{"id":80909,"date":"2018-07-04T06:49:42","date_gmt":"2018-07-04T06:49:42","guid":{"rendered":"http:\/\/blog.boxme.asia\/vi\/?p=80909"},"modified":"2018-07-04T06:49:42","modified_gmt":"2018-07-04T06:49:42","slug":"6-buoc-tao-quang-cao-instagram-cho-nguoi-moi","status":"publish","type":"post","link":"https:\/\/boxme.asia\/vi\/6-buoc-tao-quang-cao-instagram-cho-nguoi-moi\/","title":{"rendered":"6 b\u01b0\u1edbc t\u1ea1o qu\u1ea3ng c\u00e1o Instagram cho ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u"},"content":{"rendered":"<p>Instagram v\u1edbi 800 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng m\u1ed7i th\u00e1ng l\u00e0 n\u1ec1n t\u1ea3ng kh\u00f4ng th\u1ec3 b\u1ecf l\u1ee1 v\u1edbi ng\u01b0\u1eddi kinh doanh online. Trong \u0111\u00f3, 60% c\u00f3 \u0111\u1ed9 tu\u1ed5i d\u01b0\u1edbi 30, t\u1ea1o ra m\u1ed9t n\u1ec1n t\u1ea3ng kh\u00e1ch h\u00e0ng tr\u1ebb \u0111\u1ea7y ti\u1ec1m n\u0103ng cho doanh nghi\u1ec7p h\u01b0\u1edbng \u0111\u1ebfn gi\u1edbi tr\u1ebb, m\u1edf r\u1ed9ng k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<p>Ngo\u00e0i nh\u1eefng\u00a0<b>th\u1ee7 thu\u1eadt ph\u00e1t tri\u1ec3n trang Instagram mi\u1ec5n ph<\/b>\u00ed, b\u1ea1n c\u1ea7n \u0111\u1ea7u t\u01b0 v\u00e0o qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng doanh s\u1ed1 t\u1ed1t h\u01a1n. T\u00ednh \u0111\u1ebfn n\u0103m 2018, h\u01a1n 2 tri\u1ec7u doanh nghi\u1ec7p l\u1ef1a ch\u1ecdn qu\u1ea3ng c\u00e1o Instagram v\u00e0 nh\u1eadn th\u1ea5y hi\u1ec7u qu\u1ea3 v\u01b0\u1ee3t tr\u1ed9i trong ti\u1ebfp th\u1ecb h\u00ecnh \u1ea3nh, video v\u00e0 th\u00f4ng tin tr\u1ef1c quan kh\u00e1c.<\/p>\n<p>Qu\u1ea3ng c\u00e1o Instagram kh\u00f4ng kh\u00f3 nh\u01b0ng n\u00f3 kh\u00e1 ph\u1ee9c t\u1ea1p cho nh\u1eefng ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u. N\u1ebfu b\u1ea1n v\u1eabn l\u00e0 m\u1ed9t newbie (ng\u01b0\u1eddi m\u1edbi), 6 b\u01b0\u1edbc thi\u1ebft l\u1eadp qu\u1ea3ng c\u00e1o Instagram d\u01b0\u1edbi \u0111\u00e2y s\u1ebd gi\u00fap b\u1ea1n kh\u1edfi \u0111\u1ea7u chi\u1ebfn d\u1ecbch Instagram marketing hi\u1ec7u qu\u1ea3.<\/p>\n<p>Xem th\u00eam:\u00a0<a title=\"10 b\u00ed m\u1eadt \u201ctri\u1ec7u follow\u201d c\u1ee7a c\u00e1c Hot Instagram\" href=\"https:\/\/blog.boxme.asia\/vi\/10-bi-mat-trieu-follow-tren-instagram\/\" target=\"_blank\" rel=\"noopener\">10 b\u00ed m\u1eadt \u201ctri\u1ec7u follow\u201d c\u1ee7a c\u00e1c Hot Instagram<\/a><\/p>\n<h2><b>B\u01b0\u1edbc 1\/ \u0110i\u1ec1u h\u01b0\u1edbng \u0111\u1ebfn Tr\u00ecnh qu\u1ea3n l\u00fd qu\u1ea3ng c\u00e1o Facebook<\/b><\/h2>\n<p>T\u1eeb n\u0103m 2012, Instagram \u0111\u00e3 \u0111\u01b0\u1ee3c s\u00e1p nh\u1eadp v\u00e0o Facebook v\u00e0 b\u1ecb qu\u1ea3n l\u00fd b\u1edfi n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i l\u1edbn nh\u1ea5t h\u00e0nh tinh n\u00e0y. Do \u0111\u00f3, Facebook v\u00e0 Instagram c\u00f3 m\u1ed1i li\u00ean h\u1ec7 m\u1eadt thi\u1ebft khi ch\u1ea1y c\u00e1c chi\u1ebfn d\u1ecbch marketing tr\u00ean 2 trang n\u00e0y.