{"id":80695,"date":"2018-05-22T15:06:53","date_gmt":"2018-05-22T08:06:53","guid":{"rendered":"https:\/\/www.boxme.vn\/?p=80695"},"modified":"2018-05-22T15:06:53","modified_gmt":"2018-05-22T08:06:53","slug":"cac-giap-phap-xu-ly-don-hang-tren-amazon-thay-the-amazon-fba","status":"publish","type":"post","link":"https:\/\/boxme.asia\/vi\/cac-giap-phap-xu-ly-don-hang-tren-amazon-thay-the-amazon-fba\/","title":{"rendered":"B\u00e1n h\u00e0ng tr\u00ean Amazon: C\u00e1c gi\u1ea3i ph\u00e1p b\u00e1n h\u00e0ng kh\u00e1c thay th\u1ebf d\u1ecbch v\u1ee5 FBA"},"content":{"rendered":"<p><span style=\"font-weight: 400\">Khi b\u00e1n h\u00e0ng tr\u00ean Amazon, b\u1ea1n c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn m\u1ed9t trong 3 ph\u01b0\u01a1ng th\u1ee9c x\u1eed l\u00fd \u0111\u01a1n h\u00e0ng, bao g\u1ed3m: Fulfillment by Amazon (FBA), Fulfillment by Merchant (FBM), Seller Fulfilled Prime (SFP). M\u1ed7i c\u1eeda h\u00e0ng tr\u00ean Amazon c\u1ea7n l\u1ef1a ch\u1ecdn m\u1ed9t ph\u01b0\u01a1ng th\u1ee9c ph\u00f9 h\u1ee3p nh\u1ea5t \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a doanh thu v\u00e0 hi\u1ec7u su\u1ea5t kinh doanh. V\u1eady \u0111\u00e2u l\u00e0 gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi b\u1ea1n?<\/span><\/p>\n<h2><b>D\u1ecbch v\u1ee5 x\u1eed l\u00fd \u0111\u01a1n h\u00e0ng Fulfillment by Amazon (FBA)<\/b><\/h2>\n<p><span style=\"font-weight: 400\">\u0110\u00e2y l\u00e0 d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c Amazon ph\u00e1t tri\u1ec3n h\u1ed7 tr\u1ee3 ng\u01b0\u1eddi b\u00e1n h\u00e0ng tr\u00ean Amazon. Theo \u0111\u00f3, Amazon s\u1ebd gi\u00fap b\u1ea1n th\u1ef1c hi\u1ec7n c\u00e1c c\u00f4ng vi\u1ec7c nh\u01b0 l\u01b0u kho, x\u1eed l\u00fd, \u0111\u00f3ng g\u00f3i v\u00e0 v\u1eadn chuy\u1ec3n kh\u1eafp th\u1ebf gi\u1edbi \u0111\u1ec3 b\u1ea1n c\u00f3 nhi\u1ec1u th\u1eddi gian h\u01a1n \u0111\u1ec3 marketing v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng.<\/span><br \/>\n<span style=\"font-weight: 400\">B\u00e0i vi\u1ebft li\u00ean quan: <\/span><a href=\"https:\/\/www.boxme.vn\/dich-vu-xu-ly-don-hang-giup-tang-doanh-thu-vuot-bac\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><b>FBA l\u00e0 g\u00ec?<\/b><\/a><br \/>\n<span style=\"font-weight: 400\">D\u1ecbch v\u1ee5 FBA c\u1ee7a Amazon c\u00f3 nh\u1eefng l\u1ee3i th\u1ebf v\u00e0 b\u1ea5t c\u1eadp sau:<\/span><br \/>\n<b>1\/ \u01afu \u0111i\u1ec3m<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Amazon s\u1ebd x\u1eed l\u00fd c\u00e1c c\u00f4ng vi\u1ec7c li\u00ean quan \u0111\u1ebfn kho b\u00e3i gi\u00fap cho b\u1ea1n, bao g\u1ed3m l\u01b0u kho, l\u1ea5y h\u00e0ng, \u0111\u00f3ng g\u00f3i, v\u1eadn chuy\u1ec3n, x\u1eed l\u00fd c\u00e1c ph\u00e1t sinh sau mua v\u00e0 th\u1ef1c hi\u1ec7n d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">S\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c v\u1edbi h\u1ed9i vi\u00ean Amazon Prime (nh\u1eefng ng\u01b0\u1eddi chi ti\u00eau r\u1ea5t nhi\u1ec1u cho mua s\u1eafm tr\u00ean Amazon).