{"id":82376,"date":"2019-01-02T09:54:58","date_gmt":"2019-01-02T09:54:58","guid":{"rendered":"http:\/\/blog.boxme.asia\/vi\/?p=82376"},"modified":"2019-01-02T09:54:58","modified_gmt":"2019-01-02T09:54:58","slug":"thiet-ke-website-ban-hang-xu-huong-2019","status":"publish","type":"post","link":"https:\/\/boxme.asia\/vi\/thiet-ke-website-ban-hang-xu-huong-2019\/","title":{"rendered":"V\u00ec sao thi\u1ebft k\u1ebf website b\u00e1n h\u00e0ng l\u00e0 xu h\u01b0\u1edbng kinh doanh c\u1ee7a n\u0103m 2019?"},"content":{"rendered":"

Theo Statista, s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng mua h\u00e0ng tr\u00ean k\u00eanh online v\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u1ea1t con s\u1ed1 49,8 tri\u1ec7u ng\u01b0\u1eddi t\u00ednh \u0111\u1ebfn cu\u1ed1i n\u0103m 2018. Th\u1ecb tr\u01b0\u1eddng mua s\u1eafm tr\u1ef1c tuy\u1ebfn c\u0169ng \u0111ang r\u1ea5t s\u00f4i \u0111\u1ed9ng v\u1edbi m\u1ee9c t\u0103ng tr\u01b0\u1edfng b\u00ecnh qu\u00e2n 22%\/n\u0103m (Theo nh\u1eadn \u0111\u1ecbnh c\u1ee7a Nielsen). <\/span><\/p>\n

Nh\u1eefng nh\u00e0 b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn \u0111\u00e3 lu\u00f4n b\u1eaft k\u1ecbp theo xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng b\u1eb1ng c\u00e1ch thi\u1ebft k\u1ebf website th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. Th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn \u0111ang r\u1ea5t m\u00e0u m\u1ee1, do \u0111\u00f3 vi\u1ec7c kh\u00f4ng c\u00f3 website b\u00e1n h\u00e0ng ch\u1eafc ch\u1eafn s\u1ebd l\u00e0 m\u1ed9t thi\u1ebfu s\u00f3t r\u1ea5t l\u1edbn. Ti\u1ebfp n\u1ed1i 2018 v\u1edbi nh\u1eefng con s\u1ed1 \u1ea5n t\u01b0\u1ee3ng tr\u00ean, n\u0103m 2019 h\u1ee9a h\u1eb9n s\u1ebd l\u00e0 m\u1ed9t n\u0103m ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 t\u0103ng tr\u01b0\u1edfng s\u1ed1 l\u01b0\u1ee3ng l\u1edbn website b\u00e1n h\u00e0ng.<\/span><\/p>\n

Xu h\u01b0\u1edbng ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng qua website th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/span><\/h2>\n

Theo s\u1ed1 li\u1ec7u t\u1eeb Sapo (th\u00e1ng 1\/2018), 90% c\u1eeda h\u00e0ng t\u1ea1i Vi\u1ec7t Nam s\u1eed d\u1ee5ng website \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Th\u1ef1c t\u1ebf cho th\u1ea5y g\u1ea7n \u2154 d\u00e2n s\u1ed1 Vi\u1ec7t Nam (60%) \u0111ang ti\u1ebfp c\u1eadn th\u01b0\u1eddng xuy\u00ean v\u1edbi internet (Theo Kantar Worldpanel, 2017). V\u00ec v\u1eady, c\u00e1c c\u1eeda h\u00e0ng th\u1ef1c t\u1ebf d\u1ea7n chuy\u1ec3n sang ti\u1ebfp c\u1eadn v\u00e0 b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb hi\u1ebfu, s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng. C\u1ee5 th\u1ec3 l\u00e0 th\u1ecb tr\u01b0\u1eddng TP. H\u1ed3 Ch\u00ed Minh \u0111\u00e3 c\u00f3 nh\u1eefng t\u00edn hi\u1ec7u r\u00f5 r\u1ec7t trong th\u00edch \u1ee9ng v\u1edbi nhu c\u1ea7u mua s\u1eafm tr\u1ef1c tuy\u1ebfn n\u00e0y. Theo s\u1edf c\u00f4ng th\u01b0\u01a1ng TP. H\u1ed3 Ch\u00ed Minh, \u0111\u00e3 c\u00f3 h\u01a1n 61.000 website th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed trong n\u0103m 2017 \u0111\u1ec3 ph\u1ee5c v\u1ee5 kinh doanh online v\u00e0 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng tr\u00ean k\u00eanh tr\u1ef1c tuy\u1ebfn. <\/span><\/p>\n

\"Thi\u1ebft

Thi\u1ebft k\u1ebf website b\u00e1n h\u00e0ng \u0111ang l\u00e0 xu h\u01b0\u1edbng kinh doanh t\u1ea1i Vi\u1ec7t Nam<\/p><\/div>\n

Con s\u1ed1 n\u00e0y h\u1ee9a h\u1eb9n s\u1ebd ti\u1ebfp t\u1ee5c t\u0103ng l\u00ean khi th\u00f3i quen mua s\u1eafm tr\u1ef1c tuy\u1ebfn \u0111\u00e3 d\u1ea7n h\u00ecnh th\u00e0nh trong h\u00e0nh vi mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t. S\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng, t\u1ea7n su\u1ea5t mua h\u00e0ng, s\u1ed1 \u0111\u01a1n h\u00e0ng tr\u1ef1c tuy\u1ebfn li\u00ean t\u1ee5c t\u0103ng \u0111\u00e1ng k\u1ec3 trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y. V\u00ec v\u1eady, thi\u1ebft k\u1ebf website b\u00e1n h\u00e0ng trong t\u00ecnh h\u00ecnh n\u00e0y th\u1eadt s\u1ef1 l\u00e0 c\u00f4ng vi\u1ec7c quan tr\u1ecdng v\u00e0 c\u1ea7n thi\u1ebft.<\/span><\/p>\n

T\u1ea1i sao website l\u1ea1i c\u1ea7n thi\u1ebft cho vi\u1ec7c b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn?<\/span><\/h2>\n

T\u1eeb c\u00e1c doanh nghi\u1ec7p l\u1edbn b\u00e1n h\u00e0ng \u0111a k\u00eanh cho \u0111\u1ebfn nh\u1eefng c\u00e1 nh\u00e2n\/h\u1ed9 kinh doanh tr\u00ean k\u00eanh online c\u0169ng \u0111\u1ec1u c\u1ea7n website. Tr\u00ean m\u00f4i tr\u01b0\u1eddng online, website \u0111\u00f3ng vai tr\u00f2 nh\u01b0 m\u1ed9t qu\u1ea7y h\u00e0ng\/c\u1eeda h\u00e0ng ngo\u00e0i th\u1ef1c t\u1ebf. N\u00f3 l\u00e0 b\u1ed9 m\u1eb7t cho m\u1ed7i doanh nghi\u1ec7p\/c\u1eeda h\u00e0ng \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 \u201cd\u1eabn \u0111\u01b0\u1eddng\u201d h\u1ecd \u0111i \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua nhanh ch\u00f3ng. M\u1ed9t website b\u00e1n h\u00e0ng chuy\u00ean nghi\u1ec7p s\u1ebd mang \u0111\u1ebfn nhi\u1ec1u l\u1ee3i \u00edch sau:<\/span><\/p>\n

\"K\u1ebft<\/p>\n