{"id":82945,"date":"2019-11-01T03:36:37","date_gmt":"2019-11-01T03:36:37","guid":{"rendered":"http:\/\/blog.boxme.asia\/vi\/?p=82945"},"modified":"2019-11-01T03:36:37","modified_gmt":"2019-11-01T03:36:37","slug":"thuong-mai-dien-tu-kinh-doanh-truc-tuyen-lon-nhat-dong-nam-a","status":"publish","type":"post","link":"https:\/\/boxme.asia\/vi\/thuong-mai-dien-tu-kinh-doanh-truc-tuyen-lon-nhat-dong-nam-a\/","title":{"rendered":"Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed tr\u1edf th\u00e0nh m\u1ea3ng kinh doanh tr\u1ef1c tuy\u1ebfn l\u1edbn nh\u1ea5t \u0110\u00f4ng Nam \u00c1"},"content":{"rendered":"

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N\u0103m 2019 ch\u01b0a k\u1ebft th\u00fac, nh\u01b0ng l\u0129nh v\u1ef1c th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (TM\u0110T) c\u1ee7a \u0110\u00f4ng Nam \u00c1 (\u0110N\u00c1) \u0111\u00e3 \u0111\u1ea1t t\u1ed5ng kh\u1ed1i l\u01b0\u1ee3ng h\u00e0ng h\u00f3a (GMV) l\u00e0 38,2 t\u1ef7 \u0111\u00f4 la, ch\u00ednh th\u1ee9c v\u01b0\u1ee3t qua Du l\u1ecbch tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 tr\u1edf th\u00e0nh ng\u00e0nh h\u00e0ng l\u1edbn nh\u1ea5t c\u1ee7a n\u1ec1n kinh t\u1ebf Internet. V\u00ec v\u1eady, nh\u1eefng l\u00fd do g\u00ec \u0111\u1ee9ng \u0111\u1eb1ng sau chi\u1ebfn th\u1eafng n\u00e0y?<\/span><\/p>\n

C\u00e1c n\u1ec1n t\u1ea3ng TM\u0110T v\u00e0 c\u00e1c d\u1ecbch v\u1ee5 li\u00ean quan \u0111\u00e3 cung c\u1ea5p cho kh\u00e1ch h\u00e0ng c\u00e1nh c\u1eeda b\u01b0\u1edbc v\u00e0o v\u00e0o th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u, v\u1edbi nh\u1eefng l\u1ef1a ch\u1ecdn kh\u00f4ng gi\u1edbi h\u1ea1n, nh\u1eefng m\u1ee9c gi\u00e1 g\u00e2y s\u1ed1c v\u00e0 s\u1ef1 ti\u1ec7n l\u1ee3i ch\u01b0a t\u1eebng c\u00f3. C\u00e1c c\u1eeda h\u00e0ng v\u1eadt l\u00fd, t\u1eebng l\u00e0 l\u1ef1a ch\u1ecdn c\u1ee7a kh\u00e1ch h\u00e0ng \u0110\u00f4ng Nam \u00c1 trong m\u1ecdi ng\u00e0nh h\u00e0ng, kh\u00f3 c\u00f3 th\u1ec3 c\u1ea1nh tranh v\u1edbi c\u00e1c \u01b0u \u0111i\u1ec3m n\u00e0y. Trong qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n, Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed th\u1eadm ch\u00ed ng\u00e0y c\u00e0ng b\u1ee9t ph\u00e1 h\u01a1n trong vi\u1ec7c chi\u1ebfm l\u1ea5y l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch k\u1ebft h\u1ee3p nh\u1eefng \u01b0u \u0111\u00e3i h\u1ea5p d\u1eabn v\u1edbi s\u1ef1 ph\u1ea5n kh\u00edch c\u1ee7a y\u1ebfu t\u1ed1 gi\u1ea3i tr\u00ed.<\/span><\/p>\n