<\/p>\n<p>Instagram kh\u00f4ng c\u00f3 tr\u00ecnh qu\u1ea3n l\u00fd qu\u1ea3ng c\u00e1o ri\u00eang. V\u00ec v\u1eady, b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o qu\u1ea3ng c\u00e1o, qu\u1ea3n l\u00fd v\u00e0 t\u1ed1i \u01b0u h\u00f3a qu\u1ea3ng c\u00e1o Instagram th\u00f4ng qua tab\u00a0<a href=\"https:\/\/www.facebook.com\/adsmanager\/manage\/campaigns?act=141543786029902&amp;filter_set\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Ad Manager<\/a>\u00a0c\u1ee7a Facebook.<\/p>\n<p>Tr\u00ecnh ch\u1ea1y qu\u1ea3ng c\u00e1o c\u1ee7a Facebook kh\u00e1 ph\u1ee9c t\u1ea1p v\u00e0 li\u00ean quan t\u1edbi nhi\u1ec1u y\u1ebfu t\u1ed1 k\u1ef9 thu\u1eadt. B\u1ea1n s\u1ebd c\u1ea7n th\u1eddi gian \u0111\u1ec3 t\u00ecm hi\u1ec3u v\u00e0 n\u1eafm v\u1eefng n\u1ec1n t\u1ea3ng n\u00e0y tr\u01b0\u1edbc khi c\u00f3 th\u1ec3 t\u1ea1o qu\u1ea3ng c\u00e1o \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3. Trong khi \u0111\u00f3, thu\u00ea ngo\u00e0i Agency \u0111ang l\u00e0 m\u1ed9t c\u00e1ch \u0111\u01b0\u1ee3c nhi\u1ec1u ch\u1ee7 doanh nghi\u1ec7p l\u1ef1a ch\u1ecdn nh\u01b0 m\u1ed9t h\u00ecnh th\u1ee9c ti\u1ebft ki\u1ec7m chi ph\u00ed v\u00e0 \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 cao. Mega Digital l\u00e0 m\u1ed9t Agency v\u1ec1 Digital Marketing v\u1edbi th\u1ebf m\u1ea1nh v\u1ec1 ch\u1ea1y qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 Facebook, Google hay Instagram. Mega Digital l\u00e0 c\u00f4ng ty con c\u1ee7a Magenest, \u0111\u1ed1i t\u00e1c c\u1ee7a Boxme Asia chuy\u00ean v\u1ec1 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 cho c\u00e1c doanh nghi\u1ec7p l\u1edbn. \u0110\u1ec3 qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 h\u01a1n tr\u00ean Instagram hay Facebook, li\u00ean h\u1ec7 ngay v\u1edbi <a href=\"https:\/\/megadigital.ai\/contact\/\" target=\"_blank\" rel=\"noopener nofollow\">Mega Digital t\u1ea1i \u0111\u00e2y.<\/a> N\u1ebfu b\u1ea1n v\u1eabn mu\u1ed1n t\u1ef1 t\u00ecm hi\u1ec3u v\u1ec1 qu\u1ea3ng c\u00e1o Instagram, h\u00e3y \u0111\u1ecdc ti\u1ebfp nh\u00e9!