<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng kho FBA \u0111\u1ec3 b\u00e1n h\u00e0ng tr\u00ean Shopify ho\u1eb7c m\u1ed9t s\u1ed1 trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u00f3 k\u1ebft n\u1ed1i API v\u1edbi Amazon.<\/span><\/li>\n<\/ul>\n<p><b>2\/ Nh\u01b0\u1ee3c \u0111i\u1ec3m<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Kh\u00e1 t\u1ed1n k\u00e9m chi ph\u00ed v\u00e0 c\u00f3 th\u1ec3 ph\u00e1t sinh nhi\u1ec1u chi ph\u00ed b\u1ea5t th\u01b0\u1eddng kh\u00e1c.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">B\u1ea1n c\u00f3 r\u1ea5t \u00edt quy\u1ec1n ki\u1ebfm so\u00e1t kho b\u00e3i, ho\u1ea1t \u0111\u1ed9ng qu\u1ea3n l\u00fd kho v\u00e0 v\u1eadn chuy\u1ec3n.<\/span><\/li>\n<\/ul>\n<h2><b>X\u1eed l\u00fd \u0111\u01a1n h\u00e0ng b\u1edfi ng\u01b0\u1eddi b\u00e1n FBM (Fulfillment by Merchant)<\/b><\/h2>\n<p><span style=\"font-weight: 400\">\u0110\u00e2y l\u00e0 ph\u01b0\u01a1ng th\u1ee9c <\/span><a href=\"https:\/\/www.boxme.vn\/khai-niem-fulfillment\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><b>ho\u00e0n t\u1ea5t \u0111\u01a1n h\u00e0ng<\/b><\/a><span style=\"font-weight: 400\"> m\u00e0 ng\u01b0\u1eddi b\u00e1n ph\u1ea3i t\u1ef1 th\u1ef1c hi\u1ec7n t\u1ea5t c\u1ea3 c\u00e1c c\u00f4ng vi\u1ec7c li\u00ean quan \u0111\u1ebfn l\u01b0u kho, x\u1eed l\u00fd \u0111\u01a1n h\u00e0ng, \u0111\u00f3ng g\u00f3i, v\u1eadn chuy\u1ec3n v\u00e0 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng. V\u1edbi FBM, b\u1ea1n c\u00f3 th\u1ec3 ti\u1ebft ki\u1ec7m chi ph\u00ed x\u1eed l\u00fd \u0111\u01a1n h\u00e0ng t\u1eeb Amazon nh\u01b0ng s\u1ebd kh\u00f4ng \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn h\u1ed9i vi\u00ean Amazon Prime v\u00e0 c\u00f3 \u00edt c\u01a1 h\u1ed9i c\u1ea1nh tranh <a href=\"https:\/\/www.boxme.vn\/lam-sao-chien-thang-buy-box-khi-ban-hang-tren-amazon\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">t\u00ednh n\u0103ng Buy Box<\/a>.<\/span><br \/>\n<span style=\"font-weight: 400\">B\u00e0i vi\u1ebft li\u00ean quan: <\/span><a href=\"https:\/\/www.boxme.vn\/phuong-thuc-xu-ly-don-hang-fulfillment-by-merchant-fbm\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><span style=\"font-weight: 400\">Fulfillment by Merchant l\u00e0 g\u00ec?