{"id":82814,"date":"2019-10-04T09:07:58","date_gmt":"2019-10-04T09:07:58","guid":{"rendered":"http:\/\/blog.boxme.asia\/vi\/?p=82814"},"modified":"2019-10-04T09:07:58","modified_gmt":"2019-10-04T09:07:58","slug":"shopee-vuot-qua-lazada-tai-thi-truong-thuong-mai-dien-tu-dong-nam-a-bai-hoc-ve-noi-dia-hoa","status":"publish","type":"post","link":"https:\/\/boxme.asia\/vi\/shopee-vuot-qua-lazada-tai-thi-truong-thuong-mai-dien-tu-dong-nam-a-bai-hoc-ve-noi-dia-hoa\/","title":{"rendered":"Shopee v\u01b0\u1ee3t qua Lazada t\u1ea1i th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0110\u00f4ng Nam \u00c1: B\u00e0i h\u1ecdc v\u1ec1 n\u1ed9i \u0111\u1ecba h\u00f3a"},"content":{"rendered":"

Ti\u1ec1m n\u0103ng n\u1ec1n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed t\u1ea1i \u0110\u00f4ng Nam \u00c1<\/strong><\/h2>\n

V\u1edbi d\u00e2n s\u1ed1 tr\u1ebb h\u00f3a l\u00ean t\u1edbi 650 tri\u1ec7u ng\u01b0\u1eddi, \u0110\u00f4ng Nam \u00c1 (\u0110N\u00c1) \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn l\u00e0 khu v\u1ef1c internet ph\u00e1t tri\u1ec3n nhanh nh\u1ea5t th\u1ebf gi\u1edbi trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y.<\/span><\/p>\n

M\u1ed9t nghi\u00ean c\u1ee9u chung gi\u1eefa Google v\u00e0 Temasek Holdings v\u00e0o n\u0103m 2018 \u0111\u00e3 d\u1ef1 \u0111o\u00e1n r\u1eb1ng n\u1ec1n kinh t\u1ebf s\u1ed1 t\u1ea1i \u0110N\u00c1 s\u1ebd t\u0103ng g\u1ea5p ba l\u1ea7n v\u00e0o n\u0103m 2025, t\u1ee9c l\u00e0 \u0111\u1ea1t 240 t\u1ef7 USD. L\u00e0 \u0111\u1ed9ng l\u1ef1c ch\u00ednh c\u1ee7a n\u1ec1n kinh t\u1ebf, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed d\u1ef1 ki\u1ebfn \u200b\u200bs\u1ebd \u0111\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 102 t\u1ef7 \u0111\u00f4 la M\u1ef9 tr\u00ean t\u1ed5ng giao d\u1ecbch v\u00e0o n\u0103m 2025.<\/span><\/p>\n

Hi\u1ec7n nay, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ch\u1ec9 chi\u1ebfm 2-3% t\u1ed5ng doanh s\u1ed1 b\u00e1n l\u1ebb t\u1ea1i \u0110N\u00c1. \u1ede giai \u0111o\u1ea1n \u0111\u1ea7u c\u1ee7a s\u1ef1 thay \u0111\u1ed5i t\u1eeb mua h\u00e0ng tr\u1ef1c ti\u1ebfp sang mua h\u00e0ng online, th\u1ecb tr\u01b0\u1eddng v\u1eabn ch\u01b0a \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao. Do \u0111\u00f3, kh\u00f4ng l\u1ea5y l\u00e0m ng\u1ea1c nhi\u00ean khi c\u00f3 nhi\u1ec1u t\u1eadp \u0111o\u00e0n c\u1ea3 trong n\u01b0\u1edbc v\u00e0 qu\u1ed1c t\u1ebf \u0111ang c\u1ea1nh tranh kh\u1ed1c li\u1ec7t \u0111\u1ec3 gi\u00e0nh v\u1ecb tr\u00ed d\u1eabn \u0111\u1ea7u trong cu\u1ed9c chi\u1ebfn n\u00e0y.<\/span><\/p>\n

