{"id":80686,"date":"2018-05-22T13:23:46","date_gmt":"2018-05-22T06:23:46","guid":{"rendered":"https:\/\/www.boxme.vn\/?p=80686"},"modified":"2018-05-22T13:23:46","modified_gmt":"2018-05-22T06:23:46","slug":"phuong-thuc-xu-ly-don-hang-fulfillment-by-merchant-fbm","status":"publish","type":"post","link":"https:\/\/boxme.asia\/vi\/phuong-thuc-xu-ly-don-hang-fulfillment-by-merchant-fbm\/","title":{"rendered":"FBM l\u00e0 g\u00ec? T\u1ea1i sao b\u1ea1n n\u00ean ch\u1ecdn FBM thay v\u00ec FBA?"},"content":{"rendered":"

Khi b\u00e1n h\u00e0ng tr\u00ean Amazon, b\u1ea1n s\u1ebd ph\u1ea3i l\u1ef1a ch\u1ecdn m\u1ed9t ph\u01b0\u01a1ng th\u1ee9c x\u1eed l\u00fd \u0111\u01a1n h\u00e0ng gi\u1eefa Fulfillment by Amazon (FBA), Seller Fulfilled Prime (SFP)<\/a> v\u00e0 Fulfillment by Merchant (FBM). D\u00f9 Amazon cung c\u1ea5p d\u1ecbch v\u1ee5 FBA x\u1eed l\u00fd \u0111\u01a1n h\u00e0ng r\u1ea5t ho\u00e0n h\u1ea3o v\u00e0 hi\u1ec7u qu\u1ea3, nh\u01b0ng do nh\u1eefng y\u00eau c\u1ea7u nh\u1ea5t \u0111\u1ecbnh ng\u01b0\u1eddi b\u00e1n v\u1eabn quy\u1ebft \u0111\u1ecbnh t\u1ef1 x\u1eed l\u00fd \u0111\u01a1n h\u00e0ng (FBM) thay v\u00ec ph\u1ee5 thu\u1ed9c v\u00e0o Amazon. V\u1eady Fulfillment by Merchant (FBM) l\u00e0 g\u00ec, n\u00f3 c\u00f3 th\u1ef1c s\u1ef1 hi\u1ec7u qu\u1ea3 v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi c\u1eeda h\u00e0ng Amazon c\u1ee7a b\u1ea1n?<\/p>\n

Fulfillment by Merchant l\u00e0 g\u00ec?<\/b><\/h2>\n

\u0110\u00e2y l\u00e0 h\u00ecnh th\u1ee9c x\u1eed l\u00fd \u0111\u01a1n h\u00e0ng tr\u00ean Amazon m\u00e0 ng\u01b0\u1eddi b\u00e1n t\u1ef1 theo d\u00f5i \u0111\u01a1n h\u00e0ng, x\u1eed l\u00fd, \u0111\u00f3ng g\u00f3i v\u00e0 giao h\u00e0ng \u0111\u1ebfn t\u1eebng ng\u01b0\u1eddi b\u00e1n tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. Khi b\u00e1n h\u00e0ng FBM thay v\u00ec FBA, n\u1ebfu c\u00f3 \u0111\u01a1n h\u00e0ng Amazon s\u1ebd kh\u00f4ng x\u1eed l\u00fd v\u00e0 giao h\u00e0ng cho ng\u01b0\u1eddi mua m\u00e0 b\u1ea1n ph\u1ea3i t\u1ef1 x\u1eed l\u00fd m\u1ecdi th\u1ee9.
\u0110\u1ec3 th\u1ef1c hi\u1ec7n FBM, b\u1ea1n ph\u1ea3i \u0111\u1ea7u t\u01b0 kho b\u00e3i, t\u1ef1 x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd ho\u1ea1t \u0111\u1ed9ng kho v\u00e0 t\u00ecm ki\u1ebfm c\u00e1c gi\u1ea3i ph\u00e1p v\u1eadn chuy\u1ec3n ph\u00f9 h\u1ee3p. Nh\u01b0\u1ee3c \u0111i\u1ec3m kh\u00e1c c\u1ee7a FBM l\u00e0 b\u1ea1n c\u00f3 \u00edt c\u01a1 h\u1ed9i \u0111\u1ec3 chi\u1ebfn th\u1eb1ng t\u00ednh n\u1eafng Buy Box do Amazon \u01b0u ti\u00ean ng\u01b0\u1eddi b\u00e1n FBA.
M\u00f4 h\u00ecnh x\u1eed l\u00fd \u0111\u01a1n h\u00e0ng n\u00e0y c\u00f3 v\u1ebb r\u1ea5t b\u1ea5t l\u1ee3i v\u00e0 t\u1ed1n nhi\u1ec1u c\u00f4ng s\u1ee9c, ti\u1ec1n b\u1ea1c nh\u01b0ng n\u1ebfu bi\u1ebft t\u1eadn d\u1ee5ng ngu\u1ed3n l\u1ef1c, \u0111\u1ea7u t\u01b0 ti\u1ebfp th\u1ecb \u0111\u00fang c\u00e1ch th\u00ec h\u1ee9a h\u1eb9n s\u1ebd hi\u1ec7u qu\u1ea3 v\u01b0\u1ee3t tr\u1ed9i h\u01a1n d\u1ecbch v\u1ee5 FBA.
B\u00e0i vi\u1ebft li\u00ean quan: D\u1ecbch v\u1ee5 FBA l\u00e0 g\u00ec?<\/a><\/p>\n