<\/span><\/a><br \/>\n<span style=\"font-weight: 400\">Ph\u01b0\u01a1ng th\u1ee9c FBA c\u00f3 m\u1ed9t s\u1ed1 \u0111\u1eb7c \u0111i\u1ec3m n\u1ed5i b\u1eadt sau:<\/span><br \/>\n<b>1\/ \u01afu \u0111i\u1ec3m:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Chi ph\u00ed th\u1ea5p h\u01a1n FBA<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">C\u00f3 quy\u1ec1n ki\u1ec3m so\u00e1t nhi\u1ec1u h\u01a1n v\u1edbi kho b\u00e3i, qu\u00e1 tr\u00ecnh x\u1eed l\u00fd \u0111\u01a1n h\u00e0ng v\u00e0 v\u1eadn chuy\u1ec3n.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">C\u00f3 quy\u1ec1n ki\u1ec3m so\u00e1t nhi\u1ec1u h\u01a1n trong m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<\/ul>\n<p><b>2\/ Nh\u01b0\u1ee3c \u0111i\u1ec3m<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Ph\u1ea3i ch\u1ecbu tr\u00e1ch nhi\u1ec7m x\u1eed l\u00fd m\u1ecdi vi\u1ec7c \u0111\u1ec3 ho\u00e0n t\u1ea5t \u0111\u01a1n h\u00e0ng.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">B\u1ea1n c\u1ea7n \u0111\u1ea7u t\u01b0 kho b\u00e3i v\u00e0 h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd kho.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">R\u1ea5t kh\u00f3 ti\u1ebfp c\u1eadn h\u1ed9i vi\u00ean Prime v\u00e0 gi\u00e0nh \u0111\u01b0\u1ee3c t\u00ednh n\u0103ng Buy Box.<\/span><\/li>\n<\/ul>\n<h2><b>Ph\u01b0\u01a1ng th\u1ee9c ph\u1ed1i h\u1ee3p SFP (Seller Fulfillment Prime)<\/b><\/h2>\n<p><span style=\"font-weight: 400\">\u0110\u00e2y l\u00e0 ph\u01b0\u01a1ng th\u1ee9c k\u1ebft h\u1ee3p nh\u1eefng l\u1ee3i th\u1ebf n\u1ed5i b\u1eadt c\u1ee7a FBA v\u00e0 FBM. V\u1edbi SFP, b\u1ea1n ph\u1ea3i t\u1ef1 x\u1eed l\u00fd to\u00e0n b\u1ed9 qu\u00e1 tr\u00ecnh ho\u00e0n t\u1ea5t \u0111\u01a1n h\u00e0ng nh\u01b0 FBA nh\u01b0ng v\u1eabn ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c h\u1ed9i vi\u00ean Prime (nh\u01b0 FBA) m\u00e0 kh\u00f4ng ph\u1ea3i tr\u1ea3 ph\u00ed x\u1eed l\u00fd \u0111\u01a1n h\u00e0ng cho Amazon. SFP t\u1ea1o c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n v\u01b0\u1ee3t tr\u1ed9i cho b\u1ea1n, v\u00ec v\u1eady, b\u1ea1n ph\u1ea3i \u0111\u1ea1t \u0111\u01b0\u1ee3c <\/span><a href=\"https:\/\/www.boxme.vn\/seller-fulfilled-prime-sfp-tren-amazon\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><b>nh\u1eefng \u0111i\u1ec1u ki\u1ec7n \u0111\u0103ng k\u00fd SFP t\u1eeb Amazon<\/b><\/a><span style=\"font-weight: 400\"> \u0111\u1ec3 b\u00e1n h\u00e0ng SFB.<\/span><br \/>\n<span style=\"font-weight: 400\">Ph\u01b0\u01a1ng th\u1ee9c SFP c\u00f3 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m n\u1ed5i b\u1eadt sau:<\/span><br \/>\n<b>1\/ \u01afu \u0111i\u1ec3m<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Ti\u1ebfp c\u1eadn 50 tri\u1ec7u h\u1ed9i vi\u00ean Prime, c\u00f3 c\u01a1 h\u1ed9i chi\u1ebfn th\u1eafng Buy Box.