{"id":82972,"date":"2019-11-08T11:20:19","date_gmt":"2019-11-08T11:20:19","guid":{"rendered":"http:\/\/blog.boxme.asia\/vi\/?p=82972"},"modified":"2019-11-08T11:20:19","modified_gmt":"2019-11-08T11:20:19","slug":"nguoi-dong-nam-a-mua-sam-truc-tuyen-nhu-the-nao","status":"publish","type":"post","link":"https:\/\/boxme.asia\/vi\/nguoi-dong-nam-a-mua-sam-truc-tuyen-nhu-the-nao\/","title":{"rendered":"Ng\u01b0\u1eddi \u0110\u00f4ng Nam \u00c1 mua s\u1eafm tr\u1ef1c tuy\u1ebfn nh\u01b0 th\u1ebf n\u00e0o?"},"content":{"rendered":"

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Ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ee7a khu v\u1ef1c \u0110\u00f4ng Nam \u00c1 \u0111ang th\u1ecbnh v\u01b0\u1ee3ng h\u01a1n bao gi\u1edd h\u1ebft, nh\u1edd s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a s\u1ef1 \u0111a d\u1ea1ng ho\u00e1 l\u1ef1a ch\u1ecdn, k\u1ebft n\u1ed1i Internet t\u1ed1t h\u01a1n v\u00e0 m\u1ed9t n\u1ec1n kinh t\u1ebf \u0111ang ph\u00e1t tri\u1ec3n. M\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t mang t\u00ean \u201cRiding the Digital Wave: Southeast Asia\u2019s Discovery Generation\u201d (T\u1ea1m d\u1ecbch: Theo l\u00e0n s\u00f3ng k\u1ef9 thu\u1eadt s\u1ed1: Th\u1ebf h\u1ec7 kh\u00e1m ph\u00e1 c\u1ee7a \u0110\u00f4ng Nam \u00c1), \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1edfi Facebook v\u00e0 Bain & Company \u0111\u00e3 cung c\u1ea5p cho ch\u00fang ta nh\u1eefng th\u00f4ng tin \u0111\u00e1ng gi\u00e1 v\u1ec1 l\u0129nh v\u1ef1c \u0111\u1ea7y h\u1ee9a h\u1eb9n n\u00e0y. Cu\u1ed9c nghi\u00ean c\u1ee9u \u0111\u00e3 t\u00ecm hi\u1ec3u g\u1ea7n 13.000 ng\u01b0\u1eddi d\u00f9ng v\u00e0 nh\u00e0 cung c\u1ea5p th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed t\u1ea1i c\u00e1c th\u1ecb tr\u01b0\u1eddng l\u1edbn: Indonesia, Malaysia, Philippines, Singapore, Th\u00e1i Lan v\u00e0 Vi\u1ec7t Nam; ph\u1ecfng v\u1ea5n h\u01a1n 30 CEO v\u00e0 nh\u00e0 \u0111\u1ea7u t\u01b0 trong khu v\u1ef1c \u0111\u1ec3 \u0111i \u0111\u1ebfn k\u1ebft lu\u1eadn.<\/span><\/p>\n

>> B\u1ea1n c\u00f3 th\u1ec3 quan t\u00e2m: Quy \u0111\u1ecbnh thu\u1ebf c\u1ee7a c\u00e1c n\u01b0\u1edbc \u0110\u00f4ng Nam \u00c1 v\u1ec1 Th\u01b0\u01a1ng m\u1ea1i \u0110i\u1ec7n t\u1eed<\/strong><\/a><\/p>\n