Fulfillment by Merchant ph\u00f9 h\u1ee3p v\u1edbi ai?<\/b><\/h2>\n

FBM s\u1ebd l\u00e0 l\u1ef1a ch\u1ecdn ho\u00e0n h\u1ea3o cho nh\u1eefng ai kinh doanh s\u1ea3n ph\u1ea9m \u0111\u1ed9c quy\u1ec1n, s\u1ea3n ph\u1ea9m c\u00f3 kh\u1ed1i l\u01b0\u1ee3ng nh\u1ecf v\u00e0 l\u1ee3i nhu\u1eadn tr\u00ean m\u1ed7i s\u1ea3n ph\u1ea9m kh\u00f4ng qu\u00e1 cao.<\/p>\n

L\u1ee3i th\u1ebf c\u1ee7a Fulfillment by Merchant<\/b><\/h2>\n

M\u1eb7c d\u00f9 ng\u01b0\u1eddi b\u00e1n ph\u1ea3i ch\u1ecbu m\u1ecdi tr\u00e1ch nhi\u1ec7m trong vi\u1ec7c x\u1eed l\u00fd \u0111\u01a1n h\u00e0ng v\u00e0 giao h\u00e0ng. Tuy nhi\u00ean, FBM c\u00f3 nh\u1eefng \u01b0u \u0111i\u1ec3m v\u01b0\u1ee3t tr\u1ed9i m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 xem x\u00e9t ngo\u00e0i FBA hay SFP. Ng\u01b0\u1eddi b\u00e1n th\u1ef1c hi\u1ec7n FBM c\u00f3 nh\u1eefng l\u1ee3i th\u1ec3 sau:<\/p>\n

1\/ Ng\u01b0\u1eddi b\u00e1n \u0111\u01b0\u1ee3c ki\u1ec3m so\u00e1t to\u00e0n b\u1ed9 doanh nghi\u1ec7p v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh. <\/b><\/h3>\n

Ng\u01b0\u1eddi b\u00e1n \u0111\u01b0\u1ee3c \u0111i\u1ec1u h\u00e0nh doanh nghi\u1ec7p nh\u01b0 mong mu\u1ed1n m\u00e0 kh\u00f4ng b\u1ecb chi ph\u1ed1i qu\u00e1 nhi\u1ec1u b\u1edfi Amazon, nh\u1ea5t l\u00e0 trong kh\u00e2u \u0111\u00f3ng g\u00f3i v\u00e0 giao h\u00e0ng, th\u01b0\u01a1ng l\u01b0\u1ee3ng v\u1edbi ng\u01b0\u1eddi b\u00e1n. Ngo\u00e0i ra, b\u1ea1n c\u00f3 th\u1ec3 t\u1ef1 ki\u1ec3m so\u00e1t, c\u1eadp nh\u1eadt, b\u1ed5 sung t\u1ed3n kho, kh\u00f4ng b\u1ecb ph\u1ea1t khi qu\u00e1 h\u1ea1n t\u1ed3n kho v\u00e0 kh\u00f4ng ph\u1ea3i ch\u1ecbu nh\u1eefng kho\u1ea3n ph\u00ed, ph\u1ea1t b\u1ea5t th\u01b0\u1eddng c\u1ee7a Amazon.<\/p>\n

