{"id":80711,"date":"2018-06-02T09:28:04","date_gmt":"2018-06-02T02:28:04","guid":{"rendered":"https:\/\/www.boxme.vn\/?p=80711"},"modified":"2018-06-02T09:28:04","modified_gmt":"2018-06-02T02:28:04","slug":"6-loai-quang-cao-facebook-ads-tang-chuyen-doi","status":"publish","type":"post","link":"https:\/\/boxme.asia\/vi\/6-loai-quang-cao-facebook-ads-tang-chuyen-doi\/","title":{"rendered":"6 lo\u1ea1i qu\u1ea3ng c\u00e1o Facebook Ads t\u0103ng chuy\u1ec3n \u0111\u1ed5i v\u00e0 gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng"},"content":{"rendered":"<p>Facebook hi\u1ec7n \u0111ang l\u00e0 m\u1ed9t trong nh\u1eefng n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn m\u1ea1nh m\u1ebd nh\u1ea5t. \u0110\u1ebf ch\u1ebf m\u00e0 Facebook t\u1ea1o ra v\u1edbi 1,300 t\u1eadp kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, 15 lo\u1ea1i chi\u1ebfn d\u1ecbch v\u00e0 h\u01a1n 1,59 ng\u01b0\u1eddi d\u00f9ng tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi. V\u1edbi nhi\u1ec1u l\u1ef1a ch\u1ecdn nh\u01b0 tr\u00ean, Facebook mang \u0111\u1ebfn cho b\u1ea1n c\u01a1 h\u1ed9i \u0111\u1ec3 t\u0103ng doanh thu v\u00e0 t\u0103ng tr\u01b0\u1edfng t\u1ed1t cho doanh nghi\u1ec7p. Gi\u1eefa v\u00f4 v\u00e0n c\u00e1c h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o facebook, d\u01b0\u1edbi \u0111\u00e2y l\u00e0 6 lo\u1ea1i Facebook Ads gi\u00fap b\u1ea1n t\u0103ng chuy\u1ec3n \u0111\u1ed5i v\u00e0 gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng tr\u00ean website.<\/p>\n<h2><b>1\/ Lead Ads<\/b><\/h2>\n<p>M\u1ee5c ti\u00eau c\u1ee7a qu\u1ea3ng c\u00e1o Facebook Lead Ads l\u00e0 email v\u00e0 th\u00f4ng tin c\u1ee7a kh\u00e1ch h\u00e0ng. B\u1ea1n s\u1ebd thu th\u1eadp \u0111\u01b0\u1ee3c l\u01b0\u1ee3ng l\u1edbn email v\u00e0 t\u1ea1o \u0111\u01b0\u1ee3c danh s\u00e1ch email kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng r\u1ea5t d\u1ec5 d\u00e0ng. Th\u00f4ng qua qu\u1ea3ng c\u00e1o Facebook Lead Ads, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 t\u1ea3i xu\u1ed1ng n\u1ed9i dung ho\u1eb7c \u0111\u0103ng k\u00fd th\u00f4ng tin m\u00e0 kh\u00f4ng c\u1ea7n r\u1eddi kh\u1ecfi facebook. B\u1ea1n c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng danh s\u00e1ch email n\u00e0y \u0111\u1ec3 ti\u1ebfp t\u1ee5c theo \u0111u\u1ed5i h\u1ecd \u0111\u1ebfn khi tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng th\u1eadt s\u1ef1 v\u00e0 b\u1eaft \u0111\u1ea7u qu\u00e1 tr\u00ecnh bi\u1ebfn h\u1ecd tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh cho doanh nghi\u1ec7p.