{"id":82934,"date":"2019-10-30T03:01:35","date_gmt":"2019-10-30T03:01:35","guid":{"rendered":"http:\/\/blog.boxme.asia\/vi\/?p=82934"},"modified":"2019-10-30T03:01:35","modified_gmt":"2019-10-30T03:01:35","slug":"forever-21-pha-san-xu-huong-mua-sam-thoi-trang-da-thay-doi","status":"publish","type":"post","link":"https:\/\/boxme.asia\/vi\/forever-21-pha-san-xu-huong-mua-sam-thoi-trang-da-thay-doi\/","title":{"rendered":"Forever 21 ph\u00e1 s\u1ea3n: xu h\u01b0\u1edbng mua s\u1eafm th\u1eddi trang \u0111\u00e3 thay \u0111\u1ed5i"},"content":{"rendered":"

Bi\u1ec3u t\u01b0\u1ee3ng c\u1ee7a th\u1eddi trang nhanh<\/b><\/h2>\n

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\u0110\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u00e0o \u0111\u1ea7u nh\u1eefng n\u0103m 2000 b\u1edfi hai ng\u01b0\u1eddi nh\u1eadp c\u01b0 H\u00e0n Qu\u1ed1c Do Won v\u00e0 Jin Sook Chang, kh\u00e1i ni\u1ec7m th\u1eddi trang th\u1eddi \u0111i\u1ec3m \u0111\u00f3 r\u1ea5t kh\u00e1c so v\u1edbi ng\u00e0y nay. Th\u1eddi trang t\u1eebng l\u00e0 m\u1ed9t th\u1ee9 g\u00ec \u0111\u00f3 r\u1ea5t \u0111\u1ed9c quy\u1ec1n, nh\u1eefng m\u1eabu qu\u1ea7n \u00e1o \u0111\u01a1n gi\u1ea3n l\u00e0 th\u1ee9 duy nh\u1ea5t m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y trong c\u00e1c trung t\u00e2m mua s\u1eafm v\u00e0 c\u00e1c c\u1eeda h\u00e0ng. Forever 21 ch\u00ednh l\u00e0 m\u1ed9t trong nh\u1eefng nh\u00e0 ti\u00ean phong trong vi\u1ec7c bi\u1ebfn c\u00e1c thi\u1ebft k\u1ebf tr\u00ean s\u00e0n catwalk th\u00e0nh c\u00e1c m\u1eb7t h\u00e0ng gi\u00e1 c\u1ea3 ph\u1ea3i ch\u0103ng.<\/span><\/p>\n

T\u1eeb \u00e1o ph\u00f4ng gi\u00e1 ch\u1ec9 10 \u0111\u00f4 \u0111\u1ebfn gi\u00e0y cao g\u00f3t 30 \u0111\u00f4, Forever 21 \u0111\u00e3 gi\u00fap t\u1ea5t c\u1ea3 c\u00e1c kh\u00e1ch h\u00e0ng tham gia v\u00e0o nh\u1eefng xu h\u01b0\u1edbng th\u1eddi trang \u0111ang th\u1ecbnh h\u00e0nh. S\u1ef1 tr\u1ed7i d\u1eady c\u1ee7a v\u0103n h\u00f3a Internet th\u00fac \u0111\u1ea9y nhu c\u1ea7u v\u1ec1 qu\u1ea7n \u00e1o th\u1eddi th\u01b0\u1ee3ng nh\u01b0ng gi\u00e1 c\u1ea3 ph\u1ea3i ch\u0103ng, \u0111\u00e3 \u0111\u01b0\u1ee3c Forever 21 v\u1eadn chuy\u1ec3n \u0111\u1ebfn trung t\u00e2m mua s\u1eafm g\u1ea7n b\u1ea1n nh\u1ea5t. Chu\u1ed7i c\u1eeda h\u00e0ng n\u00e0y \u0111\u00e3 b\u00f9ng n\u1ed5 \u0111\u1ebfn m\u1ee9c Forever 21 m\u1edf r\u1ed9ng ho\u1ea1t \u0111\u1ed9ng t\u1eeb 7 l\u00ean 47 qu\u1ed1c gia ch\u1ec9 trong 6 n\u0103m, v\u00e0 doanh thu t\u0103ng l\u00ean 3,8 t\u1ef7 \u0111\u00f4 la trong n\u0103m 2017.<\/span><\/p>\n

