{"id":81049,"date":"2018-07-23T03:50:03","date_gmt":"2018-07-23T03:50:03","guid":{"rendered":"http:\/\/blog.boxme.asia\/vi\/?p=81049"},"modified":"2018-07-23T03:50:03","modified_gmt":"2018-07-23T03:50:03","slug":"tim-kiem-khach-hang-moi-cho-cua-hang-my-pham","status":"publish","type":"post","link":"https:\/\/boxme.asia\/vi\/tim-kiem-khach-hang-moi-cho-cua-hang-my-pham\/","title":{"rendered":"Kinh nghi\u1ec7m gi\u00fap c\u1eeda h\u00e0ng m\u1ef9 ph\u1ea9m online ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1edbi th\u00f4ng qua kh\u00e1ch h\u00e0ng c\u0169"},"content":{"rendered":"

B\u00e0i to\u00e1n gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng c\u0169 hay t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng m\u1edbi lu\u00f4n l\u00e0 m\u1ed1i quan t\u00e2m c\u1ee7a b\u1ea5t k\u1ef3 mu\u1ed1n kinh doanh l\u00e2u d\u00e0i. V\u1edbi c\u1eeda h\u00e0ng m\u1ef9 ph\u1ea9m online, b\u1ea1n c\u1ea7n c\u00f3 th\u00eam nhi\u1ec1u kh\u00e1ch h\u00e0ng m\u1edbi m\u1edf r\u1ed9ng kinh doanh, \u0111a d\u1ea1ng nhi\u1ec1u ph\u00e2n kh\u00fac kh\u00e1c nhau. M\u1eb7t kh\u00e1c, b\u1ea1n c\u1ea7n m\u1ed9t l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng trung th\u00e0nh nh\u1ea5t \u0111\u1ecbnh \u0111\u1ec3 duy tr\u00ec doanh thu \u1ed5n \u0111\u1ecbnh. Nh\u01b0ng kh\u00e1ch h\u00e0ng m\u1edbi v\u00e0 kh\u00e1ch h\u00e0ng c\u0169 th\u00ec ai quan tr\u1ecdng h\u01a1n? N\u00ean t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0o tr\u01b0\u1edbc? BoxMe s\u1ebd chia s\u1ebb kinh nghi\u1ec7m chinh ph\u1ee5c kh\u00e1ch h\u00e0ng m\u1edbi th\u00f4ng qua nh\u1eefng kh\u00e1ch h\u00e0ng c\u0169 c\u1ee7a b\u1ea1n, t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn 2 \u0111\u1ed1i t\u01b0\u1ee3ng c\u00f9ng m\u1ed9t l\u00fac.<\/span><\/p>\n

1\/ Marketing truy\u1ec1n mi\u1ec7ng (WOM)<\/b><\/h2>\n

Ti\u1ebfp th\u1ecb truy\u1ec1n mi\u1ec7ng l\u00e0 m\u1ed9t trong nh\u1eefng chi\u00eau th\u1ee9c marketing r\u1ea5t ph\u1ed5 bi\u1ebfn trong th\u1eddi \u0111\u1ea1i m\u1ea1ng x\u00e3 h\u1ed9i l\u00ean ng\u00f4i. S\u1ea3n ph\u1ea9m\/th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n s\u1ebd ti\u1ebfp c\u1eadn v\u1edbi h\u00e0ng ng\u00e0n ng\u01b0\u1eddi th\u00f4ng qua nh\u1eefng cu\u1ed9c b\u00e0n lu\u1eadn tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, c\u00e1c di\u1ec5n \u0111\u00e0n. Trong th\u1eddi bu\u1ed5i h\u00e0ng th\u1eadt gi\u1ea3 l\u1eabn l\u1ed9n, m\u1ef9 ph\u1ea9m \u0111\u1ea1o nh\u00e1i, kem tr\u1ed9n k\u00e9m ch\u1ea5t l\u01b0\u1ee3ng, gi\u00e1 r\u1ebb kh\u1eafp m\u1ecdi n\u01a1i, n\u1ebfu b\u1ea1n t\u1ef1 tin v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u00e0 \u0111\u00e3 c\u00f3 s\u1eb5n l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng trung th\u00e0nh, \u0111\u1eebng ng\u1ea7n ng\u1ea1i s\u1eed d\u1ee5ng \u201cti\u1ec3u x\u1ea3o\u201d \u0111\u1ec3 nhi\u1ec1u ng\u01b0\u1eddi bi\u1ebft \u0111\u1ebfn b\u1ea1n h\u01a1n. <\/span><\/p>\n