<\/p>\n<h2><b>B\u01b0\u1edbc 2\/ Thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau<\/b><\/h2>\n<p>M\u1ee5c ti\u00eau l\u00e0 b\u01b0\u1edbc r\u1ea5t quan tr\u1ecdng t\u1ea1o n\u00ean m\u1ed9t chi\u1ebfn d\u1ecbch th\u00e0nh c\u00f4ng. T\u00f9y thu\u1ed9c mong mu\u1ed1n c\u1ee7a b\u1ea1n nh\u01b0 th\u1ebf n\u00e0o, b\u1ea1n s\u1ebd l\u1ef1a ch\u1ecdn m\u1ee5c ti\u00eau ph\u00f9 h\u1ee3p. Instagram c\u00f3 8 lo\u1ea1i m\u1ee5c ti\u00eau \u0111\u01b0\u1ee3c ph\u00e2n lo\u1ea1i r\u1ea5t r\u00f5 r\u00e0ng nh\u01b0 sau:<\/p>\n<ul>\n<li style=\"font-weight: 400\"><b>Nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u (Brand Awareness)<\/b>: Instagram t\u0103ng l\u01b0\u1ee3t hi\u1ec3n th\u1ecb n\u1ed9i dung v\u00e0 trang c\u1ee7a b\u1ea1n \u0111\u1ebfn h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng, l\u1eb7p \u0111i l\u1eb7p l\u1ea1i khi\u1ebfn h\u1ecd ph\u1ea3i nh\u1edb v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, g\u00f3p ph\u1ea7n t\u0103ng s\u1ef1 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng m\u1edbi v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. Theo m\u00f4 h\u00ecnh AIDA, \u0111\u00e2y l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean r\u1ea5t quan tr\u1ecdng, g\u00e2y s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<li style=\"font-weight: 400\"><b>T\u0103ng l\u01b0\u1ee3t ti\u1ebfp c\u1eadn (Reach)<\/b>: N\u1ebfu b\u1ea1n mu\u1ed1n t\u1ed1i \u0111a h\u00f3a s\u1ed1 ng\u01b0\u1eddi xem qu\u1ea3ng c\u00e1o, m\u1ee5c ti\u00eau \u201cReach\u201d c\u00f3 th\u1ec3 l\u00e0 l\u1ef1a ch\u1ecdn h\u00e0ng \u0111\u1ea7u. \u0110i\u1ec1u th\u00fa v\u1ecb l\u00e0 n\u1ebfu b\u1ea1n c\u1ea7n qu\u1ea3ng c\u00e1o Instagram Story, m\u1ee5c ti\u00eau \u201cReach\u201d l\u00e0 l\u1ef1a ch\u1ecdn duy nh\u1ea5t. V\u1edbi m\u1ee5c ti\u00eau \u201cReach\u201d, b\u1ea1n c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng t\u00ednh n\u0103ng\u00a0<a href=\"https:\/\/www.facebook.com\/business\/help\/1738164643098669\" rel=\"nofollow noopener\" target=\"_blank\">th\u1eed nghi\u1ec7m ph\u00e2n t\u00e1ch qu\u1ea3ng c\u00e1o<\/a>\u00a0c\u1ee7a Facebook, gi\u00fap b\u1ea1n t\u00e1ch 2 qu\u1ea3ng c\u00e1o th\u1eed nghi\u1ec7m \u0111\u1ec3 quan s\u00e1t qu\u1ea3ng c\u00e1o n\u00e0o mang l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ed1t h\u01a1n.<\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400\"><b>M\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c (Engagement)<\/b>: M\u1ed9t n\u1ed9i dung c\u00f3 nhi\u1ec1u l\u01b0\u1ee3t th\u00edch, b\u00ecnh lu\u1eadn lu\u00f4n mong mu\u1ed1n c\u1ee7a b\u1ea5t c\u1ee9 ai b\u00e1n h\u00e0ng online. Instagram cho ph\u00e9p b\u1ea1n t\u1ed1i \u01b0u h\u00f3a t\u01b0\u01a1ng t\u00e1c tr\u00ean b\u00e0i \u0111\u0103ng th\u00f4ng th\u01b0\u1eddng. Kh\u00e1c v\u1edbi Facebook, Instagram v\u1eabn ch\u01b0a c\u00f3 m\u1ee5c ti\u00eau \u201ct\u01b0\u01a1ng t\u00e1c tr\u00ean trang\u201d (Page Engagement) v\u00e0 \u201cPh\u1ea3n h\u1ed3i s\u1ef1 ki\u1ec7n\u201d (Event Responses) m\u00e0 ch\u1ec9 gi\u1edbi h\u1ea1n tr\u00ean b\u00e0i \u0111\u0103ng (Post Engagement).