{"id":80981,"date":"2018-07-17T03:42:37","date_gmt":"2018-07-17T03:42:37","guid":{"rendered":"http:\/\/blog.boxme.asia\/vi\/?p=80981"},"modified":"2018-07-17T03:42:37","modified_gmt":"2018-07-17T03:42:37","slug":"kinh-nghiem-kinh-doanh-my-pham-online-1500-don-moi-thang","status":"publish","type":"post","link":"https:\/\/boxme.asia\/vi\/kinh-nghiem-kinh-doanh-my-pham-online-1500-don-moi-thang\/","title":{"rendered":"Kinh nghi\u1ec7m kinh doanh m\u1ef9 ph\u1ea9m online 1500 \u0111\u01a1n m\u1ed7i th\u00e1ng"},"content":{"rendered":"

Theo kh\u1ea3o s\u00e1t c\u1ee7a Q&Me, ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam \u0111ang chi ti\u00eau r\u1ea5t nhi\u1ec1u cho c\u00e1c s\u1ea3n ph\u1ea9m l\u00e0m \u0111\u1eb9p. Trong \u0111\u00f3, 75% kh\u00e1ch h\u00e0ng mua m\u1ef9 ph\u1ea9m th\u00f4ng qua k\u00eanh online. Do \u0111\u00f3, vi\u1ec7c kinh doanh m\u1ef9 ph\u1ea9m online \u0111ang l\u00e0 c\u01a1 h\u1ed9i l\u00e0m gi\u00e0u cho r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi, mang l\u1ea1i thu nh\u1eadp tr\u00ean 20 tri\u1ec7u \u0111\u1ed3ng\/th\u00e1ng. Con s\u1ed1 500 \u0111\u01a1n h\u00e0ng m\u1ed7i th\u00e1ng \u0111\u00e3 qu\u00e1 d\u1ec5 d\u00e0ng chinh ph\u1ee5c \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi b\u00e1n m\u1ef9 ph\u1ea9m chuy\u00ean nghi\u1ec7p. Tuy nhi\u00ean, l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 con s\u1ed1 n\u00e0y g\u1ea5p 2, g\u1ea5p 3 l\u1ea7n, gi\u00fap b\u1ea1n mang l\u1ea1i l\u1ee3i nhu\u1eadn kh\u1ee7ng m\u1ed7i th\u00e1ng? Boxme s\u1ebd b\u1eadt m\u00ed ngay b\u00ed quy\u1ebft \u0111\u1ea1t \u0111\u01b0\u1ee3c 1500 \u0111\u01a1n h\u00e0ng\/th\u00e1ng \u0111\u01b0\u1ee3c \u0111\u00fac k\u1ebft t\u1eeb nh\u1eefng nh\u00e0 b\u00e1n h\u00e0ng v\u00e0 chuy\u00ean gia marketing h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi.<\/span><\/p>\n

Upsell s\u1ea3n ph\u1ea9m<\/b><\/h2>\n

Upsell l\u00e0 k\u1ef9 thu\u1eadt b\u00e1n h\u00e0ng khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng mua s\u1ea3n ph\u1ea9m cao c\u1ea5p h\u01a1n ho\u1eb7c phi\u00ean b\u1ea3n gi\u00e1 tr\u1ecb cao h\u01a1n v\u1edbi m\u1ed9t s\u1ea3n ph\u1ea9m c\u00f9ng lo\u1ea1i. K\u1ef9 thu\u1eadt upsell gi\u00fap b\u1ea1n t\u0103ng gi\u00e1 tr\u1ecb v\u00e0 l\u1ee3i nhu\u1eadn r\u00f2ng tr\u00ean m\u1ed7i \u0111\u01a1n h\u00e0ng. M\u1ef9 ph\u1ea9m v\u1ed1n l\u00e0 m\u1eb7t h\u00e0ng r\u1ea5t \u0111a d\u1ea1ng v\u00e0 phong ph\u00fa, v\u00ec v\u1eady b\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng t\u1eadn d\u1ee5ng upsell \u0111\u1ec3 b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3 h\u01a1n. V\u00ed d\u1ee5 khi kh\u00e1ch h\u00e0ng mua 1 g\u00f3i b\u00f4ng t\u1ea9y trang 50 mi\u1ebfng v\u1edbi gi\u00e1 40.000, b\u1ea1n c\u00f3 th\u1ec3 khuy\u1ebfn kh\u00edch h\u1ecd h\u1ed9p 100 mi\u1ebfng c\u00f9ng lo\u1ea1i v\u1edbi gi\u00e1 69.000. B\u1ea1n h\u00e3y g\u1ee3i \u00fd cho kh\u00e1ch h\u00e0ng mua chai toner 500ml thay v\u00ec mua chai 200ml. M\u1eb7t kh\u00e1c, b\u1ea1n c\u00f3 th\u1ec3 cho ph\u00e9p kh\u00e1ch h\u00e0ng mua theo combo bao g\u1ed3m 1 s\u1ea3n ph\u1ea9m full-size v\u00e0 1 s\u1ea3n ph\u1ea9m mini\/travel-size v\u1edbi m\u1ee9c gi\u00e1 \u01b0u \u0111\u00e3i h\u01a1n. H\u00ecnh th\u1ee9c n\u00e0y r\u1ea5t ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c lo\u1ea1i s\u1ea3n ph\u1ea9m nh\u01b0 kem ch\u1ed1ng n\u1eafng, n\u01b0\u1edbc hoa, x\u1ecbt kho\u00e1ng,…Nh\u01b0 v\u1eady, b\u1ea1n \u0111\u00e3 t\u1ea1o ra nhi\u1ec1u l\u1ef1a ch\u1ecdn cho kh\u00e1ch h\u00e0ng, nh\u1edd \u0111\u00f3 b\u1ea1n v\u1eeba t\u0103ng \u0111\u01a1n h\u00e0ng c\u0169ng v\u1eeba t\u0103ng doanh thu.<\/span><\/p>\n