Xem th\u00eam:\u00a0Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam 2020: K\u00eanh b\u00e1n n\u00e0o l\u00e0 ph\u00f9 h\u1ee3p?<\/a><\/p>\n

2\/ M\u1edf r\u1ed9ng quy m\u00f4 kinh doanh online l\u1eabn offline ch\u1ec9 v\u1edbi m\u1ed9t kho h\u00e0ng.<\/b><\/h3>\n

Doanh nghi\u1ec7p c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng kinh doanh m\u00e0 kh\u00f4ng b\u1ecb t\u0103ng chi ph\u00ed v\u1eadn h\u00e0nh tr\u1ea3 cho Amazon. B\u1ea1n c\u00f3 th\u1ec3 v\u1eeba b\u00e1n online l\u1eabn offline ch\u1ec9 v\u1edbi m\u1ed9t kho h\u00e0ng duy nh\u1ea5t. B\u1ea1n ho\u00e0n to\u00e0n c\u00f3 quy\u1ec1n ki\u1ec3m so\u00e1t kho h\u00e0ng v\u00e0 ho\u1ea1t \u0111\u1ed9ng kho b\u00e3i c\u1ee7a m\u00ecnh, t\u1eeb \u0111\u00f3 b\u1ea1n c\u00f3 th\u1ec3 \u0111an xen x\u1eed l\u00fd \u0111\u01a1n h\u00e0ng t\u1eeb c\u1ea3 2 k\u00eanh online l\u1eabn offline.<\/p>\n

3\/ L\u1ee3i nhu\u1eadn bi\u00ean t\u1ed1t h\u01a1n<\/b><\/h3>\n

Amazon lu\u00f4n c\u1ea3nh b\u00e1o ng\u01b0\u1eddi b\u00e1n tr\u01b0\u1edbc v\u1ec1 vi\u1ec7c h\u1ecd c\u00f3 th\u1ec3 t\u0103ng ph\u00ed d\u1ecbch v\u1ee5 b\u1ea5t k\u1ef3 l\u00fac n\u00e0o v\u00e0 nh\u1eefng chi ph\u00ed ph\u00e1t sinh kh\u00e1c. Khi b\u1ea1n th\u1ef1c hi\u1ec7n FBM, b\u1ea1n ch\u1eafc ch\u1eafn kh\u00f4ng ph\u1ea3i ch\u1ecbu nh\u1eefng kho\u1ea3n ph\u00ed b\u1ea5t th\u01b0\u1eddng t\u1eeb Amazon. B\u1ea1n c\u00f3 th\u1ec3 ti\u1ebft ki\u1ec7m chi ph\u00ed v\u1eadn h\u00e0nh kho h\u00e0ng b\u1eb1ng c\u00e1ch t\u00ecm ra nh\u1eefng gi\u1ea3i ph\u00e1p t\u1ed1t h\u01a1n, gi\u1ea3m chi ph\u00ed v\u1eadn chuy\u1ec3n trong khi s\u1eed d\u1ee5ng FBA th\u00ec b\u1ea1n kh\u00f4ng th\u1ec3 thay \u0111\u1ed5i chi ph\u00ed \u1ea5n \u0111\u1ecbnh c\u1ee7a Amazon. \u0110\u1eb7c bi\u1ec7t l\u00e0 khi nh\u1eefng s\u1ea3n ph\u1ea9m c\u00f3 k\u00edch th\u01b0\u1edbc qu\u00e1 l\u1edbn s\u1ebd chi\u1ebfm kh\u00f4ng gian trong kho Amazon l\u00e0m t\u0103ng chi ph\u00ed l\u01b0u kho, ph\u00ed v\u1eadn chuy\u1ec3n c\u0169ng t\u0103ng cao theo bi\u1ec3u ph\u00ed c\u1ee7a Amazon. V\u00ec v\u1eady, l\u1ee3i nhu\u1eadn bi\u00ean tr\u00ean s\u1ea3n ph\u1ea9m s\u1ebd r\u1ea5t th\u1ea5p nh\u01b0ng n\u1ebfu th\u1ef1c hi\u1ec7n FBM, b\u1ea1n c\u00f3 th\u1ec3 khi\u1ebfn l\u1ee3i nhu\u1eadn bi\u00ean t\u1ed1t h\u01a1n.<\/p>\n

