{"id":80659,"date":"2018-05-16T13:42:41","date_gmt":"2018-05-16T06:42:41","guid":{"rendered":"https:\/\/www.boxme.vn\/?p=80659"},"modified":"2018-05-16T13:42:41","modified_gmt":"2018-05-16T06:42:41","slug":"su-khac-nhau-multi-channel-va-omnichannel-la-gi","status":"publish","type":"post","link":"https:\/\/boxme.asia\/vi\/su-khac-nhau-multi-channel-va-omnichannel-la-gi\/","title":{"rendered":"B\u00e1n h\u00e0ng \u0111a k\u00eanh: S\u1ef1 kh\u00e1c nhau gi\u1eefa Multi Channel v\u00e0 Omnichannel l\u00e0 g\u00ec?"},"content":{"rendered":"

Multi Channel v\u00e0 Omnichannel l\u00e0 g\u00ec? Ph\u01b0\u01a1ng ph\u00e1p b\u00e1n h\u00e0ng n\u00e0o ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n?<\/em><\/p>\n

B\u00e1n h\u00e0ng \u0111a k\u00eanh (Omni channel)<\/a> l\u00e0 s\u1ef1 ph\u00e1t tri\u1ec3n t\u1ed1i \u01b0u nh\u1ea5t trong c\u00e1c m\u00f4 h\u00ecnh b\u00e1n h\u00e0ng hi\u1ec7n \u0111\u1ea1i. Trong \u0111\u00f3, tr\u1ea3i qua c\u00e1c giai \u0111o\u1ea1n, c\u00e1c m\u00f4 h\u00ecnh b\u00e1n h\u00e0ng c\u00f3 b\u01b0\u1edbc ph\u00e1t tri\u1ec3n t\u1eeb Single Channel (\u0111\u01a1n k\u00eanh) – Multi Channel – Omni channel<\/b>. V\u1ec1 m\u1eb7t ng\u1eef ngh\u0129a, Omni channel v\u00e0 Multi channel g\u1ea7n nh\u01b0 gi\u1ed1ng nhau \u0111\u1ec1u l\u00e0 b\u00e1n h\u00e0ng \u0111a k\u00eanh. Tuy nhi\u00ean, c\u00f3 th\u1ec3 b\u1ea1n \u0111ang nh\u1ea7m l\u1eabn gi\u1eefa 2 m\u00f4 h\u00ecnh n\u00e0y.<\/p>\n

D\u01b0\u1edbi \u0111\u00e2y s\u1ebd l\u00e0 nh\u1eefng g\u1ee3i \u00fd \u0111\u1ec3 b\u1ea1n bi\u1ebft m\u00f4 h\u00ecnh kinh doanh c\u1ee7a b\u1ea1n li\u1ec7u \u0111\u00e3 \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u theo omni channel hay ch\u01b0a.<\/p>\n