Nh\u1eefng con s\u1ed1 \u1ea5n t\u01b0\u1ee3ng<\/b><\/h3>\n

\u0110\u00f4ng Nam \u00c1, n\u01a1i sinh s\u1ed1ng c\u1ee7a h\u01a1n 640 tri\u1ec7u ng\u01b0\u1eddi, ghi nh\u1eadn m\u1ee9c t\u0103ng tr\u01b0\u1edfng g\u1ea5p 2,8 l\u1ea7n t\u1eeb 90 tri\u1ec7u ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ef1c tuy\u1ebfn n\u0103m 2015 l\u00ean 250 tri\u1ec7u v\u00e0o n\u0103m 2018. C\u00f9ng l\u00fac \u0111\u00f3, gi\u00e1 tr\u1ecb c\u1ee7a ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed th\u1eadm ch\u00ed \u0111\u00e3 t\u0103ng g\u1ea5p 7 l\u1ea7n, t\u1eeb 5,5 t\u1ef7 USD l\u00ean 38 t\u1ef7 USD, v\u01b0\u1ee3t qua Du l\u1ecbch tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 tr\u1edf th\u00e0nh ng\u00e0nh kinh t\u1ebf Internet l\u1edbn nh\u1ea5t.<\/span><\/p>\n

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Ng\u01b0\u1eddi \u0110\u00f4ng Nam \u00c1 ph\u1ee5 thu\u1ed9c r\u1ea5t nhi\u1ec1u v\u00e0o \u0111i\u1ec7n tho\u1ea1i c\u1ee7a h\u1ecd, v\u1edbi 90% d\u00e2n s\u1ed1 tr\u1ef1c tuy\u1ebfn s\u1eed d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i nh\u01b0 thi\u1ebft b\u1ecb ch\u00ednh \u0111\u1ec3 k\u1ebft n\u1ed1i Internet. M\u1ed9t ng\u01b0\u1eddi mua s\u1eafm tr\u1ef1c tuy\u1ebfn chi trung b\u00ecnh 125 USD\/n\u0103m theo s\u1ed1 li\u1ec7u trong n\u0103m 2018, \u0111\u00e2y \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t kho\u1ea3n ti\u1ec1n kh\u00e1 l\u1edbn \u1edf c\u00e1c qu\u1ed1c gia n\u00e0y. 70 \u0111\u1ebfn 80% nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u00e0y \u0111\u1ebfn t\u1eeb t\u1ea7ng l\u1edbp trung l\u01b0u – k\u1ebft qu\u1ea3 c\u1ee7a s\u1ef1 gia t\u0103ng thu nh\u1eadp v\u00e0 \u0111\u1ed9 ti\u1ebfp x\u00fac v\u1edbi Internet.<\/span><\/p>\n

\u0110\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi c\u00e1c c\u1ed5ng mua s\u1eafm nh\u01b0 Lazada, Shopee v\u00e0 nhi\u1ec1u c\u00f4ng ty \u0111\u1ecba ph\u01b0\u01a1ng kh\u00e1c, mua s\u1eafm tr\u1ef1c tuy\u1ebfn \u0111ang d\u1ea7n tr\u1edf th\u00e0nh m\u1ed9t th\u00f3i quen quen thu\u1ed9c c\u1ee7a ng\u01b0\u1eddi \u0110\u00f4ng Nam \u00c1. Nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i c\u0169ng l\u00e0 nh\u1eefng \u0111\u00f2n b\u1ea9y tuy\u1ec7t v\u1eddi, khi Lazada b\u00e1o c\u00e1o 20 tri\u1ec7u ng\u01b0\u1eddi \u0111\u00e3 th\u1ef1c hi\u1ec7n giao d\u1ecbch trong Ng\u00e0y \u0110\u1ed9c th\u00e2n tr\u00ean 6 qu\u1ed1c gia m\u00e0 h\u1ecd ho\u1ea1t \u0111\u1ed9ng.<\/span><\/p>\n