<\/p>\n<div id=\"attachment_80712\" style=\"width: 662px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" aria-describedby=\"caption-attachment-80712\" src=\"http:\/\/blog.boxme.asia\/vi\/wp-content\/uploads\/sites\/7\/2018\/06\/Boxme-Lead-generation-ads.png\" alt=\"Qu\u1ea3ng c\u00e1o Lead Generation Ads r\u1ea5t l\u00ed t\u01b0\u1edfng \u0111\u1ec3 x\u00e2y d\u1ef1ng danh s\u00e1ch email\" width=\"652\" height=\"367\" \/><p id=\"caption-attachment-80712\" class=\"wp-caption-text\">Qu\u1ea3ng c\u00e1o Lead Generation Ads r\u1ea5t l\u00ed t\u01b0\u1edfng \u0111\u1ec3 x\u00e2y d\u1ef1ng danh s\u00e1ch email<\/p><\/div>\n<h2><b>2\/ Dynamic Product Ads (DPA) &#8211; Qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m \u0111\u1ed9ng<\/b><\/h2>\n<p>Qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m \u0111\u1ed9ng tr\u00ean Facebook t\u01b0\u01a1ng t\u1ef1 nh\u01b0 qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb l\u1ea1i (re-marketing). Qu\u1ea3ng c\u00e1o Facebook DPA d\u1ef1a tr\u00ean c\u00e1c h\u00e0nh vi trong qu\u00e1 kh\u1ee9 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng tr\u00ean website c\u1ee7a b\u1ea1n. Do \u0111\u00f3, qu\u1ea3ng c\u00e1o Facebook n\u00e0y v\u1eabn \u0111eo b\u00e1m ng\u01b0\u1eddi d\u00f9ng tuy nhi\u00ean v\u1eabn mang l\u1ea1i tr\u1ea3i nghi\u1ec7m t\u1ed1t b\u1edfi qu\u1ea3ng c\u00e1o d\u1ef1a tr\u00ean nhu c\u1ea7u, s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n<p>Xem th\u00eam:\u00a0<a title=\"Th\u01b0\u01a1ng M\u1ea1i \u0110i\u1ec7n T\u1eed Vi\u1ec7t Nam 2020: K\u00eanh B\u00e1n N\u00e0o L\u00e0 Ph\u00f9 H\u1ee3p?\" href=\"https:\/\/blog.boxme.asia\/vi\/thuong-mai-dien-tu-viet-nam-2020-kenh-ban-phu-hop\/\">Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam 2020: K\u00eanh b\u00e1n n\u00e0o l\u00e0 ph\u00f9 h\u1ee3p?<\/a><\/p>\n<div id=\"attachment_80713\" style=\"width: 686px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-80713\" src=\"http:\/\/blog.boxme.asia\/vi\/wp-content\/uploads\/sites\/7\/2018\/06\/Boxme-DPA_Ads_Graphic.jpg\" alt=\"Qu\u1ea3ng c\u00e1o DPA c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng\" width=\"676\" height=\"380\" \/><p id=\"caption-attachment-80713\" class=\"wp-caption-text\">Qu\u1ea3ng c\u00e1o DPA c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng (Ngu\u1ed3n: Shopify)<\/p><\/div>\n<p>\u0110\u1ec3 th\u1ef1c hi\u1ec7n qu\u1ea3ng c\u00e1o DPA, b\u1ea1n c\u1ea7n t\u1ea3i danh m\u1ee5c s\u1ea3n ph\u1ea9m l\u00ean Facebook v\u00e0 ki\u1ec3m tra l\u1ea1i Pixel Facebook \u0111\u00e3 \u0111\u01b0\u1ee3c c\u00e0i \u0111\u1eb7t ch\u00ednh x\u00e1c tr\u00ean c\u00e1c trang hay ch\u01b0a. Lo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o DPA k\u1ebft n\u1ed1i danh m\u1ee5c s\u1ea3n ph\u1ea9m c\u1ee7a c\u1eeda h\u00e0ng v\u1edbi t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o