{"id":80669,"date":"2018-05-16T11:10:52","date_gmt":"2018-05-16T04:10:52","guid":{"rendered":"https:\/\/www.boxme.vn\/?p=80669"},"modified":"2018-05-16T11:10:52","modified_gmt":"2018-05-16T04:10:52","slug":"top-5-kenh-thuong-mai-dien-tu-cho-chien-luoc-ban-hang-da-kenh","status":"publish","type":"post","link":"https:\/\/boxme.asia\/vi\/top-5-kenh-thuong-mai-dien-tu-cho-chien-luoc-ban-hang-da-kenh\/","title":{"rendered":"Top 5 k\u00eanh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u00ed t\u01b0\u1edfng cho chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng \u0111a k\u00eanh"},"content":{"rendered":"

B\u00e1n h\u00e0ng \u0111a k\u00eanh (omni channel)<\/a> hi\u1ec7n \u0111ang l\u00e0 m\u00f4 h\u00ecnh b\u00e1n l\u1ebb hi\u1ec7u qu\u1ea3 v\u00e0 ph\u1ed5 bi\u1ebfn nh\u1ea5t th\u1ebf gi\u1edbi. Ng\u00e0y nay ng\u01b0\u1eddi b\u00e1n h\u00e0ng mong mu\u1ed1n s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh c\u00f3 m\u1eb7t kh\u1eafp m\u1ecdi n\u01a1i \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng t\u1ed1i \u0111a. \u0110\u00e2y l\u00e0 xu h\u01b0\u1edbng chung v\u00e0 b\u1ea1n ph\u1ea3i c\u1eadp nh\u1eadt ngay n\u1ebfu kh\u00f4ng mu\u1ed1n tr\u1edf th\u00e0nh k\u1ebb thua cu\u1ed9c trong b\u1ed1i c\u1ea3nh c\u1ea1nh tranh \u201cng\u01b0\u1eddi ng\u01b0\u1eddi \u0111a k\u00eanh, nh\u00e0 nh\u00e0 \u0111a k\u00eanh\u201d. Th\u1ebf nh\u01b0ng, ngo\u00e0i website c\u00f4ng ty th\u00ec doanh nghi\u1ec7p c\u00f3 th\u1ec3 b\u00e1n \u0111a k\u00eanh nh\u01b0 th\u1ebf n\u00e0o? D\u01b0\u1edbi \u0111\u00e2y l\u00e0 5 k\u00eanh b\u00e1n h\u00e0ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed h\u00e0ng \u0111\u1ea7u \u0111\u1ec3 b\u1ea1n b\u1ed5 sung v\u00e0o danh s\u00e1ch b\u00e1n h\u00e0ng \u0111a k\u00eanh c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

Xem th\u00eam:\u00a0T\u1ed5ng quan ch\u1ec9 s\u1ed1 Th\u01b0\u01a1ng M\u1ea1i \u0110i\u1ec7n T\u1eed Vi\u1ec7t Nam 2020<\/a><\/p>\n