\"H\u00e3y

H\u00e3y khi\u1ebfn kh\u00e1ch h\u00e0ng mua nhi\u1ec1u h\u01a1n nh\u01b0ng h\u1ecd v\u1eabn c\u1ea3m th\u1ea5y h\u00e0i l\u00f2ng<\/p><\/div>\n

Trong th\u1ef1c t\u1ebf, nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u l\u1edbn tr\u00ean th\u1ebf gi\u1edbi \u0111\u00e3 \u00e1p d\u1ee5ng th\u00e0nh c\u00f4ng k\u1ef9 thu\u1eadt b\u00e1n h\u00e0ng n\u00e0y. \u0110i\u1ec3n h\u00ecnh l\u00e0 b\u00e0i h\u1ecdc t\u1eeb Budweiser – th\u01b0\u01a1ng hi\u1ec7u bia h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi \u0111\u00e3 bi\u1ebfn upsell tr\u1edf th\u00e0nh \u201cm\u1ed3i nh\u1eed\u201d kinh doanh r\u1ea5t hi\u1ec7u qu\u1ea3. H\u1ecd b\u00e0y b\u00e1n 2 g\u00f3i s\u1ea3n ph\u1ea9m trong c\u1eeda h\u00e0ng 7Eleven: 1 b\u1ecbch 12 lon gi\u00e1 $17 v\u00e0 1 b\u1ecbch 18 lon gi\u00e1 $18. H\u00e0ng tr\u0103m kh\u00e1ch h\u00e0ng \u0111\u00e3 kh\u00f4ng ng\u1ea7n ng\u1ea1i b\u1ecf $18 \u0111\u1ec3 \u0111\u01b0\u1ee3c nhi\u1ec1u h\u01a1n, trong khi ch\u1ec9 b\u00f9 th\u00eam $1. D\u0129 nhi\u00ean g\u00f3i $17 ch\u1ec9 l\u00e0 chi\u00eau tr\u00f2 kinh doanh c\u1ee7a Budweiser nh\u1eb1m khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng mua th\u00eam s\u1ea3n ph\u1ea9m nh\u01b0ng v\u1eabn \u0111\u1ea3m b\u1ea3o tr\u1ea3i nghi\u1ec7m mua s\u1eafm v\u00e0 s\u1ef1 h\u00e0i l\u00f2ng cho kh\u00e1ch h\u00e0ng. <\/span><\/p>\n

