{"id":80737,"date":"2018-06-05T11:25:21","date_gmt":"2018-06-05T04:25:21","guid":{"rendered":"https:\/\/www.boxme.vn\/?p=80737"},"modified":"2018-06-05T11:25:21","modified_gmt":"2018-06-05T04:25:21","slug":"5-cong-cu-phan-tich-doi-thu-hieu-qua-tren-facebook","status":"publish","type":"post","link":"https:\/\/boxme.asia\/vi\/5-cong-cu-phan-tich-doi-thu-hieu-qua-tren-facebook\/","title":{"rendered":"5 c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 hi\u1ec7u qu\u1ea3 tr\u00ean Facebook"},"content":{"rendered":"

Trong t\u00ecnh h\u00ecnh c\u1ea1nh tranh kh\u1ed1c li\u1ec7t nh\u01b0 hi\u1ec7n nay, ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng vi\u1ec7c c\u1ea7n thi\u1ebft m\u00e0 ng\u01b0\u1eddi b\u00e1n h\u00e0ng online tr\u00ean Facebook ho\u1eb7c c\u00e1c n\u1ec1n t\u1ea3ng kh\u00e1c ph\u1ea3i quan t\u00e2m. <\/span>T\u1ea1i sao kh\u00e1ch h\u00e0ng ch\u1ecdn s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7 m\u00e0 kh\u00f4ng ph\u1ea3i b\u1ea1n? L\u00e0m th\u1ebf n\u00e0o trang c\u1ee7a \u0111\u1ed1i th\u1ee7 t\u01b0\u01a1ng t\u00e1c t\u1ed1t h\u01a1n trang c\u1ee7a b\u1ea1n?<\/span><\/i> \u0110\u00e2y l\u00e0 nh\u1eefng c\u00e2u h\u1ecfi m\u00e0 b\u1ea1n c\u1ea7n gi\u1ea3i \u0111\u00e1p \u0111\u1ec3 kh\u00f4ng tr\u1edf th\u00e0nh k\u1ebb thua cu\u1ed9c trong cu\u1ed9c chi\u1ebfn \u201cgi\u00e0nh\u201d kh\u00e1ch h\u00e0ng. Do \u0111\u00f3, \u0111\u1ec3 \u201cbi\u1ebft ng\u01b0\u1eddi bi\u1ebft ta\u201d, 4 c\u00f4ng c\u1ee5 h\u1eefu \u00edch d\u01b0\u1edbi \u0111\u00e2y s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u bi\u1ebft v\u1ec1 \u0111\u1ed1i th\u1ee7 \u0111\u1ec3 \u201ctr\u0103m tr\u1eadn tr\u0103m th\u1eafng\u201d.<\/span><\/p>\n