C\u00e1c l\u1ec5 h\u1ed9i mua s\u1eafm quanh n\u0103m<\/b><\/h3>\n

\"\"<\/span><\/p>\n

M\u1ed9t \u0111i\u1ec1u hi\u1ec3n nhi\u00ean l\u00e0 c\u00e1c l\u1ec5 h\u1ed9i mua s\u1eafm v\u1edbi \u01b0u \u0111\u00e3i h\u1ea5p d\u1eabn s\u1ebd lu\u00f4n l\u00e0 m\u1ed9t l\u00fd do \u0111\u1ec3 kh\u00e1ch h\u00e0ng mua s\u1eafm. \u1ede M\u1ef9, Black Friday v\u00e0 Cyber Monday \u0111\u00e3 t\u1ea1o ra m\u1ed9t m\u00f9a cao \u0111i\u1ec3m mua s\u1eafm tr\u1ef1c tuy\u1ebfn v\u00e0o cu\u1ed1i n\u0103m. Tuy nhi\u00ean, do b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi n\u01b0\u1edbc l\u00e1ng gi\u1ec1ng Trung Qu\u1ed1c v\u1edbi h\u1ec7 th\u1ed1ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00f4 c\u00f9ng ph\u00e1t tri\u1ec3n, nh\u1eefng ng\u00e0y l\u1ec5 mua s\u1eafm \u1edf khu v\u1ef1c \u0110\u00f4ng Nam \u00c1 tr\u1ea3i d\u00e0i quanh n\u0103m, t\u1eeb l\u1ec5 h\u1ed9i mua s\u1eafm 618, ng\u00e0y \u0111\u1ed9c th\u00e2n 11\/11 cho \u0111\u1ebfn Double 12 ng\u00e0y 12\/12.<\/span><\/p>\n

V\u1edbi c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i<\/a> l\u1edbn t\u1eeb c\u00e1c n\u1ec1n t\u1ea3ng TM\u0110T, c\u00e1c l\u1ec5 h\u1ed9i n\u00e0y \u0111ang d\u1ea7n tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn, nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd v\u00e0 thu h\u00fat \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u01a1n. M\u1ee9c \u0111\u1ed9 truy c\u1eadp c\u00e1c t\u1eeb kh\u00f3a li\u00ean quan \u0111\u1ebfn gi\u1ea3m gi\u00e1, coupon v\u00e0 voucher mua s\u1eafm TM\u0110T \u0111\u00e3 t\u0103ng h\u01a1n g\u1ea5p \u0111\u00f4i t\u1eeb n\u0103m 2015 \u0111\u1ebfn 2019, s\u1ed1 li\u1ec7u c\u1ee7a Google Trends ti\u1ebft l\u1ed9.<\/span><\/p>\n

Tr\u1ea3i nghi\u1ec7m \u201cb\u00e1n l\u1ebb m\u1edbi”<\/b><\/h3>\n

\"\"<\/span><\/p>\n

\u0110\u1ec3 t\u0103ng s\u1ef1 h\u00e0i l\u00f2ng v\u00e0 l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng, r\u1ea5t nhi\u1ec1u c\u00f4ng ty TM\u0110T l\u1edbn trong khu v\u1ef1c \u0111ang t\u00edch h\u1ee3p gi\u1ea3i tr\u00ed v\u00e0o tr\u1ea3i nghi\u1ec7m thay v\u00ec ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng mua s\u1eafm.<\/span><\/p>\n

Livestream kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 b\u00e1n h\u00e0ng m\u1edbi v\u00ec n\u00f3 cung c\u1ea5p cho kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1i nh\u00ecn c\u1eadn c\u1ea3nh h\u01a1n v\u1ec1 s\u1ea3n ph\u1ea9m, tuy nhi\u00ean, t\u00ednh n\u0103ng n\u00e0y \u0111\u01b0\u1ee3c ph\u1ed5 bi\u1ebfn r\u1ed9ng r\u00e3i k\u1ec3 t\u1eeb khi c\u00e1c s\u00e0n TM\u0110T t\u00edch h\u1ee3p c\u00f4ng c\u1ee5 n\u00e0y v\u00e0o trong n\u1ec1n t\u1ea3ng c\u1ee7a m\u00ecnh. C\u00e1c c\u1eeda h\u00e0ng c\u00f3 th\u1ec3 \u0111\u0103ng t\u1ea3i nh\u1eefng video livestream v\u1ec1 vi\u1ec7c m\u1edf h\u1ed9p v\u00e0 \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m, m\u1ed9t s\u1ed1 th\u1eadm ch\u00ed c\u00f2n m\u1eddi nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng h\u01a1n. R\u00fat th\u0103m may m\u1eafn, l\u00ec x\u00ec v\u00e0 \u0111\u1ea5u gi\u00e1 tr\u1ef1c ti\u1ebfp c\u0169ng t\u0103ng th\u00eam t\u01b0\u01a1ng t\u00e1c c\u1ee7a c\u1eeda h\u00e0ng v\u00e0 n\u1ec1n t\u1ea3ng TM\u0110T trong qu\u00e1 tr\u00ecnh mua h\u00e0ng. Y\u1ebfu t\u1ed1 tr\u00f2 ch\u01a1i c\u0169ng \u0111\u00e3 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng. Kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u ho\u00e0n th\u00e0nh nhi\u1ec7m v\u1ee5 ho\u1eb7c h\u1ee3p t\u00e1c v\u1edbi nh\u1eefng ng\u01b0\u1eddi kh\u00e1c \u0111\u1ec3 gi\u00e0nh l\u1ea5y nh\u1eefng \u01b0u \u0111\u00e3i h\u1ea5p d\u1eabn.<\/span><\/p>\n