Facebook c\u1ee7a b\u1ea1n. Khi ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp website c\u1ee7a b\u1ea1n v\u00e0 sau \u0111\u00f3 \u0111\u0103ng nh\u1eadp Facebook, h\u1ecd s\u1ebd th\u1ea5y s\u1ea3n ph\u1ea9m h\u1ecd v\u1eeba xem tr\u00ean Facebook. Qu\u1ea3ng c\u00e1o DPA gi\u00fap ng\u01b0\u1eddi d\u00f9ng c\u00f3 tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c h\u01a1n d\u00f9 ph\u1ea3i xem qu\u1ea3ng c\u00e1o v\u1edbi nh\u1eefng l\u1ee3i th\u1ebf sau:<\/p>\n<ul>\n<li style=\"font-weight: 400\">C\u00e1 nh\u00e2n h\u00f3a \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng: Qu\u1ea3ng c\u00e1o Facebook DPA \u0111eo b\u00e1m kh\u00e1ch h\u00e0ng nh\u01b0ng d\u1ef1a tr\u00ean nhu c\u1ea7u, s\u1edf th\u00edch c\u1ee7a h\u1ecd. V\u00ec v\u1eady, th\u00e1i \u0111\u1ed9 c\u1ee7a h\u1ecd s\u1ebd t\u00edch c\u1ef1c h\u01a1n khi \u0111\u00f3n nh\u1eadn qu\u1ea3ng c\u00e1o.<\/li>\n<li style=\"font-weight: 400\">Chi\u1ebfn d\u1ecbch kh\u00f4ng gi\u1edbi h\u1ea1n th\u1eddi gian: B\u1ea1n c\u00f3 th\u1ec3 thi\u1ebft l\u1eadp qu\u1ea3ng c\u00e1o DPA v\u00e0 ch\u1ec9 c\u1ea7n theo d\u00f5i hi\u1ec7u su\u1ea5t, kh\u00f4ng c\u1ea7n ph\u1ea3i ki\u1ec3m so\u00e1t qu\u00e1 nhi\u1ec1u v\u00e0 c\u0169ng kh\u00f4ng gi\u1edbi h\u1ea1n th\u1eddi gian ch\u1ea1y chi\u1ebfn d\u1ecbch.<\/li>\n<li style=\"font-weight: 400\">C\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nhi\u1ec1u m\u1ee5c ti\u00eau: V\u1edbi DPA b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn 4 t\u1eadp kh\u00e1ch h\u00e0ng kh\u00e1c nhau bao g\u1ed3m: Nh\u1eefng ng\u01b0\u1eddi xem nh\u01b0ng ch\u01b0a mua, \u0111\u00e3 b\u1ecf s\u1ea3n ph\u1ea9m v\u00e0o gi\u1ecf h\u00e0ng nh\u01b0ng ch\u01b0a thanh to\u00e1n, upsell v\u00e0 cross-sell s\u1ea3n ph\u1ea9m. Qu\u1ea3ng c\u00e1o DPA s\u1ebd t\u1ef1 \u0111\u1ed9ng t\u1ed1i \u01b0u t\u1eebng m\u1ee5c ti\u00eau \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 nhanh nh\u1ea5t.<\/li>\n<li style=\"font-weight: 400\">K\u1ebft qu\u1ea3 kh\u1ea3 quan: Nhi\u1ec1u \u0111\u1ed1i t\u00e1c ti\u1ebfp th\u1ecb l\u1edbn nh\u1ea5t c\u1ee7a Facebook \u0111\u00e3 nh\u1eadn th\u1ea5y s\u1ef1 t\u1ed1i \u01b0u tuy\u1ec7t v\u1eddi DPA. Adphorus &#8211; \u0111\u1ed1i t\u00e1c qu\u1ea3ng c\u00e1o \u0111\u1ea1i di\u1ec7n cho nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u du l\u1ecbch l\u1edbn \u0111\u00e3 t\u0103ng g\u1ea5p 3 l\u1ea7n t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, gi\u1ea3m 65% so v\u1edbi qu\u1ea3ng c\u00e1o CPC nh\u1edd tr\u1ea3i nghi\u1ec7m qu\u1ea3ng c\u00e1o c\u00e1 nh\u00e2n h\u00f3a m\u1ed7i kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p>Xem th\u00eam:\u00a0<a