<\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400\"><b>L\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t \u1ee9ng d\u1ee5ng (App Install)<\/b>: N\u1ebfu b\u1ea1n \u0111ang ph\u00e1t tri\u1ec3n app di d\u1ed9ng, Instagram l\u00e0 n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o l\u00fd t\u01b0\u1edfng. 92% ng\u01b0\u1eddi d\u00f9ng Instagram l\u01b0\u1edbt tr\u00ean di \u0111\u1ed9ng, do \u0111\u00f3 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 th\u1ea5y qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n tr\u00ean smartphone, click v\u00e0o qu\u1ea3ng c\u00e1o v\u00e0 hi\u1ec3n th\u1ecb \u1ee9ng d\u1ee5ng tr\u00ean c\u1eeda h\u00e0ng \u1ee9ng d\u1ee5ng. T\u1eeb \u0111\u00f3, c\u01a1 h\u1ed9i ng\u01b0\u1eddi d\u00f9ng c\u00e0 \u0111\u1eb7t \u1ee9ng d\u1ee5ng s\u1ebd cao h\u01a1n. Hi\u1ec7n \u0111ang c\u00f3 r\u1ea5t nhi\u1ec1u \u1ee9ng d\u1ee5ng \u0111ang \u0111\u01b0\u1ee3c qu\u1ea3ng b\u00e1 r\u1ea7m r\u1ed9 tr\u00ean Instagram, bi\u1ebfn m\u1ea1ng x\u00e3 h\u1ed9i h\u00ecnh \u1ea3nh n\u00e0y th\u00e0nh n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o app di \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 nh\u1ea5t.<\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400\"><b>L\u01b0\u1ee3t xem video (Video Views<\/b>): M\u1ed9t video ho\u00e0n thi\u1ec7n th\u01b0\u1eddng t\u1ed1n k\u00e9m th\u1eddi gian v\u00e0 chi ph\u00ed \u0111\u1ec3 l\u00ean \u00fd t\u01b0\u1edfng v\u00e0 d\u1ef1ng phim. V\u00ec v\u1eady, s\u1ebd th\u1eadt \u0111\u00e1ng ti\u1ebfc n\u1ebfu video kh\u00f4ng ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c v\u1edbi nhi\u1ec1u ng\u01b0\u1eddi. Instagram cho ph\u00e9p video c\u1ee7a b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u view v\u00e0 ti\u1ebfp c\u1eadn nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u01a1n.<\/li>\n<li style=\"font-weight: 400\"><b>Th\u00f4ng tin kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng (Lead Generation)<\/b>: T\u01b0\u01a1ng t\u1ef1 Facebook. Instagram c\u0169ng cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau th\u00f4ng tin kh\u00e1ch h\u00e0ng. Tuy nhi\u00ean, Instagram ch\u1ec9 h\u1ed7 tr\u1ee3 c\u00e1c th\u00f4ng tin nh\u01b0 Email, h\u1ecd t\u00ean, s\u1ed1 \u0111i\u1ec7n tho\u1ea1i v\u00e0 gi\u1edbi t\u00ednh. Lo\u1ea1i m\u1ee5c ti\u00eau n\u00e0y tr\u00ean Instagram kh\u00f4ng c\u00f3 nhi\u1ec1u l\u1ee3i th\u1ebf nh\u01b0 Facebook, kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ph\u1ea3i t\u1ef1 \u0111i\u1ec1n th\u1ee7 c\u00f4ng trong khi Lead Generation tr\u00ean Facebook l\u1ea1i t\u1ef1 \u0111\u1ed9ng hi\u1ec3n th\u1ecb th\u00f4ng tin kh\u00e1ch h\u00e0ng khi h\u1ecd click v\u00e0o qu\u1ea3ng c\u00e1o.