B\u00ean c\u1ea1nh s\u1ea3n ph\u1ea9m, vi\u1ec7c tham gia v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng n\u00e0y khi\u1ebfn kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i v\u00e0 gi\u1ea3i tr\u00ed, \u0111i\u1ec1u n\u00e0y \u0111\u00f3ng vai tr\u00f2 r\u1ea5t l\u1edbn trong vi\u1ec7c quy\u1ebft \u0111\u1ecbnh li\u1ec7u h\u1ecd c\u00f3 quay tr\u1edf l\u1ea1i hay kh\u00f4ng. Nh\u1eefng h\u00e0nh \u0111\u1ed9ng n\u00e0y gi\u00fap c\u00e1c s\u00e0n TM\u0110T hi\u1ec3u th\u00eam v\u1ec1 nhu c\u1ea7u v\u00e0 h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng, k\u1ebft h\u1ee3p v\u1edbi Machine Learning \u0111\u1ec3 ho\u00e0n thi\u1ec7n h\u1ec7 th\u1ed1ng, n\u1ec1n t\u1ea3ng v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd.<\/span><\/p>\n

D\u1ecbch v\u1ee5 h\u1eadu c\u1ea7n ph\u00e1t tri\u1ec3n<\/b><\/h3>\n

\"\"<\/span><\/p>\n

Trong v\u00f2ng 4 n\u0103m b\u00f9ng n\u1ed5, c\u00e1c c\u00f4ng ty TM\u0110T \u0111\u00e3 g\u00f3p ph\u1ea7n x\u00e2y d\u1ef1ng m\u1ed9t m\u1ea1ng l\u01b0\u1edbi h\u1eadu c\u1ea7n xuy\u00ean bi\u00ean gi\u1edbi, cho ph\u00e9p h\u1ecd nh\u1eadp kh\u1ea9u \/ xu\u1ea5t kh\u1ea9u d\u1ec5 d\u00e0ng v\u00e0 \u0111\u1ea9y nhanh qu\u00e1 tr\u00ecnh v\u1eadn chuy\u1ec3n. Th\u1eddi gian giao h\u00e0ng trung b\u00ecnh hi\u1ec7n t\u1ea1i c\u1ee7a khu v\u1ef1c l\u00e0 3-4 ng\u00e0y v\u00e0 th\u1eadm ch\u00ed d\u1ecbch v\u1ee5 giao h\u00e0ng trong ng\u00e0y c\u0169ng \u0111\u01b0\u1ee3c cung c\u1ea5p t\u1ea1i m\u1ed9t s\u1ed1 th\u00e0nh ph\u1ed1 l\u1edbn v\u1edbi c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng ph\u00e1t tri\u1ec3n.<\/span><\/p>\n

\u0110\u1ec3 cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng cao, c\u00e1c nh\u00e0 cung c\u1ea5p \u0111\u01b0\u1ee3c ki\u1ec3m tra v\u00e0 xem x\u00e9t b\u1edfi \u0111\u1ed9i ng\u0169 h\u1eadu c\u1ea7n c\u1ee7a nh\u1eefng ng\u01b0\u1eddi ch\u01a1i th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed n\u00e0y. B\u1eb1ng c\u00e1ch qu\u00e9t ra nh\u1eefng ng\u01b0\u1eddi b\u00e1n h\u00e0ng c\u1ea5p th\u1ea5p, ng\u01b0\u1eddi mua s\u1ebd t\u1ef1 tin h\u01a1n khi mua s\u1ea3n ph\u1ea9m tr\u1ef1c tuy\u1ebfn, t\u1ea1o ra m\u1ed9t m\u00f4i tr\u01b0\u1eddng \u1ed5n \u0111\u1ecbnh v\u00e0 b\u1ec1n v\u1eefng.<\/span><\/p>\n

->> \u0110\u1ecdc th\u00eam:\u00a0V\u1eadn chuy\u1ec3n: b\u00e0i to\u00e1n nan gi\u1ea3i v\u1edbi n\u1ec1n TM\u0110T \u0110\u00f4ng Nam \u00c1<\/strong><\/a><\/p>\n

S\u1ef1 thay \u0111\u1ed5i xu h\u01b0\u1edbng ti\u00eau d\u00f9ng tr\u1ef1c tuy\u1ebfn<\/b><\/h3>\n

