{"id":82269,"date":"2018-11-29T07:17:50","date_gmt":"2018-11-29T07:17:50","guid":{"rendered":"http:\/\/blog.boxme.asia\/vi\/?p=82269"},"modified":"2018-11-29T07:17:50","modified_gmt":"2018-11-29T07:17:50","slug":"4-buoc-do-luong-hieu-qua-chien-dich-tiep-thi-qua-tang-khach-hang-cuoi-nam","status":"publish","type":"post","link":"https:\/\/boxme.asia\/vi\/4-buoc-do-luong-hieu-qua-chien-dich-tiep-thi-qua-tang-khach-hang-cuoi-nam\/","title":{"rendered":"4 b\u01b0\u1edbc \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb qu\u00e0 t\u1eb7ng kh\u00e1ch h\u00e0ng cu\u1ed1i n\u0103m"},"content":{"rendered":"

T\u1eb7ng qu\u00e0 kh\u00e1ch h\u00e0ng, \u0111\u1ed1i t\u00e1c d\u1ecbp cu\u1ed1i n\u0103m l\u00e0 c\u00f4ng vi\u1ec7c r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p. \u0110\u00e2y l\u1eddi th\u1eddi \u0111i\u1ec3m quan tr\u1ecdng \u0111\u1ec3 b\u1ea1n ti\u1ebfp t\u1ee5c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e0m \u0103n l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng\/\u0111\u1ed1i t\u00e1c. Nh\u01b0ng l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch t\u1eb7ng qu\u00e0 cu\u1ed1i n\u0103m? Boxme g\u1ee3i \u00fd 4 b\u01b0\u1edbc \u0111\u1ec3 \u0111o l\u01b0\u1ee3ng t\u01b0\u01a1ng \u0111\u1ed1i ch\u00ednh x\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb n\u00e0y.<\/span><\/p>\n

1\/ X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau t\u1ed5ng th\u1ec3<\/b>
\n<\/b><\/h2>\n

B\u1ea1n c\u1ea7n li\u00ean t\u1ee5c theo d\u00f5i l\u1ee3i nhu\u1eadn ROI c\u1ee7a ho\u1ea1t \u0111\u1ed9ng ph\u00e1t h\u00e0ng m\u1eabu d\u1ef1a tr\u00ean nh\u1eefng ti\u00eau ch\u00ed \u0111o l\u01b0\u1eddng b\u1ea1n \u0111\u00e3 l\u1ef1a ch\u1ecdn. M\u1ee5c ti\u00eau c\u1ea7n \u0111\u01b0\u1ee3c \u0111\u1ecbnh h\u01b0\u1edbng r\u00f5 r\u00e0ng nh\u01b0 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng v\u00e0o n\u0103m ti\u1ebfp theo; x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng; ti\u1ebfp t\u1ee5c h\u1ee3p t\u00e1c v\u1edbi \u0111\u1ed1i t\u00e1c ho\u1eb7c quy\u1ebft \u0111\u1ecbnh h\u1ee3p t\u00e1c d\u1ef1 \u00e1n m\u1edbi t\u1eeb ph\u00eda \u0111\u1ed1i t\u00e1c. T\u1eeb \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 l\u00ean k\u1ebf ho\u1ea1ch, chi\u1ebfn l\u01b0\u1ee3c, chi\u1ebfn thu\u1eadt v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee5 th\u1ec3 \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau \u0111\u00e3 \u0111\u1ec1 ra. Nh\u01b0 v\u1eady b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn \u0111\u01b0\u1ee3c m\u00f3n qu\u00e0 t\u1eb7ng ph\u00f9 h\u1ee3p c\u0169ng nh\u01b0 c\u00e1ch th\u1ee9c t\u1eb7ng ph\u00f9 h\u1ee3p.<\/span><\/p>\n

\"C\u1ea7n

C\u1ea7n x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau t\u1ed5ng th\u1ec3 cho chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb qu\u00e0 t\u1eb7ng kh\u00e1ch h\u00e0ng cu\u1ed1i n\u0103m<\/p><\/div>\n

2\/ Thi\u1ebft l\u1eadp ti\u00eau ch\u00ed \u0111o l\u01b0\u1eddng c\u00e1c m\u1ee5c ti\u00eau<\/b><\/h2>\n