href=\"https:\/\/blog.boxme.asia\/vi\/doanh-nghiep-duoc-gi-khi-ap-dung-tu-dong-hoa-van-hanh-automated-fulfillment\/\">Doanh nghi\u1ec7p \u0111\u01b0\u1ee3c g\u00ec khi \u00e1p d\u1ee5ng t\u1ef1 \u0111\u1ed9ng h\u00f3a v\u1eadn h\u00e0nh (Automated Fulfillment)<\/a><\/p>\n<h2><b>3\/ Abandoned Cart Ads (ACA) &#8211; Qu\u1ea3ng c\u00e1o gi\u1ecf h\u00e0ng b\u1ecb r\u1edbt<\/b><\/h2>\n<p>Nghi\u00ean c\u1ee9u cho th\u1ea5y 68,63% ng\u01b0\u1eddi mua h\u00e0ng b\u1ecf s\u1ea3n ph\u1ea9m v\u00e0o gi\u1ecf h\u00e0ng nh\u01b0ng kh\u00f4ng thanh to\u00e1n (t\u1ec9 l\u1ec7 r\u1edbt \u0111\u01a1n h\u00e0ng). V\u1eady l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 kh\u00e1ch h\u00e0ng quay l\u1ea1i c\u1eeda h\u00e0ng \u0111\u1ec3 mua s\u1eafm v\u00e0 ho\u00e0n t\u1ea5t \u0111\u1eb7t h\u00e0ng? Chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb qua email c\u00f3 th\u1ec3 s\u1ebd gi\u00fap gi\u1ea3m t\u1ec9 l\u1ec7 r\u1edbt \u0111\u01a1n h\u00e0ng, tuy nhi\u00ean ch\u1ec9 10% kh\u00e1ch h\u00e0ng truy c\u1eadp trang web cung c\u1ea5p \u0111\u1ecba ch\u1ec9 email c\u1ee7a h\u1ecd. Do \u0111\u00f3, n\u1ebfu kh\u00e1ch h\u00e0ng kh\u00f4ng \u0111\u0103ng nh\u1eadp, r\u1ea5t kh\u00f3 \u0111\u1ec3 b\u1ea1n li\u00ean h\u1ec7 v\u1edbi h\u1ecd v\u00e0 khuy\u1ebfn kh\u00edch quay l\u1ea1i mua h\u00e0ng.<br \/>V\u00ec v\u1eady, Facebook \u0111\u00e3 b\u1ed5 sung qu\u1ea3ng c\u00e1o ACA \u0111\u1ec3 b\u1ea1n theo \u0111u\u1ed5i l\u1ea1i \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u00e3 c\u00f3 \u00fd \u0111\u1ecbnh mua h\u00e0ng tr\u00ean trang web. Lo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o n\u00e0y c\u00e1 nh\u00e2n h\u00f3a t\u1eebng kh\u00e1ch h\u00e0ng v\u1edbi gi\u1ecf h\u00e0ng c\u1ee7a h\u1ecd \u0111\u1ec3 khuy\u1ebfn kh\u00edch h\u1ecd truy c\u1eadp gi\u1ecf h\u00e0ng v\u00e0 ho\u00e0n t\u1ea5t \u0111\u1eb7t h\u00e0ng.<\/p>\n<div id=\"attachment_80714\" style=\"width: 497px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-80714\" src=\"http:\/\/blog.boxme.asia\/vi\/wp-content\/uploads\/sites\/7\/2018\/06\/Boxme-Abandoned_cart_objectives.png\" alt=\"Giao di\u1ec7n qu\u1ea3ng c\u00e1o c\u1ea3i thi\u1ec7n t\u1ec9 l\u1ec7 r\u1edbt \u0111\u01a1n h\u00e0ng\" width=\"487\" height=\"469\" \/><p id=\"caption-attachment-80714\" class=\"wp-caption-text\">Giao di\u1ec7n qu\u1ea3ng c\u00e1o c\u1ea3i thi\u1ec7n t\u1ec9 l\u1ec7 r\u1edbt \u0111\u01a1n h\u00e0ng<\/p><\/div>\n<h2><b>4\/ Customer Thank You Ads (CTYA) &#8211; Qu\u1ea3ng c\u00e1o c\u1ea3m \u01a1n kh\u00e1ch h\u00e0ng<\/b><\/h2>\n<p>Th\u1ef1c t\u1ebf l\u00e0 chi ph\u00ed t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng m\u1edbi lu\u00f4n cao h\u01a1n 6 