Shopee chi\u1ebfm l\u0129nh v\u1ecb th\u1ebf<\/strong><\/h2>\n

Quay tr\u1edf l\u1ea1i n\u0103m 2016, Lazada l\u00e0 m\u1ed9t c\u00f4ng ty th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u1edbn nh\u1ea5t khu v\u1ef1c v\u00e0o th\u1eddi \u0111i\u1ec3m \u0111\u00f3, c\u00f3 tr\u1ee5 s\u1edf \u0111\u1eb7t t\u1ea1i Singapore \u0111\u01b0\u1ee3c b\u00e0n tay c\u1ee7a Alibaba \u201cth\u00e2u t\u00f3m\u201d. C\u00f3 v\u1ebb nh\u01b0 \u0111\u00f3 l\u00e0 b\u01b0\u1edbc \u0111i \u0111\u00fang \u0111\u1eafn c\u1ee7a \u201cg\u00e3 kh\u1ed5ng l\u1ed3\u201d \u0111ang th\u1ed1ng tr\u1ecb th\u1ecb tr\u01b0\u1eddng mua s\u1eafm tr\u1ef1c tuy\u1ebfn Trung Qu\u1ed1c, mong mu\u1ed1n m\u1edf r\u1ed9ng sang khu v\u1ef1c \u0110N\u00c1 nh\u01b0 l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a k\u1ebf ho\u1ea1ch to\u00e0n c\u1ea7u h\u00f3a v\u00ec c\u00e1c qu\u1ed1c gia n\u00e0y c\u00f3 n\u1ec1n v\u0103n h\u00f3a v\u00e0 kinh t\u1ebf g\u1ea7n gi\u1ed1ng v\u1edbi Trung Qu\u1ed1c.<\/span><\/p>\n

\"\"<\/span><\/p>\n

Top 5 n\u1ec1n t\u1ea3ng Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u1edbn nh\u1ea5t \u0110N\u00c1, Qu\u00fd 2, 2019.<\/em><\/p>\n

Tuy nhi\u00ean 3,5 n\u0103m sau \u0111\u00f3, Lazada \u0111\u00e3 b\u1ecb m\u1ea5t th\u1ecb ph\u1ea7n \u1edf nh\u1eefng th\u1ecb tr\u01b0\u1eddng ch\u00ednh v\u00e0 th\u1eadm ch\u00ed v\u1ecb tr\u00ed s\u1ed1 1 \u1edf khu v\u1ef1c c\u1ee7a h\u1ecd \u0111ang b\u1ecb \u0111e d\u1ecda so\u00e1n ng\u00f4i b\u1edfi Shopee \u2013 m\u1ed9t chi nh\u00e1nh c\u1ee7a Sea Group c\u00f3 tr\u1ee5 s\u1edf c\u0169ng \u0111\u01b0\u1ee3c \u0111\u1eb7t t\u1ea1i Singapore<\/span>. S\u1ed1 li\u1ec7u t\u1eeb iPrice cho th\u1ea5y trong qu\u00fd 2 n\u0103m 2019, Shopee x\u1ebfp th\u1ee9 nh\u1ea5t v\u1edbi l\u01b0\u1ee3t truy c\u1eadp trung b\u00ecnh th\u00e1ng l\u00e0 200,2 tri\u1ec7u trong khi con s\u1ed1 n\u00e0y c\u1ee7a Lazada l\u00e0 174,4 tri\u1ec7u. B\u00e1o c\u00e1o \u0111\u01b0\u1ee3c thu th\u1eadp t\u1eeb l\u01b0\u1ee3t truy c\u1eadp c\u1ea3 m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n v\u00e0 thi\u1ebft b\u1ecb di \u0111\u1ed9ng, s\u1eed d\u1ee5ng d\u1eef li\u1ec7u t\u1eeb App Annie v\u00e0 SameWeb t\u1ea1i 6 qu\u1ed1c gia ch\u00ednh: Indonesia, Vi\u1ec7t Nam, Philippines, Malaysia, Singapore v\u00e0 Th\u00e1i Lan. Ngo\u00e0i ra, Shoppe c\u0169ng l\u00e0 \u1ee9ng d\u1ee5ng ph\u1ed5 bi\u1ebfn nh\u1ea5t trong khu v\u1ef1c v\u1edbi s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng l\u1edbn nh\u1ea5t h\u00e0ng th\u00e1ng.<\/span><\/p>\n