Marketing WOM c\u00f3 kh\u00e1 nhi\u1ec1u d\u1ea1ng, nh\u01b0ng \u0111\u01a1n gi\u1ea3n nh\u1ea5t l\u00e0 b\u1ea1n h\u00e3y qu\u1ea3ng c\u00e1o ch\u00ednh m\u00ecnh m\u1ed9t c\u00e1ch kh\u00e9o l\u00e9o tr\u00ean c\u00e1c Facebook Group l\u00e0m \u0111\u1eb9p, di\u1ec5n \u0111\u00e0n l\u00e0m \u0111\u1eb9p, m\u1eb9 v\u00e0 b\u00e9,… \u0111\u1ec3 ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng mua h\u00e0ng. Nh\u1eefng kh\u00e1ch h\u00e0ng c\u0169 c\u1ee7a b\u1ea1n s\u1ebd kh\u00f4ng ng\u1ea7n ng\u1ea1i n\u00f3i t\u1ed1t v\u1ec1 b\u1ea1n trong nh\u1eefng b\u00e0i vi\u1ebft xin \u0111\u00e1nh gi\u00e1 tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i ho\u1eb7c di\u1ec5n \u0111\u00e0n.<\/span><\/p>\n

2\/ \u01afu \u0111\u00e3i cho nh\u1eefng kh\u00e1ch h\u00e0ng c\u0169 gi\u1edbi thi\u1ec7u kh\u00e1ch h\u00e0ng m\u1edbi<\/b><\/h2>\n

M\u00f4 h\u00ecnh \u0111a c\u1ea5p trong t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng m\u1edbi \u0111\u00e3 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng v\u1edbi r\u1ea5t nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u quen thu\u1ed9c nh\u01b0 Shopee, Grab, Momo,…V\u1edbi m\u00f4 h\u00ecnh n\u00e0y, b\u1ea1n s\u1ebd cho kh\u00e1ch h\u00e0ng c\u0169 m\u1ed9t m\u00e3 \u01b0u \u0111\u00e3i\/khuy\u1ebfn m\u1ea1i \u0111\u1ec3 khuy\u1ebfn kh\u00edch h\u1ecd gi\u1edbi thi\u1ec7u cho kh\u00e1ch h\u00e0ng ch\u01b0a t\u1eebng mua h\u00e0ng ho\u1eb7c s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. V\u1edbi c\u1eeda h\u00e0ng m\u1ef9 ph\u1ea9m c\u1ee7a b\u1ea1n, kh\u00f4ng qu\u00e1 kh\u00f3 \u0111\u1ec3 khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng l\u00e0m \u0111i\u1ec1u n\u00e0y. B\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0a ra m\u1ee9c \u01b0u \u0111\u00e3i 10% – 20% \u0111\u1ed1i v\u1edbi m\u1ed9t kh\u00e1ch h\u00e0ng c\u0169 gi\u1edbi thi\u1ec7u th\u00e0nh c\u00f4ng cho 1 kh\u00e1ch h\u00e0ng m\u1edbi. Khi b\u1ea1n \u0111\u00e3 c\u00f3 m\u1ed9t l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng s\u1eb5n c\u00f3 v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 kh\u1ea3 n\u0103ng ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng t\u1ed1t, b\u1ea1n s\u1ebd d\u1ec5 d\u00e0ng gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng m\u1edbi sau l\u1ea7n mua h\u00e0ng th\u00e0nh c\u00f4ng \u0111\u1ea7u ti\u00ean. Nh\u01b0 v\u1eady, b\u1ea1n s\u1ebd t\u0103ng s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng trung th\u00e0nh t\u1eeb nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u. <\/span><\/p>\n

3\/ Xin feedback c\u00f4ng khai t\u1eeb kh\u00e1ch h\u00e0ng c\u0169<\/b><\/h2>\n