1\/ Fanpage Karma<\/h2>\n

\u0110\u00e2y l\u00e0 c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch c\u00e1c t\u00e0i kho\u1ea3n kh\u00f4ng ch\u1ec9 tr\u00ean Facebook m\u00e0 c\u00f2n tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i kh\u00e1c nh\u01b0 Twitter, Google+, Instagram, Youtube, Pinterest. Fanpage Karma cho ph\u00e9p b\u1ea1n d\u00f9ng mi\u1ec5n ph\u00ed v\u1edbi c\u00e1c d\u1eef li\u1ec7u gi\u1edbi h\u1ea1n v\u00e0 d\u00f9ng tr\u1ea3 ph\u00ed v\u1edbi d\u1eef li\u1ec7u ph\u00e2n t\u00edch \u0111\u1ea7y \u0111\u1ee7 h\u01a1n. <\/span>
\nC\u00f4ng c\u1ee5 \u0111\u01b0a ra c\u00e1c s\u1ed1 li\u1ec7u so s\u00e1nh nhi\u1ec1u fanpage kh\u00e1c nhau d\u01b0\u1edbi d\u1ea1ng bi\u1ec3u \u0111\u1ed3 v\u00e0 h\u00ecnh \u1ea3nh tr\u1ef1c quan, d\u1ec5 hi\u1ec3u. B\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng nh\u1eadp fanpage c\u1ee7a b\u1ea1n v\u00e0 c\u00e1c \u0111\u1ed1i th\u1ee7 kh\u00e1c \u0111\u1ec3 ti\u1ebfn h\u00e0nh so s\u00e1nh theo nhi\u1ec1u ti\u00eau ch\u00ed kh\u00e1c nhau.<\/span>
\nFanpage Karma m\u1eb7c \u0111\u1ecbnh th\u1eddi gian ph\u00e2n t\u00edch l\u00e0 90 ng\u00e0y g\u1ea7n nh\u1ea5t, tuy nhi\u00ean b\u1ea1n c\u00f3 th\u1ec3 t\u00f9y ch\u1ec9nh. Nh\u1eefng s\u1ed1 li\u1ec7u bao g\u1ed3m: T\u1ed5ng quan (General), T\u01b0\u01a1ng t\u00e1c (Engagement), T\u0103ng tr\u01b0\u1edfng c\u1ee7a Fanpage (Growth), T\u1ea7n su\u1ea5t \u0111\u0103ng b\u00e0i (Frequency) hay th\u1eadm ch\u00ed l\u00e0 nh\u1eefng t\u1eeb qu\u00e1 s\u1eed d\u1ee5ng nhi\u1ec1u nh\u1ea5t v\u00e0 hi\u1ec7u qu\u1ea3 c\u1ee7a n\u00f3. T\u1eeb \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 so s\u00e1nh c\u00e1c th\u00f4ng s\u1ed1 t\u1eeb fanpage c\u1ee7a b\u1ea1n v\u00e0 \u0111\u1ed1i th\u1ee7 \u0111\u1ec3 \u0111\u01b0a ra chi\u1ebfn l\u01b0\u1ee3c \u0111\u00fang \u0111\u1eafn.<\/span><\/p>\n

\"Fanpage

Fanpage Karma \u0111\u01b0a ra c\u00e1i nh\u00ecn t\u1ed5ng quan v\u1ec1 fanpage Juno v\u00e0 nhi\u1ec1u d\u1eef li\u1ec7u chi ti\u1ebft kh\u00e1c<\/p><\/div>\n

B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 bi\u1ebft \u0111\u1ed1i th\u1ee7 \u0111\u00e3 ph\u00e2n ph\u1ed1i ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n<\/span><\/p>\n

\"Bi\u1ec3u

Bi\u1ec3u \u0111\u1ed3 ng\u00e2n s\u00e1ch \u0111\u1ea7u t\u01b0 qu\u1ea3ng c\u00e1o Facebook c\u1ee7a Juno<\/p><\/div>\n

\"boxme-phan-tich-fanpage-karma-juno-keyword\"

Danh s\u00e1ch t\u1eeb kh\u00f3a ph\u1ed5 bi\u1ebfn c\u1ee7a Juno tr\u00ean Facebook<\/p><\/div>\n

H\u01a1n n\u1eefa, b\u1ea1n c\u00f3 th\u1ec3 bi\u1ebft \u0111\u1ed1i th\u1ee7 th\u01b0\u1eddng xuy\u00ean d\u00f9ng t\u1eeb kh\u00f3a n\u00e0o tr\u00ean Facebook, l\u01b0\u1ee3ng t\u01b0\u01a1ng t\u00e1c t\u1ed1t hay kh\u00f4ng \u0111\u1ec3 b\u1ea1n theo s\u00e1t chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a \u0111\u1ed1i th\u1ee7 v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c t\u1eeb kh\u00f3a c\u1ee7a doanh nghi\u1ec7p.<\/span>
\nB\u1ea3n mi\u1ec5n ph\u00ed c\u1ee7a Fanpage Karma ch\u1ee9a kh\u00e1 nhi\u1ec1u d\u1eef li\u1ec7u nh\u01b0ng n\u1ebfu mu\u1ed1n \u0111\u1ea7y \u0111\u1ee7 d\u1eef li\u1ec7u, b\u1ea1n c\u00f3 th\u1ec3 c\u00e2n nh\u1eafc s\u1eed d\u1ee5ng b\u1ea3n tr\u1ea3 ph\u00ed.<\/span><\/p>\n