Kh\u00e1ch h\u00e0ng mua s\u1eafm nh\u01b0 th\u1ebf n\u00e0o<\/b><\/h3>\n

M\u1ea1ng x\u00e3 h\u1ed9i ti\u1ebfp t\u1ee5c l\u00e0 m\u1ed9t k\u00eanh qu\u1ea3ng b\u00e1 m\u1ea1nh m\u1ebd, v\u00ec h\u01a1n m\u1ed9t n\u1eeda s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi n\u00f3i r\u1eb1ng h\u1ecd t\u00ecm hi\u1ec3u v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 th\u01b0\u01a1ng hi\u1ec7u m\u1edbi tr\u00ean c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i. Hai ph\u1ea7n ba trong s\u1ed1 h\u1ecd c\u0169ng truy c\u1eadp v\u00e0o c\u00e1c c\u1ed5ng mua s\u1eafm trong l\u00fac kh\u00f4ng t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3 n\u00e0o. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y r\u1eb1ng kh\u00e1ch h\u00e0ng tr\u1ef1c tuy\u1ebfn r\u1ea5t c\u1edfi m\u1edf v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m v\u00e0 c\u1eeda h\u00e0ng m\u1edbi, \u0111i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c ch\u1ee9ng minh b\u1eb1ng t\u1ef7 l\u1ec7 h\u01a1n 40% s\u1ed1 ng\u01b0\u1eddi tham gia nghi\u00ean c\u1ee9u c\u00f3 mua h\u00e0ng \u1edf nh\u1eefng c\u1eeda h\u00e0ng m\u1edbi m\u00e0 h\u1ecd ch\u01b0a nghe t\u00ean bao gi\u1edd.<\/span><\/p>\n

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Ng\u01b0\u1eddi \u0110\u00f4ng Nam \u00c1 th\u1ec3 hi\u1ec7n s\u1ef1 y\u00eau th\u00edch m\u1ea1nh m\u1ebd \u0111\u1ed1i v\u1edbi mua s\u1eafm \u0111a k\u00eanh. M\u1ed9t ng\u01b0\u1eddi mua h\u00e0ng b\u00ecnh th\u01b0\u1eddng s\u1ebd d\u1ea1o qua trung b\u00ecnh 3,8 n\u1ec1n t\u1ea3ng tr\u01b0\u1edbc khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. H\u1ecd c\u0169ng r\u1ea5t quan t\u00e2m \u0111\u1ebfn gi\u00e1 v\u00e0 so s\u00e1nh m\u1ee9c gi\u00e1 tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng, c\u1ea3 tr\u1ef1c tuy\u1ebfn v\u00e0 ngo\u1ea1i tuy\u1ebfn cho b\u1ea5t k\u1ef3 m\u1eb7t h\u00e0ng n\u00e0o m\u00ecnh mong mu\u1ed1n. Gi\u00e1 c\u1ea3, c\u00f9ng m\u1ee9c \u0111\u1ed9 th\u00fa v\u1ecb v\u00e0 \u0111\u00e1nh gi\u00e1 t\u00edch c\u1ef1c l\u00e0 3 v\u1ea5n \u0111\u1ec1 kh\u00e1ch h\u00e0ng quan t\u00e2m nh\u1ea5t khi \u0111\u1eb7t mua m\u1ed9t m\u1eb7t h\u00e0ng. <\/span><\/p>\n

Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed kh\u00f4ng c\u00f2n l\u00e0 n\u1ec1n t\u1ea3ng d\u00e0nh ri\u00eang cho c\u00e1c m\u1eb7t h\u00e0ng gi\u00e1 tr\u1ecb l\u1edbn m\u00e0 c\u00f2n m\u1edf r\u1ed9ng sang c\u00e1c s\u1ea3n ph\u1ea9m gi\u00e1 r\u1ebb h\u00e0ng ng\u00e0y nh\u01b0 t\u1ea1p h\u00f3a, qu\u1ea7n \u00e1o v\u00e0 ch\u0103m s\u00f3c c\u00e1 nh\u00e2n. V\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng v\u00f4 c\u00f9ng c\u1edfi m\u1edf c\u1ee7a khu v\u1ef1c \u0110\u00f4ng Nam \u00c1, c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n cho c\u00e1c doanh nghi\u1ec7p thu\u1ed9c m\u1ecdi ng\u00e0nh ngh\u1ec1 v\u00e0 quy m\u00f4 l\u00e0 r\u1ea5t l\u1edbn. Tuy nhi\u00ean, t\u1ef7 l\u1ec7 quay l\u1ea1i th\u1ea5p c\u0169ng b\u00e1o hi\u1ec7u r\u1eb1ng nh\u00e0 b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn n\u00ean \u01b0u ti\u00ean c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh th\u00e0nh vi\u00ean v\u00e0 t\u1eb7ng th\u01b0\u1edfng cho kh\u00e1ch h\u00e0ng trung th\u00e0nh.<\/span><\/p>\n