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Kh\u00f4ng t\u1ed1n chi ph\u00ed cao x\u1eed l\u00fd \u0111\u01a1n h\u00e0ng t\u1eeb Amazon<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Ki\u1ec3m so\u00e1t nhi\u1ec1u h\u01a1n v\u1ec1 ho\u1ea1t \u0111\u1ed9ng kho b\u00e3i, \u0111\u00f3ng g\u00f3i, v\u1eadn chuy\u1ec3n v\u00e0 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<\/ul>\n<p><b>2\/ Nh\u01b0\u1ee3c \u0111i\u1ec3m<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Ph\u1ea3i \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c y\u00eau c\u1ea7u kh\u1eaft khe t\u1eeb Amazon.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Ph\u1ea3i t\u1ef1 x\u1eed l\u00fd v\u00e0 ho\u00e0n t\u1ea5t \u0111\u01a1n h\u00e0ng.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">B\u1eaft bu\u1ed9c ph\u1ea3i \u0111\u1ea7u t\u01b0 kho b\u00e3i v\u00e0 h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd kho.<\/span><\/li>\n<\/ul>\n<h2><b>B\u1ea1n ph\u00f9 h\u1ee3p v\u1edbi FBA, FBM hay SFP?<\/b><\/h2>\n<p><span style=\"font-weight: 400\">N\u1ebfu b\u1ea1n ch\u01b0a ch\u1eafc ch\u1eafn v\u1ec1 ngu\u1ed3n l\u1ef1c c\u1ee7a m\u00ecnh \u0111\u1ec3 t\u1ef1 x\u1eed l\u00fd v\u00e0 ho\u00e0n t\u1ea5t \u0111\u01a1n h\u00e0ng, b\u1ea1n h\u00e3y b\u1eaft \u0111\u1ea7u v\u1edbi FBA. \u0110\u00e2y s\u1ebd l\u00e0 d\u1ecbch v\u1ee5 gi\u00fap b\u1ea1n d\u00e0nh c\u00f3 nhi\u1ec1u th\u1eddi gian h\u01a1n cho vi\u1ec7c b\u00e1n h\u00e0ng v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng. Tuy nhi\u00ean, sau m\u1ed9t th\u1eddi gian s\u1eed d\u1ee5ng, n\u1ebfu b\u1ea1n nh\u1eadn th\u1ea5y FBA \u0111ang \u1ea3nh h\u01b0\u1edfng qu\u00e1 nhi\u1ec1u v\u00e0o l\u1ee3i nhu\u1eadn c\u1ee7a b\u1ea1n v\u00ec chi ph\u00ed x\u1eed l\u00fd \u0111\u01a1n h\u00e0ng kh\u00e1 cao, b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm c\u00e1ch t\u0103ng doanh thu v\u00e0 l\u1ee3i nhu\u1eadn b\u1eb1ng c\u00e1ch t\u0103ng c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing cho c\u1eeda h\u00e0ng.<\/span><br \/>\n<span style=\"font-weight: 400\">\u0110\u1ed1i v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m c\u00f3 l\u1ee3i nhu\u1eadn bi\u00ean cao, h\u00e3y s\u1eed d\u1ee5ng FBM v\u00e0 SFP thay v\u00ec FBA v\u00ec n\u00f3 s\u1ebd g\u00f3p ph\u1ea7n gi\u1ea3m chi ph\u00ed cao t\u1eeb Amazon. <\/span><br \/>\n<span style=\"font-weight: 400\">Tr\u01b0\u1eddng h\u1ee3p b\u1ea1n s\u1edf h\u1eefu doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf (SMB) v\u00e0 kh\u00f4ng c\u00f3 ngu\u1ed3n l\u1ef1c \u0111\u1ec3 \u0111\u1ea7u t\u01b0 kho b\u00e3i, qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng, b\u1ea1n ch\u1ec9 c\u00f2n l\u1ef1a ch\u1ecdn duy nh\u1ea5t