2\/ LikeAlyzer<\/h2>\n

\u0110\u00e2y l\u00e0 c\u00f4ng c\u1ee5 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 th\u00e0nh c\u00f4ng c\u1ee7a fanpage m\u00e0 kh\u00f4ng c\u1ea7n thu th\u1eadp d\u1eef li\u1ec7u t\u1eeb Facebook Insights. S\u1ed1 li\u1ec7u t\u1eeb LikeAlyzer r\u1ea5t nhanh ch\u00f3ng v\u00e0 ch\u00ednh x\u00e1c theo thang \u0111i\u1ec3m t\u1eeb 1 – 100. <\/span><\/p>\n

\"LikeAlyzer

LikeAlyzer cho b\u1ea1n \u0111i\u1ec3m hi\u1ec7u su\u1ea5t t\u1eebng m\u1ee5c \u0111\u00e1nh gi\u00e1<\/p><\/div>\n

C\u00e1c y\u1ebfu t\u1ed1 \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 bao g\u1ed3m: L\u01b0\u1ee3t th\u00edch, t\u1ed1c \u0111\u1ed9 ph\u00e1t tri\u1ec3n, s\u1ed1 ng\u01b0\u1eddi \u0111ang xem trang, m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng th\u00edch m\u00e0n h\u00ecnh, lo\u1ea1i b\u00e0i \u0111\u0103ng,…Ngo\u00e0i ra, c\u00f4ng c\u1ee5 n\u00e0y \u0111\u01b0a ra nhi\u1ec1u g\u1ee3i \u00fd gi\u00fap b\u1ea1n ph\u00e1t tri\u1ec3n fanpage t\u1ed1t h\u01a1n. Qua \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 bi\u1ebft fanpage c\u1ee7a m\u00ecnh \u0111ang c\u1ea7n nh\u1eefng g\u00ec v\u00e0 fanpage \u0111\u1ed1i th\u1ee7 thi\u1ebfu nh\u1eefng g\u00ec \u0111\u1ec3 \u0111\u1ec1 ra chi\u1ebfn l\u01b0\u1ee3c \u0111\u00fang \u0111\u1eafn h\u01a1n.<\/span><\/p>\n

\"\u0110i\u1ec3m

\u0110i\u1ec3m s\u1ed1 v\u00e0 hi\u1ec7u su\u1ea5t c\u1ee7a fanpage Juno<\/p><\/div>\n

B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 \u0111\u0103ng k\u00fd \u0111\u1ec3 LikeAzyler g\u1eedi b\u00e1o c\u00e1o h\u1eb1ng tu\u1ea7n mi\u1ec5n ph\u00ed v\u1ec1 email c\u1ee7a b\u1ea1n.<\/span><\/p>\n

3\/ Social Baker<\/h2>\n

T\u01b0\u01a1ng t\u1ef1 Fanpage Karma, Social Baker s\u1eed d\u1ee5ng d\u1eef li\u1ec7u tr\u00ean c\u1ea3 Facebook, Twitter l\u1eabn Youtube cho c\u1ea3 fanpage c\u1ee7a b\u1ea1n v\u00e0 \u0111\u1ed1i th\u1ee7. C\u00f4ng c\u1ee5 n\u00e0y cho ph\u00e9p xu\u1ea5t c\u00e1c b\u00e1o c\u00e1o d\u1ea1ng PDF theo m\u1eabu Executive Report theo m\u1eabu ho\u1eb7c t\u00f9y ch\u1ec9nh. <\/span>
\nSocial Baker h\u1ed7 tr\u1ee3 ng\u01b0\u1eddi d\u00f9ng t\u1ed1i \u0111a v\u00e0 b\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t b\u00e1o c\u00e1o r\u1ea5t c\u1ee5 th\u1ec3. B\u1ea1n ch\u1ec9 c\u1ea7n click v\u00e0o Executive Report \u1edf g\u00f3c tr\u00e1i thanh nevigation v\u00e0 ch\u1ecdn trang m\u00e0 b\u1ea1n \u0111\u00e3 thi\u1ebft l\u1eadp, l\u1ef1a ch\u1ecdn khung th\u1eddi gian ph\u00f9 h\u1ee3p, b\u1ea1n s\u1ebd d\u1ec5 d\u00e0ng c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t b\u1ea3ng ph\u00e2n t\u00edch r\u1ea5t chi ti\u1ebft.<\/span><\/p>\n