1\/ Trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed <\/b>Lazada.vn<\/b><\/a>
Lazada c\u00f3 m\u00f4 h\u00ecnh kinh doanh kh\u00e1 gi\u1ed1ng v\u1edbi Amazon v\u00e0 l\u00e0 n\u1ec1n t\u1ea3ng mua s\u1eafm tr\u1ef1c tuy\u1ebfn s\u1ed1 m\u1ed9t \u0110\u00f4ng Nam \u00c1 v\u1edbi m\u1ee9c \u0111\u1ed9 ph\u1ee7 s\u00f3ng kh\u1eafp c\u00e1c n\u01b0\u1edbc trong khu v\u1ef1c. T\u1ea1i Vi\u1ec7t Nam, Lazada v\u1eabn \u0111ang d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng v\u1ec1 m\u1ee9c \u0111\u1ed9 truy c\u1eadp, doanh thu b\u00e1n h\u00e0ng. V\u00ec v\u1eady, b\u1ea1n c\u00f3 th\u1ec3 xem x\u00e9t b\u00e1n h\u00e0ng tr\u00ean trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed n\u00e0y.
Danh m\u1ee5c ng\u00e0nh h\u00e0ng c\u1ee7a Amazon r\u1ea5t r\u1ed9ng nh\u01b0 s\u1ee9c kh\u1ecfe v\u00e0 s\u1eafc \u0111\u1eb9p, trang tr\u00ed nh\u00e0 c\u1eeda, th\u1eddi trang, \u0111i\u1ec7n tho\u1ea1i, m\u00e1y t\u00ednh b\u1ea3ng, voucher d\u1ecbch v\u1ee5, h\u00e0ng gia d\u1ee5ng,… Nh\u00ecn chung, danh m\u1ee5c ng\u00e0nh h\u00e0ng c\u1ee7a Lazada th\u01b0\u1eddng l\u00e0 c\u00e1c m\u1eb7t h\u00e0ng h\u1eefu h\u00ecnh, kh\u00f4ng qu\u00e1 ph\u1ee9c t\u1ea1p \u0111\u1ec3 ng\u01b0\u1eddi mua c\u00f3 th\u1ec3 mua tr\u1ef1c ti\u1ebfp tr\u00ean Lazada. V\u00ec v\u1eady, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u0103ng k\u00fd b\u00e1n h\u00e0ng tr\u00ean Lazada n\u1ebfu s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n ph\u00f9 h\u1ee3p v\u1edbi danh m\u1ee5c ng\u00e0nh h\u00e0ng c\u1ee7a Lazada. \u0110\u00e2y s\u1ebd l\u00e0 c\u01a1 h\u1ed9i l\u00fd t\u01b0\u1edfng \u0111\u1ec3 t\u0103ng doanh thu hi\u1ec7u qu\u1ea3.<\/p>\n

\"Giao

Giao di\u1ec7n Lazada<\/p><\/div>\n

2\/ Trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed <\/b>Tiki.vn<\/b><\/a>
Trong nhi\u1ec1u n\u0103m x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, Tiki \u0111\u00e3 c\u00f3 nhi\u1ec1u b\u01b0\u1edbc ph\u00e1t tri\u1ec3n v\u01b0\u1ee3t b\u1eadt. Sau khi \u0111\u01b0\u1ee3c VNG r\u00f3t v\u1ed1n \u0111\u1ea7u t\u01b0, Tiki l\u1ea1i c\u00e0ng nh\u01b0 \u201ch\u1ed5 th\u00eam c\u00e1nh\u201d, \u0111\u1ed1i \u0111\u1ea7u tr\u1ef1c ti\u1ebfp v\u1edbi k\u1ebb \u0111\u1ee9ng \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng – Lazada. Tiki r\u1ea5t m\u1ea1nh v\u1ec1 v\u0103n ph\u00f2ng ph\u1ea9m online, \u0111\u1eb7c bi\u1ec7t l\u00e0 b\u00e1n s\u00e1ch online. Kh\u00e1c v\u1edbi Lazada, Tiki ch\u1ec9 h\u1ed7 tr\u1ee3 ng\u01b0\u1eddi b\u00e1n doanh nghi\u1ec7p v\u00e0 b\u00e1n h\u00e0ng ch\u00ednh h\u00e3ng, kh\u00f4ng h\u1ed7 tr\u1ee3 ng\u01b0\u1eddi b\u00e1n c\u00e1 nh\u00e2n kh\u00f4ng chuy\u00ean. M\u1ee9c gi\u00e1 c\u1ee7a Tiki hi\u1ec7n t\u1ea1i \u0111\u01b0\u1ee3c so s\u00e1nh thu\u1ed9c top gi\u00e1 c\u1ea1nh tranh nh\u1ea5t th\u1ecb tr\u01b0\u1eddng v\u1edbi l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng r\u1ea5t l\u1edbn. V\u00ec v\u1eady, \u0111\u00e2y c\u0169ng l\u00e0 m\u1ed9t trong nh\u1eefng k\u00eanh b\u00e1n h\u00e0ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed kh\u00f4ng th\u1ec3 b\u1ecf qua.<\/p>\n