V\u1eady Shopee \u0111\u00e3 th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c g\u00ec \u0111\u1ec3 gi\u00e0nh chi\u1ebfn th\u1eafng tr\u01b0\u1edbc Lazada – m\u1ed9t c\u00f4ng ty h\u00e0ng \u0111\u1ea7u v\u1edbi ngu\u1ed3n l\u1ef1c kh\u1ed5ng l\u1ed3 trong kho\u1ea3ng th\u1eddi gian ng\u1eafn nh\u01b0 v\u1eady?<\/span><\/p>\n

1. Tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng<\/span><\/h3>\n

Shopee s\u1edbm nh\u1eadn th\u1ee9c r\u1eb1ng trong t\u01b0\u01a1ng lai, thi\u1ebft b\u1ecb di \u0111\u1ed9ng l\u00e0 \u201c\u0111\u1ea5u tr\u01b0\u1eddng\u201d ch\u00ednh c\u1ee7a Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. Theo nghi\u00ean c\u1ee9u c\u1ee7a Google v\u00e0 Temasek, th\u1eddi gian s\u1eed d\u1ee5ng Internet tr\u00ean c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng t\u1ea1i \u0110\u00f4ng Nam \u00c1 l\u00e0 cao nh\u1ea5t tr\u00ean khu v\u1ef1c (3,6 gi\u1edd\/ ng\u00e0y\/ ng\u01b0\u1eddi). Do \u0111\u00f3, c\u00f4ng ty s\u1eed d\u1ee5ng c\u00e1ch ti\u1ebfp c\u1eadn \u0111\u1ea7u ti\u00ean l\u00e0 t\u1ea1o \u1ee9ng d\u1ee5ng tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng, \u0111\u1ea7u t\u01b0 nhi\u1ec1u ngu\u1ed3n l\u1ef1c v\u00e0o ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng di \u0111\u1ed9ng.<\/span><\/p>\n

Ng\u01b0\u1eddi d\u00f9ng \u1ee9ng d\u1ee5ng c\u00f3 xu h\u01b0\u1edbng trung th\u00e0nh h\u01a1n v\u00e0 chi nhi\u1ec1u ti\u1ec1n h\u01a1n cho m\u1ed7i \u0111\u01a1n h\u00e0ng so v\u1edbi ng\u01b0\u1eddi d\u00f9ng web. Lu\u00f4n \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t trong nh\u1eefng \u1ee9ng d\u1ee5ng mua s\u1eafm tr\u1ef1c tuy\u1ebfn ph\u1ed5 bi\u1ebfn nh\u1ea5t t\u1ea1i khu v\u1ef1c, Shopee \u0111\u00e3 ch\u1ecdn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng th\u01b0\u1eddng xuy\u00ean s\u1eed d\u1ee5ng internet tr\u00ean di \u0111\u1ed9ng \u0111\u1ec3 thu\u1eadn ti\u1ec7n trong vi\u1ec7c giao d\u1ecbch h\u01a1n trong khi Lazada b\u1eadn r\u1ed9n ch\u1ea1y theo l\u01b0\u1ee3ng truy c\u1eadp trang web.<\/span><\/p>\n

2. N\u1ed9i \u0111\u1ecba h\u00f3a<\/span><\/h3>\n

\u0110\u1ec3 x\u00e2y d\u1ef1ng s\u1ef1 trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m \u0111\u00e1ng nh\u1edb cho ng\u01b0\u1eddi d\u00f9ng, Shopee t\u1eadp trung r\u1ea5t nhi\u1ec1u v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng \u201csi\u00eau\u201d n\u1ed9i \u0111\u1ecba h\u00f3a. \u0110\u1ec3 \u0111\u1ea3m b\u1ea3o \u1ee9ng d\u1ee5ng c\u00f3 kh\u1ea3 n\u0103ng ph\u1ee5c v\u1ee5 cho m\u1ecdi qu\u1ed1c gia kh\u00e1c nhau, Shopee thu\u00ea nh\u00e2n vi\u00ean l\u00e0m vi\u1ec7c \u1edf c\u00e1c \u0111\u1ecba ph\u01b0\u01a1ng, nh\u1eefng ng\u01b0\u1eddi am hi\u1ec3u v\u1ec1 v\u0103n h\u00f3a v\u00e0 phong t\u1ee5c c\u1ee7a qu\u1ed1c gia. Shopee c\u0169ng h\u1ee3p t\u00e1c v\u1edbi c\u00e1c ng\u00e2n h\u00e0ng \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 c\u00e1c \u0111\u1ed1i t\u00e1c h\u1eadu c\u1ea7n \u1edf m\u1ed7i n\u01b0\u1edbc \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o tr\u1ea3i nghi\u1ec7m mua s\u1eafm v\u00e0 giao h\u00e0ng thu\u1eadn l\u1ee3i v\u00e0 hi\u1ec7u qu\u1ea3.<\/span><\/p>\n