Multi Channel l\u00e0 g\u00ec?<\/h2>\n

\u0110\u00e2y l\u00e0 m\u00f4 h\u00ecnh \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n t\u01b0\u01a1ng \u0111\u1ed1i l\u00e2u k\u1ec3 t\u1eeb khi c\u00f4ng ngh\u1ec7 b\u1eaft \u0111\u1ea7u ph\u00e1t tri\u1ec3n. Theo \u0111\u00f3, m\u00f4 h\u00ecnh n\u00e0y s\u1ebd s\u1eed d\u1ee5ng nhi\u1ec1u k\u00eanh \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng. C\u00e1c doanh nghi\u1ec7p \u1ee9ng d\u1ee5ng 5 k\u00eanh b\u00e1n h\u00e0ng ph\u1ed5 bi\u1ebfn nh\u01b0 sau: POS – \u0111i\u1ec3m b\u00e1n l\u1ebb truy\u1ec1n th\u1ed1ng; M\u1ea1ng x\u00e3 h\u1ed9i – \u0110\u1ec3 qu\u1ea3ng b\u00e1 doanh nghi\u1ec7p v\u00e0 b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp tr\u00ean Zalo, Facebook; Website – K\u00eanh gi\u1edbi thi\u1ec7u th\u01b0\u01a1ng hi\u1ec7u v\u00e0 b\u00e1n h\u00e0ng chuy\u00ean nghi\u1ec7p tr\u1ef1c ti\u1ebfp; \u1ee8ng d\u1ee5ng di \u0111\u1ed9ng (mobile app) – b\u00e1n h\u00e0ng qua n\u1ec1n t\u1ea3ng \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh; Affiliate – B\u00e1n h\u00e0ng qua m\u1ea1ng l\u01b0\u1edbi c\u1ed9ng t\u00e1c vi\u00ean ho\u1eb7c qua website kh\u00e1c.
\n\u0110i\u1ec3m n\u1ed5i b\u1eadt c\u1ee7a m\u00f4 h\u00ecnh n\u00e0y l\u00e0 m\u1ed7i k\u00eanh s\u1ebd c\u00f3 m\u1ed9t h\u1ec7 th\u1ed1ng b\u00e1n h\u00e0ng v\u00e0 qu\u1ea3n l\u00fd ri\u00eang bi\u1ec7t v\u1edbi kho ri\u00eang n\u00ean quy tr\u00ecnh c\u0169ng kh\u00e1c bi\u1ec7t. V\u00ec v\u1eady, m\u00f4 h\u00ecnh n\u00e0y cho th\u1ea5y nhi\u1ec1u khuy\u1ebfn \u0111i\u1ec3m nh\u01b0 d\u1ec5 r\u1ed1i lo\u1ea1n trong qu\u1ea3n l\u00fd t\u1ed3n kho v\u1edbi qu\u00e1 nhi\u1ec1u h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd ri\u00eang bi\u1ec7t, kh\u00f4ng linh ho\u1ea1t v\u1ec1 t\u1ed3n kho gi\u1eefa c\u00e1c k\u00eanh (k\u00eanh thi\u1ebfu h\u00e0ng, k\u00eanh th\u1eeba h\u00e0ng),…Do \u0111\u00f3, \u0111\u00e2y l\u00e0 m\u00f4 h\u00ecnh t\u1ed1n k\u00e9m nhi\u1ec1u ngu\u1ed3n l\u1ef1c, qu\u1ea3n l\u00fd kh\u00f3 kh\u0103n v\u00e0 b\u00e1n h\u00e0ng kh\u00f4ng hi\u1ec7u qu\u1ea3.<\/p>\n

Omnichannel l\u00e0 g\u00ec?<\/h2>\n

\u0110\u00e2y l\u00e0 m\u00f4 h\u00ecnh \u0111\u1eb7t kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m trong vi\u1ec7c ti\u1ebfp c\u1eadn th\u00f4ng qua c\u00e1c k\u00eanh b\u00e1n h\u00e0ng, t\u1ed1i \u0111a h\u00f3a vi\u1ec7c b\u00e1n h\u00e0ng t\u1eeb k\u00eanh offline cho \u0111\u1ebfn online m\u00e0 ch\u1ec9 c\u1ea7n qu\u1ea3n l\u00fd tr\u00ean m\u1ed9t h\u1ec7 th\u1ed1ng duy nh\u1ea5t.
\nT\u1ea5t c\u1ea3 c\u00e1c k\u00eanh b\u00e1n h\u00e0ng s\u1ebd \u0111\u01b0\u1ee3c \u0111\u1ed3ng b\u1ed9 v\u1edbi nhau v\u1ec1 th\u00f4ng tin qu\u1ea3n l\u00fd nh\u01b0 s\u1ea3n ph\u1ea9m, kh\u00e1ch h\u00e0ng, t\u1ed3n kho, khuy\u1ebfn m\u1ea1i, ho\u00e0n t\u1ea5t \u0111\u01a1n h\u00e0ng. Nh\u01b0 v\u1eady, chu\u1ed7i qu\u1ea3n l\u00fd \u0111\u1ed3ng b\u1ed9 n\u00e0y s\u1ebd mang l\u1ea1i tr\u1ea3i nghi\u1ec7m nh\u1ea5t qu\u00e1n cho kh\u00e1ch h\u00e0ng m\u1ecdi l\u00fac m\u1ecdi ng\u01b0\u1eddi v\u00e0 gi\u00fap b\u1ea1n qu\u1ea3n l\u00fd c\u00f4ng vi\u1ec7c kinh doanh d\u1ec5 d\u00e0ng h\u01a1n.
\n\u01afu \u0111i\u1ec3m v\u01b0\u1ee3t tr\u1ed9i c\u1ee7a omni channel so v\u1edbi multi channel l\u00e0 s\u1ef1 th\u1ed1ng nh\u1ea5t trong qu\u1ea3n l\u00fd gi\u00fap b\u1ea1n t\u1ed5 ch\u1ee9c t\u1ed1t, ti\u1ebft ki\u1ec7m ngu\u1ed3n l\u1ef1c v\u00e0 ho\u1ea1t \u0111\u1ed9ng kinh doanh hi\u1ec7u qu\u1ea3. Qu\u1ea3n l\u00fd \u0111a k\u00eanh b\u1eb1ng m\u00f4 h\u00ecnh omni channel cung c\u1ea5p cho b\u1ea1n m\u1ed9t b\u1ee9c tranh to\u00e0n c\u1ea3nh v\u1ec1 h\u00e0ng t\u1ed3n kho, v\u1eadn chuy\u1ec3n, d\u00f2ng ti\u1ec1n,…\u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 d\u1ef1 \u0111o\u00e1n ch\u00ednh x\u00e1c h\u01a1n v\u00e0 d\u1ec5 d\u00e0ng ra quy\u1ebft \u0111\u1ecbnh cho nh\u1eefng k\u1ebf ho\u1ea1ch t\u01b0\u01a1ng lai. B\u00ean c\u1ea1nh \u0111\u00f3, Omni channel c\u00f2n d\u1ec5 d\u00e0ng d\u00e0ng \u0111\u1ec3 b\u1ea1n \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a t\u1eebng c\u1eeda h\u00e0ng, so s\u00e1nh c\u00e1c c\u1eeda h\u00e0ng v\u1edbi nhau, h\u1ed7 tr\u1ee3 l\u1eabn nhau trong chu\u1ed7i ph\u00e2n ph\u1ed1i online \u0111\u1ec3 \u0111\u1ea9y m\u1ea1nh t\u0103ng doanh thu cho doanh nghi\u1ec7p.<\/p>\n