\"K\u1ebft

K\u1ebft qu\u1ea3 ph\u00e2n t\u00edch fanpage tr\u00ean Social Baker<\/p><\/div>\n

4\/ Rival IQ<\/h2>\n

M\u1ed9t c\u00f4ng c\u1ee5 nghi\u00ean c\u1ee9u c\u1ea1nh tranh tuy\u1ec7t v\u1eddi kh\u00e1c l\u00e0 Rival IQ. B\u1ea1n c\u00f3 th\u1ec3 ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 tr\u00ean n\u1ec1n t\u1ea3ng website, Facebook v\u00e0 c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i kh\u00e1c. V\u1edbi Facebook, Rival IQ mang \u0111\u1ebfn cho b\u1ea1n nh\u1eefng b\u00e1o c\u00e1o d\u1ea1ng bi\u1ec3u \u0111\u1ed3 tr\u1ef1c quan \u0111\u1ec3 so s\u00e1nh fanpage c\u1ee7a b\u1ea1n v\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u00ean c\u00e1c kh\u00eda c\u1ea1nh: L\u01b0\u1ee3t th\u00edch, b\u00e0i vi\u1ebft, t\u1ea7n su\u1ea5t \u0111\u0103ng b\u00e0i, t\u1ec9 l\u1ec7 t\u01b0\u01a1ng t\u00e1c,…<\/span><\/p>\n

\"Rival

Rival IQ gi\u00fap b\u1ea1n theo d\u00f5i fanpage \u0111\u1ed1i th\u1ee7 (Ngu\u1ed3n: taki)<\/p><\/div>\n

M\u1ee9c ph\u00ed c\u1ee7a Rival IQ l\u00e0 $99\/th\u00e1ng, mang l\u1ea1i m\u1ed9t c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd cho b\u1ea1n \u0111\u1ec3 theo s\u00e1t \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, cho b\u1ea1n nh\u1eefng l\u1eddi khuy\u00ean \u0111\u1ec3 c\u1ea3i thi\u1ec7n li\u00ean t\u1ee5c fanpage c\u1ee7a m\u00ecnh. <\/span>
\nNgo\u00e0i ra, nh\u1eefng s\u1ed1 li\u1ec7u v\u00e0 m\u00f4 t\u1ea3 c\u00f3 \u0111\u01b0\u1ee3c b\u00e1o c\u00e1o h\u00e0ng tu\u1ea7n (th\u00f4ng qua email) d\u01b0\u1edbi d\u1ea1ng PDF, PNG ho\u1eb7c PowerPoint \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 li\u00ean t\u1ee5c c\u1eadp nh\u1eadt t\u00ecnh h\u00ecnh c\u1ee7a \u0111\u1ed1i th\u1ee7 v\u00e0 \u0111\u1ec1 ra chi\u1ebfn l\u01b0\u1ee3c \u0111\u00fang \u0111\u1eafn nh\u1ea5t.<\/span><\/p>\n

5\/ Klear<\/h2>\n

\u0110\u00e2y l\u00e0 c\u00f4ng c\u1ee5 v\u1eeba ph\u00e2n t\u00edch hi\u1ec7u su\u1ea5t ho\u1ea1t \u0111\u1ed9ng c\u1ee7a Facebook, Twitter, Instagram, v\u1eeba x\u00e1c \u0111\u1ecbnh influencer trong l\u0129nh v\u1ef1c c\u1ee7a b\u1ea1n. B\u00e1o c\u00e1o c\u1ee7a Klear bao g\u1ed3m: L\u01b0\u1ee3ng post b\u00e0i trung b\u00ecnh (Activity), \u0111\u1ed9 ph\u1ed5 bi\u1ebfn (Popularity), m\u1ee9c \u0111\u1ed9 ph\u1ea3n h\u1ed3i (Responsiveness), N\u1ed9i dung t\u1ed1t nh\u1ea5t (top content) tr\u00ean t\u00e0i kho\u1ea3n m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a m\u00ecnh. Ngo\u00e0i ra, Klear c\u0169ng cho bi\u1ebft c\u00e1c t\u00e0i kho\u1ea3n t\u01b0\u01a1ng t\u00e1c th\u01b0\u1eddng xuy\u00ean v\u00e0 ti\u1ebft l\u1ed9 t\u00e0i kho\u1ea3n c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn fanpage. \u0110\u00e2y l\u00e0 c\u00f4ng c\u1ee5 ho\u00e0n h\u1ea3o, nhi\u1ec1u ch\u1ee9c n\u0103ng trong m\u1ed9t m\u00e0 b\u1ea1n n\u00ean c\u00f3 \u0111\u1ec3 ph\u00e1t tri\u1ec3n c\u1ed9ng \u0111\u1ed3ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. <\/span><\/p>\n