Theo nghi\u00ean c\u1ee9u, kh\u00e1ch h\u00e0ng trong nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft c\u00f3 kh\u1ea3 n\u0103ng qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u cao h\u01a1n 50% so v\u1edbi kh\u00e1ch h\u00e0ng b\u00ecnh th\u01b0\u1eddng. C\u1ee5 th\u1ec3, h\u1ecd \u0111\u1ec1 xu\u1ea5t ch\u00e9o ng\u00e0nh nhi\u1ec1u h\u01a1n kh\u00e1ch h\u00e0ng b\u00ecnh th\u01b0\u1eddng 45%, mua h\u00e0ng th\u01b0\u1eddng xuy\u00ean nhi\u1ec1u h\u01a1n 25% v\u00e0 chi ti\u00eau nhi\u1ec1u h\u01a1n 25% m\u1ee9c trung b\u00ecnh.<\/span><\/p>\n

D\u1ef1 \u0111o\u00e1n t\u01b0\u01a1ng lai<\/b><\/h3>\n

C\u1ed9ng \u0111\u1ed3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed d\u1ef1 ki\u1ebfn \u200b\u200bs\u1ebd \u0111\u1ea1t m\u1ed1c 310 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng v\u00e0o n\u0103m 2025, v\u1edbi m\u1ee9c chi ti\u00eau trung b\u00ecnh c\u1ee7a m\u1ed7i ng\u01b0\u1eddi trong n\u0103m l\u00e0 USD 390 – g\u1ea5p ba s\u1ed1 ti\u1ec1n hi\u1ec7n t\u1ea1i. V\u1edbi d\u1ef1 \u0111o\u00e1n n\u00e0y, T\u1ed5ng kh\u1ed1i l\u01b0\u1ee3ng h\u00e0ng h\u00f3a t\u1ed5ng h\u1ee3p (Gross Merchandise Volume – GMV) c\u1ee7a n\u0103m 2025 s\u1ebd v\u01b0\u1ee3t qu\u00e1 150 t\u1ef7 USD, cao h\u01a1n 50 t\u1ef7 USD so v\u1edbi \u01b0\u1edbc t\u00ednh m\u1ed9t n\u0103m tr\u01b0\u1edbc \u0111\u00f3 (nghi\u00ean c\u1ee9u c\u1ee7a Google, Temasek, Bain & Company).<\/span><\/p>\n

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\u0110\u00f4ng Nam \u00c1 c\u0169ng s\u1ebd ch\u1ee9ng ki\u1ebfn \u200b\u200bc\u00e1c cu\u1ed9c c\u00e1ch m\u1ea1ng s\u1ed1 ho\u00e1 trong nhi\u1ec1u l\u0129nh v\u1ef1c m\u1edbi nh\u01b0 gi\u00e1o d\u1ee5c, y t\u1ebf v\u00e0 t\u00e0i ch\u00ednh. C\u00e1c d\u1ecbch v\u1ee5 t\u00e0i ch\u00ednh tr\u1ef1c tuy\u1ebfn, \u0111\u1eb7c bi\u1ec7t l\u00e0 thanh to\u00e1n tr\u1ef1c tuy\u1ebfn s\u1ebd ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng v\u1edbi d\u1ef1 \u0111o\u00e1n t\u1ed5ng giao d\u1ecbch 1 ngh\u00ecn t\u1ef7 USD v\u00e0o n\u0103m 2025. L\u00e0n s\u00f3ng Internet v\u1ed1n \u0111ang t\u1eadp trung v\u00e0o c\u00e1c th\u00e0nh ph\u1ed1 h\u00e0ng \u0111\u1ea7u c\u0169ng s\u1ebd d\u1ea7n lan sang c\u00e1c th\u00e0nh ph\u1ed1 c\u1ea5p th\u1ea5p h\u01a1n v\u00e0 khu v\u1ef1c n\u00f4ng th\u00f4n.<\/span><\/p>\n