B\u1eb1ng vi\u1ec7c k\u1ebft h\u1ee3p ti\u00eau ch\u00ed \u0111o l\u01b0\u1eddng v\u1edbi c\u00e1c m\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn d\u1ecbch qu\u00e0 t\u1eb7ng kh\u00e1ch h\u00e0ng cu\u1ed1i n\u0103m, b\u1ea1n c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch s\u00fac t\u00edch v\u00e0 chi ti\u1ebft, \u0111\u1ed3ng th\u1eddi bi\u1ebft \u0111\u01b0\u1ee3c ch\u1ec9 s\u1ed1 ROI sau nh\u1eefng n\u1ed5 l\u1ef1c th\u1ef1c hi\u1ec7n.<\/span>
\n<\/span>H\u00e3y theo d\u00f5i d\u1eef li\u1ec7u \u0111\u1ecbnh l\u01b0\u1ee3ng nh\u01b0 doanh s\u1ed1 t\u1ea1i c\u1eeda h\u00e0ng th\u1ef1c t\u1ebf v\u00e0 c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn. N\u1ebfu qu\u00e0 t\u1eb7ng kh\u00e1ch h\u00e0ng cu\u1ed1i n\u0103m c\u00f3 k\u00e8m phi\u1ebfu mua h\u00e0ng, m\u00e3 gi\u1ea3m gi\u00e1, b\u1ea1n c\u0169ng ph\u1ea3i t\u00ednh th\u00eam chi ph\u00ed n\u00e0y v\u00e0o gi\u00e1 tr\u1ecb qu\u00e0 t\u1eb7ng. Vi\u1ec7c t\u0103ng doanh s\u1ed1 ngay trong chi\u1ebfn d\u1ecbch qu\u00e0 t\u1eb7ng kh\u00e1ch h\u00e0ng cu\u1ed1i n\u0103m c\u0169ng l\u00e0 m\u1ed9t ti\u00eau ch\u00ed \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3.<\/span><\/p>\n

\"Theo

Theo d\u00f5i hi\u1ec7u qu\u1ea3 su\u1ed1t chi\u1ebfn d\u1ecbch v\u00e0 k\u1ef3 b\u00e1n h\u00e0ng n\u0103m sau \u0111\u1ec3 xem x\u00e9t hi\u1ec7u qu\u1ea3<\/p><\/div>\n

Ngo\u00e0i vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c d\u1eef li\u1ec7u s\u00e2u (insight) v\u00e0 c\u00e1c s\u1ed1 li\u1ec7u \u0111o l\u01b0\u1eddng \u0111\u1ecbnh l\u01b0\u1ee3ng, b\u1ea1n c\u0169ng n\u00ean theo d\u00f5i ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng tr\u00ean c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i b\u1eb1ng c\u00f4ng c\u1ee5 social listening (n\u1ebfu c\u00f3 th\u1ec3). <\/span>
\n<\/span><\/b><\/p>\n

3\/ C\u00e2n \u0111\u1ed1i gi\u00e1 tr\u1ecb qu\u00e0 t\u1eb7ng v\u1edbi gi\u00e1 tr\u1ecb m\u1ed1i quan h\u1ec7 h\u1ee3p t\u00e1c<\/b><\/h2>\n

Khi t\u1eb7ng qu\u00e0 cu\u1ed1i n\u0103m cho kh\u00e1ch h\u00e0ng\/\u0111\u1ed1i t\u00e1c, b\u1ea1n n\u00ean xem x\u00e9t kho\u1ea3n chi ph\u00ed m\u00e0 doanh nghi\u1ec7p \u0111\u00e3 ti\u00eau t\u1ed1n tr\u00ean m\u1ed7i m\u1ee5c ti\u00eau \u0111\u1ea1t \u0111\u01b0\u1ee3c. B\u1eadn c\u1ea7n l\u1ef1a ch\u1ecdn m\u1ee9c ng\u00e2n s\u00e1ch qu\u00e0 t\u1eb7ng ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng nh\u1ea5t \u0111\u1ecbnh. \u0110i\u1ec1u n\u00e0y gi\u00fap b\u1ea1n t\u1ed1i thi\u1ec3u ng\u00e2n s\u00e1ch m\u00e0 v\u1eabn mang l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ed1i \u0111a.<\/span><\/p>\n

>>>> Xem th\u00eam c\u00e1ch ch\u1ecdn qu\u00e0 t\u1eb7ng cu\u1ed1i n\u0103m ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng<\/b><\/a><\/p>\n

4\/ \u0110\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3<\/b><\/h2>\n

Trong chi\u1ebfn d\u1ecbch qu\u00e0 t\u1eb7ng kh\u00e1ch h\u00e0ng cu\u1ed1i n\u0103m, b\u1ea1n c\u1ea7n gi\u00e1m s\u00e1t nh\u1eefng s\u1ed1 li\u1ec7u c\u1ee5 th\u1ec3, chi ti\u1ebft \u0111\u1ec3 xem x\u00e9t ho\u1ea1t \u0111\u1ed9ng \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau hay ch\u01b0a, m\u1ea5t th\u1eddi gian bao l\u00e2u \u0111\u1ec3 hi\u1ec7n th\u1ef1c h\u00f3a m\u1ee5c ti\u00eau. Th\u01b0\u1eddng b\u1ea1n c\u00f3 th\u1ec3 g\u1eedi k\u00e8m c\u00e1c c\u00e2u h\u1ecfi, ho\u1eb7c kh\u1ea3o s\u00e1t \u0111\u1ec3 l\u1ea5y \u00fd ki\u1ebfn kh\u00e1ch h\u00e0ng v\u1ec1 d\u1ecbch v\u1ee5, s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh. \u0110i\u1ec1u n\u00e0y gi\u00fap doanh nghi\u1ec7p ph\u00e1t hi\u1ec7n v\u00e0 \u0111i\u1ec1u ch\u1ec9nh k\u1ecbp th\u1eddi \u0111\u1ec3 vi\u1ec7c th\u1ef1c hi\u1ec7n \u0111i \u0111\u00fang h\u01b0\u1edbng c\u1ee7a k\u1ebf ho\u1ea1ch \u0111\u1ec1 ra. Ngo\u00e0i ra, b\u1ea1n c\u0169ng s\u1ebd h\u1ea1n ch\u1ebf m\u1eafc c\u00e1c sai l\u1ea7m khi\u1ebfn chi ph\u00ed v\u01b0\u1ee3t ng\u00e2n s\u00e1ch ho\u1eb7c ph\u1ea3n \u1ee9ng ti\u00eau c\u1ef1c t\u1eeb ph\u00eda ng\u01b0\u1eddi nh\u1eadn.<\/span><\/p>\n