\"\"<\/span><\/p>\n

Nam ca s\u1ef9 S\u01a1n T\u00f9ng MTP – m\u1ed9t trong nh\u1eefng g\u01b0\u01a1ng m\u1eb7t hot nh\u1ea5t c\u1ee7a showbiz Vi\u1ec7t.<\/em><\/p>\n

\u0110\u01a1n c\u1eed nh\u01b0 Th\u00e1i Lan v\u00e0 Vi\u1ec7t Nam, hai qu\u1ed1c gia \u0111\u00e3 ch\u1ee9ng minh s\u1ef1 th\u00e0nh c\u00f4ng khi l\u1ef1a ch\u1ecdn ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng \u1edf qu\u1ed1c gia \u0111\u1ec3 \u0111\u1ea1i di\u1ec7n cho th\u01b0\u01a1ng hi\u1ec7u. Trong khi ng\u01b0\u1eddi Th\u00e1i chu\u1ed9ng nh\u1eefng ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng \u0111a \u201cch\u1ee7ng t\u1ed9c\u201d th\u00ec Vi\u1ec7t Nam m\u1eddi nh\u1eefng ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng kh\u00e1c nhau cho m\u1ed7i chi\u1ebfn d\u1ecbch: t\u1eeb \u00e2m nh\u1ea1c, phim \u1ea3nh \u0111\u1ebfn h\u00e0i k\u1ecbch v\u00e0 c\u1ea3 th\u1ec3 thao \u0111\u1ec3 ti\u1ebfp c\u1eadn c\u00e0ng nhi\u1ec1u ng\u01b0\u1eddi c\u00e0ng t\u1ed1t.<\/span><\/p>\n

3. D\u1ec5 d\u00e0ng tham gia \u201ccu\u1ed9c ch\u01a1i\u201d<\/span><\/h3>\n

B\u1eaft \u0111\u1ea7u l\u00e0 m\u1ed9t m\u00f4 h\u00ecnh C2C (Customer to Customer), Shopee \u0111\u00e3 c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t m\u1ea1ng l\u01b0\u1edbi ng\u01b0\u1eddi mua v\u00e0 ng\u01b0\u1eddi b\u00e1n kh\u1ed5ng l\u1ed3 m\u00e0 kh\u00f4ng c\u00f3 b\u1ea5t k\u1ef3 m\u1ed1i lo ng\u1ea1i n\u00e0o v\u1ec1 h\u00e0ng t\u1ed3n kho. B\u1ea5t k\u1ef3 ai c\u0169ng c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh ng\u01b0\u1eddi b\u00e1n h\u00e0ng tr\u00ean Shopee v\u00e0 s\u1eed d\u1ee5ng c\u00e1c d\u1ecbch v\u1ee5 h\u1eadu c\u1ea7n c\u1ee7a m\u00ecnh. \u0110N\u00c1 l\u00e0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng \u0111\u1eb7c bi\u1ec7t v\u1edbi r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p nh\u1ecf v\u00e0 kh\u00f4ng c\u00f3 nhi\u1ec1u doanh nghi\u1ec7p l\u1edbn. Do \u0111\u00f3, b\u1eb1ng c\u00e1ch thu h\u00fat nh\u1eefng ng\u01b0\u1eddi b\u00e1n nh\u1ecf n\u00e0y v\u00e0o n\u1ec1n t\u1ea3ng Shopee b\u1eb1ng c\u00e1c chi\u1ebfn thu\u1eadt marketing kh\u00e1c nhau, Shopee c\u0169ng c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 \u0111a d\u1ea1ng v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 ng\u01b0\u1eddi d\u00f9ng hi\u1ec7n t\u1ea1i c\u1ee7a h\u1ecd. Ch\u00ednh v\u00ec v\u1eady, m\u1ed9t c\u00e1i g\u1ecdi l\u00e0 \u201chi\u1ec7u \u1ee9ng m\u1ea1ng\u201d \u0111\u01b0\u1ee3c t\u1ea1o ra khi ng\u00e0y c\u00e0ng nhi\u1ec1u ng\u01b0\u1eddi b\u1eaft \u0111\u1ea7u tham gia v\u00e0o n\u1ec1n t\u1ea3ng n\u00e0y.<\/span><\/p>\n