<\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400\"><b>T\u0103ng chuy\u1ec3n \u0111\u1ed5i (Conversions)<\/b>: Qu\u1ea3ng c\u00e1o Instagram th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng h\u00e0nh \u0111\u1ed9ng v\u00e0 chuy\u1ec3n \u0111\u1ed5i gi\u1eefa Instagram v\u00e0 trang web ho\u1eb7c tr\u00ean \u1ee9ng d\u1ee5ng c\u1ee7a b\u1ea1n.<\/li>\n<\/ul>\n<p>Xem th\u00eam:\u00a0<a href=\"https:\/\/blog.boxme.asia\/vi\/22-chien-luoc-de-tang-do-nhan-dien-thuong-hieu\/\">22 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 t\u0103ng \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u (ph\u1ea7n 1)<\/a><\/p>\n<h2><b>B\u01b0\u1edbc 3\/ Thi\u1ebft l\u1eadp \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau<\/b><\/h2>\n<p>Sau khi l\u1ef1a ch\u1ecdn m\u1ee5c ti\u00eau ph\u00f9 h\u1ee3p, b\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau\/t\u1eadp kh\u00e1ch h\u00e0ng m\u00e0 qu\u1ea3ng c\u00e1o s\u1ebd t\u1eadp trung h\u01b0\u1edbng t\u1edbi. Instagram c\u00f3 l\u1ee3i th\u1ebf l\u00e0 d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng s\u00e2u v\u00e0 y\u1ebfu t\u1ed1 nh\u00e2n kh\u1ea9u h\u1ecdc kh\u00e1 h\u1eefu \u00edch. Nh\u1eefng y\u1ebfu t\u1ed1 ph\u1ed5 bi\u1ebfn \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau bao g\u1ed3m:<\/p>\n<ul>\n<li style=\"font-weight: 400\"><b>V\u1ecb tr\u00ed (Location):<\/b>\u00a0Qu\u1ed1c gia, v\u00f9ng, ti\u1ec3u bang, th\u00e0nh ph\u1ed1, m\u00e3 b\u01b0u \u0111i\u1ec7n s\u1ebd gi\u00fap b\u1ea1n \u0111\u1ecbnh v\u1ecb qu\u1ea3ng c\u00e1o ch\u00ednh x\u00e1c \u0111\u1ebfn nh\u1eefng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/li>\n<li style=\"font-weight: 400\"><b>Gi\u1edbi t\u00ednh (Gender)<\/b>: Nam, n\u1eef v\u00e0 c\u1ea3 2.<\/li>\n<li style=\"font-weight: 400\"><b>Nh\u00e2n kh\u1ea9u h\u1ecdc (Demographic)<\/b>: Trong m\u1ee5c x\u00e1<br \/>\nc \u0111\u1ecbnh m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 (Detailed Targeting), c\u00f3 nhi\u1ec1u danh m\u1ee5c con \u0111\u1ec3 b\u1ea1n l\u1ef1a ch\u1ecdn \u0111\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau ch\u00ednh x\u00e1c h\u01a1n.<\/li>\n<li style=\"font-weight: 400\"><b>S\u1edf th\u00edch (Interests)<\/b>: Nh\u1eafm m\u1ee5c ti\u00eau d\u1ef1a v\u00e0o s\u1edf th\u00edch s\u1ebd c\u1ee5 th\u1ec3 h\u00f3a \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng ti\u1ec1m n\u0103ng.<\/li>\n<li style=\"font-weight: 400\"><b>H\u00e0nh vi (Behaviour)<\/b>: H\u00e0nh vi mua, vai tr\u00f2 c\u00f4ng vi\u1ec7c, ng\u00e0y k\u1ec9 ni\u1ec7m v\u00e0 c\u00e1c h\u00e0nh vi kh\u00e1c.