l\u1ea7n chi ph\u00ed gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng c\u0169. Do \u0111\u00f3, doanh nghi\u1ec7p th\u1eadt sai l\u1ea7m n\u1ebfu ch\u1ec9 t\u1eadp trung t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng m\u1edbi m\u00e0 qu\u00ean ch\u0103m s\u00f3c nh\u1eefng kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i. <\/p>\n<p>Xem th\u00eam:\u00a0<a href=\"https:\/\/blog.boxme.asia\/vi\/22-chien-luoc-de-tang-do-nhan-dien-thuong-hieu\/\">22 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 t\u0103ng \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u (ph\u1ea7n 1)<\/a><\/p>\n<p>V\u00ec v\u1eady, Facebook h\u1ed7 tr\u1ee3 b\u1ea1n b\u1eb1ng qu\u1ea3ng c\u00e1o c\u1ea3m \u01a1n ng\u01b0\u1eddi d\u00f9ng nh\u1eb1m m\u1ee5c \u0111\u00edch bi\u1ebfn h\u1ecd th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh. Qu\u1ea3ng c\u00e1o Thank You Ads t\u1ef1 \u0111\u1ed9ng ch\u1ea1y qu\u1ea3ng c\u00e1o d\u00e0i t\u1ed1i \u0111a 30 gi\u00e2y \u0111\u1ebfn ch\u00ednh kh\u00e1ch h\u00e0ng sau 2 ng\u00e0y mua h\u00e0ng. Qu\u1ea3ng c\u00e1o n\u00e0y c\u0169ng c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng nh\u01b0ng l\u1ea1i thu h\u00fat t\u01b0\u01a1ng t\u00e1c mi\u1ec5n ph\u00ed nhi\u1ec1u h\u01a1n c\u00e1c lo\u1ea1i qu\u1ea3ng c\u00e1o kh\u00e1c (k\u1ec3 c\u1ea3 CPC).<\/p>\n<div id=\"attachment_80715\" style=\"width: 498px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-80715\" src=\"http:\/\/blog.boxme.asia\/vi\/wp-content\/uploads\/sites\/7\/2018\/06\/Boxme-Thank_you_ad.png\" alt=\"Qu\u1ea3ng c\u00e1o c\u1ea3m \u01a1n kh\u00e1ch h\u00e0ng qua Facebook Ads\" width=\"488\" height=\"361\" \/><p id=\"caption-attachment-80715\" class=\"wp-caption-text\">Qu\u1ea3ng c\u00e1o c\u1ea3m \u01a1n kh\u00e1ch h\u00e0ng qua Facebook Ads<\/p><\/div>\n<h2><b>5\/ Existing Customer New Product Ads (ECNEPA) &#8211; Qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m m\u1edbi cho kh\u00e1ch h\u00e0ng c\u0169<\/b><\/h2>\n<p>Nh\u01b0 \u0111\u00e3 n\u00eau tr\u00ean, t\u00e1c \u0111\u1ed9ng v\u00e0o kh\u00e1ch h\u00e0ng c\u0169 d\u1ec5 h\u01a1n r\u1ea5t nhi\u1ec1u so v\u1edbi kh\u00e1ch h\u00e0ng m\u1edbi. T\u1ec9 l\u1ec7 mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng c\u0169 t\u1eeb 60 &#8211; 70%, trong khi con s\u1ed1 n\u00e0y v\u1edbi kh\u00e1ch h\u00e0ng m\u1edbi ch\u1ec9 t\u1eeb 5 &#8211; 20%. \u0110i\u1ec1u \u0111\u1eb7c bi\u1ec7t h\u01a1n l\u00e0 kh\u00e1ch h\u00e0ng c\u0169 chi ti\u00eau nhi\u1ec1u h\u01a1n kh\u00e1ch h\u00e0n<br \/>\ng m\u1edbi 33%. <br \/>V\u00ec v\u1eady, s\u1ea3n ph\u1ea9m m\u1edbi n\u00ean \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i v\u00e0 qu\u1ea3ng c\u00e1o ECNEPA l\u00e0 l\u1ef1a ch\u1ecdn r\u1ea5t ph\u00f9 h\u1ee3p. B\u1ea1n c\u00f3 th\u1ec3 \u0111\u00ednh k\u00e8m khuy\u1ebfn m\u1ea1i v\u00e0 \u01b0u \u0111\u00e3i \u0111\u1ec3 t\u0103ng t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u1ed1t h\u01a1n.