Tuy nhi\u00ean, th\u01b0\u01a1ng hi\u1ec7u n\u00e0y kh\u00f4ng tr\u00e1nh kh\u1ecfi vi\u1ec7c ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi nh\u1eefng thay \u0111\u1ed5i nhanh ch\u00f3ng trong l\u0129nh v\u1ef1c b\u00e1n l\u1ebb. Cu\u1ed9c x\u00e2m l\u01b0\u1ee3c c\u1ee7a Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u00e3 thay \u0111\u1ed5i th\u00f3i quen c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, m\u1ecdi ng\u01b0\u1eddi mua s\u1eafm nhi\u1ec1u h\u01a1n t\u1ea1i nh\u00e0 v\u00e0 \u00edt h\u01a1n t\u1ea1i c\u00e1c c\u1eeda h\u00e0ng, d\u1eabn \u0111\u1ebfn s\u1ef1 s\u1ee5p \u0111\u1ed5 c\u1ee7a c\u00e1c c\u1eeda h\u00e0ng v\u1eadt l\u00fd. Theo nghi\u00ean c\u1ee9u c\u1ee7a Coresight, 8200 c\u1eeda h\u00e0ng \u0111\u00e3 \u0111\u00f3ng c\u1eeda trong n\u0103m nay t\u1ea1i M\u1ef9, con s\u1ed1 n\u00e0y \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n s\u1ebd l\u00ean \u0111\u1ebfn 12000 v\u00e0o cu\u1ed1i n\u0103m. Sau nhi\u1ec1u th\u00e1ng t\u00e1i c\u1ea5u tr\u00fac kh\u00f4ng th\u00e0nh c\u00f4ng, Forever 21 \u0111\u00e3 ph\u1ea3i b\u01b0\u1edbc theo v\u1ebft xe \u0111\u1ed5 c\u1ee7a nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang kh\u00e1c: n\u1ed9p \u0111\u01a1n xin b\u1ea3o h\u1ed9 ph\u00e1 s\u1ea3n.<\/span><\/p>\n

G\u00e1nh n\u1eb7ng c\u1ee7a c\u1eeda h\u00e0ng v\u1eadt l\u00fd<\/b><\/h2>\n

\"\"<\/span><\/p>\n

Sai l\u1ea7m \u0111\u1ea7u ti\u00ean c\u1ee7a Forever 21 l\u00e0 theo \u0111u\u1ed5i m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c kinh doanh ng\u01b0\u1ee3c l\u1ea1i v\u1edbi nh\u1eefng nh\u00e0 b\u00e1n l\u1ebb kh\u00e1c. Trong khi c\u00e1c c\u00f4ng ty \u0111ang v\u1ed9i v\u00e3 thu nh\u1ecf quy m\u00f4 \u0111\u1ec3 xoay s\u1edf gi\u1eefa th\u1eddi k\u1ef3 \u201ct\u1eadn th\u1ebf c\u1ee7a b\u00e1n l\u1ebb”, Forever 21 l\u1ea1i \u0111ang b\u1eadn r\u1ed9n mua v\u1ec1 nh\u1eefng c\u1eeda h\u00e0ng m\u1edbi, n\u00e2ng l\u01b0\u1ee3ng kh\u00f4ng gian l\u01b0u tr\u1eef c\u1ee7a m\u00ecnh l\u00ean ch\u00f3ng m\u1eb7t. Ngo\u00e0i s\u1ed1 l\u01b0\u1ee3ng, quy m\u00f4 c\u1eeda h\u00e0ng c\u1ee7a h\u1ecd c\u0169ng r\u1ea5t l\u1edbn. Trang web c\u1ee7a c\u00f4ng ty cho bi\u1ebft quy m\u00f4 trung b\u00ecnh c\u1ee7a m\u1ed7i c\u1eeda h\u00e0ng l\u00e0  38.000 feet vu\u00f4ng, th\u1eadm ch\u00ed c\u00f2n l\u1edbn h\u01a1n m\u1ed9t c\u1eeda h\u00e0ng b\u00e1ch h\u00f3a th\u00f4ng th\u01b0\u1eddng.<\/span><\/p>\n