<\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400\"><b>V\u00f2ng k\u1ebft n\u1ed1i (Connections)<\/b>: Nh\u1eefng ng\u01b0\u1eddi k\u1ebft n\u1ed1i v\u1edbi trang, \u1ee9ng d\u1ee5ng ho\u1eb7c s\u1ef1 ki\u1ec7n c\u1ee7a b\u1ea1n.<\/li>\n<li style=\"font-weight: 400\"><b>\u0110\u1ed1i t\u01b0\u1ee3ng t\u00f9y ch\u1ec9nh (Custom Audience)<\/b>: Cho ph\u00e9p b\u1ea1n t\u1ea3i l\u00ean danh s\u00e1ch li\u00ean h\u1ec7 c\u1ee5 th\u1ec3, nh\u1eafm m\u1ee5c ti\u00eau ch\u00ednh x\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng trong danh s\u00e1ch th\u00f4ng tin.<\/li>\n<li style=\"font-weight: 400\"><b>Lookalike Audience<\/b>: N\u1ebfu danh s\u00e1ch Custom Audience khai th\u00e1c hi\u1ec7u qu\u1ea3, Instagram s\u1ebd t\u00ecm nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u0111\u1eb7c \u0111i\u1ec3m gi\u1ed1ng Custom Audience \u0111\u1ec3 ti\u1ebfp c\u1eadn m\u1edbi.<\/li>\n<\/ul>\n<p>Xem th\u00eam:\u00a0<a href=\"https:\/\/blog.boxme.asia\/vi\/nen-tang-website-ho-tro-ban-hang-tot-nhat-2020\/\">4 n\u1ec1n t\u1ea3ng website h\u1ed7 tr\u1ee3 b\u00e1n h\u00e0ng t\u1ed1t nh\u1ea5t<\/a><\/p>\n<h2><b>B\u01b0\u1edbc 4\/ Ch\u1ecdn v\u1ecb tr\u00ed hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o<\/b><\/h2>\n<p>Sau khi \u0111\u00e3 khai b\u00e1o \u0111\u1ea7y \u0111\u1ee7 c\u00e1c th\u00f4ng tin c\u1ea7n thi\u1ebft, b\u1ea1n c\u1ea7n ch\u1ecdn v\u1ecb tr\u00ed hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o. N\u1ebfu b\u1ea1n b\u1ecf qua b\u01b0\u1edbc n\u00e0y, qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n s\u1ebd hi\u1ec3n th\u1ecb tr\u00ean c\u1ea3 Facebook v\u00e0 Instagram v\u1edbi c\u00f9ng 1 lo\u1ea1i m\u1ee5c ti\u00eau.<\/p>\n<h2><b>B\u01b0\u1edbc 5\/ Thi\u1ebft l\u1eadp ng\u00e2n s\u00e1ch v\u00e0 k\u1ebf ho\u1ea1ch qu\u1ea3ng c\u00e1o Instagram<\/b><\/h2>\n<p>N\u1ebfu b\u1ea1n \u0111\u00e3 quen thu\u1ed9c v\u1edbi vi\u1ec7c \u0111\u1eb7t ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o tr\u00ean Facebook, Adwords v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn kh\u00e1c, thi\u1ebft l\u1eadp ng\u00e2n s\u00e1ch tr\u00ean Instagram s\u1ebd kh\u00e1 \u0111\u01a1n gi\u1ea3n. Nh\u01b0ng n\u1ebfu b\u1ea1n ch\u1ec9 m\u1edbi b\u1eaft \u0111\u1ea7u l\u00e0m quen v\u1edbi qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1eb7t m\u1ed9t ng\u00e2n s\u00e1ch b\u1ea5t k\u1ef3 m\u00e0 b\u1ea1n th\u1ea5y ph\u00f9 h\u1ee3p, li\u00ean t\u1ee5c theo d\u00f5i v\u00e0 ng\u1eebng chi\u1ebfn d\u1ecbch b\u1ea5t k\u1ef3 th\u1eddi \u0111i\u1ec3m n\u00e0o b\u1ea1n th\u1ea5y ng\u00e2n s\u00e1ch c\u1ee7a m\u00ecnh kh\u00f4ng \u0111\u01b0\u1ee3c ph\u00e2n b\u1ed5 \u0111\u00fang c\u00e1ch.