>> \u00a0Xem th\u00eam c\u00e1c l\u01b0u \u00fd quan tr\u1ecdng khi t\u1eb7ng qu\u00e0 kh\u00e1ch h\u00e0ng d\u1ecbp cu\u1ed1i n\u0103m<\/b><\/a><\/p>\n

\"\u0110\u1eebng

\u0110\u1eebng \u0111\u1ec3 m\u1eafc c\u00e1c sai l\u1ea7m trong chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb qu\u00e0 t\u1eb7ng cu\u1ed1i n\u0103m<\/p><\/div>\n

Tr\u00ean \u0111\u00e2y l\u00e0 4 b\u01b0\u1edbc chung nh\u1ea5t \u0111\u1ec3 \u0111o l\u01b0\u1eddng c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb qu\u00e0 t\u1eb7ng. B\u1ea1n c\u1ea7n \u0111i\u1ec1u ch\u1ec9nh \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi t\u00ednh ch\u1ea5t v\u00e0 m\u1ee5c ti\u00eau c\u1ee7a m\u1ed7i chi\u1ebfn d\u1ecbch qu\u00e0 t\u1eb7ng theo th\u1eddi \u0111i\u1ec3m, s\u1ef1 ki\u1ec7n v\u00e0 m\u00f9a v\u1ee5. \u0110i\u1ec1u quan tr\u1ecdng nh\u1ea5t l\u00e0 trong m\u1ed7i d\u1ecbp cu\u1ed1i n\u0103m, h\u00e3y l\u00ean k\u1ebf ho\u1ea1ch ngay t\u1eeb b\u00e2y gi\u1edd \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o m\u1ecdi th\u1ee9 di\u1ec5n ra \u0111\u00fang k\u1ebf ho\u1ea1ch.<\/span><\/p>\n

Tuy nhi\u00ean, cu\u1ed1i n\u0103m c\u0169ng l\u00e0 th\u1eddi \u0111i\u1ec3m b\u1eadn r\u1ed9n nh\u1ea5t. Do \u0111\u00f3, n\u1ebfu ph\u1ea3i t\u1ef1 tay th\u1ef1c hi\u1ec7n to\u00e0n b\u1ed9 chi\u1ebfn d\u1ecbch qu\u00e0 t\u1eb7ng cu\u1ed1i n\u0103m, c\u00f3 l\u1ebd b\u1ea1n s\u1ebd ph\u1ea3i \u0111au \u0111\u1ea7u s\u1eafp x\u1ebfp r\u1ea5t nhi\u1ec1u th\u1ee9. T\u1eeb vi\u1ec7c ch\u1ecdn qu\u00e0 t\u1eb7ng, thu mua qu\u00e0, d\u1ef1 tr\u1eef, ph\u00e2n lo\u1ea1i, l\u00ean danh s\u00e1ch kh\u00e1ch h\u00e0ng, \u0111\u00f3ng g\u00f3i r\u1ed3i t\u00ecm \u0111\u1ed1i t\u00e1c v\u1eadn chuy\u1ec3n qu\u00e0 t\u1eb7ng v\u00e0 r\u1ea5t nhi\u1ec1u c\u00f4ng vi\u1ec7c kh\u00f4ng t\u00ean kh\u00e1c. \u0110\u1eb7c bi\u1ec7t l\u00e0 khi danh s\u00e1ch ng\u01b0\u1eddi nh\u1eadn l\u00ean \u0111\u1ebfn h\u00e0ng tr\u0103m ng\u01b0\u1eddi, \u1edf kh\u1eafp to\u00e0n qu\u1ed1c. H\u00e3y \u0111\u1ec3 Boxme gi\u00fap b\u1ea1n \u0111\u01a1n gi\u1ea3n h\u00f3a vi\u1ec7c ph\u00e1t qu\u00e0 cu\u1ed1i n\u0103m!<\/span><\/p>\n

Boxme s\u1ebd thay b\u1ea1n l\u00e0m t\u1ea5t c\u1ea3 \u0111\u1ec3 chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb qu\u00e0 t\u1eb7ng cu\u1ed1i n\u0103m \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao nh\u1ea5t!<\/span><\/p>\n