<br \/><b><\/b><\/p>\n<h2><b>6\/ New Traffic Generation Ads &#8211; Qu\u1ea3ng c\u00e1o thu h\u00fat truy c\u1eadp m\u1edbi<\/b><\/h2>\n<p>N\u1ebfu b\u1ea1n mu\u1ed1n m\u1edf r\u1ed9ng ph\u1ec5u b\u00e1n h\u00e0ng, b\u1ea1n n\u00ean thu h\u00fat nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng m\u1edbi truy c\u1eadp v\u00e0o website. Qu\u1ea3ng c\u00e1o n\u00e0y s\u1ebd \u0111i\u1ec1u h\u01b0\u1edbng ng\u01b0\u1eddi d\u00f9ng m\u1edbi click v\u00e0o trang web \u0111\u1ec3 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m \u0111\u1ea7u ti\u00ean (first touch point). D\u00f9 lo\u1ea1i qu\u1ea3ng c\u00e1o n\u00e0y c\u00f3 t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (CTR) th\u1ea5p v\u00e0 chi ph\u00ed CPC cao, nh\u01b0ng \u0111\u00e2y l\u00e0 c\u00e1ch gi\u00fap b\u1ea1n m\u1edf r\u1ed9ng ph\u1ec5u b\u00e1n h\u00e0ng c\u1ef1c k\u00ec hi\u1ec7u qu\u1ea3 m\u00e0 c\u00e1c qu\u1ea3ng c\u00e1o kh\u00e1c kh\u00f4ng c\u00f3 \u0111\u01b0\u1ee3c.<br \/>\u0110\u00e2y l\u00e0 6 lo\u1ea1i qu\u1ea3ng c\u00e1o t\u0103ng chuy\u1ec3n \u0111\u1ed5i tr\u00ean Facebook v\u00e0 x\u00e2y d\u1ef1ng kh\u00e1ch h\u00e0ng trung th\u00e0nh r\u1ea5t hi\u1ec7u qu\u1ea3. \u0110\u1ec3 c\u00f3 th\u1ec3 ch\u1ea1y chi\u1ebfn d\u1ecbch hi\u1ec7u qu\u1ea3, b\u1ea1n c\u1ea7n chu\u1ea9n b\u1ecb s\u1eb5n s\u00e0ng th\u00f4ng qua <a href=\"https:\/\/www.boxme.vn\/4-buoc-thiet-lap-quang-cao-facebook-cho-nguoi-moi-bat-dau\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">4 b\u01b0\u1edbc thi\u1ebft l\u1eadp qu\u1ea3ng c\u00e1o Facebook Ads<\/a>.<\/p>\n<p><strong>C\u00f3 th\u1ec3 b\u1ea1n quan t\u00e2m<\/strong><\/p>\n<p><a href=\"https:\/\/blog.boxme.asia\/vi\/chon-san-thuong-mai-dien-tu-nao-de-kinh-doanh\/\" target=\"_blank\" rel=\"noopener noreferrer\">&gt;&gt;&gt; L\u1ef1a ch\u1ecdn s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed n\u00e0o \u0111\u1ec3 b\u1eaft \u0111\u1ea7u kinh doanh?<\/a><\/p>\n<p><a href=\"https:\/\/blog.boxme.asia\/vi\/tac-dong-thay-doi-thi-truong-thuong-mai-dien-tu\/\" target=\"_blank\" rel=\"noopener noreferrer\">&gt;&gt;&gt; 5 t\u00e1c \u0111\u1ed9ng l\u00e0m thay \u0111\u1ed5i Th\u1ecb tr\u01b0\u1eddng Th\u01b0\u01a1ng M\u1ea1i \u0110i\u1ec7n T\u1eed Vi\u1ec7t Nam<\/a><\/p>\n<p><a href=\"https:\/\/blog.boxme.asia\/vi\/xaydung-kenh-ban-hang-tu-dong-thanh-cong-shopee\/\" target=\"_blank\" rel=\"noopener noreferrer\">&gt;&gt;&gt; X\u00e2y d\u1ef1ng k\u00eanh b\u00e1n