<\/p>\n<p>B\u1ea1n c\u00f3 2 l\u1ef1a ch\u1ecdn: Ng\u00e2n s\u00e1ch theo ng\u00e0y gi\u00fap b\u1ea1n kh\u00f4ng chi ti\u00eau qu\u00e1 nhanh; Ng\u00e2n s\u00e1ch to\u00e0n chi\u1ebfn d\u1ecbch gi\u00fap b\u1ea1n l\u00ean l\u1ecbch ph\u00e2n ph\u1ed1i qu\u1ea3ng c\u00e1o c\u1ee5 th\u1ec3. B\u1ea1n n\u00ean tham kh\u1ea3o nh\u1eefng t\u00f9y ch\u1ecdn n\u00e2ng cao \u0111\u1ec3 l\u1ef1a ch\u1ecdn ng\u00e2n s\u00e1ch ph\u00f9 h\u1ee3p. V\u00ed d\u1ee5: N\u1ebfu b\u1ea1n \u0111\u1eb7t gi\u00e1 th\u1ea7u th\u1ee7 c\u00f4ng, b\u1ea1n c\u00f3 quy\u1ec1n ki\u1ebfm so\u00e1t ng\u00e2n s\u00e1ch c\u1ee5 th\u1ec3 cho m\u1ed7i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c.<\/p>\n<p>V\u1edbi k\u1ebf ho\u1ea1ch qu\u1ea3ng c\u00e1o, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1eb7t l\u1ecbch v\u1ee5 th\u1ec3 trong ng\u00e0y v\u00e0 trong tu\u1ea7n su\u1ed1t chi\u1ebfn d\u1ecbch \u0111\u1ec3 chi ti\u00eau nhi\u1ec1u v\u00e0o nh\u1eefng th\u1eddi \u0111i\u1ec3m \u201cv\u00e0ng\u201d, nh\u1eadn t\u01b0\u01a1ng t\u00e1c t\u1ed1t nh\u1ea5t. Tuy nhi\u00ean, c\u00e1ch n\u00e0y ch\u1ec9 ph\u00f9 h\u1ee3p v\u1edbi ng\u00e2n s\u00e1ch to\u00e0n chi\u1ebfn d\u1ecbch.<\/p>\n<h2><b>B\u01b0\u1edbc 6\/ T\u1ea1o qu\u1ea3ng c\u00e1o Instagram<\/b><\/h2>\n<p>Sau khi \u0111\u00e3 thi\u1ebft l\u1eadp \u0111\u1ea7y \u0111\u1ee7 c\u00e1c n\u1ed9i dung c\u1ea7n thi\u1ebft, b\u1ea1n ti\u1ebfn h\u00e0nh t\u1ea1o qu\u1ea3ng c\u00e1o Instagram. B\u1ea1n c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn 1 trong\u00a0<b>6 lo\u1ea1i qu\u1ea3ng c\u00e1o Instagram ph\u1ed5 bi\u1ebfn nh\u1ea5t<\/b>\u00a0\u0111\u1ec3 ti\u1ebfn h\u00e0nh ch\u1ea1y chi\u1ebfn d\u1ecbch Instagram Marketing v\u00e0 theo d\u00f5i k\u1ebft qu\u1ea3.<\/p>\n<p>Tr\u00ean \u0111\u00e2y l\u00e0 h\u01b0\u1edbng d\u1eabn t\u1ea1o qu\u1ea3ng c\u00e1o Instagram v\u1edbi 6 b\u01b0\u1edbc \u0111\u01a1n gi\u1ea3n. \u0110\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u0103ng doanh thu tr\u00ean Instagram hi\u1ec7u qu\u1ea3, b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o th\u00eam c\u00e1c b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n<p><strong>C\u00f3 th\u1ec3 b\u1ea1n quan t\u00e2m<\/strong><\/p>\n<p><a href=\"https:\/\/blog.boxme.asia\/vi\/chon-san-thuong-mai-dien-tu-nao-de-kinh-doanh\/\" target=\"_blank\" rel=\"noopener\">&gt;&gt;&gt; L\u1ef1a ch\u1ecdn s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed n\u00e0o \u0111\u1ec3 b\u1eaft \u0111\u1ea7u kinh doanh?