Th\u00fac \u0111\u1ea9y l\u00e0n s\u00f3ng ng\u01b0\u1eddi d\u00f9ng t\u0103ng l\u00ean ch\u00f3ng m\u1eb7t, Shopee th\u1eadm ch\u00ed c\u00f2n d\u1ec5 d\u00e0ng h\u01a1n khi b\u1eaft \u0111\u1ea7u l\u00e0m vi\u1ec7c v\u1edbi m\u00f4 h\u00ecnh B2C (Business to Customer) c\u1ee7a m\u00ecnh, \u0111\u01b0a c\u00e1c nh\u00e0 cung c\u1ea5p \u0111\u1ea7u ng\u00e0nh l\u00ean s\u00e0n \u0111\u1ec3 c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp v\u1edbi Lazada.<\/span><\/p>\n

4. Khuy\u1ebfn m\u00e3i & Gi\u1ea3m gi\u00e1<\/span><\/h3>\n

\"\"<\/span><\/p>\n

C\u00f3 s\u1ef1 kh\u1edfi \u0111\u1ea7u mu\u1ed9n h\u01a1n so v\u1edbi Lazada, Shopee kh\u00f4ng d\u00e0nh nhi\u1ec1u ti\u1ec1n cho qu\u1ea3ng c\u00e1o nh\u01b0ng v\u1eabn t\u00ecm c\u00e1ch thu h\u00fat kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c chi\u1ebfn d\u1ecbch khuy\u1ebfn m\u00e3i<\/a> v\u00e0 gi\u1ea3m gi\u00e1. D\u1ef1a tr\u00ean b\u00e1o c\u00e1o t\u00e0i ch\u00ednh c\u1ee7a Shopee trong nh\u1eefng n\u0103m \u0111\u1ea7u ti\u00ean, 90% chi ti\u00eau cho marketing \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho c\u00e1c chi\u1ebfn d\u1ecbch n\u00e0y. Th\u00f4ng qua \u01b0u \u0111\u00e3i mi\u1ec5n ph\u00ed v\u1eadn chuy\u1ec3n, flash sale v\u00e0 phi\u1ebfu gi\u1ea3m gi\u00e1 cho c\u1ea3 ng\u01b0\u1eddi mua v\u00e0 ng\u01b0\u1eddi b\u00e1n, Shopee thu h\u00fat m\u1ed9t l\u01b0\u1ee3ng \u0111\u00e1ng k\u1ec3 ng\u01b0\u1eddi mua h\u00e0ng tr\u1ef1c tuy\u1ebfn t\u00ecm \u0111\u1ebfn h\u1ecd t\u1eeb c\u00e1c n\u1ec1n t\u1ea3ng kh\u00e1c nhau.<\/span><\/p>\n

Lazada kh\u00f4ng th\u1ec3 th\u00edch nghi<\/strong><\/h2>\n

Kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn r\u1eb1ng ho\u1ea1t \u0111\u1ed9ng c\u1ee7a Lazada \u0111\u00e3 b\u1ecb \u0111\u00ecnh tr\u1ec7 do qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i t\u1eeb Rocket Internet sang Alibaba, nh\u01b0ng th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng c\u00f3 kh\u1ea3 n\u0103ng \u201cn\u1ed9i \u0111\u1ecba h\u00f3a\u201d s\u1ea3n ph\u1ea9m l\u00e0 l\u00fd do ch\u00ednh khi\u1ebfn h\u1ecd kh\u00f3 \u0111\u00e1nh b\u1ea1i \u0111\u01b0\u1ee3c Shopee.<\/span><\/p>\n