Cross-sell s\u1ea3n ph\u1ea9m<\/b><\/h2>\n

C\u00f9ng v\u1edbi Up-sell, \u0111\u00e2y l\u00e0 k\u1ef9 thu\u1eadt b\u00e1n h\u00e0ng r\u1ea5t hi\u1ec7u qu\u1ea3. Cross-sell khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng mua th\u00eam m\u1ed9t s\u1ea3n ph\u1ea9m kh\u00e1c lo\u1ea1i nh\u01b0ng c\u00f3 li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m kh\u00e1ch h\u00e0ng \u0111ang mua ho\u1eb7c l\u1ef1a ch\u1ecdn. V\u1edbi c\u1eeda h\u00e0ng m\u1ef9 ph\u1ea9m c\u1ee7a b\u1ea1n, t\u1eadn d\u1ee5ng cross-sell h\u1ebft s\u1ee9c d\u1ec5 d\u00e0ng. Khi t\u01b0 v\u1ea5n cho kh\u00e1ch h\u00e0ng, b\u1ea1n c\u00f3 th\u1ec3 gi\u1edbi thi\u1ec7u c\u00e1c s\u1ea3n ph\u1ea9m kh\u00e1c c\u00f3 li\u00ean quan. V\u00ed d\u1ee5 khi b\u00e1n n\u01b0\u1edbc t\u1ea9y trang cho kh\u00e1ch h\u00e0ng, h\u00e3y khuy\u1ebfn kh\u00edch h\u1ecd mua th\u00eam b\u00f4ng t\u1ea9y trang. Khi h\u1ecd mua s\u1eefa d\u01b0\u1ee1ng th\u1ec3, h\u00e3y \u0111\u1ec1 ngh\u1ecb h\u1ecd mua th\u00eam kem d\u01b0\u1ee1ng da tay, s\u01a1n m\u00f3ng tay v\u1edbi gi\u00e1 \u01b0u \u0111\u00e3i. B\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng s\u1eafp x\u1ebfp nh\u00f3m c\u00e1c s\u1ea3n ph\u1ea9m li\u00ean quan \u0111\u1ec3 t\u01b0 v\u1ea5n v\u00e0 b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3 h\u01a1n. C\u00e1ch n\u00e0y c\u00f3 th\u1ec3 gi\u00fap gi\u1ea3m l\u01b0\u1ee3ng h\u00e0ng t\u1ed3n kho, quay v\u00f2ng v\u1ed1n nhanh ch\u00f3ng \u0111\u1ec3 nh\u1eadp h\u00e0ng m\u1edbi v\u1ec1 kho.<\/span><\/p>\n

\"Lu\u00f4n

Lu\u00f4n b\u00e1n th\u00eam m\u1ed9t s\u1ea3n ph\u1ea9m k\u00e8m theo \u0111\u1ec3 t\u0103ng doanh thu<\/p><\/div>\n

C\u00e1ch b\u00e1n h\u00e0ng tr\u00ean l\u1ea5y c\u1ea3m h\u1ee9ng t\u1eeb c\u00e2u chuy\u1ec7n c\u1ee7a McDonald\u2019s \u0110\u00e2y l\u00e0 \u0111i\u1ec1u m\u00e0 McDonald\u2019s hay KFC \u0111\u00e3 \u00e1p d\u1ee5ng trong su\u1ed1t h\u00e0nh tr\u00ecnh l\u00e0m n\u00ean th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh. Nh\u00e2n vi\u00ean c\u1ee7a h\u1ecd lu\u00f4n n\u00f3i \u201cQ\u00fay kh\u00e1ch c\u00f3 mu\u1ed1n d\u00f9ng th\u00eam khoai t\u00e2y chi\u00ean kh\u00f4ng?\u201d m\u1ed7i khi s\u1eafp ch\u1ed1t m\u1ed9t \u0111\u01a1n h\u00e0ng. Nh\u1edd \u0111\u00f3, h\u1ecd \u0111\u00e3 b\u00e1n \u0111\u01b0\u1ee3c th\u00eam 4.000.000 kg khoai t\u00e2y m\u1ed7i ng\u00e0y.<\/span><\/p>\n

Qu\u1ea3ng c\u00e1o thu h\u00fat kh\u00e1ch h\u00e0ng<\/b><\/h2>\n

K\u00eanh thu h\u00fat kh\u00e1ch h\u00e0ng mua m\u1ef9 ph\u1ea9m ph\u1ed5 bi\u1ebfn v\u1eabn l\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i, c\u1ee5 th\u1ec3 l\u00e0 Facebook v\u00e0 Instagram. B\u1ea1n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn h\u00e0ng tri\u1ec7u kh\u00e1ch h\u00e0ng kh\u1eafp c\u1ea3 n\u01b0\u1edbc n\u1ebfu qu\u1ea3ng c\u00e1o Facebook ho\u1eb7c Instagram th\u1eadt hi\u1ec7u qu\u1ea3. H\u00e3y \u0111\u1ea7u t\u01b0 h\u00ecnh \u1ea3nh \u0111\u1eb9p, ch\u00e2n th\u1ef1c, n\u1ed9i dung hay, h\u1ea5p d\u1eabn \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3. Ng\u00e0nh m\u1ef9 ph\u1ea9m kh\u00e1 c\u1ea1nh tranh tr\u00ean Facebook v\u00e0 Instagram, do \u0111\u00f3 b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o c\u00e1c b\u00e0i vi\u1ebft sau \u0111\u1ec3 qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 h\u01a1n:<\/span><\/p>\n