T\u1ea5t c\u1ea3 s\u1ed1 kh\u00f4ng gian \u0111\u1eaft ti\u1ec1n \u0111\u00f3 \u0111\u00e3 tr\u1edf th\u00e0nh thi\u00ean \u0111\u01b0\u1eddng mua s\u1eafm cho kh\u00e1ch h\u00e0ng, nh\u01b0ng khi doanh s\u1ed1 \u0111\u01b0\u1ee3c b\u00e1o c\u00e1o gi\u1ea3m t\u1eeb 20% \u0111\u1ebfn 25% so v\u1edbi s\u1ed1 li\u1ec7u n\u0103m ngo\u00e1i, t\u1eadp \u0111o\u00e0n n\u00e0y \u0111\u00e3 ph\u1ea3i g\u00e1nh s\u1ed1 ph\u00ed thu\u00ea nh\u00e0 \u0111\u1ea5t kh\u1ed5ng l\u1ed3. V\u1edbi h\u01a1n 700 c\u1eeda h\u00e0ng tr\u00ean to\u00e0n c\u1ea7u, c\u1eeda h\u00e0ng v\u1eadt l\u00fd \u0111\u01b0\u1ee3c xem nh\u01b0 r\u00e0o c\u1ea3n l\u1edbn nh\u1ea5t \u0111\u1ed1i v\u1edbi vi\u1ec7c ki\u1ebfm l\u1ee3i nhu\u1eadn c\u1ee7a c\u00f4ng ty. M\u1ed9t s\u1ed1 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh ch\u00ednh c\u1ee7a Forever 21 nh\u01b0 ASOS hay Fashion Nova l\u00e0 nh\u1eefng n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn, gi\u00fap gi\u1ea3m r\u1ea5t nhi\u1ec1u chi ph\u00ed cho c\u1eeda h\u00e0ng, cho ph\u00e9p h\u1ecd \u0111\u01b0a ra nh\u1eefng \u01b0u \u0111\u00e3i t\u1ed1t h\u01a1n.<\/span><\/p>\n

Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u00ean ng\u00f4i<\/b><\/h2>\n

Forever 21 ch\u1ec9 d\u00e0nh ri\u00eang cho nh\u1eefng ng\u01b0\u1eddi tr\u1ebb tu\u1ed5i, \u0111i\u1ec1u \u0111\u00f3 \u0111\u01b0\u1ee3c n\u00f3i l\u00ean ng\u00e0y t\u1eeb c\u00e1i t\u00ean \u201cM\u00e3i m\u00e3i tu\u1ed5i 21\u201d. Tuy nhi\u00ean, th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 \u0111ang \u0111\u1ecbnh h\u00ecnh th\u00f3i quen mua s\u1eafm c\u1ee7a ch\u00fang ta theo m\u1ed9t h\u01b0\u1edbng kh\u00e1c v\u00e0 nh\u1eefng ng\u01b0\u1eddi tr\u1ebb tu\u1ed5i l\u00e0 nh\u1eefng ng\u01b0\u1eddi b\u1ecb \u1ea3nh h\u01b0\u1edfng nhi\u1ec1u nh\u1ea5t do m\u1ee9c \u0111\u1ed9 ti\u1ebfp x\u00fac v\u1edbi Internet. Kh\u00f4ng t\u1eadp trung v\u00e0o kinh doanh tr\u1ef1c tuy\u1ebfn c\u0169ng l\u00e0 m\u1ed9t nguy\u00ean do cho s\u1ef1 ph\u00e1 s\u1ea3n c\u1ee7a Forever 21 khi th\u1eddi trang v\u00e0 l\u00e0m \u0111\u1eb9p l\u00e0 s\u1ea3n ph\u1ea9m b\u00e1n ch\u1ea1y nh\u1ea5t tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. V\u1edbi ng\u00e2n s\u00e1ch h\u1ea1n h\u1eb9p, \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ch\u00ednh c\u1ee7a Forever 21 \u0111ang d\u1ea7n \u0111\u1ed5i sang mua s\u1eafm tr\u1ef1c tuy\u1ebfn v\u00ec s\u1ef1 v\u00f4 h\u1ea1n trong l\u1ef1a ch\u1ecdn \u0111\u1ec3 th\u1ec3 hi\u1ec7n b\u1ea3n th\u00e2n m\u00ecnh, v\u1edbi m\u1ed9t m\u1ee9c gi\u00e1 c\u00f2n r\u1ebb h\u01a1n.<\/span><\/p>\n