\"B\u00e1n

B\u00e1n h\u00e0ng \u0111a k\u00eanh v\u1edbi Tiki<\/p><\/div>\n

3\/ Trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed <\/b>Hotdeal.vn<\/b><\/a>
\u0110\u00e2y l\u00e0 trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed t\u1ed5ng h\u1ee3p t\u1ed3n t\u1ea1i \u0111\u00e3 r\u1ea5t l\u00e2u v\u00e0 nh\u1eadn \u0111\u01b0\u1ee3c l\u01b0\u1ee3t truy c\u1eadp v\u00f4 c\u00f9ng \u1ed5n \u0111\u1ecbnh v\u00e0 doanh thu t\u1ed1t. Hotdeal cung c\u1ea5p kh\u00e1ch h\u00e0ng nh\u1eefng s\u1ea3n ph\u1ea9m c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t v\u1edbi gi\u00e1 \u01b0u \u0111\u00e3i \u0111\u01b0\u1ee3c cung c\u1ea5p b\u1edfi c\u00e1c \u0111\u1ed1i t\u00e1c b\u00e1n h\u00e0ng. \u0110\u00e2y l\u00e0 n\u1ec1n t\u1ea3ng mua theo nh\u00f3m l\u00ed t\u01b0\u1edfng gi\u00fap b\u1ea1n thu h\u00fat kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 th\u00f4ng qua vi\u1ec7c ph\u00e1t h\u00e0nh voucher v\u1edbi gi\u00e1 chi\u1ebft kh\u1ea5u \u0111\u1ec3 b\u00e1n \u0111\u01b0\u1ee3c nhi\u1ec1u s\u1ea3n ph\u1ea9m h\u01a1n. S\u1ea3n ph\u1ea9m tr\u00ean Hotdeal kh\u00e1 \u0111a d\u1ea1ng, bao g\u1ed3m: s\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3 v\u00e0 voucher d\u1ecbch v\u1ee5. V\u00ec v\u1eady, \u0111\u00e2y c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t k\u1ebft r\u1ea5t l\u00fd t\u01b0\u1edfng cho m\u00f4 h\u00ecnh omni channel.<\/p>\n

\"B\u00e1n

B\u00e1n h\u00e0ng \u0111a k\u00eanh v\u1edbi hotdeal<\/p><\/div>\n

4\/ Trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed <\/b>Shopee.vn<\/b><\/a>
Tuy sinh sau \u0111\u1ebb mu\u1ed9n so v\u1edbi c\u00e1c \u201c\u0111\u00e0n anh\u201d kh\u00e1c, th\u1ebf nh\u01b0ng Shopee l\u1ea1i cho th\u1ea5y s\u1ee9c b\u1eadt v\u00e0 hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng kh\u00f4ng h\u1ec1 k\u00e9m c\u1ea1nh c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed kh\u00e1c. M\u00f4 h\u00ecnh c\u1ee7a Shopee \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf nh\u01b0 ch\u1ee3 truy\u1ec1n th\u1ed1ng trong m\u00f4i tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u00f3 c\u1ea3 t\u00ednh n\u0103ng b\u00e1n s\u1ec9, m\u1eb7c c\u1ea3, b\u00ecnh ch\u1ecdn y\u00eau th\u00edch, b\u00ecnh lu\u1eadn, \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m,…. Shopee ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng r\u1ea5t t\u1ed1t , t\u1eadp trung v\u00e0o c\u00e1c shop online v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng tr\u1ebb. Ng\u00e0nh h\u00e0ng c\u1ee7a Shopee kh\u00e1 r\u1ed9ng, h\u1ed7 tr\u1ee3 cho ng\u01b0\u1eddi b\u00e1n c\u00e1 nh\u00e2n, kh\u00f4ng chuy\u00ean v\u00e0 doanh nghi\u1ec7p b\u00e1n h\u00e0ng chuy\u00ean nghi\u1ec7p ho\u1eb7c nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u l\u1edbn. V\u00ec v\u1eady, b\u1ea1n c\u00f3 th\u1ec3 b\u00e1n h\u00e0ng \u0111a k\u00eanh v\u1edbi Shopee.<\/p>\n