l\u00e0 FBA. <\/span><br \/>\n<span style=\"font-weight: 400\">M\u1eb7t kh\u00e1c, n\u1ebfu doanh nghi\u1ec7p SMB c\u1ee7a b\u1ea1n v\u1eabn \u0111\u1ee7 kh\u1ea3 n\u0103ng \u0111\u1ea7u t\u01b0 kho ho\u1eb7c thu\u00ea kho v\u00e0 \u0111\u00e3 l\u1ef1a ch\u1ecdn \u0111\u01b0\u1ee3c nh\u1eefng gi\u1ea3i ph\u00e1p v\u1eadn chuy\u1ec3n ph\u00f9 h\u1ee3p, c\u00f3 ngu\u1ed3n nh\u00e2n l\u1ef1a \u0111\u1ec3 x\u1eed l\u00fd \u0111\u01a1n h\u00e0ng v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng th\u00ec FBM ho\u1eb7c SFP l\u00e0 2 l\u1ef1a ch\u1ecdn ph\u00f9 h\u1ee3p. H\u00e3y c\u1ed1 g\u1eafng tr\u1edf th\u00e0nh ng\u01b0\u1eddi b\u00e1n SFP n\u1ebfu b\u1ea1n c\u00f3 \u0111\u1ecbnh h\u01b0\u1edbng m\u1edf r\u1ed9ng kinh doanh v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u.<\/span><br \/>\n<span style=\"font-weight: 400\">Ngo\u00e0i c\u00e1c y\u1ebfu t\u1ed1 tr\u00ean, b\u1ea1n c\u00f3 th\u1ec3 c\u00e2n nh\u1eafc nhi\u1ec1u y\u1ebfu t\u1ed1 kh\u00e1c nh\u01b0 chi ph\u00ed, c\u00e1c m\u1ee5c ti\u00eau ng\u1eafn h\u1ea1n, d\u00e0i h\u1ea1n \u0111\u1ec3 l\u1ef1a ch\u1ecdn v\u00e0 ph\u1ed1i h\u1ee3p linh ho\u1ea1t nh\u1ea5t.<\/span><br \/>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Khi b\u00e1n h\u00e0ng tr\u00ean Amazon, b\u1ea1n c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn m\u1ed9t trong 3 ph\u01b0\u01a1ng th\u1ee9c x\u1eed l\u00fd \u0111\u01a1n h\u00e0ng, bao g\u1ed3m: Fulfillment by Amazon (FBA), Fulfillment by Merchant (FBM), Seller Fulfilled Prime (SFP). M\u1ed7i c\u1eeda h\u00e0ng tr\u00ean Amazon c\u1ea7n l\u1ef1a ch\u1ecdn m\u1ed9t ph\u01b0\u01a1ng th\u1ee9c ph\u00f9 h\u1ee3p nh\u1ea5t \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a doanh thu v\u00e0 hi\u1ec7u [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[109,843],"tags":[481,374,483,380,381],"class_list":["post-80695","post","type-post","status-publish","format-standard","hentry","category-fulfillment-logistics","category-hau-can","tag-ban-hang-da-kenh","tag-ban-hang-online","tag-ban-hang-quoc-te","tag-ban-hang-tren-amazon","tag-ban-hang-xuyen-bien-gioi"],"_links":{"self":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts\/80695","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/comments?post=80695"}],"version-history":[{"count":0,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/posts\/80695\/revisions"}],"wp:attachment":[{"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/media?parent=80695"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/categories?post=80695"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/boxme.asia\/vi\/wp-json\/wp\/v2\/tags?post=80695"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}