\"\"<\/span><\/p>\n

Sau khi Alibaba l\u00ean n\u1eafm quy\u1ec1n, c\u00f4ng ty \u0111\u00e3 thay \u0111\u1ed5i h\u01b0\u1edbng ph\u00e1t tri\u1ec3n c\u1ee7a Lazada tr\u1edf th\u00e0nh m\u1ed9t n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed kh\u1ed5ng l\u1ed3 nh\u01b0 Taobao c\u1ee7a h\u1ecd \u1edf Trung Qu\u1ed1c. C\u00e1c th\u01b0\u01a1ng nh\u00e2n Trung Qu\u1ed1c \u0111\u01b0\u1ee3c khuy\u1ebfn kh\u00edch b\u00e1n h\u00e0ng tr\u00ean Lazada, c\u00f9ng v\u1edbi vi\u1ec7c c\u1eaft gi\u1ea3m \u0111\u00e1ng k\u1ec3 chi ti\u00eau marketing nh\u01b0 khuy\u1ebfn m\u00e3i v\u00e0 gi\u1ea3m gi\u00e1. H\u00e0nh \u0111\u1ed9ng n\u00e0y m\u1edf ra c\u01a1 h\u1ed9i cho ng\u01b0\u1eddi d\u00f9ng \u0110N\u00c1 v\u00e0o chu\u1ed7i cung \u1ee9ng \u201cqu\u00e1 m\u1ee9c\u201d c\u1ee7a Trung Qu\u1ed1c, tuy nhi\u00ean \u0111i\u1ec1u n\u00e0y \u0111\u00e3 g\u00e2y ph\u1ea3n t\u00e1c d\u1ee5ng. Nhi\u1ec1u kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y b\u1ed1i r\u1ed1i gi\u1eefa h\u00e0ng tr\u0103m s\u1ea3n ph\u1ea9m v\u1edbi m\u00f4 t\u1ea3 thu\u1ed9c t\u00ednh nh\u01b0 t\u1eeb Google D\u1ecbch. Vi\u1ec7c thi\u1ebfu c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i c\u0169ng bi\u1ebfn kh\u00e1ch h\u00e0ng \u0111i \u0111\u1ebfn c\u00e1c l\u1ef1a ch\u1ecdn thay th\u1ebf kh\u00e1c.<\/span><\/p>\n

C\u00e1c nh\u00e0 qu\u1ea3n l\u00fd \u0111ang c\u1ed1 g\u1eafng sao ch\u00e9p th\u00e0nh c\u00f4ng c\u1ee7a h\u1ecd \u1edf Trung Qu\u1ed1c \u0111\u1ec3 \u00e1p d\u1ee5ng v\u00e0o khu v\u1ef1c m\u00e0 kh\u00f4ng c\u00f3 b\u1ea5t k\u1ef3 t\u00ecm hi\u1ec3u tr\u01b0\u1edbc n\u00e0o v\u1ec1 v\u0103n h\u00f3a \u0111\u1ecba ph\u01b0\u01a1ng. \u201cC\u00e2u tr\u1ea3 l\u1eddi m\u00e0 ch\u00fang t\u00f4i nh\u1eadn \u0111\u01b0\u1ee3c c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c c\u00e2u h\u1ecfi \u0111\u1ec1u \u0111\u01b0\u1ee3c m\u1edf \u0111\u1ea7u b\u1eb1ng \u2018\u1ede Tmall\/Taobao, ch\u00fang t\u00f4i \u0111\u00e3\u2026\u2019 ho\u1eb7c \u2018\u1ede Trung Qu\u1ed1c, \u0111\u00e2y l\u00e0 c\u00e1ch m\u1ecdi th\u1ee9 di\u1ec5n ra\u2019\u201d, m\u1ed9t s\u1ed1 qu\u1ea3n l\u00fd Vi\u1ec7t Nam chia s\u1ebb. V\u1ea5n \u0111\u1ec1 \u1edf \u0111\u00e2y ch\u00ednh l\u00e0, \u0111\u00f3 kh\u00f4ng ph\u1ea3i Tmall\/ Taobao hay nh\u01b0 Vi\u1ec7t Nam c\u0169ng kh\u00f4ng ph\u1ea3i l\u00e0 Trung Qu\u1ed1c. N\u0103m ngo\u00e1i, Lazada Vi\u1ec7t Nam \u0111\u00e3 \u0111\u01b0a ra k\u1ebf ho\u1ea1ch b\u00e1n gi\u1ea5y v\u1ec7 sinh s\u1ed1 l\u01b0\u1ee3ng l\u1edbn v\u00e0 d\u1ef1 ki\u1ebfn s\u1ebd \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng vang d\u1ed9i nh\u01b0 \u1edf Trung Qu\u1ed1c. Tuy nhi\u00ean, th\u1ecb tr\u01b0\u1eddng mua s\u1eafm tr\u1ef1c tuy\u1ebfn v\u1eabn c\u00f2n ch\u01b0a ph\u00e1t tri\u1ec3n c\u1ee7a Vi\u1ec7t Nam t\u01b0\u01a1ng \u0111\u1ed1i nh\u1ecf v\u1edbi l\u01b0\u1ee3ng ng\u01b0\u1eddi mua \u00edt, kh\u00f4ng \u0111\u1ee7 \u0111\u1ec3 mua s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m s\u1ea3n xu\u1ea5t ra. Cu\u1ed1i c\u00f9ng, Lazada c\u0169ng ch\u1ec9 b\u00e1n \u0111\u01b0\u1ee3c m\u1ed9t ph\u1ea7n nh\u1ecf so v\u1edbi m\u1ee5c ti\u00eau ban \u0111\u1ea7u \u0111\u1ec1 ra.<\/span><\/p>\n