\"Omnichannel-la-gi\" Omnichannel c\u00f3 v\u01b0\u1ee3t tr\u1ed9i h\u01a1n multi channel v\u1ec1 qu\u1ea3n l\u00fd h\u1ec7 th\u1ed1ng v\u00e0 ti\u1ebft ki\u1ec7m ngu\u1ed3n l\u1ef1c (Ngu\u1ed3n \u1ea3nh: prisync)<\/em><\/p>\n

Hi\u1ec7n nay \u0111\u00e3 c\u00f3 nhi\u1ec1u doanh nghi\u1ec7p th\u00e0nh c\u00f4ng trong m\u00f4 h\u00ecnh omni channel, \u0111i\u1ec3n h\u00ecnh l\u00e0 c\u00e1c c\u00f4ng ty l\u1edbn nh\u01b0 Unilever, P&G, Vinamilk, AEON,…
\nB\u00e0i vi\u1ebft li\u00ean quan: Top 5 k\u00eanh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u00ed t\u01b0\u1edfng \u0111\u1ec3 b\u00e1n h\u00e0ng \u0111a k\u00eanh<\/a>
\nC\u00f3 th\u1ec3 th\u1ea5y, Omni channel \u0111ang l\u00e0 m\u00f4 h\u00ecnh c\u00f3 \u01b0u \u0111i\u1ec3m v\u01b0\u1ee3t tr\u1ed9i \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p hi\u1ec7n nay \u1ee9ng d\u1ee5ng ph\u1ed5 bi\u1ebfn. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 c\u1eadp nh\u1eadt ngay xu h\u01b0\u1edbng omni channel \u0111\u1ec3 t\u0103ng hi\u1ec7u su\u1ea5t b\u00e1n h\u00e0ng. Tuy nhi\u00ean, c\u00f3 \u0111\u1ebfn 5 y\u1ebfu t\u1ed1 \u0111\u1ec3 th\u00e0nh c\u00f4ng v\u1edbi omni channe<\/a>l, tr\u01b0\u1edbc ti\u00ean b\u1ea1n c\u1ea7n qu\u1ea3n l\u00fd t\u1ed3n kho c\u00f3 hi\u1ec7u qu\u1ea3 v\u00e0 th\u1ed1ng nh\u1ea5t qu\u1ea3n l\u00fd c\u00e1c k\u00eanh tr\u00ean m\u1ed9t h\u1ec7 th\u1ed1ng nh\u1ea5t \u0111\u1ecbnh. N\u1ebfu kh\u00f4ng \u0111\u1ee7 ngu\u1ed3n l\u1ef1c t\u1ef1 x\u00e2y d\u1ef1ng, l\u00e0m sao \u0111i theo omni channel?<\/p>\n

Boxme s\u1ebd gi\u00fap b\u1ea1n<\/h2>\n