\"\"<\/span><\/p>\n

Nh\u1eefng chi\u1ebfn d\u1ecbch d\u1ed3n d\u1eadp \u0111\u1ec3 th\u00fac \u0111\u1ea9y mua s\u1eafm tr\u1ef1c tuy\u1ebfn c\u1ee7a c\u00e1c c\u00f4ng ty th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, k\u1ebft h\u1ee3p v\u1edbi t\u1ef7 l\u1ec7 th\u00e2m nh\u1eadp Internet cao v\u00e0 d\u00e2n s\u1ed1 tr\u1ebb, am hi\u1ec3u c\u00f4ng ngh\u1ec7 \u0111\u00e3 g\u00f3p ph\u1ea7n thay \u0111\u1ed5i h\u00e0nh vi v\u00e0 m\u1ee9c chi ti\u00eau tr\u1ef1c tuy\u1ebfn c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Tr\u01b0\u1edbc cu\u1ed9c c\u00e1ch m\u1ea1ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, mua s\u1eafm tr\u1ef1c tuy\u1ebfn \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ch\u1ee7 y\u1ebfu cho c\u00e1c m\u1eb7t h\u00e0ng \u0111\u1eaft ti\u1ec1n. Ng\u00e0y nay, l\u01b0\u1ee3ng ti\u00eau th\u1ee5 c\u00e1c m\u1eb7t h\u00e0ng th\u1eddi trang, l\u00e0m \u0111\u1eb9p v\u00e0 \u0111\u1ed3 gia d\u1ee5ng \u0111ang t\u0103ng v\u00ec ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang d\u1ea7n coi mua s\u1eafm tr\u1ef1c tuy\u1ebfn nh\u01b0 m\u1ed9t th\u00f3i quen h\u00e0ng ng\u00e0y. Do \u0111\u00f3, gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng trung b\u00ecnh gi\u1ea3m trong khi t\u1ed5ng s\u1ed1 \u0111\u01a1n h\u00e0ng l\u1ea1i t\u0103ng v\u00f4 c\u00f9ng t\u1ed1c \u0111\u1ed9.<\/span><\/p>\n

—–<\/span><\/p>\n

T\u1ea1i \u0110\u00f4ng Nam \u00c1, th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u1eabn l\u00e0 m\u1ed9t chi\u1ebfn tr\u01b0\u1eddng cho c\u00e1c \u0111\u1ed1i th\u1ee7 \u0111ua nhau th\u00f4ng qua nh\u1eefng chi\u1ebfn d\u1ecbch, lo\u1ea1i d\u1ecbch v\u1ee5, gi\u1ea3m gi\u00e1 v\u00e0 qu\u1ea3ng c\u00e1o kh\u00e1c nhau. Nh\u01b0ng v\u1ec1 l\u00e2u d\u00e0i, vi\u1ec7c gi\u1eef gi\u00e1 \u1ed5n \u0111\u1ecbnh trong khi t\u1ea1o ra l\u1ee3i nhu\u1eadn s\u1ebd l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c l\u1edbn khi v\u1ed1n \u0111\u1ea7u t\u01b0 r\u00f3t v\u00e0o nh\u1eefng c\u00f4ng ty n\u00e0y d\u1ea7n c\u1ea1n.<\/span><\/p>\n

Theo B\u00e1o c\u00e1o e-Conomy SEA 2019 c\u1ee7a Google, Temasek, Bain & Company<\/span><\/em><\/p>\n

->> \u0110\u1ecdc th\u00eam:\u00a0Quy \u0111\u1ecbnh thu\u1ebf c\u1ee7a c\u00e1c n\u01b0\u1edbc \u0110\u00f4ng Nam \u00c1 v\u1ec1 Th\u01b0\u01a1ng m\u1ea1i \u0110i\u1ec7n t\u1eed<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

N\u0103m 2019 ch\u01b0a k\u1ebft th\u00fac, nh\u01b0ng l\u0129nh v\u1ef1c th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (TM\u0110T) c\u1ee7a \u0110\u00f4ng Nam \u00c1 (\u0110N\u00c1) \u0111\u00e3 \u0111\u1ea1t t\u1ed5ng kh\u1ed1i l\u01b0\u1ee3ng h\u00e0ng h\u00f3a (GMV) l\u00e0 38,2 t\u1ef7 \u0111\u00f4 la, ch\u00ednh th\u1ee9c v\u01b0\u1ee3t qua Du l\u1ecbch tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 tr\u1edf th\u00e0nh ng\u00e0nh h\u00e0ng l\u1edbn nh\u1ea5t c\u1ee7a n\u1ec1n kinh t\u1ebf Internet. V\u00ec v\u1eady, nh\u1eefng l\u00fd […]<\/p>\n","protected":false},"author":1,"featured_media":82951,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[841,840],"tags":[374,538,402],"class_list":["post-82945","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thi-truong","category-tmdt","tag-ban-hang-online","tag-dong-nam-a","tag-thuong-mai-dien-tu"],"_links":{"self":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts\/82945","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/comments?post=82945"}],"version-history":[{"count":0,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts\/82945\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/media\/82951"}],"wp:attachment":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/media?parent=82945"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/categories?post=82945"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/tags?post=82945"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}