C\u00f3 r\u1ea5t nhi\u1ec1u ti\u1ec1m n\u0103ng cho th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0110\u00f4ng Nam \u00c1 ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n. Trong cu\u1ed9c chi\u1ebfn gi\u1eefa nh\u1eefng c\u00f4ng ty th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u00ean to\u00e0n khu v\u1ef1c c\u00f3 th\u1ec3 t\u1eadn h\u01b0\u1edfng nhi\u1ec1u gi\u00e1 tr\u1ecb, l\u1ef1a ch\u1ecdn v\u00e0 thu\u1eadn ti\u1ec7n h\u01a1n. M\u1ed9t nh\u00e0 nghi\u00ean c\u1ee9u cho r\u1eb1ng: \u201cC\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n ph\u1ea3i r\u1ea5t nh\u1ea1y b\u00e9n v\u00e0 h\u1ec7 th\u1ed1ng l\u1ea1i k\u1ebf ho\u1ea1ch ti\u1ebfp th\u1ecb v\u00e0 th\u01b0\u01a1ng m\u1ea1i c\u1ee7a h\u1ecd \u0111\u1ec3 \u0111\u1ed3ng b\u1ed9 v\u1edbi s\u1ef1 kh\u00f4ng ng\u1eebng ph\u00e1t tri\u1ec3n c\u1ee7a b\u00e1n h\u00e0ng \u0111a k\u00eanh. H\u1ecd c\u0169ng c\u1ea7n \u0111\u1ea3m b\u1ea3o \u0111\u01b0\u1ee3c m\u1ed9t tr\u1ea3i nghi\u1ec7m mua s\u1eafm t\u00edch c\u1ef1c cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ef1c tuy\u1ebfn.\u201d<\/span><\/p>\n

>> \u0110\u1ecdc th\u00eam: Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed tr\u1edd th\u00e0nh m\u1ea3ng kinh doanh tr\u1ef1c tuy\u1ebfn l\u1edbn nh\u1ea5t \u0110\u00f4ng Nam \u00c1<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ee7a khu v\u1ef1c \u0110\u00f4ng Nam \u00c1 \u0111ang th\u1ecbnh v\u01b0\u1ee3ng h\u01a1n bao gi\u1edd h\u1ebft, nh\u1edd s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a s\u1ef1 \u0111a d\u1ea1ng ho\u00e1 l\u1ef1a ch\u1ecdn, k\u1ebft n\u1ed1i Internet t\u1ed1t h\u01a1n v\u00e0 m\u1ed9t n\u1ec1n kinh t\u1ebf \u0111ang ph\u00e1t tri\u1ec3n. M\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t mang t\u00ean \u201cRiding the Digital Wave: Southeast Asia\u2019s Discovery […]<\/p>\n","protected":false},"author":1,"featured_media":82974,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[841,840,847],"tags":[374,538,402],"class_list":["post-82972","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thi-truong","category-tmdt","category-xu-huong","tag-ban-hang-online","tag-dong-nam-a","tag-thuong-mai-dien-tu"],"_links":{"self":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts\/82972","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/comments?post=82972"}],"version-history":[{"count":0,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts\/82972\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/media\/82974"}],"wp:attachment":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/media?parent=82972"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/categories?post=82972"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/tags?post=82972"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}