eddi gian c\u1ee7a con ng\u01b0\u1eddi b\u1ecb h\u1ea1n ch\u1ebf th\u1eddi gian h\u01a1n bao gi\u1edd h\u1ebft nh\u01b0ng v\u1eabn y\u00eau th\u00edch s\u1ef1 c\u00e1 nh\u00e2n ho\u00e1, th\u01b0\u01a1ng m\u1ea1i \u0111\u00e0m tho\u1ea1i c\u00f3 th\u1ec3 gi\u00fap ph\u00e1t tri\u1ec3n ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed theo c\u00e1ch m\u00e0 h\u00ecnh th\u1ee9c truy\u1ec1n th\u1ed1ng \u0111\u00e3 kh\u00f4ng th\u1ec3 l\u00e0m. <\/span><\/p>\n

->> \u0110\u1ecdc th\u00eam: Ng\u01b0\u1eddi \u0110\u00f4ng Nam \u00c1 mua s\u1eafm tr\u1ef1c tuy\u1ebfn nh\u01b0 th\u1ebf n\u00e0o?<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Th\u01b0\u01a1ng m\u1ea1i \u0111\u00e0m tho\u1ea1i l\u00e0 g\u00ec? Thu\u1eadt ng\u1eef n\u00e0y \u0111\u1ec1 c\u1eadp \u0111\u1ebfn ph\u01b0\u01a1ng ph\u00e1p s\u1eed d\u1ee5ng c\u00e1c \u1ee9ng d\u1ee5ng tr\u00f2 chuy\u1ec7n ho\u1eb7c nh\u1eafn tin \u0111\u1ec3 b\u00e1n h\u00e0ng h\u00f3a v\u00e0 d\u1ecbch v\u1ee5 tr\u1ef1c tuy\u1ebfn. K\u1ebft h\u1ee3p s\u1ef1 ti\u1ec7n l\u1ee3i c\u1ee7a mua s\u1eafm tr\u1ef1c tuy\u1ebfn v\u1edbi kh\u00eda c\u1ea1nh c\u00e1 nh\u00e2n ho\u00e1, th\u01b0\u01a1ng m\u1ea1i \u0111\u00e0m tho\u1ea1i \u0111ang \u0111\u01b0\u1ee3c […]<\/p>\n","protected":false},"author":1,"featured_media":82987,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[841,840],"tags":[451,374,384,402],"class_list":["post-82982","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thi-truong","category-tmdt","tag-ban-hang-hieu-qua","tag-ban-hang-online","tag-boxme-tips","tag-thuong-mai-dien-tu"],"_links":{"self":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts\/82982","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/comments?post=82982"}],"version-history":[{"count":0,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts\/82982\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/media\/82987"}],"wp:attachment":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/media?parent=82982"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/categories?post=82982"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/tags?post=82982"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}