V\u1edbi s\u1ef1 hi\u1ec7n di\u1ec7n n\u1ed5i b\u1eadt tr\u00ean c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i, s\u1eed d\u1ee5ng nh\u1eefng ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng v\u00e0 s\u1ef1 t\u01b0\u1eddng t\u1eadn v\u1ec1 c\u00e1c xu h\u01b0\u1edbng th\u1eddi trang hi\u1ec7n h\u00e0nh, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c \u0111\u00e3 \u0111\u00e1nh b\u1ea1i Forever 21 trong tr\u00f2 ch\u01a1i n\u00e0y. Thay v\u00ec \u0111\u1ebfn c\u1eeda h\u00e0ng v\u00e0 th\u1eed qu\u1ea7n \u00e1o, r\u1ea5t nhi\u1ec1u kh\u00e1ch h\u00e0ng gi\u1edd \u0111\u00e2y c\u1ea3m th\u1ea5y thu\u1eadn ti\u1ec7n v\u1edbi vi\u1ec7c mua h\u00e0ng tr\u1ef1c tuy\u1ebfn v\u00e0 tr\u1ea3 h\u00e0ng n\u1ebfu h\u1ecd kh\u00f4ng th\u00edch.<\/span><\/p>\n

->> \u0110\u1ecdc th\u00eam: M\u1ea1ng x\u00e3 h\u1ed9i v\u1eabn l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3 \u1edf Vi\u1ec7t Nam<\/a><\/strong><\/p>\n

Xu h\u01b0\u1edbng mua s\u1eafm \u201cxanh”<\/b><\/h2>\n

\"\"<\/span><\/p>\n

B\u1ea1n c\u00f3 bi\u1ebft r\u1eb1ng 20% \u200b\u200bl\u01b0\u1ee3ng n\u01b0\u1edbc th\u1ea3i c\u1ee7a th\u1ebf gi\u1edbi v\u00e0 10% l\u01b0\u1ee3ng kh\u00ed th\u1ea3i carbon to\u00e0n c\u1ea7u \u0111\u1ebfn t\u1eeb ng\u00e0nh c\u00f4ng nghi\u1ec7p th\u1eddi trang? Nh\u1eefng m\u1eabu qu\u1ea7n \u00e1o v\u1edbi gi\u00e1 th\u00e0nh s\u1ea3n xu\u1ea5t th\u1ea5p, l\u1ea5y c\u1ea3m h\u1ee9ng t\u1eeb c\u00e1c m\u1eabu thi\u1ebft k\u1ebf, s\u1eed d\u1ee5ng lao \u0111\u1ed9ng gi\u00e1 r\u1ebb l\u00e0 c\u1ed1t l\u00f5i c\u1ee7a th\u1eddi trang nhanh, m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111\u00e3 ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi s\u1ef1 ph\u1ea3n \u1ee9ng d\u1eef d\u1ed9i c\u1ee7a x\u00e3 h\u1ed9i trong m\u1ed9t th\u1eddi gian d\u00e0i. Th\u1ebf gi\u1edbi \u0111ang nh\u1eadn ra v\u1ea5n \u0111\u1ec1 bi\u1ebfn \u0111\u1ed5i kh\u00ed h\u1eadu v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c bi\u1ec7n ph\u00e1p th\u1ef1c t\u1ebf \u0111\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 l\u1ef1a ch\u1ecdn nh\u1eefng h\u00e3ng th\u1eddi trang b\u1ec1n v\u1eefng v\u00e0 \u201cxanh” h\u01a1n: nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u vintage v\u00e0 t\u00e1i ch\u1ebf, trao \u0111\u1ed5i ho\u1eb7c mua \u0111\u1ed3 c\u0169, hay \u0111\u01a1n gi\u1ea3n l\u00e0 gi\u1ea3m m\u1ee9c ti\u00eau th\u1ee5 qu\u1ea7n \u00e1o.<\/span><\/p>\n