\"B\u00e1n

B\u00e1n h\u00e0ng \u0111a k\u00eanh v\u1edbi Shopee<\/p><\/div>\n

5\/ Trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed <\/b>Sendo.vn<\/b><\/a>
T\u01b0\u01a1ng t\u1ef1 nh\u01b0 Shopee, Sendo c\u0169ng l\u00e0 n\u1ec1n t\u1ea3ng k\u1ebft n\u1ed1i nh\u1eefng ng\u01b0\u1eddi b\u00e1n v\u00e0 ng\u01b0\u1eddi mua. Sendo h\u1ed7 tr\u1ee3 ng\u01b0\u1eddi b\u00e1n c\u00e1 nh\u00e2n nh\u1ecf l\u1ebb l\u1eabn doanh nghi\u1ec7p b\u00e1n h\u00e0ng ch\u00ednh h\u00e3ng. Sendo l\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c b\u1ea3o tr\u1ee3 b\u1edfi t\u1eadp \u0111o\u00e0n FPT, tuy \u0111\u1ed9 ph\u1ed5 bi\u1ebfn kh\u00f4ng b\u1eb1ng Shopee hay Lazada nh\u01b0ng \u0111\u00e2y v\u1eabn l\u00e0 n\u1ec1n t\u1ea3ng mua h\u00e0ng \u0111\u00e1ng tin c\u1eady, \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng y\u00eau th\u00edch. Do \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 t\u1ed1i \u01b0u h\u00f3a omni channel b\u1eb1ng vi\u1ec7c b\u1ed5 sung sendo v\u00e0o k\u00eanh mua b\u00e1n.<\/p>\n

\"B\u00e1n

B\u00e1n h\u00e0ng \u0111a k\u00eanh v\u1edbi Sendo<\/p><\/div>\n

\u0110\u1ec3 th\u00e0nh c\u00f4ng trong m\u00f4 h\u00ecnh \u0111a k\u00eanh, b\u1ea1n n\u00ean \u0111\u1ea7u t\u01b0 m\u1ed9t h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd t\u1eadp trung v\u1ec1 kho b\u00e3i, x\u1eed l\u00fd \u0111\u01a1n h\u00e0ng v\u00e0 v\u1eadn chuy\u1ec3n. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a r\u1eb1ng t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh b\u00e1n h\u00e0ng ph\u1ea3i \u0111\u01b0\u1ee3c qu\u1ea3n l\u00fd b\u1eb1ng m\u1ed9t h\u1ec7 th\u1ed1ng duy nh\u1ea5t trong vi\u1ec7c l\u01b0u tr\u1eef s\u1ea3n ph\u1ea9m, \u0111\u1ed3ng b\u1ed9 kho, x\u1eed l\u00fd \u0111\u01a1n h\u00e0ng, ho\u00e0n t\u1ea5t \u0111\u01a1n h\u00e0ng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u1ea1o ra tr\u1ea3i nghi\u1ec7m th\u1ed1ng nh\u1ea5t cho kh\u00e1ch h\u00e0ng. Vi\u1ec7c t\u1ea1o ra h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd t\u1eadp trung gi\u00fap b\u1ea1n h\u1ea1n ch\u1ebf t\u00ecnh tr\u1ea1ng k\u00eanh n\u00e0y c\u00f2n h\u00e0ng, k\u00eanh kia h\u1ebft h\u00e0ng ho\u1eb7c thi\u1ebfu h\u00e0ng \u0111\u1ec3 giao trong khi s\u1ea3n ph\u1ea9m v\u1eabn hi\u1ec7n th\u1ecb tr\u00ean trang b\u00e1n h\u00e0ng. Ngo\u00e0i ra, b\u1ea1n c\u0169ng ti\u1ebft ki\u1ec7m nhi\u1ec1u chi ph\u00ed v\u1eadn chuy\u1ec3n, kho b\u00e3i khi m\u1ecdi th\u1ee9 \u0111\u01b0\u1ee3c \u0111\u1ed3ng b\u1ed9 ho\u00e0n thi\u1ec7n nh\u1ea5t.
B\u00e0i vi\u1ebft li\u00ean quan: Qu\u1ea3n l\u00fd t\u1ed3n kho trong m\u00f4 tr\u01b0\u1eddng \u0111a k\u00eanh
\n<\/a>
Nh\u01b0ng n\u1ebfu thi\u1ebfu ngu\u1ed3n l\u1ef1c th\u00ec l\u00e0m sao t\u1ed5 ch\u1ee9c h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd n\u00e0y? Boxme s\u1ebd gi\u00fap b\u1ea1n:<\/p>\n