Feedback ho\u1eb7c b\u00ecnh lu\u1eadn c\u00f4ng khai v\u1ec1 s\u1ea3n ph\u1ea9m lu\u00f4n l\u00e0 y\u1ebfu t\u1ed1 c\u00f3 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng. V\u00ec v\u1eady, ngay sau khi kh\u00e1ch h\u00e0ng mua h\u00e0ng th\u00e0nh c\u00f4ng, h\u00e3y khuy\u1ebfn kh\u00edch h\u1ecd \u0111\u00e1nh gi\u00e1 v\u00e0 feedback v\u1ec1 s\u1ea3n ph\u1ea9m c\u00f4ng khai tr\u00ean trang web b\u00e1n h\u00e0ng, tr\u00ean Facebook Fanpage \u0111\u1ec3 c\u00e1c kh\u00e1ch h\u00e0ng kh\u00e1c c\u00f3 b\u1eb1ng ch\u1ee9ng tham kh\u1ea3o. Tuy nhi\u00ean, h\u00e0ng m\u1ef9 ph\u1ea9m kh\u00e1 \u0111\u1eb7c bi\u1ec7t, d\u00f9 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n ch\u1ea5t l\u01b0\u1ee3ng v\u1eabn c\u00f3 th\u1ec3 g\u00e2y d\u1ecb \u1ee9ng, m\u1ea9n ng\u1ee9a cho kh\u00e1ch h\u00e0ng n\u1ebfu kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi c\u01a1 \u0111\u1ecba l\u00e0n da. Do \u0111\u00f3, h\u00e3y c\u1ed1 g\u1eafng ki\u1ec3m so\u00e1t nh\u1eefng b\u00ecnh lu\u1eadn ti\u00eau c\u1ef1c v\u00e0 gi\u1ea3i \u0111\u00e1p c\u00f4ng khai cho kh\u00e1ch h\u00e0ng khi h\u1ecdc g\u1eb7p v\u1ea5n \u0111\u1ec1 v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.<\/span><\/p>\n

B\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o th\u00eam c\u00e1c b\u00e0i vi\u1ebft kh\u00e1c \u0111\u1ec3 t\u0103ng doanh thu c\u1eeda h\u00e0ng m\u1ef9 ph\u1ea9m online: <\/span><\/p>\n

>>>> Chi\u00eau freeship kh\u00f4ng \u1ea3nh h\u01b0\u1edfng l\u1ee3i nhu\u1eadn cho c\u1eeda h\u00e0ng m\u1ef9 ph\u1ea9m<\/span><\/a><\/p>\n

>>>> Kinh nghi\u1ec7m 1500 \u0111\u01a1n m\u1ed7i th\u00e1ng cho c\u1eeda h\u00e0ng m\u1ef9 ph\u1ea9m online<\/span><\/a><\/p>\n

Nh\u1eefng b\u00ed quy\u1ebft tr\u00ean s\u1ebd gi\u00fap b\u1ea1n t\u0103ng doanh s\u1ed1 \u0111\u00e1ng k\u1ec3 n\u1ebfu \u00e1p d\u1ee5ng linh ho\u1ea1t v\u00e0 ph\u00f9 h\u1ee3p. \u0110\u1ec3 chinh ph\u1ee5c con s\u1ed1 50 \u2013 100 \u0111\u01a1n h\u00e0ng\/m\u1ed7i ng\u00e0y hay 1500 \u2013 3000 \u0111\u01a1n h\u00e0ng m\u1ef9 ph\u1ea9m m\u1ed7i th\u00e1ng, b\u1ea1n c\u1ea7n nhi\u1ec1u h\u01a1n th\u1ebf. BoxMe s\u1ebd g\u1ee3i \u00fd ngay cho b\u1ea1n, b\u1ea1n \u0111\u00e3 s\u1eb5n s\u00e0ng ch\u01b0a?<\/p>\n","protected":false},"excerpt":{"rendered":"

B\u00e0i to\u00e1n gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng c\u0169 hay t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng m\u1edbi lu\u00f4n l\u00e0 m\u1ed1i quan t\u00e2m c\u1ee7a b\u1ea5t k\u1ef3 mu\u1ed1n kinh doanh l\u00e2u d\u00e0i. V\u1edbi c\u1eeda h\u00e0ng m\u1ef9 ph\u1ea9m online, b\u1ea1n c\u1ea7n c\u00f3 th\u00eam nhi\u1ec1u kh\u00e1ch h\u00e0ng m\u1edbi m\u1edf r\u1ed9ng kinh doanh, \u0111a d\u1ea1ng nhi\u1ec1u ph\u00e2n kh\u00fac kh\u00e1c nhau. M\u1eb7t kh\u00e1c, b\u1ea1n c\u1ea7n […]<\/p>\n","protected":false},"author":1,"featured_media":81050,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[840,845],"tags":[451,496,374],"class_list":["post-81049","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tmdt","category-tips-ban-hang","tag-ban-hang-hieu-qua","tag-ban-hang-my-pham-online","tag-ban-hang-online"],"_links":{"self":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts\/81049","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/comments?post=81049"}],"version-history":[{"count":0,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts\/81049\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/media\/81050"}],"wp:attachment":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/media?parent=81049"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/categories?post=81049"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/tags?post=81049"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}