<\/a><\/p>\n<p><a href=\"https:\/\/blog.boxme.asia\/vi\/tac-dong-thay-doi-thi-truong-thuong-mai-dien-tu\/\" target=\"_blank\" rel=\"noopener\">&gt;&gt;&gt; 5 t\u00e1c \u0111\u1ed9ng l\u00e0m thay \u0111\u1ed5i Th\u1ecb tr\u01b0\u1eddng Th\u01b0\u01a1ng M\u1ea1i \u0110i\u1ec7n T\u1eed Vi\u1ec7t Nam<\/a><\/p>\n<p><a href=\"https:\/\/blog.boxme.asia\/vi\/xaydung-kenh-ban-hang-tu-dong-thanh-cong-shopee\/\" target=\"_blank\" rel=\"noopener\">&gt;&gt;&gt; X\u00e2y d\u1ef1ng k\u00eanh b\u00e1n h\u00e0ng t\u1ef1 \u0111\u1ed9ng th\u00e0nh c\u00f4ng tr\u00ean Shopee<\/a><\/p>\n<p><b>V\u1ec1 Boxme<\/b>:\u00a0Boxme l\u00e0 m\u1ea1ng l\u01b0\u1edbi d\u1ecbch v\u1ee5 h\u1eadu c\u1ea7n h\u1ed7 tr\u1ee3 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed h\u00e0ng \u0111\u1ea7u \u0110\u00f4ng Nam \u00c1, gi\u00fap ng\u01b0\u1eddi d\u00f9ng tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch b\u00e1n h\u00e0ng online xuy\u00ean bi\u00ean gi\u1edbi theo c\u00e1ch d\u1ec5 d\u00e0ng v\u00e0 ti\u1ebft ki\u1ec7m chi ph\u00ed nh\u1ea5t.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/boxme.asia\/vi\/contact-us\/\" target=\"_blank\" rel=\"nofollow noopener\"><br \/>\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"296\" src=\"https:\/\/blog.boxme.asia\/vi\/wp-content\/uploads\/sites\/7\/2019\/11\/Boxme-Cover-Viet.jpg\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a><br \/>\n\t\t\t<a href=\"https:\/\/boxme.asia\/vi\/contact-us\/\" target=\"_blank\" rel=\"nofollow noopener\" role=\"button\"><br \/>\n\t\t\t\t\t\tLi\u00ean h\u1ec7 t\u01b0 v\u1ea5n mi\u1ec5n ph\u00ed<br \/>\n\t\t\t\t\t<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Instagram v\u1edbi 800 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng m\u1ed7i th\u00e1ng l\u00e0 n\u1ec1n t\u1ea3ng kh\u00f4ng th\u1ec3 b\u1ecf l\u1ee1 v\u1edbi ng\u01b0\u1eddi kinh doanh online. Trong \u0111\u00f3, 60% c\u00f3 \u0111\u1ed9 tu\u1ed5i d\u01b0\u1edbi 30, t\u1ea1o ra m\u1ed9t n\u1ec1n t\u1ea3ng kh\u00e1ch h\u00e0ng tr\u1ebb \u0111\u1ea7y ti\u1ec1m n\u0103ng cho doanh nghi\u1ec7p h\u01b0\u1edbng \u0111\u1ebfn gi\u1edbi tr\u1ebb, m\u1edf r\u1ed9ng k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":80910,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[842,840,845],"tags":[490,489],"class_list":["post-80909","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sales-marketing","category-tmdt","category-tips-ban-hang","tag-instagram-marketing","tag-marketing-mang-xa-hoi"],"_links":{"self":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts\/80909","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/comments?post=80909"}],"version-history":[{"count":0,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts\/80909\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/media\/80910"}],"wp:attachment":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/media?parent=80909"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/categories?post=80909"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/tags?post=80909"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}