X\u00e3 h\u1ed9i \u0111ang ng\u00e0y c\u00e0ng th\u1ef1c s\u1ef1 \u0111\u1ec3 t\u00e2m \u0111\u1ebfn vi\u1ec7c c\u00e1c s\u1ea3n ph\u1ea9m h\u1ecd \u0111ang ti\u00eau th\u1ee5 c\u00f3 \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t m\u1ed9t c\u00e1ch nh\u00e2n \u0111\u1ea1o v\u00e0 b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng hay kh\u00f4ng. C\u00f4ng ch\u00fang \u0111ang y\u00eau c\u1ea7u \u0111\u01b0\u1ee3c nh\u00ecn th\u1ea5y nh\u1eefng c\u1ea3i ti\u1ebfn trong c\u00e1c doanh nghi\u1ec7p v\u00e0 n\u1ebfu Forever 21 kh\u00f4ng s\u1edbm nh\u1eadn ra \u0111i\u1ec1u n\u00e0y, kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd s\u1ebd r\u1eddi \u0111i \u0111\u1ec3 \u0111\u1ebfn v\u1edbi nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u mang l\u1ea1i nhi\u1ec1u gi\u00e1 tr\u1ecb h\u01a1n.<\/span><\/p>\n

Ch\u00fang t\u00f4i k\u1ebft lu\u1eadn r\u1eb1ng<\/b>, sai l\u1ea7m c\u1ee7a Forever 21 n\u1eb1m \u1edf s\u1ef1 m\u1edf r\u1ed9ng nhanh ch\u00f3ng trong khi b\u1ecf qua th\u1ef1c t\u1ebf r\u1eb1ng s\u1edf th\u00edch v\u00e0 c\u00e1ch mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang thay \u0111\u1ed5i m\u1ea1nh m\u1ebd.<\/span><\/p>\n

->> B\u1ea1n c\u00f3 th\u1ec3 quan t\u00e2m: Vi\u1ec7t Nam trong n\u0103m 2019: Qu\u1ed1c gia xu\u1ea5t kh\u1ea9u d\u1ec7t may l\u1edbn th\u1ee9 hai th\u1ebf gi\u1edbi?<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Bi\u1ec3u t\u01b0\u1ee3ng c\u1ee7a th\u1eddi trang nhanh \u0110\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u00e0o \u0111\u1ea7u nh\u1eefng n\u0103m 2000 b\u1edfi hai ng\u01b0\u1eddi nh\u1eadp c\u01b0 H\u00e0n Qu\u1ed1c Do Won v\u00e0 Jin Sook Chang, kh\u00e1i ni\u1ec7m th\u1eddi trang th\u1eddi \u0111i\u1ec3m \u0111\u00f3 r\u1ea5t kh\u00e1c so v\u1edbi ng\u00e0y nay. Th\u1eddi trang t\u1eebng l\u00e0 m\u1ed9t th\u1ee9 g\u00ec \u0111\u00f3 r\u1ea5t \u0111\u1ed9c quy\u1ec1n, nh\u1eefng m\u1eabu qu\u1ea7n \u00e1o […]<\/p>\n","protected":false},"author":1,"featured_media":82938,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1,841,842,840,847],"tags":[481,172,541,402],"class_list":["post-82934","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-logistics","category-thi-truong","category-sales-marketing","category-tmdt","category-xu-huong","tag-ban-hang-da-kenh","tag-e-commerce","tag-thoi-trang","tag-thuong-mai-dien-tu"],"_links":{"self":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts\/82934","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/comments?post=82934"}],"version-history":[{"count":0,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts\/82934\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/media\/82938"}],"wp:attachment":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/media?parent=82934"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/categories?post=82934"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/tags?post=82934"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}