\"Klear

Klear ph\u00e2n t\u00edch hi\u1ec7u su\u1ea5t v\u00e0 ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng tr\u00ean Facebook (Ngu\u1ed3n: Social Media Examiner)<\/p><\/div>\n

Klear g\u1ee3i \u00fd cho b\u1ea1n 10 influencer theo k\u1ef9 n\u0103ng ho\u1eb7c \u0111\u1ecba \u0111i\u1ec3m, ng\u01b0\u1eddi c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn t\u01b0\u01a1ng t\u00e1c c\u1ee7a page. C\u00f4ng c\u1ee5 n\u00e0y cho ph\u00e9p ph\u00e2n t\u00edch fanpage c\u1ee7a b\u1ea1n l\u1eabn \u0111\u1ed1i th\u1ee7. <\/span>
\nNh\u1eefng c\u00f4ng c\u1ee5 quy\u1ec1n n\u0103ng tr\u00ean s\u1ebd gi\u00fap b\u1ea1n ho\u00e0n thi\u1ec7n fanpage c\u1ee7a m\u00ecnh v\u00e0 li\u00ean t\u1ee5c theo s\u00e1t \u0111\u1ed1i th\u1ee7. T\u1eeb \u0111\u00f3, b\u1ea1n s\u1ebd nh\u1eadn th\u1ea5y nhi\u1ec1u b\u00e0i h\u1ecdc \u0111\u1ec3 \u00e1p d\u1ee5ng v\u00e0o chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a m\u00ecnh.<\/span>
\nB\u00e0i vi\u1ebft li\u00ean quan: 5 c\u00e1ch khi\u1ebfn kh\u00e1ch h\u00e0ng \u1ea5n n\u00fat share cho b\u1ea1n<\/a>
\nB\u00e0i vi\u1ebft li\u00ean quan: 6 qu\u1ea3ng c\u00e1o t\u0103ng chuy\u1ec3n \u0111\u1ed5i v\u00e0 gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng tr\u00ean Facebook<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Trong t\u00ecnh h\u00ecnh c\u1ea1nh tranh kh\u1ed1c li\u1ec7t nh\u01b0 hi\u1ec7n nay, ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng vi\u1ec7c c\u1ea7n thi\u1ebft m\u00e0 ng\u01b0\u1eddi b\u00e1n h\u00e0ng online tr\u00ean Facebook ho\u1eb7c c\u00e1c n\u1ec1n t\u1ea3ng kh\u00e1c ph\u1ea3i quan t\u00e2m. T\u1ea1i sao kh\u00e1ch h\u00e0ng ch\u1ecdn s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7 m\u00e0 kh\u00f4ng ph\u1ea3i b\u1ea1n? L\u00e0m th\u1ebf n\u00e0o trang […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[842,840],"tags":[451,374,484,485],"class_list":["post-80737","post","type-post","status-publish","format-standard","hentry","category-sales-marketing","category-tmdt","tag-ban-hang-hieu-qua","tag-ban-hang-online","tag-facebook-marketing","tag-quang-cao-facebook"],"_links":{"self":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts\/80737","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/comments?post=80737"}],"version-history":[{"count":0,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts\/80737\/revisions"}],"wp:attachment":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/media?parent=80737"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/categories?post=80737"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/tags?post=80737"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}