h\u00e0ng t\u1ef1 \u0111\u1ed9ng th\u00e0nh c\u00f4ng tr\u00ean Shopee<\/a><\/p>\n<p><b>V\u1ec1 Boxme<\/b>:\u00a0Boxme l\u00e0 m\u1ea1ng l\u01b0\u1edbi d\u1ecbch v\u1ee5 h\u1eadu c\u1ea7n h\u1ed7 tr\u1ee3 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed h\u00e0ng \u0111\u1ea7u \u0110\u00f4ng Nam \u00c1, gi\u00fap ng\u01b0\u1eddi d\u00f9ng tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch b\u00e1n h\u00e0ng online xuy\u00ean bi\u00ean gi\u1edbi theo c\u00e1ch d\u1ec5 d\u00e0ng v\u00e0 ti\u1ebft ki\u1ec7m chi ph\u00ed nh\u1ea5t.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/boxme.asia\/vi\/contact-us\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><br \/>\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"296\" src=\"https:\/\/blog.boxme.asia\/vi\/wp-content\/uploads\/sites\/7\/2019\/11\/Boxme-Cover-Viet.jpg\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a><br \/>\n\t\t\t<a href=\"https:\/\/boxme.asia\/vi\/contact-us\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" role=\"button\"><br \/>\n\t\t\t\t\t\tLi\u00ean h\u1ec7 t\u01b0 v\u1ea5n mi\u1ec5n ph\u00ed<br \/>\n\t\t\t\t\t<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facebook hi\u1ec7n \u0111ang l\u00e0 m\u1ed9t trong nh\u1eefng n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn m\u1ea1nh m\u1ebd nh\u1ea5t. \u0110\u1ebf ch\u1ebf m\u00e0 Facebook t\u1ea1o ra v\u1edbi 1,300 t\u1eadp kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, 15 lo\u1ea1i chi\u1ebfn d\u1ecbch v\u00e0 h\u01a1n 1,59 ng\u01b0\u1eddi d\u00f9ng tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi. V\u1edbi nhi\u1ec1u l\u1ef1a ch\u1ecdn nh\u01b0 tr\u00ean, Facebook mang \u0111\u1ebfn cho b\u1ea1n c\u01a1 h\u1ed9i [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":80722,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[842,840],"tags":[451,374,484,485],"class_list":["post-80711","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sales-marketing","category-tmdt","tag-ban-hang-hieu-qua","tag-ban-hang-online","tag-facebook-marketing","tag-quang-cao-facebook"],"_links":{"self":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts\/80711","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/comments?post=80711"}],"version-history":[{"count":0,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts\/80711\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/media\/80722"}],"wp:attachment":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/media?parent=80711"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/categories?post=80711"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/tags?post=80711"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}