Lazada \u0111\u00e3 thay \u0111\u1ed5i CEO ba l\u1ea7n trong 9 th\u00e1ng, cho th\u1ea5y d\u1ea5u hi\u1ec7u c\u1ed1 g\u1eafng kh\u1eafc ph\u1ee5c v\u1ea5n \u0111\u1ec1. Khi Shopee \u0111ang t\u1eadp trung m\u1ea1nh v\u00e0o n\u1ed9i \u0111\u1ecba h\u00f3a, Lazada c\u00f3 kh\u1ea3 n\u0103ng b\u1ecb b\u1ecf l\u1ea1i ph\u00eda sau n\u1ebfu h\u1ecd v\u1eabn ti\u1ebfp t\u1ee5c mang nh\u1eefng g\u00ec \u0111ang ho\u1ea1t \u0111\u1ed9ng \u1edf Trung Qu\u1ed1c \u0111\u1ebfn \u0110\u00f4ng Nam \u00c1. V\u00e0 v\u1edbi s\u1ef1 t\u1ee5t d\u1ed1c c\u1ee7a Lazada, th\u1ecb tr\u01b0\u1eddng m\u00e0 h\u1ecd \u0111ang chi\u1ebfm gi\u1eef s\u1ebd kh\u00f4ng \u1edf \u0111\u00f3 l\u00e2u d\u00e0i tr\u01b0\u1edbc khi b\u1ecb c\u00e1c \u0111\u1ed1i th\u1ee7 m\u1ea1nh kh\u00e1c c\u01b0\u1edbp \u0111i<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Ti\u1ec1m n\u0103ng n\u1ec1n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed t\u1ea1i \u0110\u00f4ng Nam \u00c1 V\u1edbi d\u00e2n s\u1ed1 tr\u1ebb h\u00f3a l\u00ean t\u1edbi 650 tri\u1ec7u ng\u01b0\u1eddi, \u0110\u00f4ng Nam \u00c1 (\u0110N\u00c1) \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn l\u00e0 khu v\u1ef1c internet ph\u00e1t tri\u1ec3n nhanh nh\u1ea5t th\u1ebf gi\u1edbi trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y. M\u1ed9t nghi\u00ean c\u1ee9u chung gi\u1eefa Google v\u00e0 Temasek Holdings v\u00e0o n\u0103m 2018 […]<\/p>\n","protected":false},"author":1,"featured_media":82819,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[841,840],"tags":[],"class_list":["post-82814","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thi-truong","category-tmdt"],"_links":{"self":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts\/82814","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/comments?post=82814"}],"version-history":[{"count":0,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts\/82814\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/media\/82819"}],"wp:attachment":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/media?parent=82814"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/categories?post=82814"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/tags?post=82814"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}