4\/ X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed9c l\u1eadp<\/b><\/h3>\n

Ng\u01b0\u1eddi b\u00e1n FBM ph\u1ea3i t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh, k\u1ec3 c\u1ea3 trong x\u1eed l\u00fd, \u0111\u00f3ng g\u00f3i v\u00e0 giao h\u00e0ng. V\u00ec v\u1eady, b\u1ea1n s\u1ebd hi\u1ec3u r\u00f5 h\u01a1n c\u00e1c y\u00eau c\u1ea7u v\u00e0 khi\u1ebfu n\u1ea1i t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng b\u1edfi b\u1ea1n ch\u00ednh l\u00e0 ng\u01b0\u1eddi tr\u1ef1c ti\u1ebfp th\u1ef1c hi\u1ec7n \u0111\u01a1n h\u00e0ng cho h\u1ecd. T\u1eeb \u0111\u00f3, b\u1ea1n s\u1ebd li\u00ean t\u1ee5c c\u1ea3i thi\u1ec7n h\u00ecnh \u1ea3nh c\u1ee7a shop t\u1eeb nh\u1eefng g\u00f3p \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

5\/ Th\u1ee7 t\u1ee5c \u0111\u01a1n gi\u1ea3n h\u01a1n, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong nh\u1eefng ti\u1ec3u bang mi\u1ec5n thu\u00ea b\u00e1n h\u00e0ng.<\/b><\/h3>\n

Ng\u01b0\u1eddi b\u00e1n FBA lu\u00f4n g\u1eb7p 2 v\u1ea5n \u0111\u1ec1 \u0111au \u0111\u1ea7u: Chi ph\u00ed thu\u1ebf t\u1eeb Amazon v\u00e0 v\u00f4 s\u1ed1 th\u1ee7 t\u1ee5c gi\u1ea5y t\u1edd ph\u1ee9c t\u1ea1p. Tuy nhi\u00ean, do t\u1ef1 th\u1ef1c hi\u1ec7n \u0111\u01a1n h\u00e0ng n\u00ean ng\u01b0\u1eddi b\u00e1n FBM s\u1ebd c\u1eaft gi\u1ea3m \u0111\u01b0\u1ee3c 2 v\u1ea5n \u0111\u1ec1 n\u00e0y.<\/p>\n

L\u00e0m sao \u0111\u1ec3 ng\u01b0\u1eddi Vi\u1ec7t b\u00e1n h\u00e0ng Amazon b\u1eb1ng FBM?<\/b><\/h2>\n

C\u00f3 v\u1ebb ng\u01b0\u1eddi b\u00e1n h\u00e0ng kh\u00f4ng l\u01b0u tr\u00fa t\u1ea1i M\u1ef9 s\u1ebd kh\u00f3 th\u1ef1c hi\u1ec7n FBM nh\u01b0 mong mu\u1ed1n do kho\u1ea3ng c\u00e1ch \u0111\u1ecba l\u00fd kh\u00e1 xa x\u00f4i v\u00e0 b\u1ea1n kh\u00f4ng c\u00f3 nhi\u1ec1u ngu\u1ed3n l\u1ef1c c\u0169ng nh\u01b0 kinh nghi\u1ec7m \u0111\u1ec3 x\u1eed l\u00fd. N\u1ebfu b\u1ea1n \u0111ang b\u0103n kho\u0103n v\u1ec1 ngu\u1ed3n l\u1ef1c hay h\u1ec7 th\u1ed1ng kho b\u00e3i hay chi ph\u00ed v\u1eadn h\u00e0nh, Boxme c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n:<\/p>\n